UNIT 1::: Introduction To Entrepreneurship

 UNIT 1::: Introduction to Entrepreneurship
Introduction
The economists of the eighteenth-century introduced entrepreneurship as a topic for

discussion and analysis, and it continued to attract the interest of economists in the
nineteenth-century. In the twentieth-century, the word entrepreneurship became
synonymous with free enterprise. It was generally recognised that entrepreneurs act
as agents of change, provide creative, innovative ideas for business enterprises,
and help businesses grow and become profitable. Entrepreneurship is the symbol of
business tenacity and achievement.
Entrepreneurship is important to individuals, society and the country, and is

recognised throughout the world as a catalyst for economic growth. This topic
discusses the evolution and concepts of entrepreneurship, the importance of
entrepreneurship, the myths of entrepreneurship, and entrepreneurship
development in Zimbabwe.
Objectives
Resources and Activities
 UNIT 2::: Indentifying Entreprenuership Characteristics

Introduction
This unit describes the most common characteristics associated with successful
entrepreneurs, entrepreneur self-assessment and the differences between the entrepreneur,
the small businessman and the managers.
Objectives
 UNIT 3::: Developing Entrepreneurial Creativity & Innavation

Introduction
Today's competitive business environment requires an entrepreneur to think of ways to
produce new products, services or processes for new purposes to the customers. This, in
turn, could enable the organisation to survive and attract the attention of customers to the
organisation's new inventions as well as generate revenues.
Hence, creativity and innovation are vital elements for all levels of businesses in order for
them to grow and expand. Besides, it is also essential both for survival and for building
competitive advantage (Kirby, 2003).
Objectives
 UNIT 4 ::: Ventures Environment Assessment

Introduction
Business venture environments are usually discussed in relation to marketing and
economics management, to name a few. In this unit, we will discuss the importance of
environment in providing opportunity and threat to new ventures creation. There are many
ways to assess an environment of new business ventures.
Objectives
 UNIT 5::: Business Plan

Introduction
Business environments today are dynamic, complex and subject to continual change. In
order to gain and retain sustainable competitive advantage, achieve stated objectives and a
range of efficiencies, an entrepreneur must have a good business plan. Business planning is
one of the management tools used to achieve business objectives.

Therefore, a company should prepare a convincing business plan to attract investors.
Investors are more prepared to invest in a business when they believe that the business
planning is realistic and profitable based on their forecast of the business viability. When a
business plan is prepared based on correct information, investors will have confidence in the
market, product or service of the company. The accuracy of a business plan will reflect the
management's ability, experience and history in running the business.

Objectives
 UNIT 6 ::: Starting a new Entreprenuerial Venture

Introduction
An entrepreneur has several ways to start a new venture. Those most frequently practiced
by entrepreneurs are classified into three forms as shown in Figure
Objectives
 UNIT 7::: Entrepreneurial Networking

Introduction
Networking is a business tool that plays a very significant role for the entrepreneur's
success. If entrepreneurs have very good networking with both external and internal
customers, it will be easier for them to take advantage of business opportunities and settle
some of the problems related to their business.
Good networking relationships will enable them to gain support and cooperation from
networking circles. Therefore, every entrepreneur should develop networking skills, as it will
act as a catalyst to achieve business goals and objectives.
Objectives
 UNIT 8::: Evaluation of Entrepreneurial Opportunities

Introduction
The cases of new-venture start-ups have been increasing during the past few years. There
are several reasons for entrepreneurs starting up new ventures. As ideas develop into new-
venture start-ups, the real challenge is then for those firms to survive and grow.
What will make you become a successful entrepreneur? Have you ever thought of the
necessary aspects that you should be familiar with? In order to face the real challenge in the
world of entrepreneurship, you need to have a very deep knowledge and understanding on
the common pitfalls in selecting new venture. This unit will also bring you forward in
identifying critical factors for new venture development and underlying factors of venture
success. We will also be discussing on the effective evaluation process for new ventures.

Objectives
 UNIT 9::: Strategic Planning for Emerging Ventures

Introduction
Although many ways of strategically planning a venture exist, all have one common element:
each is an extension of the entrepreneur's vision each takes the owner's concept of the
business and puts it into action.
This topic deals primarily with strategic planning for emerging ventures. Some of the
important areas this unit discusses are the nature of planning in emerging firms, strategic
planning, problems that entrepreneurs have when trying to plan, the benefits of strategic
planning and ways to implement a strategic plan.
Objectives
 UNIT 10: TQM: Improvement Challenge for Entrepreneurs

Introduction
Total quality management (TQM) is a management system that is people oriented.It aims at
the improvement in customer service at lower costs. At first glance, this may appear to be
an impossible goal. In fact, entrepreneurially driven firms are able to accomplish this by
using three ways.
One way is to find out what customers really want and to design goods and services to meet
these needs. A second way is to learn how to provide this output as efficiently as possible by
eliminating both time and cost. Lastly, is to continue to enhance the process by looking for
improvements.
Objectives

UNIT 1::: Introduction To Entrepreneurship

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 UNIT 1::: Introduction to Entrepreneurship

The economists of the eighteenth-century introduced entrepreneurship as a topic for

Entrepreneurship is important to individuals, society and the country, and is

Resources and Activities

 UNIT 2::: Indentifying Entreprenuership Characteristics

Resources and Activities

 UNIT 3::: Developing Entrepreneurial Creativity & Innavation

Resources and Activities

 UNIT 4 ::: Ventures Environment Assessment

Resources and Activities

 UNIT 5::: Business Plan

Resources and Activities

 UNIT 6 ::: Starting a new Entreprenuerial Venture

Resources and Activities

 UNIT 7::: Entrepreneurial Networking

Resources and Activities

 UNIT 8::: Evaluation of Entrepreneurial Opportunities

 UNIT 9::: Strategic Planning for Emerging Ventures

Resources and Activities

 UNIT 10: TQM: Improvement Challenge for Entrepreneurs

Resources and Activities

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