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    Rebisco Proposal-Bve-3-11-Group-3 Rebisco 2

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    Rebisco Proposal-Bve-3-11-Group-3 Rebisco 2

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    rebisco proposal-bve-3-11-group-3 rebisco 2

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    66 views5 pages

    Rebisco Proposal-Bve-3-11-Group-3 Rebisco 2

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    of 5

    Values Integration Award

    Group number 3
    Leader Manahan, Mico
    Members Caco, Jervin Mark
    Garcia, Jennylisa
    Salceda, Charlyn Mae
    Santillan, Carmie Rovertz
    Ungos, Gwyneth Irish

    Company Logo

    Profile/History of For 60 years, the Republic Biscuit Corporation (REBISCO), a


    the Business recognized pioneer in the Biscuit industry, has positioned itself to be
    one of the dominant players in the Philippine snack food industry with a
    growing global presence.

    The humble ventures of REBISCO began in a neighborhood bakeshop


    in old San Juan, Metro Manila in 1963. Starting out as England Biscuit
    Factory, the bakeshop was backed up by an English-type rotary oven
    which was considered top-of-the-line then. The production of flagship
    brands Crema (the first cream sandwich) and Sodatine (plain crackers)
    marked England Biscuit Factory's entry into the market. The company
    grew steadily and moved to Novaliches, Quezon City to operate in a
    more spacious factory. In 1972, it acquired a new image and name,
    becoming the REBISCO that we know today.

    With its extensive distribution network, market research, technology


    and product development, and most importantly, its pledge to
    contribute to building the Filipino nation through its various corporate
    social responsibility programs, REBISCO has significantly grown and
    continues to strengthen its position in the market.

    From a basic portfolio of biscuits such as the famous and pioneering


    Rebisco Cracker Sandwiches that generations of Filipinos have loved,
    REBISCO now carries a wide variety of snack food ranging from nuts
    and seeds, cakes, wafers, breads, chips and curls, candies and gums,
    and chocolates
    Company name Republic Biscuit Corporation (REBISCO)
    Company address 36/F and 38/F Joy~Nostalg Center, 17 ADB Avenue, Ortigas Center,
    Pasig City Philippines
    Contact Person Kimberly Credo
    Company website https://www.rebisco.com.ph
    Company hotline +6328706-1010 | 09072350265
    Company email info.system@rebisco.com.ph
    address
    Rationale why “Each brand is designed to give you and your family a unique and
    they should pleasurable experience.”
    receive the award “To be a well-loved food company, built on family values, that provides
    delightful meals for everyone, while leaving a positive impact on our
    community.” (Vision)

    As written on their website, Rebisco is thriving with their image of


    bringing Filipino family values into their different products. From the
    creative packaging to engaging commercials and promotion, Rebisco
    never fails to appeal to the culture and tradition of the Filipino family.
    Their packaging of tin cans with canvass showcasing Filipino family
    lasts till it become household items such as rice containers and flower
    pot, still with the values in it intact.

    The integration of values such as pagmamahal sa pamilya, pagiging


    matulungin, at masayahin, and celebrating Filipino heritage through
    giving tribute to Filipino local artists continuously promote and help
    preserve the values we are proudly known for. This successful
    integration of values in their products helps a lot in remembering who
    we are, especially at this time when Filipinos are exposed to identities,
    traditions, and cultures coming from different countries all over the
    world.
    The following
    pictures
    demonstrate the
    successful
    integration of
    values into their
    product/service.
    References About Us. Rebisco. (n.d.). https://www.rebisco.com.ph/content/6-about-
    us
    Soliman, M. A. P. (n.d.). REBISCO marks its 55th anniversary by going
    artistic with its cookie tin packaging. BusinessWorld.
    https://www.bworldonline.com/arts-and-leisure/2018/11/15/19902
    5/rebisco-marks-its-55th-anniversary-by-going-artistic-with-its-
    cookie-tin-packaging/

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