Document Charles
Document Charles
Document Charles
ILISHAN REMO
OGUNN STATE
WHAT IS A RESEARCH
TYPES OF RESEARCH
9) Qualitative research
Qualitative research involves non-numerical data, such as
opinions and literature. It uses descriptions to obtain the
meanings and feelings involved in a situation. Businesses often
use qualitative research to determine consumer opinions and
reactions.
Examples of qualitative research may include:
Focus groups
Surveys
Participant comments
Descriptive research
Correlational research
Career Guide. March 11, 2023. Types of Research Methods (With definition
and Examples).
https://www.indeed.com/career-advice/career-development/types-of-
research