Nike Just Do It

Nike
JUST DO IT
I Brief about the company and development history:

Nike is an American multinational company that designs, manufactures, and retails footwear,
apparel, and sports accessories. Nike is headquartered in Beaverton, Oregon, USA.
The Nike company was founded in 1964 by Bill Bowerman and Phil Knight under the name Blue
Ribbon Sports. Initially, the company only imported and sold running shoes from the Japanese
manufacturer, Onitsuka Tiger (now Asics). The company then develops and manufactures its
own sports products, including running shoes and sportswear.
During the 1980s, Nike became the largest sports brand in the world with a number of famous
products such as Air Jordan shoes and other sports related products. Nike also invests heavily in
famous sports stars to promote its products, including Tiger Woods and Michael Jordan.
Today, Nike is one of the world's largest sports brands, with a wide range of products including
footwear, apparel, sports accessories and equipment for a variety of sports. Nike also regularly
invests in technology and innovation to improve and develop new products and meet customer
needs.
II Vision and goals of the company:

Nike's vision is to become the world's leading sports brand, with the goal of providing high-
quality sports products and meeting the needs of customers. Nike wants to inspire people,
encourage them to play sports and be active for a healthier life.
Nike's goal is to create innovative and high-quality sports products that provide consumers with
the best solutions and experiences to improve their health and physical performance. Nike has
always focused on developing new and unique products, using cutting-edge technology and
high-quality materials to improve and enhance product performance.
In addition, Nike is also interested in environmental protection and sustainable development.

The company is committed to enhancing recycling and waste reduction practices, along with
the use of environmentally friendly materials and technologies to ensure sustainability in
production and business.
III Campaign introduction:

Before Nike launched its "Just Do It" campaign in 1988, the footwear and sportswear market
was undergoing a dramatic change. Brands are competing fiercely with each other to dominate
the rapidly growing market. However, Nike had a breakthrough with the "Just Do It" campaign,
which helped make the brand one of the biggest and most successful sports brands in the
world.
Nike's "Just Do It" campaign is a powerful statement of sportsmanship and aspiration to win,
targeting a young audience and sports enthusiasts. This campaign conveys the message that,
whoever you are, you can achieve your goals through constant effort and fighting spirit.
This campaign has been deployed by Nike in many media, from television, newspapers to major
sports events. Nike has used powerful and inspirational images, from famous athletes to
ordinary people, to convey the message of the brand's relentless fighting spirit.
With the "Just Do It" campaign, Nike marked an important turning point in its history, helping
the brand become famous and known around the world.
IV Approach and response to customer needs, Nike's boost sale

Nike's "Just Do It" campaign reaches customers by creating a sense of synchronicity between
consumers and brands. Instead of offering a specific product, Nike shifted the focus to
sportsmanship and relentless fighting spirit to encourage consumers to be stronger, more
confident and achieve their goals.
Nike has responded to the needs of its customers by creating inspirational products designed to
help consumers enjoy the great moments of expressing themselves through sport. Nike
products are engineered with cutting-edge technology to ensure maximum comfort and
performance on the go.
To boost sales from the "Just Do It" campaign, Nike used a variety of strategies. The brand has
created a number of specials to incorporate this campaign, such as limited edition sneakers or
tracksuits. In addition, Nike also increases advertising in the media and sponsors major sports
events to introduce its products to more consumers.
Other Nike outreach strategies include creating special promotions and discounts, enhancing
customer experiences, and creating social sports communities to engage with customers. .
By implementing the above strategies, Nike successfully boosted sales from its "Just Do It"
campaign and achieved the top position in the market.

Nike Just Do It

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Nike

I Brief about the company and development history:

II Vision and goals of the company:

In addition, Nike is also interested in environmental protection and sustainable development.

III Campaign introduction:

IV Approach and response to customer needs, Nike's boost sale

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