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    L4 - Social Media

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    Thành Đạt Huỳnh
    The document discusses social media marketing. It defines social media marketing and focuses on social media to achieve marketing objectives. It outlines common social media platforms and tools used for social media marketing, including viral marketing, influencer marketing, and community marketing.

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    L4 - Social Media

    Uploaded by

    Thành Đạt Huỳnh
    44 views9 pages
    The document discusses social media marketing. It defines social media marketing and focuses on social media to achieve marketing objectives. It outlines common social media platforms and tools used for social media marketing, including viral marketing, influencer marketing, and community marketing.

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    L4_Social media

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    The document discusses social media marketing. It defines social media marketing and focuses on social media to achieve marketing objectives. It outlines common social media platforms and tools used for social media marketing, including viral marketing, influencer marketing, and community marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    44 views9 pages

    L4 - Social Media

    Uploaded by

    Thành Đạt Huỳnh
    The document discusses social media marketing. It defines social media marketing and focuses on social media to achieve marketing objectives. It outlines common social media platforms and tools used for social media marketing, including viral marketing, influencer marketing, and community marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 9

    Lecture 4: Social Media

    Marketing

    Le ThI Hue Linh


    1

    What is social media marketing?

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 2
    Social media marketing definition
    Social media is the term commonly given to Internet and mobile-based
    channels and tools that allow users to interact with each other and share
    opinions and content. Social media involves the building of communities or
    networks and encouraging participation and engagement.
    (CIPR,2011)

    Social media encourage audience participation, interaction and sharing

    Social media marketing focuses on social media to achieve marketing


    objectives

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 3
    Social media platforms

    01 Social Networks

    02 Social Publishing

    03 Social Bookmarking

    04 Social Search

    05 Social commerce
    SOCATA
    Le ThI TEMPLATE
    Hue Linh 4
    2

    Social media marketing tools

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 5
    Social media marketing tools

    Viral marketing
    Influencer marketing
    Community marketing

    Referral programs

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 6
    Social media marketing tools

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 7
    Discussion

    Analyse “Lắc xì MoMo 2020” campaign:


    • Objectives?
    • Message?
    • Social media platforms?
    • Social media marketing tools?

    SOCATA
    Le ThI TEMPLATE
    Hue Linh 8
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