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    11 Rubric To Assess An Advert

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    BLo-o
    This document provides a rubric to assess advertisements with criteria in four areas: content and design of the advert; comprehension; creativity; and design and layout. Each area is assessed as excellent, good, fair, or needs improvement based on descriptive metrics. For example, for content and design an 'excellent' advert would have relevant, clear information and an attractive, original design with all elements included, whereas a 'needs improvement' advert would have confusing information and an inadequate design.

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    11 Rubric To Assess An Advert

    Uploaded by

    BLo-o
    29 views1 page
    This document provides a rubric to assess advertisements with criteria in four areas: content and design of the advert; comprehension; creativity; and design and layout. Each area is assessed as excellent, good, fair, or needs improvement based on descriptive metrics. For example, for content and design an 'excellent' advert would have relevant, clear information and an attractive, original design with all elements included, whereas a 'needs improvement' advert would have confusing information and an inadequate design.

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    11 Rubric to assess an advert

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    This document provides a rubric to assess advertisements with criteria in four areas: content and design of the advert; comprehension; creativity; and design and layout. Each area is assessed as excellent, good, fair, or needs improvement based on descriptive metrics. For example, for content and design an 'excellent' advert would have relevant, clear information and an attractive, original design with all elements included, whereas a 'needs improvement' advert would have confusing information and an inadequate design.

    Copyright:

    © All Rights Reserved
    Download as ODT, PDF, TXT or read online from Scribd
    Download as odt, pdf, or txt
    29 views1 page

    11 Rubric To Assess An Advert

    Uploaded by

    BLo-o
    This document provides a rubric to assess advertisements with criteria in four areas: content and design of the advert; comprehension; creativity; and design and layout. Each area is assessed as excellent, good, fair, or needs improvement based on descriptive metrics. For example, for content and design an 'excellent' advert would have relevant, clear information and an attractive, original design with all elements included, whereas a 'needs improvement' advert would have confusing information and an inadequate design.

    Copyright:

    © All Rights Reserved
    Download as ODT, PDF, TXT or read online from Scribd
    Download as odt, pdf, or txt
    of 1

    OER Project based learning for

    English in Secondary School

    Rubric to assess an advert

    CONTENT EXCELLENT GOOD FAIR NEEDS TO


    AND DESIGN 4 POINTS 3 POINTS 2 POINTS IMPROVE
    OF THE 1 POINT
    ADVERT
    Information The information The information The information The information
    included included about included about included about included about
    about the the product is the product is, the product is the product is
    product relevant and generally not always not relevant and
    clear. speaking, relevant and confusing.
    relevant and sometimes not
    clear. clear.
    Comprehensi The team Generally There are some The
    on shows a good speaking, the sections that comprehension
    comprehension team shows a the team has of the final
    of the product good not had a good product has not
    they have comprehension comprehension been very good.
    worked on. of the product of the product
    they have they have
    worked on. worked on.
    Creativity The team has The team has The team has The team has
    introduced their introduced introduced their not introduced
    own relevant some relevant own elements any relevant
    and original and original but they have and original
    elements. elements. not always element.
    been relevant.
    Design and The design of Generally The design of The design of
    layout the advert is speaking, the the advert is the advert is not
    attractive and design of the adequate. adequate. Only
    original. All the advert is Some the a few of the
    elements attractive and elements elements
    included in the original. Most of included in the included in the
    missions are the elements missions are missions are
    included. included in the included. included.
    missions are
    included.
    Use of digital Ideal use of Adequate use Limited use of Limited and
    tools digital tools. of digital tools. digital tools. irrelevant use of
    digital tools.

    'Rubric to assess an advert by CeDeC is licensed under a Creative Commons Attribution-ShareAlike 4.0
    International License.

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