Homework 2
Homework 2
HEADLINE
Write a compelling headline. Your headline is the text below your name and above your
location. It's the most important piece of real estate on your entire LinkedIn profile, along
with your photo, this headline is the first item recruiters, hiring managers and other
professional contacts will see – so use these 120 characters wisely.
Examples:
"2015 USC Grad Seeking Entertainment Marketing Position,"
"Marketing Grad and Social Media Branding Specialist Seeking Internship"
or, if you're still in school, "Econ Major and Aspiring Financial Analyst"
TIP>If you get stuck, look at the profiles of other people in your industry whom you
admire. How do they describe themselves in their headlines?
PROFESSIONAL PHOTO
Upload a professional photo. Great news: Potential employers are searching LinkedIn
for someone with your skill set and experience. Bad news: They don't want to hire a
mysterious gray avatar. Upload a photo of you, alone, in at least semi-professional gear.
Take this step, and your profile will be 14 times more likely to be viewed.
WORK OR INTERNSHIP EXPERIENCE
List your work experience. Include internships and jobs – including part-time gigs –
here. And don't be shy about showing off what you learned. You, as a student should be
confident in the skills you've acquired, and you can really show them off in their profiles,
Examples:
Say you wrote press releases, learned how to code or managed social media in your
internship or part-time job. Show off that hard work by listing it in your experience
SKILLS
Add your skills. You have the opportunity to add skills below the Experience section, so
– go on – add coding or social media. When you do, your connections can publicly
endorse you for those talents.
EDUCATION
Don't forget to include your education. What was that you've been doing for the last four
(or five or six) years? Oh, yeah. Filling out your Education section yields 10 times more
profile views than leaving it blank. In addition to adding your university and areas of
study.
VOLUNTEER WORK
Describe your volunteer work. Give some, get some: More than 40 percent of hiring
managers perusing LinkedIn view volunteer work as work experience.
HONORS AND AWARDS
Show off honors and awards, organizations and projects. The opportunities to boast on
LinkedIn are endless. Don't be shy about flaunting your points of pride. If you feel good
about these experiences, there's a good chance employers will feel the same – and
they won't know about these achievements unless you spell them out in your profile.