A Study On Online Payment Methods Among College Students With Special Reference To Christ College
A Study On Online Payment Methods Among College Students With Special Reference To Christ College
A Study On Online Payment Methods Among College Students With Special Reference To Christ College
UNIVERSITY OF CALICUT
BACHELOR OF COMMERCE
Submitted by
NAVYA E S
(CCASBCM098)
Ms. RAKHI .S
DEPARTMENT OF COMMERCE
MARCH 2021
CHRIST COLLEGE (AUTONOMOUS), IRINJALAKUDA
CALICUT UNIVERSITY
DEPARTMENT OF COMMERCE
CERTIFICATE
The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any
Degree, Diploma, Associateship or other similar title of any other university or
institute.
I would like to take the opportunity to express my sincere gratitude to all people
who have helped me with sound advice and able guidance.
Above all, I express my eternal gratitude to the Lord Almighty under whose
divine guidance; I have been able to complete this work successfully.
I am thankful to Prof.Lipin Raj K, Class teacher for his cordial support, valuable
information and guidance, which helped me in completing this task through
various stages.
I would like to express my gratitude to all the faculties of the Department for
their interest and cooperation in this regard.
I extend my hearty gratitude to the librarian and other library staffs of my college
for their wholehearted cooperation.
LIST OF TABLES
LIST OF FIGURES
THEORETICAL
CHAPTER 3 10 – 15
FRAMEWORK
FINDINGS, SUGGESTIONS
CHAPTER 5 37 – 40
& CONCLUSION
BIBLOGRAPHY
ANNEXURE
LIST OF TABLES
TABLE
TITLE PAGE NO:
NO:
FIGURE
TITLE PAGE NO:
NO:
Despite the use of money as a medium for the exchange of goods and
services,
E-payment has been a convenient mode of exchanging goods and services.
E-payment systems were not introduced to replace cash but as an alternative
to cash. There are many methods available for making online payment and
students are also making payment through e-payment rather than cash
payments as it is easy to carry out transactions online.
Students usually make mobile payments for e-payment as most of them are
carrying their mobile phones often and it is the most suitable mode for them
to make payment. The education system is also moving towards online
payment and every transactions is being carried out online. Many online
payment modes are available which enables simple and fast payments. This
payment method is available for all devices (mobile phones and computer),
irrespective of the operating system and web browser. Google pay, Amazon
pay, Paytm and Phonepe are some of the popular mobile payments app in
India. The free apps allows you to send and receive money and also pay
utilities bills on the go.
1.1 Statement of the problem
The study titled “A study on online payment methods among college students
with special reference to Christ College Irinjalakuda” is conducted to understand
the reachability of e-payment among students and its satisfaction level.
The study is focused on use of online payment methods among Christ college
students. It is highly relevant topic in present scenario. Students with e-payment
apps set up on their mobile phones will present the phones to near field
communication enabled readers on campus to complete transactions. This study
mainly emphasized on college students, their use, acceptance and satisfaction.
Both primary and secondary data are collected for the purpose of the
study.
1.5.3 Sources of Data
Convenience sampling
1.7 Tools for Analysis
1.9 Chapterisation
Chapter 1 – Introduction
This chapter contains a description of introduction, statements of the
problem, objectives of the study, scope and significance, research design
adopted, tools for analysis and limitations of the study.
Chapter 2 – Review of literature
This chapter presents Introduction, Conceptual review and Empirical
Literature. This deals with the review of the literature.
Chapter 3 – Theoretical framework
This chapter presents Introduction and theoretical review of E-payment
methods.
Chapter 4 – Data analysis and interpretation
This chapter presents Introduction, data analysis and interpretation. This
deals with the analysis of the primary data through the tables and graphs with
their interpretation.
Chapter 5 – Findings, suggestions and conclusions
This is the concluding chapter of the study. It draws on the major findings
and concludes with a few suggestions.
CHAPTER II
REVIEW OF LITERATURE
2.1 Introduction
Ahuja & Joshi (2018) have studied about the customer perception concerning
Mobile wallets. In this study they examined that the factors exploration
technique is used to classify the factors which influence customer opinion
towards Mobile wallets. The study has been conducted about the different types
of mobile wallets in India. The data is collected from both secondary data and
primary data.
Singh & Gupta (2016) they have conducted a study to identify various factors
influence on the adoption of mobile wallet payment among customers. They
considered the various variables for the study are Convenience, Trust, Security,
and Adaptability which have an impact on the satisfaction of mobile wallet
usage. The study was conducted in the kurali city, District of Punjab. Person’s
Correlation Analysis was to investigate the relationship between the different
basic varables of the study. The study findings show that mobile wallets are
considerd as the futures of cash.
Meuthia (2015) the study has been investigated that empirically the
experiences of user’s satisfaction on e-money adoption in Indonesia. In this
study the trust was considered as an important factor for e-money adopt, and at
the time of promotes the system quality and participation. The data was
collected from 117 e-money respondents in Indonesia. The result shows that
user’s satisfaction is determined
based on system quality and participation of users. The research proposed that
trust factors have high level followed by others stimulants variables. The study
concluded that trust and distrust were strongly influenced the level of user’s
satisfaction on e-money adoption in Indonesia.
Palaka et al. (2010) presented a model for peer to peer e-commerce transactions
with decentralized approach focusing on the reliability issues of centralized
payment systems offered by Internet e-commerce websites such as e-bay and
Amazon. They argued that a centralized architecture though more secure, was
prone to disaster amidst a single point of failure. It also posed problems of
bandwidth thereby limiting their scalability.
Cobb (2004) according to him the value of electronic payment was way beyond
the immediate convenience and safety of cards, contributing to a great extent to
the overall economic development.
Lee et al. (2004) in his study said that since digital money could trace double
spending, and double spending protects content by exposing the double
spender’s identity, digital cash was a fool proof way of guarding against illegal
redistribution of intellectual property and materials.
Humphery et al. (2001) in his research concluded that the introduction and use
of electronic payment instruments held the promise of broad benefit to both
business and consumers in the form of reduced costs, greater convenience and
more secure, reliable means of payment and settlement for a potentially vast
range of goods and services offered worldwide over the internet or other
electronic networks.
CHAPTER III
THEORETICAL FRAMEWORK
3.1 Introduction
E-payment
E-payment systems have become increasingly popular due to the widespread use
of the internet based shopping and banking. There are numerous different
payment systems available for online transactions. These include the traditional
credit, debit, and other cards also new technologies such as digital wallets, e-
cash and mobile payments.
Digital Payment
Digital payment has become one of the famous and modern technology which is
widely used in this current period. This is the best alternative to avoid any
obstacle regarding payments and all the other activities like the shopping,
recharge, and other wallet payments. Internet is a very important source of life
in this modern era in order to survive modernization along with digital payment
is necessary. Digital payments are now done through digital wallets also known
as “e-wallet” that allows one party to make to make electronic transactions with
another party bartering digital currency units for goods and services. There are
mainly three types of digital wallets and they are closed wallet, semi-closed
wallet, and open wallet.
Amazon pay, Paytm, PhonePe and Google pay are digital wallet platforms and
online payment system developed by Amazon, Vijay Shekhar Sharma and
Sameer Nigam and by Google to power in-app and tap-to-pay purchases on
mobile devices, enabling users to make payments with Android phones, tablets
or watches. To use these you will need NFC- enabled Android device running
Lollipop 5.0 or higher for in-store purchases.
History
It offers send and receive money using credit card, bank account, or Amazon
Payments balance transfer as payment methods. It also create “Payment
Instructions” to define conditions and constraints desired for a given transaction,
and programmatically obtain payment authorizations or “tokens” that represent
these Payment Instructions from customers. It also execute one-time, multiple,
or recurring payments on behalf of customers. Aggregate micro-transactions into
a single large transaction using Prepaid and Postpaid capabilities. It has also
build payment applications where you are neither the sender nor the recipient of
funds. You can build marketplace applications that enable the movement of
money between two third parties. We can also view account balances, transaction
histories, and transaction details on the Amazon Payments website. FPS has to
be integrated into a shopping cart to be available to buyers as a payment option
and as such it does not compete against other payment modes. Amazon is one of
the strongest online brands with immediate trust and millions of registered users
that have probably successfully bought something on Amazon without worry.
As a payment platform, however, Amazon has taken a leadership role with FPS.
We are likely to see new business models emerge and niche payment problems
solved in particular micro-payments.
Paytm: Paytm was founded in August 2010 with an initial investment of $2
million by its founder Vijay Sharma in Noida, a region adjacent to India’s capital
New Delhi. It started off as a prepaid mobile and DTH recharge platform, and
later added data card, postpaid mobile and landline bill payments in 2013.
By January 2014, the company had launched the Patym wallet, which the Indian
Railways and Uber added as a payment option. It launched into e-commerce with
online deals and bus ticketing. In 2015, it unveiled more use-cases like education
fees, metro recharges, electricity, gas, and water bill payments. It also started
powering the payment gateway for Indian Railways.
In 2016, Paytm launched movies, events, and amusement parks ticketing as well
as flight ticket bookings and Paytm QR. Later that year, it launched rail bookings
and gift cards.
Paytm’s registered user base grew from 11.8 million in August 2014 to 104
million in August 2015. Its travel business crossed $500 million in annualized
GMV run rate, with 2 million tickets booked per month.
In 2017, Paytm became India’s first payment app to cross over 100 million app
downloads. The same year it launched Patym Gold, a product that allowed users
to buy as little as Rs1 of pure gold online. It also launched Paytm Payments Bank
and ‘inbox’, a messaging platform with in-chat payments among other products.
By 2018, it started allowing merchants to track their payments and day-to-day
settlements instantly. This led its merchant base to grow to more than 7 million
by March 2018.
The company launched two new wealth management products – Paytm Gold
Savings Plan and Gold Gifting to simplify long-term savings. In January 2018,
Paytm entered into a joint venture with Alibaba Group-owned gaming company
AGTech Holdings to launch Gamepind, a mobile gaming platform. Gamepind
was later rebranded as Paytm First Games in June 2019.
In March 2018, Paytm Money was setup with an investment of 9 crore to bring
investment and wealth management products for Indians. In March 2019, Paytm
launched a subscription based loyalty program called Paytm First.
In May 2019, Paytm partnered with Citibank to launch Paytm First credit card.
In July 2020, Tata Starbucks partnered with Paytm allowing its customers to
order food online during a coronavirus (COVID-19) pandemic.
In August 2016, the company partnered with Yes Bank to launch a UPI-based
mobile payment app, based on the government-backed UPI platform.
Within 3 months of launch, the app was downloaded by over 10 million users.
In 2018, PhonePe also became the fastest Indian payment app to get a 50 million
badge on the Google play store. The PhonePe app overtook BHIM to emerge as
the market leader in UPI transactions in August 2017.
Google Pay: originally launched as Android Pay, the service was released at
Google 2015. Android Pay was a successor to and built on the base established
by Google Wallet which was released in 2011. It also used technology from the
carrier-backed Soft card. Google had acquired its intellectual property in
February 2015. At launch, the service was compatible with 70% merchants.
Google Wallet
still powered web-based Play Store purchases and some app-based peer-to-peer
payments, for instance in Gmail.
In 2016, Google began a public trial in Silicon Valley of a related mobile app
called Hands Free. In this system, the customer does not need to present a phone
or card. Instead a customer announces they wish to “pay with google” and give
their initials to the cashier, who verifies their identity with a photo previously
uploaded to the system. The customer’s phone will only authorize payment if its
geographic location system indicates it is near a participating store.
On January 8 2018, Google announced that Google Wallet would be merged into
Android pay, with the services as a whole rebranded as Google Pay. This merger
extends the platform into web-based payments integrated into other Google and
third-party services. The rebranding began to roll out as an update to the Android
Pay app on February 20, 2018. The app was given an updated design and now
displays a personalized list of nearby stores which support Google Pay.
E-payment is something that allows people to pay for things through their
phones, rather than through a credit card or cash. Advantages and Disadvantages
of the application are listed below.
Advantages
• Very secure
• Easy to use
• Free to use.
Disadvantages
• Having virtual money source may encourage people to spend more than they
have.
• One would have to take his or her phone out more often to pay for things
• People are more likely to glance over and steal your pin number
Data analysis is a process for obtaining raw data and converting it into
information useful for decision making by user.
The table and graph shows the gender classification of respondent 38% of
respondents are male and also seen that 62% of respondents are female.
38%
Male
Female
62%
Table 4.2: Table Showing Awareness about Functionality of E-
wallets.
From the table and data, it shows the awareness level about the
functionality of E-wallets. Here 67% of the persons are aware about its
functionality and 27% of them are partially aware, 5% of them are fully
aware, at last 1% are not at all aware about E-wallets functionality.
E-wallets.
Fully Aware Not Aware
5% 1%
Partially Aware
27%
Aware
67%
4 2%
3 7%
2 8%
1 83%
From the table and figure more than half of the respondents got the
information about e-wallets from their friends 62%. Social Media has a
role in 22% of respondents, 15% from Advertisements and the remaining
1% got information from Magazines/Television.
70% 62%
60%
50%
40%
30%
22%
20%
15%
10%
0%
1%
Friends
Social Media
Advertisements
Magazine/Television
Table 4.5: Table showing Use of E-wallets for Financial Transactions.
8%
Yes
No
92%
Table 4.6: Table showing reason for use of E-wallets over other mode
of payment.
From the above data it is clear that people prefer something which is ease
of use. The data shows 27% looks for time saving, 5% looks for security
and 3% for wide acceptability respectively.
Chart 4.6: Chart showing reason for use of E-wallet over other
modes of payment.
Wide acceptability 3%
Security 5%
REASONS
From the table and figure 87% of the respondents prefer smartphones in
order to use E-wallets while 12% prefer both smartphone and computer,
only 1% prefer computer alone in order to use E-wallets.
90%
80%
77%
70%
60%
20%
13%
10% 10%
0%
0 0.5 1 1.5 2 2.5 3 3.5
Table 4.9: Table showing purpose of using E-wallets.
Both the table and figure makes us aware that most of the respondents use
E-wallets for all these uses mentioned above. E-wallet is an all in one
wallet.
90%
82%
80%
70%
60%
50%
40%
30%
20%
13%
10% 0% 5%
0%
Utility and
Recharge
Bill Money
payment transfer All of the
above
Table 4.10: Table showing things to keep in mind while using E-
wallets.
From the data, we can understand that 45% of the respondents looks for
rewards, 25% looks for cash back, 17% looks for premium offers and 13%
looks for discounts available which is the least of them.
45%
40%
35%
30%
25% 45%
20%
15% 25%
10% 17%
13%
5%
0%
Rewards Cash back Premium offers Available
discounts
Table 4.11: Table showing E-wallets usage.
The table and chart shows the times that the respondents have used E-
wallets. About 60% of them have used more than 15 times and the
remaining have used 10-15times, 5-10 times. Every respondents have used
E-wallets more than once.
60%
60%
50%
40%
30%
25%
20%
10% 7% 8%
0%
more than 15 times 10-15 times 5-10 times only once
Table 4.12: Table showing response to how often do they use E-
wallets.
Monthly 26 44%
Yearly 5 8%
Total 60 100%
Source: Primary data
In the table and chart about 44% of them use E-wallets monthly, 38% of
them use it weekly and 10% use it daily, at last 8% uses it once in a year.
Yearly 8%
Daily 10%
Weekly
38%
Monthly
44%
0%
10%
20%
30%
40%
50%
Table 4.13: Table showing presence of obstacles while using E-
wallets.
Yes 36 60%
No 24 40%
Total 60 100%
Source: Primary data
From the above data, 40% of the respondents says that there is no obstacles
while the remaining 60% of them says there is an obstacle while using E-
wallets.
40%
60%
yes no
Table 4.14: Table showing obstacles faced while using E-wallets.
The data shows us that 59% of the people sees that it cannot be used for
international transaction, 19% is confused with the security of mobile
payment, 16% fear of losing money and 6% sees the setting up of E-wallets
is time consuming.
Security of mobile
payment
19%
Cannot be used for
international
transaction Too much time
59% consuming to set
up
6%
Involves danger of
losing money
16%
Table 4.15: Table showing E-wallet as a useful mode of payment.
From the table and figure it is understandable that 60% among the samples
agree that E-wallet is a useful mode of payment 13% strongly agree, 20%
is in a neutral feedback, 5% disagree and the remaining 2% strongly
disagree.
60%
60%
50%
40%
30% 20%
20% 13%
2% 5%
10%
0%
Strongly Disagree Neutral Agree Strongly
disagree agree
Table 4.16: Table showing attractive strategies of E-wallets.
From the data shown, 50% agrees that every options attract users, 39%
thinks scratch card and cashback is the main strategy, while 8% Diwali and
welcome offer and 3% thinks chat option inside E-wallets as the best
strategy.
60%
50%
50%
40%
39%
30%
20%
10%
8%
3%
0%
scratch card and cash back diwali offer and welcome chat option inside E- all of the above
2021 offer wallets
Table 4.17: Table showing whether E-wallets should be widely
available in India.
The above data shows that 72% of the respondents in the sample population
prefers E-wallets to be widely available in India, 25% thinks maybe it
should be available and only 3% thinks that it shouldn’t be widely available
in India.
25%
Yes
No
3%
Maybe
72%
Table 4.18: Table showing preference to continue using E-wallets.
From the data it is clear that only 2% totally reject to continue using E-
wallets, 12% of them seems neutral, 33% of the respondents very likely
continue using E-wallets and 53% likely to continue using E-wallets.
very unlikely
[PERCENTAGE]
neutral 12%
likely 53%
17%
From the data it is clear that 80% of the respondents are satisfied with the
security of their credentials and the remaining 20% are not satisfied with
the security of their credentials.
No
20%
Yes
80%
Table 4.21: Table showing whether the respondents will suggest
E-wallets to others.
From the data it is clear that 80% of the respondents in the sample
population are interested in sharing the information about E-wallets to their
friends and others, 18% of them may or may not refer it to their friends and
only 2% does not like to refer about E-wallets to their friends and others.
E-wallets to others.
No
Maybe
Yes
Maybe
No
Yes
CHAPTER V
5.1 Findings
E-wallets have to put more effort on making their wallet even more
attractive by making it more trustworthy to users.
In the study, whenever students use E-wallets they look for new features
like premium offers and discounts and therefore new features can be
introduced among them and more students will be attracted to E-wallets.
Among the students most of them supports E-wallet as a place for saving
and therefore savings scheme should be improved among all the E-
wallets.
India supports digital marketing and this is to spread E-wallets useage
among shopkeepers so that people can use E-wallets anywhere and they
wouldn’t need to carry physical money with them.
Inorder to make the transactions more safe, fast and flexible the
connection of banks with these E-wallets need to be improved a lot.
After the birth of Google pay everybody has shifted their e-wallet to
Google pay as they have more features, offers and rewards than the other
wallets mentioned and therefore they have to improve their features
inorder to become a successful wallet.
5.3 Conclusion
The study was conducted to examine the various online payment methods
among students. The study was focused on Christ College (Autonomous)
located at Irinjalakuda.
The E-payment or E-wallets adoption was much more than what we had
anticipated at our initial assumption. Many E-wallets like Paytm, Phonepe,
Amazon Pay and Google pay were introduced and got wide acceptability.
Everyone who uses E-wallets are satisfied with their services. From the data
collected it is clear that none of them were unsatisfied with E-wallets, also
people find it as more secure than its competitors. But still many others prefer
direct banking transactions due to fear of losing money, safety issues and also
due to lack of knowledge about internet. This study was focused on college
students and therefore their response does not equalize to the response of
elder generations. The study makes us understand that today’s generation is
much more up to date to innovations and technologies as everything is on
their finger tip. Therefore, E-wallets has to make use of this to make more
awareness about the usability of the applications to those people who are
illiterate about the technology and internet which in turn leads India to a
cashless future.
BIBLIOGRAPHY
Books
o https://shodganga.inflibnet.in
o https://en.wikipedia.org/wiki/Google Pay
o https://en.m.wikipedia.org/wiki/Digital wallet
o https://www.researchgate.net/
o https://www.academia.edu/
ANNEXURE
Questionnaire
1. Name :
2. Age :
3. Gender of the respondent?
a) Female b) Male c) others
4. Are you aware regarding the functionality of e-wallets?
a) Aware b) Fully aware c) Partially aware d) Not aware
5. Which e-wallet do you prefer the most?
a) Amazon Pay b) Google Pay c) Paytm d) Phonepe
6. From where did you get the information about e-wallets?
a) Social media b) Friends c) Advertisements
d) Magazine/Television
9. Which device is most convenient for making the payment via e-wallets?
a) Smart phone b) Laptop c) Computer
d) All of the above
10. How do you consider e-wallets against other sort of payment methods?
a) Quick transfer b) Exciting rewards c) More secure
d) Alternate choice
a) Yes b) No
17. What are the obstacles you face while using e-wallets?
d) Strongly agree
19. Among the following, which one do you think is a strategic weapon of
a) Yes b) No c) Maybe
e) Very unlikely
a) Yes b) No
a) Yes b) No c) Maybe