Group 3

Communication
Hannah Baldago - 1 Clarissa Jimenez - 12
Elene De Guzman - 6 Jeanne Ner - 16
Francesca Gacutan - 9 Raphaela Quieta - 18
Azahlea Isidro - 11 Danielle Red - 19
Rasha Romano - 20
What is
Communication?
Communication
the exchange of information
from one person to another

basic skill used to build

relationships with other people
 Basic Concept:

all human relationships you can express your

are built on thoughts and feelings
communication. through communication.

through communication, we can communicate both

you are also able to verbally and non-verbally.

comprehend the thoughts we use our actions an our

and feelings of others. words.

What is "Professional Communication?"
A subfield in communication

Focuses specifically on the theories and practices of

communication in professional settings. (E.g. sports and

athletics, the arts, health and family care, new media,

small business and entrepreneurship, consulting,

education, and spiritual services)

Communication Aligned Courses &

Professions
Social & Digital Marketing & Human
Public Relations
Media Advertising Resources

Employing social Focuses on controlling Professionals

the communication of They oversee the regular
networks, online from this course duties of the Human
ideas and information
news sites, and between people or contribute to the Resources (HR) division,
other digital groups and the wider creation of a including hiring and
websites are used public. company's brand conducting interviews,
to spread a Frequently done to paying employees,
identification, handling leave requests,
company's message promote a better public the growth of its and enforcing business
when pursuing this image for a public
figure. clientele, and its regulations and
course / profession. profitability. procedures.

Communication Aligned Courses &

Professions
Writing & Meeting & Event Politics Sales
Publishing Planning
The ability to Salespeople use their
Journalism, verbal and written
Focuses on controlling design and deliver
technical writing, communication
the communication of a persuasive abilities to make
book authoring, or ideas and information message presentations, sell
publishing. between people or
Public office, items, and gain
groups and the wider
urging lawmakers repeat business.
public.
to support a cause, Retail, real estate,
Frequently done to
insurance,
promote a better public or offering
manufacturing,
image for a public campaign financial services, and
figure. consulting services.

travel, sales roles are

prevalent.

 Attitudes Requirements
Patience, understanding, critical thinking, analytical skills, positive attitude and mindset,
open-mindedness, confidence, adaptability, flexibility, respect, clarity when speaking, active
listening, emotional intelligence
 Who Do They Help?

Communication benefits everyone since it allows

us to better comprehend individuals and
circumstances. It enables us to resolve differences,
establish trust and respect, and create
circumstances for exchanging new ideas and
problem solutions. Communication, whether
verbal or nonverbal, is a component of our daily
existence.
Individuals
As an individual client, it is important that they are
able to express their needs and concerns for there
to be clear communication.
Groups and Organizations
For groups and organizations, trust and cooperation
are needed for successful communication. To add,
exchanging ideas is needed for deeper
understanding.
 Community
In a community setting where people interact
with each other in a particular environment,
some aspects needed to be considered. The
subject of the message to be delivered must
be relevant to the community. The channel in
which the message is to be delivered must
also be appropriate.
What Situations?

Some of these communication scenarios might be

deemed formal, structured, and prepared in
advance, while others can be a combination of
these features. Planned discussions, spontaneous
conversations, feedback, meetings, team-building
sessions, public speeches, interpersonal disputes,
job interviews, and other situations are examples.
Discipline of
Communication
 Context

important aspect of human communication

the basis of interpretation of linguistic
expression and behaviors
has a wide range of contextual information
gives meaning to communication process
 Frames of Reference of
Communication

Psychological Cultural Social

define define define

one’s one’s one’s
mental cultural social
schema bias bias
 Frames of Reference of
Communication

Spatial Temporal Historical

egocentric space and

experience, range of define
environmental, & experience
geographical types which
one’s
that define define one’s historical
interpretation of interpretation of
reality reality
bias
 Goals of Communication

Change behavior which is Allows opposing views to

why people read new communicate with one
book or seek help to another in order to better
understand reality understand each other

To allow the dissemination Create social and political

of information; transduce change by exposing
emotions or thought from absurdities and injustices
one another of institutions
 Goals of Communication

socialization, enculturaltion,
intergenerational solidarity, Expressing one’s needs
nation building, & social and wants
change

Establishing social
Transferring or conveying closeness or sustaining
information relationships with others;
Social etiquette
Elements of Communication Process
Communication happens when a message is conveyed.

Sender and receiver get invovled because

Sender- they have ideas and feelings to share
not one-way; people are senders and
Receiver receivers at the same time

Made up of ideas and feelings that the

senders/receivers want to share
represented by symbols: verbal and non- Message
verbal
 VERBAL
all words in language, which stand for a
particular thing or idea; more complicated
when they are more abstract than concrete
NON-VERBAL
anything communicated without words, such
as facial expressions, gestures, posture, colors,
etc.
 Routes traveled by a message as it goes
Channels between senders and receivers
Sound & sight are primary channels in face-
to-face and indirect communication

Response of the receiver to the sender, vice

versa Feedback

Keeps a message from being understood or

Noise accurately interpreted
Occurs between sender and receiver
May be external or internal
 EXTERNAL
comes from the environment that keeps the
message from being heard or understood
2 Kinds
of Noise INTERNAL
occurs in the mind of senders & receivers-
absent-mindedness, thinking of besides the
communication taking place

Where communication occurs

May be venue, formal, or informal seating Setting
arrangement, attire, use of sound system
The

Professionals

and

Practitioners in

Communication
 ROLES FUNCTIONS COMPETENCIES

Necessary skills:
Provide information Collect and
listening & reading
and evidence to the document
(for data &
public that allow information, facts,
information-
them to form and opinions,
gathering), writing,
judgment, opinions, present them for
speaking skills
and decisions about public analysis,
Bad writing &
it delve to the root of
speaking skills =
Inform necessary reality
distortion of
issues in the most Present information
message regardless
neutral way possible that is critical to
of communicator’s
public life and well-
intentions
being
 Areas of Specialization, Career Opportunities

Advertising & Marketing Journalism

copy writer Reporter
media planner Author
Sales Manager Publisher
Communication Education Public Relations
University professor Publicity manager
Drama director Lobbyist
Elementary/HS speech teacher Public opinion researcher
Broadcasting Theater & Performing Arts
News editor Performing artist
Transmitter engineer Costumer designer
News anchor Theater critic
 Areas of Specializtion, Career Opportunities

Government & Politics-related International Relations & Negotiations

Negotiator Translator
Press secretary Diplomat
Legislative assistant Foreign relations officer
 Rights, Responsibilities, Accountabilities

are necessarily communicators and providing

established for journalist bear the guarantees against
safeguarding media responsibility of censorship and
integrity and ensuring that protection of
protection of general citizens originate freedom of
public
content and expression,

contribute to media safeguarding
content; not just confidentiality of
remaining as passive journalistic sources,
consumers of media and ensuring
output government
transparency
 Code of Ethics

are followed for Code of Ethics is the Serves as

professional heart of good fundamental points
standards based on communication and of reference to guide
self-regulation journalism because it journalists on their
General rule: respect fosters self- rights,
for truthfulness and
censorship among responsibilities, and
people’s rights
professionals accountabilities in
Contributes to (UNESCO). their line of work.
accuracy, fairness, It protects media
reliability of outlets against
information claims and critics
The Settings,
Processes,
Methods, and
Tools in
Communication
 SETTINGS PROCESSES

Setting of communication is the The process is what happens

physical surrounding of a between the source of the
communication event message and the recipient

METHODS
TOOLS

Verbal tone of voice, performing,

Aural reenacting, television,
Non-Verbal storytelling, telephone,
Written cellphones, movie, radio,
Visual photographs, cartoon,
cyberspace, digital and social
platforms, and the Internet.
 Government Private Sector
Setting Setting

The business community

Delivers social and public involved in the delivery of public
services to ensure a peaceful services that include job
and orderly living. creation and employment
informs the public about national provision.
plans, public services, security They only use communication to
situations, opportunities, and to largely advertise available
also give general directions. goods and services they have o
Would rely on mass media to sale to the public.
disseminate public information They need the opinion of the
and propaganda. public to understand the
demand they have to supply.
 Civil Society School
Setting Setting

Delivers educational goods to

The "third force"
the public and engages
Complements government and
communities
business action
tends to be formal and academic
Includes non-government
Current technology allows
organizations, charities,
students to accomplish
foundations, peoples'
schoolwork without coming
organizations, and other groups
together physically
that promote social justice
Announcement of enrollment
Does not exist to make profit or
dates while students are able to
to serve as a part of the
enroll without physically going to
government.
school.
 Community
Setting

Where all sectors interact: government, business, civil, and

just about all individuals and groups.
One-directional pattern of mass media
Announce their offers to a wider community
Exmaples: face-to-face communications, tarpaulins, and
graffiti
The
Communication
Media Channels
 NEW MEDIA AND
MASS MEDIA
SOCIAL MEDIA
Is any type of communication New media and social media
where information is relayed to a allow self-censorship rather than
very large audience. Mass media being regulated by
include radio, television, film, professionals.
newspapers, the Internet, etc. Example: Twitter

TELECOMMUNICATION

the transmission of information over long distances.

It includes voice, data and video transmission.
This is a broad term that includes a wide range of information-
transmitting technologies and communications infrastructures.
United Nations for
Telecommunication
The United Nations specialized agency for
information and communication technologies
manages telecommunications and broadcasting
around the world.
This agency manages radio waves and satellite
positions, develops standards for networks and
technologies to work together, and works to
improve access to technology in underserved
communities across nations.
National Telecommunications
Commission (NTC)
In the Philippines, the National Telecommunications
Commission (NTC) is a regulatory agency in charge of the
regulation, supervision, adjudication, and control of all
telecommunication, broadcast and radio communication
facilities and services in the country.
It is also a leading regulatory agency of government able
to steer the industries it regulates to be service oriented
to target beneficiaries, stakeholders and the subscribing
public.
Thank You
presented by group 3