UGC ENTITLED

BACHELOR OF BUSINESS
ADMINISTRATION
SPECIALIZATION: DIGITAL MARKETING

3 YEARS | LIVE ONLINE LEARNING

 INTRODUCTION

In the world of business, new technologies and innovative business practices are dictating
how the future will be written, and the key to building a successful career is to constantly stay
updated with the latest industry-relevant skills.

This BBA degree program with a specialization in digital marketing from SRM Institute of
Science and Technology will enable you to understand the digital consumer behaviour, build
new-age strategies and identify in-demand metrics to effectively measure and increase
business growth.

This online program will help you:

Plan and execute transformational digital marketing strategies

Manage digital branding for your organisation
Optimise marketing strategies for effective revenue generation

WHY DIGITAL MARKETING?

93% 27% 20L $250B

Of all online The digital marketing An estimated 20 lakh The digital marketing
interactions, start industry is expected digital marketing jobs industry is expected
with a search engine. to grow by 27% in in India alone. to reach $250 billion
Source: Glassdoor
2023. Source: Naukri.com
by 2023.
Source: Statista Source: Statista

This BBA degree program offers students the opportunity to learn the latest tools to make
informed and structured business decisions, connect with a diverse student community, learn
from world-renowned faculty and make an immediate impact at work.

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SRMIST – ONE OF THE TOP RANKING
INSTITUTES OF INDIA

30th ++ 3rd
Ranked A++ #3 Ranked
within Top 50 Grade in India
Universities SRMIST has been SRMIST is ranked
accredited with the 3rd amongst Top
SRMIST is ranked 30th
highest ‘A++’ Grade Engineering Institutes
in the country in NIRF
in India
University Rankings
*NAAC
*Times Engineering Survey - 2020
*MHRD - NIRF Rankings 2021

QS Global Rating
SRMIST is a globally 4-star rated university by QS and has been given the
Diamond Rating by QS-IGAUGE in India

*QS World University Rankings

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 BACHELOR OF BUSINESS ADMINISTRATION

The Bachelor of Business Administration is a 3-year degree program designed to help you embark
on a professional career in management. This power-packed program will give you a comprehensive
understanding of emerging business trends and digital technologies. The curriculum is designed to
provide you with a broad overview of the essentials of business and management, followed by a
deep-dive into digital marketing.

DIGITAL MARKETING SPECIALIZATION

The program is designed to provide in-depth knowledge of digital marketing tools, strategies and its
applications in improving business processes and decision-making. The curriculum is intended to
increase a learner’s business knowledge and skills thus providing a way to accelerate one’s career in
digital marketing roles.

PROGRAM HIGHLIGHTS

3-Year Online Dedicated Degree from

Program Learning Career SRM Institute
Support of Science and
Technology

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 WHO IS THIS PROGRAM FOR?

• Pre-university students who have recently passed their (10+2) examination and are looking for a
degree in a new-age specialization that can launch their careers.

• Young professionals who want to rapidly prototype ideas and apply digital marketing strategies in
organisations.

• Learners who are looking for a top-notch degree from one of India’s leading institutes.

AFTER THIS PROGRAM, YOU WILL:

• Become an expert in implementing digital marketing tools and strategies.

• Gain broad management expertise with a specialization in the latest technologies.

• Solve business problems by leveraging the latest tools.

• Become an ideal candidate with a unique specialization for in-demand roles such as
Email Marketing Specialist, Project Manager, Web Designer, Social Media Manager and so on.

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 CURRICULUM

SEMESTER 1
• Communication for Managerial Personnel
• Principles of Management
• Fundamentals of Financial Accounting
• Basics of Production and Operation Management
• Managerial Economics

SEMESTER 2
• Managerial Accounting
• Human Resource Management
• Marketing Management
• Software Solutions for Business
• Understanding Digital Marketing
• Quantitative Aptitude and Reasoning

SEMESTER 3
• Statistics in Business
• Small Business and Entrepreneurial Development ELECTIVE LIST
• Services Marketing • SEO Tools and Techniques
• Legal Aspects of Business • Social Media Marketing
• Elective 1 • Marketing in the Digital Age
• Elective 2 • Data Warehousing and Data Mining
• Universal Human Values
• My India Project

SEMESTER 4
• Operations Research in Business
• Essentials of Financial Management ELECTIVE LIST
• Organisational Culture and Behaviour • Business Analytics and Intelligence
• Information Technology for Retail Management • User Interface Design
• Elective 3 • Competitive Marketing
• Elective 4 • Data Visualization
• Professional Skills • Digital Design

SEMESTER 5
• Introduction to Research Methods
• Strategic Management ELECTIVE LIST
• Elective 5 • E-commerce and Digital Marketing
• Elective 6 • Product Design and Development
• Environmental Studies • Software Quality Management
• Leadership and Management Skills • Web Analytics

SEMESTER 6
• Global Marketing Management
• Ethics and Corporate Governance in Business
• Project Work

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 WHY UPSKILL WITH US?

When you choose this program, you also get access to an extensive pool of industry experts
and dedicated career assistance.

E-PORTFOLIO RESUME BUILDING

AND INTERVIEW
An e-portfolio is a snapshot of all the PREPARATION
projects done and skills acquired
during the program that is shareable Build your resume to highlight your
across social media channels. This will skills and your previous professional
help you showcase your expertise to experience. Also, learn how to crack
potential recruiters. interviews with interview preparation
sessions.

EXCLUSIVE CAREER
JOB BOARD GUIDANCE

The program provides candidates access Get access to career mentoring from
to a Job Board with job opportunities industry experts who’ve transitioned
shared by 12000+ organisations. Gain an to roles in the industry. Benefit from
average salary hike of 50% like many their guidance on how to build a
other learners. rewarding career.

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 ELIGIBILITY

Students with an Indian Students with a foreign education must have:

education must have:
• 'A Level Certificate' - Completing 12 years of formal schooling.
A higher secondary
A diploma will not be accepted.
diploma (10+2), with a
minimum 50% aggregate • Certificate of Equivalence from Association of India Universities
from a recognised board. (Required for application to an Indian university)

ADMISSION PROCESS

Step 1 : Fill the Application Form.

Register by filling up the online application form.
Provide pre-university qualifying examination documents.

Step 2 : Profile Evaluation and Screening.

Selection criteria based on merit list of qualifying examination / entrance test / interview.

Step 3: Join the Program.

If selected, you will receive a letter for the upcoming cohort.
Secure your seat by paying the admission fee.

PROGRAM FEES

Semester-wise Fee Plan Year-wise Fee Plan Total Program Fee Plan

Semester 1: ₹21,500 I Year: ₹43,000 The tuition fee for the

Semester 2: ₹21,500 II Year: ₹43,000 program shall be
Semester 3: ₹21,500 III Year: ₹43,000 ₹1,29,000
Semester 4: ₹21,500
Semester 5: ₹21,500
Semester 6: ₹21,500

*Examination fee is not included in the Program Fee

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COMPANIES THAT HIRE FROM US

AND 12000+ MORE

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READY TO ADVANCE
YOUR CAREER?

REGISTER NOW

Speak to a Program Advisor

+91 8045686561