Bep Pottery Mark Scheme

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MARK SCHEME FOR THE POTTERY

A pottery business sells clay pots for $3 each. It expects to produce and sell 5 000 pots this year. Fixed
costs are $4 000 per year. The variable costs of production are $1.50 per pot.

1. Draw a break-even level of production and the safety margin. [6]

Sales Revenue = $3 x 5 000 = $15 000 BREAK-EVEN CHART FOR THE POTTERY
Revenue/cost
Total Cost = (fixed cost) 4 000 + ($1.50 x 5 000) 7 500 = $11,500 I SR
I
Profit = 15 000 – 11,500 = $3,500 I TC
I
BEQ = 4000 I
3 – 1.50 = 2 667 pots I MOS I
I I FC
Margin of Safety = 5 000 - 2,667 = 2 333 pots I I
0 2 667 5000
Number of clay pots

(a) Draw two new graphs. Compare the break-even points of all three situations (including the
original), the total levels of profit and the safety margins.

OPTION 1: KILN

Purchase a new energy-efficient kiln. This would raise fixed costs by $1 000 per year but reduce variable
costs to $1.20 per pot. Output would remain unchanged.

Sales Revenue = $3 x 5 000 = $15 000

Total Cost = FC (4 000 + 1000) 5 000 + ($1.20 x 5 000) 6 000 = $11


000

Profit = 15 000 – 11 000 = $4 000

BEQ = 5 000 5 000


3 – 1.20 1.80 = 2,778 pots

Margin of Safety = 5 000 – 2,778 = 2 222 pots


OPTION 2: REDUCE PRICE

Reduce price by 10%. Market research indicates that this could raise sales by 20%.

Sales Revenue = (10% of $3) therefore 3 – 0.30 = $2.70


(20% of 5 000 = 1 000) therefore 5 000 + 1 000 = 6 000
$2.70 x 6 000 = $16 200

Total Cost = (original FC) 4 000 + (1.50 x 6 000) 9 000 = $13 000

Profit = 16 200 – 13 000 = $3 200

BEQ = 4 000 4 000


2.70 – 1.50 1.20 = 3 333 pots

Margin of Safety = 6 000 – 3 333 = 2 667 pots

(b) Advise the firm, on the basis of your results, whether to remain as it is or to adopt one of the
two options above. Justify your answer. [10]

WHICH OPTION IS BEST?

ORIGINAL OPTION 1 OPTION 2


PROFIT $3,500 $4 000 $3 200
BREAK-EVEN 2 667 pots 2 778 pots 3 333 pots
MOS 2 333 pots 2 222 pots 2 667 pots

 Buying the Kiln would increase FC and reduce VC … resulting in higher profit .. BUT more pots
need to be sold to break even and a lower margin of safety.
 Reducing the price will result in the lowest profit, despite an increase in demand because the
total cost has increased and the highest number of pots must be sold to break-even.

CONCLUSION: Buying the Kiln would be a better option because:


 Makes the most profit
 Although Break-even quantity increases and lower MOS
 The TC is reduced

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