Style Forecast

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Table Of Contents

03
S
2022 Year in Review
The pop culture moments that ince day one, Stitch Fix has combined our

04
changed shopping behavior in 2022 personal stylists’ expertise with data science
to help our clients answer the question:
What should I wear? Today, as we return
Findings In Brief to our offices, gatherings and vacations, it’s a more
TL; DR: This year’s most important
 interesting question than ever before.

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findings, at a glance
Every day, people trust us with their style hopes and
The Intentional Wardrobe quandaries, so that we can improve their shopping
A macro-shift in the way experiences. For our 2023 Stitch Fix Style Forecast,

07
we shop and dress
we’ve mined billions of data points from nearly four
million clients along with key insights from our stylists
and merchants.
What we’ll wear in 2023
Seven key fashion trends, This rich trove of research allows us to understand

16
plus the 2023 Color of the Year how people are living, shopping and dressing today —
and where trends are headed tomorrow. (We see you
How we’re shopping baggy pants!)
A generational style divide, and a

We will continue to lead the way in personal shopping
shopping challenge that unites us all
and styling in 2023, using our sartorial expertise and
data to help our clients look and feel their best.

Stitch Fix

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 2022: A Look Back In 2022, we saw a 21% increase of wedding-specific Fix Request Notes, and a 42% jump for bachelorette party
dressing. Come spring, 91% of clients had summer travel plans. Even our social media accounts got the travel bug,
thanks to TikTok trends like Vacationcore. Here are the pop culture moments that most impacted style in 2022.
The year we got excited to re-emerge in style.

Most Influential Most Stylish Celeb: Most Influential Athletes: Most influential
Music Festival: Margot Robbie was spotted shooting Venus and Serena Williams played their TV character:
the “Barbie” movie in June. Barbiecore first doubles match together since 2018 “Emily in Paris”. Nearly
A Tie! Coachella tied ensued, as predicted by Stitch Fix’s at the US Open in September. Sales of a one-quarter of clients
with country music 2022 Color of the Year, Vibrant Magenta. hooded cardigan and matching skirt from said this show most
festival Stagecoach Freestyle sales of pink styles spiked in Venus’s activewear line, more than tripled heavily influenced 2022
for appearances in Fix July by 79% year over year. 39% of Stitch (+225% month over month) following the style. Season 3 debuts
Request Notes for stylists Fix clients voted Robbie the most stylish tournament. December 21, 2022.
in March and April. celebrity of 2022.
JAN 2022

DEC 2022
Best Style Revamp: TikTok Trend Most Enduring Style: Fall’s Most-Wanted:
Steve Harvey was Of The Year: Coastal Grandmother — with Straight-leg jeans and
literally smoking on the Diane Keaton in the 2003 film trench coats were voted
February cover of Paper, “Something’s Gotta Give” as its clients’ top “must-have”
Vacationcore was voted the
further solidifying the poster girl — first appeared on items for autumn 2022.
favorite trend by our clients.
television host’s style icon TikTok spring 2022, and peaked in 73% said they’re
The look has European flair
status. More than one- Fix Request Notes in September. prioritizing transitional
and so did our Fix Request
quarter of clients agreed. Our clients also named Keaton a items when they shop.
Notes in spring 2022: Italy,
2022 style icon.
Paris, London and Portugal
all featured heavily.

Methodology
Unless otherwise stated, all Stitch Fix sales and “Fix” request statistics refer to calendar year 2022 to date (from January 2, 2022 to November 26, 2022). Comparisons to the prior year refer to calendar year 2021 (from January 3, 2021 to
November 27, 2021). FY2022 refers to Stitch Fix’s fiscal year 2022 (August 1, 2021 to July 30, 2022), and any comparisons to the prior fiscal year refer to fiscal year 2021 (August 1 2020 to July 31, 2021). Get the detailed methodology here.
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Findings In Brief
The Intentional Wardrobe is These seven fashion trends will Gen Z and millennials have a Fit continues to be
the new capsule wardrobe. update wardrobes in 2023. generational style divide. shoppers’ #1 challenge.
The Intentional Wardrobe takes the concept With the help of data, stylists and client insights, Our data shows that some clothing items Two-thirds of clients say finding clothes that
of a capsule wardrobe and personalizes it. we’ve identified these key looks for the year unite Gen Z and millennial clients, while fit is a leading wardrobe challenge. We continue
In today’s economy, people are prioritizing ahead: Beachcomber, a vacation-for-everyday others divide them. Straight-leg jeans are to invest in size inclusivity, with a 49% increase
high-quality, versatile and trend-proof look, and Garden State, a subtle approach the #1 denim silhouette that clients want in Plus style options and 30 new Stitch Fix
clothing. 80% of our clients want to be more to florals, will lighten the wardrobes of men to try in 2023, but Gen Z and millennial Plus brands in FY2022 as compared to the
thoughtful when shopping for clothes, and and women alike. For women, we also see clients style them differently. Gen Z pairs prior year. Our overall Petite assortment grew by
90% prize quality over quantity — and Maximalism, a mashup of saturated shades, their straight-legs with crop tops, shackets 20% and Petite dress sales increased by one-
our data shows they are willing to pay more rich textures and bold prints; Prep School, a and lug-sole boots, while millennials go for third year over year. Overall, 85% of clients leave
for it. As the line between workwear and sweet, sophisticated take on preppy dressing; blouses, cardigans and versatile sneakers. detailed feedback at checkout. When it comes
weekend-wear continues to dissolve, we and Proportion Play, an embrace of oversized A cross-generational combo? A fitted knit, to jeans, the news is good: Our women’s denim
predict that Business Comfort will evolve to silhouettes. For men, Commutercore features blazer and block-heeled bootie. “Like/Love” score for fit is nearly 70%. That
24/7 Dressing, utilizing elevated essentials performance fabrics for professional pieces while means women love how seven out of 10 pairs of
for a variety of end uses. Cabincore brings the outdoors in with rugged our jeans fit.
and utilitarian details.

The 2023 Stitch Fix Color Silhouettes are relaxing. Vacation dressing Commuter styles are
of the Year is Clementine. Sales revenue for women’s wide-leg is a lifestyle. driving sales.
This saturated, juicy orange shade will bottoms more than doubled in 2022, and Our clients named “Vacationcore” the TikTok Classic men’s silhouettes in performance
give our closets and moods a boost. unit sales of high-end straight-leg jeans trend of the year in 2022, and “Coastal fabrics — a category known as commuter
Sales of this bright citrus hue are and pants more than tripled. Oversized Grandmother” featured in client requests into styles — are on the rise. Sales of men’s
already up 36% year over year, and in blazers ranked high among stylists’ must- autumn. In February, unit sales of women’s commuter pants have doubled in growth
summer 2022, we saw a 22% jump in have items for 2023, and 74% of clients said linen styles were up 51% year over year. In year over year, while performance polos
client requests for “orange” compared they’ll opt for longer hemlines in the year spring, beachy looks accounted for nearly 40% now account for 60% of men’s polo sales
to the previous summer. The color ahead. Proportion Play — the embrace of of sales in our men’s on-demand shops. We overall. 70% of male clients want to wear
plays well into Maximalism — one of oversized looks and falling hemlines — is predict the fashion holiday will continue into performance fabrics for everyday living.
our key trends for 2023. one of our most important trends for 2023. 2023 with Beachcomber, which sees men Stitch Fix stylists rank Commutercore as
91% of our stylists predict that low heels and women integrating tropical prints and men’s #1 trend for 2023, with nearly four out
or flats will dominate women’s shoes to breezy fabrics into their everyday wardrobes. of five classifying it a “must-have.”
complement the look.

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The Intentional
“
It’s not just
“the” perfect Capsule wardrobes typically

Wardrobe
button-down. It’s
your perfect combine essential items like
button-down.
denim, black pants, layering
pieces (blazers, sweaters,

The Intentional Wardrobe takes the concept of a capsule

wardrobe — a tightly edited assortment of versatile, trend-proof
“
jackets), dresses and basic
tees and blouses to create
investment pieces — and makes it personal. endless outfits.

—KATIE E.,
Stitch Fix stylist
2023 New Year’s Resolutions
Nearly three-quarters of Stitch Fix clients acknowledge that the
economy will impact the way they shop for clothes.

Set intentions. 80% want to be more thoughtful 80%

when shopping for clothes.

Quality over quantity. 90% intend to invest 90%

in higher quality pieces, over quantity.

Slow down. 72% want to invest in timeless pieces, 72%

and 57% want to cut back on fast fashion. 57%

FIX REQUEST N OTE:

Elevated Essentials: noun. A personal request
from a client to their
Stitch Fix Stylist,
Basics — foundational wardrobe pieces in neutral colors and prints — made up 30% of women’s sales in 2022. expressing all manner
of fashion preferences,
anxieties, hopes and wishes
Sales of women’s basics with price tags over $150 increased 80% Year over year. for their styling Fix.

Unit sales of women’s straight-leg pants and jeans with price tags over $150 more than tripled year over year. ex: Fix Request Notes
containing the word
“timeless” are up one-third
year over year. Mentions of
“capsule” have shot up 81%.

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The Intentional Wardrobe

24/7 Dressing Forget about separate wardrobes

for weekdays and weekends.

In 2022, Stitch Fix predicted

the rise of Business Comfort,
combining professional polish
with work-from-home ease.
“ As clients head back to the
office, we’ve noticed many
dress codes shift. High-end
Now, as we return to workplaces,
denim paired with blouses,
schools and social gatherings,
this approach will evolve to
24/7 Dressing.
blazers and sweaters is a
more common request.
“
Nearly one in three people
—KATIE E.,
would rather give up a vacation
day than return to formal
Stitch Fix stylist
workwear.

76% prefer clothing that can be

worn for work and the weekend.
Women’s Wardrobe Heroes
The majority of Stitch Fix stylists
ranked elevated white tees and
button-downs as top “must-have”
items for 2023.

Men’s Most Wanted  ales of blazers are up 40% year over

S
The athleisure category — including year, with casual styles driving growth.
versatile commuter and golf styles —
grew 13% year over year. Tribal stretch woven FIA pants
have generated more than $20
Polos are the #1 knit top for men, million in sales in calendar year 2022.
outselling tee shirts.
Sales of high-end straight-leg jeans
Leather sneakers are outpacing nearly doubled in 2022 year over year.
men’s shoes overall (+14% year over year).

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The Trends We’ll What looks will define 2023?
With data and insights from
See In 2023 our stylists and clients, we’ve
identified the following seven
key trends.

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 2023 Trends //

Beachcomber Two out of three

men prefer to buy
vacation clothes
they can wear
“ To incorporate vacation-
wear for every day,
we love layering gauzy
Coastal vibes will every day. cotton or flowy linen
wash over our with a blazer, sweater,
everyday wardrobes.
or denim. Strappy
flat sandals are great
with a beautiful trouser.
“
—ALEX R.,
Stitch Fix stylist

Nearly half of
clients want breezy
looks for 2023.

Women are buying

linen outside
of summer: in
February 2022 unit
sales were up 51%
year over year.

In March and April 2022, beachy looks accounted for nearly 40% of sales in our men’s on-demand shops,
where large palm prints drove 15% of sales for short-sleeve woven shirts.

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2023 Trends //

Garden State
Subtle florals will bloom.
“ Tight patterns of tiny
flowers are more neutral
than many expect. Try
mixing florals into an outfit
just like a stripe or a plaid.
“
One in three
women’s stylists
—JESS S.,
predict this will be
the most important Stitch Fix stylist
trend for 2023.

Navy and black-

based floral
patterns made
up one-third of
women’s floral sales

Sales of small
floral patterns
for men
increased 35%
year over year.

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2023 Trends //

Maximalism
Polka dots
We’ll splash out in have staying
power:
optimistic prints,
colors and textures. 64%
of clients who
receive polka-dotted
styles rate them
with a “like/love.”
“ Clients are telling me they
want to be more adventurous
with shades and prints they
wouldn’t usually choose for
themselves — often it’s why
they sign up for Stitch Fix to
begin with!
“
—JESS S.,
Stitch Fix stylist

One in four
stylists rank
maximalism as
their top trend
for 2023.

60% of women are excited to try more color and prints in 2023, and one-third rank
bold pattern-mixing as their second-favorite look for the year ahead.

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2023 Trends //

Prep School
Blazers are up 40%

Gossip Girl grows up. year over year, with

oversized and plaid
versions in starring roles.

“ Mini skirts, pleats and

prim button-ups are
perennial pieces of this
look. Add an oversized
blazer or a chunky loafer
“
for an easy update.

—JESS S.,
Stitch Fix stylist

Loafers are up

38%
year over year.

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2023 Trends //

Proportion Play
We’re going
“ Oversized fashion makes
it easier than ever to
feel comfortable. Try
pairing midi dresses or
big, with
relaxed fits wide-leg pants with your
and dropped
hemlines.
favorite blazer — a bit
on the longer side — to
“
emphasize the style.

—JESS S.,
Stitch Fix stylist

Sales of women’s wide-leg

bottoms more than doubled
(+125% year over year),
and the majority of clients
preferred relaxed denim to
skinny.

The Hemline Index Theory posits

Nearly all (97%) Stitch that women’s skirts follow the
Fix stylists like to style economy — higher hemlines for
baggy trousers with fitted higher times. As experts forecast
tops or bodysuits, and more a downturn in 2023, we predict
than half (54%) also go for hemlines will fall accordingly —
boxy cropped tees. and 74% of clients agree.

Form-fitting tops were

Stitch Fix stylists #1
must-have item for Footnote:
2023, followed closely
by oversized pants. 91%
of stylists predict that low
heels or flats will dominate
women’s shoes in 2023.

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2023 Trends //

Commutercore
Tech Fabrics
“ Once you’ve worn a polo
or pants with stretch,
breathability and crease-
will perform an resistance, it’s hard to go
everyday role. back. Don’t overthink it — pair
commuter styles with your
favorite pieces in your closet,
and enjoy feeling comfortable
“
while looking polished.

—GILL M.,
Stitch Fix stylist

Stitch Fix stylists rank

Commutercore as men’s
#1 trend for 2023, with
nearly four out of five (79%)
classifying it a must-have.

70%
CO M M UTER (kuh-myoo-ter):
noun. A person who regularly
travels between home and work.
Athleisure — as opposed
of men want to lounge or athletic-wear —
adjective. A style of clothing
to wear accounts for 60% of total
that utilizes performance fabrics
— often with stretch and moisture- performance men’s activewear sales.
wicking properties — in clean, fabrics for
professional silhouettes.
everyday living. Performance polos now
ex: Sales of men’s commuter shirts
account for 60% of men’s polo
and pants have doubled in growth sales overall.
year over year.

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2023 Trends //

Cabincore
55%
Utilitarian fabrics and details
bring the outdoors in.
“ It’s all about the layers!
Varied textures of
flannels, knitwear and
of clients favor
this ruggedly
refined look.

puffers within the same “

color family can create a
cohesive look.

—ALICIA L.,
Stitch Fix stylist

Men’s top performing

outerwear includes work Flannel is our
jackets, hooded flannels, second-highest
and lightweight puffers. selling shirt fabric,
with plaid prints
Vest sales are up 64% — leading the charge.
the highest growth in men’s
outerwear — driven by
Flannel is our second-highest selling shirt fabric, puffers and fleece.
with plaid prints leading the charge.

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 STITCH FIX’S 2023
The New
COLOR OF THE YEAR
“ I love this shade because Neutrals.
it’s flattering across a variety Our accessories will shift
accordingly, from cool
of skin tones, and looks to warm tones — think
brown over black and
gorgeous in so many different camel over gray. Already,
sales of camel and brown
materials, whether sumptuous
22%
styles are up 21% and
12%, respectively, year
knits or strappy heels. It’s
over year.
impossible to be in a bad
mood when you’re wearing
“ increase in Fix Request Notes
containing the word “orange”
in summer 2022 compared to
summer 2021
this color!”

—ALEX R.,
Stitch Fix stylist

Clementine Sales of this bright

citrus hue are up

This saturated, juicy orange will give our closets — and moods — a boost.
36%
year over year,
and expected to
keep growing.

>19,500 searches for “orange” on Stitch Fix between July and November 2022 // 15
How We’re
Shopping
Our insights show a generational style divide,
and how finding the right fit remains the
greatest shopping challenge.

Socially conscious shopping

The majority of Gen Z clients want to shop Sustainability Goals
Social media will continue to speed up and splinter the trend cycle — and from more sustainable brands in 2023. Gen Z We’re working toward sourcing 100% of our main
and millennial clients are more than three times materials more sustainably for Stitch Fix exclusive
widen the generation gap when it comes to style. as likely to prioritize supporting brands owned label products by 2025. Here’s how we’re doing:
by people of color than older generations. But
Although clients mention Instagram more frequently than TikTok, Fix most clients (84%) say they don’t research
Cotton 48%
brands’ values before they shop.
Request Notes referencing TikTok increased by 85% between 2020 and
Polyester 28%
2022. Instagram mentions plummeted 72% during the same period. One shortcut: Shop the Elevate collections,
from the winners of Stitch Fix’s mentorship and Viscose 93%
grant program for Black entrepreneurs.
More than one-third of millennials (ages 26 to 41) say they feel too old for
trends — already! — but want to look fashionable. Four out of five Stitch Fix Another: Just ask your Stitch Fix stylist. In FY22 we reached 59% of our total goal, utilizing
textiles that reduce the use of water, chemicals
stylists say millennial clients’ biggest challenge is incorporating trends. and virgin materials.

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How We’re Shopping // What We’re Buying
Straight-leg is the

Styling the straight-leg jean: Gen Z vs. millennials #1 denim

silhouette
Our data shows that some clothing items unite Gen Z and millennial clients, while others divide them. that clients are excited to
Case in point: Everyone agrees on the straight-leg jean, but the two generations style them differently. try in 2023.

“ I want to get out of an

elder millennial cheugy
skinny jeans/going-out
top/booties rut, without
looking like a 35-year-old
trying to be a cool TikTok
youth. Maybe ‘effortlessly
chic French girl’ or Dakota
“
Johnson vibes?

— FIX REQUEST NOTE,

Illinois

GEN Z CROSSOVER MILLENNIALS

Gen Z goes for crop tops, FAVORITES Millennials favor blouses, cardigans
Everyone loves fitted knits, blazers and
shackets and lug-sole booties. and versatile sneakers.
block-heeled booties.

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The #1 Shopping
Challenge: ‘Fits That Fit
Two-thirds of Gen Z and millennials say
they struggle to find clothes that fit.
We’re helping clients solve their trickiest shopping challenges.
Finding clothes that fit well 67%

“
Defining personal style 49%

Finding sizes outside 34% It’s so important to understand

the industry standard how different styles fit different
bodies. With that knowledge
How we do it: Fit one’s body and one’s personal style and our extensive fit data — and

We know how to find your size — and we carry it.

We combine stylists’ fit expertise with data to find clients’ perfect fit — from size 00—24W, XS—3X,
Petite, Plus and Maternity.
access to such a wide range of
sizes across styles — I really can
“
find clients their perfect fit.
We’re invested in Plus
— ALICIA L.,
150: Stitch Fix Plus brands
49%: growth in Plus style options offered in FY2022 from FY2021 Stitch Fix stylist
30: Brands added to Stitch Fix Plus in FY2022
10+: brand collaborators created first-ever Plus collections for Stitch Fix

Big love for petites.

Nearly half (47%) our Petite clients have been with Stitch Fix for three years or more. In 2022, Petite dress sales
Our clients say it best:
increased by one-third (32%) year over year, and our overall Petite assortment grew by 20%. “I signed up for Stitch Fix in an effort to accept and be loving to my current body instead of buying cheap
and ill-fitting items ‘just until I fit back into my clothes.’ My first box came today and I picked three lovely
Better feedback = Better fit pieces of clothing I feel confident in! 🎉 “ @THE_CADEN_
85% of clients leave detailed feedback at checkout, after they’ve tried on their items. That means we know not only when
a style is running too large or too small, but exactly how the fit is off so we can help a brand partner correct it.

Our clients actually *love* trying on jeans.

Imagine bringing 10 pairs of jeans to a fitting room and loving how seven of them fit. Our women’s denim “Like/Love” // 18
score for fit is nearly 70%.