Taste Fy Companys Business Plan
Taste Fy Companys Business Plan
Taste Fy Companys Business Plan
SUBMITTED BY:
-
SUBMITTED TO:
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ACKNOWLEDGEMENT
First and foremost we would like to thank our Almighty God for
We would also like to thank our parents and friends for the love and
support that they have given to us. Especially to our parents who
provide us all the financial needs to finish the Feasibility Study. To those
We would like to ask your good office to allow us to conduct our survey
Through online that can help us identify the important needs to comply
for our Business product. Gathering of data by means of survey
questionnaires, rest assured that all of the data gathered in these
sections will be kept confidentially and to be used for academic purpose
only.
We believe that your good office is with us in our enthusiasm to finish
this requirement as compliance for our project and to develop our
well-being. We hope for your positive response for this subject matter.
Thank you very much!
Approved By:
Page
Acknowledgement …………………………………………………………….i
Approval Sheet ……………………………………………………………….…ii
Introduction …………………………………………………………………..9
Description of the business …………………………………………..9
Name of the Owners ………………………………………………………9
Location of the business ……………………………………………..10
Funding requirements and source of funds …………………10
Executive Summary ………………………………………………………13
Vision ……………………………………………………………………………13
Mission ………………………………………………………………………….13
Goals ……………………………………………………………………………..13
Objectives ………………………………………………………………………13
Core Values ……………………………………………………………………14
Business Model ………………………………………………………………15
Business and Product Position ……………………………………….16
Wealth and Improvement Approaches ………………………….16
Parties Supporting the business ……………………………………..16
Environmental Analysis ………………………………………………..18
Trend in the Industry …………………………………………………….18
Consumer Analysis ………………………………………………………..18
Competitor Analysis ……………………………………………………….18
Market Forecast ……………………………………………………………..19
Market Share ………………………………………………………………….20
Market position …………………………………………………………….20
Market Strategy ……………………………………………………………21
Appendix A ….………………………………………………………………………. 46
Appendix B …………………………………….………………………………………47
Appendix C …………………………………………………………………………….49
INTRODUCTION
mouth and hungry tummy. It is from the word tasty and satisfy, the
company value your health at the same time your satisfaction of eating
investors and customers, a twist with a taste food dessert what are you
still waiting for. To satisfy your cravings and grant you the taste
everyone loves. People are living in a century where people loves to eat
a lot at the same time conscious of what kind of food they’ll take,
especially to those people who are in a diet.The company will make sure
to make the customers feel comfortable in the area, The location will be
a good ambiance such as choosing warm colors like good for the eyes
that’s help to invigorate one’s appetite and put people in a better mood
through playing chills and mood music that can help boost and set the
mood for the customers. The company will always put the safety and
they know they need to eat to get well but they aren't hungry, or when
they gain weight because they are fatigued and unable to exercise.
Desserts enlighten more our mood after having a stressful days or even
on a normal days. People always crave for something that is sweet and
tasty.
located beside the PUJ’s terminal station bound around the city and
expenses and source of funds from building to all materials derive from
share and will be returned when the business starts to develop and the
Commission Registration
by BFAD
TOTAL 1,670.00
Cashier 10,504.00
TOTAL 45,324.00
TOTAL 113,390.80
MISSION
Influence and inspire the health of an individual by bringing joy of
your hand full of Revel Bar - Happy to serve people with pleasure and
cleanliness.
GOALS
To maintain a high level of service, having ongoing, high-quality training
ensures that your employees know how to do their jobs and feel
confident.
To widen the horizon for resourcefulness and creativity to produce a
new Healthy Flavor that is vigorous for the generations to seek for at the
same time to reduce food waste.
To maintain continuous revenue flow during all hours of operation and
always try and improve the product to ensures that restaurants remain
competitive and modern.
OBJECTIVES
Surpassed the expectation of the customers and Lessen the guilt of
eating sweet.
Build good relationship between the customers and employees towards
the business.
Innovative towards the product and service.
CORE VALUES
Integrity
The Product is a healthier dessert that’s why the Company wants to
give honor and loyalty to every individual and practice honesty at all
times. The Company influence their employees to follow the company’s
policy that makes them informed from the decisions they need to make.
Responsibility
The company wants to offer good challenge to employees that help
them grow personally and professionally by being responsible of
everything they do towards the business. Making sure that they are
capable of their own actions and words.
Faith
The company believes that leading a company with Christ-centered
value makes good in the business sense. Having a strong faith makes the
business distinctive from the others. The company wants to make a
difference. “Aspire to inspire”
Service
Making sure the quality service is good and also the service is fair
and just to exceed the expectations of customers, delivering standard
treat. The Company offers an affordable price for its healthier product to
the customer no matter who and what they are.
Respect
The company promotes kindness for a healthy work environment and
especially to the customers. A good attitude creates best relationships
towards the customers, employees and most of all it’s the secret of
success.
Business Model
Partner Network Key Activities Value Preposition
-sells products at its
-Taste-fy Co. offers a
-WIN- ANN trading best quality and
toothsome dessert and a
condition
much healthier choices of
-keeps exploring new,
-Opon Public Market sweets rather than the
different and healthy
average.
variations of the
products to add on the
-sweet, healthy and
list.
-those food products affordable high-quality
that are not sold revel bars that will satisfy
within the day will not the customer’s sweet
be sold again the next tooth and preferences.
days but instead, will
give to the employees
and staffs
Customer Relationship Customer Segment Key Resources
-the satisfaction of the -best for everyone -Human Resources
customers is their who loves sweets
-Tools and Equipment
utmost priority regardless of what age
-customer service must -who has or who - Ingredients
always be beyond 100% wants to have a
-Production
healthier dessert
option
-loves a dessert with
twist
Distribution Channel Cost Structure Revenue Statement
- suitable for walk-in - Employee and Staff -the product costs 25
customers and also good
Salaries pesos. This cover the
for take-out orders
- Taste-fy co. is able to -equipment production costs including
take deliveries through the labor, raw materials
and facilities overhead.
Business and Product Position
The major competitors incorporate Gelatissimo, Brownies and
Dunkin Donuts. In any case, over proposed trade has competitive
advantage within the advertise since it gives a taste distinctive from
what the buyer are as of now utilized to. The overhauled and formula
moreover makes beyond any doubt the shopper will have a unused
favorite dessert to select from, given a period of time. In addition, the
costs of the item are exceptionally reasonable but gives buyers a one of
a kind flavor they will doubtlessly adore.
Consumer are the people around in the Lapu- Lapu City. We consider the
customer to be the primary innovator because of their reviews, opinions,
and suggestions for a better product and an improved menu that will
please them, The company consider of their reviews, opinions and
suggestions for a better product and an improved menu that will please
and satisfy them.
- For their investment, creditors and new investors would strand the
company.
- Suppliers are the WIN- ANN trading located at Opon Mercado in Lapu-
Lapu City, because they have the best manufactured goods, which are
both new and clean, in order to produce a high-quality and healthy
product.
- Employees who are doing a fantastic job of maintaining the company's
goals and needs by providing excellent service and courtesy to both
customers and manufacturers.
Environmental Analysis
Trend in the industry
The Company chose a location that has a potential space and recognized
as “go to” places of places. Variety of people visit the place since it has a
unique and attractive establishment to offer for short a practical place
for everyone. The company’s product will allure more people since it has
a terminal which is convenient for to the customers whenever they are
hungry. The product will be more recognized by having a social media
accounts such as Facebook page that helps engage more people, to
captivate everyone’s interest and intrigued them of the sense of trend
into the product that is healthier than the ordinary dessert food.
Consumer analysis
Lapu-Lapu City has 408,112 population and more or less 59,873 lived in
Basak that is near at the loaction of the business which is at Tamiya
Terminal, Mepza 2 Basak. Everyone can eat Revel Bar from kids to adul,
especially to those who are employees and health conscious type of
person. We peope always loves to it and that’s the common thing we
have, no matter what age in life we tend to eat dessert. Having the same
interest can give us to reach our target sales.
Competitor analysis
There are already a lot of food establishments or Business nearby the
terminal, in Lapu-Lapu City. We all know that this kind of place is one of
the popular places here in Lapu-Lapu City. A lot of people went here to
do shopping in the mall and aside from that nearby they had a
convenience store, pharmacy, restaurant, entertainment hub,
pawnshops, salon, banks, and grocery stores. In this place, you have a
wide variety of choices on what to do, on what to buy and what to eat.
Speaking of the food business there are cons to the other business; we
are not sure that the food they offer is good for our health and we also
don’t know if it's clean or not. Other business offers food and drink at
the higher price where the consumer can’t afford to pay due to tight
budget that we all can relate to but we know that these food businesses
are already well known to the public for it already had a long period in
the market, even if we are new entrants, we can still compete with them
and also gain the interest of their customers since we have an advantage
for our business. Our product is new and unique compared to the other
product and it is also affordable to everyone. Taste-fy Co. will definitely
satisfy the customer's needs and expectations in extending the
company’s best quality of desserts in the industry, making sure that
everyone will love it.
Market Forecast
Public Market in Opon is a popular place and there are a lot of PEOPLE
THERE. this is the best spot to serve tourists and non-tourist. Our store is
widely open for visitors and since Tamiya terminal is our business
locations so its rapid growth of sales. where it also affects the total
number of buyers of our product. Due to the rapid growth of consumers
the company is planning to increase production by 40 units every 2years.
The company is planning to have Php 2,737,500 sales of Taste-fy Co. in
the starting year.
Market share
Market Position
High
P
R
I
C
E
Low
Low QUALITY High
The restaurants and fast food chains have common products with high
price. The Brownies makers have high unusual product but is costly. The
Gelatissimo with a high quality items but with moreover sold at a high
price. In all of these competitors, we guarantee unquestionably that the
company’s product is interesting, healthier and gives high quality that
fulfills everyone's needs and of course with a really reasonable cost
that's suited for everybody’s taste.
Market strategy
The marketing strategy is provided to have o generate high-quality leads,
grow and maintain thought leadership, increase customer value, and
empower your colleagues to become a brand ambassadors. First, Will a
company or product will provide to the people who interact with it. A
brand consists of all the features that distinguish the goods and services
of one seller from another: name, term, design, style, symbols, customer
touch-points, etc. Together, Second, the company will post it on social
media or having billboards to attract more customers. focus on only
those social networks that provide a good opportunity to connect with
your target audience. And to that end, need to understand the audience.
The specific nature of your business and industry will have a big impact
on where you’ll find your audience.
PRODUCT DESCRIPTION
Taste-fy Co. Will definitely satisfy the customers needs and
expectation in extending the company’s best quality of dessert in the
industry, making sure that everyone will love. The company aims to give
what is best for the customer.Taste-fy Co. want to address the problem
of hunger. The company were establish to provide a toothsome dessert
in people’s plate and much healthier than an average. The company
present its Food Product the Revel Bar well-known for its main
ingredient Oats that is loaded with vitamins, minerals and antioxidant
plant compounds, oats are rich in fiber and protein as well. Eating
desserts that contains large amounts of sugar and fat adversely affects
the health, Therefore, Taste-fy Co. Came-up with an added alternative
ingredients to make Revel Bar a super dessert. People have different
preferences when it comes to food, what is yay for others may be nay
for some that’s why the company come-up with a variant flavors of
Revel Bars to provide and satisfy the cravings of the customers. The
company have offer 2 flavors namely Fudgy -Turmeric Revel Bar and
Matcha Revel Bar, These 2 flavors were intentionally chosen since the
company value and concern about the health of the customers. Fudgy-
Turmeric Revel Bar that contains cocoa powder with its special
ingredient the Turmeric powder to make it more unique and healthier
compared to the average one, the company make sure that when
people taste it they won’t feel the turmeric. Matcha Revel Bar itself is
the special ingredient for this flavor, matcha contains high antioxidants,
that is good for those people who are on a diet and this can help to
those people who are food conscious on what to eat. Once tasted you
will always wanted. The product features aimed at satisfying specific
market needs, as well as the price range, production quality and the
demographics that it is intended to target. It is also a small market
segment. It is for everyone because who can’t say no to Revel Bars when
its affordable, tasty and healthierespecially now that we are
experiencing a pandemic we are always at home working and attending
online classes also people are staying at home in times like this and a
people cannot avoid to keep on eating especially when boredom
strikes.Organic products are currently in demand, attesting to the
increased public interest in embracing healthier life-styles. The target
market of the company reaches across all genders, especially to women
they are more to be likely crave sweets.
To Measure ingredients by
volume of liquid or bulk
Measuring Cups solid cooking ingredients
such as flour and sugar.
A measuring spoon is a
and tablespoon.
mixture.
Food Container
use to hold food at room
temperature, in the
refrigerator, or in the
freezer.
spoons are the primary
bar.
ingredients when
whipping cream.
as melting butter.
Use to get the dessert in a
Serving Spatula
specific position and move
to a containe or plate.
glaze on food.
Knife
Use for cutting the food to
product.
use as a surface for
comfortable in eating.
one person but two. Partnership have more capital, low start-up costs,
with legal agreement that set up how choices will be made, how benefits
group agreement spells out that the two owners of the company will be
the leader and the right hand to advance their mutual interest and
liability.
business will also pay the expenses equally. If the partner will fail to pay
arise among the parties, the creditors can go only to up to the extent of
OWNER OWNER
GENERAL
MANAGER
PRODUCTION CASHIER
WORKER
PRODUCTION
WORKER
PRODUCTION
WORKER
ROLE OF THE OWNER
The two owners will take the biggest role in the company of
handling various attitudes of the individuals, who hired people that are
improve entrepreneurial skills. The best asset of the company is the right
people, its their power to build qualified employees who will help the
employees.
achieved. Also, the qualifications for this position involve assembling and
bad records and most of all, should have a strong a strong production
skill. The company will accept person with disability, who have an ability
to fulfill their duties and willing to contribute for the future success of
the business.
PROPOSED SALARY
the owner. The salary is every month plus overtime, if there are. The
salary of general manager will be 13,500 php and for the cashier will be
death, salary loan. The employees will received life insurance from Social
PRODUCTION SCHEDULE
after15minutes to ensure that the revel bar will be serve fresh and hot.
PRODUCTION PROCESS
The production process of the manufacturer, in its simplest form may
Ingredients:
Butter
Brown sugar
Eggs
Vanilla Extract
Oat
Flour
Baking soda
Salt
Condensed Milk
Matcha Powder
Turmeric powder
Cocoa Powder
Chocolate
2. In a large bowl, beat together 1 cup butter and brown sugar until
oats, flour, baking soda, and 1 teaspoon salt; stir into butter mixture. Set
aside.
chips, 2 tablespoons butter, and ½ teaspoon salt over low heat, stirring
until smooth. Remove from heat. Stir in walnuts and 2 teaspoons vanilla.
4. Pat 2/3 of the oat mixture into the bottom of the prepared pan.
Spread chocolate mixture evenly over the top, and dot with remaining
oat mixture.
5. Bake for 30-35 minutes in preheated oven. Let cool on a wire rack,
Cooking Equipment:
Knife Whisks Food Container
SOURCES OF MATERIALS
days) = 28,665.00
Equipment Price
Gas Range w/ Oven ₽ 15,635.00
Refrigerator ₽19,698.00
Knife ₽ 99.75
Whisks ₽ 169.75
Food Container ₽ 220.00
Spoon ₽129.75
Fork ₽ 129.75
Mixing Bowls ₽ 115.00
Pan ₽ 499.75
Serving Spatula ₽ 161.00
Nonstick Baking Pan ₽ 179.75
Scraper ₽ 93.00
Baking Paper ₽ 107.20
Pastry Brush ₽ 106.00
Measuring spoons ₽ 64.05
Measuring cups ₽64.05
Cooling Racks ₽ 260.00
Total: ₽ 37,731.8
Operational Plan
Evaluation of Suppliers
In choosing the providers of the as well as the materials that are vital for
commerce operations, once must guarantee their validity and capability
to supply and give adequate sum of the merchandise with fine quality.
The proprietors does not as it were consider the quality but the
reasonableness of the cost of the merchandise being utilized. The
ingredients it has been a good quality to make our product be the best
one in the field of business.
Purchase Procedures
The company sees to it that the ingredients are stores in a sanitary and
dry place free from insects and dust. Some ingredients will be
refrigerated to extend its shelf life. We need skilled worker for packaging
and storage of our product and there would be a need of professional
for checking and maintaining the quality of product.
Sales Production
Product
The company introduces its “Fudgy-Turmeric Revel Bar” and “Matcha
Revel Bar” Which is made of contains cocoa powder with its special
ingredient the Turmeric powder, Itself is the special ingredient for this
flavor, matcha contains high antioxidants. Since it balances sweet and
healthy, it avoids guilt in eating. This product is serve cut in to bar size in
order to ensure the safety and quality of the product. It is an affordable
dessert option for everybody.
Place
Place refers to the location of the business. The company is in Tamiya
Terminal Mepza basak, Lapu-Lapu City, specifically near in since it is a
terminal surely easily be sold people that is going there like employees
and there is also a near Malls.
Price
The Fudgy Turmeric and Matcha Revel bar Cost of 25 pesos which is
reasonable for the expenses in making product. The price includes the
profit, taxes and service in making and selling the product.
Promotion
To reach Potential customers the company have ways to promote the
business through Social media like Facebook page which very essential
to reach more people, now a days social media influence a lot in the
business it can reach potential customers at the same time satisfy their
needs, this is a way to gain more customers as well as strengthen their
trust and loyalty to the product. Moreover the company think of giving
Flyers to the people, it becomes easy and advantage for the company
since the more people will get the flyers the more they will be interested
to your business
People
The product targets to those people who are in a diet as a good
ambiance such as choosing warm colors like good for the eyes that’s
help to invigorate one’s appetite new taste of balance and sweetness
which everybody will enjoy eating.
Packaging
The product uses a Brown paper box convenience of the customers. The
purpose of packaging our product is to promote safety, quality,
sustainability and good sanitation and also ensures that the product is
served in its best quality from production up to the packing. The
company believes that we are the reflection of our goods, we makes
sure to be an Eco-friendly type of business at the same time preserve
the product inside the package.
Positioning
The “Fudgy-Turmeric Revel Bar” and “Matcha Revel Bar” is positioned as
a dessert that promotes a tasty and sweetness from the cocoa
powder ,turmeric, matcha powder and oat meal. It is good for both
indoor and outdoor consumption. The product will satisfy customers as
it offers more compared to its competitors. Health conscious would be
glad to hear this such product.
Appendix A
Thank you for giving us your precious time to answer this survey. Please
answer the question by by ticking the box that corresponds to your
answer.
2. On a scale of 1-5 how much do you like oat meal? (5 being the highest)
__1 2 3 4 5
6. How much are you willing to pay for a Healthier Revel Bar (Matcha
and Fudgy-Turmeric Flavors) P25 P35 P45
8. If you were to choose from the following Dessert shop, which will you
choose?
Gelatissimo B Brownies Dunkin Donuts Taste-fy Co
10. In a scale of 1-5, How satiated are you with the product? (5 being the
highest)
1 2 3 4 5
Appendix B