I.

EXECUTIVE SUMMARY

“Green Travel Agency “ was inspired by a company which aims to help the by sustaining the

tourism in different aspect, and that is one of the main reason why it was named as it is. They aim to be

of great help to the country’s tourism and environment as well as to service sector by providing our dear

tourists various package they could take advantage. To attain the company’s vision and mission, the

business owners will assure that customers can stay in sustainable hotels that use natural energy, that

recycle their wastes, use environmental products etc. to promote a clean and green country impression.

According to Ertel et. al (2008), one of the opportunities of ‘Green Travel’ is that it is a new

business which incorporates work, wellness and nature in one unique concept. It is probably the only

congresscenter that also wants to offer their customers peace for their body, mind and soul. The

company has many indirect competitors such as sustainable travel agencies, congresscenters and

sustainable hotels, but it doesn’t have any real direct competitors because a company with the same

concept doesn’t exist yet. Clients might not see the added value of organizing congresses with ‘Green

Travel’. Its marketing strategy must be very effective to convince the customers.

We have been inspired by how Green Travel executes their programs and plans to make sure

that their customers are satisfied with their services, implementations, programs and a lot more.

Therefore, this agency also commits to deliver outstanding and unique performance on different fields

of their services and programs. More than being compensated with a growing business, the main

agenda of the team is to be a great contribution in country’s recurring issues and difficulties especially

in tourism.

Business Plan Context and Objectives

[22]
 Our company's strategy revolves around the necessity to give excellent service to our clients.

This will be accomplished by hiring a professional team and the supply of high-quality, custom-designed

travel packages tailored to the client's specific requirements.

We will allow clients to concentrate on their primary tasks while we take care of their

transportation requirements. Marketing materials must be professionally produced to reflect our desired

image and reputation.

Furthermore, well-designed, informational brochures, fact sheets, and business cards frequently

have a stimulating influence on clients considering our services. As a result, our service will surely see

an increase in sales.

In summary, we want to achieve the following goals:

1. Provide a high level of service to people seeking moderate, enjoyable, and memorable

experiences in the hospitality and tourism industries.

2. The tourism business should yield the tourist market by meeting the sector's standard personal

demands.

3. Examine the tourism and travel industry's contemporary cultural, economic, and social

challenges.

4. Providing customers with a sense of ease and convenience.

5. Participate in community services on a local and regional level.

[23]
 A. Company Overview

Through the initiative and leadership of the Chief Executive Officer named Jonel Ibanez, the

agency was built and established together with her Executive Partners namely Nelson Ibanez and

Jayson Ibanez, they plan to start the business around 2023 as they are also considering various aspects

that needs to be prepared, not to mention how this pandemic is ruining people’s plans. To further

achieve the goals set for the team, an increase to number of employees or members shall also grow

before officially opening this field so dissemination of work would be much easier.

A. Industry Analysis

According to Statisca Research Department (2021) travel agencies are businesses that operate

by selling tourism and travel-related services to the public on behalf of different travel suppliers. In

addition to recreational tourist activities, they also provide accommodation and transportation services,

as well as handling the logistics of booked trips, among other services. Travel agencies include both

brick-and-mortar establishments and those based entirely online. The market size of the global online

travel agency sector alone reached roughly 432 billion U.S. dollars in 2020. This number was expected

to rise in 2021, as companies gradually recovered from the impact of the coronavirus (COVID-19)

pandemic.

Building up a business amidst the pandemic is really a risk, despite all, vacations and trips have

been part of the economy already in pulling up and helping the economic growth. Through these

businesses or industry, the team believed that there is stability and sustainability in here.

B. Customer Analysis

Knowing your target market is essential in building up a business. Spooner (2022), says there

are three elements to customer analysis: (1) identify your customers, (2) define their needs, and (3)

show how your product or service meets those needs. No matter the age or type of business you have,
[24]
it's important to define specific characteristics about your desired customers. How you go about getting

the information will be different if you have a new startup compared to an existing business. You will

need to include key descriptive facts about your target and existing customers.

 Demographics: Gender, age, family, location, income, and job type

 Geographic: Location, population size, type of area (rural, suburban, or urban)

 Psychographic: Social class, lifestyle, personality, motivation

 Interests: Hobbies, activities, reading, organizations supported

 Communication: Where the group spends time, how they prefer to get information

 Size of Base: Size of the target population and whether it is group growing, shrinking or

staying about the same

C. Competitive Analysis

Competiton between travel agencies is high, since it showcases the same product. In line

with that, Green travel agency makes sure that they are aware with what is up to trend to

make sure they are in the vanguard in this industry. One of the strategies that Green Travel

Agency use is that they “Social Media Strategy”, when it comes to traveling every people

rely 95% of their decision based on what they can see in the internet (what is on trend).

That is why Green Travel Agency grab this opportunity to reach out to their target market as

well as their competitors. With that being said, Green travel agency sees that as an

opportunity to keep watch of their competitors.

[25]
FINANCE

In order to build a business, you will be needing a capital that you will use along the process of creating your

desire business. In that case Green Travel agency’s fund will come from a business loan from a commercial

bank amounting of 200,000php. The said amount will covers the following (estimated price/amount):

 Place (Rent) – For the Office

 Processing of documents
30,000PHP
(Government Permits,

Registrations etc.)

 Office Renovation 50,000PHP

 Office Equipments (Computer

etc. )

[26]
FINANCIAL PLAN AND PROJECTIONS

o The following chart and table indicates projected cash flow on an annual basis.

Annual Projected Cash Flow

400000

350000

300000

250000

200000

150000

100000

50000

0
Jan - Feb - Mar Apri - May- Jun July - Aug - Sep Oct - Nov - Dec

o Cash flow refers to the money coming in to the company including the net cash flow, cash balance

and the interest annually, the graph shows that the higher the cash flow is entering as the income,

the profit and interest grows as well at the same time, after all the deductions for the materials

used for the agency that sums up the cash balance on hand for future capital. The team’s chart

is realistic and based on a vision of how a company is on the establishing part.

[27]
o The following chart and table indicates the annual gross margin of the company.

Annual Gross Margin

1600000

1400000

1200000

1000000

800000

600000

400000

200000

0
2023 2024 2025 2026 2027
Series 1 Column1 Column2

o Annual Gross Margin is the company’s projected income on a yearly basis, this is to see

possibilities of what would possibly be the income of the agency within 5 years, to think that

resources are being added as well yearly, the team has projected to have an income with sales

and cash flow too.

[28]
STATEMENTS

o Projected Profit & Loss

2023 2024 2025

Revenue P183,000 P203,000 P363,000

Direct Costs P167,000 P297,000 P387,000

Gross Margin P350,000 P500,000 P750,000

Gross Margin % 48% 64% 71%

II. INDUSTRY
[29]
 The travel and tourism industry is one of the world's largest and most competitive, which means

that the quality of a company's marketing efforts may make or break them. Hotels, airlines, travel agents,

tour operators, and vehicle rental services, in particular, must adopt cutting-edge marketing techniques

to stand out. The travel and tourist business, as well as the hospitality industry, can all increase their

revenue during periods of low and high demand. Almost every country in the world has a thriving tourism

economy. Millions of people travel on many occasions each year. With shifting demographics and

evolving technologies creating fresh new travel patterns, change and evolution is more rapid than ever.

Every business owner should follow the newest tourism trends as part of their marketing effort and

economic growth strategy, whether their clients are local, national, regional, or international. Technology

has revolutionized the travel and tourism business. The introduction of technology trends to the tourism

sector has transformed travelers' expectations and enabled businesses create a more immersive

experience for their customers, from online reservations to customer communication. The travel and

tourism industry is one of the world's most important and fastest-growing industries. Many people

continue to express an interest in traveling in their spare time. This has created a huge potential for

travel and tourism businesses such as travel agencies and tour operators to meet this growing demand.

A travel agency is a company that sells or arranges transportation, lodging, tours, and itineraries for

tourists.

A travel agency's responsibilities include recommending a service that is appropriate for the

traveler, assisting with the acquisition of travel papers, processing travel plans, and providing support

in the event of refunds or cancellations. While transportation, lodging, and the provision of

supplementary services are all related to the tourism product's supply, the sales sector is concerned

with demand. As a result, businesses and tour operators must consider what their customers desire.

The first three sectors are concerned with providing a specific service to the traveler. These sectors

may work separately or in collaboration. A hotel, for example, will almost certainly rely on people arriving
[30]
via public transportation. Similarly, activity and attraction providers may require a transportation operator

to convey guests to their site. As a result, in many circumstances, tourism enterprises have the

opportunity to form tight relationships with other service providers. While transportation, lodging, and

the provision of supplementary services are all related to the tourism product's supply, the sales sector

is concerned with demand. As a result, businesses and tour operators must consider what their

customers desire. The first three sectors are concerned with providing a specific service to the traveler.

These sectors may work separately or in collaboration. A hotel, for example, will almost certainly rely

on people arriving via public transportation. Similarly, activity and attraction providers may require a

transportation operator to convey guests to their site. As a result, in many circumstances, tourism

enterprises have the opportunity to form tight relationships with other service providers. Furthermore,

the tourism business would not function effectively without some type of control and organization.

Participants in the tourism business may be government (for example, national authorities, including

tourist offices and agencies) or private sector (for example, direct providers of tourist facilities or

services, support organizations, or development organizations). They may have international, national,

destinational, or sectoral interests.

[31]
III. PRODUCT

A. Services for Tour and Travel Services

According to Bernard (2016), today, a company travel agency cannot concentrate solely on

booking tickets and accommodation, but rather their services need to be much more extensive,

diverse and comprehensive, covering wide-ranging areas such as consultancy, passenger

assistance, cost optimization, internal communication and technological aspects.

In line with this, GMK Travel & Tours wanted to make their services and programs inclusive,

impressive and still affordable. This would include focusing on customers’ satisfaction and happiness

by providing them these five (5) services we could offer.

1. GT All Throughout

2. GT “Busog Lusog”

3. GT Educational Tour

4. GT Safety and Security

5. GT Memories Keeper and Smiles Collector

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 TRAVEL AGENCY PRODUCTS AND SERVICES

This section is composed of the detailed products and services our company is offering including

tour package services with CTOR requirement for cruises, itineraries and additional offerings.

Passport Application (Appointment) –

Green travel agency will also offer an appointment service of passport. This will only cover the

Scheduling of appointment itself and the customer will need to go to their preferred DFA Office for

the actual process of the passport.

Airline Ticket –

Booking a Domestic and Foreign ticket is also a part of their services.

Tour Package Services

1. GT All Throughout

From welcoming the tourists, clients, passengers or customers, the team would be lively and

joyful greeting them with lively voices and shining smiles, there would be someone assigned to monitor

the time of the clients’ departure and arrival, they would be given an option for an airport or seaport

mobility wherein shuttles are provided to bring them over to their first destination that could be upgraded

in renting the whole vehicle throughout their trip. With the whole duration of their stay, asking them of

their daily experiences and highlights could really help the team assess the level of satisfaction provided,

this could also help the team know if there are shortcomings that has to be addressed so the tourists

will be compensated before the end of their trip and still end up having a good impression and

experience.

[33]
2. GT “Busog Lusog”

There will be a form that will be distributed to each of their companions prior to arrival so the

team could discern what foods to offer and not, it is also necessary to know any health condition,

restrictions and allergies so they would enjoy their whole trip. Food plan shall be prepared on a daily

basis having four meals including breakfast, lunch, snacks and dinner that could be included with the

package.

3. GT Educational Tour

What’s really making a tour interesting are its facts and history, to therefore give other tourists

what they are looking for every location, they shall be given a customized brochure or pamphlet that

covers trivias and tips on each place. Another option that can be upgraded as well is having a tourist

guide that could admonish and provide them deeper background to where they are visiting, shuttles

could be modified as well with the film it’s showing and the music it is playing, these matters could be

related to each destination so it’d be not just fun but even more full of learnings while being entertained.

4. GT Safety and Security

Behind all these amazing programs the team could offer, the agency still wanted to make sure

that we are on top of everything by prioritizing health, safety and security of our tourists, as in worse

case scenarios, it could lead them to bad impressions and reviews. Alcohols, sanitizers, tissues and

essential medicines shall be packed on a box together with a trained personnel in first aid scenarios.

Even the driver of the shuttle itself has to pass a self defense training just to prevent future commotions

affecting our dear clients. It should be the duty of the whole team as well to assure their clients that the

overall trip is guided by these precautionary measures and backups.

[34]
5. GT Memories Keeper and Smiles Collector

Lastly, going back to the agency’s objective, which to give the best experience for our

customers by delivering outstanding service with personal specialists, employing our local knowledge,

and providing socially and environmentally responsible vacations. In line with this, assessing their

overall experience by asking them “how likely are you to recommend us to everyone?” could help the

team further improve their service and if given a negative thought, assurance of help and compensation

should be present so they won’t feel compromised and neglected. It is very important to have them

leave smiling as it could result to a negative feedback on a social media page that of course, would

affect the whole agency. Souvenirs are also about to be presented on their last day, it could be a special

food from the place they went through, a shirt, a picture or any other customized stuff. Link can also be

provided to encourage them give us feedbacks and responses for the benefit of the team.

A. Itineraries

Here below is the sample Itinerary for a two nights and three days 2N 3D Tour Package that may

vary depending on the customer’s condition; arrival, chosen place of destinations and other external

factors, itineraries are supposed to be provided before their whole trip.

DAY 1

Recommended time of Arrival 7:00 am – 8:00 am

Breakfast (Filipino Style) 8:00 am – 9:00 am

Ushering them to their respective rooms for rest 9:00 am – 12:00 nn

Lunch (Open Buffet) 12:00 nn – 1:30 pm

Preparation for the first destination 1:30 pm – 2:00 pm

Destination 1 Registration and Initial Briefing Group Tour 3:00 pm – 4:00 pm

FREE TIME Destination 1 4:00 pm – 6:00 pm

Fast and Quick Dinner on the Bus Packed Meal 6:00 pm – 7:00 pm

Travel time 7:00 pm – 7:30 pm

Destination 2 Briefing Group Tour 7:30 pm – 8:30 pm

FREE TIME Destination 2 8:30 pm – 10:00 pm

Travel going back to the hotel 10:00 pm – 11:00 pm

Group Meeting and Setting Expectations for Day 2 11:00 pm – 12: 00 am

LIGHTS OFF! 12 :00 am

DAY 2

Waking Up, Preparation, Exercise and Jogging nearby 8:00 am – 9:00 am

Breakfast (Western Style) 9:00 am – 10:00 am

Travel time 10:00 am – 12:00nn

Destination 3 Registration and Briefing Group Tour 12:00nn – 1:00 pm

Lunch at the resto 1:00 pm – 2:30 pm

FREE TIME Destination 3 Swimming Opportunity 2:30 pm – 5: 00 pm

[36]
Preparation and Snacks 5:00 pm – 5:30 pm

Travel time 5:00 pm – 6:00 pm

Destination 4 Registration and Briefing Group Tour 6:00 pm – 7:30 pm

Quick Dinner ( American Style ) 7:30 pm – 8:00 pm

FREE Time Destination 4 8:00 pm – 10:00pm

Travel going back to the hotel 10:00pm – 11:00pm

Group Meeting and Setting Expectations for Day 2 11:00 pm – 12: 00 am

LIGHTS OFF! 12 :00 am

DAY 3

Waking Up, Preparation, Exercise and Jogging nearby 7:00 am – 8:00 am

Breakfast (Western Style) 8:00 am – 9:00 am

Travel time 9:00 am – 11:00 am

Destination 5 Registration and Briefing Group Tour 11:00am – 12:00nn

Lunch (Boodle Fight) 12:00 nn – 2:00 pm

FREE Time Destination 5 2:00 pm – 5:00pm

Preparation and departure, airport assistance 5:00 pm – 7:00pm

END OF TRIP

[37]
 B. Additional Offerings

Here below are our sample offers and destinations to clients within the vicinity and area of

National Capital Region or NCR. According to Hamper (2020), Manila is an eclectic mix of modern

attractions and rich history, as evidenced by the many cathedrals and tributes to the city's 16th-century

establishment and modern-day malls and amenities. The city sits on the shorefront of Manila Bay,

making it a regular target for typhoons, so it is best to plan your visit outside of the rainy season (May-

November). Some of the best places to visit in Manila are the prominent churches and monuments and

the impeccably landscaped public parks. Manila is full of restaurants that serve up local fare, including

fresh seafood.

[38]
 I. MARKETING

A. Marketing Objectives

To market the newly established company by being naturalistic, realistic,

concrete and resourceful way to increase a monthly profit or revenue..

Make new customers as long time customers by providing them a one great customer

experience the first time they try our services. To be acknowledged and recognized as a

premium and reliable tourist services and plans to gain trusted clients, partners and sponsors.

● Pricing: Green Travel Agency main objective in keeping a customer is by providing

them a worthy but affordable price in every service they ask us to render. A large

degree price is relevant for as long as it is reasonably proportional to the services

offered.

● Distribution: For the meantime, the first branch shall start around the cities of

National Capital Region as this is where the tourists first land, it could be done online

in advance and the tourists are also free to walk in in taking advantage of our

promotions and offers.

● Advertising and Promotion: One of the most timely and significant marketing

strategy nowadays is through online or social media sites, videos and photos could

be posted on different platforms to gather clients and customers all around the world,

be it in Tiktok, Facebook, Instagram, Twitter etc. Since the main target of the

population is to attract those who are living outside the country, then online platforms

should really be prioritized as well, referral programs for first hand tourists can also

be offered so they could get incentives by just inviting and referring us to their family

[39]
 and friends.

● Customer service: Obsessive customer attention is the mantra. Green Travel

Agency philosophy that is established throughout the organization is whatever needs

to be done to make the customer happy must occur, even at the expense of short-

term profits. In the long run, this investment will pay off with a fiercely loyal customer

base who is extremely vocal to their friends regarding referrals. To further assess the

level of assistance we give to our customers, the team shall continually conduct

surveys to get those responses

[40]
 A. TARGET CUSTOMERS

A target audience is a specified set of individuals who are interested in your product or

service. People of a specific age range, occupation, economic level, gender, marital

status, or any combination of these variables constitute a target audience. Our main

target demographic are the households earning $50,000 or more per year ranging

20-40 years old. Travel agents and experts with a big customer base, particularly in the

premium sector are also one of the target audiences. Incentives, retreats, field

excursions, and fundraisers for corporations, civic groups, and non-profit organizations.

To elaborate further, here are lists of target audiences of the Green Travel Agency.

● Customers who do not want to deal with the inconvenience of itinerary

preparation and/or who want professional trip planning support.

● Customers that do not want to deal with the difficulties of selecting and reserving

travel services (e.g., transportation (plane, car, etc.).

● Customers that needs assistance with pre-travel procedures (Passport, Visa,

Travel insurance)

● Customers looking for tour services, such as a guide who speaks the customer's

language or has access to insider knowledge; can plan and manage logistics in a

foreign place.

[41]
 ● Customers looking to lessen risk/challenges when their trip itinerary includes

going to a difficult (due to cultural, language, danger, or geographical factors)

destination (s).

● Customers that want to make travel easier for their special needs group, i.e.

while traveling with children, the elderly, or those who are physically challenged

travelers.

B. DESCRIBE YOUR MARKET

Green Travel Agency is a travel bureau that assists clients into their preferred traveling

comfortability, while taking care of the ecosystem and maintaining a sustainable

environment for the travellers to stay in. We propose budget-friendly offers to our

customers in order for them to satisfy their travelling fantasies while being with their family

and friends. Green Travel Agency seeks a welcoming initiation to their exciting journey in

exploring the world. We serve with passion and integrity for our beloved customers in

fulfilling and bringing their dreams into life.

C. BUSINESS COMPETITORS

The rivalry among travel companies is not intense since they do not provide the same

services as ecotourism, which is distinguished by particular activities and more

customized encounters. However, as stated previously, the firm has several potential

competitors, such as sustainable travel agents, congress centers, and ecological hotels,

but still no direct competitors exist because a company with the similar concept does

[42]
not yet exist. Clients may not see the extra benefit of planning conferences using 'Green

Travel' as its marketing plan must be extremely effective in order to persuade buyers.

D. STRATEGIES IN ACHIEVING GOALS

One of the most effective ways in advertising travel agencies is establishing a strong

social media presence. Social media has the greatest impact in influencing clients into

inquiring about your company. Referral marketing schemes, when done correctly, may

be a wonderful way to increase revenue for your travel company.

Referral Saasquatch gathered customer referral program data to evaluate the real

statistical performance of referral programs, discovering that 65 percent of new business

comes from recommendations, and 92 percent of respondents trusted referrals from

people they knew. According to Sami Belbase, President of Encore Jets, the number one

approach for boosting income is to seek for references. Sami's motivation for campaigning

for a referral program is straightforward: "If you don't ask, you don't get."

Customer reviews can leave a great impact on your travel business/agency. This can

encourage other travellers to check out your website and look into specific details and

request for more information regarding your agency. A good review gives out a good

impression to future clients. Partnership with other establishments can help gain

connections and popularity in different communities. Learning about the strategies of

[43]
other establishments regarding methods that could possibly help sustain the company

can be a big help in strategizing in order to achieve your particular goal.

II. OPERATIONS

A. Company Processes for Travel Agency Products and Services

Green Travel Agency wanted to make the tourists or clients’ trip inclusive, with therefore

being said, from their booking, flight, travel, departure, arrival, accommodation,

transportation, goods, entertainment and a lot more should be part of their package on a

very minimal amount. Nowadays, we wanted to stand beyond the lines by removing

people's impression that agencies are all “scam” because usually, what’s posted on an

advertisement is far beyond what you’ll have and there are usually hidden charges as

well. The whole package will be compromised if there were no expectations set even

before they sign for the whole package, therefore we’ve found a paper that is composed

of all these services and processes each company should possess. We would want to

perform further studies regarding this and be assertive in picking and choosing what’s

applicable on our team since we just started it. According to Jayne (2016), below this are

the lists of travel and tourism assignments for retail travel environments. (Excerpts,

selected what’s relevant only)

Roles of a retail travel agency

The main task of retail travel agencies is to supply the public with travel products and

services. They do it on behalf of their suppliers. Basically we can say that a travel agency

operates as a broker, bringing buyers and sellers.

[44]
There are eight types of retail travel agents: Independents, Multiples, E-agents,

Homeworkers, Call Centres, Holiday Hypermarkets, Miniples and Consortia.

Products and services

Travel agents offer a wide range of products and services, they fall under eight categories:

information on holidays and travel, booking traditional package holidays, booking a tailor-

made holiday or a dynamic package holiday, ancillary services/sale, booking flights –

Scheduled and charter and booking accommodation.

Information on holidays and travel

Travel agents offer this free service, asking customers who come into their stores if they

need help or any assistance with enquiring about a booking (past, present or future).

Booking traditional package holidays

Travel agents offer traditional package holiday products, the package holiday (flights,

accommodation and transfers) is chosen from a brochure for a certain date flying from an

airport at a certain time to a specific hotel. All of the details which the customer requires

are in the brochure and then booked through the travel agent. The three well known tour

operators: Thomas Cook, Co-op travel and Thomson all do traditional package holidays.

Booking a tailor-made holiday/ dynamic package holiday

A tailor made holiday is when a package holiday is booked but not through the same

company, the agent may book accommodation, flights and transfers from three separate

[45]
different companies, this means the customer gets the holiday at a cheap price as the

travel agent could spend a day comparing prices on all three components. A dynamic

package holiday is when the customer books all three components without the help of a

travel agent, this affects travel agents as they are losing work and commission due to

people being able to book their own package holidays on the internet. Kuoni offers the

service of providing customers with a tailor-made holiday choice, allowing their customers

to have the best kind of holiday on a personal level.

Ancillary services/sales

Travel agents offer ancillary services as extra products, the main things they try to sell

are: holiday/ travel insurance, airport parking and currency exchange. Travel agents try

to sell extra products so the customers do not have to worry about doing those things on

their own and the agent will get some more commission. Many travel agencies (mainly

named ones) have a bureau du change in store making it easier for customers to change

up their money without the hassle.

Scheduled flights

These are flights that are set to a timetable and often released 18 months before the

flight actually takes off, no matter if the plane is half full it will depart. Scheduled flights

are less likely to have delays (unless for a good reason).Travel agents can book

scheduled flights for customers on many different websites and systems. The agent can

also amend the booking if the customer needs to go to that destination earlier or later

than originally booked. Virgin Atlantic, British Airways, American Airlines are airlines

which have scheduled flights.

[46]
Charter flights

These are flights which vary depending on seasons, there will be more flights in the

summer season daily (sometimes three flights a day) whereas in the winter season there

may be only one flight a day to the destination. Charter flights are more likely to be delayed

and the flight times may change a bit, also if the plane is not very filled up the plane may

not even go. Travel agents can book charter flights for customers the same way they

book scheduled flights through internet and systems on their computer. Easyjet, Monarch

and Ryanair are some airlines that offer charter flights.

Accommodation

Travel agents can book accommodation for customers who come in requesting the agent

just to book accommodation for them, the main board bases that travel agents book for

customers are self-catering and all inclusive.

Self-Catering

Accommodation is when the customer has to either go out to places to eat or cook in the

accommodation, the accommodation are normally apartments that have a kitchenette/

kitchen or villas for a large number of customers.

All inclusive

This allows customers not to stress where they are going to eat their next meal or having

to go to the supermarket to buy some food in, as customers can eat breakfast,

[47]
lunch and dinner in the hotel/ resort. Travel agents can book the accommodation for the

customer via the internet or software systems on their computers.

B. SERVICE/PRODUCT DEVELOPMENT

A service and/or product development is a thing, service, or package that is offered to

tourists. Customers may purchase a variety of items and services while visiting a new

location Products and services related to tourism aid visitors in experiencing the location

they are paying a visit by allowing them to view attractions, shopping for souvenirs,

travels, and purchases experiences. There is much more to tourism than only physical

items brought home by travelers relatives and friends. A tourist product is defined as "a

collection of tangible and intangible features, such as natural, cultural, and man-made

resources, attractions, facilities, services, and activities centered on a specific point of

interest that forms the heart of the destination marketing mix and produces an entire

visitor experience, including emotional aspects for prospective consumers; it is priced and

sold through distribution channels; and it has a life-cycle."

C. PRODUCTS THAT THE COMPANY CAN OFFER

Green Travel Agency believes in providing prompt, dependable, and professional service

to meet your needs. To accomplish this, we offer extensive information, carefully selected

quality travel products, and exceptional personalized service. We offer Discounted

international and domestic airline tickets, Packages for international and domestic travel,

Reservations for hotels and resorts at discounted rates, Arrangements for corporate and

group travel, Itineraries for customized travel, Travel protection

[48]
insurance, Advice on visas and travel documents, Service for land transportation, And

Consultation on travel.

D. PERSONAL REQUIREMENTS

Travel agents assist their clients in making travel arrangements. They help customers

choose their destination, transportation, and lodging, as well as inform them of passport

and visa requirements, currency exchange rates, and import duties. Wholesale travel

agents organize tours and then sell them to retail travel agencies, who then sell them to

travelers. Many tours also include optional side trips and activities that must be carefully

planned. To interest retail travel agents in the tours they have created, wholesale travel

agents must have strong marketing skills. Retail travel agents provide information to the

general public. They provide timetables and travel literature to travelers, calculate fare

costs and make reservations, and sell tours designed by the wholesale travel

organization. Agents in large travel agencies may specialize in specific geographic areas;

travel agents in smaller agencies have a broader range of responsibilities.

E. NEEDS FOR THE COMPANY

Business Name Registration

The things that are essential for all businesses and companies are the business name

registration. This is important in order to have a unique business name that will help

clients to familiarize with your agency. To register online, we can log on to

www.bnrs.dti.gov.ph in order for us to validate our company name. This is only valid for 5

years with the registration fee of 300php.

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Tax Identification Number (TIN)

A tax or taxpayer identification number (TIN) is a number provided to individuals and

businesses in order to track their tax obligations and payments to the Internal Revenue

Service (IRS). When filing an individual income tax return, the Research Foundation (RF)

generates a tax statement needed by the SSA or IRS, or when claiming income tax treaty

exemption advantages, a TIN must be provided. Any individual and businesses that are

required to submit a return, statement, or other document for a person with the SSA and

IRS must have the person's valid TIN. The operational site shall be responsible for any

IRS fines related to reporting invalid or missing TINs. This is needed in this agency

because this serves as proof that you pay your taxes properly as a business owner.

Social Security System (SSS) Certificate

This serves as proof that there are existing employees in your company and a protection

for the workers. The Social Security System (SSS) is in charge of providing social security

benefits to private-sector employees. Social security provides workers with replacement

income in the event of death, disability, sickness, pregnancy, or old age.

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III. MANAGEMENT

A. ORGANIZATIONAL CHART

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 B. ROLES OF MEMBERS

Travel Counselors

Travel counselors advise clients on travel options and tour packages, book and reserve

tickets, and receive payment. They are enthusiastic about travel, and have good research

and organizational skills. Travel counselors may be offered commissions and travel

benefits in addition to salaries. They work in retail travel agencies, wholesale tour

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companies, and corporate offices with enough business travel to justify their own booking

divisions.

Travel Agency Manager

Travel agency managers plan, organize, direct and control the operations of travel-related

organizations. They also coordinate and direct staff activities, overseeing not only day-to-

day tasks but also hiring, training, and evaluating employees. Agency managers may also

research new products and destinations, often by travelling to them and experiencing first

hand the services available.

Small Business Owner/Operator

Tourism small business owners/operators are responsible for all aspects of the tourism

business's planning, decision-making, and management. An owner/operator must

constantly review and update business plans, check budget figures, monitor accounting

and cash control procedures, and ensure the establishment's overall operation is in line

with predictions. Despite the fact that this position is related to the travel trade sector,

every industry has small business owners/operators, and every industry has

entrepreneurs who run their own small operations. The duties and requirements are the

same for everyone.

Tour Operator

Tour operators are involved in tourism product planning, development, promotion,

administration, and implementation. They oversee all day-to-day tasks as well as

supervise, motivate, and train employees. They work for tour companies, transportation

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companies, resorts, and attractions. They may visit proposed tour sites, inspect them,

and personally experience the services before determining their tourism potential.

Tour Director

On multi-day tours, tour directors lead and accompany passengers. They oversee

arrangements and services while also providing pertinent information and commentary.

Tour directors work for travel agencies, hotel chains, and transportation companies.

Reservations Sales Representative

Reservations sales agents are front-line employees who help companies promote, sell,

and book their products and services. They work for travel agencies, tour and

transportation companies, hotel chains, and car rental companies.

Local Tour Guide

Passengers, individuals, or groups are accompanied by local tour guides on short trips,

sightseeing tours, or visits to attractions. They provide information, commentary, answer

questions, and ensure that the itinerary is followed. They may design tours or be hired to

deliver pre-packaged tours.

C. GENERAL PERSONNEL DETAILS

A travel agency manager oversees the operations of travel-related businesses by

planning, organizing, directing, and controlling them. They also coordinate and direct staff

activities, overseeing not only day-to-day tasks but also hiring, training, and
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evaluating employees. Agency managers have certain responsibilities including using

their operations management skills to create work plans and objectives, Using financial

management skills, such as budget management, Manage human resources by hiring

and training employees, Using ones sales and marketing skills to determine potential

markets, Coordination of merchandising functions via retail buyers, And conducting

research on new products and destinations, often by traveling to them and personally

experiencing the services on offer.

Reference:

https://articles.bplans.com/7-revenue-boosting-strategies-for-your-travel-busines

s/

https://www.academia.edu/28325625/Examples_of_Products_and_Services_of_Tr

avel_Agency

https://dtiwebfiles.s3-ap-southeast-1.amazonaws.com/e-library/Starting+a+Busine

ss/Archived+Business+Ideas/Business+Registration+Requirements-Travel+Agen

cy.pdf

https://www.tourismtoday.com/training-education/tourism-careers/tourism-occup

ation-sectors/careers-travel-trade

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