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    Marketers study buyer behavior to understand customer preferences and needs in order to attract more consumers. Personal factors like a restaurant's atmosphere and ability to create a positive first impression have the greatest impact on choosing a restaurant for a special occasion. The organizational buying process faces obstacles from inter-organizational issues that affect stakeholder performance. These issues include environmental factors like economic conditions; organizational factors like policies and structure; interpersonal dynamics; and individual characteristics of decision makers. Understanding these influences is important for effective organizational buying decisions.

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    Marketers study buyer behavior to understand customer preferences and needs in order to attract more consumers. Personal factors like a restaurant's atmosphere and ability to create a positive first impression have the greatest impact on choosing a restaurant for a special occasion. The organizational buying process faces obstacles from inter-organizational issues that affect stakeholder performance. These issues include environmental factors like economic conditions; organizational factors like policies and structure; interpersonal dynamics; and individual characteristics of decision makers. Understanding these influences is important for effective organizational buying decisions.

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    Marketers study buyer behavior to understand customer preferences and needs in order to attract more consumers. Personal factors like a restaurant's atmosphere and ability to create a positive first impression have the greatest impact on choosing a restaurant for a special occasion. The organizational buying process faces obstacles from inter-organizational issues that affect stakeholder performance. These issues include environmental factors like economic conditions; organizational factors like policies and structure; interpersonal dynamics; and individual characteristics of decision makers. Understanding these influences is important for effective organizational buying decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    34 views2 pages

    Per. Assignment 3

    Uploaded by

    thư thư
    Marketers study buyer behavior to understand customer preferences and needs in order to attract more consumers. Personal factors like a restaurant's atmosphere and ability to create a positive first impression have the greatest impact on choosing a restaurant for a special occasion. The organizational buying process faces obstacles from inter-organizational issues that affect stakeholder performance. These issues include environmental factors like economic conditions; organizational factors like policies and structure; interpersonal dynamics; and individual characteristics of decision makers. Understanding these influences is important for effective organizational buying decisions.

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    Assignment 3
    1. Explain why marketers study buyer behavior and discuss characteristics affecting consumer
    behavior. Which characteristics do you think would have the greatest impact on your decision to
    select a restaurant to celebrate a special occasion, such as a birthday or anniversary?
    Marketers study buyer behavior because buyer behavior is an important tool that
    helps marketers to understand what influences the buying decision of consumers or
    buyers. By studying buyer behavior marketers know about the taste and preferences of
    the consumer and they identify and produce the products according to customer needs.
    Studying buyer behavior gives various information to marketers. With the data and
    information required, they will get to learn how their products – price – commercial are
    being responded to and reacted to by the consumers and what characteristics among
    cultural, social, psychological, and personal factor has a more significant impact. This is
    why marketers are requested to study the behavior of buyers to lead to an increased
    chance of attracting more consumers to purchase.
    Personal factors, out of all the characteristics of the same category, seem to be the
    primary factor that can manage the customer’s choice-making. The restaurants, on the
    other hand, must understand the most vital aspect to consider is to make the customer
    agree with what you offer, for specific, the operation for the celebration must result in an
    optimistic first impression and fulfill the customer’s satisfaction in the beginning.
    2. The organizational buying process among businesses encounters obstacles among the
    members in the purchase-decision processes. What common inter-organizational issues can
    affect the overall performance of the stakeholders involved in the process?
    The Organizational Buying Process is where total purchases of an organization are
    recorded and done by all the members of the organization that are also involved in
    several aspects: technical and economic considerations; expenditure; and interactions of
    the buyers. One of the element keys that has numerous affections on it is the
    Organizational Buying Decisions, a key which can either be beneficial or cause
    drawbacks to the organization depending on how external influences affect the
    performance of the stakeholders. Due to its very and diversity, the influence can be
    categorized into four groups: environmental factor, organizational factor, interpersonal
    factor, and individual factor:
    - Environmental Factors: Political and regulatory developments; Level of primary
    demand; Cost of money; Rate of technological change; Economic outlook;
    Competitive developments; Supply conditions.
    - Organizational Factors: Policies; Organizational structure; Objectives; Systems;
    Procedures.
    - Interpersonal Factors: Status; Authority; Persuasiveness; Empathy.
    - Individual Factors: Job position; Personality; Education; Risk attitudes; Age.

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