Selling Process

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SELLING PROCESS

Step 1: Preparing a sales listing

Preparing a sales listing is easier if you break it down into three core parts: what to prepare, how
to stage and how to promote.

Before you dive into the preparation process, make sure you have a constructive way to organize
it. After all, you’re about to juggle several clients/properties with lots of varying information that
you can’t afford to mix up. A great way to stay on top of your property and client research is by
using a CRM tool. These tools allow you to easily track your relationships by mapping out the
stages of your process. A CRM tool gives you the ability to track emails and calls, cuts down on
data admin time, gives you a streamlined view of your process, and so much more. Best of all,
they are completely customizable to your needs.

As a realtor, you can set up separate pipelines per property and track the progress of buyers that
show interest.

Step 2: Prospecting

The first step in the sales process is prospecting. In this stage, you find potential customers and
determine whether they have a need for your product or service and whether they can afford
what you offer.

3Step 3: Qualifying and showing

Evaluating whether the customers need your product or service and can afford it is known as
qualifying. Salespeople qualify their prospects so they can focus their sales efforts on the people
who are most likely to buy. After all, spending an hour discussing the capabilities of your
company’s ovens with a lead that is about to go out of business would be a waste of time. It’s
much more fruitful to invest your time with a qualified prospect, one who has the desire or
ability to buy the product or service.

Step 4: Offer Preparation

The next step is preparing for initial contact with a potential customer, researching the
market and collecting all relevant information regarding your product or service. Develop
your sales presentation and tailor it to your potential client’s particular needs. Preparation is
key to setting you up for success. The better you understand your prospect and their needs,
the better you can address their objections and set yourself apart from the competition.
Step 5: Offer Presentation & Negotiation

In the presentation phase, you actively demonstrate how your product or service meets the needs
of your potential customer. The word presentation implies using PowerPoint and giving a salesy
spiel, but it doesn’t always have to be that way you should actively listen to your customer’s
needs and then act and respond accordingly.

Step 6: Follow-ups / After Sales

Once you have closed the sale, your job is not done. The follow-up stage keeps you in contact
with customers you have closed, not only for potential repeat business but for referrals as well.
And since retaining current customers is six to seven times less costly than acquiring new ones,
maintaining relationships is key.

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