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    Principles of Marketing Question Bank

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    Sanaullah Sanu
    This document contains a question bank for the 'Principles of Marketing' course covering topics such as the differences between selling and marketing, the 4Ps and 4Cs frameworks, product research and development, market research, consumer behavior, branding, packaging, pricing strategies, distribution channels, market segmentation, targeting, positioning, e-marketing, social media marketing, and relationship marketing. The question bank was created by Henna Punjabi, a third semester student in the SYBMS marketing program.

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    Principles of Marketing Question Bank

    Uploaded by

    Sanaullah Sanu
    266 views1 page
    This document contains a question bank for the 'Principles of Marketing' course covering topics such as the differences between selling and marketing, the 4Ps and 4Cs frameworks, product research and development, market research, consumer behavior, branding, packaging, pricing strategies, distribution channels, market segmentation, targeting, positioning, e-marketing, social media marketing, and relationship marketing. The question bank was created by Henna Punjabi, a third semester student in the SYBMS marketing program.

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    This document contains a question bank for the 'Principles of Marketing' course covering topics such as the differences between selling and marketing, the 4Ps and 4Cs frameworks, product research and development, market research, consumer behavior, branding, packaging, pricing strategies, distribution channels, market segmentation, targeting, positioning, e-marketing, social media marketing, and relationship marketing. The question bank was created by Henna Punjabi, a third semester student in the SYBMS marketing program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    266 views1 page

    Principles of Marketing Question Bank

    Uploaded by

    Sanaullah Sanu
    This document contains a question bank for the 'Principles of Marketing' course covering topics such as the differences between selling and marketing, the 4Ps and 4Cs frameworks, product research and development, market research, consumer behavior, branding, packaging, pricing strategies, distribution channels, market segmentation, targeting, positioning, e-marketing, social media marketing, and relationship marketing. The question bank was created by Henna Punjabi, a third semester student in the SYBMS marketing program.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Question bank for ‘Principles of Marketing’ – SYBMS, sem III

    1. Selling vs. marketing


    2. Production concept
    3. Product concept
    4. Selling concept
    5. Needs, wants and demand
    6. Features of marketing
    7. Importance of marketing
    8. 4Ps and 4Cs
    9. Transaction and exchange
    10. Holistic marketing
    11. Micro env.
    12. Macro env.
    13. Product research and its importance
    14. Importance of market research
    15. Consumer research with examples
    16. Copy testing methods
    17. Features of consumer behavior
    18. Testing methods of print media and broadcast media
    19. Sales analysis
    20. Features of MIS
    21. Product Life Cycle
    22. Concept of product planning
    23. Benefits of brand to consumer
    24. Benefits of brand to manufacturer
    25. Promotion tools with examples
    26. Failure of new product
    27. Essentials of a good brand name with examples
    28. Functions of packaging with examples.
    29. Pricing strategies with examples
    30. Channels distribution of consumer goods.
    31. Basis of segmentation
    32. Targeting types
    33. Positioning strategies
    34. E-marketing forms
    35. Advantages of e-marketing
    36. Online marketing with examples
    37. Concept of social networks
    38. Social marketing with examples
    39. Relationship marketing with examples
    40. Examples of social media

    By Henna Punjabi, SYBMS, sem III

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