Group C - Robinson PLC

MEMBERS :
1. Aday, Mia Liezel

2. Castillo, Leomar
3. Colocar, Kiana Cel
4. Ilao, Abegail
5. Matibag, Bien Gabriel
6. Reyes, Kate Crystel
ROBINSON PLC
Assignment #1: Group C
P.E.S.T. ANALYSIS
Political Factors
It is an external constraint upon a business and its activities
that are usually outside of the control of the business. These includes
political factors include laws and regulations that either force a
business to pursue certain actions or prohibit it from taking certain
actions.
• Tax rates imposed by the Government-
• Mandatory Benefits required by the Law.
• Pricing Regulations wherein it has maximum or
minimum prices that may be set that affects the
business.
• Wage legislation - minimum wage and overtime
• Bureaucracy and interference in Industrial Goods &
Services industry by government.
• Product labeling and other requirements in
Industrial Goods & Services
• Level of corruption - especially levels of regulation
in Industrials sector
Economic Factors
These are factors that affect the economy which include
interest rates, tax rates, law, policies, wages, and governmental
activities.
• Skill level of workforce in industrial goods and service

• Efficiency of financial markets – Does Robinson Plc
needs to raise capital in local market?
• Exchange rates & stability of host country currency.
• Labor costs and productivity in the economic
• Inflation rates which affects the purchasing Power of
the consumer
• Business cycle stage (e.g. prosperity, recession,
recovery)
• Labor costs and productivity in the economy
• Business cycle stage (e.g. prosperity, recession,
recovery)
Social Factors
These represent another important set of influences on
consumer behavior. Specifically, these are the effects of people and
groups influencing one another through culture and subculture,
social class, reference groups, and family.
• Culture (gender roles, social conventions etc.)

• Education level as well as education standard in the
Robinson Plc ’s industry.
• Attitudes (health, environmental consciousness, etc.)
• Leisure interests
• Demographics and skill level of the population
Technological Factors
These include production techniques, information and
communication resources, production, logistics, marketing and
ecommerce technologies. These affect how an organization
operates, sells its products, interacts with and gathers intelligence on
customers, suppliers and competitors.
• Technological developments by the competitors of

Robinson Plc.
• Technology's impact on product offering
• Impact on cost structure in Industrial Goods &
Services industry
• Impact on value chain structure in Industrial’s sector
• Rate of technological diffusion or innovation
S.W.O.T. ANALYSIS
Strengths
• Positive customer experiences
• Consistent product innovation
• Up to date activity automation
• Quality control
• Successful mergers with compatible firms
• Service and learning training for employee
• Ability to expand through strong free cash flow
• Multiple dependable material suppliers
Weaknesses
• Difficulty finding success in other fields
• Inability to adapt to challenges presented by newcomers
• Low investment in research and development
• Several unsuccessful mergers with firms of different work
culture
• Lack of product range
• Net contribution and profitability ratio are below their other
competitors in the market
Opportunities
• New customers from online sales
• Newly implemented taxation policy
• New market openings due to government intervention
Threats
• Counterfeit products and imitation
• Faster paced modernization of competing companies
• Rising costs of materials
• Long time between training of employees leading to
shortage of workforce
Business Model
By having clear view on the complete business model, it
helps Robinsons Plc to recognize what problems is it solving for
whom, how it generates customers value, how the product will reach
the customers, how it will generate revenue, how the business will
remain competitive and all costs and revenue he can assume.
1. Key Partner
• Investor
• RECOUP
• The BPF (British Plastic Federation)
2. Key Activities
• Engaged in manufacturing injections and blow
molded plastic packaging and rigid paperboard
luxury packaging.
3. Value Proposition
• Innovating new products and services
• Being service oriented rather than just product
oriented
• Understanding the core need of the customer rather
than what the customer is buying
4. Customer Relation
• Long Term
5. Customers Segment
• Players in the consumer goods market including
McBride, Procter & Gamble, Reckitt Benckiser, SC Johnson
and Unilever
6. Key Resources
• High skilled workforce
• Recycled plastic waste as a valuable raw material.
7. Distribution Channel
• Online Channel
• Local Distributors
8. Cost Structure
• Employee Salaries
• Raw Materials
• Research and Development Cost
• Marketing Cost
• Transportation Cost
9. Distributions on Channels
• Online Channel
• Local Distributors
Pricing Strategy
Robinson PLC is engaged in containers and packaging
industry. It boasts its sustainable, customizable agile and reliable
products. In terms of pricing, Robinson PLC adopted "dynamic
pricing" strategy for its products. Dynamic pricing involves
changing prices whenever necessary. Robinson PLC's pricing is
dependent on its raw materials. In the event of increase in the cost
of its raw materials, the company has the option to increase the order
price accordingly. If costs subsequently decrease then the price
increase will be adjusted accordingly.
Marketing Strategy
Robinsons Plc. uses a pull promotional marketing approach.
Pull marketing strategies revolve around getting consumers to want
a particular product. The goal is to make consumers actively seek
for the product and get the retailers to stock the product to direct
consumer demand.
Robinsons’ pull strategy is by way of using promotion.
Robinson Plc can blend above and below the line promotional
strategies to achieve its marketing objectives. The above the line
promotion options for Robinson Plc are- television, radio and print
advertising. Below the line promotion options are- catalogues,
tradeshows and direct mail campaigns. In this way they can attract
the customer, and making the customer want’s the product so that
the retailers, wholesaler, and other distribution channel will force to
stock their products.

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MEMBERS :

1. Aday, Mia Liezel

• Skill level of workforce in industrial goods and service

• Culture (gender roles, social conventions etc.)

• Technological developments by the competitors of

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