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    Q4 Mil Week 1 2

    Uploaded by

    Herlin Ortiz
    The document discusses the power of media and information. It provides examples of how media can positively or negatively impact individuals and society by shaping public opinion. It also distinguishes between people in media, who are media professionals, and people as media, who are regular media users. Finally, it provides an example of how media coverage brought attention to an issue and helped drive change.

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    © All Rights Reserved
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    Q4 Mil Week 1 2

    Uploaded by

    Herlin Ortiz
    73 views27 pages
    The document discusses the power of media and information. It provides examples of how media can positively or negatively impact individuals and society by shaping public opinion. It also distinguishes between people in media, who are media professionals, and people as media, who are regular media users. Finally, it provides an example of how media coverage brought attention to an issue and helped drive change.

    Original Title

    Q4-MIL-WEEK-1-2

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    The document discusses the power of media and information. It provides examples of how media can positively or negatively impact individuals and society by shaping public opinion. It also distinguishes between people in media, who are media professionals, and people as media, who are regular media users. Finally, it provides an example of how media coverage brought attention to an issue and helped drive change.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views27 pages

    Q4 Mil Week 1 2

    Uploaded by

    Herlin Ortiz
    The document discusses the power of media and information. It provides examples of how media can positively or negatively impact individuals and society by shaping public opinion. It also distinguishes between people in media, who are media professionals, and people as media, who are regular media users. Finally, it provides an example of how media coverage brought attention to an issue and helped drive change.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 27

    The Power

    of Media

    WEEK 1 & 2
    TODAY'S AGENDA

    Cites studies showing proofs of positive and


    negative effects of media ,information on
    individual and society.
    Describes the different dimensions of
    people media
    Cite an example of an issue showing the
    power of media and information to affect
    change.
    What is the
    difference between

    People as Media &


    People in Media?
    People in Media are media
    practitioners which means they
    are media related professionals
    while people as media are not
    media practitioners but rather
    media users.
    LET'S IDENTIFY THE FOLLOWING

    Broadcaster/Reporter ML Player

    Facebook Users Teacher

    Cameraman President of the country

    Director Website Developer


    What is the
    power of media?
    Because of its power to build public
    opinion, the influence of media can
    make or break the government. The
    media has the power of educating
    people, the good and the bad. Since it
    affect the eyes, the ears and the mind
    simultaneously nothing can
    overcome the influence of the media.
    Cheese Rolling Race
    The Coopers Hill Cheese Rolling is one of the UK. 2022

    Cheese
    Wheel

    MEDIA

    Media is regarded as the most


    powerful weapon of 21st century.
    It has the capability to convert day
    into night and night into day, a hero
    to villain and a villain into here.
    BENEFIT OF
    SOCIAL MEDIA PRESENCE

    Provide better customer service Easy access to shops

    Updated Advance

    Digital Communication Easy market of your brand


    READING MEDIA AND
    INFORMATION TEXTS
    MEDIA CONVENTIONS

    Media conventions are rules or


    accepted ways of creating meaning and
    meeting audience expectations in
    media products.
    WHAT IS
    CODES?

    WHAT IS CODES?

    Codes are systems of signs which


    create meaning. The codes and
    conventions can be separated
    into three distinct groups that
    may be used to convey meanings
    in media messages:
    Technical codes – which include camera
    techniques, framing depth of field, lighting
    and exposure and juxtaposition;

    Symbolic codes – which refer to objects,


    setting, body language, clothing and color;

    Written codes – in the form of headlines,


    captions, speech bubbles and language
    style.
    TECHNICAL CODES

    Camera works Filters


    TECHNICAL CODES

    Lighting Editing
    SYMBOLIC CODES Emotions/
    Expression
    Genre
    SYMBOLIC CODES

    Settings Color
    Preset/Filter
    WRITTEN CODES

    Typefaces/font Headline
    WRITTEN CODES

    Captions
    Slogan/Tagline
    MEDIA CONVENTIONS & CODES

    Codes and conventions are used


    together in any study of genre – it is
    not enough to discuss as technical
    code used such as camera work, with
    saying how it is conventionally used in
    a genre.
    ACTIVITY
    ACTIVITY #1

    Create a poster that includes all the


    elements needed:
    Form 5 Groups
    Character (Your own picture)
    Genre: (Roulette Wheel)
    Concept: Lost student
    Settings: (Your choice)
    Title (Make your own title)
    Poster details:
    -Year
    -Actor/Actress
    -Tagline
    END OF TOPIC
    Thank You

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