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Swot Analysis

The document analyzes the strengths, weaknesses, opportunities, and threats of a new healthy snack product called Kei's Kangkong Crisp. The strengths include being a healthy and affordable snack, having a resealable bag, and supporting local farmers. The weaknesses are potential longer delivery times, lack of brand recognition, and limited financial capacity as a new business. The opportunities include catering to changing tastes by introducing a new snack and innovating new flavors. The threats include competition from similar businesses and potential impacts of climate change on raw materials.

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Kym Kyzyl Ronquillo
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444 views1 page

Swot Analysis

The document analyzes the strengths, weaknesses, opportunities, and threats of a new healthy snack product called Kei's Kangkong Crisp. The strengths include being a healthy and affordable snack, having a resealable bag, and supporting local farmers. The weaknesses are potential longer delivery times, lack of brand recognition, and limited financial capacity as a new business. The opportunities include catering to changing tastes by introducing a new snack and innovating new flavors. The threats include competition from similar businesses and potential impacts of climate change on raw materials.

Uploaded by

Kym Kyzyl Ronquillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SWOT ANALYSIS

 Strengths
 Healthy and affordable snack - due to other snack’s high calorie
content,customers health is being concern so this innovation is to give a quality
chip and a health friendly product.

 With its resealable bag, the product can last for up to 3 months

 High-quality food

 Supports local farmers


 Weaknesses

 Delivery in different cities may take longer due to various reasons

 Not well-known in the market - as this product is on its head start for an enterprise, it
still don’t have a loyal customers and needs a constant patience to keep up.
 Limited financial capacity to complete – kei’s kangkong crisp is an innovation of
starting entrepreneur so the financial capability is low
 Opportunities

 Changing customers taste and trends by introducing new snack - people accustomed to
eat the common chips with high calories so kei’s kangkong crisp tends to produce
an another chips that can compete in taste and not a risk taking snacks.
 Innovation on flavors – kei’s kangkong crisp have the opportunities to add or
upgrade flavors to help in keeping the product pleasurable as well as enhancing
the market.

 Taking advantage of customers’ curiosity - one of the main traits of the person is
having a curiosity that results of exploring and the kei’s kangkong crisp using to
gain a market.
 Threats

 Competition: business that have similar food category and has loyal customer. - this
product is still in its rebuilding process so the competition from different
competitors is a great threat
 Climate Change – Kei’s kangkong crisp’s main objective is to bring a healthy
snacks for consumers and climate change reduce the crops metabolism that
results anutrition less product so it will greatly affect it’s raw materials.

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