ASSIGNMENT

NESTLÉ’S
Dudekula Maruru Rizwana

MS204188
Introduction
Nestlé’s marketing strategy examines the company using the marketing mix framework, which
includes the four Ps (Product, Price, Place, Promotion). Product innovation, price strategy,
promotion planning, and so on are all examples of marketing tactics. These business methods,
which are based on the Nestlé marketing mix, aid in the success of the brand. Nestlé’s marketing
strategy aids the brand’s/competitive company’s position in the marketplace as well as the
achievement of its business objectives. Let us just begin with the Nestlé Marketing Strategy &
Mix to get a better understanding of the company’s product, price, marketing, and distributing
plans.
The quality of Nestlé’s goods is excellent. Its goods are controlled on a local level to meet the
demands of clients. It spends a lot of money on research and development to figure out what
customers want and need in the short and long run. Nestlé, like so many other firms, has had to
withdraw several of its goods owing to health issues in the past.
Product Strategy of Nestlé

The following is an explanation of the product strategy and mix in Nestlé’s marketing strategy.
Nestlé is the biggest food manufacturer in the world. It has roughly 8,000 brands with a diverse
variety of items that form the foundation of its marketing mix product strategy. However, it
largely concentrates on the following items.
Dairy products: Many milk products, such as Nestlé milk, Nestlé slim, and Nestlé every day,
have been mentioned.
Chocolates: Chocolates are one of Nestlé’s most profitable categories. KitKat, Munch, Éclairs,
Polo, and Milky Bar are popular items. It has also developed Alpino chocolate to cater to the
gifting market.
Beverages: You’re all familiar with Nescafe. It is the world’s most popular coffee brand. Nestlé
owns the company. It has a global distribution network.
Prepared meals: Nestlé provides a variety of ready-to-cook dishes as well as cooking aids such as
Maggi Instant Noodles. Maggi, a prepared noodle that has become a trademark on its own, and
items such as Maggi Pasta, Maggi Sauces, and others, is one of Nestlé’s biggest hits.
Price Strategy of Nestlé

Nestlé seeks to offer a varied range of products and services to meet evolving customer needs. It
seeks to create goods that are beneficial to both humans and the environment. The market
determines the price of each thing. Nestlé’s pricing clout stems from its packaging and intake-
based pricing. Nescafe and Maggie both have higher profit margins than their competitors. This
is because the product quality is adequate, and a small price reduction will not entice the
consumer to associate with the brand.
Both Nescafe and Maggi are available in several quantities and packaging choices from Nestlé.
You may even get a 16-pack of Maggi in supermarkets, whereas 5rs Maggi is only available in
small shops. Nestlé provides cheap rates on other commodities such as Kitkat and Munch due to
severe competition from other corporations.
Place Strategy of Nestlé

The firm is renowned for its distribution platform, which consists of a system of intermediaries
that all work together to get good proportion to the ultimate customer. The mammoth corporation
employs around 308,000 people globally and operates in 187 countries. It has a manufacturing
policy in place that ensures the goods fulfill food safety, regulatory, and quality standards. It
supports the concept of waste reduction and zero defects. The following are critical tactics for the
company’s supply chain:
Dedication to a zero-waste lifestyle.

Customers must be recognized and interacted with.
Acquisitions are undertaken to mitigate risks and get exposure to the acquirer’s suppliers.
Trying to assure that sourcing is carried out responsibly.
Promotion Strategy of Nestlé

Nestlé always has innovative marketing decisions when it comes to branding its products. Nestlé
wants to figure out which advertising channel is the most effective. They are up against strong
competitors from both domestic and international opponents. Promotion strategy and consumer
promotion are two types of sales promotion tactics used by Nestlé. Nescafe was the first
company to introduce Nescafe songs that are still talked about today. They’ve always made an
effort to encourage customers to buy their stuff. Take Maggi, for example, which is associated
with easy-to-prepare two-minute snacks for women. As a result, it became well-known among
children and mothers. Quality of the product and nutritional content has always been a top
priority for them.
Because of their strong presence on the field, Maggi and Nescafe have boosted marketing and
sales. “Have a Break, Have a KitKat,” Nestlé’s distinctive marketing phrase for KitKat, a well-
known Nestlé trademark, has now become associated with the company. Nestlé uses a range of
media to promote their products, including tv, posters, print commercials, and web advertising.

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NESTLÉ’S

Dudekula Maruru Rizwana

Product Strategy of Nestlé

Price Strategy of Nestlé

Place Strategy of Nestlé

Dedication to a zero-waste lifestyle.

Promotion Strategy of Nestlé

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