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    Uniqlo (G5) - 1

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    MUHAMMAD SYAZWAN MAZLAN
    This document provides information about Uniqlo, an Asian apparel retailer. It lists the names of group members for a project on Uniqlo. It then provides details on Uniqlo's products, history, logo, marketing mix of product, price, place, and promotion strategies. Uniqlo aims to provide quality everyday clothing at reasonable prices and operates over 1,000 stores worldwide including 48 locations in Malaysia.

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    © All Rights Reserved
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    Uniqlo (G5) - 1

    Uploaded by

    MUHAMMAD SYAZWAN MAZLAN
    43 views18 pages
    This document provides information about Uniqlo, an Asian apparel retailer. It lists the names of group members for a project on Uniqlo. It then provides details on Uniqlo's products, history, logo, marketing mix of product, price, place, and promotion strategies. Uniqlo aims to provide quality everyday clothing at reasonable prices and operates over 1,000 stores worldwide including 48 locations in Malaysia.

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    UNIQLO (G5)-1

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    This document provides information about Uniqlo, an Asian apparel retailer. It lists the names of group members for a project on Uniqlo. It then provides details on Uniqlo's products, history, logo, marketing mix of product, price, place, and promotion strategies. Uniqlo aims to provide quality everyday clothing at reasonable prices and operates over 1,000 stores worldwide including 48 locations in Malaysia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views18 pages

    Uniqlo (G5) - 1

    Uploaded by

    MUHAMMAD SYAZWAN MAZLAN
    This document provides information about Uniqlo, an Asian apparel retailer. It lists the names of group members for a project on Uniqlo. It then provides details on Uniqlo's products, history, logo, marketing mix of product, price, place, and promotion strategies. Uniqlo aims to provide quality everyday clothing at reasonable prices and operates over 1,000 stores worldwide including 48 locations in Malaysia.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    UNIQLO (G5)

    1. Muhammad Syazwan Bin Mazlan (D21113410)


    2. Muhammad Zulhisyam Bin Mohd Zazali
    (D21113425)
    3. Muhammad Azzam Bin Abdul Kudus (D21113425)
    4. Intan Elyna Natasya Binti Mazlan (D21113441)
    5. Nur Husna Hanani Binti Shafie (D21113484)
    6. Nur Syasyabila Rasyiqah Binti Rashidi
    (D2113818)
    Introduction
    The guiding principle of the Uniqlo with Heat Teach .
    Uniqlo's slogan is "Made for all"
    Becoming Asia's biggest apparel retailer.
    The brand manages every aspect of the supply chain, include:
    - Design
    -Manufacturing
    -Distribution
    -Sales
    Product purpose

    To provide the greatest everyday clothing.


    To develop new clothing
    To offer the best quality and reasonable cost.
    Product background
    Ogiri Shji launched the "Unique Clothes Warehouse" .
    Register the brand under the contraction "Uniclo".
    1988, The person in charge of registering the name
    interpreted the 'c' to 'q' - "Uniqlo"
    Has more than 1000 stores worldwide.
    In Malaysia, Uniqlo currently has 48 locations including an
    online stores
    Fahrenheit 88 in Bukit Bintang , Kuala Lumpur, became the
    first location of Uniqlo in Malaysia.
    Product logo & Symbol
    Marketing mix
    Product
    Their product is designed to be functional, comfortable, stylish and they are
    known for using materials and technologies.
    Offer wide range of product and serves all genders and ages groups.
    Price
    Uniqlo keep
    it competitiveness in pricing and one time make weight
    earning. this pricing point is the majority outcome to measure the
    eveluation of competitors.
    They distinguish themselves from competition with distinctive,
    straightforward design and vibrant colour while maintaining competitive
    prices.
    Marketing mix
    Place
    Uniqlo has operates almost 1920 stores around the world.
    Uniqlo sells their product throught their stores which have
    approximately 54 branches nationwide.
    Usually we can see their stores open in the shopping
    market.
    There are still some of thr stores opened using their own
    building.
    Sells their product online via their apps or via their
    website.
    User can find information they want know
    User can buy good easily without having to waste energy
    to turn around the stores
    User will usually get more discount offered.
    Marketing mix
    Promotion
    Has kind of Ai system and team that help analyses style
    purchasing customer.
    Usually offers their regular customers, weekly promotion .
    Uniqlo advertised their brand using celebirities.
    Relied on traditional advertising like flyers and TV commercial.
    Has been advertised their brand and product through ads on
    Youtube.
    Has given the buyers vouchers when the buyers' become
    membership or when store anniversary.
    Also offered birthday coupon .
    Offered welcome coupon and shop back gift voucher.
    Conclusions
    Uniqlo is aware that its product is one of the most effective models for
    promoting its brand.
    Realises the power of digital marketing.
    Has a clear brand story and ensures that their content communicates
    exactly what their brand values and purpose.
    There are numerous digital displays in the store that outline the useful
    advantages of its textiles and clothing.
    4P the foundation of Uniqlo is the Japanese aesthetic of minimalism and
    simplicity.
    THANK YOU!

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