THE ENTREPRENEUR’S

PERSONALITY

S.M.V.P
Persona
• a theatrical mask worn by performers
in order to either project different roles
or disguise their identities.
Merriam- Webster Dictionary
• Set of distinctive traits and characteristics that forms
an individual’s character

American Psychological Association

• refers to individual differences in patterns of thinking,
feeling and behaving.
In simple terms, personality is the characteristic
patterns of thoughts, feelings, and behaviors that
make a person unique.

• Example: eccentric, boring, greedy

THE ENTREPRENEUR’S
PERSONALITY
 •
INTRINSICALLY constantly motivated to
perform.
• optimistic, enthusiastic and
MOTIVATED always think about the future.
• Always thinking about their
business, their sole concern is
increasing the market share
 High • creative mind so as to see
an opportunity where other
people see a problem.
creativity • have the ability to convince
themselves and others that
and the the opportunity is worth
pursuing and their solution
will work.
ability to • creative and foster a
persuasive tongue.
persuade • handy when seeking
investors
PERSUASIVE AND • #1 Skill for entrepreneurial
success
POSSESS GOOD • Effectively able to convince an
PEOPLE SKILLS investor that you have a great
idea, persuade partners
• Communicate clearly and
persuasively
Excellent • able to envision and create the
internal processes
business • know how to set up policies and
procedures that will ensure the
acumen growth of their enterprise.
• professional network is also an
element that successful
entrepreneurs invest in.
 • For you to do something well,
They enjoy you must enjoy doing it.
• They get personal satisfaction
their work from going to work in their own
companies and constructing
them every day.
 • You have to be ready to give
your life to it.
• You need to be comfortable
Being with uncertainty and ready to
overcome one challenge after
tenacious another.
• tenacity is a major character
trait of successful
entrepreneurs.
 • plan constantly
• always figuring out the way
forward
Obsessive planning • establish methods, policies and
procedures for running their
businesses
 • Entrepreneurs are far more
PASSIONATE motivated by the passion to
achieve a specific purpose.
• on a mission to make a change
in their communities or even
the world
• passion lights their fire of
determination.
FOCUS ON THE • successful entrepreneurs place
the customer above everything,
CUSTOMER even their competition.
• The business is all about
providing the customer with a
better solution at a cheaper price.
• entrepreneurs structure the
business processes around
customer satisfaction.
 VISIONARY AND
WILLING TO THINK • Can see what others cannot see.
OUTSIDE THE BOX • Confronts problems in atypical
(DESTROY THE BOX ways, thinking creatively and
freely and challenges the status
EVEN) quo.
• Change the world via their
product or business
 • Disposition geared towards
taking intentional actions
PROACTIVE • Taking a leap and jumping into
action rather than waiting for
the circumstances to change
favorably
• Proactive personality firmly
believes that they control the
fate of their business.
• KNOWS HOW TO • Take calculated risk and know
TAKE AND which risk will pay off
MANAGE RISKS • Is a chance to learn
• Have a high level of risk
tolerance and resilience
 HIGHLY • Always ready to welcome new
trends, newer methods
ADAPTABLE AND • Whether redesigning a business
OPEN TO plan or readjust their idea
completely
EXPERIENCE • Learn from their mistakes
 • Famous saying: “Rule No. 1:
Never lose money.
Rule No. 2: Never forget rule
No.1”
GOOD WITH • Need to be involved in activities
MANAGING MONEY such as reading bank
statements, tax forms,
bookkeeping etc.
• Have to get good with numbers
 EAGER TO
• Smart entrepreneurs is the one
COLLABORATE who is consistently making new
connections
AND NETWORK • Sharing information and ideas
WITH OTHER to get fresh opinions and
reviews
ENTREPRENEURS
 • “There is nothing wrong with making
mistakes, but one should always make
new ones. Repeating a mistake is a
hallmark of dim consciousness”. –
HUMBLE ENOUGH TO Dave Sim
• No one is immune to making
ASK FOR AND mistakes.
ACCEPT HELP • If you let your ego in the way, you’ll
never learn from your mistakes
• Receiving help is part of the human
social experience and it does not make
you weak or vulnerable
COMPETITIVE AND • They do not avoid competition.

HAS THICK SKIN • Competition breeds innovation

and complacency leads to
stagnation
DISCIPLINED AND
• Disciplined and possess good
KNOWS HOW TO time management skills

MANAGE TIME • Plan and prioritize all tasks,

make a to-do-list, delegate their
responsibilities
WHY SOME PEOPLE CHOOSE TO
BECOME ENTREPRENEURS
Watch the video and understand
why some people want to become
entrepreneurs
Reason 1: Their creativity doesn’t fit the corporate
environment.
Reason 2 : They want a lifestyle that isn’t bound to nine
to five.
Reason 3 : They’re passionate about
learning
Reason 4 : Their ideas are
unconventional
Reason 5 : They want to do things.
Reason 6 : They want to change the
world.
Reason 7 : Income Security and
Financial Success
Reason 8 : Family
Reason 9 : Community and Social
Motivation
Reason 10 : They Don’t Want to Have
A Boss
Reason 11 : They Just Have No Other
Choice
DISTINCT FUNCTION BETWEEN
ENTREPRENEURS AND
MANAGERS
An entrepreneur:
A manager:
• creates a new enterprise by
assembling inputs (i.e. land, labour • gets things done through his
and capital) for production subordinates with the aim of
purposes accomplishing business objectives
efficiently and effectively.
• assumes all risk and uncertainty
• innovates new ideas and business
• in charge of the particular division,
unit or department of the
processes.
company.
 BASIS FOR
COMPARISON
ENTREPRENEUR MANAGER

Meaning Entrepreneur refers to a Manager is an individual who

person who creates an takes the responsibility of
enterprise, by taking financial controlling and administering
risk in order to get profit. the organization.

Focus Business startup Ongoing operations

Primary Achievement Power

motivation
 BASIS FOR
COMPARISON
ENTREPRENEUR MANAGER

Approach to Informal Formal

task
Status Owner Employee

Reward Profit Salary

Decision Intuitive Calculative

making
Driving force Creativity and Innovation Preserving status quo

Risk Risk taker Risk averse

orientation
TRADITIONAL BUSINESSMAN VS.
ENTREPRENEUR
Watch the video to understand the
difference between the Traditional
Businessman vs. an entrepreneur
References:

• https://greatperformersacademy.com/entrepreneurs/8-
personality-traits-shared-by-all-successful-entrepreneurs
• https://blog.hubspot.com/sales/entrepreneur-
personality-traits
• https://www.youtube.com/watch?v=J9e1yBzTkAk