BMC Slides-Until Page 11 For Week 5

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BUSINESS MODEL CANVAS

Assoc. Prof. Dr. Akmal Sabarudin


Center for Entrepreneurship & SMEs Development (UKM-CESMED)
BMC- What is it?

A strategic It is a visual chart with


management template elements describing a
It has at least 9 building
for developing new or firm's value proposition,
blocks.
documenting existing infrastructure,
business models. customers, and finance.
How does it look like?
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS


Watch a video
Visualizing your business model
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

DELIVER
CREATE
HEART
KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

SUSTAIN
Why BMC?
1. To understand the external influences that affect the
decision-making process of investors who will be using
state funds to shape their market place.

2. To be able to appreciate the unmet need that needs to


addressed.

3. To be able to tell a compelling story about the impact the


market it operates in, their financial performance and their
implementation plan.
Value Proposition
Products / Services
that create value in
the customer
Meet
segment
customer
Uniqueness needs

Quick Healthy Problem


solving

Quality
Convenience

What values are you offering?


Customer Segments
Who is your main
customer?

Demography

Who do you create value for? Socio- Religion/


Culture
economy Belief?

Geography
Customers with the same segment
need the same requirements
Channels
Awareness Evaluation Purchase Delivery After sales

How do you Online system


How do the
customers get distribute your Physical
connected? product / premises
service? Exibition/
Booth

Social Newspapers
email Billboard
Media / Megazine
Customer Relationship

Customer Care Customer’s hope


Voucher

Promotion

Membership Discount
Loyal customer

Get Keep Grow


Key Activities
Design

Production related
Manufacturing
Delivery
QC

E-Commerce Continuous
Learning

Platform/ Network Knowledge


Problem Solving
Social Media Management
System
Key Resources
Resources that require to operate
the business

Manufacturer
Facilities Physical Machine

Vehicle
Distribution
Building Human
Warehouse
Worker
Brand
Cash
Financial
Intellectual
Line of credit Customer
IP Database
Key Partners
Network collaboration to run
the business
Business
service Suppliers
provider
Identifying those who can:
• Create values
• Run the activities (what & when) Sellers Distributors
• Get resources

Reduction Risks & Acquisition Particular


Optimization of Scale
Uncertainties Resources
Cost Structure
Startup costs
Transportation Variable costs
Equipment
Assets Raw
Utilities
materials

Fixed costs

Advertising Rental
Salary
cost
Revenue Stream

Income generated by company

What are the values that customer willing


to pay?

How the company can generate income


from each customer segment?

How the customer willing to pay?


Class Activity
Please prepare your BMC
Thank you

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