MKT 465: BRAND MANAGEMENT

GROUP QUIZ

North South University is an established brand name in the country. Recently, in the School of Business, there have
been some changes in structure and the school has been divided into different departments. You are currently
under the Department of Marketing and International Business. Since the web is a strong branding bolster,
particularly for services, think of a department website that would enhance the brand value of the department
(Why would a prospective student want to be in this department). You may assume that NSU is a corporate brand
and the department is a brand extension.

Have a look at the department websites of some local and international universities. Check for best practices and
failure points. Keeping them in mind, you need to come up with your own brand elements, tagline, any nickname
(quasi-brands) for the department and design a layout for the website. Remember to focus on the brand elements
and how it transcends into the corporate brand.

Some generic information about the courses and the department Faculty members are given below.

Courses Titles   Credits

MKT 337 Promotional Management 3
MKT 344 Consumer Behavior 3
MKT 460 Strategic Marketing 3
MKT 470 Marketing Research 3

They have to take additional 2 courses (6 credits) from the following:

MKT 382 International Marketing 3
MKT 412 Services Marketing 3
MKT 417 Export-Import Management 3
MKT 445 Sales Management 3
MKT 450 Marketing Channels 3
MKT 465 Brand Management 3
MKT 480 Direct Marketing 3
Courses
Total Credits Titles   18 Credits
Students majoring in this area must take the following three courses (9 credits):
MKT 382 International Marketing 3
FIN 444 International Financial Management 3
INB 480 Global Business Strategy 3
They have to take additional 3 courses (9 credits) from the following:
ECO 328 International Economics 3
FIN 445 International Financial Institutions 3
INB 350 International Business Negotiations 3
INB 355 Country Risk Analysis 3
INB 410 International Competitiveness 3
INB 440 Foreign Trade of Bangladesh 3
MKT 417 Export-Import Management 3
Total Credits 18
No. Name of the faculty member Designation Academic qualifications
Dr. Tamgid Ahmed Chowdhury (Tmr) Assistant Professor PhD (Macquarie University, Australia)
(Dept. Chairman) MBA major in Marketing (North South University)
BSS and MSS in Economics (Dhaka University)
No. Name of the faculty member Designation Academic qualifications
Mr. Syed Kamrul Islam (SKi) Senior Lecturer MBA (Webster University, USA)

Ms. Zarjina Tarana Khalil (ZTK) Senior Lecturer Masters of Marketing (Griffith University, Australia)
BBA (North South University)
Mr. Shafquat Kabir (SqK) Senior Lecturer MBA, Asian Institute of Technology (Thailand)
BBA (Dhaka University)
Ms. Aditi Mansur Mahmud (AMd) Lecturer Masters of INB (Swinburne University of Technology, Australia)
BA (Hon’s) (Delhi University)
Mr. Samy Ahmed (SyA) Lecturer MBA (University of Nebraska, USA)
samy@northsouth.edu BBA (State University of Nebraska, USA)

Ms. Ishrat Jahan Synthia (IJS) Lecturer Ms (Macquarie University, Australia)

BBA (North South University)
Mr. Md. Anwar Sadat Shimul (AWS) Lecturer MBA in Marketing (Ryerson University, Canada)
BBA in Marketing and Finance (NSU)
Ms. Samira Rahman (Smi) Lecturer Master’s (University of Sheffield, UK)
Bachelor, East West University

. Ms. Ruhaini Fatema Islam (RHF) Lecturer MBA in Marketing (National University of Singapore)
BBA (IBA, Dhaka University)
. Mr. Md. Shahedur Rahman (Shu) Lecturer MBA in Marketing and E-business (University of Technology, Australia)
shahed.rahman@northsouth.edu Bachelor of Business (Central Queensland University, Australia)
1781 01713002259
NAC-731
. Ms. Nasira Siddika (NsD) Lecturer MBA in Marketing (Cardiff University, UK)
BBA in Marketing (NSU)
. Mr. Ujal Ibrahim (Ujb) Lecturer MS in Strategic Communication (Texas Christian University, USA)
BS in Microbiology and Communications (Brigham Young University, USA
. Mr. Rafsan Elahi (RfE) Lecturer MSc in Marketing (University of Glasgow)
BBA in Marketing and HRM (NSU)
. Ms. Tasmia Ekram (TsE) Lecturer MSc in Marketing (University of Glasgow)
BBA in Marketing and HRM (NSU)
. Ms. Farzana Choudhury (FzY) Lecturer MSS in Marketing and International Business (Stockholm University,
Sweden)
BSS in Marketing (Stockholm University, Sweden)
. Mr. Tasnim M Taufique Hossain Lecturer Masters of Advertising and Marketing (University of Leeds, UK)
BBA in Finance and Accounting (NSU)
. Mr. Varqa Shamsi Bahar (VsB) Lecturer MSc in Marketing (University of Hull, UK)
BBA (American International University)
. Mr. Md. Sakif Amin (SkF) Lecturer MBA in Marketing (Texas Tech University, USA)
BBA in Finance and Marketing (NSU)
. Ms. Adina Malik (ALK) Lecturer Masters in INB (Grenoble Ecole De Management, France)
BSC in Accounting and Finance (LSE, UK)
. Ms. Sherina Idrish (SeH) Lecturer Masters of Business (Monash University, Australia)
BBA in Marketing (NSU)
. Ms. Mehree Iqbal (MeI) Lecturer MSC in International Business and Entrepreneurship (University of Glasgow
UK)
BBA (North South University)
. Ms. Kashfah Mahmood Khan Lecturer Masters of Arts (McMaster University, UK)
Chowdhury (Kdc) BBA in HRM (NSU)

. Mr. Omar Nasif Abdullah (Onf) Lecturer MSc in Marketing (University of Manchester, UK)
BBA in Marketing (Shahjalal University of Science and Technology)
. Ms. Farhana Habib Zinnia (FHZ) Lecturer M. Com in Marketing (Macquarie University, Australia)
01715085202 NAC-731 BBA in Marketing and Accounting & Finance (NSU)
farhana_habib89@yahoo.com
No. Name of the faculty member Designation Academic qualifications
. Mr. Moniruzaman (Mru) Sr. Lecturer PhD in Marketing Communication (continuing ) (Deakin University,
(Part-time) Australia)
Hon’s and Masters in Marketing (DU)
. Ms. Shahleena Naheed (Sne) Lecturer MBA (California State Polytechnic University, Pomona, USA)
BBA in Marketing and INB (NSU)

. Mr. Ahmed Shahriar Ferdous (AsF) Lecturer Masters of Marketing Management (Griffith University, Australia)

. Mr. Zaheed Halim (ZeH) Lecturer MA (Cranfield University, UK)

. Mr. Abdullah Al Faruq (AFq) Lecturer MA (University of Bradford, UK)
. Mr. Mehdi Hussain (MdH) Sr. Lecturer MBA (William Paterson University, USA)
. Ms. Samia Ferdous Hoque (SFq) Sr. Lecturer MA (University of Bradford, UK)
. Mr. Moinul Mostafa (MMf) Lecturer MS (University of Wollongong, Australia)
. Mr. Bashir Hussain (BHn) Sr. Lecturer MBA (William Patterson University, USA)
B. Com (Hon’s) Marketing (Dhaka University)
. Mr. Mohammad Faisol Chowdhury Sr. Lecturer M. Com in HRM and Industrial Relations (University of Western Sydney,
Australia)
BBA in HRM and Business Law (Charles Sturt University, Australia)

. Mr. Rashedur Rob Chowdhury Lecturer MSC in Marketing and Strategy (University in Warwick, UK)
. Mr. Mir Ahasan Kabir Lecturer MA in Economics (York University, Canada)
. Mr. Tanvir Ahmed Khan Lecturer MBA (University of East London, UK)
BBA (NSU)
. Ms. Sabrina Akbar Lecturer MBA (Georgia State University)
. Mr. M Saidur Rahman Lecturer MSC in International Management and Marketing (Queen Mary University,
UK), MBA (NSU)
. Mr. Asef Hassan (Aef) Lecturer MBA in Marketing and Communication (University of Canberra, Australia)
BBA in Marketing and HRM (Dhaka University)