Seeding micro enterprises

Shaping macro dreams

04
The biggest asset of the poor
is his / her integrity (imaan).

Combining their integrity with

capital (˜Ǖġȡ), would become
the key to their success —

”Ǘȱ‡Ȣ •›ȡ€ȧ€ȲǕ ‡Ȣ 08 3tih-f. 2015

~ :tfcA". ' ~
Shri. Narendra Modi
(While inaugurating MUDRA and PMMY)
Foreword
setting up new units or upscale
their existing enterprises. It is a
matter of great satisfaction that
the banks, MFIs and NBFCs have
together contributed to make
it possible for PMMY to achieve
the targets set by the Govt. of
India. We appreciate the active
contribution of the banks, MFIs
and NBFCs to implement the
scheme successfully ensuring
that the benefits of the scheme
reach the targeted micro
enterprise sector.

Micro enterprises are the most to help them in their growth and I am happy to present a collection
important sector of the Indian consequent employment creation of success stories of some of the
economy providing jobs to millions for the millions of youth. The MUDRA beneficiaries who have
of people and taking care of launch of PMMY is considered to been able to change their lives with
income generation. It is estimated be a big leap towards the avowed the help of PMMY. I am sure the
that there are more than 60 million objective of financial inclusion of stories presented here will inspire
micro units which support over the unfunded. a lot of budding entrepreneurs
100 million people for their jobs to see that their dream will not
and livelihoods. Recognising the In a short span of three years remain unfulfilled due to lack of
importance of the sector and the since the launch of PMMY, the finance for them.
unserved need of this sector, Govt. scheme has been able to provide
of India launched Pradhan Mantri access to affordable credit to more
Mohammad Mustafa
Mudra Yojana (PMMY) to provide than 10 crore entrepreneurs from
funding support to these units formal credit delivery channels for Chairman

01
Funding the unfunded
The NSSO Survey (2013) has micro entrepreneurs engaged MUDRA, as part of its monitoring
observed that there are 5.77 in income generating activities the programme, has developed
crore small / micro units in the with loan requirement up to ` 10 a dedicated portal to monitor
country, which employs around lakh. MUDRA provides refinance the progress of PMMY on a
12 crore people, mostly individual support to banks and other weekly basis.
proprietorship / ‘Own Account lending institutions lending under
Enterprises’. Over 60% of units PMMY, as per their needs. MUDRA To facilitate hassle-free and
are owned by persons belonging credit guarantee support is also flexible working capital to the
to Scheduled Caste, Scheduled available to all eligible institutions borrowers, MUDRA has also
Tribe or Other Backward Classes. under the Yojana. introduced the MUDRA card, a
Majority of these units are outside debit card on RuPay platform.
the formal banking system and are The lending under Mudra Yojana About 8.30 lakh cards for an
forced to borrow from informal would focus on unfunded amount of ` 4,300 crore have
sources or use their limited own segments of the micro enterprises been issued so far.
funds. With a view to bridge the engaged in manufacturing,
gap in financing of this sector, processing, trading, service sector The programme has been a great
the Hon’ble Prime Minister activities and activities allied to success and has surpassed the
launched the Pradhan Mantri agriculture by granting the loans in annual targets set in each year.
Mudra Yojana (PMMY) with Micro three categories which contribute The programme has helped more
Units Development & Refinance significantly to the nation’s GDP: than 11 crore loan accounts to
Agency Limited (MUDRA) as a avail of credit to the extent of
• Loans up to ` 50,000 (Shishu)
support institution. ` 5.60 lakh crore from various
• Loans above ` 50,001 and up to formal credit institutions. The
Pradhan Mantri Mudra Yojana ` 5 lakh (Kishor) PMMY has thus helped many
(PMMY), a scheme to finance • Loans above ` 5,00,001 and up to aspiring entrepreneurs to
income generating small business ` 10 lakh (Tarun) realise their dreams of finding
enterprises was launched on employment and income
08th April, 2015, along with the The programme is being generation, which had hitherto
launch of MUDRA, wherein all implemented across the country remained unrealised due to lack
banks are required to finance by Banks, MFIs & NBFCs. of funding support.

02
 Name of Beneficiary:
Smt. Shila Nath

Smt. Shila Nath’s journey of running her saree business began right from
her home. Yet she always dreamed of having her own saree shop in town. Location:
Bongaigaon, Assam
One day, fortuitously, while attending a Bandhan Bank group meeting,
Lending Entity:
she heard about the PMMY scheme. Without further delay, she visited the
Bandhan Bank, Bongaigaon
Bongaigaon Bandhan Bank branch to enquire about her prospects.
branch, Bongaigaon district,
Assam
The team helped her to understand the product and assisted her in the
application process as well. She soon received a loan for ` 1.2 lakh.
Business Activity:
Wholesaler of sarees
With her zeal and business acumen, she tasted success early and
expanded her business by setting up her own saree store – Saree Wall.
Loan Category:
The shop houses a variety of sarees viz. like Muga silk, Mekla chadar and
Kishore
the like.
Amount Disbursed:
Starting from scratch, Shila is now a successful business woman owning ` 1.2 lakh
her own saree shop and lends a supporting hand to her family. She has
enough business to enable her to employ 4 people in the shop.

03
 Name of Beneficiary:
Smt. Pushpa Babaji Bansode

Smt. Pushpa Babaji Bansode, aged 40 years, hailed from a humble lower
Location: middle class SC family. With a dream to establish herself as first generation
Kharghar, Navi Mumbai entrepreneur, she sought to venture into the manufacture sector. She had
observed that the demand for manufactured products was immense and
Lending Entity:
with the support of a bank loan, she would be able to cater this demand.
Bank of India, Kharghar,
Navi Mumbai
Seeking funding, she visited the Bank of India branch near her home
where the staff briefed her about the PMMY scheme.
Business Activity:
Manufacturing of silver coated
Today she has a flourishing business of manufacturing silver quoted
paper bowls and plates used
paper plates and bowls, which are used in temples for distributing Prasad.
for distribution of prasad in
She has received a five-year contract from Om Sai Enterprises and Gruha
temples
Udyog, New Panvel for supplying her products to them.
Loan Category:
Smt. Pushpa is now a confident entrepreneur and manages her business
Kishor
efficiently, with the help of two people she has employed. With the
Amount Disbursed: revenue she generates from her business, she supplements her family
` 3 lakh income. This contributes to a better standard of living.

04
 Name of Beneficiary:
Smt. Pooja Papil Nandagawali

29 year old Smt. Pooja Papil Nandagawali is a DMLT diploma holder. Her
father is a retired employee from the Government Primary Health Centre. Location:
Armed with her diploma, for a period of over three years, this girl from a Navi Mumbai
lower middle class family, worked at various Pathological Labs in the city
Lending Entity:
to gain experience. But her dream was to open her own Computerised
Bank of India, Khadakpada
Pathological Laboratory and serve the people in the rural areas.
Branch, District Thane,
Maharashtra
One day, Pooja saw an advertisement in the newspapers which contained
information on the Mudra Scheme. Her Bank of India branch at Khadakpada
Business Activity:
also displayed the details of the Mudra Scheme.
Clinical Computerised
Pathalogical Laboratory
She applied for a loan of ` 6 lakh, which she used to set up Pooja Clinical
Computerised Pathalogical Laboratory at Gove Gaon (Village), which is
Loan Category:
situated in the Bhiwandi Taluka of Maharashtra.
Tarun

With her expertise and hard work, her profession grew steadily. The Amount Disbursed:
residents of Gove Gaon trusted her pathological services and she began ` 6 lakh
to get good support and referrals from Doctors and Medical Professionals
in her locality. This helped her to garner adequate income.

As the proud owner of M/s. Pooja Clinical Computerised Laboratory,

she employs 4 people – a technician, a peon, a receptionist and a
marketing person.
05
 Name of Beneficiary:
Smt. Kiran Kumari

-
--,
Smt. Kiran Kumari lived in a little house at Atwal Colony, Sector-4,
Location: Bokaro Steel City in Jharkhand. Along with her husband, to try and make
Atwal Colony, Bokaro Steel ends meet, she would sell toys as hawkers. Her family, comprising her
City, Jharkhand husband, three young daughters and herself, were so poor that they
- would sometimes find it hard to manage two square meals a day. Yet
Lending Entity:
they never lost hope.
Bank of India, B.S. City, Bokaro,
Jharkhand
One day, the officials of Bank of India, B.S. City branch were on a drive to
assist needy families by promoting entrepreneurship. Smt. Kiran Kumari
Business Activity:
and her husband signed up for a loan of ` 2 lakh and put it good use; they
Toy shop
set up a Toys and Gifts Shop which was stocked with all kinds of toys and
- gifts for children at City Center, Bokaro.
Loan Category:
Kishor
Her shop is running well today and she has started getting good returns
Amount Disbursed: from it. Along with a better income, she earned a good reputation in the
` 2 lakh market and has become a successful woman entrepreneur who employs
I - three store assistants.

06
 Name of Beneficiary:
Shri. Manish Jagdish Mhatre

Shri. Manish Mhatre ran a small tailoring business but always had great
dreams of becoming a big entrepreneur someday. Location:
Naigaon East, Tal Vasai,
Fortune smiled on his the day he saw a banner propagating the Pradhan District Palghar
Mantri Mudra Yojna at Bank of India’s Juchandra Branch. He approached
Lending Entity:
the branch for details and was ably guided by the bank staff regarding
Bank of India, Juchandra,
the scheme. He applied for and received a loan of ` 5 lakhs under the
District Palghar, Maharashtra
PMMY-KISHORE category. This assistance boosted his financial capacity
and enabled him to install stitching machines and printing devices.
Business Activity:
With this equipment, he began to make attractive T-shirts for youth and
Sportswear manufacturing unit
various other sports wear. He was also able to increase his capacity to
with stitching machines and
supply his products.
printing devices
Now he receives orders for his products from various parts of
Loan Category:
Maharashtra, which he services to their extreme satisfaction. He has not
Kishore
only turned his fate around but also provides employment to 4 other
youngsters at his unit. Amount Disbursed:
` 5 lakh

07
 Name of Beneficiary:
Shri. Robert Roche

Shri. Robert Roche, a resident of Palvem, Chinchinim, South Goa, had a

Location: small business which involved making and selling bakery items. He used
Palvem, Chinchinim, to make these items at his home, on small scale, and sold them to local
South Goa customers in the Chinchinim market area on a daily basis.

Lending Entity:
When the Pradhan Mantri Mudra Yojana Scheme was announced, he heard
Bank of India, Chinchinim,
about it from his friends and came to the Bank of India Chinchinim Branch,
District: South Goa
which he is a patron of, to make enquiries. He had a very modest request
of a loan of ` 50,000, which would enable him to start manufacturing
Business Activity:
his bakery products in a more professional way. The branch officials
Making and selling bakery
saw potential in this sincere and hard-working man and sanctioned the
items such as patties,
loan under the Mudra Shishu Yojana. He utilized the loan to purchase a
chips etc.
professional oven and other bakery related equipment, which would help
in enhancing his business.
Loan Category:
Shishu
In the time span of a little over a year, his sales had increased to ` 2,500 to
Amount Disbursed: ` 3,000 per day and his net income per month grew to ` 30,000- 40,000.
` 50,000 Now, Shri. Robert Roche has employed 5-6 people to help in his business
and rented a shop in the heart of Chinchinim market. His sales are all set
to increase still further.

He admits that he never dreamt that all this was possible; it all happened
simply due to the finance made available to him by Bank of India,
08 Chinchinim branch under MUDRA Scheme, without collateral security.
 Name of Beneficiary:
Shri. Timotio M. Mascarenhas

Shri. Timotio M. Mascarenhas, a resident of Ambelim village, has been

in the business of fabrication of various items, including grills, etc. He Location:
had procured the necessary equipment, such as welding and fabrication Ambelim, Saclete, Goa
machines. The business was running well until he had an accident
Lending Entity:
due to which, he injured his leg. This injury rendered him unable to
Bank of India, Velim Branch,
run his business.
South Goa District
Two years later, in 2016, he decided to restart the business. However, he
Business Activity:
needed working capital. Fortunately, he heard about the Pradhan Mantri
Metal fabrication
Mudra Yojana through an active campaign of the scheme by the Bank of
India the Velim Branch in South Goa.
Loan Category:
Shishu
As he was an existing customer, he approached the bank for finance.
He was sanctioned a working capital limit of ` 50,000 and began his Amount Disbursed:
business once more and could earn a good living in addition to sustaining ` 50,000
the jobs of his 2 existing labourers. In addition, he has been able to
provide employment to 4 more labourers and indirect employment to
other people.

09
 Name of Beneficiary:
Shri. Abdul Kareem Sabbeeraali

Shri. Abdul Kareem Sabbeeraali is resident of Valpoi, Sattari, Goa, who has
Location: been in the business of making and selling of all types of cement blocks
Valpoi, Sattari, Goa and other cement products for the past 10 years. His company, named
M/s. Sajida Cement Products, clocks a monthly sales turnover of ` 40,000
Lending Entity: and he is left with an income of around ` 15,000. Initially, his business was
confined to the local market of Valpoi but he wanted to expand to other
Bank of India, Valpoi Branch,
parts of Goa.
District: North Goa, Goa
He visited the Valpoi branch of Bank of India and enquired about a loan
Business Activity: for the expansion of his business. He explained that he would have to
purchase additional stocks of cement bags to make and sell additional
Manufacture of cements cement blocks and other cement products, since he wanted to expand
blocks and other cement his supply to other parts of Goa.
products
The employees at the bank explained him the benefits of the Mudra
scheme, with special emphasis on the “Loan without Collateral Security
Loan Category: or Guarantor” advantages.
Kishore
He applied for a loan of ` 3 lakh. The bank branch assessed his proposal
and was satisfied with his revenue and income projections and sanctioned
Amount Disbursed: the loan under the Mudra Scheme – Kishore category.
` 3 lakh
With the additional funds, Shri. Abdul Kareem Sabbeeraali was able to
open another workshop where cement bricks and other cement products
could be made.
At present, his business holds stocks valued at ` 5 lakh. His monthly sales
amount to ` 80,000 and his average monthly income is around ` 30,000.
The timely finance, made available under the Mudra Scheme, helped
Mr. Abdul Kareem Sabbeeraali to expand his business and increase his
10 income. It also enabled him to employ about 8 labourers for his business.
 Name of Beneficiary:
Smt. Gita Anil Chaudhary

Smt. Gita Chaudhary, aged 33 years, and her husband Shri. Anil
Chaudhary hail from the state of Bihar. Shri. Anil Choudhary and his family Location:
have been staying in Mumbai since 1993 and moved to Boisar in 2010 Keshav Nagar,
in pursuit of a livelihood. Smt. Gita Chaudhary completed certified Near Water tank, Boisar
training in different aspects of tailoring.
Armed with these certificates, she hoped to start a small tailoring Lending Entity:
institute to empower other low income group women in the area. Bank of Baroda, Boisar Branch,
She observed that women around her locality, if trained in tailoring, Mumbai
could work to bring in additional funds and supplement their family
income. Moreover, many industries like Siyaram, Kamadgiri, etc., Business Activity:
which manufactured readymade shirts and trousers, required people
Tailoring classes
with experience in tailoring. To enable her to set up an institute where
she could train women, she would require financial capital.
Loan Category:
At that time, various hoardings for PMMY scheme were being put up Kishore
in her locality. Seeing them, she approached the Boisar Branch of
Bank of Baroda, in September 2015, for financial help and the head Amount Disbursed:
of the branch personally explained the scheme to her. To set up the unit,
Smt. Gita Choudhary would require a total investment of ` 1,57,000. ` 1.17 lakh
The bank helped her secure ` 1,17,000 through the Mudra
scheme, while she contributed the remaining amount. She purchased
15 sewing machines and started the tailoring institute.
Today, she has 30 machines and teaches 40 women at the institute
in two shifts. Undertaking this venture has not only providing
her with a remunerative livelihood but has also empowered
other poor women (40 women so far) to stand on their own feet and
financially support their families. 11
 Name of Beneficiary:
Smt. Vaishali Parikh

Smt. Vaishali Parikh had garnered two years of experience manufacturing

Location: bakery products, like chocolate, bread, toast, puffs, cakes, pastries,
Kranti Maidan Surya Nagar, etc., on an order basis. But she was eager to launch her own brand and
Vikhroli West expand her business. She was keen to deploy state-of-the-art technology
while manufacturing these products. But the scale of business that
Lending Entity:
she was planning would require a good amount of investment in
Bank of Baroda, Gandhi Road,
machinery, as well as working capital.
Ahmedabad, Gujarat
She approached her bank - Bank of Baroda, Gandhi Road Branch,
Business Activity:
Ahmedabad – and presented her project and funding requirements to
Manufacturing of Bakery
them. The Branch Manager apprised her of the Pradhan Mantri Mudra
Products
Yojana (PMMY) and advised her regarding the quantum of finance she
could avail under the scheme.
Loan Category:
Tarun
She borrowed ` 7.68 for machinery and ` 2 lakh as working capital.
Amount Disbursed: With this, she started Bake House, her own bakery. Her dream come
Cash Credit of ` 2.00 lakh and true was possible only due the PMMY scheme launched by our
a Term Loan of ` 7.68 lakh honourable Prime Minister.

Today, her bakery shop which has a staff of 5 people, is renowned

in the locality.

12
 Name of Beneficiary:
Smt. Munirabanu Shabbir Hussain Malek

Smt. Munirabano from Surat is a housewife. She belongs to a middle

class family from a minority community. Because of her poor financial Location:
condition, she and her family faced very difficult times. Yet she held on Shastri Chowk, Limbayat, Surat
to the dream of a better livelihood and shifted to Surat form their small
Lending Entity:
town. To make ends meet, her husband opened a Pan shop while Smt.
Bank of Baroda, Limbayat,
Munirabano started a tiffin service. But life was still difficult in the city.
Surat
She heard about the LMV Driving training under the ‘Pink Auto Project’
Business Activity:
by the Surat Municipal Corporation and RSETI- Surat (BSVS). It was then
Auto Rickshaw Driving
that Smt. Munirabano decided that she would have to become more
independent and earn more money for her family. She summoned all her
Loan Category:
confidence, plucked up her courage and applied for this training.
Kishor

After getting proper training and practice in driving auto rickshaws Amount Disbursed:
at RSETI- Surat, Smt. Munirabanu availed a loan of ` 1,77,650 from the ` 1,77,650
Bank of Baroda, Limbayat Branch under the PMMY scheme. She used
the funds to purchase her own ‘Pink Auto Rikshaw’. This was the start of
a new chapter in her life. As a Female Auto Rickshaw owner and driver,
she became an inspiration to other women and an example of ‘Women
Empowerment’.

She now earns ` 25,000 per month and is grateful to RSETI, Surat as well
as Bank of Baroda and SMC, Surat for her success.
13
 Name of Beneficiary:
Shri. Ashok Kumar

Shri. Ashok Kumar is a Skilled Carpenter who had worked for a furniture
Location: manufacturing firm for a period of 3 years.
Tosham, Bhiwani
He always wanted to start up a workshop of his own but due to financial
Lending Entity:
constraints his family faced, he was not able to garner the fund needed
Canara Bank, Tosham Branch,
for a business.
Bhiwani, Haryana
Fortunately for him, the Tosham Branch of Canara Bank which was near his
Business Activity:
home was aggressively conducting MUDRA Camps, through which they
Carpentry and wood work
were informing people about the benefits of the Mudra scheme and its
manufacturing and sales
modalities. Until then, he was hesitant to approach a bank for assistance
as he was unable to provide any collateral security. But after what he
Loan Category:
had heard at the Mudra camp, he went to the Canara Bank branch and
Kishore
requested the officials there to consider his proposal under the scheme.
Amount Disbursed: He received a loan of ` 4.5 lakh loan under the Mudra scheme.
` 4.50 lakh
With this capital, he started his own enterprise - Baba Mungipa Furniture
House – which has met with great success. He earns a net amount of
around ` 25,000 per month manufacturing and selling wooden furniture.
He has even employed 3 people to help him at his unit.

14
 Name of Beneficiary:
Shri. T R Sajeevan

Shri. Sanjeevan is a Graduate with a BE in Mechanical engineering.

Immediately after completion of college he began working with TVS Location:
gears. However, he always wanted to startup his own unit and become a James Road, No.1 Shakepet,
successful entrepreneur. Chennai

Lending Entity:
During a Mudra Camp, conducted in Chennai by Canara Bank, Shri.
Canara Bank, Ambatur Branch,
Sanjeevan heard about the scheme and applied for a loan, with which he
Chennai, Tamil Nadu
would start up his own unit.
Business Activity:
With the ` 10 lakh loan that was sanctioned to him, he started an
Job work to Hinduja Foudaries
enterprise - Montero Steels – which comprised a unit engaged in
providing job work to Hinduja Foudaries. The latter would supply scrap
Loan Category:
steel to the unit, where it was cut and shaped as required. Then it
Term Loan
was sent back to the supplier and remuneration was received.
Amount Disbursed:
The business quickly picked up and is now running very well. It delivers ` 10 lakh
a turnover of around ` 5-7 lakh per month, leaving the promoter
with a surplus income of around ` 1.5 after paying the 15 people who
are on his pay roll.

Impressed with his work, Hinduja Foundaries has offered him one
more contract at their plan at Sriperumpudur.

15
 Name of Beneficiary:
Shri. Shanmugha Priyan

Prior to launching his own enterprise, Shri. Shanmuga Priyan is a graduate

Location: who was working for a Network services company that dealt in Data
Talakulam, Madurai, Networking and Cable TV Operating Systems. While he felt confident that
Tamil Nadu he had gathered the experience to run his own company, he was unable
to garner adequate funds to start a business venture. He was also aware
Lending Entity:
that he was unable to provide any collateral or guarantees that would
Canara Bank, Tallakullam
enable him to secure a loan.
Branch, Madurai Dist,
Tamil Nadu
After hearing about the PMMY scheme, he has approached Canara Bank’s
Tallakulam Branch and requested a loan. Considering his knowledge in
Business Activity:
the area in which he wanted to set out a business, the branch manager
Engaged in Cable TV Operating
sanctioned a collateral free loan to him under the Mudra Yojana.
and Networking Services
Today Shri. Shanmuga Priyan runs a Cable Operating and Net Working
Loan Category:
Services business in the Tallakulam area. He provides Cable and Network
Tarun
connections to the households and corporate offices in and around the
Amount Disbursed: area and collects a monthly fee, in exchange. He is able to earn ` 25,000
` 5.98 lakh per month, after meeting his loan repayment installment and other
expenditure, including paying salaries to 3 people he has employed.

16
 Name of Beneficiary:
Shri. Shyam Kishore Sharma

From working as an employee in a shop repairing gas regulator

parts to becoming a first generation entrepreneur of a unit Location:
manufacturing gas regulator parts; the success story of Shri. Shyam Faridabad, Haryana
Kishore Sharma is inspiring.
Lending Entity:
Canara Bank, Faridabad SME
Hailing from a poor family but a sincere worker, Shyam always
Branch, Karnal Dist, Haryana
aspired for a better life. He approached Canara Bank, Faridabad
Branch for a loan to start his own venture. Considering his skills and
Business Activity:
knowledge, the Branch Manager sanctioned him a collateral free loan
Manufacturing Gas Regulators
under MUDRA Yojna Scheme.
Loan Category:
With the financial support, Shyam founded M/s Vishal Die Casting
Kishor
Engineering Works, a unit engaged in the manufacture of gas
regulator parts. Driven by his expertise, he has become a regular Amount Disbursed:
supplier to firms manufacturing gas regulators and is earning around ` 5 lakh
` 25,000 per month. Additionally, he has now employed 5 persons
at his unit.

17
 Name of Beneficiary:
Shri. Pawan Kumar

Educated yet unemployed, the future looked bleak for Shri. Pawan Kumar
Location: till he approached Canara Bank, Tosham Branch for a loan to start his own
Tosham village, Karnal Dist, small business. Having detailed knowledge on tractors and other farm
Haryana machinery he wanted to start up a Tractor parts trading unit. Recognising
his capabilities, the bank agreed to advance Collateral free loan under
Lending Entity:
MUDRA Yojna Scheme.
Canara Bank, Tosham Branch,
Karnal Dist, Haryana
The monetary assistance extended gave birth to M/s Jamidar Tractor Parts
in Tosham village. Serving the farming community in the neighbourhood,
Business Activity:
generating employment for 2 more persons and himself earning ` 25,000
Trading in tractor parts
-30,000 per month, Pawan has achieved respect and dignity through his
trading enterprise.
Loan Category:
Tarun
Encouragement and a little bit of support can go a long way in
Amount Disbursed: turning things around. The story of Pawan, a successful entrepreneur, is
` 6 lakh a perfect example.

18
 Name of Beneficiary:
Shri. Haribabu

Shri. Haribabu, a B.E. Graduate, was working for a network company.

After gaining good experience in the networking field, he thought Location:
of starting his own business. Through advertisements and MUDRA Tiruttani town, Thiruvallur,
camps conducted by Canara Bank, he became aware of Pradhan Tamil Nadu
Mantri Mudra Yojana. When he approached the Tiruttani Branch for
Lending Entity:
collateral free loan, it was immediately sanctioned to him based on his
Canara Bank, Tiruttani Branch,
educational qualification and field experience.
Thiruvallur, Tamil Nadu
With the financial loan, Hari set up M/s Sri Venkateshwara Net. The unit is
Business Activity:
successfully providing cable and network connection to households and
Networking services
corporate offices in and around the area. Business is going on smoothly
and he is earning profits of ` 30,000 monthly. Further, he has also
Loan Category:
generated employment for 3 more persons.
Tarun

Mudra loans and Wifi connections have indeed enabled a seamless Amount Disbursed:
transition to a better future for Hari. ` 10 lakh

19
 Name of Beneficiary:
Shri. Radheshyam Chimanbhai Padhiyar

Radheshyam, a 10 standard pass, was working in a cycle repair shop in

Location: Anand. His fondness for the work nurtured in him a dream to open his
Opp. Agas Ashram Main Gate, own cycle repair shop. However, financial crunch posed an obstacle.
Anand While his father gave him some money for making the shop cabin, he
was still short of funds needed for the purchase of cycle parts and other
Lending Entity:
equipment. He approached Dena Bank, Sandesar once he learnt about
Dena Bank, Sandesar, Anand,
the MUDRA Yojana from TV channels. The bank branch readily sanctioned
Gujarat
him a loan for setting up his own unit.
Business Activity:
Today, Radheshyam is successfully running his own small business. He
Cycle repair shop
purchases cycle parts from wholesale dealers and assembles and sells
new cycles in Agas and nearby villages. He also undertakes repairing
Loan Category:
of cycles. He is generating a good income from his venture as well as
Kishore
providing 2 more people an opportunity to earn their livelihood.
Amount Disbursed:
` 1 lakh No brakes on dreams. Under the aegis of PMMY Yojana, many such
enterprising Radheshyams are now independent, happy riders.

20
 Name of Beneficiary:
Shri. Ashok Amrut Machhi

Shri. Ashok Amrutbhai Machhi, a trained Lathe Machine Operator, used

to work in nearby Industrial area on temporary basis in various factories. Location:
Despite his best efforts, his earnings were not sufficient to meet his Khattalwada, Umbergaon,
family expenses. Keen on improving his quality of life and using his skills Valsad, Gujarat
effectively, he started saving money to open his own workshop. At the
Lending Entity:
same time, through an awareness meeting conducted by Dena Bank, he
Dena Bank, Khattalwada,
learnt about the MUDRA Scheme. He approached the bank for a loan to
Valsad, Gujarat
purchase machineries as his savings were inadequate. His own workshop
finally saw the light of day.
Business Activity:
Engineering Workshop
Ashok is now working as a third party contractor on item basis for nearby
companies. Small works are assigned to him, which enables him to earn a
Loan Category:
good income. In his extra time, he also does self-generated work.
Kishore

Autonomous work, an opportunity to use his skills in the best Amount Disbursed:
possible way and a better life for his family was what Ashok yearned ` 2.75 lakh
for. Through the PMMY loan, he has been able to engineer his
dreams successfully. At the same time, he is also providing gainful
employment to his brother and four more people from his village.

21
 Name of Beneficiary:
Shri. Dilip Pandurang Magdum and
Smt. Suvarna Dilip Magdum

Dilip, hailing from a small village, had come to Pune in search of

Location: employment. Initially, he did odd jobs and even drove a tempo for
Hagawane Nagar, transporting goods; however, he could not earn much. At the same
Wadgaon B.K., Pune time, his wife started from home a small business of selling hosiery
and undergarments for women and children. Her business picked
Lending Entity:
up and enthused by this, they thought of expanding the
Dena Bank, Pune, Maharashtra
business. Awareness of MUDRA loan from a banner displayed in
Dena Bank Baner Branch gave them hope. When approached, the
Business Activity:
branch sanctioned them a loan of ` 1 lakh.
Trading of hosiery and
undergarments
With the loan, Dilip expanded the business and today, along with his
wife, successfully runs his own shop Their income has catapulted to
Loan Category:
more than ` 50,000 per month in a short span of just two and half
Kishore
years. The business also provides employment to two more persons.
Amount Disbursed:
` 1 lakh Humble beginnings should not stop people from weaving big
dreams. With self-determination and little bit of financial support, dreams
can be translated into reality, as seen in the case of Dilip and his wife.

22
 Name of Beneficiary:
Shri. Duni Chand

Shri. Duni Chand was working as a waiter and later as a chef in various
hotels in Manali. After gathering an experience of around three years in Location:
the food sector, being a young and dynamic person he wanted to start Lunapani, Himachal Pradesh
something of his own.
Lending Entity:
Punjab National Bank, Ner
He approached the nearby bank for financial support to open his own
Chowk, Mandi, Himachal
food joint. The bank officials advised him to locate a suitable place where
Pradesh
he could set up his own shop and serve items which were not readily
available in neighbouring shops. Following their recommendations,
Business Activity:
Duni shortlisted a place near Mahindra & Mahindra showroom in
Fast food joint
Lunapani and decided to serve chicken items along with other fast
food items. He also inquired from the market about the equipment and
Loan Category:
furniture which were required to set up the food joint. The branch
Kishor
officials helped him in preparing the project report and in obtaining
GST number and Udhyog Aadhar Number. Thereafter, the bank financed Amount Disbursed:
him a composite loan of ` 5 lakh for giving shape to his business. ` 5 lakh

Duni’s fast food joint is up and running. The demand for his
products is good and business is generating considerable income.
He remains grateful to the bank for guiding him to avail the loan
under MUDRA Scheme, which has made him financially independent.

23
 Name of Beneficiary:
Shri. Umesh Kansal

Engaged in marketing of diagnostic kits, promoter Shri. Umesh Kansal

Location: always dreamt of graduating his proprietorship concern to undertake
Bawana DSIDC Industrial area, manufacturing activities as well. Despite adequate experience in the
Delhi field, he was unable to proceed for the lack of financing. Desperate
and not intending to approach relatives, he was in a dilemma.
Lending Entity:
Punjab National Bank,
But destiny had other plans. One day he saw an advertisement of
Prashant Vihar Branch, Delhi
MUDRA Scheme in the bank and immediately approached the
Branch Head to learn more. The bank helped him avail a MUDRA
Business Activity:
loan of ` 10 lakhs in a record time of five days, which he effectively
Manufacturer and trader of
utilised for setting-up a manufacturing unit.
diagnostic kits i.e, Pregnancy
card and Malaria card, etc.
The unit is likely to commence operations from April, 2018. He is
optimistic of achieving a turnover of ` 90 lakhs in the very first year and
Loan Category:
intends to employ eight people in it.
Tarun

Amount Disbursed:
` 10 lakh

24
 Name of Beneficiary:
Smt. Dalimi Rabha

Smt. Dalimi Rabha hails from a remote village in Kamrup district. Interested
in tailoring and fashion designing since childhood, she struggled to Location:
materialise her dream given her poor family background. Determined, Boko village, Kamrup district
she made good of the limited opportunity in the region by initiating
Lending Entity:
a tiny business from a single room in her home.
State Bank of India (SBI),
Boko Branch
The challenge did not end here. She soon realised the need of having
skilled manpower. She thought of providing skill training in tailoring and
Business Activity:
designing, which eventually would generate employment opportunities
Tailoring and fashion design
for youths as well. A fantastic idea, but she was short of fund.
school
She approached the SBI’s Boko branch for assistance and was
Loan Category:
sanctioned a Cash Credit limit of ` 2 lakhs. She finally opened her skill
Kishor
school ‘Baba Siba Sankar Silai School’.
Amount Disbursed:
Today, she is a successful region icon. With her pioneering initiative, ` 2 lakh
she has created employment opportunities for many while directly
employing 10 other women, thereby improving their lives.

Her success has been recognized by Government of India. She was

awarded a sum of ` 3 lakhs by the Hon’ble Finance Minister in a
function at New Delhi on April 2016 for her contribution.

25
 Name of Beneficiary:
Shri. Dhaneswar Patangia

Dhaneswar used to be a daily wage driver earning somewhere around

Location: ` 4,000 - ` 5,000 per month. His income was not regular and
Ghatuwa village, P.O. Tezpur, insufficient to meet his family needs.
Dist. Sonitpur, Assam
As fate would have it, he once happened to meet Mr. D. Chakravarty,
Lending Entity:
Tezpur RBO’s Credit Manager, from whom he learnt about the
State Bank of India,
MUDRA scheme. Without wasting any time he applied for the loan.
Mission Chariali Branch
His loan for ` 6 lakhs for doing Ambulance business got approved
by Mission Chariali Branch. Further, he was also financially helped by
Business Activity:
his landlord Mr. H. K. Borah for depositing the margin money of
Ambulance Service
` 2 lakhs with the bank to get the loan.
Loan Category:
Dhaneswar is now a happy man. With his honesty and good
Tarun
behaviour he is successfully operating his ambulance service business.
Amount Disbursed: He nets a minimum monthly income of ` 30,000 and is able to
` 6 lakh take care of his parents and family.

Today, Dhaneswar not only maintains a good financial discipline

towards his loan account, he is also repaying his landlord in lump sum
on a monthly basis.

26
 Name of Beneficiary:
Smt. Harpal Kaur

Smt. Harpal Kaur got married into the village Uddat Bhagat Ram. The
financial condition of her family was not good. Location:
Uddat Bhagat Ram village,
Unperturbed by the situation, she decided to take charge and financially Kot Dharmu, Mansa, Punjab
support her family. She decided to open a beauty parlour, for which she
Lending Entity:
took a beauty parlour training from Rampura Phool for an entire year.
State Bank of India,
Kot Dharmu
Finally, she approached the SBI’s Kot Dharmu branch seeking
financial assistance under the Pradhan Mantri Mudra Yojana and was
Business Activity:
granted a MUDRA loan of ` 3 lakhs. With this money she opened her
Beauty parlour
beauty parlour.
Loan Category:
She is now successfully running the beauty parlour and earning good
Kishor
income. She is proud of supporting her family.
Amount Disbursed:
` 3 lakh

27
 Name of Beneficiary:
Shri. Kyrdaland Lyngdoh

Krydaland Lyngdoh used to work as a helper for others’ sound system units.
Location: He had no social recognition and was running low on confidence.
Mawngap Rim, Shillong
One day he heard of the MUDRA loan under the Pradhan Mantri Mudra
Lending Entity:
Yojana and decided to take his chance. His loan application for ` 4.84
State Bank of India (SBI),
lakhs got approved by the SBI’s Mawngap Branch.
LPC Shillong
Overjoyed he purchased Sound System and commenced the business
Business Activity:
of hiring them. His confidence and self-motivation reached a new high.
Hiring of Sound System
He engaged three people and was making an average monthly profit
of ` 35,000 on a turnover of ` 700,000.
Loan Category:
Kishor
Within less than a year’s time, Krydaland was a changed man.
Amount Disbursed: He is working hard and has achieved a good social status.
` 4.84 lakh

28
 Name of Beneficiary:
Shri. Prabhat Khurana

34 year old Prabhat Khurana is the son of an electrician. Driven by tough

financial conditions, he had to drop his education after the 9th standard. Location:
To make ends meet he followed his father’s footsteps and started working ADB Rudrapur, Udham Singh
at an electrician shop. He did lighting work at marriage functions. Nagar, Uttrakhand

Lending Entity:
In 2005, he ventured into the business of selling electrical appliances and
State Bank of India,
electrical goods. Sadly due to lack of funds the business did not survive
ADB Rudrapur
and he had to close down.
Business Activity:
However, on one fateful day as he was listening to Hon’ble Prime
Trading of Electrical Appliances
Mininster’s “Mann Ki Baat” on radio, he came across the Pradhan Mantri
and Electrical Goods
Mudra Yojana (PMMY) Scheme. He was excited and visited SBI’s ADB
Rudrapur branch to get more details about the scheme.
Loan Category:
Tarun
Prabhat got sanctioned a Working Capital Limit of ` 9.50 Lakhs under
PMMY Scheme. He once again ventured the electrical appliances Amount Disbursed:
and this time with success. His shop now sales electrical appliances ` 9.50 lakh
like electrical fan, motor, led light, electrical wire, switch, pvc pipe,
etc. of branded companies.

He has achieved a sales turnover of ` 50 lakhs up to February 2018

employing five people. His fellow competitors appreciate his hard work
and business growth. He is happy to turnaround destiny.
29
 Name of Beneficiary:
Shri. Rajendra Singh

Rajendra Singh is ex-army personnel. In a bid to gainfully employ the

Location: locals in the community, he decided to try his hands with his broom
Dehradun, Uttrakhand manufacturing entrepreneurial venture.

Lending Entity:
He needed capital to materialise this vision. He was made aware of the
State Bank of India, Defence
MUDRA loan scheme by the SBI Mudra camp through which his loan for
Colony Branch
` 5 lakhs got sanctioned.
Business Activity:
In May 2016, he commenced his business. He gets raw material
Manufacturing brooms
from Shillong and Meghalaya to Dehradun where the brooms are
manufactured and supplied to retailers.
Loan Category:
Kishore
Within a year of operation, his business was generating sales of
Amount Disbursed: ` 10.51 lakhs and employing six people. He expects his business sales
` 5 lakh to increase to ` 25 lakhs in FY17-18.

30
 Name of Beneficiary:
Shri. Gajender Mahto

Gajender used to operate a small scale garments business under the

name M/s Menka Garments from his relative’s shop. Location:
Village Old Seelampur, Delhi
Having been in the business for quite a while and learning its nuances,
Lending Entity:
he focused on expanding his business by setting-up his own
Syndicate Bank, Gandhi Nagar
independent unit. But he was short capital.
Branch, East Delhi District,
NCT
Exploring various alternatives, he finally got acquainted of MUDRA
loan scheme from the Syndicate Bank’s help desk. He opted for it and
Business Activity:
was granted a loan of ` 10 lakhs.
Kids wear manufacturing
He is extremely happy to have established his own garments shop.
Loan Category:
His business is running successfully and provides employment
Tarun
to 25 people.
Amount Disbursed:
` 10 lakh

31
 Name of Beneficiary:
Mrs. Nisha Bajaj

Nisha, a videographer, used to work in others’ shop until she decided

Location: to set-up her own business. She came across MUDRA Yojana from
Sector 7, Rohini, Delhi a newspaper advertisement and applied for it. She was sanctioned
` 50,000 loan with which was able to establish her videography business.
Lending Entity:
Syndicate Bank, Pitam Pura
Nisha now provides videography services at various functions and
Branch, Delhi Dist, NCT
marriages. She has also employed three persons for the same.
Business Activity:
She is proud of her entrepreneurial venture and earns nearly
Freelance videography
` 20,000 - ` 25,000 per month. She now happily supports her husband
in meeting household expenditure.
Loan Category:
Shishu

Amount Disbursed:
` 50,000

32
 Name of Beneficiary:
Smt. Kunhibi K

In Lakshadweep capital city of Kavaratti, Smt. Kunhibi owned a small

grocery store. From this little outlet, she sold all types of grocery Location:
items, stationery products and other daily necessities such as Kavaratti, Lakshadweep
fruits and vegetables.
Lending Entity:
Syndicate Bank, Kavaratti
After three years of successfully running the store, she felt confident
Branch, Lakshadweep
that she would be able to expand her business. Although scarcity of
funds proved to be an obstacle to this ambition, providence smiled
Business Activity:
on her. The Kavaratti Branch of Syndicate Bank was widely publicising
General Store
the MUDRA scheme and she learned about the scope and eligibility
of the Pradhan Mantri Mudra Yojana.
Loan Category:
Kishor
She approached the Bank who promptly helped here in availing of ` 5 lakh
MUDRA loan which she put it to good use to expand her business. Amount Disbursed:
` 5 lakh
Today, she is proud of her thriving business and has, in fact, even had two
employees to help her with it.

33
 Name of Beneficiary:
Smt. Basanti Devi

Smt. Basanti Devi is a small farmer in the little village of Kanar in

Location: Malihabad district, who was also in the business of selling cow’s
Po-Kakori, Village-Kanar, milk. Summoning her entrepreneurial spirit, she set up a food stall
Dist-Malihabad by the side of the road.

Lending Entity:
While she sat there serving her customers with delectable delights,
Syndicate Bank,Malihabad
she always dreamed of setting up an modern restaurant and
Branch, Lucknow Dist,
running it with a full service staff. She could see the potential for her
Uttar Pradesh
dream to become a reality but was not sure how to make progress
without an adequate flow of funds to back her up.
Business Activity:
Restaurant and Tiffin Service
Then one day, she heard about the Pradhan Mantri Mudra Yojana and
MUDRA loan facilities from an employee of the Malihabad branch of
Loan Category:
Syndicate Bank. She applied for the working capital facility under the
Tarun
MUDRA Tarun category.
Amount Disbursed:
` 10 lakh Now she is the proud owner of Ganga Kewal AC Restaurant,
which also offers its hall facilities for functions. Her greatest pride
is that she has a full service staff of 10 people for the restaurant
on her pay-roll.

34
 Name of Beneficiary:
Shri. Nikhil Tyagi
(owner of Balaji Electrical and Traders)

Shri. Nikhil Tyagi is the industrious and enterprising owner of a fan

manufacturing unit - Shri. Balaji Electricals and Traders. From his Location:
shop at VPO Morta, near the New Shiva Mandir on MTR Road in MRT Road, Ghaziabad
Ghaziabad, he manufactures a range of fans, including ceiling fans,
Lending Entity:
exhaust fans, pedestal fans etc.
Syndicate Bank, Govindapuram
Colony Branch, Ghaziabad
To expand his business, which had always been his mission,
Dist, Uttar Pradesh
he would need access to more funds. However, in his business,
keeping his material suppliers happy by making payments on time and
Business Activity:
giving clients some credit to encourage their patronage, usually tends
Manufacturer of different
to block any surplus funds that an entrepreneur may garner from
types of fans
the natural course of business. So until he had access to additional
funds, growing his enterprise would be difficult.
Loan Category:
Tarun
Then, one day, he heard about the MUDRA Yojana from the staff
at the Govindapuram branch of Syndicate Bank. They explained to Amount Disbursed:
him the benefits and qualifying criteria soon he had applied for a line of ` 5 lakh
credit of ` 5 lakh.

Today, with his team of 30 employees and access to the necessary

capital, steady business expansion is eminently visible. He is
satisfied that he can tap the budding opportunities that emerge in the
market for his products.
35
 Name of Beneficiary:
Shri. Rajat Mittal
(proprietor of Shreeji Enterprises)

From an early age, Shri. Rajat Mittal helped his parents in their business
Location: venture. While he was happy to be of service to them, in his heart,
Pilkhuwa, Ghaziabad he always yearned to prove himself by venturing out and setting up a
business on his own.
Lending Entity:
Syndicate Bank, Pilkhuwa
He had plenty of ideas and followed them to their logical progression.
Branch, Hapur Dist, Uttar
But every time, he came to the same conclusion; without a minimum
Pradesh
amount of capital, he would not be able to launch himself into
a business of his dreams.
Business Activity:
Trading of bed sheets and
As if his prayers were answered, one day while he visited the Pilkhuwa
pillow covers
Branch of Syndicate Bank, he met one of its most reputed customers.
This highly respected man advised him to consider a MUDRA loan.
Loan Category:
Seizing the opportunity, he took a loan of ` 10 lakh under the Tarun
Tarun
category and after that, there was no turning back. He has successfully
Amount Disbursed: started his own unit which trades in bedsheets and pillow cases
` 10 lakh with a dedicated staff of 4 employees.

36
 Name of Beneficiary:
Smt. Sunita Rani

Smt. Sunita Rani ran a small enterprise in Goraya, Punjab, which was
made artificial flowers. As she had to manage with very little funds, Location:
the business could not grow and did not give much return either. She Gobindpura, Goraya, Punjab
yearned to have a larger business but funds were her biggest constraint.
Lending Entity:
HDFC Bank, Goraya, Punjab
One day, an officer from the nearby HDFC branch told her about the
Pradhan Mantri Mudra Yojana (PMMY). He explained to her that she
Business Activity:
would be able to access a loan without putting up any collateral. Filled
Garments and artificial flowers
with hope she applied for and availed credit support from the bank.
businesses
With the finance she received she started a garment business.
Loan Category:
She purchases different varieties of cloth for her business and was
Shishu
able to ramp up her production considerably. Now that her business
is up and running, she is able to stand on her own feet and contribute Amount Disbursed:
to her family income. ` 20,161

37
 Name of Beneficiary:
Smt. Pushpa Paliwal

To help her family financially, Smt. Pushpa Paliwal used to take up

Location: tailoring assignments for her neighbours in Sonepat, Haryana. Although
Aryanagarsonipat, Sonipat, this work enabled her to earn some money, it was insufficient to
Haryana contribute significantly to meeting her family’s basic needs.

Lending Entity:
She was always on the lookout for an opportunity that would help
HDFC Bank, Sonepat, Haryana
her progress professionally and financially. The chance presented
itself when an officer of HDFC bank told her about the option
Business Activity:
to avail a collateral free loan under the Pradhan Mantri Mudra Yojana
Cosmetics shop
(PMMY) scheme.
Loan Category:
She promptly applied for a small loan, which was sanctioned based
Shishu
on her proposal. With the credit support she received, she set up
Amount Disbursed: a cosmetics shop in her neighbourhood. This activity has now
` 30,201 given her a regular source of income and she is able to fulfil the
immediate requirement of her family with ease.

38
 Name of Beneficiary:
Shri. Anta Mohammad

Shri. Anta Mohammad lives in the village of Noore Ki Bhurj in

Tehsil-Phalodi, Jodhpur. Part of a family of 6 members, he used to Location:
work as an agriculture farmer and also undertook job works at other Baap, Phalodi, Jodhpur,
agriculture fields. Rajasthan

Lending Entity:
Due to the unpredictability of their agricultural produce, as the fields
ICICI Bank, Phalodi, Jodhpur,
were rainwater fed, the family always faced financial difficulties and
Rajasthan
lived a hand to mouth existence.
Business Activity:
While speaking with a tractor dealer, he learnt about the PMMY scheme,
Agriculture farmer
which completely changed his life. He confirmed the scheme details
with an officer from the Phalodi branch of ICICI Bank. Then he set about
Loan Category:
arranging for the margin money and once ready, he applied for a loan.
Farm equipment

With the tractor he purchased, he has started undertaking job works Amount Disbursed:
at Solar Power Plants at Bhadla which involved logistics for equipment ` 3.79 lakh
used in Solar panels. With that he earns ` 1,500-2,000 per
day, which enables his family to live a much better life. In fact,
they were able to construct a new house with his income.
Most importantly, he is now full of hope and confidence as
he considers himself an entrepreneur.

39
 Name of Beneficiary:
Smt. Mufida Bano

Mufida Bano, wife of Mr. Ali Ahmad, is a resident of Pahadiya village in

Chandauli region. Her in-laws hailing from a humble family were financially Location:
challenged. She decided to overcome her financial troubles by starting a Virabhadra nagar, Hoskerhalli,
saree handloom and weaving business. Bangalore

Lending Entity:
She came to know about the Pradhan Mantri Mudra Yojana through
Cashpor Micro Credit,
a center meet conducted by Cashpor’s staff. Interested, she opted for
Chaubeypur2, Varanasi,
MUDRA loan and was granted a sum of ` 50,000.
Uttar Pradesh
With this money Mufida opened a saree handloom and weaving shop and
Business Activity:
with the help of family members is running it successfully. She is earning
Saree handloom and weaving
around ` 6,000 every month.
Loan Category:
Since then there was no looking back for Mufida. Her financial
Shishu
condition improved and she was able to build her house and get all
amenities. She also has an NPS account. Amount Disbursed:
` 50,000
Mufida works with six members of her family and plans to further
expand the business.

40
 Name of Beneficiary:
Smt. Baby Chakraborty

Smt. Baby Chakraborty was never satisfied with merely doing her daily
household chores. She knew life was meant to be much more than that Location:
for her. Since 2011, she tried her hand at a range of small-time projects Subhas Uddyan, Budge
until she finally hit the bull’s eye with her canteen and catering business.
Lending Entity:
Bandhan Bank, Budge Budge,
Being a social person, she attended meetings of various types and
Parganas district, West Bengal
at one of these, she heard about the PMMY scheme at the Bandhan Bank
group meeting.
Business Activity:
Catering & canteen services
She immediately got down to completing the paperwork and received
financial assistance from Bandhan Bank. With that, she set up her
Loan Category:
catering and canteen services beside her residence. People flock in
Kishore
daily to sample her delicious food which is available at a reasonable
price. From breakfast in the morning till dinner at night, she has kept Amount Disbursed:
the menu filled with choices. The canteen also accepts catering orders ` 1 lakh
on a regular basis for birthdays, anniversaries, weddings, parties,
etc. Her enterprise gradually flourished and gained a good reputation
in her neighbourhood. With her fast growing income, she
supports her family, pays for her son’s education and manages her
tough job with ease. She has even employed 11 – 12 staff to run her
canteen effectively and is looking to hire more.

41
 Name of Beneficiary:
Smt. Jharna Dey

Smt. Jharna Dey’s husband was a well-known electrician and the sole
Location: bread winner in the family. Due to his erratic income and increasing family
Rabindra Nagar village, North responsibility, the financial situation became tougher each passing day.
24 Parganas, West Bengal One day, Jharna suggested to her husband that they should start their
own business to overcome this financial crunch. She heard about the
Lending Entity:
PMMY scheme at a group meeting of Bandhan Bank and immediately
Bandhan Bank, Dumdum,
discussed the details with her husband.
North 24 Parganas district
With small financial support in the form of loans and investing
Business Activity:
their life long savings, they started manufacturing electric boards
Manufacturing of electric
and extension cords. Jharna, a fast learner and a smart lady, quickly
boards & electric extension
picked up the work from her husband and started manufacturing
cords
the products at home. With time and dedication, today, the Dey
family has overcome the critical situation. So much so that the
Loan Category:
education of their children is also secure. The couple has also
Kishore
purchased a TOTO (commercial e-cycle) for extra source of income.
Amount Disbursed: Today, Smt Jharna Dey no longer works along from her home;
` 1 lakh she has employed 5 people to help her in her business.

42
 Name of Beneficiary:
Smt. Putul Karmakar

Smt. Putul Karmakar is a well-known Dokra Artisan in Bankura district

today. But years back, the picture was quite different. She always wanted Location:
to mould her own Dokra frames; it was something she had learnt in her Shilpodanga, P.O.- Keshiakole,
childhood days and enjoyed very much. This activity would also give her Dist- Bankura
an opportunity to showcase her talent. But financial conditions always
Lending Entity:
kept her back.
Bandhan Bank
However, she did not let her skill die and sought monetary help from
Business Activity:
the local moneylenders. She tried her best to generate profits but the
Dokra Artisan, Asansol branch,
usurious rates charged by moneylenders dragged her down. It was then
Bankura District, West Bengal
that she heard about Bandhan Bank and its various loan sizes at a group
meeting in her locality.
Loan Category:
Kishore
She seized the opportunity and took a loan of ` 1 lakh. This gave her
confidence and her talent shone with time. Soon she tasted success. Amount Disbursed:
Today her innovative products are sold in almost every market in ` 1 lakh
Bankura. She now stands tall in her family, supporting everyone with
her steady income. She also enjoys the occasional opportunity to
exhibit her unique products in the local fairs/stalls.

43
 Name of Beneficiary:
Smt. Rituparna Mondal Debnath

Smt. Rituparna Mondal Debnath needed money to support her family

Location: and felt really helpless. She wished to start a business of her own. But
Gosaba Market, South 24 for that she needed financial support and a good plan. She tried to get
Paraganas, West Bengal monetary help, but to no avail. She was very determined and did not quit.

Lending Entity:
She learnt about Bandhan Bank from her relatives and friends who
Bandhan Bank, Gosaba branch,
had attended the group meetings organized by the bank. She took
Canning district, West Bengal
a bold step, availed a loan and opened a small eatery with bamboo
fencing and a tin roof. Slowly, she expanded her business and now
Business Activity:
owns her own restaurant called ‘Malati Hotel’ in the Gosaba market
Restaurant
area. She has also taken a soft-drink distributorship and built the
2nd floor of the restaurant.
Loan Category:
Kishore
Starting with just a dream of running a business, but with hard work
Amount Disbursed: and perseverance, she made her business grow and is now an
` 1.5 lakh established entrepreneur who employs 7 people in her restaurant.

44
 Name of Beneficiary:
Shri. Ajay Kumar

Before he opened his own salon, Shri. Ajay Kumar worked out of a very
small shop in Reasi, where he gave haircuts to customers. His daily Location:
sales were very low since he was unable to maintain stocks of a large Reasi, Jammu & Kashmir
variety of beauty products. Then one day he learned about the Mudra
Lending Entity:
scheme announced by our honourable Prime Minister on the Radio. He
J&K Bank, Reasi District,
approached J&K Bank, Reasi for financial assistance to expand his existing
Jammu & Kashmir
business. The bank found the idea of establishing Brideway Saloon Store
(Unisex) at Reasi viable, since no other unit of Bridal Makeovers existed
Business Activity:
nearby. It is pertinent to mention that Reasi is surrounded by many
Salon
villages and the main business activity is concentrated at Reasi.
Loan Category:
Once Shri. Ajay Kumar received financial help he expanded his existing
Kishore
business. Now, he maintains a good stock of beauty products in his
store. His daily sales have increased. His wife has joined him and Amount Disbursed:
helps him in running the shop during festivals and the marriage season. ` 1.5 lakh
He is a happy man now. He is very thankful to the honourable
Prime Minister for launching such a good scheme and to J&k Bank,
Reasi, as well, for the hassle free disbursement of his loan under the
Mudra Scheme. He has employed one person (besides his wife)
in his shop.

45
 Name of Beneficiary:
Shri. Shankar Lal Yadav

Father to a crippled elder son, Shri. Shankar Lal Yadav, had to manage
Location: his household and his job side-by-side as his son is not able to speak or
Kotputli, Jaipur, Rajasthan move and the doctors had given up on him. Employed with Ultratech
and drawing a meagre salary of ` 8,000 to ` 10,000 per month,
Lending Entity:
he was unable to meet the daily household expenses, educational
AU Small Finance Bank,
expenses of two sons and medical expenses of his eldest son. To
Paota branch, Jaipur, Rajasthan
earn a better income, he decided to leave his job of working on drilling
machines. He decided to buy his own vehicle instead, as he knew
Business Activity:
how to drive. His entrepreneurial mind identified an opportunity in
Conveyance services to school
buying a School Bus.
children
He approached AU Financiers (now AU small Finance Bank) for the
Loan Category:
loan and they offered him a hassle-free loan under the PMMY scheme.
Kishore
Within a week, he was driving around 30 students’ to-and-fro in a
Amount Disbursed: day. In his free time, he also took local travel bookings. In less than a
` 5 lakh year, he has raised his earnings from ` 10,000 per month to over
` 25,000 per month. He is now planning to buy more such pick-up
vehicles and will be able to generate further business and employment.

46
 Name of Beneficiary:
Smt. RJ Sulochana

Smt. Sulochana is a graduate, who was always interested in designing

interior furnishings. She wanted to convert her hobby into a Location:
business but due to lack of availability of funds, she could not invest Jeeva Kona Rd, Chittoor,
her own capital and start a business. Instead, she was working for Tirupati
a designing boutique.
Lending Entity:
Canara Bank, Tirupathi Jeeva
As if in answer to her prayers, the Tirupathi Jeeva Kona Branch of
Kona Branch, Chittor Dist,
Canara Bank held a Mudra Camp through which it explained to people
Andhra Pradesh
about the PMMY Scheme.
Business Activity:
She applied for a loan at the branch and started up an enterprise
Engaged in Furnishing /
in the name of M/s SJ Curtain Designer. This unit, which qualifies as
Designing
a Micro Manufacturing Unit, was engaged in designing curtains
and furnishings.
Loan Category:
Tarun
Her business is doing very well and after paying her staff of
5 people their salaries, she is left with an income of Amount Disbursed:
` 35,000 to 40,000 per month. ` 7.5 lakh

47
 Name of Beneficiary:
Shri. NSK Subhani

Shri. NSK Subhani is a skilled carpenter who has worked for other furniture
Location: manufacturing firms for a total of 8 years. But it was his dream to have
Vijayawada his own workshop and reap the rewards of his hard work and talent.
Due to financial constraints that his family faced, he was unable to gather
Lending Entity:
the capital required to set up his own business.
Canara Bank, SME Branch,
Vijayawada, Andhra Pradesh
Then he heard about the PMMY scheme during a Mudra Camp
conducted by Canara Bank’s Vijayawada SME Bank Branch. He realized
Business Activity:
that he was eligible for a loan although he could not collect the
Engaged in Carpentry and
collateral. So he approached the officers at the bank with a proposal
Wood work manufacturing and
and very soon they had sanctioned a loan of ` 5 lakh to him.
sales
With the capital he received, he set up a manufacturing unit for the
Loan Category:
crafting and sale of wooden furniture. Today, his business is
Kishore
picking up nicely and he is able to earn around ` 25,000 per month.
Amount Disbursed: He provides employment to 3 people at his workshop.
` 5 lakh

48
 Name of Beneficiary:
Shri. Viplav Singh

Viplav Singh is a young B. Pharma Graduate. Having worked with a

Location:
private firm for two years, he decided to venture into pesticides and
Gadarpur, Uttrakhand
fertilizers trading business. With this intent of becoming self-employed,
he also wanted to cater to local farmers in the agri-intensive Gadarpur.
Lending Entity:
Canara Bank, Tallakullam Branch,
He came to know of the MUDRA loan scheme through SBI’s MUDRA
Madurai Dist, Tamil Nadu
camp. He then applied for a loan and got sanctioned a financial
assistance of ` 5 lakhs under the PMMY in a hassle-free manner. Business Activity:
Trading of pesticides and
This provided the much needed boost to his business. In merely two fertilizers
years’ time he gained distributorship of 14 renowned companies
and his turnover surpassed ` 50 lakhs in FY17-18. Loan Category:
Kishore
Apart from providing employment to eight persons, his venture has
been instrumental in disseminating know-how of pesticides and Amount Disbursed:
fertilizers to increase farm output. ` 5. lakh

He is extremely satisfied to be making positive contribution to the

country’s agricultural sector.

49
 Name of Beneficiary:
Mrs. Bindu Sunny

38 year Bindu Sunny used to be a homemaker with two daughters.

Location: His husband is an auto driver. However, his income was not
Valakkavu, Thalikundu, sufficient to meet the growing household income. She then thought of
Mulayam P.O, Thrissur starting a self-employment unit herself, for which she started learning
the skill of broom making, a household item.
Lending Entity:
In 2015, Bindu started her broom making unit with a small loan of ` 20,000
ESAF Small Finance Bank, from ESAF and her savings of ` 10,000. She soon succeeded in the venture.
Thissur Branch, Kerala Owing to its good quality, her brooms got instantly sold and she was
unable to cater demand. So she hired two women from neighbourhood.
Business Activity:
Broom manufactur However, to grow business and procure raw materials she needed
more money. Being an existing client of ESAF, she had already received
information about the MUDRA loans.
Loan Category:
Kishore Bindu applied for loan under the MUDRA scheme. The bank, post
business evaluation, granted her a further financial assistance of
Amount Disbursed: ` 60,000 to expand business.
` 60,000 Bindu’s venture has been inspiring. She started off working alone making
50 brooms per day to employing eight staffs and making 500 brooms on
daily basis. She is extremely satisfied with the progress of her business
and has even branded her brooms as Matha Grand Brooms. While she
nets a profit of ` 30,000 - ` 40,000 monthly, she also benefits her staff by
paying them ` 500 on daily basis.
Bindu has ambitious plans for her business and is currently ploughing
back profits to grow it. She very soon plans to apply for a Tarun loan.
50
 Name of Beneficiary:
Linto KD

Linto used to work in a garage. His meagre income was not enough for
meeting family expenses. In order to support his expenses, he learnt Location:
mushroom cultivation and started it as a side business alongside his job. P.O Kainoor, Thrissur, Kerala

Lending Entity:
His mushrooms were instantly bought by most super markets,
ESAF Small Finance Bank,
hospitals and direct buyers because of its medicinal value. And soon
Amballur Branch, Kerala
he realised the massive opportunity lying ahead. He was focused on
expanding the business.
Business Activity:
Mushroom production
He got in touch with an ESAF SFB Staff and received all information
relating to Pradhan Mantri Mudra Yojana (PMMY). He applied for a MUDRA
Loan Category:
loan and received a financial assistance of ` 45,000.
Shishu

With this money Linto trained 10 people on mushroom cultivation Amount Disbursed:
and was able to meet the growing demand by sub-letting the orders ` 45,000
received to these 10 people. He now earns a steady income of
` 30,000 - ` 40,000 from this venture.

He is proud of his achievement and happy to meet his

family’s requirements.

51
 Name of Beneficiary:
Shri. Suhas Balkrishna Thakur

Even while Shri. Suhas Balkrishna Thakur was an employee of Reliance

Location: Industries, he began making plans to set up his own unit for making
Meghare, Bhardoli, Tal cocopit bricks, which can be used as organic manure in agriculture,
Shrivardhan, District Raigad plantations, nurseries, tissue culture centres, etc. This product enhances
the water holding capacity and acts as natural organic manure, while
Lending Entity:
improving germination and saving electricity.
Bank of India, Harihareshwar
branch, District Raigad,
He heard about the Pradhan Mantri Mudra Yojana (PMMY) through a
Maharashtra
campaign by the Harihareshwar branch of Bank of India and realized that
this would be the perfect way to garner the capital he needed to start his
Business Activity:
own business. He applied and received a loan for ` 9.5 lakh, with which he
Cocopit brick manufacturing
began to make his dreams into a reality.
unit
Today he has a flourishing business although he makes his product
Loan Category:
available at a low costs to help farmers. He supplies his product to various
Tarun
nurseries. He also engages in propagating the use of cocopit and its
Amount Disbursed: importance. But his biggest measure of success is the positive feedback
` 9.5 lakh he receives from his clients about his product. He is also happy that he is
able to contribute to social welfare as his product enables the production
of natural/organic food products. He is also proud that he can provide
livelihood to 6 people by giving them employment in his business.

52
 Name of Beneficiary:
Shri. Nripendra Saikia

Nripendra Saikia is a passionate photographer. For the last 15 years, he had

been earning his daily income from photography. But he was struggling to Location:
make ends meet. He only had a DSLR camera, which was not sufficient South Haibargaon,
for this profession. Dist. Nagaon, Assam

Lending Entity:
He desired to open a professional photography studio. This required
State Bank of India, Bazar
heavy investments in sophisticated equipment such as camera, laptop,
Branch, Nagaon, Assam
lights, printer, lenses, etc and importantly a place to sit and continue the
business with a tag. He was already struggling with finances.
Business Activity:
Photography
He came to know about MUDRA loan and contacted SBI for the same.
With technical and mental support from SBI’s General Manager and
Loan Category:
Branch Manager, he learnt more about the scheme and applied for a loan.
Kishor

He was ultimately sanctioned a loan of ` 5 lakhs from SBI’s Nagaon Amount Disbursed:
Bazar branch in a quick time and without any security. This loan ` 5 lakh
turned around his fortunes. He is now able to continue his passion for
photography and run business successfully. He even employs six youths
which is a great achievement.

Within a short span of time, he has earned fame as an established

photographer. He even contributes a part of his earnings to social works.
He is now a satisfied person with an improved social status.
53
 Name of Beneficiary:
Shri. Ketan Ashok Panchal

Shri. Ketan Ashok Panchal, Aged 39, is a resident of Visnagar Town.

Location: Born in a middle class family, he completed his ITI in mechanical
Visnagar, District Mehsana, engineering after standard 10th. After that, he took up a job with a
Gujarat company at Mehsana. Yet he always wanted to be an entrepreneur.
He eventually launched a business at Visnagar which was involved in the
Lending Entity:
manufacture of dies, which are used in the colouration of steel vessels,
Bank of Baroda, Visnagar Main in 2011. His company, called Ashok Industries, made a good start as he
Branch, District Mehsana, began to receive orders for his products from Ahmedabad, Surat, etc.
Gujarat But as time went by and his machinery became rather outdated,
he could not keep up with the demand and began to face the problem
Business Activity: of not being able to deliver goods in time.
Manufacturing of dies used in
One day, a friend of his told him about the Pradhan Mantri Mudra
steel vessels
Yojana. He approached the Visnagar Main Branch of Bank of Baroda
and applied for a loan under the PMMY scheme. The branch
Loan Category: sanctioned him a term loan of ` 8.50 lakh and he was able to
Tarun purchase new machinery in March 2017.

Amount Disbursed: With the help of the hydraulic press machinery unit that he purchased,
` 8.5 lakh his efficiency increased once more. Now he is able to complete his
orders in time. In fact, he has begun to manufacture vessels as well.
He has achieved a unit turnover of ` 7 lakh per and he earns a profit of
about ` 1 lakh from selling of vessel and dies.
His company employs a total of four people: two technicians
and two helpers.
54
 Name of Beneficiary:
N.J27 0Ci38J Shri. Bhagwati Lal Gameti

Shri. Bhagwati Lal Gameti’s family consists of his parents and two sisters.
Being the only son, the responsibility of his family falls squarely on his Location:
shoulders. As there were negligible opportunities for him at his native Udaipur, Rajasthan
place, he shifted to Udaipur to make a living around 8 years ago. With
limited education (8th standard) his hopes were shattered when he Lending Entity:
applied for work and faced multiple rejections. Nevertheless, he managed ICICI Bank, Udaipur main
to find work as a waiter /helper/ sales person, to make ends meet. In the branch, Udaipur, Rajasthan
meantime, he got married and had to support his new family with 4
children along with his 2 sisters and parents. Business Activity:
One day, after going about his daily chores, he came across a Purchased TATA ACE for
campaign activity jointly conducted by ICICI Bank and CK Motors, transportation business
Udaipur. With no ITR /banking or collateral to offer he was astonished
to find that under the PMMY scheme, he was eligible for a loan of upto Loan Category:
90% of the ex-showroom price. Accumulating all his savings, he Kishore
made up his mind to go ahead and try to claim his destiny.
After purchasing a truck with the financial assistance he received, he Amount Disbursed:
contacted various traders of plywood, hardware and tyres, etc., which ` 3,89,700
whom he had work in the past. He began transporting materials for
them. Being a very hard worker, his business circle expanded fast with
recommendations and repeat assignments from clients.
With this venture, he is now earning ` 30,000-40,000 per month and
is able to take good care of his family. He has put his children in good
schools and is comfortably saving for his sisters’ marriages. With a little
financial help he was able to truly embody the spirit of an entrepreneur.
55
 Name of Beneficiary:
Shri. Dinesh Kumar Kirad

Shri. Dinesh Kumar Kirad has seen hard times. Coming from a BPL
Location: family, there were days when it was difficult to put two square meals
Jawahar Nagar, Jaipur before his family. He worked hard and found a job that paid him
` 8000 a month. But he longed to do better in life. He dreamed
Lending Entity:
of starting an embroidery business.
ICICI Bank, Jawahar Nagar,
Jaipur, Rajasthan
Then one day, he approached ICICI bank’s Jawahar Nagar branch and
requested a loan for setting up an embroidery unit. The manager
Business Activity:
advised him to apply for the loan through Nagar Nigam Jaipur,
Embroidery
under the NULM scheme.
Loan Category:
With a manageable loan of just ` 25,000, he was able to scale up his
Shishu
income to ` 20,000 a month by setting up an embroidery workshop.
Amount Disbursed: He also employed 4 people in his business. Today, he is proud of the
` 25,000 example he has set for other young men like himself.

56
 Name of Beneficiary:
Shri. Bhaveshgiri Mukundgiri Goswami

Shri. Bhaveshgiri owned four cattle but was not unable to able
to fetch the required quantity of milk despite his hard labour and Location:
expenditure on fodder. He came to know about the MUDRA Scheme Vadagam, Dhansura, Aravalli
through a literacy camp conducted in his village by Dena Bank.
Lending Entity:
To take a leap forward in dairy farming, he approached Dena Bank
Dena Bank, Vadagam Branch
Vadagam Branch for MUDRA loan. The bank granted him a loan of
` 10 lakh for his small scale dairy unit.
Business Activity:
Small scale dairy unit
After availing the MUDRA loan, Bhaveshgiri purchased 20 Holstein
Friesian (HF) cows, the world’s highest-production dairy animals.
Loan Category:
He also employed 6 more people for maintaining the dairy unit.
Tarun
These combined efforts resulted in increased milk production
of 15 tonne per month having a market value of ` 4,00,000. The Amount Disbursed:
increased milk production boosted his income from ` 12,000 per month ` 10 lakh
before the MUDRA loan to an impressive 1,30,000 per month currently.

Mr. Bhaveshgiri Mukundgiri Goswami has become a role model for

the others in his village. He has proved that underprivileged people
can be empowered to become the masters of their own destiny.
All they need from the outside world is a little bit of financial support.

57
 Name of Beneficiary:
Shri. Yasinkhan Hameedkhan Pathan

Shri. Yasinkhan Hameedkhan Pathan lives in a slum in Ahmedabad,

Location: with family comprising of 7 members. He worked as driver with
Fatehwadi Sarkhej Road a small time transporter for around 5 years. He constantly faced
Ahmedabad financial difficulties as his income was low and he was responsible
for the upkeep of the entire family.
Lending Entity:
ICICI Bank, Nehrunagar,
Finally, he decided that he had to do something to overcome his
Ahmedabad, Gujarat
current situation. It was then that he heard about the PMMY scheme
through a transporter. Filled with hope, he approached the
Business Activity:
Nehrunagar branch of ICICI. The staff explained to him how the
Transport business
scheme worked and gave him the product information. He readily agreed
to raise the margin money in order to avail the funding.
Loan Category:
Kishore
With the money he purchased his own truck and is now operating
Amount Disbursed: as a market load operator in in Ahmedabad and surrounding areas.
` 283,545 He earns a handsome income of 35,000-40,000 per month, which
enables him and his family to lead a better life.

Most importantly, he has a clear sense of self-worth as he considers

himself an entrepreneur. He is able to provide a good education to
kids and ensure the well-being of the other members of his family.
He is an inspiration to many in his locality and he tells hopeful and
enterprising people like himself about the benefits of the PMMY scheme.
58
 Name of Beneficiary:
Smt. Gulsan Ara

Smt. Gulsan Ara helped her husband to establish an aluminium kadai

and tawa manufacturing and distributing unit at Kulti. Her husband Location:
used to work in a factory from which he received an income Neamatpur Bazar, Kulti,
that was inadequate to take care of his family’s needs comfortably. West Bengal
He wished to start a business independently but due to financial
Lending Entity:
constraints he was unable to do so. Taking a loan was not an option due
Bandhan Bank, Kulti branch,
to the exorbitant interest rates.
Burdwan district, West Bengal
Then, Smt. Gulsan Ara heard about Bandhan Bank and applied for
Business Activity:
a loan under the PMMY scheme. It was a life-changing decision
Manufacturer and distributor
for the couple. At present, the duo has an established a kadai and
of aluminium kadai and tawa
tawa manufacturing and distributing plant. They source the raw
material from Kolkata and their goods, aluminium kadais and tawas,
Loan Category:
are sold in the markets of Purulia, Asansol, Bankura and Durgapur.
Kishore

With sheer willpower, entrepreneurship skills and timely financial Amount Disbursed:
support, they now have their own kadai and tawa manufacturing and ` 1.4 lakh
distributing plant, which employs 10 workers at the plant.

59
 Name of Beneficiary:
Smt. Chumki Pal

Smt. Chumki Pal and her family ran a business of making and selling of
Location: conch bangles (known as sankha in Bengali), which are worn by married
Murutia, West Bengal Hindu women in Bengal. All was well until her mother-in-law became
terminally ill in 2009. The medical expenses kept shooting up and
Lending Entity:
eventually forced them to close the business. After a rough patch, they
Bandhan Bank, Mahishbathan
started looking for financial assistance from all and sundry.
branch, Nadia district,
West Bengal
Then one day, Smt. Chumki Pal attended a Bandhan Bank group meeting
at which she heard about the PMMY scheme. She took a leap forward,
Business Activity:
availed loan from Bandhan and restarted their business.
Making and selling conch
bangles (called sankha in
She now supports her family, has paid for her children’s education and
Bengali)
paid for the pucca house that they have built. While she has employed
3 people in her workshop, she plans to expand her business further.
Loan Category:
Kishore

Amount Disbursed:
` 1.25 lakh

60
 Name of Beneficiary:
Shri. Mohammed Iqbal

47 year old Md. Iqbal was engaged in the real estate business. However,
poor market conditions made it difficult for him to make a living. He saw Location:
an opportunity in the growing snacks industry and decided to give it a try. Noorani P.O, Palakkad, Kerala
Iqbal intended to differentiate by producing good quality snacks enriched
Lending Entity:
with essential vitamins. But he was short of necessary capital.
ESAF Small Finance Bank,
Palakkad Branch, Kerala
As fate would have it, one day he came across a newspaper
advertisement relating to Pradhan Mantri Mudra Yojana. He considered
Business Activity:
it the right moment and approached ESAF for a MUDRA loan. After
Energy food products i.e,
completion of all necessary formalities, he was offered a loan of
banana chips, potato chips,
` 6,00,000 two years back.
tapicoa chips and other
savouries.
He made an overall investment of ` 10,00,000 for setting-up shop,
obtaining FSSAI license and other registrations. Today, his shop in
Loan Category:
Palakkad is not only amongst the most profitable, but is also the only
Tarun
one in the entire village to be employing 16 people, including nine women.
Amount Disbursed:
He is gratified of his achievement and makes a monthly profit ` 6 lakh
of ` 1,00,000.

61
 Name of Beneficiary:
Smt. Pooja Katkar

Pooja Katkar got married to a family which had ironing and dry
Location: cleaning shop. The problem was that her entire family was dependent on
Tumsar, dist. Bhandara, just this one shop.
Maharashtra
She rightly thought of setting-up another unit of her own that can
Lending Entity:
generate additional income for the family. She wanted to establish a chain
ESAF Small Finance Bank,
of dry cleaning shop to create goodwill for family business as well as
Bhandara Branch, Maharashtra
provide employment.
Business Activity:
Pooja started her quest for sourcing money and it was at this moment
Ironing and dry cleaning unit
she came to know about Pradhan Mantri Mudra Yojana through a staff
at ESAF. She enquired about the eligibility and applied for loan. She was
Loan Category:
initially granted a MUDRA loan of ` 20,000 from ESAF Microfinance and
Shishu
later ` 40,000 from ESAF Small Finance Bank.
Amount Disbursed:
` 20,000 and ` 40,000 She made a total investment of ` 1,00,000 to set-up her new shop and
even employed two people. Pooja is delighted to be making an essential
contribution to the family with her monthly earnings of ` 20,000.

Her family’s living standard has greatly improved after this venture.

62
 Name of Beneficiary:
Smt. Samiksha Shende

Samiksha is unmarried and the only breadwinner of her family. Her father
passed away fighting cancer and her brother committed suicide. With no Location:
support from family and friends, Samiksha had no option but to start from Vayusena Nagar, Hajari Pahad,
scratch to survive and take care of her ailing mother. dist. Nagpur, Maharashtra

She considered opening a small utensils shop as there was none in the Lending Entity:
vicinity. Women had to travel long distance to a nearby town to buy even ESAF Small Finance Bank,
small utensils. She saw an opportunity here. Nagpur Branch, Maharashtra

Samiksha availed a MF loan of ` 20,000 from ESAF Microfinance and Business Activity:
established a shop in front of her house. Soon her business was doing Utensil and crockery shop
good and sales improving. She now thought of expanding.
Loan Category:
She got to know of MUDRA loans under the Pradhan Mantri Mudra
Kishore
Yojana by an ESAF staff. She applied for a higher business loan and was
considered for Kishore loan of ` 60,000. With his Samiksha bought more
Amount Disbursed:
goods and took a separate shop.
` 20,000 and ` 60,000
She is now a completely changed person. Her investment of ` 1,00,000
for procuring utensils and crockery is now generating a monthly income
of ` 20,000 and providing employment to one person.

Samiksha is now independent and plans to further expand business by

acquiring a nearby shop on rent.

63
 Name of Beneficiary:
Smt. Sapna Das

50 year old Sapna Das hails from Ranchi. She is fond of drawing and
Location: arts and craft. It was when she came across various decoratives used
Latma, Ranchi, Jharkhand for weddings, functions and political events that an idea struck her. She
thought of using her artistic skills to do business.
Lending Entity:
ESAF Small Finance Bank,
She availed a microfinance loan of ` 20,000 from ESAF to set-up an event
Ranchi Branch, Maharashtra
decorating unit. She and her team of artisans worked on developing
artistic decorations such as ‘Welcome’ signboards used in marriages and
Business Activity:
other occasions using thermocal and other materials.
Event decorating
In no time she started getting orders from across the city. To meet
Loan Category:
this additional demand she urgently needed to expand business and
Kishore
hire more people. An ESAF staff informed her about the MUDRA loan
Amount Disbursed: through which she was sanctioned another ` 50,000.
` 20,000 and ` 50,000
Sapna now hires two more people and procures additional materials
to meet the growing demand. Her business is flourishing. With an overall
investment of ` 1,00,000, she makes a monthly profit of ` 25,000 and
provides employment to five artisans.

64
 Name of Beneficiary:
Athira

Athira is from a middle class family comprising her spouse and a child.
She resides at Pallan, Thrikkunapuzha a small village situated in Alapuzha Location:
district of Kerala. She did tailoring business. Nevertheless the financial Thrikkunapuzha, Alapuzha,
condition of their family remained substandard. Kerala

Lending Entity:
To improve their financial condition Athira started extending
Ujjivan SFB, Haripad Branch,
support to her husband in running livestock business. They purchased
Alapuzha, Kerala
a cow and began supplying milk. Gradually their lifestyles improved
and were able to purchase more cattle. They were now the primary
Business Activity:
dairy suppliers in their area.
Cattle farming and animal
husbandry – livestock
Steadily with their business improved, they were now accessible to
financial resources. They decided to take business to the next level for
Loan Category:
which capital would be required. Athira came to know of the MUDRA
Kishore
loans under the Pradhan Mantri Mudra Yojana by an Ujjivan SFB staff.
Amount Disbursed:
She availed a MUDRA loan of ` 80,000 with which they bought more ` 80,000
cows and extended business to poultry farming and animal husbandry.
They now have 11 cattle and employ two people.

Athira and her husband are happy with this new found success.

65
 Name of Beneficiary:
Cynthia Teresa Dais

Cynthia Teresa lives with her husband, two sons and a daughter.
Location: She runs the family business of manufacturing copper utensils. They
Ramanagara Taluk and district, procure raw copper and process it to a desired shape by heating and
Ramanagar, Karnataka beating for making different utensils, ranging from copper tumblers to
large sized copper vessels.
Lending Entity:
Ujjivan SFB, Ramanagar, dist
Cynthia leased a premise for manufacturing copper utensils. With the
Ramanagar, Karnataka
improving sales and growing demand, she focused on expanding the
business. However, her savings was not enough support this expansion
Business Activity:
plans. She decided to avail a financial assistance of ` 1,50,000 from
Copper utensils manufacturing
Ujjivan under the PMMY scheme.
Loan Category:
Cynthia was now able to procure more raw materials and enhance
Kishore
utensil manufacturing. Through her confidence and efforts to growth
Amount Disbursed: the business, she achieved better financial stability while providing
` 1,50,000 employment to three skilled labours.

Cynthia is now successfully carrying on the family legacy of

manufacturing copper vessels in a traditional way (hand-made) which is
the greatest achievement for her.

66
 Name of Beneficiary:
Smt. Haseena Taj

Haseena Taj’s business story is encouraging. She started with a failure

in silk business, but that did not pull down her spirit. She again started Location:
looking for business opportunities by understanding market trends and Channapatna, Ramanagara,
demand. After a proper analysis, Haseena decided to venture into the Karnataka
business of almirah and furniture manufacturing.
Lending Entity:
Ujjivan SFB, Channapatna
Assisted by an Ujjivan SFB staff, she took a MUDRA loan of ` 100,000
Branch, Ramanagara,
to begin a new chapter. Along with her husband, she started developing
Karnataka
business and established a permanent unit in the vicinity.
Business Activity:
Haseena was also assisted by one of her sons, who post completing his
Almirah manufacturing
studies joined in and took care of procurement and order management,
while she handled customer service. Together they were able to
Loan Category:
scale-up the business. Overtime they decided to focus on undertaking
Kishore
bulk orders for schools and offices that offer better margins.
Amount Disbursed:
Her family is proud of her and delighted with their new found success. ` 1,00,000
Employing a total of seven people, they manufacture an average 20-25
steel almirahs weekly. Besides with her savings, Haseena has also been
able to fund two cars for her sons’ travels company.

She is overwhelmed and happy to make the right decision to

enter this business.
67
 Name of Beneficiary:
Smt. Suvarna

Suvarna is an expert in making puris. If you are feasting on a delicious

Location: Gol-Guppa or a chaat made of puri in Chamrajpet and Hoskote, than
Virabhadra nagar, Hoskerhalli, there is a greater chance that you are savouring on the puris made in
Bangalore Suvarna’s facility. She has been engaged in the business since 18 years
and recives help from her husband and son who handle raw material
Lending Entity: procurement and vendor supply activities.
Ujjivan SFB, Chamrajpet,
Bangalore, Karnataka But things were not so smooth earlier. She initially used to make puri
with hands from her home which was both time and cost intensive. Later
Business Activity: on she moved into a leased premise in Chamrajpet and procured puri
Pani puri manufacturing roll making machines. With this she was able to cut costs and speed-up
production process.
Loan Category:
In due course Survana’s business started making healthy progress and
Kishore the demand for her puris began growing. She looked forward to business
expansion but was short of necessary funding. At this time, a staff from
Amount Disbursed: Ujjivan informed her of the new MUDRA loan scheme and she availed a
` 1,50,000 loan of ` 1,50,000 through it.

This additional capital allowed Suvarna to procure more machines

and establish a new facility in Hoskote to tap market in the outskirts of
Bangalore. Today, she has a total of two facilities employing 10 people
and five machines that manufacture anywhere between 150 to 180 kgs
of puris each day. She also owns a luggage and a passenger auto for
supply. Almost all retailers in the region procure puri from them.
68
 Name of Beneficiary:
Smt. Latha

Hard working and fiercely independent, Latha is most happy

while following her passion of making flower garlands. She came to Location:
know about the PMMY Scheme through the staff of BFIL, a bank Sorba Sagar, Shimoga,
offering loans and services to weaker sections of the society. Karnataka
Since 2016, she has availed various products of BFIL to increase her
Lending Entity:
income from making flower garlands.
BFIL, Sagar Branch, Shimoga,
Karnataka
Her business is profitable and she now aspires to fulfil many of her dreams.
She is also the role model for many other women of her centre. Latha
Business Activity:
encourages them to learn the skill of garland making to earn additional
Making flower garlands
income and utilise the revenue for earning bread for their family.
Loan Category:
With a little bit of financial push, passion can open the doors to a more
Shishu
meaningful life. Many women like Latha can now pursue their passion
under the PMMY Scheme. Amount Disbursed:
` 15,010

69
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70
 Name of Beneficiary:
Smt. Rekha

Rekha, the first fisher woman of our country, according to CMFRI (Central
Marine Fisheries Research Institute) has broken all myths and traditional Location:
conventions. She works hard in an overwhelmingly male-dominated Kerala
profession to contribute to her financial responsibilities. Her efforts were
Lending Entity:
recognised by the Government and she was presented with a memento
BFIL, Chavakkad , Thrissur,
by Sudarshan Bhagat, Union Minister of State for Agriculture & Farmers
Kerala
welfare in 2017.
Business Activity:
Rekha came to know about PMMY from BFIL staff. Post that she has
Fisheries
availed multiple loans from the organisation for last 4 years. The loans
have been utilised for buying fishing equipment. Small weekly loan
Loan Category:
repayments are easily facilitated through her daily earnings. Leading
Shishu
a fulfilling and dynamic life, Rekha is the role model for other women
in her society. Amount Disbursed:
` 53,575 (` 14940, ` 38635)
When there is a will, there is way; in this case the way being
the Mudra loans.

71
 Name of Beneficiary:
Smt. Sagarika Das

Smt. Sagarika Das, aged 37 years, resident of Netaji Nagar, Cuttack came
Location: to know about BFIL from the nearby villages. The BFIL field staff then
Netaji Nagar, Cuttack informed her on the PMMY Scheme. She promptly availed multiple loan
products from BFIL and invested the same in her agarbatti business.
Lending Entity:
BFIL, Cuttack, Odisha
Support from her husband paved the way for success. She also
gets ample assistance from her family members for making incense
Business Activity:
sticks. Her products have gained popularity among the locals and
Making agarbatti
vendors, and her business has expanded from Cuttack to the outskirts of
(incense sticks)
Athagarh and Choudwar.
Loan Category:
With business expansion, her enterprise has provided employment
Shishu
to 5-6 more people. More importantly, Sagarika enjoys good
Amount Disbursed: reputation in her society and has become a source of inspiration
` 46,160 (` 20,010 & 26,150) for many others. She has also coordinated with other locals to form
groups and centre at their village. This centre is now considered
strong enough to provide financial support and generate various
employment opportunities.

72
 Name of Beneficiary:
Smt. Satya Bhama Sahoo

Satya Bhama Sahoo was living a very basic existence till she came to
know about PMMY Scheme from BFIL field staff in 2012. Since then, she Location:
has been regularly availing the product and services of BFIL to grow her Barabati Village, Khurdha,
business and revenue. Odisha

Lending Entity:
In consultation with her husband, Satya used the MUDRA loans
BFIL, Sunakhala Branch
to purchase automatic machines and set up her handloom
Barabati, Khurdha, Odisha
business. Prior to 2012, her husband used a handmade machine
where the daily output was merely 2-3 pieces of weaved cloth.
Business Activity:
With handloom machines their revenue and profit has increased
Handlooms
manifolds. To put in perspective, their daily earning 5 years ago was
` 150 to 200, which has now increased to ` 1000. As a natural outcome,
Loan Category:
her living conditions have improved immensely.
Shishu

Satya credits her success to the positive support from the bank and the Amount Disbursed:
timely loan availed under the MUDRA Scheme. ` 39,950 (` 14850 and ` 25100)

73
 Name of Beneficiary:
Smt. Shanti Devi

Shanti Devi, with her husband Prasad, was running a small stationary
Location: shop. However, as her family size increased it became difficult to make
Gaya, Bihar ends meet with the shop income. Around the same time, she came to
know about BFIL from the nearby village and received information on the
Lending Entity:
PMMY from the BFIL field staff.
BFIL, Gaya, Bihar
Shanti availed loans under the MUDRA Scheme and invested the
Business Activity:
same for business expansion. She started selling school books and
Book binding, Stationery shop
other stationery items (apart from pen, pencils and copy). In no
time her business boomed and she bought a Xerox Machine to
Loan Category:
support the stationery shop. She is now running an independent gift
Shishu
shop along with stationery shop.
Amount Disbursed:
` 29,565 Higher income and better lifestyle have made Shanti’s family were
happy and satisfied. They remain grateful for the assistance rendered to
them under the Mudra Scheme.

74
 Name of Beneficiary:
Shri. Bhagat Chander

Shri. Bhagat Chander was unemployed and earning little or no income.

After hearing about the Prime Minister’s Mudra loan scheme, through Location:
electronic and print media, he approached J&K Bank’s Chadwal branch in Chadwal, Kathua
Kathua the for financial assistance.
Lending Entity:
J&K Bank, Chadwal, Kathua,
The branch vetted his proposal and sanctioned and disbursed a
J&K
Mudra loan to the tune of ` 2 lakh, under the Saral finance scheme to
small businessman. With the money he received, he set up a
Business Activity:
small business of selling and repairing mobile phones and selling
Repair & Sale of Mobile Phones
mobile-related accessories too.
and related accessories
With his hard work and dedication, he is now able to earn
Loan Category:
` 25,000 per month from his business. He has also provided
Kishore
employment to two people from his village. Now he is
expanding his business to Samba District and has been allotted a Amount Disbursed:
service centre status by a reputed mobile phone company. ` 2 lakh

75
 Name of Beneficiary:
Smt. Neelu Kalsi

Smt. Neelu Kalsi had a small beauty salon - Natural Look Beauty Point
Location: – at Lower Shanti Nagar, Jammu, the heart of the city. With around
Shanti Nagar, Jammu three permanent employees working at her unit, she rendered
services such as bridal make-up and personalized hair and make-up for
Lending Entity:
special occasions. As the proprietor, Smt. Neelu Kalsi started this
J&K Bank, Patel Nagar, Jammu
business on a very small scale. Due to her hardwork, strong will power,
dedication and determination, she established her business, inspite of
Business Activity:
tough competition.
Beauty Salon
One day, she saw an advertisement for the Mudra Loan Scheme on
Loan Category:
television and decided that it was time for her to access funds and
Tarun
expand her business. She wanted to give her parlour the latest
Amount Disbursed: look as this would attract more clientele. She approached the Patel
` 9.21 lakh Nagar branch of J&K Bank and availed of a Term Loan. The Bank’s
timely finance infused a fresh lease of life into his dreams.

After utilizing the loan effectively, Smt. Neelu Kalsi has blossomed
into an ace entrepreneur who has been able to establish her name
in the beauty services sector. Based on her business profile, there has
been a 100% growth in her turnover.

76
 Name of Beneficiary:
Shri. Surinder Kumar

Starlight Enterprises is a little stationery shop, owned by Shri. Surinder

Kumar, located in the main market of Khour. An enterprising ex- Location:
serviceman, having retired from the BSF, he wanted to do something that Khour Tehsil, District Jammu
could bring in extra money, which would help him and his family cope
Lending Entity:
with the rising cost of living.
J&K Bank, Khour District
branch, Jammu, J&K
He heard about the Mudra loan scheme from a close relative and
approached the Khour branch of J&K Bank for finance.
Business Activity:
Retail Trade of Stationery
The bank helped him to set up his unit, which stocked and sold
Items
stationery and related items, and provided him with a cash credit limit
of ` 3.50 lakh. Within a week’s time, it was running satisfactorily and
Loan Category:
delivering a monthly sale of around one lakh per month. In addition,
Kishore
he was provided with a PoS machine as well, so that he could offer clients
the easy of cashless transactions. Amount Disbursed:
` 3.5 lakh
The stationery show has shown good progress, with a turnover of ` 1 lakh
and is expected to touch a sales figure of ` 12 lakh for the whole year.

77
 Name of Beneficiary:
Smt. Hema Rathore

Smt. Hema Rathore’s 32 year old son passed away due to a heart attack
Location: at the beginning of 2016. Shortly afterwards, in the next 2 months, she
Niwaru Road, Jaipur, Rajasthan lost her younger son. Eventually, her husband also passed away by
the end of that year. Suddenly, within a couple of months, her
Lending Entity: life seemed meaningless.
AU Small Finance Bank, Despite this avalanche, Smt. Hema Rathore regained control over her live
Mansarover branch, Jaipur, and kept her hopes alive. She went to work for the first time after she had
lost everything in life, at the age of 54 as she had to provide for a family of
Rajasthan two young widows and 4 grandchildren. Her husband had a motor driving
school and within a month, she was struggling to even pay the EMI of
Business Activity: vehicles, leave aside running the business. That was when she decided
Motor Driving Teaching School that she had to do something.
She contacted Au Financiers (now AU Small Finance Bank) as she was
Loan Category: unable to pay the EMI for the vehicles’ funded by them. She requested
Tarun them for a loan transfer in her name and a few months to get things in
order. To her surprise, they agreed and assured that they would assist
in any way they could, during her difficult time. Slowly and steadily, she
Amount Disbursed: found her ground and understood the business. She started paying the
` 275,000, ` 215,000 and EMIs after two months. With the help of the loan and flexibility given by AU
` 236,000 SFB, she took a loan for 2 more vehicles to run her motor driving business
better. They informed her about the PMMY scheme and its features and
helped her to apply for loans under the scheme.
Today, Smt Hema Rathore has a fleet of 4 vehicles and employs
4 drivers in her motor driving school. The business is running
better than ever and she earns around ` 1.5 lakh every month, after
paying her employees well, paying her EMIs on time and providing a good
education to her grandchildren.
78
 Name of Beneficiary:
Shri. Kailash Meena

37-year-old Shri. Kailash Meena hails from the small the town of
Rishabhdev, in Rajasthan. But his outlook and ambitions are far bigger. Location:
He was just a driver, earning a meagre ` 7,000-8,000 every month Rayana, Teh Rishabhdev,
till last year. However, he always believed that his fortune is in his own Udaipur- Rajasthan
hands. So, he decided to take the first step towards improving his
Lending Entity:
lot by owning a taxi.
AU Small Finance Bank,
Savina Main Road branch,
To buy his own taxi, Kailash approached several financing companies
Udaipur, Rajasthan
in Rishabhdev but none worked out. When someone introduced
him to a representative for AU Financiers (now AU Small Finance
Business Activity:
Bank), the bank officials informed by the bank about PMMY scheme
Taxi Business
of the Government of India and the various features of the scheme.
Suddenly everything seemed to fall in place. He got his loan approval in a
Loan Category:
single day and the car was delivered to him in the next 2 days.
Tarun

Today Shri. Kailash Meena is an established taxi operator earning well over Amount Disbursed:
` 40,000 per month and comfortably providing for all his family’s ` 7.7 lakh
needs. His business has made him more independent and he is
able to provide for the education of his daughter. Now he wishes
to expand his taxi business and provide jobs to other unemployed
youth in the near future.

79
 Name of Beneficiary:
Smt. Renuka Patel

Smt. Renuka Patel started working at the age of 40. From being one
Location: of the many workers in the stitching and embroidery factory of Mr.
Vastral, Ahmedabad, Gujarat Nayak, her husband’s friend, she went on to become a supervisor in
a few years. With her hard work, within 6 years, she was supervising 4
Lending Entity:
of Mr. Nayak’s factories and sometimes advised him on his business
AU Small Finance Bank,
expansion. Mr. Nayak knew she was ready for her own flight. So, he offered
Satellite branch, Ahmedabad,
to sell one of his factories to her and initiate her entrepreneurial journey.
Gujarat
She got to know about the PMMY scheme through her husband and
Business Activity:
then approached AU Small Finance Bank, where she was informed
Stitching & Embroidery
about the PMMY scheme and its various features in detail. She
Business
received a loan of ` 4 lakh to start her entrepreneurial journey on the
auspicious occasion of Diwali in 2017.
Loan Category:
Kishore
Within the last 6 months Smt. Renuka Patel has set up two business
Amount Disbursed: units, one for stitching & embroidery in Vastral, Ahmedabad and
` 4 lakh another in the nearby village of Mahijeda for making cloth bags.
Her household income has gone up from ` 50,000 per month
(including husband’s salary) to over ` 1,20,000 p.m. within this short
span of time. She is already employing more than 13 full-time
women workers and 5-7 women who work from their homes in
Vastral. She aspires to employ every housewife (home-maker) in Vastral
so that maximum women can become self-reliant.
80
 Name of Beneficiary:
Shri. Vikas Chaudhary

27 years old Shri. Vikas Chaudhary knows how to adapt to changing times.
During his early 20s, he had managed a second-hand vehicle, financed in Location:
partnership with a friend from AU. By delivering vegetables in this vehicle, Jamwaramgarh, Jaipur
he could earn a modest monthly income of ` 4,500.
Lending Entity:
AU Small Finance Bank,
Later, he realized that having his own vehicle would increase his
Ghatwari branch, Shahpura,
potential to earn while making him financially stronger. Once again,
Jaipur
he approached Au Financers (now AU Small Finance Bank) for this
loan in 2017. His enthusiasm, business acumen and good track record
Business Activity:
convinced AU to offer him another vehicle loan, under the PMMY
Vegetable transport business
scheme, this time for himself. He got his vehicle in the same month that
he had applied for the loan. Within 3 months, he multiplied his earnings
Loan Category:
over 5 times. From ` 4,500 per month, his income went up to ` 25,000 to
Kishore
` 30,000 per month.
Amount Disbursed:
With age on his side, a vehicle as a steady source of income, his very ` 3 lakh
own house under construction and an innovative spirit, there is no
looking back for this progressive man. He is now planning to
buy more such pick-up vehicles and will be able to generate further
employment soon.

81
 Name of Beneficiary:
Shri. Jainath Patel

After receiving computer hardware training from an institute in Mumbai

Location: in 2006, Shri. Jainath Patel worked to get experience too. In 2008, he
Deendayal Ward, Jabalpur, returned to Jabalpur with the right training and a wide range of experience
Madhya Pradesh on diverse types of customer queries. He started visiting people’s homes,
cybercafés and offices to repair their machines. By 2013, he started getting
Lending Entity: overloaded with work. That is when he decided to setup a small shop and
AU Small Finance Bank, hire 2 people. In the next 2 years, his business gained further momentum
Bhawartal Crossing, Jabalpur, and he was earning about ` 40,000 to 45,000 every month.
Madhya Pradesh
Even though he was earning well, he realized that about 1/3rd of his
income was spent on paying the rent for the shop. Besides, the shop
Business Activity: was also getting too cramped and there was no place to store spare
Computer repair/ refurbishing parts, work and meet customers simultaneously. So, he decided to go
shop for a bigger shop and this time, he wanted to buy one. Around the same
time, he happened to meet a young sales professional for laptop repair.
Loan Category: He turned out to be an employee of Au Financiers (AU Small Finance
Tarun Bank), who got to know about Jainath’s requirement while interacting
with him. He told Jainath about the PMMY scheme and the very next day,
Amount Disbursed: he started processing Jainath’s papers. Within a month, Jainath bought
` 8.5 lakh his own shop.

It was a life changing moment. His income has doubled, he has his own
shop, his house is renovated and now, he can take care of all his family’s
growing needs better. Ever since he bought the shop, he has hardly gone
out for customer calls. Now he has 4 employees managing outside calls
while he plans for the next big leap to propel his business forwards.
82
Notes

83
Notes

84
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Corporate & Registered Office:
MSME Development Centre, C-11, G-Block, Bandra-Kurla Complex,
Bandra (E), Mumbai-400 051.
www.mudra.org.in | Email: ceo@mudra.org.in

02