MORRISON 1

MORRISON BUSINESS PROJECT

Student Name

Course Name

Professor Name

Institute Name

City Name

Date
 MORRISON 2

1. Executive summary..................................................................................................................3
2. Introduction..............................................................................................................................4
3. Challenges faced by Morrison..................................................................................................6
4. Purpose of the report................................................................................................................8
5. Impact of the research on Morrison stakeholders....................................................................8
1.1 Stakeholder's Matrix.........................................................................................................9
6. Evaluation and analysis with secondary data.........................................................................11
1.2 BCG Matrix of Morrison................................................................................................12
1.2.1 Stars.........................................................................................................................12
1.2.2 Cash Cow.................................................................................................................13
1.2.3 Question Marks........................................................................................................14
1.2.4 Dogs.........................................................................................................................15
1.3 Secondary Data...............................................................................................................16
7. Recommendations and Conclusion........................................................................................18
1.4 Recommendations...........................................................................................................18
1.5 Conclusion......................................................................................................................21
8. References..............................................................................................................................22
 MORRISON 3

1. EXECUTIVE SUMMARY
In 1899, William Morrison founded a firm in the United Kingdom that would come to be known

as Morrison. Morrison's is a grocery store and food retailer that ranks in the top five supermarket

chains in the United Kingdom. Bradford, West Yorkshire, England, is home to the Company's

headquarters. Technical problems (which customers experience when making purchases on

Morrison's official website), high demand and insufficient supply (which causes disruptions in

the supply chain), a lack of customer care service assistance, low productivity, etc., are just a few

of the problems the Company is having. Morrison's fresh food counters provide a wide variety of

items, including fish and meats, pies, pizzas, cakes, salads, continental and British cuisines,

excellent and traditional wines, light snacks, spirits, and vegetables, fruits, shrubs, fresh-

flowers, and plants. Morrison owns and runs various pharmacy services and goods, such as

confidential consultations, a wide selection of over-the-counter medications, and prescription

collecting. The firm also operates gas stations, dry cleaners, and a picture lab. The massive influx

of prospective users or logins that Morrison was experiencing at once was primarily to blame for

the issues above. Therefore, the corporation must immediately manage its business operations

and offer adequate customer care services twenty-four hours a day, seven days a week, to

address client complaints.

The study's overarching goal is to help Morrison better satisfy the demands and requirements of

its sizable customer base by illuminating the issues the firm has experienced throughout time,

analyzing the root causes of those challenges, and proposing a workable solution to those

challenges. Many people are vested in the success of Morrison's business, both within and

outside the Company. Both internal and external stakeholders have a vested interest in the
 MORRISON 4

smooth operation of the business; this study will significantly impact these groups by facilitating

the Business activities that lead to high customer satisfaction, appropriate staff allocation, critical

choices that will benefit the Company, efficient use of the workforce, etc., are analyzed by the

Company to determine the root cause of the issue, and then the reason is eliminated. Secondary

ones have aided the collection of primary sources. Utilizing the information previously gathered

is the direct benefit of secondary data. This helps to save both time and money.

Based on the information gathered and analyzed using the BCG matrix, we can deduce that

Morrison should make the following investments to meet the challenges we've identified: (1)

recruit talented individuals to handle the technical problems that crop up during online shopping;

(2) implement cutting-edge technology; (3) establish safe and secure payment gateways; (4)

divide the workforce into specialized units to handle supply and demand issues, and (5)

implement other related investments. Based on the results of the secondary research and the

BCG matrix, it's clear that the primary cause of these problems was a lack of proper planning,

maintenance, managerial discipline, and monitoring of business operations or activities and that

these problems can be solved by adopting the recommendations made by the consultancy firm.

2. INTRODUCTION
A study from a business consultant formed the basis for this evaluation. Morrison, the fourth

biggest grocery chain in the United Kingdom, is the customer for the consultant business that

was requested to provide a consultancy report. This report will examine and evaluate the

identified problems from the consultant's perspective, as well as address the following:

Morrison's long-term difficulties; their connection to the state of the market; the report's goals

and methodology; a shareholder study of the issues' effect on the Company's stakeholders; and a

Business Consulting Group (BCG) review of the situation. As was previously stated, Morrison
 MORRISON 5

serves as the foundation for this advisory report. Morrison's is the United Kingdom's fourth-

largest supermarket chain, founded in 1899 by William Morrison. Morrison's keeps about 490

stores spread out across the country to meet the needs of its large customer base. Morrison is

dealing with numerous difficulties. Morrisons PLc saw a 3.9% drop in sales from the previous

year's October if we compare it to the last three months. Following a difficult second half of

2019, in which sales shrank, the Company experienced record-breaking growth all through 2020.

Stability in consumers' purchasing habits slowed this expansion in 2021. Morrisons PLc has 497

stores in the United Kingdom and serves an average of 18,000 customers weekly across all

stores.

The Company's gross profit dropped dramatically to 388 million British pounds in 2020/21 from

previous years. Profits for Morrisons PLc peaked at just over 1.2 billion British pounds in 2011–

12. Morrison is in the business of selling groceries and other perishable goods. Bradford, West

Yorkshire, England, is home to the Company's headquarters. Morrison's food products are made

in-house to meet the Company's standards consistently and can be trusted by both new and

returning customers.
 MORRISON 6

Figure 1: Change in Sales at Morrisons plc

(Source: Statista, 2022)

3. CHALLENGES FACED BY MORRISON

Morrison keeps its customers happy, both new and old, and meets the needs of its 11 million

weekly customers. Morrison has maintained strong quality standards and brand recognition in

the industry by providing clients with high-quality items at affordable costs. Morrison is a well-

known supermarket. Thus, there is a high demand for its goods and services. This creates

difficulties for the firm. Morrison's current client base had significant technical problems while

attempting to use the Company's official e-commerce website (Pathak, 2022). A rise in

manufacturing difficulties accompanied Morrison's growing sales. The first issue this business

has to deal with is ineffective production controls. The lack of ETDs and the need for
 MORRISON 7

handwritten lists increased output and introduced errors. In addition, certain workers were given

the responsibilities of a control manager, but everyone was kept apprised of upcoming choices

through a separate order management system.

The second issue is supply problems due to insufficient warehouse space and antiquated

manufacturing processes. Since the Company's management believe that its goods may become

outdated soon, they have decided only to produce a small quantity. In reality, it slowed down the

personalized phase and prevented us from fulfilling consumer needs (Xiang et al., 2022). In

addition, the Company's suppliers weren't always able to deliver on time, and there was no set

plan for anything. A further issue is a poor communication between employees and superiors,

who frequently fail to provide clear direction.

High market demand for Morrison goods and services was the root cause of these problems,

making it difficult for the firm to efficiently manage the online portal owing to the overwhelming

number of simultaneous prospective users or logins (Neven et al., 2022). Many clients are having

problems getting in touch with customer support. Therefore, the organization must improve

there. There has to be a designated area where consumers may go to get answers to their

questions or air their complaints about the business or the goods and services it offers. The

Company's inability to meet client demands results from high demand and inadequate output

(disturbance in the supply chain). Productivity must be raised by boosting overall industrial

output (Morrison, 2022). Morrison's business operations may be affected by the aforementioned

technological concerns since they may result in dissatisfied and disappointed customers.

Morrison's ability to retain and attract consumers is jeopardized, which might endanger the

Company's bottom line. To ensure customer satisfaction, the organization must have a dedicated

team to handle complaints and issues raised by clients at all hours of the day and night. The
 MORRISON 8

corporation has to increase its total production to satisfy the requirements of its massive

consumer base.

4. PURPOSE OF THE REPORT

The report aims to catalogue Morrison's struggles over time. The main issue is Morrison

struggling because of several issues, including technical difficulties and supply chain disruptions

that reduce productivity when demand rises for the Company's goods and services. The study

examines Morrison must boost output while keeping its supply chain running smoothly to meet

its customers' needs. This report will recommend that an effective customer service department,

available around the clock, is essential for reducing customer complaints and technical problems.

By carefully considering these factors, Morrisons PLc can better meet their customers'

requirements, strengthen the brand, and Increase Company's revenue, productivity, and sales.

5. IMPACT OF THE RESEARCH ON MORRISON STAKEHOLDERS

Morrison has some internal and external stakeholders that have a significant effect. Morrison's

workers, owners, and shareholders are considered internal stakeholders, while customers,

suppliers, and rivals are considered external stakeholders in the context of this report. The report

has extensive connections to Morrison's internal and external stakeholder groups because of their

crucial roles in the Company's operation. Customers, for instance, are often considered

Morrison's most important external stakeholders because, without their patronage, the Company

would have no way to break into new markets, expand existing ones, or increase productivity,

sales, or profits. Morrison's customers have significant sway over the firm since they generate the
 MORRISON 9

vast majority of the Company's income via their purchases and continued usage of its goods and

services (Morrison et al., 2022).

In contrast, the Company's suppliers ensure a steady flow of materials and products. They aid in

determining what materials and supplies the business needs to keep on hand for production to

keep up with the market's insatiable demand for its wares. Morrison faces stiff competition from

the likes of Tesco, Sainsbury, etc., who offer low prices and quickly adopt new technologies.

Morrison's employees are essential to the business's success because they help the Company

meet its objectives and the needs and wants of its current and prospective customers. Decisions

made by the Company's owners and shareholders are vital in giving the business a leg up in the

marketplace. Shareholders put money into a firm to make a killing or break into new markets,

both of which boost the Company's bottom line. This study will significantly affect Morrison's

internal and external stakeholders because of their critical roles in the Company.

1.1 Stakeholder's Matrix

Stakeholders, such as customers, are connected to many moving parts, including sales, customer

motivation, supplier support, etc. The production side's ease and satisfaction with the billing

structure will determine this. Services provided to customers form the foundation of the

production function. In contrast, Morrison's stakeholder groups show a wide variety of interests.

The values, needs, and expectations of each stakeholder group are different. Each stakeholder

group has a unique connection with corporations and needs special consideration. Morrison's

stakeholder priorities shift based on the nature of its relationships with its various customer,

supplier, and shareholder populations.

 MORRISON 10

Figure 2: Stakeholder's matrix

Source (Google.com)

Since they provide the bulk of Morrison's operating capital, they may influence strategic

decisions like whether or not to launch new discount and reward programs. Due to their focus on

the firm's bottom line and the potential gains from change initiatives, shareholders have a

disproportionate amount of sway but very little investment in the Company.

Because of the report's emphasis on resolving the issues facing the organization, it is likely to

have a significant effect on these internal and external stakeholders. Because of this, these parties

will benefit from this study. For instance, the firm will be able to meet the requirements of both

new and current clients. The consumer will have access to Morrison's high-quality items at

reasonable costs. The result will be delighted customers. It will also aid the Company's ability to

maintain an efficient supply of goods and products by allowing for better management of supply
 MORRISON 11

chain disruptions. The Company's raw materials and finished goods will be stored more

efficiently, and its ties with its suppliers will be maintained. Through these reports, the firm will

be able to recognize the obstacles it faces and overcome them with the aid of its personnel, who

will meet the needs and demands of its consumers and provide efficient support in the event of a

problem. (Silva, 2021). After resolving all of its primary issues, the firm can distinguish itself

from the competition and give supermarket chains like Tesco and Sainsbury a run for their

money. The Company's owner and shareholders will make critical choices to ensure that such

incidents don't happen again and that the business invests in initiatives that will generate high

profits and satisfy consumers' demands (Strugaa, 2021). Morrison must give his full attention to

managing and pleasing his staff. Morrison's failure to do so will have far-reaching consequences

for ongoing transformation programs and customer service. Therefore, staff members may

significantly impact the Company's customer service and transformation initiatives.

6. EVALUATION AND ANALYSIS WITH SECONDARY DATA

The focus of this research is to provide an insider's view of the challenges Morrison is now

facing, as seen through the eyes of outside experts. It has been noted that buyers have

technological challenges while making purchases online, which is thought to be the primary

cause of poor sales performance. A large number of people fall prey to problems with making

payments online. Quality goods and safety for consumers are also unavailable (Benghezal and

Izadi, 2022). When you purchase online, your personal information, including your credit card

number, name, and address, is at risk. In addition, customers have to wait a very long time to

access the website owing to the large number of people trying to do so at once. Since this is an

I.T. problem, customers have the same problem in stores. Some shoppers have mentioned that
 MORRISON 12

they must withdraw cash from ATMs at convenience stores to make purchases. Due to the

lengthy wait times, customers cannot get adequate assistance. Morrison's inability to meet client

demand is another major challenge the Company faces. Uncompetitive pricing, quality

difficulties, late delivery, and other problems can hinder businesses' abilities to satisfy client

needs (Corkin et al., 2021).

1.2 BCG Matrix of Morrison

Morrison will be able to better implement its business-level strategies for its business units with

the help of the BCG Matrix. The first step of the analysis will be determining which quadrant of

Morrison's BCG Matrix the Company's strategic business units occupy.

1.2.1 Stars
 Morrison's strategic business unit for financial services stands well on the BCG matrix.

The industry serves a promising future market. This SBU is crucial to Morrison's

economic success. Morrison should acquire other businesses in the supply chain to

achieve vertical integration. Since this Strategic Business Unit has profit-generating

potential, this will be a significant benefit.

 Morrison's top-selling product is also the star of its BCG matrix, the Strategic Business

Unit responsible for its "No. 1" brand. The demand from customers for this and related

items indicates that this sector has considerable potential. Morrison has to implement a

product development plan for this SBU. It creates new and exciting qualities for this

product via R&D. Morrisons PLc will benefit from this since it will raise sales and attract

new consumers.
 MORRISON 13

 Morrisons Plc has a 20% market share in this category, making the Number 2 brand

Strategic business unit a star in the BCG matrix. Furthermore, it is the best-selling

product of its kind. Overall category growth forecasts of 5% over the next five years

indicate that the market's growth rate should continue at a healthy clip (Giliker, 2021).

Morrisons PLc needs to expand into new markets with the help of its already-established

items. Increasing its distribution to reach new audiences is one option. Morrisons PLc's

sales are sure to rise as a result of this.

1.2.2 Cash Cow

• According to the BCG matrix, the supplier management service strategic business unit of

Morrisons PLc is a treasure trove. Morrisons PLc has reaped substantial financial benefits

from this strategy and has thrived for decades. Despite Morrisons PLc's dominance, the

sector is steadily decreasing as more companies bring their supplier management in-

house (Giliker, 2021). While halting new investments, Morrisons PLc should keep its

successful strategic business unit operating. The Third Brand Strategic Business Unit in

Morrisons PLc's BCG matrix is a treasure chest. The market share for this innovative

product is 25%. Morrisons PLc dominates this subsector of the supermarket industry. The

category has been continuously declining over the last several years. Morrisons PLc also

dominates the market in this space. Since then, it has invested much in research and

development to refresh the brand (Giliker, 2021). This will lead to the growth of the

category and the widespread recognition of this moneymaker. Simply put, this would be

good for Morrisons PLc's bottom line.

 According to the BCG revenue recognition matrix, Morrisons PLc's global food SBU is a

top performer. Even if consumer preference is changing away from foreign cuisines, this

segment still accounts for 30% of the market in its industry. These changing currents
 MORRISON 14

have significantly halted the market's formerly fast growth. Morrisons Plc has to put out

enough resources to keep this crucial business unit afloat. If the segment is no longer

profitable for Morrisons PLc, it should be divested.

1.2.3 Question Marks

 Morrisons PLc's BCG matrix has a question mark next to the local foods strategic

business unit. Recent market trends indicate that shoppers are shifting to regional produce

and products (Benghezal and Izadi, 2022). Because of this, the market is expanding

rapidly. Nonetheless, Morrisons PLc's market share in this area is relatively small. The

best course for Morrisons PLc would be allocating resources to R&D to create novel

capabilities. This method of product advancement will guarantee that this crucial business

unit becomes a cash cow and a source of future earnings for the firm.

 Morrisons PLc has a question mark on the BCG matrix at the No. 4 position, representing

its No. 4 brand strategic business unit. This critical division of the Company operates in a

fast-expanding market (Benghezal and Izadi, 2022). However, these losses have

accumulated over the previous several years in this crucial economic segment. The many

efforts at novelty by R&D departments have likewise been fruitless. Morrisons PLc

should divest to protect themselves from any future losses.

 Morrisons PLc has a grey area in the BCG matrix at the strategic business unit level for

their confectionery department. The candy industry is enticing since it has been

expanding. Morrisons Plc, on the other hand, has a negligible presence in this promising

sector. Morrisons PLc's poor distribution and limited customer base in this market

contribute to weak sales (Benghezal and Izadi, 2022). Market penetration is the suggested

approach for Morrisons PLc, where the Company works to get its products into additional
 MORRISON 15

retail locations. This will lead to higher sales for Morrisons PLc and turn their strategic

business unit into a moneymaker.

1.2.4 Dogs
 In Morrisons PLc's BCG matrix, the plastic bags SBU ranks as a dog. Five years have

passed since this critical business unit made a profit. It also competes in a sector where

sales are falling due to rising public awareness of environmental issues. The best course

for Morrisons PLc would be to sell off this important division and cut their losses as

much as possible.

 Morrisons PLc's BCG matrix shows that its No. 5 brand strategic business unit is a dud.

This business serves a diminishing subset of the market and has seen annual revenue

decline over the previous five years. The strategic division likewise loses money for the

organization (Glover et al., 2022). Nevertheless, the current state of the environment is

predicted to expand the industry in the future. Morrisons PLc should put enough money

into the Company to become profitable and sustainable. If the market ever recovers,

Morrisons PLc will be set up for success.

 Based on Morrisons PLc's BCG matrix, the synthetic fibre product SBU is a dog.

Morrisons PLc has been losing money for the previous three years due to the falling

demand for its goods (Glover et al., 2022). Its market share is similarly under 5%.

Morrisons PLc should consider selling its profitable division to prevent more financial

losses.

 Morrisons PLc's Strategic Business Unit for Artificially Flavored Products is a dog in the

BCG matrix. These items debuted lately on the assumption that the market for them

would expand. However, as consumers become more Health concerned, they avoid foods

and drinks containing artificial flavours (Glover et al., 2022). Morrisons PLc has a
 MORRISON 16

negligible proportion of the dwindling market. The best course for Morrisons PLc would

be to recall this item.

1.3 Secondary Data

Secondary data is compiled from sources and designed to be easily accessible for studies. Data

that has been obtained in the past is known as secondary data. One researcher can gather data for

a survey and then make that data accessible to another. It is possible to acquire secondary data

for any purpose. Data that is considered secondary for one study may be deemed main for

another. It's when first- and secondary-hand data are combined, creating a "primary data

scenario" (Yeung and Bae, 2021). Journals, newspapers, books, personal resources, and

government documents are all excellent places to start when looking for secondary sources of

information. Compared to primary data, we found that secondary data is widely available. Little

time or effort is needed to gather secondary data, yet there is still a requirement for human

resources (Surucu-Balci and Tuna, 2022).

The consultant utilizes an inductive method to investigate Morrison's problems. The inductive

approach is another name for inductive reasoning. The inductive method primarily focuses on the

research process and is based on theories and observation (Fun et al., 2021). The inductive

method often incorporates both developmental and observational search patterns. It is allowed

the researcher to change the focus of the investigation if necessary, and there are no hypotheses

that would apply at the beginning of an inductive study. The inductive method does not

emphasize ignoring theories in favour of more concrete assumptions and ideas. The primary goal

of the inductive approach is to get insight from the data set by identifying and categorizing

relevant correlations and patterns. Although researchers using an inductive method still use

preexisting theory to inform the questions they ask—Morrison's manufacturing methods and
 MORRISON 17

product quality match (Giles, 2022). In particular, RFID inlays are handled by dedicated

machinery on both lines. Both manufacturing lines must be exact since even the most minor

deviations from the standards might render the tag useless. As a result of the Company's focus on

quality, roughly 3% of all orders are returned. This indicates high levels of customer satisfaction

(Qixia, 2022).

The inductive method relies on experience to generate theories, so it calls for a wide range of

patterns, regularities, and similarities. Morrison's inductive method requires businesses to start

with a researcher's trending topic to develop empirical generalizations; this method also aids in

tracking his progress and establishing foundational relationships. That no hypotheses can be

found in the early stages of research and that researchers are unsure of the nature and type of

work until the findings and study are completed are essential for any business.

The consultant utilizes an inductive method to investigate Morrison's problems. The inductive

method is another name for inductive reasoning. The inductive approach is geared toward the

research process and relies heavily on hypotheses and first observations. As a rule, the inductive

method draws upon developmental and observational search patterns (Monte, 2021). It is

allowed the researcher to change the focus of the investigation if necessary, and there are no

hypotheses that would apply at the beginning of an inductive study. The inductive method does

not emphasize ignoring theories in favour of more concrete assumptions and ideas. The primary

goal of the inductive approach is to get insight from the data set by identifying and categorizing

relevant correlations and patterns. Although researchers using an inductive method still use

preexisting theory to inform the questions, they ask. The inductive method relies on experience

to produce hypotheses. Hence it calls for a wide range of patterns, regularities, and similarities

(Vander Weyer, 2021). Morrison's use of the inductive method necessitates that businesses start
 MORRISON 18

with a researcher's trending topic to develop empirical generalizations; this strategy not only aids

in tracking his progress but also establishes a foundation for understanding the preliminary

relationships he uncovers (Chofreh et al., 2021). Companies must accept the fact that, until the

results of a study have been compiled, they will not know the kind or scope of the work that has

to be done and that researchers will have no basis upon which to base their theories.

7. RECOMMENDATIONS AND CONCLUSION

1.4 Recommendations
It is essential to assume many suggestions so that Morrison would strengthen its operations

management based on the analysis offered in the previous portions of this research. The first

recommendation addresses the difficulties in manufacturing and stockpiling caused by the lack

of available space. Morrison should consider making an infrastructure modification and

increasing its floor area because of the problems caused by the Company's current setup.

Expedition One possibility is buying a second plant and using it to fine-tune output

(Ferreira, 2022). A second option is to lease a new facility, expecting the

business to utilize it for identical functions and pay the associated rent.

However, this strategy may be counterproductive in times of economic

stress or crisis. If a business has its own space, it may focus less on rent

payments and on fixing the underlying issue. It has been suggested that a

second shift be implemented to encourage workers to be more focused and

accountable in their work.

Development The development of appropriate policies is necessary to avoid supply

 MORRISON 19

Of Policies disruptions. The corporation may save money and reduce consumer returns

if it adopts more detailed rules (Luntz et al., 2021). Breen may advocate

lowering the allotted time and adding extra time for employees. Having

additional time to deal with problems and still deliver on-time items is a

good insurance policy in case of a delay. The policy should specify that

Morrison is not responsible for delays resulting from events beyond the

Company's control.

Online If the business wants to keep up with the demands of its clientele, it has to

Transaction promote the online transaction services that the vast majority already have

Services access to. The corporation will be able to save time and energy throughout

the tedious procedure of making a large payment. In a pandemic, customers

can shop online with peace of mind thanks to the convenience of online

transactions.

Morrison has to set up a dedicated division or cell to handle customer

service inquiries to better respond to and resolve any issues regarding the

Company's goods and services whenever they appear. To counter the

criticism that Morrison's customer service is insufficient, allowing

consumers' concerns to go unsolved (Brown, 2022).

Demand of The Company's planning process, which includes production planning, sales

Planning planning, operation planning, etc., must strike a healthy balance between

these and other areas. The difficulty of meeting both high demand and a

lack of supply may be handled with the help of careful preparation by the
 MORRISON 20

firm. They must maintain a good rapport with the firm's vendors so they can

always rely on them to provide the necessary supplies of raw materials and

other goods when the time comes.

Business Morrison needs to improve its business infrastructure by using cutting-edge

Infrastructure technology and cutting-edge software to speed up the execution of several

business processes. The employee will be able to meet the consumer's needs

more rapidly. Not only will this aid in the speedy delivery of online

purchases, but it will also aid in resolving any software-related technical

issues (Yoong and Siong, 2021).

Well-trained The firm needs to hire or recruit well-trained and highly qualified workers

Staff who can manage and handle the technological challenges encountered by

Morrison's prospective and current consumers when shopping online

through the Company's official website, as described previously in the

report. These new hires are responsible for resolving technical issues from

user logins, website processing, and selecting various items. Staff members

in this department should respond appropriately to consumers when they

report problems with their online purchases. It is their job to either resolve

the issue or provide a workable workaround for the customers' predicament.

As a result, you'll be more able to aid and support your clientele (Fun Wei

Xuan, 2021).

Improvements Improvements in production efficiency may be made by making necessary

 MORRISON 21

in Production changes to the Company's structure. The first step in implementing this

reform is for the organization to have a transparent scheduling system for

management and staff. Develop a flexible timetable and plan tasks for one

month instead of day-to-day planning and distribution (Samuel, 2022).

For instance, a lower degree of uncertainty in planning non-customizable

items might lead to faster execution of tasks. Managers may do this by

conducting in-house research and identifying the optimal timetable. Breen

and the upper management should also think about the possibility of

implementing a second shift. Planning is needed to figure out what

responsibilities each change will have.

Ultimately, it's important to remember a few things about communication difficulties. Although

this does not explicitly address operations management, it is important to have well-defined roles

and responsibilities for managers, supervisors, and staff. Well-designed tasks are more likely to

be completed on time and precisely (Orakzai, 2022). The organization should provide training

for supervisors since some delays are caused by their inability to identify and explain

assignments correctly. In particular, training should include the fundamentals of production, the

phases of production, the identification of possible obstacles, the description of possible

solutions, and the development of practical communication skills.

 MORRISON 22

1.5 Conclusion
In light of the investigation above, it is clear that Morrison has had several problems due to high

demand and poor supply and productivity, technological troubles when clients buy online, and a

lack of accessibility to the Company's customer care services. These problems originated from

insufficient attention to detail regarding preparation, upkeep, management discipline, and

oversight of corporate operations. Despite its success in producing intelligent tags, the Morrison

Company may need to modify its business model to maintain its position as a market leader.

Production increase and delay elimination were cited as key reasons to consider a new facility, a

delay policy, or production planning and scheduling. Even though the business is running at total

capacity, it has to expand to keep up with rising client demands. The preceding studies aided in

identifying the nature of the issue and its root cause. It also offered suggestions on how the firm

may meet the high demand and diverse demands of its current and future clients, increasing

customer satisfaction and financial gain. The corporation must establish plans to help it run its

many operational units, including sales, production, finance, etc. A dedicated customer service

department, available around the clock, is another essential feature of every successful business.

To better manage the Company's customers and business processes.

8. REFERENCES

Benghezal, D. and Izadi, J., 2022. Exploring the impact of CSR strategy in food retail sector firms.

Broomfield, C., Nye, C. and Wells, R., 2022. Media framing of migrant labour in U.K. fruit and

vegetable production: An analysis of reporting in U.K. farming and mainstream print

press. Journal of Rural Studies, 95, pp.423-437.'"

 MORRISON 23

Brown, J., 2022. The vicarious liability of sports governing bodies and competition

organizers. Legal Studies, pp.1-19.

Chofreh, A.G., Goni, F.A., Klemeš, J.J., Moosavi, S.M.S., Davoudi, M. and Zeinalnezhad, M.,

2021. Covid-19 shock: Development of strategic management framework for global

energy. Renewable and Sustainable Energy Reviews, 139, p.110643.

Corkin, M.T., Henderson, A.M., Peterson, E.R., Kennedy-Costantini, S., Sharplin, H.S. and

Morrison, S., 2021. Associations between technoference, quality of parent-infant

interactions, and infants' vocabulary development. Infant Behavior and Development, 64,

p.101611.

Ferreira, J.P.B., 2022. Private equity challenge-sprouts farmers' market's leveraged

buyout (Doctoral dissertation).

Fun Wei Xuan, J., 2021. The Ebb and Flow of Vicarious Liability in Tort Law. Sing. J. Legal

Stud., p.206.

Fun, J.W.X. and The, D.C.Y., 2021. The EBB and flow of vicarious liability in tort law: Barclays

Bank plc v Various Claimants; WM Morrison Supermarkets plc v Various

Claimants. Singapore Journal of Legal Studies, (Mar 2021), pp.206-219.

Giliker, P., 2021. Can the Supreme Court Halt the Ongoing Expansion of Vicarious Liability?

Barclays and Morrison in the U.K. Supreme Court. Tottel's Journal of Professional

Negligence, 37(2).
 MORRISON 24

Giles, D.B., 2022. The Pandemic Supermarket. In Beyond Global Food Supply Chains (pp. 109-

121). Palgrave Macmillan, Singapore.

Glover, A., Hayes, H.E., Ni, H. and Raikos, V., 2022. A comparison of the nutritional content

and price between dairy and non-dairy kinds of milk and cheeses in U.K. supermarkets:

A cross-sectional analysis. Nutrition and Health, p.02601060221105744.

Kunst, A. (2022) Morrisons PLc brand profile UK 2022, Statista. Available at:

https://www.statista.com/forecasts/1335744/Morrisons PLc-grocery-stores-brand-profile-

in-the-UK (Accessed: November 10, 2022).

Leal Filho, W., Voronova, V., Kloga, M., Paço, A., Minhas, A., Salvia, A.L., Ferreira, C.D. and

Sivapalan, S., 2021. COVID-19 and waste production in households: A trend

analysis. Science of the Total Environment, 777, p.145997.

Luntz, H., Hambly, D., Burns, K., Dietrich, J., Foster, N., Grant, G. and Harder, S., 2021. Luntz

& Hambly's Torts: cases, legislation and commentary. LexisNexis Butterworths.

Monte, A., 2021. A study of value chain reconfiguration processes under Covid-19 pressures: the case of

Tesco PLC in the United Kingdom.

Morrison, A.M., 2022. Hospitality and travel marketing. Taylor & Francis.

Morrison, C.A., Woodbury, E., Johnston, L. and Longhurst, R., 2022. Everyday activisms: Parental

places and emotions of disability activism in Wellington, Aotearoa, New Zealand. Area, 54(1),

pp.126-134.
 MORRISON 25

Neven, A.C., Lake, A.J., Williams, A., O'Reilly, S.L., Hendrieckx, C., Morrison, M., Dunbar, J.A.,

Speight, J., Teede, H., Boyle, J.A. and ME‐MaGDA Study Group, 2022. Barriers to and enablers

of postpartum health behaviours among women from diverse cultural backgrounds with prior

gestational diabetes: a systematic review and qualitative synthesis applying the Theoretical

Domains Framework. Diabetic Medicine, 39(11), p.e14945.

Qixia, L.U., 2022. Loss of Self-identity—A Comparative Analysis of Everything I Never Told You and

The Bluest Eyes. Psychology, 12(9), pp.735-743.

Orakzai, S., 2022. INVESTIGATING THE CHALLENGES AND PROSPECTS OF H-MARTS IN

KOREA THROUGH SWOT ANALYSIS.

Pathak, A., 2022. Is the Employer Liable for the Employee's Wrongdoing? The Morrison Case. In SAGE

Business Cases. SAGE Publications: SAGE Business Cases Originals.

Published by Emma Bedford and 19, O. (2022) Morrisons PLc sales growth in Great Britain 2022,

Statista. Available at: https://www.statista.com/statistics/386745/Morrisons PLc-sales-

percentage-change-great-Britain-UK/ (Accessed: November 10, 2022).

Samuel, G., 2022. Can Doctrinal Legal Scholarship Be Defended? The Journal of the Society for

Advanced Legal Studies, p.43.

Silva, S., 2021. Corporate contributions to the Sustainable Development Goals: An empirical analysis

informed by legitimacy theory. Journal of Cleaner Production, 292, p.125962.

Strugała, R., 2021. The sharing economy is the contemporary challenge to the law of torts. In Digital

Technologies and the Law of Obligations (pp. 45-53). Routledge.

 MORRISON 26

Surucu-Balci, E. and Tuna, O., 2022. The role of collaboration in tackling food loss and waste: Salient

stakeholder perspective. Journal of Cleaner Production, 367, p.133126.

Vander Weyer, M., 2021. Why private equity sharks are shopping at Morrisons

plc. Spectator, 346(10061), pp.30-31.

Wright, D.K., Yoon, H., Morrison, A.M. and Šegota, T., 2022. Drinking in style? Literature review of

luxury wine consumption. British Food Journal, (ahead-of-print).

Xiang, C., Zhang, J., Li, F., Fei, H. and Ji, D., 2022. A semantic and syntactic enhanced neural model

for economic sentiment analysis. Information Processing & Management, 59(4), p.102943.

Yeung, J. and Bae, K.S., 2021. A rotten apple spoils the barrel: motive and the close connection test for

vicarious liability after Various Claimants v Wm Morrison Supermarkets plc. Oxford University

Commonwealth Law Journal, 21(1), pp.169-180.

Yoong, A. and Siong, S.Y., 2021. Back to basics?: Recent developments in vicarious liability in the

U.K. Supreme Court. TORT LAW REVIEW, 28(1), pp.18-35.