RNS INSTITUTE OF TECHNOLOGY

Dr.: Vishnuvardhan Road RR. Nagar post, Channsansandra Bangalore 560098

Department of MBA and Research Centre

Entrepreneurship Development

Assignment
Topic: - Business plan

1St Semester section ‘A’

MBA 2022-24 Batch

Submitted by: -
Anushree Kumar
Ashwath S H
Anusha R
Arun bhat B
Ashwitha H D

Submitted to: - Bharath Bhushan B

Assistant professor
RNSIT MBA
Description of the product

Coconut leaves can indeed be used to make straws. The process involves
selecting and cutting young, flexible coconut leaves and then removing
the sharp edges using a knife or scissors. The leaves are then washed and
dried before being rolled tightly to create a straw-like shape.
Coconut leaf straws are a sustainable alternative to plastic straws, which
can take hundreds of years to decompose and contribute to environmental
pollution. They are also biodegradable and can be composted after use.
Vison and Mission of the product

Mission statement:
Our mission is to promote sustainability and reduce plastic waste by
providing eco-friendly, biodegradable straws made from natural materials.
We aim to be a leader in the sustainable straw industry and inspire
positive change in the way people think about and use single-use plastics.

Vision statement:
Our vision is a world where plastic waste is minimized, and the use of
eco- friendly, biodegradable products is the norm. We strive to create a
sustainable future by offering high-quality, affordable, and customizable
straw options.
That are not only good for the environment but also enhance the drinking
experience.
Executive Summary of the Product

Executive summary for eco-friendly straw business plan

The following is an executive summary for an eco-friendly straw business
plan:
Our company is committed to promoting sustainability and reducing
plastic waste by producing and distributing eco-friendly straws made from
natural materials. Our straws are made from renewable resources such as
bamboo, wheat straw, and coconut leaves, and are biodegradable and
compostable.
Our target market includes environmentally conscious consumers and
businesses such as cafes, restaurants, and event planners who are looking
for eco-friendly alternatives to plastic straws. We plan to offer a variety of
straw sizes and styles to meet different needs and preferences.
Our marketing strategy will focus on social media and influencer
partnerships, as well as attending eco-friendly events and trade shows. We
will also offer customized branding options for businesses to promote
their sustainability efforts and differentiate themselves from competitors.
Our production process will be optimized for efficiency and sustainability,
using renewable energy sources and minimizing waste. We will also work
with local suppliers and manufacturers to support the local economy and
reduce our carbon footprint.
Our financial projections show a steady growth trajectory, with
profitability expected within the first two years of operation.
Coconut leaf straw production.
Operation plan for coconut leafy straw
An operation plan for coconut leafy straw production could include the following
steps:

Procurement of raw materials: The first step is to obtain coconut leaves from
farms or plantations.
The leaves should be in good condition and free from damage or disease.

Sorting and cleaning: The leaves should be sorted according to size and quality.
The leaves should be cleaned thoroughly to remove dirt,
debris, and any other foreign materials.

Drying: The leaves should be spread out in the sun to dry. This process can take
several days, depending on the weather conditions. The leaves should be turned
regularly to ensure even drying.

Cutting and shredding: Once the leaves are completely dry, they should be cut
into strips of the desired length and width. The strips should then be shredded
using a machine or by hand.

Quality control: The shredded coconut leafy straw should be checked for any
defects or inconsistencies. Any substandard material should be removed.

Packaging and storage: The shredded coconut leafy straw should be packaged in
bags or bales and stored in a dry, cool place until they are ready to be sold.

Marketing and sales: The final step is to market and sell the coconut leafy straw
to potential buyers. The product can be marketed to farmers, landscapers, or
anyone in need of organic mulch or animal feed.
Overall, producing coconut leafy straw requires attention to detail and quality
control throughout the entire process. By following these steps, you can produce
a high- quality product that meets the needs of your customers.
 Target customer:
1. Eco-Conscious consumer: -
Those people who are prioritize eco-friendly products and are willing to make
conscious choices to reduce single-use plastic waste.
2. Restaurants and cafes:
Food establishments that promote sustainability and environmentally friendly
practices.
3. Event organizers:
They may be interested in using eco-friendly alternatives like coconut leaf
straws to reduce the environmental footprint of their events.
4. Hospitality industry:
These establishments may choose to provide coconut leaf straws as part of
their commitment to reduce plastic waste and offer a unique eco-friendly
experience to their guests.
5. Retailers:
Grocery stores, zero-waste shops, and eco-friendly stores that sell sustainable
and environmentally friendly products.
6. Smoothie and juice bars:
Businesses that specialize in serving beverages like smoothies, fresh juices, and
cocktails. Coconut leaf straws can be an attractive option for these establishments
to complement their healthy and sustainable brand image.

SWOT ANALYSIS
Strength: Eco friendly, Bio-degradable, and alternative to the plastic straw.
Weakness: Illiterates are not understanding the concept.
Opportunities: People prefer more Eco-friendly product they were not bother
about the price. Threats: Availability of different type of straw like flavored,
Wafer straw
 Raising capital for a business in India can
be a challenging process, but there are
several options available that you can
consider:
1. Bootstrapping: This involves using your own savings or personal
resources to fund your business. While it may not be
feasible for all businesses, bootstrapping can be a good option for those with
limited
financial needs or those who are just starting out.

2.Friends and Family: Another option is to seek investment from friends and
family members. This
Raising capital for a business in India can be a challenging process, but there are
several options available that you can consider:

3. Bootstrapping: This involves using your own savings or personal

resources to fund your business. While it may not be
feasible for all businesses, bootstrapping can be a good option for those with
limited
financial needs or those who are just starting out.

4. Friends and Family: Another option is to seek investment from friends and family
members.

5. This can be a good option for those Bootstrapping: This involves using your
own savings or personal resources to fund your business. While it may not be
feasible for all businesses, bootstrapping can be a good option for those with
limited financial needs or those who are just starting out.

6. Crowdfunding: Crowdfunding platforms have become increasingly popular in

recent years, and can be a good way to raise capital from a large number of
individuals. There are several platforms available in India, such as Kickstarter,
Indiegogo, and Ketto.

7.Bank loans: Banks in India offer several types of loans, such as working capital
loans, term loans, and overdraft facilities, that can be used to fund your
business.
 However, getting a loan from a bank may be
difficult if you do not have a strong credit
history or collateral to secure the loan.
1. Angel investors: Angel investors are individuals who invest in
startups in exchange for equity in
the company. They can provide not only capital, but also
mentorship, networking opportunities, and industry expertise.
There are several angel investor networks in India, such as
Indian Angel Network and Mumbai Angels.

2. Venture capital: Venture capital firms provide funding to

startups in exchange for equity in the company. These firms
typically invest in businesses that have a high potential for
growth and scalability. Some of the top venture capital firms in
India include Sequoia Capital, Accel Partners, and Nexus
Venture Partners. It's important to remember that each option
has its own pros and cons, and you should carefully consider
which option is best for your business based on your
financial needs, stage of growth, and overall business goals.
 POSITIONING

Here are some key points to consider when positioning eco-friendly straws:
1. Environmental Benefits: Emphasize the positive environmental impact of eco-
friendly straws. Highlight that they are made from sustainable materials such as
bamboo, stainless steel, glass, or biodegradable alternatives like paper or plant-
based plastics. Focus on their ability to reduce plastic waste and contribute to a
cleaner, healthier planet.
2. Functionality and Durability: Showcase the functionality and durability of
eco- friendly straws. Ensure they are designed to be sturdy, reusable, and easy to
clean. Emphasize that they can withstand various temperatures and are suitable
for a wide range of beverages.
3. Health and Safety: Communicate that eco-friendly straws are safe for use and
free from harmful chemicals often found in traditional plastic straws. Emphasize
that they are BPA-free, non-toxic, and promote healthier drinking habits.
4. Versatility: Highlight the versatility of eco-friendly straws. Showcase that they
are suitable for different types of beverages, including both hot and cold drinks.
Consider offering a variety of sizes and styles to cater to different customer
preferences.
5. Aesthetics and Style: Showcase the aesthetic appeal of eco-friendly straws.
Highlight their stylish designs, colors and unique patterns that can enhance the
overall drinking experience. Emphasize that they can be a trendy and
fashionable accessory while being eco-conscious.
6. Convenience and Portability: Emphasize the convenience and portability of
eco-friendly straws. Communicate that they are lightweight and can easily be
carried in bags or pockets. Consider offering compact carrying cases or pouches
for easy storage and transportation.
7. Educational and Awareness Building: Position eco-friendly straws as a part of
a larger sustainability movement. Educate consumers about the harmful effects
of plastic waste on the environment and the importance of making conscious
 choices. Encourage them to be eco-conscious and inspire a sense of
responsibility towards the planet.
8. Social Responsibility: Highlight your brand's commitment to social
responsibility and sustainability. Communicate any initiatives or partnerships
you have undertaken to support environmental causes. This can help consumers
align with your brand values and develop trust and loyalty.
9. Price Competitiveness: While eco-friendly straws may be slightly more
expensive than traditional plastic straws, emphasize the long-term cost-
effectiveness of reusable options. Highlight the potential savings for consumers
who opt for reusable straws and showcase the return on investment over time.
10.Targeted Marketing: Identify specific target markets or customer segments
that value eco-conscious products. Tailor your marketing messages and
campaigns to resonate with their values and lifestyles. Consider partnering with
eco-friendly businesses or influencers who can help promote your straws to the
right audience.

FINANCIAL PLAN

Creating a financial plan for an eco-friendly straws business involves

several key components. Here's a step-by-step guide to help you develop
your financial plan:

Define your business model: Determine the nature of your straws

business. Will you manufacture and sell straws directly to consumers, or
will you focus on supplying them to retailers and foodservice
establishments?
Conduct market research: Gather data on the demand for eco-friendly
straws, market trends, customer preferences, and competitors. This
information will help you estimate your potential market size and target
audience.
Revenue projections: Estimate your sales revenue based on the expected
demand and your pricing strategy. Consider factors such as your production
capacity, pricing competitiveness, and marketing efforts.
Cost analysis: Identify and calculate all your costs, including production
expenses, raw materials, labor, packaging, marketing, overhead costs, and any
applicable licensing or certifications. It's important to include both fixed costs
(e.g., rent, equipment) and variable costs (e.g., materials, utilities).
Pricing strategy: Set your prices to ensure profitability while remaining
competitive in the market. Consider your production costs, desired profit
margins, and customer perception of value.
Sales and distribution channels: Determine how you will sell and distribute
your straws. Will you use online platforms, partner with retailers, or employ a
direct sales force? Consider the associated costs and logistics.
Marketing and advertising: Outline your marketing strategies and budget.
Consider digital marketing, social media campaigns, influencer collaborations,
and other promotional activities. Allocate funds for ongoing marketing efforts
to raise awareness and attract customers.
Operational expenses: Identify your recurring operational expenses, such as
rent, utilities, salaries, and maintenance costs. Include contingencies for
unexpected expenses or emergencies.
Cash flow management: Create a cash flow projection to understand how
money flows in and out of your business over time. This will help you
anticipate any cash shortfalls and take necessary measures to maintain
liquidity.
Financing options: Determine whether you need external financing to start or
expand your business. Explore potential sources such as personal savings,
loans, grants, or partnerships.
Financial statements: Prepare key financial statements, including an income
statement, balance sheet, and cash flow statement. These statements will
provide a comprehensive overview of your business's financial health.