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Assigment 3

This document provides an overview of a proposed restaurant called "La 47" Restaurant and outlines a problem statement. The restaurant will be a moderately priced 40-seat family restaurant located in Lima, Peru offering dishes like broasted chicken, steaks, and classic hamburgers. It will be owned and operated by Mary Gaete, who has over 25 years of experience in the restaurant industry. The problem statement notes that while restaurant popularity has increased, customer dissatisfaction with delays in order delivery has also risen. Traditional paper-based ordering systems are time-consuming. A mobile phone-based ordering system could help resolve these issues by streamlining the ordering process.

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Jomara Celia Rosell Rosales
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33 views

Assigment 3

This document provides an overview of a proposed restaurant called "La 47" Restaurant and outlines a problem statement. The restaurant will be a moderately priced 40-seat family restaurant located in Lima, Peru offering dishes like broasted chicken, steaks, and classic hamburgers. It will be owned and operated by Mary Gaete, who has over 25 years of experience in the restaurant industry. The problem statement notes that while restaurant popularity has increased, customer dissatisfaction with delays in order delivery has also risen. Traditional paper-based ordering systems are time-consuming. A mobile phone-based ordering system could help resolve these issues by streamlining the ordering process.

Uploaded by

Jomara Celia Rosell Rosales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASSIGNMENT 3:COMPANY OVERVIEW AND PROBLEM

STATEMENT

Course:
SIE 415 515 Sales & Marketing

Professor:
Velasco Taipe, Jose Antonio

Group Members:
1. Jomara Rosell Rosales (jomararr@arizona.edu)
2. Eduardo Rodriguez Alvarado (eduardo12@arizona.edu)
3. Jeronimo Jose Harmsen Arrarte (jharmsen@arizona.edu)
4. Jordann Gomez Ramos(jordanngomez@arizona.edu)

Date:
September 11, 2022
APPLICATION FOR A HOTEL SECTOR:

COMPANY OVERVIEW:

“La 47” Restaurant will be a moderately priced 40


seat restaurant offering family fast food and service.
Broasted chicken, pot roast, steaks and pork chops
along with classic hamburgers, wraps and generous
salads are all on the menu. We will offer specialty
selections including lighter options and smaller
portions for a children’s menu.
The restaurant will be family owned and operated by
Mary Gaete. She has over 25 collective years experience in the restaurant and catering
industry.
The restaurant is located in the city of Lima. It has an area of 500 square meters. Also
the restaurant has entertainment areas in which the customer can enjoy just eating
there.

Sales projections assume 500 customers per week resulting in weekly sales of just over
s/ 25,000 annually which positions it as one of the best restaurants in the city.

Mission Statement

Our Mission is to provide a unique and relaxing dining experience – similar to dining at
home. We will strive to achieve this goal by: 1) by providing menu items incorporating
quality ingredients at reasonable prices, and 2) we will be mindful of the well being of
our customers and staff– treating each and everyone with dignity and respect – just like
we would at our own home.

Guiding Principles

● Being Mindful of our Customers and our Staff


Coinciding with our family values, we will treat both our customers and staff in a
manner in which we ourselves would want to be treated.
● Gratitude
“An attitude of gratitude” is shown to our customers, employees and vendors
because without their input, service, labor and time, our business would not be
here without them!
● Our Service
Provide the warm and friendly service expected from a family-style restaurant
creating an informal, comfortable environment which will make the customers
satisfied and want to return again and again.

The restaurant will be wholly owned and operated by Mary Gaete. The restaurant will
serve a variety of classic home-style favorites from pot roast and mashed potatoes to
patty melts and vanilla ice cream.

The restaurant will be open 7 days a week with hours as follows:

PROBLEM STATEMENT:

Popularity of restaurants has increased in recent years. The general practice in a


restaurant involves the customer making his order and waiting for the ordered meal.
However, the complaints received from customers regarding services offered in
restaurants has increased too. This feeling of dissatisfaction is caused by many
reasons, namely, delay in delivering customer’s orders. Advancement in communication
technologies can be used to resolve these issues. Accordingly, this removes the
limitations in the food ordering process, with the help of an integrated and networked
system. This application involves the use of mobile phones for undertaking the food
ordering process in restaurants.
Traditionally the method in which customers specify their desired menu to the waiter
who takes the order on a paper. Personally, he then takes the order to the kitchen
department and then he supplies the food item to the customer. So, it was a
time-consuming process. It leads to wastage of paper and also it requires reprinting of
all menu cards. Also, in many cases for small changes to be made in menu cards it is
not convenient to print all menu cards again and again. Simply saying that the menu
card once printed can’t be changed. After some days, the menu card lost its worthy look
and attractiveness.

Many of the restaurants manage their workflow and services by paper work and
manually which take time and high budget for management. busy day of people's
schedule and value of time become important day by day so Smart Restaurant handle
the system as booking and ordering by digitally which become save manpower and time
of staff of restaurant.

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