Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Breakout 2

    Uploaded by

    Alka Ferrian
    The document discusses two types of advertising appeals: emotional appeal and logical appeal. Emotional appeal aims to create an emotional connection by appealing to feelings, values, and desires. It can evoke emotions like happiness, sadness, anger, fear, or nostalgia. Logical appeal aims to persuade through factual and rational information. It appeals to logic, reasoning, and analytical thinking to convince consumers based on product benefits and features. The document then analyzes a Nike ad campaign that uses both emotional and logical appeals, celebrating women athletes to inspire dreams while highlighting Nike's performance benefits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Breakout 2

    Uploaded by

    Alka Ferrian
    27 views8 pages
    The document discusses two types of advertising appeals: emotional appeal and logical appeal. Emotional appeal aims to create an emotional connection by appealing to feelings, values, and desires. It can evoke emotions like happiness, sadness, anger, fear, or nostalgia. Logical appeal aims to persuade through factual and rational information. It appeals to logic, reasoning, and analytical thinking to convince consumers based on product benefits and features. The document then analyzes a Nike ad campaign that uses both emotional and logical appeals, celebrating women athletes to inspire dreams while highlighting Nike's performance benefits.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses two types of advertising appeals: emotional appeal and logical appeal. Emotional appeal aims to create an emotional connection by appealing to feelings, values, and desires. It can evoke emotions like happiness, sadness, anger, fear, or nostalgia. Logical appeal aims to persuade through factual and rational information. It appeals to logic, reasoning, and analytical thinking to convince consumers based on product benefits and features. The document then analyzes a Nike ad campaign that uses both emotional and logical appeals, celebrating women athletes to inspire dreams while highlighting Nike's performance benefits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views8 pages

    Breakout 2

    Uploaded by

    Alka Ferrian
    The document discusses two types of advertising appeals: emotional appeal and logical appeal. Emotional appeal aims to create an emotional connection by appealing to feelings, values, and desires. It can evoke emotions like happiness, sadness, anger, fear, or nostalgia. Logical appeal aims to persuade through factual and rational information. It appeals to logic, reasoning, and analytical thinking to convince consumers based on product benefits and features. The document then analyzes a Nike ad campaign that uses both emotional and logical appeals, celebrating women athletes to inspire dreams while highlighting Nike's performance benefits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 8

    Breakout 2

    ALKA
    ADELINE
    JIA WEI
    01
    Emotional Appeal
    Aims to create an emotional connection with
    the target audience.

    This is done by appealing to their feelings,


    values, and desires.

    It is a powerful tool that can evoke positive or


    negative emotions such as happiness,
    sadness, anger, fear, or nostalgia.
    Logical Appeal
    Aims to persuade the target audience by using
    factual and rational information.

    This type of appeal is used to convince


    consumers to make a purchase based on the
    benefits and features of the product or service
    being advertised.

    It can be used to appeal to the audience's


    logic, reasoning, and analytical thinking.
    Nike "Dream Crazier"
    The ad uses emotional appeal by celebrating the
    accomplishments of these women and inspiring viewers to
    "show the world what crazy dreams can do." Stirring music
    and powerful images also create an emotional connection
    with viewers.

    At the same time, the ad uses logical appeal by showcasing


    the performance benefits of Nike products. It highlights the
    fact that Nike products are worn by top athletes, and the
    high-performance gear enables them to achieve their
    dreams.

    Thus, the ad concludes with the tagline "It's only crazy until
    you do it," combining emotional and logical appeals to
    inspire viewers to pursue their dreams while wearing Nike
    products.
    Find an example of a corporate executives who you feel is a good
    02 spokesperson and discuss the reasons s/he is effective. Discuss the
    pros and cons of a company using one of its top executives such as
    founder, CEO presidents as an advertising spokesperson

    Example: Jeff Bezos - Founder of AMAZON


    Bezos was known for his focus on customer experience and
    innovation, and he frequently appeared in interviews and other media

    events to discuss Amazon's products and services.

    Pros : Cons:

    Credibility Personalization of the


    Clarity of message brand
    Media attention Limited availability
    Legal and financial
    risks
    03 Pros and Cons of
    Comparative Advertising
    Pros Cons
    Increased Brand Awareness Legal Risks
    Improved Customer Negative Backlash
    Decision Making Complexity
    Competitive Advantage
    Why High-ProfileCompanies like Apple,
    Ford or Subway choose to use
    comparative ads?

    Competitive Markets
    Brand Positioning
    Consumer Education
    Thank You

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy