XYZ Business Plan

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Table of Contents
Executive Summary
Company Description
Industry & Market
Strategy
Marketing Plan
Operational Plan
Financial Plan

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Executive Summary
Overview
Don't wait for extraordinary opportunities. Seize common occasions and make
them great. Weak men wait for opportunities; strong men make them."
A great idea is greater than just to be defined as a new one, creativity is not to be
related to new only; it is about finding the right place to shine…
This is the motto for our idea, to find a place, a market that truly needs us…
We have searched for a market that is not fully saturated, and we have found a one
that is far away from the word…
A market of thousands of companies remains unserved…
We proudly present you XYZ company, the new market leader in Medical
Visualization…
We present you science in action, we present media services that will get the user
to see the words in those medical books…
Opportunity
With thousands of companies in search for medical visualization services, in a blue
ocean market with no competitors whatsoever and after conducting a market study
(focus groups & questionnaires among other methods) with a purchase desire rate
of 95%, the Pharmaceutical market remains as the golden opportunity for our
perfect solution
Solution
We are a Medical Visualization company that offers high-quality 3d, 2d, VR, AR
and other visualization services to Pharmaceutical corporates, headquartered in
Egypt.
Our Team
We are a team of one culture yet different backgrounds, that said, it is our key
strength as a team…
We come from different demographic, professional and school of thoughts
orientations that act as puzzles to a whole, XYZ…
“Removed the info”
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Products and Services
 2D and 3D Animations
 Virtual Reality
 Augmented Reality
 Interactive Presentations
 VR Booths
Vision
Empowering the key players in the medical field anywhere in the world by
transforming information into action for a better communication
Mission
Through a strong resilient process and by the hands of a diverse qualified team that
comes from different backgrounds of Medical, Artistic and Technical Orientations,
we urge to provide top notch medical visualization services

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Company Description

Managing
Director

Business Support Commercial

Technical Head Product Owner
Manager Manager

Marketing
Squad Lead Scrum Master IT Specialist Office Manager
Officer

General Account
Squad Member
Accountant Manager

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Industry & Market

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Strategy
The company has a Strong competitive position & Fast market growth. We have an
excellent strategic position.
After conducting a situational analysis, we have reached the below Strategies:
- Expansion through Sales
Grand - Scalability is the key (Other than Human Resources)
- Broad Coverage
- Market Development
- Product Development
Generic - Market Penetration
- Related Diversification
- Vertical Integration
- Horizontal Integration

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Marketing Plan
Segment
Main: Multinational and Top local Pharmaceutical companies
Decision Maker: Marketing Team, Purchasing, PR, Event management & Account
Managers
Precise: “Removed the info”
Pricing Strategy
Custom Software Consulting
We build effective and user-friendly applications using proven frameworks
leveraging the leading technology stacks, those services are completely
customizable and can change utterly from one client to another hence, Custom
Software Consulting is the best pricing methodology.
Integrated Marketing Communication Strategy
- Linked In
- Direct Selling
- Medical Events
- Sponsors
“Removed the info”
Marketing Budget
“Removed the info”
Marketing Mix
A. Product
B. Price
C. Place
D. Promotion
E. People
F. Process
G. Physical Evidence

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Cash In Table
Y Ft Dt+1
0 - EGP 1,536,630 x 7/12 = EGP 896,367.5
1 - EGP 1,536,630
2 11% EGP 1,536,630(1+11%)= EGP 1,705,659
3 9.8% EGP 1,705,659(1+9.8%)= EGP 1,872,813
4 9.2% EGP 1,872,813 (1+9.2%)= EGP 2,045,112
5 8.6% EGP 2,045,112 (1+8.6%)=EGP 2,220,992
6 8.3% EGP 2,220,992 (1+8.3%)= EGP 2,405,334

“Removed the firsthand info”

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Operational Plan
Workflow Design
Core activities
- The Managing Director and the lead team meet in the Objectives and Goals strategic meeting
to set the operations guidelines and set the strategic goals after the strategic analysis and
planning
- The strategic goals are then cascaded down to the sections through section heads’ tactical
goals
- The Account Managers then start generating data from different marketing channels,
delivering sales messages and calls over different communication channels
- When a client is interested in one of our services, the Account Manager schedules a meeting
in which the commercial manager or the account manager and Product Owner attend
- The product owner leads the definition of the needs of the client and the commercial manager
leads the pricing process, the two parties then meet with the technical head to plan the
project.
- The Account Manager then sends the proposal (technical and financial) to the client’s side
- Once the client approves the proposal, the Account Manager coordinates with the technical
head, product owner and the general accountant (for the deposit wiring confirmation)
- The technical head then gathers the squad assigning a squad leader for the project, the project
begins with kick off meeting to orient all project stakeholders
- Depending on the project type, the procedures are followed as in the technical process
manual
- The scrum master follows with the milestones and reports to the technical head coordinating
with the Account Manager and product owner to coordinate with the client for any
amendments
- The product owner coordinates with the client through the orientation of the milestones’
delivery and confirmation
- The Product Owner coordinates with the general accountant (for the payment amount upon
milestone wiring confirmation)
- Upon the delivery of the project, the Product owner confirms and manages the final
milestone and final deliverable with the client.
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- The Account Manager coordinates with the client for the full payment and coordinates with
the general accountant (for the full payment amount wiring confirmation)
- The project is documented on the system through different stakeholders

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Support Activities

- The HR Generalist is responsible for any human capital management activities

- The general accountant plays the role of the treasurer regarding any custodies or else
financial transactions and back office support (purchasing, maintenance and transportation)
and the doer part regarding it
- The IT supervisor is responsible for any IT support to the employees

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General Process

1. Conducting OGSM (Objectives and Goals Strategic Meeting)

2. Setting Tactical sections’ Goals
3. Milestones Management
4. Process Analysis and Deviation Management
5. Workflow Interdependence communication
6. Prospecting Clients and Initial communication with clients
7. Social Media Management
8. Clients’ needs analysis
9. Proposal Communication and Presentation
10. Deal Management
11. Operations Management
12. Performance Support
13. Performance Management
14. Benefits Management
15. Back office management
16. IT management
17. Operations Support
18. Financial transactions Recording, reporting and Analysis
19. Legalities Identification
20. Escalation Process
21. Public Relations Management

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Standard Operating Procedures

5. Workflow Interdependence Communication

5.1 Monthly Lead team Meeting

5.1.1 Each section head will file a report of monthly progress (Document 2)
5.1.2 The managing director and the section heads will meet on the first Sunday of every
month to discuss the performance of the monthly progress (Document 2)

5.2 Monthly team Meeting

5.2.1 Each section head will file a report of monthly progress (Document 2)
5.2.2 The section head will meet with the section members and discuss their KPIs (different
parts of Document 2)

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 6. Prospecting Clients and Initial communication with clients

6.1 Prospecting Clients for Direct Sales

6.1.1 Each account manager will prepare a weekly sheet with the data and approve it with
the commercial manager (Marketing Operations Sheet)
6.1.2 The account manager will initiate cold calls and send emails to the prospects in the
weekly data sheet over different platforms and channels
6.1.3 The account manager will follow up daily and weekly the sales progress with the
commercial manager

6.2 Events Management

6.2.1 The Commercial Manager will plan events according to the Sales goals and confirm
with the Managing director according to the Sales and Operations Planning
6.2.2 The Commercial Manager will plan the financial with the business support manager
6.2.3 The Commercial manager will construct a project plan and communicate it to the
Marketing Specialist (Document 12)
6.2.4 Any Purchases will follow the procedures of the purchasing cycle
6.2.5 The Marketing Specialist will coordinate with the account manager to construct the
attendees list
6.2.6 The Commercial manager and the Marketing Specialist will follow the event plan
timeline and qualitative performance indicators under the supervision of the Managing
Director
6.2.7 The Commercial Manager will report the Event Success Metrics to the Managing
Director (Document 13)

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 7. Social Media Management

7.1 Managing Inbound Clients

7.1.1 The social media specialist will reply to the client’s inquiries and ask for their data
7.1.2 The social media specialist will fill in the client data sheet and send it daily to the
account manager (Document 4)

7.2 Content Management

7.2.1 The account manager will present a monthly theme for the posts and create the
monthly content calendar with the social media specialist under the lead of the
commercial manager
7.2.2 The social media specialist will follow the content calendar (Document 5) and report
the progress weekly to the commercial manager
7.2.3 Any employee with a content idea will discuss it with the social media specialist who
will then discuss it with the commercial manager before updating the content calendar

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Financial Plan

Initial Cost before feasibility studies cost

= EGP 165,880
Initial Cost after feasibility studies cost =
EGP 174,174

Monthly Operational / Running Cost:

Item Total Cost

Apartment Rent EGP 3200

Stationery / Toys EGP 50

Detergents EGP 300

Utilities EGP 900

(Electricity, Water)

Salaries and Insurances EGP 5600

Pampers (Emergency) EGP 200

General maintenance EGP 100

TOTAL EGP 10,350

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 Cash In/Cash Out Analysis:
YEAR CASH CASH OUT P/L BEFORE TAX P/L
TAX LIABILITY AFTER
IN
TAX
0 139286 (298,374) (159,088) - (159,088)
1 238,777 (124,200) 114,577 20% 91,662
2 262,655 (124,200) 138,455 20% 110,764
3 288,394 (124,200) 164,194 20% 131,335
4 314,927 (124,200) 190,727 20% 152,581
5 342,010 (124,200) 217,810 20% 174,248
6 370,397 (124,200) 246,197 20% 196,957

1) Investment Profitability Analysis:

A) Simple Rate of Return:
Cash out of year zero = EGP 298,374
YEAR P/L AFTER SRR SRR %
TAX
0 (298,374) (159,088)/298,374 -53.3%
1 699,643.2 91,662/298,374 30.7%
2 834,866 110,764/298,374 37.1%
3 968,589 131,335/298,374 44.01%
4 1,106,428 152,581/298,374 51.1%
5 1,247,132.8 174,248/298,374 58.3%
6 1,394,606 196,957/298,374 66.01%

B) Payback Period:
YEAR P/L AFTER TAX Acc. Profit

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 0 (159,088) (159,088)
1 91,662 (67,426)
2 110,764 43,338
3 131,335 174,673
4 152,581 327,254
5 174,248 501,502
6 196,957 698,459
Year 2 daily profit = 110,764 / 365 = EGP 303.4 / day
67,435 / 303.4 = 222 days
Payback Period is 2 years, 7 months, 1 week and 5 days…

2) Financial Analysis:
A. Net Present Value:
The Net Present Value is EGP 398,219.80
NPV is Positive so the project is feasible.
B. Internal Rate of Return:
The Internal Rate of Return is 69% which is higher than the interest offered in the market
by banks.

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