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    Limca Is An: Indian Multinational Lemon-And Lime-Flavoured Carbonated Soft Drink

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    Aniruddha Vinayak
    Limca is an Indian carbonated soft drink launched in 1977 by Parle Bisleri under the brand name Limca. It contains 60 calories and uses artificial flavors instead of fruit. In 1992, Coca-Cola acquired Parle Bisleri and the brands under it, including Limca. Originally, Limca's formula contained brominated vegetable oil but it was removed in 1988 after health concerns about BVO. Maruti Udyog Limited was founded in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation to manufacture cars in India. They began by importing Suzuki vehicles but soon started local production, launching models like the Maruti 800 and Gypsy to success. Exports

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    Limca Is An: Indian Multinational Lemon-And Lime-Flavoured Carbonated Soft Drink

    Uploaded by

    Aniruddha Vinayak
    18 views1 page
    Limca is an Indian carbonated soft drink launched in 1977 by Parle Bisleri under the brand name Limca. It contains 60 calories and uses artificial flavors instead of fruit. In 1992, Coca-Cola acquired Parle Bisleri and the brands under it, including Limca. Originally, Limca's formula contained brominated vegetable oil but it was removed in 1988 after health concerns about BVO. Maruti Udyog Limited was founded in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation to manufacture cars in India. They began by importing Suzuki vehicles but soon started local production, launching models like the Maruti 800 and Gypsy to success. Exports

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    Limca is an Indian carbonated soft drink launched in 1977 by Parle Bisleri under the brand name Limca. It contains 60 calories and uses artificial flavors instead of fruit. In 1992, Coca-Cola acquired Parle Bisleri and the brands under it, including Limca. Originally, Limca's formula contained brominated vegetable oil but it was removed in 1988 after health concerns about BVO. Maruti Udyog Limited was founded in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation to manufacture cars in India. They began by importing Suzuki vehicles but soon started local production, launching models like the Maruti 800 and Gypsy to success. Exports

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views1 page

    Limca Is An: Indian Multinational Lemon-And Lime-Flavoured Carbonated Soft Drink

    Uploaded by

    Aniruddha Vinayak
    Limca is an Indian carbonated soft drink launched in 1977 by Parle Bisleri under the brand name Limca. It contains 60 calories and uses artificial flavors instead of fruit. In 1992, Coca-Cola acquired Parle Bisleri and the brands under it, including Limca. Originally, Limca's formula contained brominated vegetable oil but it was removed in 1988 after health concerns about BVO. Maruti Udyog Limited was founded in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation to manufacture cars in India. They began by importing Suzuki vehicles but soon started local production, launching models like the Maruti 800 and Gypsy to success. Exports

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    2.

    Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made


    primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula
    does not include fruit, relying instead on artificial flavours.
    In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the
    owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not
    to make it in India, which was turned down. Chauhan decided to come up with his own formula,
    which he launched under the Limca brand in 1977.[1]
    In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time
    as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle
    Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-
    juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour).[2]
    Prior to 1988, the original formula of Limca contained brominated vegetable oil (BVO). After
    worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this
    ban, the formula for Limca was changed, and BVO was removed from the concentrate for Limca.

    Maruti Udyog Limited was founded by the Government of India on 24 Jan 1981 with Suzuki Motor
    Corporation as a minor partner, only to become the formal JV partner and license holder of Suzuki in
    August 2021.[9] The first manufacturing factory of Maruti was established in Gurugram, Haryana, in
    the same year.[10]

    In 1982, a license and joint venture agreement (JVA) was signed between Maruti Udyog Ltd.,
    and Suzuki of Japan. At first, Maruti Suzuki was mainly an importer of cars. In India's closed market,
    Maruti received the right to import 2 fully built-up Suzuki in the first two years, and even after that,
    the early goal was to use only 33% indigenous parts. This upset the local manufacturers
    considerably. There were some concerns that the Indian market was too small to absorb the
    comparatively large production planned by Maruti Suzuki, with the government even considering
    adjusting the petrol tax and lowering the excise duty in order to boost sales.[11] Local production
    commenced in December 1983 with the introduction of the SS30/SS40 Suzuki Fronte/Alto-
    based Maruti 800.[12] In 1984, the Maruti Van with the same three-cylinder engine as the 800 was
    released and the installed capacity of the plant in Gurgaon reached 40,000 units.
    In 1985, the Suzuki SJ410-based Gypsy a 970 cc 4WD off-road vehicle, was launched. In 1986, the
    original 800 was replaced by an all-new model of the 796 cc hatchback Suzuki Alto (SS80), and the
    100,000th vehicle was produced by the company.[13] In 1987, the company started exporting to
    western markets, when a lot of 500 cars were sent to Hungary. By 1988, the capacity of the Gurgaon
    plant was increased to 100,000 units per annum.

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