Chapter Exercise 2 (March 2022)
Chapter Exercise 2 (March 2022)
CLASSROOM EXERCISE 2:
1. Compare and contrast economies of scale, specialization, and economies of scope.
Economics of scale – cost reduction due to larger size of customer base and
higher number of production.
Specialization – the business that only focus on one type of product or service.
Economics of scale - cost reduction due to larger size of customer base, increase
in production and size of company, greater efficiency in the operation of the
business, rise in the revenue (earning or income).
3. Briefly explain each of the major merger movement that have occurred in the
United States, indicating the major forces involved.
First wave- Horizontal merger (1895 – 1904)
Motivation –
a. Changes in economic infrastructure and production technologies,
transcontinental railroads resulted in national market and innovations like
electricity have created the opportunities to expand the area of marketing and
reduction of costs from the operation of business.
b. The M&A activities enable the companies to reach economic of scale and
increase their market power. Thus, the problem of monopolized market
happens during this era – price of goods was high.
Ended – Anti-competitive law was created and it restricted the number of
horizontal merge activities. But some are due to failure in management (failure to
modernize equipment, lack of flexibility due to larger size and abilities (aka,
expertise) of management teams.
Second wave – Vertival merger (1922-1929)
Motivation –
An alternative to horizontal merger. The opportunity to expand the product and
market through business of similar product lines but different products, increasing
the efficiency of supply-chain management by the innovation of transportation
and communications. Also known as the era of consolidation of fragmented
industries – oligopoly.
Ended – economic slowdown
Third wave – Conglomerate mergers (1960s)
Motivation –
Booming economy. Merging to diversify their business outside of their traditional
activities. To avoid sales/profit instability, poor growth prospects, industry
uncertainty, adverse competitive shifts an technological obsolescence.
Ended – Decline of stock prices and introduction of the 1969 Tax Reform Act that
limited use of convertible debt to finance acquisitions and EPS calculation on
fully diluted basis.
Fourth wave – The Deal Decade (1981-1989)
Motivation –
Investment banks were losing profits. As the results, hostile (unfriendly)
takeover/acquisition was accepted by the banks as a move to increase their profits.
Surge in the economy (rise in firm’s profits) but stock price decline in response to
a generally declining stock market. It becomes an opportunity to acquire trouble
firms by established companies.
Ended – Rise of wide range of defensive measures against hostile takeovers.
Fifth wave – Strategic mergers (1992-2000)
Motivation – (power point in good enough)
Globalization
- Technological developments in transportation and communications
- Europe and other regions moving toward common markets
Economic environment
- Rising stock prices and P/E ratios
- Low interest rate levels
6. How do bidder returns vary with (a) the mode of payment and (b) the presence of
single versus multiple bidders? (only look at the acquire firm perspective!!)
If the method of payment is cash, the host is fully bear by the acquiring firm. If
the method of payment is stock, the risk is shared by the both the target and
acquiring firm.
If there is only one single bidder, the acquiring firm will have the full power to
decide the offering price. However, its power will reduce when the number of
bidders increases. It is because the winner of the bidding is the one offering the
highest price. Thus, it will increase costs and reduce the return for the acquiring
firm’s return.
8. Provide an illustration of the same transaction using the two accounting methods, a)
pooling of interests accounting and b) purchase accounting. The assumptions are as
following:
Assets
Cash 450 135
Accounts Receivables 300 100
Inventory 200 65
Property, Plant & Equipment 400 150
ANS:
Purchase method
Assets
Cash 450 135
Accounts Receivables 300 100
Inventory 200 67
Property, Plant & Equipment 400 157
Assets
Cash 385
Accounts Receivables 400
Inventory 267
Property, Plant & Equipment 557
Goodwill 173