CHAP3 Reply Exe

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CHAPTER 3: REPLY
1. Opening
2. Confirming that you can help
3. ‘Selling’ your product
4. Suggesting alternatives
5. Referring the customer elsewhere
6. Catalogues, price-lists, prospectuses, samples
7. Demonstrations, representatives, showroom visits
8. Closing
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Exercise 1: GAP-FILL

1. Opening + 2. Confirming that you can help


Thank you for your _enquiry of_June 6th 20… in which you asked about…
I would like to thank you for your enquiry of May 10 and am _pleased_tell you that we would be able to supply
you with the…
We were pleased to hear from your letter of 16 December that you were _impressed_with our selection of…
Thank you for your letter, NJ 1691, which we _received__ this morning.
We would like to acknowledge with our most sincere thanks the _receipt_ of your letter (inquiry) dated….

3. ‘Selling’ your product


We think you have made an excellent choice in _selecting_ this line, and once you have seen the _samples__ we
are sure you will agree that this is unique both in texture and colour.
Once you have _seen_ the Delta 800 in operation we know you will be _impressed__ by its trouble-free
performance.
We can assure you that the Omega 2000 is one of the most outstanding machineS on the _market__ today, and
our confidence in it is supported by our five-year _guarantee_.

4. Suggesting alternatives
… and while this engine has all the _qualities_ of the model you asked for, the ‘Powerdrive’ has the added
advantage of having fewer moving parts, so less can go wrong. It also saves on oil as it…
The model has now been improved, its steel casing having been replaced by plastic _which_ is lighter, more
durable, and stronger.
For the purpose you mention, we _recommend_ quality number 5, which is _suitablesupply on
_ for rough and uneven surfaces.
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5. Referring the customer elsewhere
I regret to say that we no longer produce the type of stapler you refer to, since we find there is no longer
sufficient _demand_ on it. I am sorry we cannot be _of_ help to you.
The book you _mention_ is not published by us, but by Greenhill Education Ltd. If you would care to write to
them, their address is…
I confirm that the product you require is one of ours, but we are only be able to deal with _wholesalers_, not
retailers. May I refer you to R. L. Depre SA, rue Montpellier 28, Paris…?

6. Catalogues, price-lists, prospectuses, samples


Pleased find enclosed our current catalogue and price-list _(quoting / quoted)_ c. i. f. prices Kobe. The unit you
refer to in your letter are featured on pp. 31-34 under catalogue numbers Y32-Y37.
… and we have enclosed our _price list__, but should point out that prices are subject to change as the market
for raw materials is very unstable at present.
We have send you our summer catalogue which unfortunately is only printed in English. However, we have
_included / enclosed_ a German_translation/guide_ for the relevant pages (41-45) and hope this will prove
helpful.

7. Demonstrations, representatives, showroom visits


We will be able to install the equipment within three months, but would like to send Mr. T. Griffith, our chief
engineer, to look _over_ your plant and prepare a report on the installations, taking into _account /
consideration_ your particular requirements.
The enclosed catalogue will give you an idea of the type of sound equipment we produce but may we _suggest_
that you _vísit_ our agent’s showrooms in Rotterdam where you can see a wide range of units?

8. Closing
Once again we would like to _thank you_ for writing to us and would provide any further points you would like
us to answer.
Please write to us again if you have any questions, or _call / comtact_ us at the above telephone number.
I am sorry we do not have the model you asked for, but I can promised you that the _alternative_ I have
suggested will certainly _meet / satisfy / gratify / fulfill / up to_ your expectations, and I remember we offer a full
guarantee for three years.

PRACTICE
Exercise 2

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LETTER 1
Dear Mr. Gerrard,
Thank you for your inquiry of 12 May in which you asked about the tapes we advertised in this month’s edition
of “Hi Fi New”.
The cassettes are _ferrou-based_ and high quality-Cr02 which as you know means they would be ___________
any type of recording . They are “Kolby” products which is a brand name you will certainly recognize, and the
reason their prices are so competitive is that they are part of a bankrupt stock that was ___________.
_Because of__ their low price and the small _profit margin_ we are working on, we will not be offering any
trade discounts on this _consignment_, but we sell a wide range of cassettes and have enclosed a price-list giving
you details of trade, quantity and cash discounts on our other products.
We have sent, by _seperated_ post, samples of the advertised cassettes and other brands we stock, and would
urge you to place an order as soon as possible as there has been a huge __response_ to our advertisement.
We would like to thank you for your _____________ and look forward to receiving your early _reply_.
Yours sincerely

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LETTER 2
A. We look forward to receiving your early official orders.
B. We thank you very much for your enquiry of … regarding our plastic tile flooring.
C. A copy of our brochure is enclosed showing the designs and range of colors in which the tiles are supplied.
D. We have instructed our agent in your country to send a specialist to you for all necessary advice. He will
contact you later on these matters.

Dear Mr.
(1)…B….. . (2)…D…..
We are a very large firm and we often deal with big orders. The quoted prices enclosed leave us only the
smallest profit margin.
(3)…C…
Our plastic tile flooring is hard-wearing and we are sure that they will give your customers full lasting
satisfaction.
(4)…A….
Yours sincerely.

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LETTER 3
Detail - Enclosed - Floor coverings - Hard-wearing - Parcel-post - Place - Representative -
Rough - Terms of trading - Uneven
Dear ….

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Thank you for your enquiry for samples and a pattern-card of our floor-coverings….
We have today sent to you by parcel-post a… range of samples, specially selected for their hard-
wearing…. qualities, but regret we have no pattern-card we can send you.
For the purpose you mention, we recommend quality number 5, which is suitable for rough.. and
uneven... surfaces.
We encourage you to test the samples provided. Once you have done this, if you feel it would help to
discuss the matter, we will arrange for our technical representative….to call you for an appointment.
In the mean time, our price list is enclosed…which also shows details… of our conditions and terms of
trade / trading…. We hope these will be of use when you wish to place / make… an order.
YourS sincerely

Consignment (n) = shipment, freight, deivery


lô hàng đang được vận chuyển
vận chuyển lô hàng
chi phí vận chuyển = rate / freight rate
Ferrous-based
Profit margin / percentage
Flooring = board
Quote = estimate
Sight draft : immeddiate payment
CAD, short for “Cash Against Documents”, is a payment method in which banks are used for intermediation in
terms of payment and transfer of the export documents from the exporter to the importer.
DA
DP
CIF
Durable = resilient = hard-wearing
Floor-covering = covering = carpet = parquetry = mat
Parcel-post = postal = deliver / handle package
Rough = unrefined = uncouth = craggy = bumpy
Terms of trade
Trade references: history of transaction from the bank --> to prove credit-worthiness
Bank = financial institution

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