Corporate Social Responsibility and Corporate Governance: A Cognitive Approach
Corporate Social Responsibility and Corporate Governance: A Cognitive Approach
Corporate Social Responsibility and Corporate Governance: A Cognitive Approach
Abstract
This chapter aims to critically review the existing literature on the relationship between
corporate social responsibility (CSR) and corporate governance features. Drawn on
management and corporate governance theories, we develop a theoretical model that
makes explicit the links between board diversity, CSR committees’ attributes, CSR and
financial performance. Particularly, we show that focusing on the cognitive and
demographic characteristics of board members could provide more insights on the link
between corporate governance and CSR. We also highlight how the functioning and the
composition of CSR committees, could be valuable to better understand the relationship
between corporate governance and CSR.
Keywords Corporate Social Responsibility, Corporate Governance, Diversity, CSR
committees, Corporate Social Responsibility Performance, Financial Performance
a
MRM, Université de Montpellier (France) and GEF2A, ISG de Tunis,
Université de Tunis (Tunisia). Email : r.beji@montpellier-bs.com. Phone: 00 33
(0) 610349198
b
MRM, Université de Montpellier (France). Email :
ouidad.yousfi@umontpellier.fr. Phone : 00 33 (0) 499585169
c
GEF2A, ISG de Tunis, Université de Tunis (Tunisia). Email :
abdelomri@gmail.com. Phone : 00 216 71588443
1
Introduction
Since the start of the new millennium, researchers have been looking for
an alternative way to achieve sustainable development and better
utilization of the firms’ natural resources [Carvalho et al., 2018].
Companies have become more aware of the negative impacts of many
business operations on the environment and society, specifically long-
term effects. To overcome the short-term thinking, many firms have
become more involved in socially and environmentally responsible
strategies to improve their social, environmental and financial
performances. This leads to the emergence of a more inclusive
philosophy in businesses going beyond stockholders: CSR.
According to Ashrafi et al. [2018], CSR is a long-term approach
that aims to bring a multi-dimensional added value to social,
environmental, and economic spheres. Nowadays, responsible companies
not only fully meet the applicable legal obligations, but also go beyond
by extending their efforts to promote more socially responsible projects.
For instance, companies, such as Starbucks and Orange, have become
more concerned about the protection of human rights, employees’
conditions, environmental issues, and communities’ expectations.
According to Bocquet et al. [2017], Zerbini [2017], and Goyder
[2003], there are two CSR strategies: (1) strategic CSR which ties in with
the highest level of commitment and implies a more comprehensive
implementation of CSR within a firm and (2) responsive CSR where
CSR involvement is mainly determined by external expectations and
reporting standards and corresponds to the lowest level of commitment.
CSR has been considered as one of the most important
challenges of corporate governance. Companies and their boards of
directors have to integrate socially responsible investment into their
overall approach [Jamali et al., 2008]. Due to the increasing attention
paid to CSR, scholars have examined the various antecedents of CSR.
On the one hand, there is an extensive literature on how CSR
could influence the firm’s performance and risks. Some CSR related
studies have shown evidence that CSR activities lead to financial and
3
Recently, CSR has been directly associated with firms’ performance [see
among others Vilanova et al., 2009; and Porter and Kramer, 2006].
According to Amin-Chaudhry [2016] and Bagnoli and Watts [2003],
firms engage in profit-maximizing CSR, being their lead motivation.
Therefore, the proponents of CSR are convinced that investment in CSR
enhances the firm’s long-term revenue and reputation [Manzano and
Fernandez, 2016; Burke and Logsdon, 1996]. In fact, Porter and Kramer
[2006] point out that when firms integrate CSR activities into their
practices, this would help them in achieving competitive advantages. In
consequence, according to Zerbini [2017], Bocquet et al. [2017], Porter
and Kramer [2006], Goyder [2003], and Burke and Logsdon [1996], two
opposite views of CSR emerge:
1- Strategic CSR where CSR and the firm’s core competencies and
resources are aligned. According to Burke and Logsdon [1996], CSR
becomes strategic when the company considers social and environmental
issues as a high priority and goes beyond the implementation of best
practices. It consists of aligning all considerate acts towards people and
the natural environment in the organizational context beyond the legal
minimum, with the overall objectives and actions of a company. Besides,
Bansal et al. [2015] argue that the strategic CSR comprises activities
with long time horizons and large resource commitments. It also allows
the firm to achieve a distinctive position as compared to competitors
[Burke and Logdson, 1981].
2- Responsive CSR where CSR involvement is mainly determined
by external expectations and reporting standards. The basic aim of firms
is image-building to gain legitimacy in the eyes of their stakeholders
[Ruggiero et al., 2018]. Porter and Kramer [2006] define responsive CSR
as mitigating existing or potential adverse effects of organizational
activities. Indeed, responsive CSR is, most often, associated with a
limited level of commitment and more adaptive behavior.
In fact, several relevant theoretical perspectives provide an
understanding of the strategic CSR [Bhattacharyya et al., 2008;
McAlister and Ferrell, 2002; and Burke and Logsdon, 1996].
The first framework is the natural resource-based view proposed
by Hart [1995]. Specifically, Hart [1995] classifies product stewardship,
pollution prevention and sustainable development as three interconnected
strategies to support a natural resource-based view. He also points out
that achieving sustainable development is the most demanding. It
requires good stakeholder integration and good planning. In fact, this
framework argues that by integrating sustainability and technological
innovation into their strategies, firms could acquire a competitive
advantage.
The second framework is the strategic CSR proposed by Burke
and Logsdon [1996]. In fact, the authors propose five strategy
dimensions to differentiate strategic CSR from responsive CSR: (1)
9
centrality (“the closeness of fit to the firm’s mission and objectives”); (2)
proactivity (“the degree to which the program is planned in anticipation
of emerging social trends and the absence of crisis”); (3) voluntarism
(“the scope for discretionary decision-making and the lack of externally
imposed compliance requirements”); (4) visibility (“observable,
recognizable credit by internal and/or external stakeholders for the
firm”); (5) specificity (“the ability to capture private benefits by the
firm”). Burke and Logsdon [1996] point out when firms’ CSR initiatives
meet these features, they are more likely to generate economic benefits.
Accordingly, strategic CSR could positively impact firm financial
performance.
The third framework is provided by Porter and Kramer [2002,
2006, 2011]. They argue that strategic CSR goes beyond best practices
and provides a competitive advantage, while responsive CSR concerns
acting as a good corporate citizen and responding to stakeholders’
demands. Accordingly, choosing strategic or responsive CSR produces
varied benefits [Bocquet et al., 2019; Martinez-Conesa et al., 2017;
Chang, 2015; and Bocquet et al., 2013]. In fact, if a company combines
effectively its resources and expertise with the competitive context, CSR
could drive an integral part of its profitability and its competitive
positioning [Porter and Kramer, 2002, 2006, 2011]. The strategic CSR
approach suggested by the authors aims to achieve convergence between
social and economic objectives, by requiring firms to use their attributes
to meet social needs. Specifically, this model encourages companies to
be more selective in terms of CSR engagement.
The final theoretical framework is the stakeholder theory
[Freeman et al., 2004]. In fact, managing complex stakeholder
relationships is considered as one of the main reasons why a firm should
be more concerned about CSR and the opportunities that stakeholders
could bring to the business [Post, 2003]. The instrumental theory of
stakeholders considers CSR as a strategic driver of wealth creation
[Garriga and Melé, 2004; Jones, 1995]. Also, according to Jamali [2008]
and Turker [2009], strategic CSR studies are aligned with the stakeholder
perspective of CSR. This could serve as useful guidance for managers in
their pursuit of CSR, by providing an easier explanation of stakeholder
issues.
All of the above theories on the link between CSP and CFP,
provide strong support for the positive association between corporate
governance and CSR activities.
In fact, the academic debates surrounding this approach argue that the
association between good CSR policy and the appropriate behavior of
board directors could improve financial profitability [Kaufman and
Englander, 2011; Choi et al., 2010; Pesqueux and Damak-Ayadi, 2005;
Donaldson, 1999; Jones and Wicks, 1999; Preston and Donaldson, 1999;
Sternberg, 1999; and Freeman, 1984]. For instance, according to Cuervo
[2002], corporate governance is a specific mechanism where the board of
directors plays a relevant role in advising management on taking the
most appropriate decisions and ensuring the long-term viability of the
company. Consequently, the decisions taken by the board could lead to
the possible implementation of CSR policies [Ingley et al., 2011] and
influence, therefore, CFP.
Moreover, Choi et al. [2010] argue that the level of effort in terms of
CSR depends on the relative importance given by the company to its
interest groups. The company establishes an order of priority amongst
them and favors those who are best positioned [Surroca et al., 2010].
Thus, it becomes imperative to introduce good corporate governance
recommendations as an important element of CSR.
In the next section, we analyze how governance features could be
influential to different extents on the degree of involvement in CSR
strategies. Specifically, we focus on board characteristics.
Research and scholarship on board diversity have been one of the most
prolific topics in recent years, appearing as one of the most significant
current themes in corporate governance research [Tasheva and Hillman,
2018; Jizi, 2017; Harjoto et al., 2015; Hafsi and Turgut, 2013; Ben-Amar
et al., 2013; Mahadeo et al., 2012; Bear et al., 2010; Kang et al., 2007].
11
Author(s) Aim Method Diversity measure Sample and time Key findings
period
Olthuis and van den The impact of the ideological Quantitative Board Dutch firms A negative relationship between board
Oever [2020] diversity on CSR performance (regression) Ideological diversity (2014-2017) ideological diversity and CSR
performance.
Cordeiro et al. The impact of ownership structure and Quantitative Gender diversity U.S. firms The majority of family owners and dual-
[2019) board gender diversity on corporate (regression) Ownership structure (2010-2015) class owners interact with board gender
environmental performance diversity to positively influence corporate
environmental performance.
Harjoto et al. [2019] The impact of the nationality and Quantitative Board nationality U.S. firms Improving director nationality diversity
educational background diversity on (regression) Educational background (2000-2013) and educational background increase
CSR diversity firms’ social performance.
Galbreath [2018] The impact of board gender Quantitative Gender diversity Australian firms Gender diversity influences firms’
14
diversity on financial and social (regression) (2004-2005) prosocial actions, which results in higher
performance levels of CSR.
Cuadrado-Ballesteros The impact of the board of directors Quantitative Board size Firms from Canada, Board size is positively associated with
et al. [2017] on CSR practices. (regression) Board independence Denmark, Finland, CSR practices; however, when the
Diversity of gender and France, Italy, the number of directors is excessively high,
nationality Netherlands, Norway, the the CSR commitment decreases.
UK, the USA, Germany, board diversity increases the level of CSR
Spain, and Sweden. practices.
(2003-2009)
Ben Barka and The impact of board interlocks, Quantitative Director’ s background France Director's background and nationality
Dardour [2015] director’ s profile on CSR (regression) Nationality diversity (2010) diversity are the most relevant attributes
Age to discerning firms with high CSR scores.
Gender
Tenure
Board size
Ownership
Duality
Independence
Table 1.1.b. Summary of studies on the impact of board diversity on CSR
Author(s) Aim Method Diversity measure Sample and time Key findings
period
Boulouta [2013] The impact of female directors on Quantitative Female directors U.S. firms More gender-diverse boards exert a
CSR (regression) (1999-2003) stronger influence on CSR performance.
Hafsi and Turgut The impact of board diversity on Quantitative Director ownership U.S. firms A significant relationship between
[2013] CSP (regression) CEO duality (2005) demographic diversity and social
15
Post et al. [2011] The impact of Board composition Quantitative Age U.S. firms A higher proportion of outside board
on environmental performance (regression) Gender diversity (2006-2007) directors is associated with better
(disclosure- Outside directors environmental performance and higher
proxy Cultural background KLD strengths scores. Firms with boards
Educational attainment composed of three or more female
directors have higher KLD strengths
scores. And, boards whose directors
average closer to 56 years are likely to
implement environmental governance
structures.
Jo and Harjoto The impact of CG on the choice of Quantitative Board independence U.S. firms CSR choice is positively associated with
[2011] CSR (regression) Board leadership (1993-2004) board leadership and board independence.
De Villiers et al. The impact of board Quantitative Board diversity U.S. firms Larger boards, higher board
[2011] characteristics on environmental (regression) Board size (2003-2004) independence, lower duality, more legal
performance Board independence experts on the board, and larger
Legal experts representation of active CEOs on the
board increase environmental
Active CEO performance.
CEO duality
Bear et al. [2010] The impact of diversity of Quantitative Gender diversity U.S. firms and Gender diversity increases CSR ratings.
board resources and the number of (regression) Director resource diversity: international firms
women on boards on CSR ratings variety of experience and (2009)
knowledge
II.1.1. Diversity of boards
Diversity of boards stems from the structural differences that could exist
between boards. It has several attributes.
First, board size is considered as a critical factor that determines the
effectiveness of board oversight. However, the literature provides no
consensus regarding the effect of board size on firm performance. The
resource dependency theory holds that large boards are likely to have
better information and more knowledge, which allows them to provide
more oriented advice on strategic decisions [De Villiers et al., 2011;
Siciliano, 1996; Provan, 1980; and Pfeffer, 1972, 1973]. For instance,
Kabir et al. [2017] put forward that large boards can increase the firm’s
involvement in CSR investments and have a better CSR performance as
they have more resources provided for consulting and monitoring roles.
Moreover, prior studies show that large boards are more likely to
constitute a specific social capital and have more effective
communication. Therefore, they are prone to contribute more to the
efficiency of the ethical decision-making process than small boards,
which could lead to a better CSR performance [Hillman et al., 2001;
Clarkson 1995; and Pfeffer and Salancik, 1978].
For instance, the mean board size of a firm is around 9 members in
European firms and US firms [Haque and Jones, 2020; and Madden et
al., 2020].
Table 1.2 presents descriptive statistics of the study of Beji et al. [2020]
on the association between boards’ characteristics and globally CSR and
specific areas of CSR, conducted on French companies listed on the SBF
120d index between 2003 and 2016. It uses Bloomberg, Factset IODS,
and Thomson Reuters for financial and corporate governance data, and
VigeoEirise for CSR scores.
d The SBF120 index consists of the largest 120 capitalizations listed on the French Stock
Exchange market (SBF: Société des Bourses Françaises).
e http://vigeo-eiris.com/fr/
16
17
f https://www.boardagender.org/files/GMI-Ratings-2012-Women-on-Boards-Survey-
F.pdf
21
The state of art on CSRC composition shows that most of the current
studies have focused on the analysis of structural and demographic
characteristics of CSRC members.
The current chapter sheds light on urgent and critical issues on boards
and their functioning when it comes to CSR-related concerns.
From a managerial perspective, it shows the relevance of the
board composition in CSR strategies. Boards have to prioritize structural
and demographic diversities to bring new meaningful insights
specifically in terms of more ethical behavior. Increasing diversity could
boost overall corporate visibility and develop a more proactive and
comprehensive CSR strategy and orientation.
First, the emerging studies on the Board-CSR relationship show
how the diversity of boards and diversity in boards could help the firm to
achieve a double-target: improving the governance quality and getting
better social and financial performances.
In practice, there is a huge debate on the way to achieve more
diverse-balanced boards. Some studies stand for the role of regulation to
increase diversity in boards (like for example, gender quota law).
However, this could lead to the increase of multiple directorships and
raises, therefore, several questions on the extent to which directors sitting
on different boards could be and stay independent.
For instance, in France and Spain, as the pool of business women
candidates and the need to urgently comply with the law, many firms
have appointed non-business women members to their boards. Some
non-regulation defenders highlight the side effects of appointing non-
expert profiles and its influence on the business. Accordingly, as a
response, many countries, have preferred to rely on recommendations
and voluntary quotas, instead of laws to increase the involvement of
minorities in top management positions.
Besides, when minority groups are not supported in their
choices, this could worsen the board dynamics, and slower therefore, the
decision-making process. For instance, Erkut et al. [2008] show that
when only one or two female members are appointed to the board, they
cannot influence the boards’ decisions. A critical number of female
board members is needed in order to exert a positive influence on the
boards’ decisions.
27
Conclusion
First, the results of recent empirical studies remain very mixed and
the majority of these studies show the existence of a positive association
between social performance and financial performance [Rost and
Ehrmann, 2017; Endrikat et al., 2014; Albertini, 2013; Dixon-Fowler et
al., 2013; Margolis et al., 2009; and Orlitzky and Swanson, 2008]. This
could be explained by the difference in terms of CSR strategies adopted
by firms.
Second, previous studies show that strategic CSR is a source of
original and pioneering actions, where interactions with stakeholders are
the key to sustainable performance. Strategic CSR aims to create
resources and capabilities that can lead to superior economic
performance. While responsive CSR reflects more adaptive behavior.
Companies try to gain legitimacy in the eyes of the firm’s stakeholders to
appear socially responsible [Ruggiero et al., 2018].
Third, there is an emerging literature on how board diversity could
be an advantage for the decision-making process and the key to strategic
CSR [Bocquet et al., 2019]. This heterogeneity can promote diversified
exchanges and relationships, offer new perspectives, and influence the
board's functioning, which in turn can influence its performance [see
among others Isidro and Sobral, 2015; and Aggarwal and Dow, 2012].
Specifically, taking into account structural characteristics of boards such
as size, duality structure, and board independence, and director's profile
such as gender, age, foreign directors and educational level, could be
very helpful to better understand how boards of directors influence firm
performance from different perspectives [Haniffa and Cooke, 2005; and
Gibbins et al., 1990].
Finally, CSR committees have attracted increasing interest
[Khan, 2017; Peters and Romi, 2015; and Rodrigue et al., 2013].
Specifically, previous studies show that the presence of CSR committees
acts as an effective mechanism to enhance CSR performance [Khan,
2017]. They could help to promote and implement firms’ CSR initiatives,
which decreases CSR risks and achieve new opportunities [Perters and
Romi, 2015; and Rodrigue et al., 2013].
In future research, it could be interesting to focus on the financial
and strategic risk-taking in a responsive or strategic form of CSR.
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