INTERNSHIP REPORT

A report submitted in partial fulfillment of the requirements for the Awards

BACHELOR OF BUSINESS ADMINISTRATION

By
RISHABH JAIN
ENROLLMENT NO:- LNCABBA11020

Under Supervision of
M.S Anandi Danodia,H.R
Peoplewoo Consulting Pvt Limited,Noida

(Duration: 24th June 2022 to 16th August 2022)

LAXMI NARAIN COLLEGE OF TECHNOLOGY

BHOPAL , MADHYA PRADESH
 CERTIFICATE

This is to certify that the “Internship report” submitted

by Rishabh Jain Enrollment No:- LNCABBA11020 is work
done by him and submitted during 2020 – 2023 academic
year, in partial fulfillment of the requirements for the
award of the degree of BACHELOR OF BUSINESS
ADMINISTRATION in MARKETING at Peoplewoo
Consulting Pvt Limited, Noida.

College Mentor
MD Mishra
CERTIFICATE OF INTERNSHIP
 ACKNOWLEDGEMENT

First I would like to thank Ms Anandi Danodia, HR of

Peoplewoo Consulting Pvt Limited , Noida for giving me the
opportunity to do an internship within the organization. I also
would like all the people that worked along with me Peoplewoo
Consulting Pvt Limited with their patience and openness they
created an enjoyable working environment. It is indeed with a
great sense of pleasure and immense sense of gratitude that I
acknowledge the help of these individuals. This will give me an
impetus to take self-employment in future. I gratefully
acknowledge their contribution and convey my sincere thanks to
them for guiding me. I am extremely grateful to my department
staff members and friends who helped me in successful
completion of this internship.

RISHABH JAIN
BBA
LNCABBA11020
 ABSTRACT

Digital marketing is rising in India with fast pace. Many Indian companies
are using digital marketing for competitive advantage. Success of
marketing campaign cannot be solely achieved by digital marketing only.
Rather forsuccess of any marketing campaign it should fully harness the
capabilities of various marketing techniques available within both the
traditional and modern marketing. Startups that use digital marketing many
times got failed. This study shows precautions to be taken for effective
implementation of digital marketing to reap tremendous potential to
increase in sales. Digital Marketing is any form of marketing products or
services, which involves electronic devices. It can be both online and
offline. According to institute of direct marketing "the use of internet and
related digital information and communication technologies to achieve
marketing objectives." Digital marketing and it`s tools (online advertising,
online video and interactive television advertising, mobile marketing, buzz
marketing, websites and social media) are perfect for communication with
all stakeholders, and at first place with customers. This days the main
challenge of companies and digital marketing communication is being
noticed. Digital technologies match traditional communication and media
channels, beside that they span the marketing mix. Accordingly, digital
communication become significant element of marketing communication.
Companies can hardly gain profit without getting noticed, especially if the
target audience is young people that are digital natives. The originality of
this paper is its focus on new trends in digital communication and their
impact on companies’ processes to explore how a strategic adoption of
digital communication tools can influence creating strategies and action
plans

INDEX
SI.NO Contents Page NO.
1. Introduction 01
2. What is Digital 02
Marketing?
3. Digital 04
Marketing
channels.
4. Youtube 19
Marketing.
5. Web 23
Development
6. Conclusion. 24
WEEKLY OVERVIEW OF INTERNSHIP ACTIVITIES

1st Week

DATE DAY NAME OF THE

TOPIC/MODULE
COMPLETED

24/JUNE/22 FRIDAY Joined in the company as

an Intern, filled forms,
explored the company. Met
Anandi, H.R, Peoplewoo
27/JUNE/22 MONDAY Anandi, H.R, in Peoplewoo.
Introduced the reporting
manager.
28/JUNE/22 TUESDAY Went to meet the HR for
my on boarding process as
an intern
29/JUNE/22 WEDNESDAY Communicated with my
Reporting Manager and
Applied for the Systems to
be assigned to us.
30/JUNE/22 THURSDAY Systems are allocated.
2nd Week

DATE DAY NAME OF THE

TOPIC/MODULE
COMPLETED
01/JULY/22 FRIDAY Learning Digital
Marketing Basics.
04/JULY/22 MONDAY Generating Sample
Website
05/JULY/22 TUESDAY Selecting the
techniques.
06/JULY/22 WEDNESDAY Continuing
understanding of
salesforce marketing
clouds and above
concepts
07/JULY/22 THURSDAY Explore different
types of Marketing
techniques.
3rd Week

DATE DAY NAME OF THE

TOPIC/MODULE
COMPLETED
08/JULY/22 FRIDAY Introduction to SEO

15/JULY/22 MONDAY SEO Continued.

18/JULY/22 TUESDAY SEO Continued.

19/JULY/22 WEDNESDAY Creating back links,

Directories.

01/AUGUST/22 THURSDAY Introduction to

marketing cloud.
4th Week

DATE DAY NAME OF THE

TOPIC/MODULE
COMPLETED
03/AUGUST/22 FRIDAY Continued marketing
cloud

08/AUGUST/22 MONDAY Introduction to WIX.

09/AUGUST/22 TUESDAY Continued WIX.

10/AUGUST/22 WEDNESDAY Continued WIX.

11/AUGUST/22 FRIDAY Working with WIX to

create Secondary
Website.
5th Week

DATE DAY NAME OF THE

TOPIC/MODULE
COMPLETED

12/AUGUST/22 FRIDAY Working with WIX to

create Secondary
Website.

13/AUGUST/22 MONDAY Creating Secondary

Website

14/AUGUST/22 TUESDAY Creating Secondary

Website

15/AUGUST/22 WEDNESDAY Official Market Fairs

with US

16/AUGUST/22 FRIDAY Official Market Fairs

with US
 INTRODUCTION

Harshit Singh is a passionate and creative marketer, with 10

years of In-depth experience in Marketing, Sales, Digital
Marketing, Marketing cloud , Supply Chain Management and
HR Operations. He has worked in the large-scale organization
like Wrogn, Whatfix , Angelsales. Co. Ltd, Mahindra USA
Group. Having 360- degree marketing functional experience
has helped him in setting up the entire marketing and
operations at startups like ProConstructors, Adept Concepts
and Summation IT. Peoplewoo is a Salesforce marketing
cloud. Branding, Web development, and training company
with experienced and passionate marketers. Experienced in
SEO, Social media marketing, online branding and reputation
management. Having 10 years of in-depth experience in
sales, business development, marketing, branding and
marketing cloud, we can deliver the best results with quick
turn around time.
What is Digital Marketing ?

Digital marketing is the component of marketing that uses the Internet and
online based digital technologies such as desktop computers, mobile
phones and other digital media and platforms to promote products and
services.[2][3] Its development during the 1990s and 2000s changed the way
brands and businesses use technology for marketing. As digital platforms
became increasingly incorporated into marketing plans and everyday life, [4]
and as people increasingly use digital devices instead of visiting physical
shops,[5][6] digital marketing campaigns have become prevalent, employing
combinations of search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content
automation, campaign marketing, data-driven marketing, e-commerce
marketing, social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, and optical disks and games have
become commonplace. Digital marketing extends to non-Internet channels
that provide digital media, such as television, mobile phones (SMS and
MMS), callback, and on-hold mobile ring tones.[7] The extension to non-
Internet channels differentiates digital marketing from online advertising.[8]

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their

products or services on print media, radio and television commercials,
business cards, bill boards, and in many other similar ways where Internet
or social media websites were not employed for advertising. Traditional
marketing policies had limited customer reachability and scope of driving
customers’ buying behavior. Digital marketing is a way to promote brands
and products online and through other digital channels. ....In addition to
their website, a company might also use PPC and display Ads, email
marketing, mobile technology like smartphones, social media, and other
mediums to attract and engage their target consumers
What does a digital marketer do?

Digital marketers are in charge of driving brand awareness and lead generation
through all the digital channels -- both free and paid -- that are at a company's
disposal. These channels include social media, the company's own website,
search engine rankings, email, display advertising, and the company's blog. The
digital marketer usually focuses on a different key performance indicator (KPI) for
each channel so they can properly measure the company's performance across
each one.

A digital marketer who's in charge of SEO, for example, measures their

website's "organic traffic" -- of that traffic coming from website visitors who found
a page of the business's website via a Google search. Digital marketing is carried
out across many marketing roles today. In small companies, one generalist might
own many of the digital marketing tactics described above at the same time. In
larger companies, these tactics have multiple specialists that each focus on just
one or two of the brand's digital channels.

Why Digital marketing?

While traditional marketing might exist in print ads, phone communication, or

physical marketing, digital marketing can occur electronically and online. This
means that there are a number of endless possibilities for brands including email,
video, social media, or website-based marketing opportunities.

How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels
to connect with customers where they spend much of their time: online. From the
website itself to a business's online branding assets digital advertising, email
marketing, online brochures, and beyond -- there's a spectrum of tactics that fall
under the umbrella of "digital marketing." The best digital marketers have a clear
picture of how each digital marketing campaign supports their overarching goals.
And depending on the goals of their marketing strategy, marketers can support a
larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to
generate leads from a new eBook the business recently created. The company's
social media marketer might then help promote these blog posts through paid
and organic posts on the business's social media accounts. Perhaps the email
marketer creates an email campaign to send those who download the eBook
more information on the company.

DIGITAL MARKETING CHANNELS

Here are the main types of digital marketing you should consider for your
business.

1. Content Marketing

Content marketing is a type of digital marketing that focuses on creating

and distributing content for a target audience. The content aims at being
valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a
profitable customer action. The crucial part here is “valuable” and
“relevant”. This is what tells content marketing apart from traditional
spammy advertising. The target audience should want to seek the content
out and consume it.

2. Search Engine Optimization(SEO)

SEO, or Search Engine Optimization, is the process of getting quality traffic

from free, or organic, search results on the search engines (like Google
and Bing). It’s important that the traffic you drive to your website is relevant
to your industry. If you manage to attract a high volume of visitors
searching for Macintosh computers while what you actually do is selling
raincoats, the traffic will do you no-good. SEO is one of the most important
types of digital marketing.

By optimizing your content for search engines, you can increase a steady
stream of relevant traffic that will only grow over time. Without search
engine optimization, people simply won’t be able to find you on the Internet.

What is SEO and how it works?

In other words, SEO involves making certain changes to your website

design and content that make your site more attractive to a search
engine. ... SEO is the process that organizations go through to help make
sure that their site ranks high in the search engines for relevant keywords
and phrases. Best Search Engine Optimization (SEO) Tools:

1. A hrefs: SEO Keyword Tool

A hrefs is one of the most recommended SEO tools online. It’s only second
to Google when it comes to being the largest website crawlers. SEO
experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO
analysis tool around. The tool highlights what parts of your website require
improvements to help ensure your best ranking. From a competitor analysis
perspective, you’ll likely use Ahrefs to determine your competitor’s
backlinks to use them as a starting point for your own brand. You can also
use this SEO tool to find the most linked to content within your niche

2. Google Search Console: Top SEO Tool

Offered for free to everyone with a website, Search counsel by Google lets
you monitor and report on your website’s presence in Google SERP. All
you need to do is verify your website by adding some code to your website
or going through Google Analytics and you can submit your sitemap for
indexing. Although you don’t need a Search Console account to appear in
Google’s search results you can control what gets indexed and how your
website is represented with this account.

3. SEMRush: Marketing SEO Tools Marketing

SEO tools like SEMRush tend to be fan favorites in the SEO community.
Experts love that you can easily assess your rankings and changes to them
as well as new ranking opportunities. One of the most popular features of
this SEO tool is the Domain Vs Domain analysis allowing you to easily
compare your website to your competitors. If you’re looking for analytics
reports that help you better understand your website’s search data, traffic,
or even your competitors, you’ll be able to compare keywords and
domains. The On-Page SEO Checker tool allows you to easily monitor your
rankings as well as find some recommendations on how to improve your
website’s performance. Liraz Post an, a Senior SEO & Content Manager at
Out brain, recommends SEMRush as one of the best SEO tools. She says,
“My favorite SEO tool is SEMrush with the feature of “organic traffic
insights”. This feature lets me see all my leading articles with one
dashboard, along with keywords related, social shares and word count- lets
you a quick overview of what’s working and where to optimize. I generally
use SEMrush on my daily work, love this tool, as well as site audit to
optimize our site health. We improved our site health by 100% more since
we started using SEMrush, and we increased conversions by 15% more
from our content pages.”

4. KWFinder: SEO Keyword Tool

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that
have a lower level of competition. The experts use this SEO tool to find the
best keywords and run analysis reports on backlinks and SERP (Search
Engine Results Page). Their Rank Tracker tool helps you easily determine
your ranking while tracking your improvement based on one key metric.
Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you
rank your website even higher.

5. Moz: SEO Software SEO

Software Moz kept popping up as one of the best SEO tools that experts
actually use. Some raved about how Moz was always up to date despite
Google’s regular algorithm changes. Others raved about their chat portal
because it allowed them to always get an insightful response to every
question asked. Whether you’re looking for keyword recommendations or a
site crawl, Moz is a full-service powerhouse. You can get great insights into
how your website is performing but also how to improve it. They also have
a free MozBartoolbar that you can download for free that allows you to see
your store’s metrics while browsing any page. If you’re looking to learn
more about SEO you should also consider checking out MozCon, their
annual conference.

6. Ubersuggest: Keyword TrackingToo

Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps

you identify keywords and also the search intent behind them by sho. Wing
the top ranking SERPs for them. From short to long-tail phrases, you can
find the right terms to use on your website with hundreds of suggestions
from this free great keyword tool. Metrics they include in their report are
keyword volume, competition, CPC, and seasonal trends. Great for both
organic, SEO and paid, PPC teams this tool can help determine if a
keyword is worth targeting and how competitive it is.

7. Answer The Public: Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to
write about for your ecommerce blog. I’ve used this tool in the past to
create content around specific keywords to better rank online. Say you’re in
the ‘fitness’ niche. You can use this free SEO tool to create content around
for keywords like fitness, yoga, running, cross fit, exercise and cover the
entire spectrum. It’s great for finding featured snippet opportunities. Say
you hire a freelancer to create content for you, all you need to do is
download this list and send it over to them. And it would’ve only taken you
five minutes of effort making it one of the most efficient ways to come up
with SEO topics for new websites.

8. SpyFu: Free SEO Tools

While SpyFu does have an amazing premium version, many of our experts
raved about their free features. If you’re just starting out, you can easily
grow into the paid features as you start succeeding. You can easily view
the number of times a keyword gets searched each month while easily
determining the difficulty to rank for that keyword. You can also do some
research on your competitors to determine which keywords they use. You
can search your competitor’s, or your own, website to easily see how many
organic keywords they have, how many monthly clicks they get, who their
paid and organic competitors are, the ads they created on
GoogleAdwordsand more. It’s one of the most detailed SEO analysis tools
on the market Woorank: SEO Ranking Tool As a top SEO analysis tool,
Woorank offers free and paid options to track and report on your marketing
data. You can plug in your competitors to discover which keywords they are
targeting so you can to overlap with theirs. Try reporting on how keywords
perform over time to really understand your industry and optimize for users
in the best way possible. And most importantly understand the things your
website is lacking from both a technical and content perspective as this
tools can identify duplicate content, downtime, and security issues and
provide guidelines on how to fix them.

9. Majestic: Marketing SEO Tools

Majestic is one of the best marketing SEO tools according to experts. It has
countless useful features like The Majestic Million which lets you see the
ranking of the top million websites. Did your website make the cut? The
Site Explorer feature allows you to easily see a general overview of your
online store and the number of backlinks you have. It also works as an
SEO keyword tool allowing you to find the best keywords to rank for while
also having features geared to site comparisons and tracking your rank.

On-Page Optimization Checklist:

• Title tag of the web page should be optimized with the relative keyword of
that webpage.
• Meta Tags of the website should be optimized and it should be carefully
written including keywords related to the content of the page and
meaningful for the user.
• Mind your URL, do not write any underscore in the web page URL. Try to
keep some keyword in the URL and it should match with the web page
content.
• Use H Tags of HTML, Try to use H1 tags for the titles and H2 tags for
sub-titles. Most of the experts suggest to use H1 to H6 tags in the web
page on various parameters.
• Responsive Design should be the important criteria for the website.
Because the use of mobile devices has a steady growth and most of the
users browse through mobile devices only. So, it is suggestable to have a
responsive designed website.
• Content of the website should be unique, there should not be any
duplicate content written on the web page. Content is for the user and not
for the search engines. It should be written clean and simple so that it is
meaningful to your web users.
• Try to do Image optimization by writing alt text for all the images in the
webpage.
• Check Google page speed insight for your website and modify the errors
accordingly. Off-Page Optimization: Off-page optimization plays a vital role
for search engine ranking. As per Google having number of quality
backlinks can increase your website rank in SERP. Inbound links are
important.

What is the inbound link?

Links to pages of a website from other sites are termed as inbound links.
Based on these links search engines rank the website. Search engines
look for the relevance of the link and the quality of the link from where it is
originated.

Having high quality, links give your website a thumbs up in ranking. The
link should be from good quality websites and should not be from a spam
website. Some of the off page optimization techniques are; • Social Media
Marketing: Create profile page on various social channels like facebook,
Instagram, Google+, Twitter, Pinterest, LinkedIn etc. Check the appropriate
channel for your business and create account accordingly. This will help
you to create brand awareness, lead generation, and converting social
media traffic to web traffic.

Do some meaningful posts in your account so that you can engage your
audience and generate some lead out ofit. • Video Marketing: Create &
Upload your corporate videos, service or product offering videos on
YouTube, Vimeo, and Daily motion so as to increase chances of web traffic
and brand awareness.

• Content Marketing: Write and Post some useful articles in your blog.
Submit articles on various article submission sites like Ezine articles, Hub
pages etc.

• PR Submission: Make some press releases about your new services,

websites, awards and accolades, certifications and so many things. This
helps you to develop an important inbound link to your website as well as
building brand through onlinemedia.

• Directory Submission: Submit website URL to local directories and all

the leading directories which help you to build backlinks also. Some of the
general directories give delayed results but you get results forsure.

• Social Bookmarking: Bookmark your articles, blog posts, important

page URL’s on social bookmarking sites such as Reddit, Digg, Stumble
upon, Delicious etc. The results depend upon your submission and
effective of using tags in the social book marking websites. 3. Search
Engine Marketing (SEM) Initially, the term “search engine marketing” was
used as an umbrella term for the process of gaining both paid and free
search traffic.

Over time, the industry switched to using the term “SEM”, or Search Engine
Marketing, solely for paid activities. Search engine marketing refers to a
form of digital marketing that aims at increasing the visibility of a website in
search engines by using paid methods. In other words, it’s the ads you put
out there on Google AdWords and BingAds. By combining SEO and SEM,
you can drive quality traffic to your website. With the help of search engine
marketing, you can put yourself in front of the audience that is actively
searching for services and brands like yours.

What is SEM?

SEM, or search engine marketing, is often considered the part of search

marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM
strategy includes both the activities involved with setting up and optimizing
ads as well as setting a budget that pays for the placement of ads. This
strategy is often referred to as paid search or pay-per-click (PPC)
marketing. Google Ads (formerly Google Adwords) is the search provider
most commonly used for this strategy. With this tactic, brands conduct
keyword research and create campaigns that target the best keywords for
their industry, products, or services.
 .
Social Media Marketing(SMM)

Simply put, social media marketing refers to the process of using social
media platforms to attract traffic and attention. By using social media, you
can increase exposure and build meaningful relationships with your
customers. While everybody can benefit from SMM as a type of digital
marketing, B2C and SaaS companies tend to get the most out of it. Social
media marketing is all about listening to what your customers have to say,
engaging in the conversation, and sharing valuable content. Together,
content marketing, SEO, and social media marketing constitute what is
called “inbound marketing”.

It is a marketing methodology that aims at attracting, engaging, and

delighting leads. Some goals of inbound marketing include attracting users’
attention, driving relevant traffic to the website, and converting it into happy
customers. Social media is really an amazing platform to build your brand,
generate leads and promote your products or services. You can create
your own Facebook business page also.

You can add details about your business, website URL etc. The page likes
your business page makes your brand more popular, the increase in page
likes or post likes, shares helps you to build your brand easily. The same
concepts with few tweaks are applicable to other social media channels like
Twitter, Google+, LinkedIn, and Pinterest..
In Twitter account, you have retweets, favorites whereas in LinkedIn likes,
shares and +1’d in Google+.
The no.of shares, likes, retweets etc. helps you to build a strong brand. The
engagement rate of the audience with your page shows your social media
score. Likes growth, PTAT, Engagement Rate, Posts per week, Posts per
type, Timing, length of posts, curiosity and hashtags are some of the
parameters which we have to take care while building the brand in social
media. It is important for a business to choose the network that supports
your brand image. Do not be more social, with your presence on all the
social networks.

Understand your target audience and work accordingly. Know the statistics:

• There are just over 3 billion active Internet users (45% of the world’s
internet users).

• Nearly 2.1 billion people have social media accounts. • 3.65 billion mobile
users have access to the internet via smart phones and tablets.

• Close to 1.7 billion people have active social media accounts. • Facebook:
There are nearly 1.4 billion Facebook users.

• 47% of all Internet users are on Facebook. • 4.5 billion likes are generated
daily.

• Twitter: Twitter has 284 million active users at last count. • 88% of Twitter
users are on mobile4.

• Google+: Google+ cost over half a billion to design and develop. • 363
million users. TWITTER Twitter is a micro blogging platform with less than
or equal to 280 characters enables you to post short message updates with
images and videos. The social network was launched in the year of 2006,
with 300 million active users around the world. In the initial days it started
with 140 characters only.
Most of the business use twitter as one of their social media platforms to
reach the target audience. Twitter marketing strategies are different, and it
is not related to Facebook marketing strategies or any other social media
marketing strategies. As twitter is a quick and short social media channel to
reach your target audience. By visiting twitter website or app, people can
know the latest happenings, news and other alerts quickly. Customers can
know the latest business news and company updates through this social
platform. Twitter can be a powerful marketing & PR tool.

Why Twitter Marketing?

Having a marketing business goal and to achieve it you need to have better
marketing channels. Be it reaching your target audience, brand awareness
or generating leads twitter is one of the best social media platforms to do.
With twitter marketing you can reach your target audience and customers
easily. Even people can get to know about the brand quickly. With Twitter
Marketing you can:

• Generate leads. • Boost Branding. • Thought leadership. • Increase vast

number of audiences. • Increase website traffic. And many more benefits,
when you work on twitter marketing for your business. Important Tips For
Twitter Account: As you are creating account for your/client company or
business, so make sure that the details what you are filling are correct and
professional. Each element of profile is important as this is a replica of your
business card.
 • 1. Add profile photo (Try to keep your company logo)- Profile pic
size:400X400.

• 2. Add header image: (Try to keep the header image neat and clean, by
conveying the products and services clearly). Header pic size:1500X1500.

• 3. Add Bio (Write the details for the page and company details in short).

• 4. Location: Add the company location, if you have multiple branches,

then keep the head Quarters details.

• 6. Theme Color: Choose the theme color for the profile, try to have the
theme profile matching with your logo color (approx. is also fine). Important
Marketing Tips For Twitter:

1. Be Professional: Make sure that your tweets are professional. Your

tweet will represent a company. The message is from a company on social
media channel. So, before tweeting anything in twitter, you need to recheck
twice or thrice.

2. Use of Hashtags: Using hashtags in the content can generate or attract

number of followers and impressions. But, using too much hashtags can
hamper your content. It may be considered as SPAM also. So, beware
while writing the content using hashtags. We have discussed about various
hashtags above. Use location-based hashtags when you are mentioning
about a location or a geographical area in the tweet. And, exactly would be
the same scenario with event hashtags &brand hashtags.

3. Campaign Hashtags: If you would like to do something different and

make it viral on twitter. Then start your own campaigning strategy with a #
hashtag word. Make it short and simple. It should be memorable and
catchy. The campaigning # should sound local but the reach should be
global. Ask your followers to retweet (RT) the tweet with the # campaigning
word in it. Make sure that you will engage your audience with the
campaigning.
 4. Trending Hashtags: Using trending hashtags is good to have huge
number of impressions and retweets. But, make sure that it is related to
your company’s business. For Ex: if your company is into FMCG Industry
and where as you are doing a tweet with a trending # of entertainment
Industry which is not at all corelated. But there might be few situations
where it can work. Majority of the trending hashtags are good for
individuals and small businesses.

5. Add Image & Video: Try to add image or video to your twitter posts, it
will have a good impact on the targeted audience. They can easily
understand what you are talking about.

6. Engage with Polling: Create a Poll that your audience may like to get
engaged. Try to post polls related to the trending topics and poll segments
of your Industry.

7. Brand Voice or Message: Make sure that you will establish a positive
brand voice and twitter strategy. Be original with your twitter messages.
Convey the message correctly. Reflect your companies or brand core
values on twitter.

8. Have Conversations: Engage with your audience by having a

conversation on relevant topics. Make sure that you are not arguing with
them. It should be a soothing and positive discussion. Have a healthy mix
of replies and organic tweets.

9. Promote: Paid tweets or promoting your tweet with twitter ads can be a
powerful way to reach the mass audience at a time. It can help you to build
brand awareness and even generate leads by promoting. INSTAGRAM It’s
been 8 years that Instagram has taken the internet world by storm. It
started as a regular social media platform in the year of 2010. But now it is
a complete marketing channel for all types of business.
Be it a startup or a small business Instagram is the perfect platform for the
business marketing. With Twitter Marketing you can: 1. As of June 2018,
there are nearly 1billion monthly active users. 2. Like button is hit an
average of 4.2 billion times per day. 3. Brands see engagement rates 10X
higher in Instagram than they do on the Facebook. 4. 70% of user’s lookup
for a brand in Instagram.

5. 80% of users follow at least one brand on Instagram. 6. 60% of users

learn about new products through Instagram. 7. 30% of users say they’ve
bought a product they discovered on Instagram. 8. More than 200 million
users visit a business profile at least once daily. By looking the above
statistics, it is clear that our most of target audience are present on
Instagram. And, it is the apt digital platform to reach target audience on
time. So, you might be thinking to start your Instagram marketing journey
now. But, how to get started with Instagram marketing. Let us discuss the
steps below.

Instagram Marketing Strategies: I Get Fix on your target audience

Determine your target audience in Instagram. For whom and the reason
that you are posting content on Instagram. Check out the followers profiles,
their interesting behaviors, likes etc. Have an eye on your competitors or
parallel business followers to have an understanding of your strategies. An
Eye on competitor strategies: Focus on your competitor strategies for the
Instagram marketing. Stalk their profiles and check for their style of writing
the BIO, Profile picture, URL’s etc. Check their number of followers and
how they are doing so differently that their Instagram profiles are good.
Some of the aspects or important point that you should consider are: •
Check out their image/video posting styles, themes, colors, retain
strategies.

• Check out their comments section, what their followers or people are
loving to discuss with them. • How regularly they are posting the content. •
What are the niche strategies that they are following. • What popular
hashtags are they using in captions.
• Check out if anything is missing. Brand Consistency: Follow a brand
consistency by looking at your brand identity. How would you like to
position your brand to your target audience. What is the brand value or
score you are planning to hit? Manage a perfect branding combination with
your posts and content so as to meet your branding goals at right time and
right place. If your content, posts and themes are different, then there might
be a chance that your audience may get confused. Paid Campaigning: You
can start using paid campaigning or Instagram advertising strategies to
reach the target audience.

It will connect with the Facebook advertisement dashboard. 1. Brand

Awareness. 2. Reach. 3. Traffic. 4. App Installs. 5. Engagement. 6. Video
views. 7. Conversions. Based on the above objective and your selection,
you can plan your budget for the advertisement. You will find the Promote
button in the below of your posts. Check The Length Of Your Captions:
Work on the length of your captions, Make sure that it should not cross
2200 characters. Put the most important content in the first two lines of the
caption. So, it is not necessary to keep yourself struck with 2 sentences
only. It is a story telling medium, try to write engaging content with some
story telling ideas with it.

Use the Hashtags as per your post and content. Do not make the caption
clumsy with numerous hashtags. While sharing your content on Instagram
try to use geo tags, Which have high rate of engagement compared to a
normal post.

How To Use #HashTags: This is really a tricky and interesting thing that a
marketer should look for. While posting a content on the Instagram try to do
a brainstorm with your team for the keywords related to the post. Then go
to the explore tab of Instagram wall and search for that #hashtag including
Geotags. Check for the most recent, top hashtags, branded hashtags etc.

Use them properly in your caption. Encourage your audience to use those
hashtags while in conversation. Please make sure that you do not make
your post caption a SPAMMY one. Instagram Tools: Tools are an important
aspect for every social media marketer. Because you can strategize,
optimize and analyze your posts with the help of tools.

There are number of tools available online, but let me put forward few of
them which can help you to understand for the usage and features of it.
YOUTUBE YouTube is the major platform to share your original content
videos or advertisements. As per Wikipedia, YouTube, LLC is an American
video-sharing website headquartered in San Bruno, California. Three
former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—
created the service in February 2005. Google bought the site in November
2006 for US$1.65 billion; YouTube now operates as one of Google’s
subsidiaries.

Why YouTube For Marketing?

• Total number of YouTube monthly viewers worldwide – 149

million(Statista) • Total number of YouTube daily viewers worldwide – 63
million (YouTubestats) • Hours of video watched daily – more than 1
billion(YouTube) • More than 50% of YouTube views are coming from
mobile devices (YouTubestats) • Total number of YouTube users logged on
– 1.8 billion(Recode) • Hours of Video Uploaded to YouTube per minute –
300+ (OmMalik) • Hours spent on YouTube per month – 19 (Business
Insider) • YouTube top channel – T-series with 2.2 million views / month
(Source:Statista) • YouTube top celebrity – PewDiePie with 54 million
subscribers (Source: Business Insider) • YouTube top video – Despacito
with 5.12 billion views (Source:Wikipedia).
 Advantages Of YouTube For Marketing YouTube has number of
advantages for marketers so as to get the best ROI from this social
channel. Let us discuss some of them. 1. Second best search engines and
most helpful for SEO. 2. Brand Building. 3. Inform or educate your
YouTube users/subscribers. 4. Promote your videos. • Increase your reach
to the vast audience of YouTube. Marketing Strategies For YouTube
Videos: After the video uploaded and done with the SEO work. You need to
work on few things to get best out of it.

1. Checkout the interest of your subscribers/users and prepare videos

accordingly. Or else try to prepare videos which can engage your audience.
2. Use Your Logo in the video as watermark. 3. Use social media channels
in the video, ask the viewers to follow/like the social networks. 4. Share the
video links in social media networks including WhatsApp. 5. Write the title,
description of the video perfectly. So that the video can rank better. 6. Use
End notes in the video- Put other videos of your channel to appear at the
end of the videos.

This can be done through video manager section in YouTube. 7. If

possible, add subtitles to your video or if it is a song then try to add lyrics to
that. 8. Use Call to actions to convert the viewers as subscribers even to
customers for your business. 9. Last but not lease, Be Consistent. Post the
videos in the regular intervals so that your scribers stay connected with
your channel. 5. Pay-Per-Click Advertising(PPC) Pay-per-click is a model
of advertising where marketers pay a fee every time people click on their
ad.

Basically, it’s the process of buying visits to your site, as opposed to getting
them organically via SEO or other types of digital marketing. PPC is one of
the types of paid search. It’s similar to SEM (search engine marketing) but
can also include display advertising (cost-per-click based), and affiliate
advertising.
What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which

advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a
way of buying visits to your site, rather than attempting to “earn” those visits
organically. Search engine advertising is one of the most popular forms of
PPC.

It allows advertisers to bid for ad placement in a search engine's sponsored

links when someone searches on a keyword that is related to their
business offering. For example, if we bid on the keyword “PPC software,”
our ad might show up in the very top spot on the Google results page Every
time our ad is clicked, sending a visitor to our website, we have to pay the
search engine a small fee.

When PPC is working correctly, the fee is trivial, because the visit is worth
more than what you pay for it. In other words, if we pay $3 for a click, but
the click results in a $300 sale, then we’ve made a hefty profit. A lot goes
into building a winning PPC campaign: from researching and selecting the
right keywords, to organizing those keywords into well-organized
campaigns .
Facebook Marketing

We all know that Facebook is the major social media platforms for
everyone. Be it business or individual you have enjoyed using Facebook.
As per the information on Wikipedia, Facebook, Inc. is an American online
social media and social networking service company based in Menlo Park,
California. Its website was launched on February 4, 2004, by Mark
Zuckerberg, along with fellow Harvard College students and roommates
Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
Facebook has been the best platform for most of the small business
owners even for startups to market their business easily with no cost. Let
us discuss how we can do the Facebook Marketing and get the best ROI
from it. Facebook is popular for the both individual usage as well as
business usage. For Business you can create pages, groups and spread
your business in many of the communities already present in the
Facebook. Your business may be local or global, you can reach to large
number of audiences without any doubt
 WEB DEVELOPMENT

Web development broadly refers to the tasks associated with developing

websites for hosting via intranet or internet. The web development process
includes web design, web content development, client-side/server-side
scripting and network security configuration, among other tasks. Web
development is also known as website development. Web development is
the coding or programming that enables website functionality, per the
owner's requirements.

It mainly deals with the non-design aspect of building websites, which

includes coding and writing markup. Web development ranges from
creating plain text pages to complex web-based applications, social
network applications and electronic business applications. Web
programming, also known as web development, is the creation of dynamic
web applications. Examples of web applications are social networking sites
like Facebook or ecommerce sites likeAmazon.

The good news is that learning web development is not that hard! In fact,
many argue it’s the best form of coding for beginners to learn. It’s easy to
set up, you get instant results and there’s plenty of online training available.
A lot of people learn web coding because they want to create the next
Facebook or find a job in the industry.

CONCLUSION
The conclusion of digital marketing has now become a hot topic for
discussion. Modern technology has changed a lot. Besides the growth of
modern technology, the technique of businesses has also changed. In this
regard, digital marketing comes to take the leading position. Modern
generation does not want to go to any shop or shopping mall to buy
anything. They want to buy everything online. So, the various companies
always try to stay connected with their consumers or customers via the
internet. To get the best of it, consumers and marketers must know the
advantage and disadvantage of digital marketing. If you do not know the
benefits and harmful sides, then you won’t get the full advantage of digital
marketing