SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, BENGALURU

Constituent of Symbiosis International (Deemed University)

Final Report

Project Title

Brand positioning and executing strategies for operational efficiency at Edumentor

Educational Services Pvt Ltd.

Submitted By:

Sanskar Bansal | 21020845007

Under the guidance of:

Dr. Swarnalakshmi Umamaheshwaran

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COMPLETION OF SIP CERTIFICATE

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FACULTY GUIDE CERTIFICATE

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DECLARATION

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 ACKNOWLEDGEMENT

The Summer Internship opportunity I had with EduMentor Educational Services Pvt.
Ltd. was a great chance for learning and professional development. This project
consumed huge amount of hard work, research and commitment. Still, implementation
would not have been possible if I do not have a support of many individuals. The
superior knowledge and experience of the company’s executives helped me in the
Project to generate quality of outcomes, and thus the support of company guides helped
to achieve the objectives.

I am using this opportunity to express my deepest gratitude and special thanks to Mr.
Vikas Jain and Mr. Gaurang Khurana who despite being extraordinary busy with
their respective duties, took time out to guide and keep me on the correct path and
allowing me to carry out my project at their esteemed organisation.

It is my utmost pleasure to express my gratitude and deep regards to Dr.

Swarnalakshmi Umamaheshwaran for his guidance, monitoring and constant
encouragement throughout the course. The blessing, help and guidance given by him
time to time will carry me long way in the journey of life.
I would like to express my deep sense of gratitude to all my fellow colleagues for being
an immense help to me in this project. All of us have together worked towards the
common organizational objective, I am also thankful for being the great support
whenever required.

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 CONTENT

S.NO TOPICS PAGE NO.

1 Certificate from the organization 2
2 Faculty guide certificate 3
3 Declaration 4
4 Acknowledgement 5
5 Executive summary 7
6 Need for study 8
7 Introduction 8
8 Proposed timeline 13
9 Progress Report 14
10 Chapter 1
Industry Analysis 23
Company Analysis 24
Introduction of the Project 27
Objectives of the study 28
11 Chapter 2
Research Methodology 29
Limitations of the study 30
12 Chapter 3
Analysis of data 31
13 Chapter 4
Findings 40
Conclusion 41
Recommendations 42
14 Bibliography 43
15 Annexure 44

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 EXECUTIVE SUMMARY

The project report which is entitled as `` Brand positioning and executing strategies for
operational efficiency at Edumentor Educational Services Pvt Ltd.`` has been created
during my internship. Basically, to know the area of improvement or what else can be
done in terms of customer satisfaction from Edumentor is the goal of this project report.

The research design that is taken into account here is descriptive, data collected using
primary sources and analyzed and interpretive using statistical tools like pie charts, bar
graphs and percentages

. The findings were observed and conclusion was made for this research report
interoperating that what type of classes are really liked by the students , what are the
factors which students are finding perfect in online classes or in offline classes and
some recommendations were suggested so that the scope of keeping this online teaching
and learning process in practice in future also can be highlighted like whether to choose
it or not and if choosing then what things should be kept in mind so that the customer
satisfaction could be earned. The final conclusion has predicted the offline classes to be
very strong from student`s perspective but there was percentage in appreciation of
online classes preference even in future also.

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 Need for study:

Education plays a pivotal role in the overall development of an individual in a

developing country like India. Indian Education system is growing and developing
continuously with Indian Coaching Industry being its significant part. Entrance test
Preparation Industry on the other hand involves coaching for various entrance analysis
like IITJEE, AIEEE, AIPMT and CA exam levels. This preparation is very process
driven and involves engaging students with proper study materials. This industry
witness’s fierce competitions with various established market players operating and
competing with differentiated strategies. This industry is expected to grow further due
to increasing competition for various competitive exams. For year 2022 Government
pass a notification stating that the admission in Delhi University (DU) for graduation
will be accepted through Common University Entrance Test (CUET). This open up the
market for entrance coaching institution and at the same time left student and parents
with lots of queries regarding CUET.

Introduction:

EduMentor Educational Services was established in 2006 by Mr. Vikas Jain, Founder,
CEO of the company. EduMentor Educational Services was initially known as ‘Foqal’
and was started initially with 35 students. Later in the second year of its operation the
company was renamed as ‘Mentor’. In the following year 2007 the student strength
increased to 300. The company was renamed as ‘EduMENTOR’ in the third year of its
operation because the name Mentor had already been registered by some other
organisation. Again, the company showed an exponential growth as the number of
students increased to 2700 to 3500 in the years 2017 and 2018. In 2021, the student
strength the company is targeting to enrol 4500+ students. Over these years EduMentor
has been able to carve a niche for itself in this competitive industry because of its focus
on product quality and delivery. But it was some difficult for them to achieve it at this
covid days. Because students prefer offline classes until then, after this covid era
students are well comfortable at their home to attend the classes regularly.

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The Products:

Products Offered

School of High Result Oriented

Crash Course
Achievers XI,XII Batch

1. SOHA- School of High Achievers:

SOHA is the product that is offered by the EduMentor to its clients throughout the year.
Further this SOHA batch has some classification such as :
• SOHA XI
This batch is for students who are in 11th standard and it has a duration for two years
with basic classes from ground level as well as tricks for solving the questions in the
entrance exam. They are also provided with mock tests and an analysis is provided
where students can find their strong and weak zones so they can improve in those areas.

• SOHA XII
This batch is same as that of the SOHA XI, but here the students are from 12th standard
and the duration is 1 year.

2. ROB- Result Oriented Batch:

This Batch starts just after the board exams and till the entrance exam. It has classes
during the entire week and students get the maximum out of the time after their board
exams and till the date of examination.

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3. Crash Course:

This batch is the same as ROB and resumes until the last entrance exam. The only
difference between ROB and CC is that the daily vocab and current affairs pdf are not
provided for the Crash course batch.

EduMentor products offers wide range of services with the courses, they are:

o Education
o Live classes (Online)
o Form filling of Universities & Colleges
o Counselling
o College Selection Help
o Interview Preparation

EMPLOYMENT STRUCTURE OF THE COMPANY:

Though the employees and the interns have to play multiple roles the company can be
divided into various functional areas:

EduMentor

Marketing Sales/Couns Operations Academic

HR Team
Team elling Team Team Team

Figure: Employee structure in EduMentor

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The Human Resource Team is responsible for hiring faculties. Therefore, major work
done by the HR team is Recruitment & Selection of Faculties. After recruitment the
team looks into feedback management as well as compensation management. Apart
from the faculties they also hire the interns, they get the interns from the wide range of
colleges and provide good skills to them.

The Marketing Team is responsible for planning and execution of marketing strategies
mainly the board centre activity (BCA). After the execution of the marketing plan the
marketing team is dissolved barring a few people and merged with the core sales team.
They get to the clients via different kinds of medium such as school data, tuition data of
the students etc, they go the centres and bring the students in to their company.

The Sales Team or the counselling team is responsible for converting the leads
generated by the marketing activity. This involves telephonic counselling of the
students as well as face to face counselling where students are asked to visit centre with
their parents basically to convince students to join EduMentor for betterment of their
career. Sales team acts as the first interface between the Clients and Company, so that
they talk to the clients and brief them about the courses and the services that are offered
by the EduMentor.

The Operations Team is responsible for handling day-to-day issues of students as well
as issues arriving at the centre. They act as a medium of communication between the
students and the core management team of EduMentor. They are required to solve any
issues related to students like arranging specific classes, providing the students with the
study material, conducting mock tests and continuously motivating them to perform
better. Each centre is allotted with an Operations Manager for managing the functioning
of entire centre.

The Academic Team is responsible for effective curriculum delivery, the achievement
of departmental goals, learning the outcomes and meeting the targets and benchmarks. It
also works with the leadership team to achieve the vision and mission.

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 Delhi

North East West NCR South

Pitampura Preet Vihar Janakpuri Noida South Delhi

Ramesh
Rohini AC Karkarduma RDC
Nagar

Krishna
Rohini DC Patel Nagar Sahibabad
Nagar

Dilshad
Dwaraka Indirapuram
Garden

Paschim
Vihar

Figure: EduMentor and Its Centres all over Delhi

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Proposed Timeline:

Week 1: Brief info about the job profile and training of the same.

Week 2: Started with form filling where I have filled the form of approx. 100 students
for Delhi University, Indraprastha University, Symbiosis, etc.

Week 3: Students who have filled their form on their own had some error in it, were
corrected by the form filling team.

Week 4: Prepared the question bank for the quiz of different subjects and using moodle
to upload it on the portal.

Week 5: In this week we were further trained to handle the branch as a branch manager,
where we learned about the class scheduling, class timings, availability of rooms and
number of students, and availability of teachers and backup for the same.

Week 6: I was appointed as a branch manager of Head Office, where I had to handle
everything from taking attendance to taking feedback.

Week 7: As EduMentor has opened new branch in Rajouri Garden, so, they transferred
me in Rajouri to handle that new branch and manage everything smoothly.

Week 8: I was given the task of taking mock interviews of the students, and prepare
them for their interview process.

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Progress Report:

I was assigned for multiple tasks for the time being:

➢ Task 1: Form filling of multiple universities i.e. Delhi university, Indraprastha
University, Symbiosis, etc.

Based on Methodology
Verifying information given by the students

I had been provided with the data sheet containing information like contact
details, Aadhar number, phone number, address, 10th class marksheet, etc. I had
to then telephonically contact the students to confirm their details provided by
them and correct them if there is any change. After filling basic details we need
to contact them for OTP so that their registration can be confirmed and after that
we fill out the form.
In addition to this, I also asked the students to recheck their details by their login
ID.

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OVERVIEW OF FORMS

CUET

GGSIPU

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 SYMBIOSIS

➢ Task 2: Prepared the question bank for the quizzes of different subjects
For the second task, I was given the task of preparing the question bank of different
subjects ( ECONOMICS, POLITICAL SCIENCE, HISTORY, ETC)

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Based on Methodology :

First I was given the subject for which I have to prepare question bank for the quizzes
and then I have to search relevant questions related to their course and subject.

I was provided with some practise sets also, to get some idea of the question ,which
helps in preparing the questions.

I have to prepare the question bank of 50 Questions of different subjects and then
upload it on moodle for students.

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➢ Task 3: Working on moodle for editing and updating edumentor portals.

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Task 4: Prepared the class schedule, class timings, availability of rooms and number
of students, and availability of teachers and backup for the same.

Based on Methodology :

First we have to schedule the class, then we have make the group of students as per the
size of class after that we need to check the availability of the rooms and then the
availability of teacher and backup for the same.

Task 5: Appointed as a branch manager where I had to handle the branch from taking
attendance till taking feedback.

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Based on Methodology :

We have to take the attendance of the students so that we can get the count of students
who all are coming to the classes and can identify the absentees and asking them the
reason for not attending the classes. Also have to take teacher’s attendance with in time
and out time. And after the class we have to take faculty feedback from students, so we
can get to know about the problems students are facing or are they satisfied with
teaching method or not.

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Task 6: Took some mock interviews of the students to prepare them for their interview
process.

Based on Methodology :

While taking the mock interview we need to know some info about the student ( eg:
what is his/her stream in 12th, what all are the courses he/she is applying for, what all
are colleges he/she is targeting). After the interview we need to give the feedback to the
student and have to arrange another interview if required.

CHALLENGES FACED
➢ Many students have not given the proper information so for that we have to
contact them multiple times.
➢ There is a issue in generating a OTP because while doing registeration we get a
OTP on registered phone number, but students are not answering the calls.
➢ The main limitation of this duty is that sometimes it’s hard to get in contact with
the students as they attend the regular school classes, their timetable and the
interview schedule overlaps sometimes, then we need to find a better arrangement
of timing to them.
➢ Sometimes, there will a technical glitch, both the faculty and the students may be
waiting in the same room, but it shows for them as unavailable for each other, at
that instance either the faculty or the students gets in touch with us and will let us
know on how to deal with it.

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 CHAPTER 1

1. INDUSTRY ANALYSIS

Education sector in India-

Education is an art of imparting knowledge, generating positive judgment and well-

developed wisdom. One of its fundamental aspects is imparting of culture from
generation to generation. Education is just not a process of pouring in some knowledge
into an individual but it is a process of acquiring and manifestation of perfection already
existing in a human being. The education of an individual begins at birth and continues
throughout life. India holds an important place in the global Educational Industry

India has the largest population in the world, with ~580 million in the age bracket of 5-
24 years, presenting a huge opportunity in the education sector. India has over 250
million school going students, more than any other country. Applications for the ‘Study
In India' programme increased by 146% in 2021.

India’s education sector offers a great opportunity with ~26.31% of India’s population
in the age group of 0 to 14 years. Education sector in India is expected to reach US$ 180
billion in FY20. India’s higher education segment is expected to increase to Rs.
2,44,824 crore (US$ 35.03 billion) by 2025. India was ranked 34 among the 100
countries in English Proficiency Index 2019. Increasing internet penetration is expected
to help in education delivery.

India has over 250 million school going students, more than any other country. It also
has one of the largest networks of higher education institutions in the world. Number of
colleges in India reached 39,931 in FY19. The number of universities in India reached
1,014 in FY22 , up from 760 in FY15.

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THE COACHING INDUSTRY-
Education plays a pivotal role in the overall development of an individual in a
developing country like India. Indian Education system is growing and developing
continuously with Indian Coaching Industry being its significant part. Classroom
coaching is the major segment of the Coaching Industry and is responsible for
generating the most significant chunk of revenue of this industry. The Indian Classroom
Coaching Industry is further segmented into Private Tutorial Industry and Entrance
exam preparation.

Private Tuition Industry involves students from grade 5 to grade 12, who supplement
their formal education along with coaching classes for various subjects. Entrance test
Preparation Industry on the other hand involves coaching for various entrance analysis
like IITJEE, AIEEE, AIPMT and CA exam levels. This preparation is very process
driven and involves engaging students with proper study materials. This industry
witnesses fierce competitions with various established market players operating and
competing with differentiated strategies. This industry is expected to grow further due
to increasing competition for various competitive exams.

2. COMPANY ANALYSIS

SWOT ANALYSIS OF THE COMPANY:

Every company has to know their inside and outsides, where the company feels as crest
and where the company feels as trough, so that company will be able to tackle the
difficult situation of their company.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
Analysis is a technique for assessing these four aspects of your business. You can utilize
SWOT Analysis to benefit as much as possible from what you have, to your
association's best benefit. What's more, you can diminish the odds of disappointment,
by understanding what you're missing, and wiping out perils that would somehow get
you unprepared. Even better, you can begin to make a procedure that recognizes you
from your rivals, thus contend effectively in your market.

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• Detailed classes
to students
• Better number of
students
• All days teaching
• Mentoring to
students one to • Problem with
one portal
• Assignments, • Some material is
Mock tests not available for
students to
• Test labs etc download

Strengths Weakness

Opportunities Threats

• To spread their • Less employees as

centers in other permanent
states
• High competitors
• Better more
number of faculty
• Permanent
centres
• Better
infrastructue

Figure: SWOT analysis

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COMPETITORS ANALYSIS:

Competitor Analysis is the vital part in any if the organization. It helps in

distinguishing which organization is performing great and which organization needs
improvement. Straightforwardly or by implication competitor analysis influences the
arrangement making of the organization. Competitor analysis is only an evaluation of
the strength and shortcoming of the competitors present on the lookout. It is a
significant corporate technique as it helps in expanding the portion of the overall
industry of the organization. Beneath the rundown of competitors are appeared in the
decreasing order of the market share.

So looking at the closest competitor and identifying their strengths and weakness so that
we can get better hold of the competitors. If competitors are lagging in some of the
fields, then we must have to improve on them, because the clients will choose the one
who offers much benefits with the cost as well.

The following are the competitors of EduMentor:

1. Pratham
2. IMS
3. Career Launcher
4. TIME

Here in the above competitor list the TIME and IMS has their wings on all the
coaching’s such as for all the entrance examinations, so they might not impact so far

But the Pratham offers the competition at higher pace, it has all its centres in the Delhi
and the NCR as EduMentor, so knowing the tactics and developments of the
competitors is must, so that we can move ahead of them and offer the better to the
clients in order to be the pioneer in the market.

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3. INTRO OF THE PROJECT

As an Operations intern, using the skills to the most and managing the activities
of the students, coordinating with faculty and students. Scheduling the classes to
the students and assisting them. As an operation team one should maintain each
and everything in a systematic manner so that no one gets any issues with the
services and the products, the main aim is to improve the efficacy by properly
implementing and arranging the resources which are operable in the
organization. This organization has around thirty hundred students, it is not that
ease to maintain the day-to-day activities of the students and the faculty. If
referring as only one student gets a problem a day, even though it becomes
enormous task for operations team to make a track of student and assist them in
their problem solving. So, maintaining proper record of the students would
really make work easier. But in order to handle the queries and solve the issues
of the students, as an operations intern I should be aware of all the courses that
are available after 12th and to understand the all requisites of students, one such
course needs mock interviews, operations team engages in scheduling the
meetings and conducts the mock interview to the students, so that students will
be best prepared and can be able to tackle the real interview with no stress. In
this way as an operations team, I help in coordinating with students for mock
interviews and scheduling the interview sessions and faster response to the
students’ queries.

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 4. OBJECTIVE OF THE PROJECT

Initially we are assigned with the tasks of knowing the best about the courses and the
services offered by the EduMentor

➢ The ability to perceive the insights of operational platforms to solve the customers
queries.
➢ To be able to help the operations team by giving inputs and feedbacks.
➢ To become efficient in team handling and problem-solving skills
➢ To minimise the operational costs by using effective logistics management
➢ Overall, gaining good insights and knowledge about the operational strategies that
should be used to run the organization effortlessly.
➢ To minimize the operational costs by efficient use of Logistics Management and
Delivery Techniques and to learn the skill of crisis management and
troubleshooting.
➢ To get an exposure of team handling and to gain knowledge and insights about
the education sector.
➢ To make the functioning of the operations smooth, all the task (like class
information, fee recovery, service delivery) were done through a Google sheet.

➢ To gain knowledge on how the digital learning platform works and manage it.

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 CHAPTER 2
RESEARCH METHODOLOGY

Objectives and Scopes

➢ To know the customer`s perception and experience about online classes in
comparison of offline classes.
➢ To analyses the factors that influence the customer`s perception and experience
towards online classes.
➢ To recommend the possibilities of online coaching and initiatives taken for an
idol online teaching learning process in future for the company.
➢ To know student`s preference for type of class consideration in future.

Research Design
The type of research design used in this study is the descriptive research. It is used to
obtain information concerning the current status of the phenomena and to describe
“What exists” with respect to variables or conditions in a situation. Descriptive research
has been used here because here the aim is to explain the factors influence the selection
of online classes or offline classes.

Sources of data collection

Data collection is the process of gathering and measuring information on targeted
variables in an established system, which then enables one to answer relevant questions
and evaluate outcomes. Sources of data collection are:

• Primary Sources
• Secondary Sources
In the present study Primary data has been used so that more authentic and reliable
research can be carried out. Primary data was collected by distributing questionnaires to
students online. The questionnaires were carefully designed by taking into account the
parameters of my study.

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Data analysis - tools/techniques
The data collected from the primary sources and the instrument used here is
Questionnaire which is forwarded online to students and responses are analyzed and
interpreted in the systematic manner with the help of statistical tools like percentage, pie
charts and bar graphs.

Sampling design
Sampling is a process used in statistical analysis in which a predetermined number of
observations are taken from a larger population.

Limitations of the study

• The study could be stronger if actual experience would have been taken by me but
due to covid the online internship had somehow restricted my study to be stronger.
• The sample is of only 90 it could have more respondents
• The study is restricted for Edumentor Educational Services Pvt. Ltd only.
• The result could be better interpretated using other statistical tools like correlation,
regression

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 CHAPTER 3

ANALYSIS OF DATA
Distribution of Respondents on the basis of classes taken:

INTERPRETATION:
It can be interpretated that more students have taken online classes in comparison of
offline classes but there are students i.e., 51 in numbers who had taken both classes, on
the other hand, 84 is the number of students who are taking online classes only.

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Respondent`s current experience with Edu mentor Classes –

INTERPRETATION:
From the above pie chart, it can be interpretated that the maximum number of student’s
experience is very good with Edu mentor i.e., 41.49% there were students whose
experience is good with Edu mentor but there were students who has just rated average
their experience i.e., 17.03%. We can see that more than 80% of students have rated
their experience at Edu mentor as good only 2 % of students haven`t found it good, thus
in my opinion Edu mentor is doing good.

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Distribution of respondent’s opinion regarding presence of convenient
factors to be more in online classes than offline classes –

INTERPRETATION:
From the above pie chart, it can be clearly interpretated those online classes are more
convenient in comparison of offline classes as 45.19% of students have selected neutral
option. More than 35% of students are founding online classes more convenient in
comparison of offline classes whereas, 34pprox. 19% of students are not finding online
classes convenient. Thus, in my opinion convenient is not the factor that is anyhow
more influencing the students during online classes.

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Responses on value of money consideration from online classes in
comparison with offline classes

INTERPRETATION:
It can be analyzed that there is no clear distinction between the respondents in terms of
gaining same value for money in online classes as compared to offline classes as
34.90% students haven`t agreed upon this where as 35.50% have agreed and 29.60 %
Are not sure about it. Thus, it can be interpretated those students are still evaluating Edu
mentor and they are not able to conclude on this as they need time for this.

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Respondent`s Rating on factors while taking online classes:
1. Level Of Motivation –

INTERPRETATION:
From the above bar graph it can be interpretated that the motivation is not the factor that
students are finding any how to be less in online classes in comparison of offline classes
as more than 61% of students had rated motivation level to be good in comparison of
offline classes with , whereas 30% of students are not able to came on any conclusion
regarding this where as there are less than 7% of students who feel that motivation level
is high in offline classes as compared to online classes.

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 2. Personal connect with teacher –

INTERPRETATION:
It can be interpretated that the personal connect that means a focused attention from
teacher can be considered as the problem here on an average as the students are finding
less in online classes as compared to offline classes. As only 51% are the students
which are saying that they doesn`t face this problem during online classes and 27% are
the students who have rated this average in online classes whereas 15. 60 % are the
students who had rated this low that means they have found this more in offline classes.
Thus, in my opinion this is a major concern from student side during online classes

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3. Concentration Level –

INTERPRETATION:
It can be interpretated that the concentration level during online classes as compared to
offline classes is good with a percentage of 49.90% and the on the second are the
number of students who are finding this average during online class with 25.9%
whereas the third number are the number of the students with a percentage of 11.10%
who are not able to concentrate on their studies during online classes.

As 39pprox. 55 % of students are not facing any problem related to concentration level
that means the teachers are able to keep the student`s concentration in studies during
online classes.

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4. Concept Understanding –

INTERPRETATION:
It can be interpretated that there is no problem in understanding of concept during
online classes by the students as compared to offline classes as a good percentage of
students has rated the concept 40pprox. during online classes as good with 42% and
27% as very high Abd 28% with average.

Thus, in my opinion concept 40pprox. is good in online classes as 40pprox. 70% of

students have rated this high. But we should not ignore the students who had rated this
as low even if it is less than 3%.

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Distribution of Responses related to future preference of classes –

INTERPRETATION:
It can be interpretated that a greater number of students are willing to take offline
classes i.e., 70 % in comparison of online classes which is only chosen by 30% of
students. In my opinion that means yet the number of offline classes supporter is more
but it should not be ignored that there are number of students who are willing to take
online classes even in future, implying that there is a scope for online classes in future.

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 CHAPTER 4
FINDINGS
➢ Number of students is more who had taken online classes but there is also a
percentage of students who is just below the average who had taken both the
offline as well as online classes, means a very good sample for this research
report.
➢ Majority of students are finding Edu mentor’s classes good that means they are
liking it, but we can`t ignore the percentage (even if it is very small) 1.48% who
is not finding their experience to be good with Edu mentor.
➢ A large number of students ae not sure about the thing that online classes are
more convenient than offline classes, the just below the average had agreed on
this whereas a very small percentage says that they didn`t found online classes
more convenient.
➢ Majority of students didn`t face any network issue but a small percentage faces
this problem and considered is as a reason for their absenteeism during online
classes.
➢ Here a clear distinction is difficult as the students in almost same proportion or
with a minimal difference says that one who are finding the same value of
money where as the the other who are not finding the same value of money that
they might get from offline classes.
➢ Level of motivation is high in online classes also as compared to offline classes.
➢ Personal connect with teacher is something that students are really missing in
online classes that they could find in offline classes, still there is majority of
students who are not facing this problem.
➢ Students’ concentration level is high in online classes also as compared to
offline classes.
➢ Understanding capacity during online classes is also high in online classes.
➢ Majority of students prefer textbooks and offline study materials and online
assignments for their study.

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 CONCLUSION

EduMentor Educational Services Pvt Ltd has been growing rapidly ever since its
coming to business. The Company has been extremely successful in differentiating its
product with those of its competitors. The research and efforts put in while preparing
the material can easily be analysed.

The company is proactive in its approach and is always ready to experiment with new
marketing strategies to market their product well. The online campaigns and strategies
implemented this year have been of huge success. In the coming years it can sell e-
material online through payment gateway.

The Company is doing well in terms of business but it still has to beat the market leader.
All strategies adopted by it have been fruitful and it has been able to carve a niche
market for itself. Year after year, it’s gaining reputation and a strong foothold in this
industry. The fact that it has just spread in Delhi /NCR in past few years is bitter but for
a new entrant in the market, there couldn’t have been a better strategy. The way it has
firmly put its footsteps in this market, even the market leader IMS doesn’t feel safe.

EduMentor Educational Services Pvt Ltd had enrolled more than 3500 students this year
which is an achievement in itself. This year company has highest no of enrolments of
B.El.Ed.

Hence, the journey of EduMentor Educational Services Pvt Ltd has been great till now
with its revenue growing year after year. No wonder the Company will soon occupy the
number one position in the market with its differentiated product, quality service, and
focus on customer satisfaction.

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 RECOMMENDATIONS

➢ Customer services is something that could make or break your company so it`s
good that a majority of students experience is good with Edu mentor that is
impressive but each and every possible step should be taken to know the reason
behind the percentage who had not rated it good (even if it is very less) with Edu
mentor, this could be done with one- to-one sessions, feedback or with call etc.
➢ Company`s offline classes are really appreciated more or liked more than the
online classes may be because of any reason that means they should go for
offline classes for sure when the situations get improved related to covid 19.
➢ If company want to go for online mode of classes, then it could go for it but
keeping it as option or part of their services instead of completely adopting this
as there is a percentage of students who will prefer online classes in future also
that means it has a scope which can`t be denied at all.
➢ If company is taking online model of classes, then it should think upon teacher
one –on- one connects with students that they used get in offline classes and the
steps should be taken in consideration by making classes more interactive, the
online quizzes can be organized and GD can be organized so that the students
feel motivated during live online classes.
➢ Company should take textbook in consideration whether they are offering online
or offline classes as students are able to concentrate more when they read from
textbooks and offline materials. So, students are definitely liking Edu mentor’s
textbook thus Edu mentor should create more textbooks for students and off
course it could bring its textbooks in market also if students are liking it more.
➢ Instead of taking a lot of students in one batch during online classes a small
number of students could be taken to make classes more efficient and to give
attention on each and every student so that they could feel that the experience is
same as of offline classes.

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 BIBLIOGRAPHY

http://www.ibef.com/
http://www.startupnation.com/
http://www.livemint.com/
https://opendev.org/osf/openstackweb
http://www.jagranjosh.com/
http://www.shiksha.com/
http://www.indiastudychannel.com/
BOOKS:
Business research Methods by T.N Srivastava
Marketing Research by G.C BerryEdu mentor guide

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ANNEXURE

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