UNIVERSITY OF TECHNOLOGY SARAWAK

SCHOOL OF BUSINESS AND MANAGEMENT

BACHELOR OF TECHNOLOGY MANAGEMENT (HONOURS)

MTM 3113

PRINCIPLES OF MANAGEMENT

SEMESTER 1, 2022

ASSIGNMENT: SAMSUNG COMPANY

PREPARED TO:

MDM. TAN CHIANG CHING

PREPARED BY:

NAME MATRIC NUMBER PROGRAMME

PEGGY LIM XING PEI BTM22020002 BTM
JENNY THEN LEE FONG BTM22020005 BTM
VIVIAN TEO GUAK LING BTM22020024 BTM
MOHD MIZAN HAKEEM BIN ALI BTM22020015 BTM
RAHMAN
MOHAMAD ZIDANE BIN RAMZI BTM22020010 BTM
 TABLE OF CONTENTS

1.0 INTRODUCTION 3

2.0 MISSION AND VISION 4

2.1 Mission 4
2.2 Vision 4

3.0 VALUES AND ETHICS 5-7

4.0 ORGANIZATIONAL STRUCTURE AND CULTURE 8

4.1 Organizational Structure 8

4.2 Organizational Culture 8

5.0 LEADERSHIP STYLE AND MOTIVATIONAL STYLE 9

6.0 OVERALL MEASUREMENTS OF SUCCESS FOR THIS

COMPANY 10

7.0 REFERENCES 11

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1.0 INTRODUCTION

Figure 1： Samsung Logo

The Samsung Group (or simply Samsung, stylised as SΛMSUNG) (Korean: 삼 성 Sam
Seong)。 It is a global South Korean industrial company with its headquarters in Samsung
Town, Seoul, South Korea. It consists of multiple related enterprises, the majority of which
are unified under the Samsung name, and is the biggest chaebol in South Korea (business
conglomerate). As of 2020, Samsung has the eighth greatest brand value worldwide.

Lee Byung Chul launched Samsung in 1938 as a trade enterprise. Insurance, securities, and
retail all followed during the following three decades as a result of the company's continued
expansion. When Samsung first entered the electronics industry in the late 1960s, it quickly
expanded into the construction and shipbuilding sectors as well, which fueled its subsequent
growth. A total of five business groupings were formed after Lee's death in 1987 which is
Samsung, Shinsegae, C.J., Hansol and Joongang.

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2.0 MISSION AND VISION
2.1 MISSION

It is the goal of Samsung's business strategy to use its expertise and technology to create
world-class goods that enhance the quality of life for people everywhere. In order to achieve
this aim, Samsung puts a high value on its workers and cutting-edge technologies.

a. Supporting People to be their Best

In accordance with human resources and technology
 Extend man-power development and technological advantage in accordance with
administration concept
 Expand the synergism impact of the regulation system by personnel and high-tech

b. Our Internal Goal

Produce the finest goods and favour.
 Designs and develops the goods and services that provide the most customer
happiness
 Maintain the number one position in the globe in the same industry

c. Beyond Samsung
Make a contribution to society
 Make a contribution toward achieving shared goals and living a full life
 The mission statement should be carried out by a member of the community

2.2 VISION
“Our Promise to Perform Responsibly as a Leading, Global Company”
A worldwide code of behaviour is enforced by Samsung for all workers, and the company is
dedicated to abiding by local laws and regulations as well. In addition to reacting to the fast
changes in the global business environment, it thinks that ethical management is a vehicle for
developing trust with its numerous stakeholders, including consumers, shareholders, and
workers. Samsung's goal is to become one of the world's most ethical corporations, therefore
it continues to educate and oversee its staff and implement corporate governance practises
that are both fair and transparent.

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3.0 VALUES AND ETHICS

Samsung as one of the global companies aims to be the ethical of company, so the
company continues to their practice with employees. Not only that, they also can go with a
monitoring system, that’s why practicing honest. Also that the company think that ethical
management is one of thing that cannot just tool to said that changes during this global
business, so that they also a means to do a believe with stakeholders, including people,
shareholders, employees and the local community In 2005, Samsung Electronics tell that the
"Samsung Five Business Principles" which served as the basic to the global guidelines of way
to behaving in accordance and the ethical and also legal level and in meeting the social
responsible as a corporate.

First, is Samsung adhering to ethical and legal standards. In conducting its business as
one of the global companies, Samsung strives to always respect the self-esteem and
differences of everyone such as they respect all the primary people rights of all the people.
For example mandatory Labor wage exploitation and little slavery will cant approved with
the circumstances. Therefore, the Samsung company has worked diligently and in a friendly
manner to serve all stakeholders and parties such as customers or employees. Not only that,
Samsung company also compete honestly in accordance with the business ethics and also the
law. For example, The Samsung company has always complied with all the rules that have
been set by other countries as well as the regional community. As such, they are also very
respectful of the rules of market rivarly and they take part in the right. The Samsung
company also does not do things that are not right like breaking the law from bad trading
ethics to get unfair profits. They also do not give or take compensatory gifts, and do not
commit corruption cases or entertain people while conducting business activities. Moreover,
Samsung company also keep a transparent accounting through right accounting records. For
example, to ensure that all certain parties know their business to observe with internationally
applied accounting standards, and accounting regulations of each country, by such case
Samsung company has recorded and managed all transactions accurately. The Samsung
company is transparent with company information as well as key management aspects, such
as financial changes within the company as prescribed by state law. This can encourage cases
of violation of the rules to apply to Samsung companies. Last is not engage in political affairs
and keep a neutrality. For example, Samsung companies have respected political rights and
also respect the decisions made by one’s politics, and they do not conduct political activities
in their company.

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 Second is Samsung maintains a clean organizational culture. In order to maintain a
clean organizational culture, Samsung is guided that Samsung severely separates the lifestyle
from the business. Samsung Company does not support personal interests to use company
property, their location also and they do not engage with improper activities
misappropriation. Samsung Company cant deal with the purchase sale of shares by use the
obtained. Not only that, Samsung company also always respects the each other of the
company and others. For example, without permission or approval, mental of things and also
private details cannot quit the company. This is because, Samsung Company is deeply respect
the mental things of others and they don’t commit action breaking such as unofficial use,
change of person forging, issue, alteration, and so on. Moreover, it could be a healthy
atmosphere. Samsung companies endangers healthy. Samsung companies also not coterie that
can incompatibility within groups and they also do not organize private groups.

Not only that, Samsung also respects customers, shareholders and employees. In
expressing its commitment to respect customers, shareholders and employees, Samsung gives
the highest priority to customer satisfaction. Samsung has provided things and also services it
can help that needed of customer and also expectations of customers. Not only that, Samsung
companies also have a good behaviour and also friendly in the relationship with all their
customers and they also accept and hear all the ideas from customer and also complaints in
moderation. Also, Samsung company is already clearly respectful of customers and respect
and information. Samsung company also strives to realize dormant partner value-oriented
management. Samsung has provided a good to the dormant partner such as through logical
investments and also increased operative quickness. Samsung company also creates stable a
good with the robust management activity, and growing at market with value with the
company. Samsung company also strives to increase the diathesis of life of the employees.
The Samsung company has provided the changes to all the employees and treated them fairly
in the opinion of their capability. Samsung Company recommends continuous employee self
-development and supports the increased needed to undertake m tasks. The Samsung
company have do a work and it can let to work with very creatively.

Samsung keep the environment, security, and also health. Because of its concern,
Samsung tries to realize environmentally friendly management such as by recycling
resources. For example, Samsung Company always strives to protect the environment in all
business activities. The Samsung company is leading the effective use of resources, such as
resource recycling. Samsung also care about the security and also health of all the people by

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abide with high and good level on security regulations, creating a safe at the work
environment, and preventing accidents to negligence.

Last, Samsung company is a socially responsible corporate citizen. For example,

Samsung has always performed its basic obligations as a corporate citizen. The Samsung
company strives diligently to make the company become very responsibilities and obligations
become a member of the regional community and also increase their trust. The Samsung
company works hard to achieve a safe job and is also sincere in understanding the
responsibility of paying taxes. Moreover, the Samsung company also respects existing socio-
cultural characteristics and has collaborative management. Samsung company also monitors
the development of a healthy society through sports activities and so on healthy activities.
Not only that, the Samsung company also participates with an active temperament in social
service activities such as catastrophe service, and so on. Last is the Samsung company is
building relationships in their business. Samsung companies form relationship are on the
mutual believe with their business friend, its mean their partner in the business. Samsung
companies also pursue cooperative growth and work diligently to make stronger the
competitiveness of their partners by ethics and legitimate keep up.

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4.0 ORGANIZATION STRUCTURE AND CULTURE

4.1 ORGANIZATION STRUCTURE

The organisation of Samsung organizes the commercial enterprise in line with unique
traits in generation, purchasers as both virtual media and communications or tool answers
department. The companies of DMC are into purchaser electronics and IT and Mobile
Communications divisions. The CE department took price of the visible show commercial
enterprise branch and domestic branch. Besides, the IM department is price of dealing with
wi-fi commercial enterprise. IT answer, virtual imaging show, community commercial
enterprise, and media answer centre. Company of Samsung is restructuring displays
modifications which might be made to workface with hiring the gentle energy professional
which turns into greater vital than ever in clever age. The tool answer department is
modifications additionally came about which includes growth of groups in prices of software
program, answer and controller expand to make certain separate groups for each. The
software program associated an organisation become accomplished to realise the Samsung
generation imaginative and prescient to create new values and stories through combining
Samsung current hardware layout in power with optimized the software program and an
emotional attractive consumer interface. Samsung electronics increased the organisation in
price of bio and scientific tool and additionally increased the lab bio in Samsung generation.
However, additionally they employed a bio fabric professional the toughen their studies in
those regions and could elevated guide for bio comparable and scientific studies.

4.2 ORGANIZATION CULTURE

The organization of Samsung has emerged as growing and essential for personnel to have
vested stake withinside the boom capability of the organization. People professional a
participatory painting in surroundings wherein they could sense a feel of dignity,
comfortable, pride, and possession of the organisation vision. Samsung electronics strives to
construct an innovative organizational lifestyle and additionally recognizes that a funding
they make in power the centre capabilities of the personnel can have direct effect on their
competitive. They lively to sell the bendy organisation lifestyle that permit the personnel to
pursue the wholesome paintings life-style stability and hard the paintings surroundings that
now no longer risk.

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5.0 LEADERSHIP STYLE AND MOTIVATIONAL STYLE

Samsung electronics is one of the largest electronics companies in the world. Samsung has
made a variety of items that are capable of helping everyone, such as cell phones, juicers, and
so on. Because Samsung is a major corporation, it faces several issues and obstacles.
Samsung's productivity and goods are suffering as a result of these challenges, yet the
company's most critical employees are dissatisfied. Every organization needs a leader who
can control the organization. A clear plan and strategy must be in place to carry out the
vision. So, in my opinion, an organization's leader has used a certain leadership style to
improve the working environment. As a result, Samsung recommends Transformational
Leadership as leadership styles.

One of the finest leadership styles is transformational leadership. This technique involves
motivating employees and changing their charisma and personality. This leadership style is
recommended for Samsung since the company's manager and authority may encourage and
influence its personnel. Enthusiasm is transmitted through this leadership style. Employees
are inspired by their leader's firm. This style promotes a positive and upbeat atmosphere.
Because all workers want to work in a light and healthy atmosphere, they are more focused.
As a result, errors are less likely to occur in a company with this sort of environment. As a
result, it is extremely helpful to the company.

In the past 10 years, Samsung Group has grown rapidly in Korea thanks to its unique
historical and economic background. Especially Samsung Electronics, the largest subsidiary
of the Samsung group. To be a successful company, Samsung needs employees who enjoy
working there and do their best. Managers at Samsung Electronics must continue to motivate
their employees. Motivation is the set of factors that drive, guide, and support people's efforts
to achieve a goal (Williams and McWilliams, 2010, p.255). There are three theories of
motivation. McCleland's theory of learned needs is one of them. The theory is divided into
three motivators. Affiliation, success and power are the three motivators.This is how
Samsung Electronics motivates its employees

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6.0 OVERALL MEASUREMENTS OF SUCCESS FOR THIS COMPANY

As a conclusion, Lee Byung-Chul, a South Korean businessman, launched Samsung

as a supermarket trade enterprise in March 1938. In 1969, electronics products such as black-
and-white television is introduced and produced from Samsung to enter the electronic sector.
Then, their goods is exported and the business established as a famous and reliable maker in
their own country. In 1970, 50% share in Korea Semiconductor is bought by the firm.

Soon after, during the early 1980s, the company began to expand and they formed
distinct subsidiaries because of their varieties of products. The company also put their trust
and shares to invest into their two department which is called research and development.
Therefore, the department which they invested did assist them to become the leader in
information technology services. In the 1990s,the company has been one of the top
manufacturer and called as top five electronics brand in the world.

As for today, during a pre-show keynote speech at CES 2022, Samsung Electronics
presented its future vision, "Together for Tomorrow." Samsung's Vice Chairman, CEO, and
Head of DX (Device experience) Division, Jong-Hee (JH) Han, spoke about the new era of
the togetherness efforts by the company. Plus, it is also comes with varieties of experiences
that reflect users to evolve their lifestyle and innovations towards their progress for both
society and the planet.

The company's "Together for Tomorrow" goal empowers everyone to make a

difference and encourages cooperation to address some of the world's most critical issues. By
showcasing a variety of environmental efforts, meaningful alliances, and customised and
linked technologies. During the speech is about Samsung's plan to make its vision a reality
was demonstrated.

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7.0 REFERENCES

1. Company info: About Us: Samsung Malaysia. Samsung my. (2022, March 23). Retrieved
May 17, 2022, from https://www.samsung.com/my/about-us/company-info/
2. Wikimedia Foundation. (2022, April 20). Samsung. Wikipedia. Retrieved May 17, 2022,
from https://en.wikipedia.org/wiki/Samsung
3. Business Strategy Hub. 2022. Samsung Mission Statement, Vision, Values, Strategy.
Retrieved from https://bstrategyhub.com/samsung-vision-mission-values-strategy-
analysis/

4. Samsung US. 2022. Fair and transparent corporate culture. Retrieved from
https://www.samsung.com/us/about-us/ethics/
5. Samsung Organizational Structure - Law Essays. LawAspect.com. (2020, August 12).
Retrieved May 17, 2022, from https://lawaspect.com/organizational-structure-samsung-
electronics/
6. Samsung Life Companion. 2022. Motivation. Retrieve 17 May, 2022, From
https://mysamsungmylife.wordpress.com/motivation/

7. Business Standard. (n.d.). Samsung - Latest News on Samsung, top news, photos, videos.
Business Standard. Retrieved May 17, 2022, from
https://www.business-standard.com/about/what-is-samsung
8. Samsung Electronics Unveils 'together for Tomorrow' vision at CES 2022. – Samsung
Global Newsroom. (n.d.). Retrieved May 17, 2022, from
https://news.samsung.com/global/samsung-electronics-unveils-together-for-tomorrow-
vision-at-ces-2022#:~:text=To%20introduce%20everyday%20sustainability%20to,over
%20the%20next%20three%20years.

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