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Bangladesh University of Business and Technology

The document is an assignment on the Coca-Cola Company. It includes an introduction describing Coca-Cola as an American corporation founded in 1892 that manufactures and sells Coca-Cola syrup and concentrate. It also provides a description of the Coca-Cola brand as the largest nonalcoholic beverage company in the world selling products in over 200 countries. The document then discusses Coca-Cola's marketing strategies including segmentation based on age, family size and income; targeting of all age groups but most potential in the 18-25 age group; and positioning itself on inspiring happiness and making a positive difference for customers. It concludes that Coca-Cola has grown to become one of the most recognized beverage companies

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16 views

Bangladesh University of Business and Technology

The document is an assignment on the Coca-Cola Company. It includes an introduction describing Coca-Cola as an American corporation founded in 1892 that manufactures and sells Coca-Cola syrup and concentrate. It also provides a description of the Coca-Cola brand as the largest nonalcoholic beverage company in the world selling products in over 200 countries. The document then discusses Coca-Cola's marketing strategies including segmentation based on age, family size and income; targeting of all age groups but most potential in the 18-25 age group; and positioning itself on inspiring happiness and making a positive difference for customers. It concludes that Coca-Cola has grown to become one of the most recognized beverage companies

Uploaded by

Jonas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Page 1

Bangladesh University of Business and Technology

Assignment : MKT 301

The Coca-Cola Company


Prepared by :

Name : Md. Al Hasan Khan


ID : 20211101062
Intake : 53
Section : 02

On behalf of

Name : Md. Mehedi Hasan


Name : Sharif Sarker Name : MD. Jakirul
Sourab
Islam
ID : 19203101043
ID : 20211101048
ID : 20211101045
Intake : 52
Intake : 53
Intake : 53
Section : 01
Section :02
Section :02
Page 2

Table of Contents

Content Page number


Introduction and description 3
of coca-cola brand

Marketing strategies of coca 4


cola

5
Conclusion
Page 3

Introduction
The Coca-Cola Company, American corporation founded in
1892 and today engaged primarily in the manufacture and sale
of syrup and concentrate for Coca-Cola, a sweetened
carbonated beverage that is a cultural institution in the United
States and a global symbol of American tastes.

Description of coca cola brand

The Coca-Cola Company is the nonalcoholic beverage company


sold in more than 200 countries and territories, which engages
in the manufacture, market, and sale of non-alcoholic
beverages which include sparkling soft drinks, water, enhanced
water and sports drinks, juice, dairy and plant-based beverages,
tea and coffee and energy drinks.

Marketing strategies of coca cola


Page 4

Segmentation strategy: Coca-Cola takes every customer as a


target, however its segmentation is mainly based on age, family
size and income.The perfect segmentation was a main factor
for Coca-Cola's success.This segment is also connected to family
size, because of the variation in bottle size and packaging.

Targeting strategy : Coca-Cola takes every customer as target


and potential who is thirsty. All age groups are being
targeted but the most potential is the age group from 18-25
that covers around 40% of total age segment.The target market
for the Coca-Cola is based on age. The audience of Coca-Coal is
youngester or youth.

Positioning strategy : Unlike other beverage options, Coca-


Cola products inspire happiness and make a positive difference
in customers' lives, and the brand is intensely focused on the
needs of consumers and customers.

Marketing Mix Strategy : Coca Cola follows a price


discrimination strategy in its marketing mix. This means that
they charge different prices for products in different segments.
The beverage market is considered an oligopoly, with a small
number of sellers and a large number of purchasers.
Page 5

Conclusion : Throughout the years, Coca-Cola has grown to


become one of the most recognized beverage Company in the
world. They have a large number of excellent employees so
that they can constantly improve their products. Coca-Cola is
also an experienced company as it was incorporated in 1886
which was about 129 years ago. It has overcome most of the
difficult stage and is now one of the top companies in the
world.

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