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SMPP Proposal Template

The document outlines a proposed social media campaign for a company. It includes [1] an organizational chart showing social media roles, [2] an analysis of the brand and competitors, [3] objectives to increase likes, customers and sales, [4] profiling the target audience, [5] a proposed campaign theme, [6] strategies across platforms including posts, and [7] creative content examples. The campaign aims to promote the company through social media marketing.

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41 views

SMPP Proposal Template

The document outlines a proposed social media campaign for a company. It includes [1] an organizational chart showing social media roles, [2] an analysis of the brand and competitors, [3] objectives to increase likes, customers and sales, [4] profiling the target audience, [5] a proposed campaign theme, [6] strategies across platforms including posts, and [7] creative content examples. The campaign aims to promote the company through social media marketing.

Uploaded by

Printrest Shop
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AGENCY Logo

AGENCY Name

“CAMPAIGN NAME”

A Social Media Campaign for

COMPANY/BUSINESS Name

By

MEMBERS
MEMBERS
MEMBERS
MEMBERS
MEMBERS

OCTOBER 2022
I. ORGANIZATIONAL CHART

SOCIAL MEDIA
MANAGER

Content Community Social Media Graphic Designer


Creator Manager Analyst

Content Community Social Media Video Editor


Curator Manager Analyst
and Curator
II. Brand Information Analysis - MJ

Identify who the brand is, what they offer, their current brand communication and

social media platforms used (if applicable). Students must also check how the brand is

doing online in terms of perception (what people are saying about them, etc.).

III. Competitor Check - CHA

Check who are the brand’s main competitors and see how they do their social

media marketing. Get the top 2 main competitors

IV. Campaign Objectives – MJ & FIA

Identify the S.M.A.R.T. goals the brand wants to achieve by using social media

marketing: New Likes, New Customers, Increase Sales

V. Target Audience - Cha

Identify who are the people the campaign will target. This includes their

demographics (age, location, nature of job, socio-economic status, etc.) and

psychographics (interests, lifestyle, etc.)

VI. Proposed Campaign Communication - ALL

Themed message / campaign handle and the reason behind it.

VII. Proposed Strategies – ALL

Strategy: - All

1. Posting of memes – Pick up lines -

2. Sharing of post & feedback to FB Groups, My Story

(Wattpad Addict Group etc.) – from shopee

3. Sales / Promo – Trending/ In-demand stories


STRATEGY 1
Proposed Social Media Platform/s: FB
Brand Tone or Voice: FRIENDLY
Types of Content to be published:

Post Frequency:

STRATEGY 2
Proposed Social Media Platform/s: FB
Brand Tone or Voice:

Types of Content to be published:

Post Frequency:

STRATEGY 3
Proposed Social Media Platform/s:

Brand Tone or Voice:

Types of Content to be published:

Post Frequency:

Proposed Social Media Platform/s:

Brand Tone or Voice:

Types of Content to be published:

Post Frequency:

VIII. Creative Execution


<INSERT IMAGE HERE>

<Insert Explanation Here>

<INSERT IMAGE HERE>

<Insert Explanation Here>

Created by: Approved by:

Name Name Name


Social Media Manager Owner Owner

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