BMC Slides-Until Page 11 For Week 5
BMC Slides-Until Page 11 For Week 5
BMC Slides-Until Page 11 For Week 5
KEY
RESOURCES CHANNELS
DELIVER
CREATE
HEART
KEY
RESOURCES CHANNELS
SUSTAIN
Why BMC?
1. To understand the external influences that affect the
decision-making process of investors who will be using
state funds to shape their market place.
Quality
Convenience
Demography
Geography
Customers with the same segment
need the same requirements
Channels
Awareness Evaluation Purchase Delivery After sales
Social Newspapers
email Billboard
Media / Megazine
Customer Relationship
Promotion
Membership Discount
Loyal customer
Production related
Manufacturing
Delivery
QC
E-Commerce Continuous
Learning
Manufacturer
Facilities Physical Machine
Vehicle
Distribution
Building Human
Warehouse
Worker
Brand
Cash
Financial
Intellectual
Line of credit Customer
IP Database
Key Partners
Network collaboration to run
the business
Business
service Suppliers
provider
Identifying those who can:
• Create values
• Run the activities (what & when) Sellers Distributors
• Get resources
Fixed costs
Advertising Rental
Salary
cost
Revenue Stream