Branding | Design | Communication | Digital

Space Design & Exhibitions | Events | 3D Modeling & Walkthroughs

 “Not the stronger, nor the sharper survives the evolution,
but the one that is most responsive to change.” - Charles Darwin
We believe in miracles.
We believe that ideas are wandering spirits that catch hold of
their medium. We seriously believe in a crazy world beyond
the existing. We also believe in truth and that it is stranger than
fiction. We believe in basics that are often misunderstood as
‘cliche’ and neglected. We believe in art, engineering, chemistry,
astronomy and even gastronomy. We believe in butterflies
and sugar candies. We believe in a world of possibilities, not
opportunities. Because the one who sees opportunity survives
the change, while the one who sees possibility, drives it.
 Belief
See the invisible. Feel the intangible. Do the impossible.
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Team & Approach
Believing
is seeing
In a growing world,
seeing the obvious is
just not enough. That is
when the need of having
a perspective of tomorrow
is a prerequisite for us in the
communication industry. More
so, a strong foresight is a result of
not just facts and figures but also in
the strongest belief and perseverance
towards it. When the world says ‘Seeing
is believing’, we look at it otherwise.
Today’s belief, tomorrow’s brands.
Strength to
SEE from all perspectives.
 COMMUNICATION DESIGNS STRATEGIC COMMUNICATION DIGITAL COMMUNICATION

Established in 2001 with a 3 member team, Kaleido is a Strategic Planning and The digital arm of thoughtrains is a full

Thoughtrains Design was started as a creative Communication division of thoughtrains that service, independent online agency that deals

studio with core expertise in branding, initiates the creative processes for brands with building interactive, creative & media

design and multimedia. Known for creating with a vision. Kaleido has a strong track solutions to brands. Powered with a team of

successful brand identities in retail, telecom record of launching and advertising brands developers, designers, analysts and marketing

and real estate industries, thoughtrains today of repute in India. With a clear vision of professionals, Conquest proviedes a plethora of

is synonymous with branding and visual bringing value addition to brands, Kaleido digital marketing, activation and maintenance

design expertise in Mumbai, India. partners with clients with vision and passion. services under one roof.
 SPACE DESIGN & EXHIBITIONS ONLINE / SOCIAL MEDIA 3D MODELING & WALKTHROUGHS

ThoughtSpaces is a venture that believes Technology meets innovation. The digital Right from Real Estate industry to industries

any space can become beautiful if crafted arm of Thoughtrains Group, Thoughtpixel like Infrastructure, Events, Exhibitions, Retail

sensibly. Combined with architectural offers a host of comprehensive services and even online spaces, creating a virtual

expertise, design skill sets, production in digital marketing which include, online experience has become a critical selling point.

support and a planning team, ThoughtSpaces media buying, social media marketing, ThoughtRenders is an idea that brings thoughts

is fully equipped to handle right from search engine optimization, online reputa- to reality; in the form of 3D models, Virtual

Exhibition Design to Designer Venues for tion management services, digital applica- Walkthroughs and AV presentations for

Themed Occasions. tion software development and a whole corporate. Walk in with a dream and we will

lot more. help you walk through it.

CORPORATE IDENTITY & POSITIONING MEDIA PLANNING & STRATEGY

thoughtcells raindropmedia
Thoughtcells is a Brand Consulting division of Raindrop media team works in tandem with the
Thoughtrains Group. The core expertise is in product and services team to create an unique
building brands of significance by way of go-to-market-strategy by considering 360
creating unique, meaningful visual and verbal degrees media opportunities. This is planned
brand profiles that reflect the ethos, beliefs and after doing a research and analysis of the
personality of a business. With years of market and the users . The plan is plotted
experience and able expertise in design, across various suitable medias by looking into
branding and consumer behaviour, the target audience and the ticket size of the
thoughtcells’ analytic approach delivers product. An appropriate planning ensures an
effective perspectives that opens up new an effective customer-experience which in-turn
avenues to brand profiling. helps immensely in the sales of the product.
CORPORTE / PRODUCT AUDIO-VISUALS (AV) ARCH. WALKTHROUGH & VIRTUAL REALITY

thoughtflicks thoughtdreams
The audio-visual SBU is all about taking the At Thoughtdreams we visualize, ideate, animate and
dreams to the next level. The product is draw designs that are not just beautiful but also
understood by the core-team of designers, functional. We understand the value of deadlines and
photographers, scriptwriters and professional take pride in our abilities to work fast and yet
editors and it is displayed in the most interesting accurately. We also absolutely believe in the old
and impactful manner through the latest adage – the devil is in the detail.
technologies available. As per our experience
3D Rendering, Walkthrough, 360 degree Virtual tour
when the product is shown as a fantasy /
is what we offer to give a seamless experience
lifestyle the product value escalates to the next
across conventional as well as new media.
level. This is very useful nowadays due to
introduction of social media, where we can
reach a big size audience at a very short time.
Services
PLANNING DESIGN COMMUNICATION DIGITAL / INTERACTIVE
1. Strategic Planning 1. Corporate Identity System 1. Campaign Ideation 1. Website Design & Maintenance

2. Communication Planning 2. Collateral Designs (Brochure, Flyer, 2. Print Design (Ads, Posters) 2. Flash Programming & Development

3. Media Planning Leaflets, Annual Reports) 3. Storyboarding for TVCs 3. Backend Support

4. Event Planning 3. Visual Merchandising 4. Television Commercials 4. Digital Media Marketing & Buying

4. Space Design (Interiors, Exhibitions) 5. Corporate Films 5. Social Media Analytics & Marketing

5. Retail & POP Design 6. Ambient & New Media Design 6. Content Development (Online &

6. Signage System & Design 7. Radio Spots & Activation Mobile)

7. Product & Packaging Design Programs 7. Mobile Application Development

8. Product Photography 8. KIOSK / Touch screen media design

9. Illustrations 9. 3D Modeling & Walkthroughs

10. Animation & Motion Graphics

ALLIED SERVICES
Artwork Making, Image Retouching & Enhancement, Prototype Design & Development, Printing and other Production Services based on specific requirements.
Mission - Seeing a better world

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for bringing about a positive progress to humankind.
Leadership to show the brighter side

Aishick Hazra. Amita Manek. Narendran Rao.

Managing Director. Director. Director.
Brand Architect Business Development Communication

A MASTER OF DESIGN Graduate from A practicing homeopath, Amita chose to A graduate in microbiology, Naren’s
IDC, IIT - Bombay. A design engineer walk the uncharted path of offering mar- passion as an illustrator saw him take up
from IIT Powai, Aishick realised his keting and communications solutions to art in advertising.
entrepreneurial dreams by setting up the real estate industry in the year 1989 13 years as a creative professional, his
Thoughtrains, a specialist identity design and made a niche for herself as a woman brand portfolio includes big names like
and communications agency in the year entrepreneur. Dabur, Cox & Kings, SOTC, Go Air and
2001. In the year 2002, she teamed up with Cipla i-pill.
Thoughtrains today is recognized as a Aishick at Thoughtrains and has been at
progressive agency with a clientele that the helm of growing the business year
boasts of the biggest names in the realty, after year.
retail and hospitality industry.
Ashwin Gohil. Manish Dadhwal. Shameera Prakash Nair.
Executive Director. Director. Executive Director.
Design 3D Modeling & Walkthroughs Web Design and Motion Graphics

With more than 12 years of experience in An expert of 3D visualization and Graduate from Sir JJ Institute of Applied
Designing and Advertising, Ashwin environment design, Manish has been Arts (BFA), Mumbai.
partnering with some of the world Over 18 years of strong working
drives brands with his extensive knowl- knowledge of experience design with
renowned Architects and
edge in design, art and creativity. Ashwin Realty-Estate Corporates since more large-scale Web sites, and Motion
is a master of design and a benevolent Graphics solutions for some of the most
than a decade. His strong sense of
reputed clients like Hindustan Levers,
leader working relentlessly towards design and innovation has taken real Sheetal India Fashion, Larsen & Toubro,
estate products to the next level and -
achieving organisational goals. Tata Group, Shaw Wallace & Company,
helped the companies sell their Jumbo Electronics Dubai, Skumars, Reid
inventory to a large extent. & Taylor, Carmichael House, Lux, to
name a few.
John D’Souza. Anurag Godbole.
Executive Director. Executive Director
Space Design Digital & SMM

An ARCHITECT by profession and an A MBA in Advertising & Public Relations,

alumini of the prestigious NATIONAL he has worked for brands across industry
INSTITUTE OF DESIGN, Ahmedabad, verticals.
John has over 11 years of experience A communications & strategic mind with
in the field of Design with special keen focus on innovative digital ideas
interests in Space design, Exhibitions, that create a difference, he spearheads
lifestyle interiors andEnvironment the progressive thought process in
Design Planning. the company.
 A team
to see from
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A crew of more than 100 de d dicated
members make upp team thoughtrains.
Planners, Accountt M Man
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Team comprisingg off Ar Artt D
Directors and
Writers, Visuaalii zers, Illustrators
Retouching Ar A tist
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Web Designer erss & D evelopers, Content
Managers, Inn -hh ou ouse Photographers,
3D Artists,, P roddu ction Executives
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Process - finding
the intangible
Our processes are quite simple.
They start with a denominator
called ‘True differentiator of a
brand’. In today’s market where
brand difference is a thin line, our
team works towards making that
line - a concrete path by finding
True Value Propositions for brands.
 Beyond Relevance all in the process
Conventional Approach Thoughtrains’ Approach Many marketers today value
(deals with market relevance) (deals with customer bonding relevance to the exclusion of
to bring about differentiators)
difference - and to the detriment
Brand Attribute that is of their brands. Meaning, Not
Market Relevance more than just relevant Relevance, Is the Difference Maker.
- Millward Brown on Meaningful Difference

Reasons to Bond with

the Brand. Thoughtrains delves into the brand
Differentiator beyond tangible differentiators to
find out or create that customer
Brand Meaning
aspiration that either is functional,
rational, price position, emotional
Brand Position Brand Position or a combination of all.
In a world of choices it is important to be
meaningful beyond just being relevant - A reason
for the customer to bond and make sense of.
The world’s strongest brands are not the ones that are most relevant. On the contrary, the most
successful brands don’t try to be all things to all people. Relevance alone won’t motivate purchase,
especially when brand switching is involved and there are more choices available with the same
or similar differentiator. Even when acting on impulse, people need to find something different and
appealing in the brands they choose.

Successful brands are both relevant and different—but they are also
more than that. They are meaningfully different.
 Brand Difference - A simplistic approach.

Brand
Selling Brands that do well
in market but not uniquely different
Additional
attributes Brand offering
beyond relevance
that makes a unique Here, customer
sense to customers choice is a gamble
and often related
Relevant that differentiates
to comparison from
from the category and
attributes creates a sense of similar products.
(often referred to bonding.
as USPs)

Other similar Meaningfully different Brands that are

brands (With
relevant plus also command a unique difference
similar USPs)

Category Customer Customer choice

is well defined and
they exactly know
the difference the
brand makes.
Our approach towards branding is holistic
in context and simplified in process.

Brand meaning & emotion

beyond relevance
Validating the meaning in
customer context
Understanding
relevance

Creating a
Brand Meaning
and eventually, difference.

To make brands move from USPs to Difference.

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Approach in Action
Case 1 - Aamby Valley City

Aamby Valley City (AVC) is Independent India’s First Planned Hill City spread across a vast 10,000
acres and was positioned as ‘Life’s Finest Abode’ to live life to the fullest.
From a Quality Product To Quality that can be felt.
The products (Homes and Hospitality Sensory Branding - A new branding
Services), though were of world-class quality approach that took all verticals
the branding was fragmented due to the into consideration and created a
variety in offering. From Apartments to differential position ‘FIRST WORLD’
Swanky Villas, from Cuisine to world’s best and made every touchpoint a unique
Entertainment zones, from Corporate Events and consistent experience to the
to the country’s best shows, AVC’s branding customers.
was not translating well in all their verticals.
The idea was to create one entity that
in any rendition will talk about the city
in totality. Thus ‘First World Life’ was a
descriptor that took the world’s finest
experiences and branded them.
 Sensory Branding to give
a collective experience
The purposeful design and
deployment of the interaction
between the senses in order to
stimulate a consumers relationship
with a brand; and to foster a lasting
emotional connection that optimizes
purchasing and brand loyalty.

The statement ‘Life’s finest Abode’ conjures up many vivid imagery and experiences and sensory branding helps live up this

promise. The property itself is treat to the senses in terms of sights, sounds, smell, taste and touch. It’s only natural to exploit

the potential further. It also helps create experiential touch points which will resonate with the consumers in the off-site space,

when they are not at Aamby Valley or experiencing Aamby Valley.

SIGHT
Invited India’s top-notch photographers and captured its uniqueness in their very own way.
A coffee-table book was launched featuring the work of these photographers.
Created Awe-Inspiring Exhibits at the venue that are of landmark importance.
SOUND
Capture natural sounds of various places within Aamby Valley. The hills, the lake, the birds, the wind atop the
mountain, the day sounds, the night sounds. Create a fusion of these composed with rejuvenating music. Use
this as in-room music across all places. Create a CD of the same that can be given away to guests.
SMELL
A brand like Aamby Valley City deserves a signature fragrance, one that changes with seasons. Like the
fragrance of air in the cabin of the Singapore Airlines, the fragrance of air in room of an Aamby Cottage/Chalet/
Villa was unique.
TASTE
The signature of Aamby taste needs to be present at all points. Re-invent the welcome drink, the fruit basket.
Even that small bar of chocolate was a bespoke creation, hand-made chocolates.
TOUCH From the door knob, to the newspaper bag, the laundry bag and shoe-sign and everything else, message
is the way we connect to the discerning guests and give them something to remember for a long time.
A passport to luxury living
City Signage Planning - Applying Kevin Lynch’s
Concept of a city in wayfinding systems.
Finding one’s way at Aamby was a biggest challenge. Getting places on time, with
minimum stress, was more valuable than ever. Easy accessibility to services whether on
foot, by public transit or by automobile was not just a matter of courtesy or common sense.
It was an economic necessity.
An extensive study of the city was made to identify the 5 elements of the city and name
them to the personality of the brand.

Applying Kevin
Lynch’s 5
elements of a city:
Districts,
nodes,
edges,
paths,
landmarks.
Colour coding & unique messages through signage.
Giving a brand personality to Internal Signage
Brand Personality - through communication
‘First World’ Personality - through collaterals
The Waterfront - Villas by the lake side.
Celebrations - Furnished apartments
The Willows - Timber Chalets
Case 2 - Godrej Properties

Cartridge World is the world’s leading Print Cartridge refilling retail chain with a promise of quality
as good as originals. In India they work as a franchisee model with more than a hundred outlets
delivering cost-effective print cartridge replacements.
E V O K E
GODREJ GOLF LINKS, GREATER NOIDA.
 E V O K E E V O K E
GODREJ GOLF LINKS, GREATER NOIDA.
GODREJ GOLF LINKS, GREATER NOIDA.

A 7 STAR LUXURY TO EVOKE YOUR SENSES

A SIGNATURE EXPERIENCE TO MARK YOUR ARRIVAL

REDEFINE ELEGANCE
EVOKE THE EXPERIENCE
T H E M O S T C O V E T E D S U P E R P R E M I U M V I L LA S W IT H

P A N O R A M IC G O L F C O U R S E V I EW S C R A F T E D B Y T H E

B E ST FRO M TH E WOR LD.

Imagine the best of global brands coming together to create the best of living experience. EVOKE is one such address that

hosts the handpicked best from the world over. Presenting the super-luxury villas at Godrej Golf Links, Greater Noida. An iconic

address overlooking a magnificent golf course with luxury reflecting in every inch.

BOTTICINO MARBLE IN CONCIERGE FROM DESIGNER TERRACE P R I VAT E M I N I P L E X

L I V I N G / D I N I N G S PA C E Q U I N T E S S E N T I A L LY GARDEN FROM FUTOMIC BY BOSE
CALL 1800 258 2588

MODULAR KITCHEN WITH H O M E A U T O M AT I O N P R I VAT E S U R V E I L L A N C E

B U I LT- I N A P P L I A N C E S FROM CUBICAL LABS BY SIEMENS

CALL 1800 258 2588

 E V O K E E V O K E
GODREJ GOLF LINKS, GREATER NOIDA.
GODREJ GOLF LINKS, GREATER NOIDA.

A G OLF C OUR S E VIEW TO EXPERIENC E

A G L O B A L L U X U R Y T O A R R I V E AT

REDEFINE LUXURY
EVOKE THE EXTRAORDINARY
T H E M O S T C O V E T E D S U P E R P R E M I U M V I L L A S W I T H PA N O R A M I C

GOLF COURSE VIEWS CRAFTED BY THE BEST FROM THE WORLD.

Imagine the best of global brands coming together to create the best of living experience. EVOKE is one such address that

hosts the handpicked best from the world over. Presenting the super-luxury villas at Godrej Golf Links, Greater Noida. An iconic

address overlooking a magnificent golf course with luxury reflecting in every inch.

BOTTICINO MARBLE IN CONCIERGE FROM DESIGNER TERRACE P R I VAT E M I N I P L E X

L I V I N G / D I N I N G S PA C E Q U I N T E S S E N T I A L LY GARDEN FROM FUTOMIC BY BOSE

CALL 1800 258 2588

MODULAR KITCHEN WITH H O M E A U T O M AT I O N P R I VAT E S U R V E I L L A N C E

B U I LT- I N A P P L I A N C E S FROM CUBICAL LABS BY SIEMENS

CALL 1800 258 2588

GODREJ AIR
WHITEFIELD, BANGALORE
HDIL
HARLUR, BANGALORE
THE SUITES
GREATER NOIDA
 THE SUITES
GODREJ GOLF LINKS, GREATER NOIDA

WHAT IT TAKES TO UNLOCK

A HUNDRED ACRE TREASURE?

THE PRIVILEGE OF A GOLF-VIEW.

THE COMFORTOF A FULLY FURNISHED* RESIDENCE.

LUXURY STUDIO & 2 BHK HOMES

AT GODREJ GOLF LINKS, GREATER NOIDA.

PERHAPS YOUR HOME KEY PART OF 100 ACRE

TOWNSHIP
CONNECTIVITY
& LOCATION
GOLF VIEW
RESIDENCES
FULLY FURNISHED
HOMES

AT THE SUITES.
1800 258 2588

JOINT VENTURE PARTNER

JOINT VENTURE PARTNER

PLATINUM
HEBBAL, BANGALORE
PLATINUM
ALIPORE, KOLKATA
ETERNITY
KANAKPURA RD, BANGALORE
G O DR EJ P R I M E & C E N T RA L
CHEMBUR
 GGC
KANAKPURA RD, BANGALORE
 LIVING SPACES THAT COMPLEMENT
YOUR FINE TASTE
Modular Designer Kitchen
with Cooking Range

Your sense of style is exquisite and it reflects in everything you call your
own. At Godrej Garden City, our homes epitomise your signature
elegance. With Godrej Interio’s finest embellishments, your new fully
furnished home is ready to serve you happiness amidst warmth.

EXPERIENCE LIVING IN MAKE EVERYDAY

A PICTURE PERFECT HOME A GRAND SURPRISE
Premium 2 BHK Homes Well-appointed Living Spaces
Furnished by Godrej Interio
Life at Godrej Garden City is full of surprises. The exclusive tower offers you
Welcome to a life that is carved in finesse, where the bigger picture is as much needed privacy to steal life’s best moments. While the rich ambience
important as the finer details. A home where urban chic is complemented of your home, sets the right mood to spend quality time with your family
by nature’s liveliness. Welcome to Godrej Garden City, an exclusive and loved ones.
12-storey tower offering best in class luxurious apartments furnished by
Godrej Interio at an attractive price.
GODREJ INFINITY
KESHAVNAGAR, PUNE
GODREJ RIVIERA
SECTOR 150, NOIDA
Case 3 - Cartridge World

Cartridge World is the world’s leading Print Cartridge refilling retail chain with a promise of quality
as good as originals. In India they work as a franchisee model with more than a hundred outlets
delivering cost-effective print cartridge replacements.
From a refilling service To RECHARGING chain
In India, print cartridge refilling as a Thoughtrains’ extensive research
category is considered as low market and gave an altogether new approach
cheap alternative to OEM cartridges. Thus, in positioning the brand. Instead
Cartridge World’s entry into Indian market of differentiating itself from the
faced the biggest challenge - ‘category refilling category, the idea was to
acceptance’. Though a global brand, in differentiate the brand from the
a market where refilling is considered as OEMs. Thus the word ‘RECHARGE’.
adultration, the need was to create a strong Today, this coinage is used globally.
differentiator from the unorganized sector.
POWER POSITIONING (Blue-Ocean Strategy)

Unorganized Organized CARTRIDGE OEMs

Refillers Refillers WORLD
RECHARGERS

In a category where there was nothing differentiating than a cheaper price position, Cartridge World
wanted to position itself as a respected global brand. Though the brief was to bring in a category
differentiator, it ended up creating a new category with the coinage of the word ‘RECHARGE’. So
instead of positioning as a better alternative amongst refillers, we created a new category that was of
no compare with either refilling or even with originals.
Coming out of the ‘Bargain Ink’ Category & at par with originals.

The term ‘Bargain Ink’ (cheaper ink cartridges) was used to refer to refilling category. We took a literal explanation to that saying
when you get the quality as good as originals, paying double for originals is actually a bargain.
Instore communications to deal with a
belief that ‘Originals are always better’

EXCEPT THE COST

A used cartridge can earn
you a fortune.
This insight led us to bring alive the idea of savings
up to 50% on print. Every corporate has a budget for
printing and imagine if it can be saved by half. What
you earn back is as good as a fortune.
Eye-opener: Targeting Admin Managers at times of recession

For those who choose only OEM print cartridges For those who go for cheaper alternatives
Secret of their smartness:
Recharging. Not refilling. Not
originals.

7KHVHFUHWLV5(&+$5*(1RW5HÀOO
Case 4 - Gulf Medical University (GMU)

The University aspires to provide a unique learning experience of high quality to their students
and produce graduates whose competence will help them to make a significant contribution to the
health of the community through pursuit of academia, research and health care.
From ‘Gulf’ tagged educational To a respectable University
institution with a global approach.
Gulf Medical University was facing an identity The idea is to bring in an abbreviate
crisis starting from their name in itself. The GMU such that both the people in the
reason being ‘Gulf’ had a negative outlook in middle east read it as ‘Gulf Medical
the minds of people especially from those from University’ and the students abroad
abroad, looking for a medical degree. However, read it as ‘GMU’ - a respected university
the name was so popular in the region that the right from its identity.
brand did not want to lose its name.
Approach: Finding the right brand meaning
from their fully equipped facilities.
Social Consciousness Equipped Infrastructure Friendly Methodology

Knowledge driven Best-in-class education State-of-the-art facilities.

A representation that gives
solidity, value and growth
beyond limits.
The importance of shield in visual
communication spearheads the feeling of
trust and protection in academics or in the
healthcare segment. In academics it’s a
protection from immoral education and in
healthcare it’s a protection from ailment.
Hence, shield is a well thought element
introduced in the logo formation to touch
trust in both areas of function.
Identity translated to different verticals both in
Education & Healthcare divisions.
Collaterals and stationery conveying
a unique class and meaning.
Identity as a symbol of
pride among students
Portfolio
Work Portfolio

Identities
Deserve Group Print
Eltria
Chowk

Many times we let go our dreams for reality. Sometimes we compromise our

leisure time, or sometimes even a better opportunity due to unavailability of

a right platform. Thankfully now you don't have to let your dreams go, as

there is Chowk. Chowk is a one stop destination not just for shopping or

entertainment, but also for sports, banquet, well-being, and even personal

development.

Chowk acts as a club, a shopping mall, a knowledge centre, a sports arena

and many such useful spaces rolled into one. Very much in your town, very

much for your own. Come, be a member of this graceful community and

make your life happen the way it should. Because,

A HAPPENING LIFE IS A HAPPY LIFE MAKE LIFE HAPPEN

MAKE LIFE HAPPEN

S P O R T S | B A N Q U E T S | A C A D E M I E S | S H O P P I N G | A U D I T O R I U M | E AT E R I E S | A G R I W O R K S H O P S | & M U C H M O R E .
Kosala

KOSALA HILL CITY

THE CITY OF FORTUNE

B U S I N E S S PA R K S | U N I V E R S I T I E S | A M U S E M E N T PA R K S | T O W N S H I P S | A N D Y O U R I M A G I N AT I O N .
Offorbys

Possibility lies in positivity.

Vertical growth and horizontal growth in this country are two sides of the coin, which go hand in hand for any positive

development to happen. For any business to sustain, succeed and make a difference, it is imperative that both sides

are treated with equal importance. Inclusive growth as the world calls it, implies to the socio-economic development

with benefits for individuals, businesses and the environment. But in modern business context,

this inclusive behaviour needs to trickle down till the micro level, where every business

apply this for mutually beneficial growth. OFFORBYS is an approach to build significant
offorbys™
difference to businesses that not only results in productive growth, but also in inclusive WO R L D P OS I T I V E

growth. To be business positive, our mantra is to be World Positive to make the business

world socially, economically and culturally rich. Greater the purpose, greater the potential.

Green, the color of life, renewal, nature, and energy, is associated with

WO R L D P O S I T I V E
offorbys™ meanings of growth, harmony, freshness, safety, fertility, and
environment. Green is also traditionally associated with money,
finances, banking, ambition, and wall street.
Tata Communication IT & ITES
Cinemax Entertainment
Parinee Group Parinee I - Real Estate
Evolving THANE - An MCHI initiative.

The five unique attributes

Commitment, Awareness, Pride,
Belief and Growth that are owned
by Thane are depicted as five petals
of different colours. Every colour
has a meaning in itself that together
L]VS]PUN form a fresh, young and vibrant

[OHUL identity, unique to Thane as a

destination.

The Challenge: To create a new and futuristic outlook for the Thane City and to promote it as a sensible as well as an all-inclusive destination, to clear the
negativity associated with the choice of location and to promote the destination at par with the sub-urbs of Mumbai metro.
Howard Johnson (USA) Hospitality
Upvan Art Festival Thane Art Festival
New Jack Printers Print
Samraat Construction | Infrastructure | Hospitality
Kailasa - Identity Change. Restaurant

The Challenge: Kailash Parbat - a well known vegetarian restaurant in Mumbai had an identity crisis since the same name is owned by two parties and
both had dierent identities. To come out of the name but still retaining it was the challenge. The name Kailasa aptly suited that and a descriptor - ‘The new
taste of Kailash Parbat’ made sure it is our very own KP in a new avatar. The form in the symbol represent taste buds.
Nel Luzzo - Naming a designer furniture range Furniture Solution

Decora Innovations are one of Mumbai’s reputed lifestyle furniture and furnishings retailers, catering to the ultra luxury and premium segment. For over two years the team at Decora
had been sourcing high quality, Italian Style designer furniture manufactured in China under the ‘Domaine’ brand name. Our study on the industry and consumer tastes gave us the critical
insight that ‘China’ and ‘Luxury Furniture’ do not complement each other and customers do not resonate well with ‘China’ being the source of origin for premium designer furniture. We
devised an ingenious plan where the same brand was given a makeover with a new brand name and identity. Nel Luzzo- Italian for ‘Lap of Luxury’ took birth and gave Domaine a new
personality, one that spelt class, premium and designer.
Meril
Meril designs, manufactures and distributes clinically relevant, state-of-the-art medical devices to alleviate human suffering
and improve quality of life. Since the brand’s core is in making products based on extensive research, the v was derived
from an idea - for every human being there is more to life that ‘Meril’ can offer through research. Where the letter ‘r’ stands
for research and ‘i’ stands for human.
C’Lai (Maharashtra) Fashion Retail
Silverleaf (Maharashtra) Fashion Retail
Sankpal Real Estate

The five unique attributes

Commitment, Awareness, Pride,
Belief and Growth that are owned
by Thane are depicted as five petals
of different colours. Every colour
has a meaning in itself that together
L]VS]PUN form a fresh, young and vibrant

[OHUL identity, unique to Thane as a

destination.
Work Portfolio

Communication Design
Jalesh Cruises Luxury Cruise
Jalesh Cruises Luxury Cruise
Runwal Forests Real Estate
Runwal Forests Real Estate
Kosala Real Estate
Shapoorji Pallonji - Imperial Avenue Real Estate
Shapoorji Pallonji - Imperial Avenue Real Estate
Tata Housing - Rio-De Goa Real Estate
Tata Housing - Rio-De Goa Real Estate
Tata Housing - Rio-De Goa Real Estate
Vascon Life Real Estate
Vascon Life Real Estate
Peninsula Real Estate
Peninsula - Salsette Real Estate
Trancon Skycity

Real Estate
Trancon Skycity Real Estate
GVK - CSIA Mumbai Airport
Howard Johnson Hospitality
Godrej Properties - Godrej Prana Real Estate
Rajhans Group Real Estate
Kanakia Spaces - The Terminal Real Estate
Kanakia Spaces - The Terminal Real Estate
Amit Enterprises - Sereno Real Estate
Amit Enterprises - Astonia Classic Real Estate
ANA Realty - Altamount (N) Real Estate
Acme - Ozone Real Estate
Tikona Broadband Broadband
Parinee I Parinee I - Real Estate
Shapoorji Pallonji - SP InfoCity Real Estate
Nel Luzzo Furniture Solutions

With a befitting communication campaign that evoked class and authority, Nel Luzzo was successfully launched at the prestigious IDEX Exhibition held in Mumbai in
September 2011. The response from the industry and the consumers was phenomenal and Nel Luzzo today is retailed across 6 cities in India and is soon poised to
expand to 10 cities through a franchisee model.
 A prime address in Pune, India, was in need of a classic and up-market face value. The fully loaded ultra
Vara - A boon to live. modern facilities in and around the complex led to an idea ‘It’s a boon to live’ in such a place. Thus the
name VARA (meaning Boon in early vedic scriptures) gave it a magical aura. The campaign showing living
Ultra luxury homes. a dream was conceived to represent the beauty and an element of eternal living through visual impact.
‘The Terminal’
Commercial Space at a prime location in Mumbai.

When asked about the uniqueness of this project, the brief was simple - An unmatched location in Mumbai Suburbs. This single-minded proposition gave
rise to a name ‘The Terminal’ representing a location beyond compare. And a campaign - ‘The World is Near’ stood true to the offering, as it is easily
accessible from every part of the city. A strong visual representation showcasing the upcoming Metro, Roads, Airports and other facilities created an
unseen creative representation in the category.
‘Zillion’ Business Spaces.
Raised to the power of you.
The benefits are a Zillion, the design counts a Zillion, the location is worth a
Zillion. This uniqueness of the project in providing many benefits to the buyer
turned into the name of the project - Zillion. By definition the word Zillion is an
undeterminable number. Hence the positioning ‘Raised to the power of you’
left it to the viewers imagination in finding a multitude of benefits in the project.
‘Zion Worldwide’. Zion Worldwide has made a foray in the real estate domain with the aim of setting benchmarks by undertaking
‘one-of-its-kind’ projects every time. To showcase the capacity of the group in their ability to envision the future
Corporate Communication of real estate, this corporate campaign was developed.
Monarch Universal Real Estate
 Sabio-Eagle City (Near Pune, Maharashtra) - Pre launch

Urbane locale and abundant nature are always considered opposite. Sabio-Eagle Township created a city near Pune to provide all facilities required for an urban living
at the same time having more than 70% spaces left to wild nature. The idea of presenting a city in an altogether new perspective was the need. The prelaunch phase
dealt with presenting a city where the routine looked different, changing the perception of city life.
Sabio-Eagle City (Near Pune, Maharashtra)

Advertisements and outdoor talked about a different perspective of the city and presented Sabio Eagle City as a holiday destination called home.
Work Portfolio

Direct
Cartridge World
‘Mythbreakers’
Post Cards set.
‘Print Cartridge refills are always bad’
was a perception that blindfolded
many to choosing Cartridge World
as alternative to originals.
The challenge was to shake this
deep rooted belief from the bottom
of the minds - like challenging your
own beliefs.

‘Mythbreakers’ was one successful

initiative that made people to say “I
didn’t know that”.
The idea was to create a set of post
cards talking about known facts and
the hidden truths behind them. And
that was followed with a message
“CW Recharge is a good quality
alternative and an actual money
saver that you never knew.”
‘Mythbreakers’ - A series of known facts, challenged.
Tata Indicom
India in a playing card set -
Overseas Direct Mailer
INDIA. Less in words, more in experience. Especially when people abroad visit
India, they get overwhelmed by the extremes and subtleties the country has to
offer. Tata Indicom & VSNL wanted to convey the country’s facts, culture and
the mix of variety to the overseas customers as a ready reckoner.
The Idea was to create a playing card set, where every card brings out a
surPrize followed by facts. Adorned with paintings reflecting the Indian culture
from the age-old times, this mailer turned out to be a collector’s item, a
successful marketing tool and a pride for the client in displaying the forgotten
art of India.
IKEN Store - The Edutainment Universe - Open your mind.

Iken store makes and distributes educational products for children & young adults. In an attempt to take the products to schools, a direct mailer was designed to introduce
iken’s varied offerings as a walkthrough with their brand mascot.
Work Portfolio

Promotional Collaterals
Brochure | Leaflet | CoffeeTable | Book | Calendar | Poster
New Jack Printers
- Calendar 2011 -
Illusions - Design &
Printing Inovation
First Prize at Hongkong

In an attempt to showcase their

capabilities in printing techniques,
New Jack Printers were looking for
an intricately designed calendar.
With a theme - Illusions, we
designed various moods depicted
in an illustrative format. Then
the illustrations were given post-
printing treatments like Embossing,
Engraving, Laquering, etc., that
added life to the designs. The
calendar is still used as a marketing
tool for the company to showcase
their technical expertise in print.
CSIA - Calendar 2012 -
The Fabric of Mumbai

Mumbai is an intricate weave of the common man’s way of life. Right from his young days to old age, the walk of a Mumbaiite’s life is
a fabric finely woven with threads of uniqueness. The Fabric of Mumbai is a concept that portrays the city in the very own beliefs and
patterns of a Mumbaikar.
C’Lai Fashion Retail
Work Portfolio

Space Design
Exhibition | Retail | Interior | Shop - in - shop
Stall Design for Nel Luzzo
Mexus Education Stall Design - Exhibition Design, London
Imperial Avenue
Pavilion Design - Monarch Universal
BANM, Navi Mumbai First Prize Winner 2012 - Paradise Group Pavilion
IKEN Store - Retail Space Design
Nel Luzzo - Retail Space Design
Iken Store - Shop-in-Shop
Tata Indicom - Shop-in-shop
GVK - CSIA Events
MCHI ,Mumbai First Prize Winner 2011
C’Lai Fashion Retail
C’Lai Fashion Store
Silverleaf Fashion Retail
Silverleaf Fashion Retail
Work Portfolio

Digital Media
www.parinee.com Real Estate
www.geelimited.com Industrial
www.keystonelifespatces.com Real Estate
www.samraatgroup.com Real Estate
www.supremeinfra.com Infrastructure
www.idstudio.in Art & Interior Design
www.omniscient.in Communication Agency
www.ikenstore.com Education
www.yazoopark.com Entertainment
Motion graphics - Uniqueglobal Hospitality
Supreme Kiosk Infrastructure
... and a few words
“Our favorite holding period is forever.”
Warren Buffett
 Thank You

Thoughtrains Designs Pvt. Ltd., Level 22, Ambience Court,

Plot No.2, Sector 19D, Vashi, Navi Mumbai, India. PIN - 400705
Tel: +91 22 4084 8000. Email: aishick@thoughtrains.com w w w. t h o u g h t r a i n s . c o m
thoughtpixels (Software Development)

Ankit Shah
Executive Director