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UAE Media Landscape

The United Arab Emirates has a diverse media landscape with high consumption of various mediums. The UAE has the most competitive economy in the Arab world and a population of over 9 million, with Abu Dhabi and Dubai being the largest cities. Media consumption is also very high, with residents spending over 19 hours daily with different media. Television remains very popular with 86% watching daily, while radio also has high listenership of 78% daily. Digital media like YouTube and social platforms like Facebook are increasingly consumed. Outdoor advertising remains an important part of the media mix.

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M. Waqas Abdullah
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770 views17 pages

UAE Media Landscape

The United Arab Emirates has a diverse media landscape with high consumption of various mediums. The UAE has the most competitive economy in the Arab world and a population of over 9 million, with Abu Dhabi and Dubai being the largest cities. Media consumption is also very high, with residents spending over 19 hours daily with different media. Television remains very popular with 86% watching daily, while radio also has high listenership of 78% daily. Digital media like YouTube and social platforms like Facebook are increasingly consumed. Outdoor advertising remains an important part of the media mix.

Uploaded by

M. Waqas Abdullah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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UNITED ARAB EMIRATES

MEDIA LANDSCAPE
Country Overview
MOST COMPETITIVE ECONOMY IN THE ARAB WORLD

9,830,959

Prior to the discovery of oil in Oil exports transformed the The UAE is known for its two largest
the mid-20th century, the UAE's country’s economy, making the cities, Dubai and Abu Dhabi, which
economy was based primarily on UAE's per capita gross domestic draw millions of tourists each year.
fishing and a pearl industry. product on par with those of
leading Western European
nations
Media Consumption Overview
MOST MEDIUMS HAVE HIGH REACH AND CONSUMPTION

Daily Time Spent with Media 2020

19th highest internet


Competing with digital
penetration rate
on highest share of
globally
time

Maintains a very high 93% listenership by the


reach. end of last year.
TV Consumption
TOP TV CHANNELS

• As the current media groups in charge of television operations


are governmental bodies, the relative regulations are a
fundamental part of operations rather than exterior
enforcements as seen across the UAE's media landscape

• MBC channels are the most watched, particularly among expat


Arabs
TV Consumption
86% WATCH TV EVERYDAY
Time spent watching TV during lockdown (2020)
Radio Consumption
78% LISTEN TO RADIO DAILY

• 92% of the total UAE population aged 10 and above tuned into radio every week in 2020
• UAE residents and nationals listened to 61.9m hours of radio during this period
• 100% of the population (aged 10+) listened to the radio in an average week in Abu Dhabi, whilst 90% in Dubai
tuned in.
Radio Consumption
TOP RADIO CHANNELS

Virgin Radio Dubai 104.4 Al Arabiya 99.0

The no. 1 English radio station in the UAE, Al Arabiya is the UAE’s no 1 Arabic-
reaching 1,308,000 listeners every week. It is language station. One of the most
home to the award-winning Kris Fade Show. popular feature is the newly launched 40
No other radio station boasts a line-up of the minutes of non-stop music. Targeting an
hottest and in-demand presenters in the UAE. elite audience of young locals and expat
Broadcasting the freshest and largest variety Arabs who are energetic, open-minded
of hit music 24/7 Virgin Radio is undoubtedly and cosmopolitan.
the people’s choice in the UAE.

City 101.6 Dubai Eye 103.8

City 101.6 is Dubai’s most listened to Asian Dubai Eye is a Dubai-based talk radio
station as well as the top Indian channel in the station owned by Arabian Radio
UAE, with the highest share of listeners in Network, which provides business, news,
Dubai and Abu Dhabi. current affairs, sports, entertainment and
special interest programming for a cross-
cultural audience.
Print Consumption
1H 57M ARE SPENT ON READIND PRESS MEDIA DAILY

• Al-Ittihad is government owned


newspaper

• The country's largest English- and


Arabic language newspapers, Al
Khaleej and Gulf News, are privately
owned

• Print newspapers and magazines are


consumed most in the early morning
(10 per cent), followed by mid-
morning (10 per cent) and then
lunchtime (8 per cent)
Digital Consumption
THE NUMBER OF INTERNET USERS IN THE UAE INCREASED BY 1.6% BETWEEN 2020 AND 2021
Digital Consumption
POPULATION SPENDS MOST OF THEIR TIME ON YOUTUBE WHEN ONLINE
Digital Consumption
THE NUMBER OF SOCIAL MEDIA USERS IN THE UAE REMAINED UNCHANGED BETWEEN 2020 AND 2021
Digital Consumption
YOUTUBE IS THE MOST USED SOCIAL MEDIA PLATFORM FOLLOWED BY FACEBOOK
Outdoor Sites
UAE
Outdoor Sites
UAE
Outdoor Sites
UAE
Outdoor Sites
UAE
Let’s Discuss
Tel: +971 4 425 3300
Email: info@themediavantage.com
Website: www.themediavantage.com
Location: 8th Floor, Reef Tower, Cluster O, JLT, Dubai,
UAE

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