Business Correspondence

CHAPTER 1
COMMUNICATION
GOALS
Learners will be able to-

1. Explain process of communication.
2. Recognise types of communication.
3. Understand and apply varied structures and networks in communication.
4. Use techniques of skilled communication.
5. Recognise and address barriers in communication.
LEARNING OBJECTIVES
 Elucidate types of communication.
 Describe varied networks in communication.
 State benefits and characteristics of effective communication.
 Understand barriers in communication.
INTRODUCTION
Communication:
1. What is communication?
2. Types of communication.
3. Understand and apply varied structures and networks in communication.
4. Use techniques of skilled communication.
5. Recognise and address barriers in communication.
© The Institute of Chartered Accountants of India

1.2 BUSINESS CORRESPONDENCE AND REPORTING
“Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through
speech, signal, writing, or behaviour. In communication process, a sender (encoder) encodes a message and
then using a medium/channel sends it to the receiver (decoder) who decodes the message and after
processing information sends back appropriate feedback/reply using a medium/channel.” (Source: ggu.ac.in)
A communication is supposed to be complete or effective only when the listener responds relevantly and
appropriately.
speaker A
response B reciever B
TYPES OF COMMUNICATION
A good understanding of the different types and styles of communication can enhance personal and
professional relationships, resolve any misunderstandings and misconceptions, and contribute to a successful
business venture and a joyful personal life.
Every individual has a unique style of interacting with others. In the process of communication, an individual
uses myriad channels to convey the message. However, the effectiveness of the communication depends upon
whether the receiver has accurately interpreted the intended ideas, thoughts, feelings etc. Sometimes, the
speaker reveals more than he/ she wished to convey through tone, gesture etc.. Therefore, it is important to
understand the different modes of communication.
THE BROAD CATEGORIES OF COMMUNICATION

Based on communication channels-
1. Verbal
2. Nonverbal
3. Visual
Based on purpose and style-
1. Formal
2. Informal
Languages are the most common medium used to communicate. Most popular language used globally is
Business English. It is the language type used in business contexts, such as international trade, commerce,

3 COMMUNICATION 1.3
finance, insurance, banking, and many office settings. It brings clarity, has specific vocabulary and grammatical
structures.
Business English skills are essential for getting ahead at the work-place. Improving your business English
vocabulary and knowledge will help you work more effectively and open new career opportunities for you. It will
help in developing interview skills, write emails with clarity and increase your awareness of business topics
and issues. Business English is the language used for Correspondence and Reporting.
Difference between General English and Business English
While both are kinds of English language as forms of communication, the approach and objectives of these two
widely vary from each other. The approach for the general English leans more on the basic, conversational,
day-to-day use of words, while Business English is technical and complex used in work places or offices for
business communication.
The purpose of introducing Business English in the Foundation course.
It is to be observed that Business English is the language used in the core papers of the CA curriculum. Being
proficient in the language will help in improved understanding of the core subjects and better presentation of
answers in exams to maximise the score. Going further, it would help in communicating with colleagues and
business entities within and outside your organisation. To put it in simpler terms, Business English facilitates
better understanding of formal workplace communication.
1. Verbal Communication: It involves the use of words and languages in delivering the intended
message. Though ‘verbal’ primarily refers to communication through the spoken medium, while
categorising ‘types’ of verbal communication the written and oral forms of communication are both
included.
• Written communication includes letters and documents, e-mails, reports, handbooks,
brochures, various chat platforms, SMSs and any form of written communication between
people. The written form of communication is essential and indispensable for formal business
interactions (contracts, memos, press releases, formal business proposals etc.) and legal
instructions and documentations.
The effectiveness of written communication depends on the writing style, grammar,
vocabulary, and clarity. [More details in Part IV Chapter 6, Introduction to basic writing.]
• Oral Communication refers to communication through the spoken word, either face-to-face,
telephonically, via voice chat, video conferencing or any other medium. Formal medium like
lectures, conferences, seminars, meetings and informal conversations, friendly gossips etc.
are part of oral communication. Effectiveness of oral communication depends on clear
speech and the tone used by the speaker. Speaking in too high/ low volume or too fast/slow
can also impair communication between people. Even non-verbal communications such as
body language and visual cues affect the quality of interaction among individuals or group.
Verbal communication is the easiest, fastest, and the most successful form of
communication. Yet, surprisingly according to research, it comprises only seven
percent of all human communication!

Essentials of oral communication

a. Pronunciation
b. Listening & conversation
c. Spoken grammar
d. Vocabulary [more details in Part II , Chapter 3.]
e. Noticing language
f. Presentations, face to face or video interview
a. According to Adrian Underhill, ` Grammar without pronunciation is like food without taste'.
Pronunciation is a physical activity and not a cognitive activity. There are muscle buttons, in
the mouth, lungs, breath – lips, tongue, jaw and voice and the resulting acoustic impact
happens. This is not like grammar or vocabulary which are mental activities.
Paying attention to the Accent is important while listening. The popular and widely recognised
accents are British, American, Indian and Australian. Different accents of the same language
are acceptable as long as they are intelligible and communicative.
Exposure to different accents is important in a global business environment so that accents do
not become a barrier to communication.
There is also a self-repair mechanism. More the usage better is the repair work done
intuitively and is present in every human being. All that is required is to use the language and
listen to the intuition.
b. Listen intently to speak well. A good speaker is one who is a good listener. As listening
happens, the mind subconsciously registers the accent, voice modulation, stress. grammar
and vocabulary. So listening is an important segment of learning to speak just as a child would
do. It is essential to listen to the best models of the language to improve it naturally. The more
you listen, the better your conversation will get.
c. Spoken grammar and its role in a conversation. It has to be complete, intelligible and
compelling for the listener to listen, respond relevantly and appropriately.
Look at these two examples
1. A. My little brother loves pasta.
B. Why do you say that?
A. His friends like pasta, so he also loves it.
B. Maybe he likes it too because its bland.
2. A. Didn’t know you came late.
B Pardon?
A. Didn’t know you came late.
B. Don’t have to but I missed a good lecture.
The first dialogue is from an English text book while the second one is an informal dialogue.

5 COMMUNICATION 1.5
Unplanned conversations are judged incorrectly but spoken English is spontaneous,

unplanned and rendered in real time with no opportunity for editing.
Tails or question tags are important and they have a range of functions.
1. Clarifying a comment -it’s a picture is’nt that?
2. Expressing a personal attitude or judgement of an item/idea- it’s a wise move,
though
3. Fillers and back channels- like etc., hmm, ouch, oh, yeah, yup, that don’t have any
specific meaning but rather fill time and allow the speaker to collect his or her
thoughts for the conversation.
4. Groups of words – readymade phrases that one can cut copy paste while speaking
like sort of, kind of, stuff like that, a bit , little bit, I mean, you know.
d. Noticing language is important in order to emphasise the need for learners to analyse features
of spoken grammar, and produce these features in their own speech.
For example look at this dialogue:
Can you help me lift this box,please?
Oh sure! Wait a minute.
Presenter & Presentation Tips &Techniques:
a. Be enthusiastic and honest.
b. Show your passion and connect with your audience.
c. Focus on your audience need.
d. Keep it simple. Concentrate on your core message. You need to make it easy for your
audience to understand and respond.
e. Smile and make eye contact with your audience.
f. Start strongly. Tell a story.
For slide shows or PPT
1. Contain no more than 10 slides.
2. Last not more than 20 minutes
3. Use a font size of no less than 30 points
2. Non-verbal Communication: Non-verbal communication is the process of communicating by sending
and receiving wordless messages. These messages can aid verbal communication, convey thoughts
and feelings contrary to the spoken words or express ideas and emotions on their own. Some of the
functions of non-verbal communication in humans are to complement and illustrate, to reinforce and
emphasise, to replace and substitute, to control and regulate, and to contradict the denoted message.
• Physical non-verbal communication: An individual’s body language that is,facial
expressions, stances, gestures, touches and other physical signals constitute this type of
communication. For example, leaning forward may mean friendliness, acceptance and
interest, while crossing arms can be interpreted as antagonistic or defensive posture.

Research estimates show that physical, non-verbal communication accounts for 55 percent of
all communication. Smiles, frowns, pursing of lips, clenching of wrists etc. transmit emotions
which are not expressed through verbal communication.
• Paralanguage: The way you say something, more than the actual words used, reveal the
intent of the message. The voice quality, intonation, pitch, stress, tone, and style of speaking,
communicates approval, interest or the lack of it. Research estimates that tone of the voice
accounts for 38 percent of all communications.
• Aesthetic communication: Art forms such as dancing, painting, sculpting , music are also
means of communication. They distinctly convey the ideas and thoughts of the artist.
• Appearance: Appearance is usually the first thing noticed about a person. A well dressed and
groomed person is presumed to be organised and methodical, whereas a sloppy or shabby
person fails to make a favourable impression. Therefore, dressing appropriately in all formal
interactions is emphasised.
The dress code in office is generally formal. It constitutes of formal suits, trousers with plain
white or light coloured shirts and leather shoes. Bright colours, jeans, T- shirts, especially
with slogans and other informal wear are not allowed. For women, formal two-piece trouser or
skirt sets or formal ethnic wear like saree is permissible.
• Symbols such as religious or sectarian symbols
3. Visual Communication: Visual communication through visual aids such as signs, typography,
drawing, graphic design, illustration, colour and other electronic resources usually reinforces written
communication. Sometimes, it may replace written communication altogether. Visual communication is
a powerful medium. It is the reason that the print and audio-visual media makes effective use of
visuals to convey their message. Visuals like graphs, pie charts and other diagrammatic presentations
convey clearly and concisely a great deal of information. They are an essential part of official
presentations these days.
What do you notice? If you make a claim, tell us what you noticed that supports your claim.
What do you wonder? What are you curious about that comes from what you notice in the graphs?
What’s going on in this graph? Write a catchy headline that captures the graphs’ main idea.

7 COMMUNICATION 1.7
The questions are intended to build on one another, so try to answer them in order. Start with “I
notice,” then “I wonder,” and end with a catchy headline. [ New York Times]
Formal & Informal Communication
Effective communication and free flow of information within a company is crucial for its success. Thus, well
structured formal communication channels need to be established in every organisation.
Informal channels of communication are equally important for the health of the company. Most verbal
communica-tions between friends, families and communities are informal and casual in nature.
1. Formal communication:Formal communication, both oral and written, follows certain rules, principles
and conventions. The hierarchy in the organisation has to be followed. Formal format, style and
language have to be used. The communication pattern can be vertical, horizontal or diagonal.
• Vertical: Information can flow upwards or downwards in the organisation. Data that is
collected flows up to the top levels of management for review and decision making, while
instructions and orders are passed down from the management/ seniors to the subordinates
for implementation.
• Horizontal: Horizontal communication involves two employees of the organisation at the
same level. For example, the managers of a project in a company may hold a regular daily,
weekly or monthly meeting to discuss the progress of a project.
• Diagonal: Cross-functional communication between employees at different levels of the
organisational hierarchy is described as diagonal communication. Diagonal communication is
increasingly common in larger organisations. It reduces the chances of distortion or
misinterpretation by encouraging direct communication between the relevant parties. For
example, a Junior Engineer reports directly to the General Manager regarding the progress on
a project.
2. Informal communication: Informal Communication is casual, friendly and unofficial. It is
spontaneous conversation and exchange of information between two or more persons without having
to conform to any prescribed rules, processes, systems, formalities and chain of command.
Informal communication is between families, friends, neighbours, members of the community and other
social relations which are based on common interests, and dispositions. Information can flow from any
source in any direction.
Employees in an organisation interact with each other outside the formal domain. Such communication is called
‘grapevine’ - gossip in the office. Employees of different departments and varied levels meet and discuss
matters casually and informally. The grapevine satisfies the social needs of the people and helps in building
relationships. It is also useful in addressing certain needs and grievances of employees.

NETWORK IN COMMUNICATION
A communication network refers to the method and pattern used by members of an organisation to pass on
information to other employees in the organisation. Network helps managers create various types of
communication flows according to requirement of the task at hand. Some companies have established and
predefined networks of communication for specified projects/ventures.
The structure of communication within a company depends upon the size of the organisation, type of
communication channels in the organisation and the number of persons involved in the process. There can be
many patterns of communication network.
The most common networks followed in organisations are:
1. Vertical Network:
The vertical network is a formal network. It is usually between a higher-ranking employee and a subordinate. In
this two-way communication, immediate feedback is possible.
Supervisor
Subordinate
Vertical Network
2. Circuit Network:
When two persons communicate with each other sending messages and feedbacks, they form a communication
circuit. Therefore, it is known as circuit network. The two people interacting can be colleagues placed at the
same hierarchical level in the organisation.
Feedback Message
Circuit Network

9 COMMUNICATION 1.9
3. Chain Network:
The communication pattern that follows the chain of command from the senior to the junior is called the chain
network. Communication starts at the top, like from a CEO, and works its way down to the different levels of
employees. The supervisor/manager/ CEO gives commands or instructions to those working under him/her in
the organisation. B, C, D and E, F, G are the subordinates to A in the organisational hierarchy and receive
commands from ‘A’ as shown in the diagram. The chain network often takes up time, and communication may
not be clear.
E B
F C
G D
Chain of Command
4. Wheel & Spoke Network:
This is an organisation where there is a single controlling authority who gives instructions and orders to all
employees working under him/ her. All employees get instructions directly from the leader and report back to
him/her. It is direct and efficient for a small business/company, but inappropriate way of communication in a
large organisation with many people. A company with many employees needs more decision makers or nothing
would get done. Can a large conglomerate like Reliance or Tata Sons have one person making decisions?
Moreover, if the central figure is not competent, the entire business will suffer.
E B
F A C
G D
Wheel and Spoke Network

5. Star Network:
The star network communication has multiple channels of communication open between all members. This
network propagates group communication and is essential where teamwork is involved. The members
communicate and exchange information with each other freely, and without hindrance or hesitation.
G B
D C
Star Network
The usefulness of all networks depends on the structure and size of the company, and the manner of
communication between the employees. Good communication relies on the sincerity of the employees within
the company as well as properly defined processes in the organisation. These parameters help the organisation
achieve its objectives.
THE CHARACTERISTICS OF EFFECTIVE COMMUNICATION

Communication for humans is akin to breathing. From the first cry of the baby to the last breath of a person,
communication is an essential part of life. However, good communication is an art that has to be developed and
honed. Effective communicators practice every aspect of the skill frequently.
It is a fact that our everyday communication is often marred by confusion, misunderstanding, misconception,
partial understanding and obscurity. Thus, several aspects must keep in mind while interacting with others for
our communication to convey the intended message.
1. Clarity: Any spoken or written communication should state the purpose of message clearly. The
language should be simple. Sentences ought to be short as the core message is lost in long,
convoluted sentences. Each idea or point must be explained in a separate bulleted points or
paragraphs. Make it easy for the reader to grasp the intent of the communiqué.
2. Conciseness: Brevity is the essence of business communication. No one has the time to read long
drawn out essays. Besides, the core content is lost in elaborate details. Avoid using irrelevant words or
adjectives, for example, ‘you see’, ‘I mean to say’, etc. Ensure that there are no repetitions.

11 COMMUNICATION 1.11
3. Concreteness: The content of your communiqué should be tangible. Base it on data. Abstract ideas
and thoughts are liable to misinterpretation. Make sure that there is just sufficient detail to support your
case/ argument and bring focus to the main message.
4. Coherence: Coherence in writing and speech refers to the logical bridge between words, sentences,
and paragraphs. Main ideas and meaning can be difficult for the reader to follow if the writer jumps
from one idea to another and uses contradictory words to express himself/herself. The key to
coherence is sequentially organised and logically presented information, which is easily understood.
All content under the topic should be relevant, interconnected and present information in a flow.
5. Completeness: A complete communication conveys all facts and information required by the recipient.
It keeps in mind the receiver’s intellect and attitude and conveys the message accordingly. A complete
communication helps in building the company’s reputation, aids in better decision-making as all
relevant and required information is available with the receiver.
6. Courteousness: Courtesy implies that the sender is polite, considerate, respectful, open and honest
with the receiver. The sender of the message takes into consideration the viewpoints and feelings of
the receiver of the message. Make sure nothing offensive or with hidden negative tone is included.
7. Listening for Understanding: We are bombarded by noise and sound in all our waking hours. We
‘hear’ conversations, news, gossips and many other forms of speech all the time. However, most of it
is not listened to carefully and therefore, not understood, partially understood or misunderstood. A
good listener does not only listen to the spoken words, but observes carefully the nonverbal cues to
understand the complete message. He/she absorbs the given information, processes it, understands
its context and meaning and to form an accurate, reasoned, intelligent response.
The listener has to be objective, practical and in control of his emotions. Often the understanding of a
listener is coloured by his own emotions, judgments, opinions, and reactions to what is being said.
While listening for understanding, we focus on the individual and his agenda. A perceptive listener is
able to satisfy a customer and suggest solutions as per the needs of the client.
8. Focus and Attention: Everyday work environment has multiple activities going on simultaneously.
The ringing of a phone, an incoming email, or a number of tasks requiring your attention, anxiety
related to work, emotional distress etc. can distract you. Such distractions are detrimental to the
communication process with an individual or a group of people. You may overlook or completely miss
important points or cues in the interaction. Thus, keeping your focus and attention during the
communiqué is imperative for effective communication.
9. Emotional Awareness and Control: “Human behavior is not under the sole control of emotion or
deliberation but results from the interaction of these two processes,” Loewenstein said.
However, emotions play a major role in our interactions with other people.They are a powerful force
that affect our perception of reality regardless of how hard we try to remain unbiased. In fact, intense
emotions can undermine a person’s capacity for rational decision-making, even when the individual is
aware of the need to make careful decisions.
Consequently, emotional awareness is a necessary element of good communication. While interacting
with another person or a group, it is important to understand the emotions you and he/ she/ they are

bringing to the discussion. Managing your own emotions and at the same time respecting the
emotional state of others helps in smooth interaction.
Barriers in Communication: There are multiple barriers in the communication process. These barriers result
in distortion and misunderstanding of the intended meaning/communication. The barriers can be physical,
psychological, emotional, cultural, linguistic etc..
1. Physical barriers: These are a result of our surroundings. Noise, technical disturbances, outdated
equipment, distant locations, office doors, separate areas for people, large office spaces, old
technologies and lack of appropriate infrastructure can lead to problems in transmission of message.
2. Organisational structure barriers: Communication problems occur when the systems, structures and
processes in the organisation are not clear or have gaps in them. If the chain of command is unclear, a
person may not know whom to contact for a particular issue. Inappropriate information transmission
systems, lack of supervision, and unclear role and responsibility demarcations lead to confusion and
inefficiency.
3. Language barriers: Lack of knowledge of the language can create many obstacles in communication.
Literally, people from different regions and countries may interpret the same words differently. Difficult
words, subject specific terminologies, unfamiliar expressions and ambiguous words, create hurdles in
communication. It is also a fact that the linguistic ability of various people in the work place is
different. Some maybe proficient in the language while others may possess just basic skills. Therefore,
it is important to use clear, simple easily understood language in most of your official communications.
4. Cultural barriers: Understanding cultural aspects of communication refers to having knowledge of
different cultures in order to communicate effectively with cross culture people. Understanding various
cultures in this era of globalisation is an absolute necessity as the existence of cultural differences
between people from various countries, regions tribes and, religions, where words and symbols may
be interpreted differently can result in communication barriers and miscommunications. Multinational
companies offer special courses and documents to familiarise their staff with the culture of the country
where they are based for work.
In addition, every organisation too has its own work culture. In fact, departments within the same
company may also differ in their expectations, norms and ideologies. This can impact intra and inter
organisational communication.
The same principle applies to families and family groups, where people have different expectations
according to their background and traditions leading to friction and misunderstanding. A very simple
example is the way food is served by a member of a family. It can be the cause of appreciation or
displeasure.
5. Emotional barriers: One of the chief barriers to open and free communications is the emotional
barrier. We carry within us feelings and sentiments such as anger, fear of criticism , ridicule, mistrust,
suspicion, jealousy, anxiety that affect our ability to communicate and its quality. A person who is
upset and disturbed cannot pass on or receive information appropriately and objectively. His/her
emotions will colour his/her perception and assessment of the communication.

6. Attitude barriers :Personal attitudes of employees can affect communication within the organisation.
A proactive, motivated worker will facilitate the communication process, whereas a dissatisfied,
disgruntled, shy, introvert or lazy employee can delay, hesitate in taking the initiative, or refuse to
communicate. Attitude problems can be addressed by good management and regular interaction with
staff members.
7. Perception Barriers: Each one of us perceives the world differently and this causes problems in
communicating. The same content is seen and interpreted differently by two people and therein lies the
root cause of miscommunications and misunderstandings.
8. Physiological Barriers: Ill health, poor eyesight, hearing difficulty or any other physiological problems
can be hurdles in effective interaction with others.
9. Technology Barriers: In the present world, communication modes are primarily technology driven.
Communication technology is being constantly upgraded and new formats emerge ever so frequently.
Anyone who is not tech friendly struggles to communicate effectively via the medium.
Moreover, an individual is swamped with a huge amount of information every day in the form of emails,
texts and social updates. Multitasking is the norm these days. The information overload and trying to
accomplish too many things together can result in gaps resulting in miscommunication.
CASE STUDY
Rohit Malhotra, a fresh M.B.A. from ABC Business School received an interview call from an MNC for the
position of an intern. He has to appear for the interview on June 5 at 10 AM. at the company’s Gurgaon office.
Rohit is excited about the opportunity and begins preparing for the interview.
The day of the interview arrives. Rohit, who resides in Noida starts from home at 8.30 AM. However, he gets
caught in a traffic jam and gets late for the interview. He arrives at the office at 10.20 AM. This unfactored delay
makes him anxious and nervous. After apologising to the receptionist and informing her of the reason for being
late, Rohit waits for his turn for the interview.
An hour later he gets called in for the interview. It has been one of the longest hour of Rohit’s life. On entering
the interview room, he finds himself facing a group of five interviewers.
Rohit- Good morning Sir!
Mr. A- Please be seated. Why did you get late Mr. Rohit?
Rohit (clenching his hands)-I am sorry, Sir. I was caught in an unprecedented traffic jam.
Mr. B- of course, traffic snarls are an everyday occurrence in the NCR. Anyway, tell us about yourself.
Rohit (shifting in his seat)- What would you like to know about me, Sir?
Mr. B- Anything you think is important.
Rohit- I am a Delhi boy, born and brought up here. I did my schooling from ABS Public School, graduation, and
post-graduation from ABC Business School. I am an extrovert who gets along well with other people. I am also
a focused, hardworking and result oriented.

Mr. C- What accomplishments are you proud of?

Rohit (hesitation and pause)-I have always been a good debater and have won many trophies at school and
college level. I was appreciated and given a commendation certificate for my project work with company ‘X’.
Mr. D- Tell me about a difficult experience in your life and how did you deal with it?
Rohit- Well Sir, I haven’t faced many difficult situations so far. However, moving into a hostel after school did
require many adjustments. I had to make new friends, cope with bossy seniors, do all my basic work myself and
stop being fussy about food. I learnt many life skills and became independent and responsible.
Mr. A- Innovation is the key to success. Can you think of five ways you can use that Styrofoam cup in front of
you besides holding liquids?
Rohit ( fidgets with his folder, takes time)-Sir , it can be used to hold office clips, carry sticky solid food items,
perhaps trap a cockroach …and…umm…I can’t think of anything else yet.
Mr. E- Can you tell us a joke?
Rohit (completely confused- cannot think of a joke he can relate to an interview panel)- Sir, I cannot recall a
joke I can share with you.
Mr. C- Thank you Rohit. We will get back to you.
Rohit- Thank you Sir.
Rohit exits the room and wonders what would be the outcome of the interview.
QUESTIONS
1. Do you think Rohit will be selected by the interviewers? Why / why not?
2. Which nonverbal cues revealed Rohit’s state of mind to the interviewers? What conclusion did they
come to?
3. Mr. B asks Rohit ‘tell us something about yourself’. What did he want to know about Rohit?
4. Rohit says, - ‘I am a Delhi boy, born and brought up here. I did my schooling from ABS Public School
and graduation and post-graduation from ABC Business School . Which principle of good
communication has he failed to apply here?
5. While talking about his accomplishments, where did Rohit go wrong? Which characteristic of effective
communication is missing in his answer?
6. What barriers do you think were present in the interview?
ANSWERS
1. Rohit is unlikely to be selected for the internship. He has revealed his anxiety and nervousness. In
speaking about himself, he could not assess the interviewer’s focus and answered vaguely.. He
should have highlighted his strengths. He should have focused on his winning arguments in debate.

His information about his project work is incomplete. Rohit also fails to exhibit the ability to ‘think on his
feet’…..could not relate a joke or come up with effective innovations.
2. Clenching of hands, shifting in seat, fidgeting with folder, hesitating, pausing reveal his nervousness
and anxiety.
3. He wishes to know about his strengths, hobbies and character traits.
4. He has added irrelevant detail. The interviewer knows about his qualifications from his résumé. Rohit
should have been concise and focused.
5. Rohit failed to give complete information about his strengths in debating and details of the project he
worked on. He should have mentioned the reason for the commendation certificate.
6. Emotions created communication barriers for Rohit.
PRACTICE EXERCISES
1. State the types of communication channels used by humans. Explain each in a couple of sentences?
2. What are the main steps in process of communication?
3. Mention the networks used in communication. Which is the most effective for team work and why?
4. What are the disadvantages of the wheel network?
5. According to you which are five most important characteristics of effective communication? Give
reasons for your answer.
6. What are barriers in communication? In an organisation which barrier, according to you, impedes
communication the most?
7. How do cultural barriers affect communication? Explain with examples of your own.
8. Based on communication channels, what are the different kinds of communication methods? Explain.
9. What is the ‘chain of command’ in communication? What are its drawbacks?
10. What is oral communication? What are its essential elements?
ANSWERS
A.1. There are several types of communications based on channels used and the purpose of the
communication.
Based on communication channels-
1. Verbal
2. Non-verbal
3. Visual

Based on purpose and style-

1. Formal
2. Informal
1. Verbal-Verbal communication involves the use of words and language in delivering the
intended message. Verbal communication includes the written and oral form of
communication.
2. Non-verbal- Non-verbal communication is the process of communicating by sending and
receiving wordless messages. These messages can aid verbal communication. They include
an individual’s body language that is, facial expressions, stance, gestures, tone of voice,
touch, the voice quality, intonation, pitch, stress, emotion, tone, and style of speaking,
aesthetic expression like dancing, painting, the style of dressing and the symbols we use in
our life.
3. Visual Communication: Visual communication through visual aids such as signs,
typography, drawing, graphic design, illustration, colour and other electronic resources usually
reinforces written communication. Visual communication is powerful medium used by the print
and audio-visual media. Visuals like graphs, pie charts and other diagrammatic presentations
convey clearly and concisely a great deal of information.
4. Formal communication: Formal communication, both oral and written, follows certain rules,
principles and conventions. The hierarchy in the organisation has to be followed. Formal
format, style and language have to be used. The communication pattern can be vertical,
horizontal or diagonal.
5. Informal communication: Informal Communication is casual, friendly and unofficial. It can
be between family, friends, neighbours, members of the community and people working
together in an organisation. It is spontaneous conversation and exchange of information
between two or more persons without conforming to the prescribed official rules, processes,
systems, formalities and chain of command.
A.2. The main steps in the process of communication are:
1. Having a purpose or reason for the communication.
2. Framing of the content of the message.
3. Deciding the medium to use for conveying the message. (For example, internet, written text,
speech, pictures, gestures and so on).
4. Transmitting the formulated message.
5. Factoring in noise sources such as natural forces and human activities (both intentional and
accidental) that can influence the quality of communicated message from the sender to one or
more receivers.
6. Receiving the message.
7. Decoding of the message.

A3. Vertical, circuit, chain, wheel, and star are the five main networks in communication.
The star communication network has all members of the group communicate with each other and
exchange information. This network propagates group communication and is essential where
teamwork is involved. The members communicate with each other without hesitation.
A4. The Wheel network is a highly centralised type of communication network where each subordinate
receives commands or instructions from a single authority or superior. It is an inappropriate way of
communication in a large organisation with many people. A company with many employees needs
more decision makers or nothing would get done. Moreover, if the central figure is not competent, the
entire business will suffer.
A5. Refer to the chapter for the answer. You can select any 5 you think are important and give reasons for
your answer.
A6. The barriers in communication are physical, organisational structure, language, cultural, emotional,
attitude and perception, physiological, gender and technical.
Select the barrier you think impedes communication the most and give reasons for it.
A7. Cultural differences between people from various countries, regions tribes and, religions, lead to
different interpretations of the same words and symbols. This can result in communication barriers and
miscommunications. It is for this reason that multinational companies offer special courses and ask
employees to refer to documents to familiarise them with the culture of the country where they are
based for work. Such miscommunications can lead to huge losses for the company.
In addition, every organisation too has its own work culture. In fact, departments within the same
company may also differ in their expectations, norms and ideologies. This can impact intra and inter
organisational communication.
The recent example of the Snap Chat CEO calling India ‘a poor country’ offended Indians so much that
many people deleted the application from their devices leading to enormous financial losses for the
company.
You can give example of your choice.
A8. Based on Communication channels, there are three kinds of categories:
• Verbal: Verbal communication involves the use of words and language in delivering the
intended message
• Non-Verbal: Nonverbal communication is the process of communicating by sending and
receiving wordless messages. These messages can aid verbal communication, convey
thoughts and feelings contrary to the spoken words or express ideas and emotions on their
own.
• Visual: Visual communication through visual aids such as signs, typography, drawing, graphic
design, illustration, colour and other electronic resources usually reinforces written
communication. Visuals like graphs, pie charts and other diagrammatic presentations convey
clearly and concisely a great deal of information. They are an essential part of official
presentations these days.

A9. Chain of Command: The communication pattern that follows the chain of command from the senior to
the junior is called the chain network. Communication starts at the top, like from a CEO, and works its
way down to the different levels of employees. It involves a lot of organisational hierarchy.
Drawbacks: The chain network often takes up time, and communication may not be clear. It creates a
lot of miscommunication as the message travels a long path.
A10. Oral Communication refers to communication through the spoken word, either face-to-face,
telephonically, via voice chat, video conferencing or any other medium. Formal medium like lectures,
conferences, seminars, meetings and informal conversations, friendly gossips etc. are part of oral
communication. Effectiveness of oral communication depends on clear speech and the tone used by
the speaker. Speaking in too high/ low volume or too fast/slow can also impair communication between
people. Even non-verbal communications such as body language and visual cues affect the quality of
interaction among individuals or group.
Essentials of oral communication
• Pronunciation
• Listening & conversation
• Spoken grammar
• Vocabulary

CHAPTER 2
SENTENCE TYPES, ACTIVE-PASSIVE

VOICE AND DIRECT-INDIRECT
SPEECH
GOALS
1. Recognise and understand the connotation/usage of given grammatical structures in written and
spoken form.
2. Analyse the grammatical structure of sentences, using grammatical terms correctly.
3. Demonstrate knowledge of grammatical structure of sentences contributing to the coherence of
paragraphs and texts.
4. Use grammatical structures meaningfully and accurately in oral and written work.
5. Identify and rectify errors when using grammatical structures.
LEARNING OBJECTIVES
♦ Understand the importance of grammar in language learning.
♦ Distinguish between phrase, clause and sentence.
♦ Gain knowledge of types of phrase and clauses.
♦ Recognise components of a sentence.
♦ Identify types of sentences based on functionality and structure.
♦ Understand subject verb agreement and tenses.
♦ Differentiate between active and passive voice.
♦ Learn direct-indirect/reported speech.

INTRODUCTION
Grammar comprises rules of a language governing the sounds, words, sentences, and other elements, as well
as their combination and interpretation. In a restricted sense, the term refers only to the study of sentence and
word structure (syntax and morphology), excluding vocabulary and pronunciation. The systematic description of
the features of a language is also a grammar. These features are as follows-:
1. Phonetics- Phonetics is the branch of linguistics which deals with the production, transmission, and
reception of speech sounds.
2. Morphology- The study of formation of words (internal construction).
3. Syntax- The arrangement of words and phrases to create well-formed sentences in a language.
4. Semantics- is the branch of linguistics and logic concerned with meaning. The two main areas are
logical semantics, concerned with matters such as sense and reference and presupposition and
implication, and lexical semantics, concerned with the analysis of word meanings and relations
between them.
5. Pragmatics- The branch of linguistics dealing with language in use and the contexts in which it is used.
Grammar is the system/structure of a language governed by rules. However, language development did not
begin with formation of rules. People started communicating through sounds. Gradually words, phrases and
sentences were evolved and language got developed. No language is static. It evolves and changes over time.
Likewise, the set of rules or grammar also undergo a change. Therefore, it can be simply defined as a set of
rules that people follow to interact at a particular time.
Knowledge of grammar of a language is not necessary to speak it. All of us speak a language or multiple
languages without any awareness of its rules and structures. On the other hand, if we want to learn a foreign
language, grammar helps to attain proficiency quickly and efficiently. Familiarity with grammatical rules is an
aid in building proficiency in the written and spoken formats.
PHRASE, CLAUSE AND SENTENCE

Phrase, clause and sentence are the three structural units that create meaning in a language. They
comprise groups of words with meaning. Understanding these basic units is the foundation of learning English
grammar.
Phrase: A phrase is a group of words that does not makes complete sense. It is not a stand-alone unit but
can be used as a part of a sentence. For example-
1. in the kitchen
2. a beautiful dress
3. at five o’clock

3 sSENTENCE TYPES, ACTIVE-PASSIVE VOICE AND DIRECT-INDIRECT SPEECH 2.3
There are several types of phrases :

1. Prepositional phrase: A prepositional phrase is a group of words that begins with a preposition and
is generally followed by a noun or pronoun or anything that acts as a noun, for example, a gerund.
Examples:
• She gave the book to him.
• My car is stuck in the pot hole.
• My mother prepares food for the entire family.
Prepositional phrases are usually used as adjectives or adverbs. If the phrase is being used as an
adjective, it comes after the noun or pronoun it is describing.
• The beautiful fountain is part of the shopping complex. (of is the preposition; shopping
complex is a noun and is the object of the preposition. The phrase describes the word part.)
In a prepositional phrase, the objective case of a pronoun is used.-me, her, him, us, them, whom. You
is the same in the subjective and objective case.
2. Noun phrase: A phrase that does the function of a noun is a noun phrase. Noun phrases are
composed of a noun (or pronoun) and its modifiers. They are used as subjects, objects, or
complements.
• The strange, creaking sounds scared the inmates of the house. (noun phrase as subject)
• Sarita eats a lot of food at lunch. (noun phrase as object)
• The beach is a great place for a picnic. (noun phrase as complement)
3. Verb phrase: A verb phrase consists of a main verb and one or more helping verbs linked
together. They serve as the predicate of a sentence or clause. The verb phrase defines the different
times of the action.
• Shyam has eaten a chocolate.
• Shyam was eating a chocolate.
• Shyam has already eaten a chocolate.
• Shyam must have been eating a chocolate.
The pattern for a verb phrase can be as long as this: auxiliary/modal verb + auxiliary verb +
auxiliary verb + main verb (as in the sentence above)
4. Adjective phrase: A group of word that has an adjective as its head is called adjective phrase. An
adjective phrase can be formed out of an intensifier and adjective.
• Merry is slow and steady.
• The dazzingly beautiful woman walked down the street.
Clause: A group of words which contains a subject (noun phrase) and a verb (verb phrase) is called a
clause. A clause is a stand-alone unit , on its own or may form a part of a sentence.

There are two types of clauses-

Main or Independent clause: A main clause has a subject and a predicate and expresses a complete thought.
It can stand by itself as a complete sentence.
Examples:
♦ He has a chain of gold.
♦ Reena lives in London.
Subordinate or dependent clause: A subordinate clause also consists of a subject and predicate but does not
make complete sense on its own. It is dependent on the main clause to express a complete thought.
Examples:
♦ He has a chain, which is made of gold.
♦ This is the place where the accident happened.
The words in italics are the subordinate clauses.
Types of dependent clauses:
♦ Noun clause is a dependent clause that functions like a noun; a noun is a person, place, or thing. In
the example sentence:
That it will rain, seems likely.
The subordinate clause, 'that it will rain,' serves as the subject of the sentence. This sentence is
considered a complex sentence because it has both, an independent clause ‘(It) seems likely’ and a
dependent clause, ‘that it will rain.’
♦ Adjective clause is a dependent clause that functions like an adjective; an adjective modifies or
describes a noun. In this sentence:
The star performer at the concert chose dresses, which would look good on her.
The dependent clause which would look good on her functions as an adjective to modify 'dresses.'
♦ Adverb clause is a dependent clause that functions like an adverb; an adverb modifies or describes a
verb, an adjective or another adverb. In the example sentence:
When the food arrived, the children ate everything,
The subordinate clause 'when the food arrived' functions as an adverb to modify 'ate.'
Sentence: A sentence is a group of words that make complete sense to a reader. It expresses a
complete thought. It typically contains a subject and predicate. It begins with a capital letter and ends with a
full stop, question mark or exclamation mark. A finite verb is an essential component of a sentence.
A sentence can be short/brief, or long and complicated. Adding objects, complements, phrases and clauses
makes it structurally and semantically complicated.
Examples:
♦ I like films.

♦ I like horror films.

♦ I like horror films which are based on true stories.
♦ I like horror films which are based on true stories and terrify me completely.
All four examples above are sentences.
Subject and predicate are the two primary structures on which a sentence stands. However, it is imperative to
understand all the components of a sentence to grasp the basics of grammar.
The basic parts of a sentence are:
♦ Subject
♦ Predicate
♦ Direct object
♦ Indirect object
♦ Object of the preposition
♦ Verbs
♦ phrases
♦ Complements
Subject: The subject is the person or thing about which something is stated.
Predicate: The predicate is the part of a sentence that tells us something about the subject.
Examples:
♦ My brother works in Dubai.
♦ The train arrived late.
♦ The old woman was walking down the street.
♦ This is my bag.
♦ The weather in Mumbai is hot and humid.
The words in bold indicate a person, place or thing about which/ whom something is being said. They are the
subjects.
The second part of the sentence, which states something about the subject, is the predicate.
Direct object: A direct object is a person or thing that is affected by the action (verb) of the subject. You
could say that the direct object ’receives the action of the verb.’" It follows the verb and answers the question
‘what’.
Examples:
♦ Ram kicked the ball.
♦ The ball hit Sheila.

♦ Ruhi repaired the computer yesterday.

♦ We built a castle on the beach.
♦ I have baked a cake.
The ball, Sheila, computer, castle and cake receive the action from the subject.
The sentence structure is Subject +verb + object.
Indirect Object: An indirect object is a person or thing for whom the action is done.
The indirect object usually comes just before the direct object and can be called the receiver of the direct
object. It directly follows the verb and answers the question ‘whom’.
The sentence structure is Subject +Verb +Indirect Object+ Direct Object.
Examples:
♦ I made Neha pasta for lunch.
♦ We built him a castle on the beach.
♦ Preeti is writing me a letter right now.
♦ I have made my mom a promise.
♦ Ms. Nair teaches us English grammar.
Neha, him, me, my mom, and us are the ones for ‘whom’ something is done. They are the indirect objects.
The Object of the Preposition: The object of a preposition is a noun, noun phrase or pronoun that follows
a preposition and completes its meaning. In contemporary language studies, the object of a preposition is
sometimes described as a prepositional complement.
Example 1:
♦ The dog is looking at ….
This sentence is incomplete. We do not know what the dog is looking at.
The complete sentence is –
♦ The dog is looking at the mouse.
"the mouse" is the object of the preposition "at."
Example 2:
♦ You are going to…..
This sentence is incomplete. We do not know where you are going.
The complete sentence is-
♦ You are going to Kolkata.
"Kolkata" is the object of the preposition "to."
Do not confuse the indirect object with the object of the preposition!

Take a look at the following examples:

1. Lalit gave Rima the pen.
2. Lalit gave the pen to Rima.
In the first sentence, Rima is the indirect object.
In the second sentence, Rima is the object of the preposition ‘to’.
The two sentences have the same meaning but are structurally different.
How can you distinguish between an indirect object and the object of the preposition?
♦ The object of the preposition comes immediately after the preposition.
♦ The indirect object does not come immediately after a preposition.
♦ The indirect object is usually followed by the direct object, whereas the object of the preposition does
not follow this principle.
Verbs: A verb is customarily defined as a part of speech that describes an action or occurrence or indicates
a state of being. In every sentence, the most important word is the verb.
There are various types of verbs, according to their function, in the structure of the sentence.
1. Finite verbs: A finite verb is limited by its subject. It agrees with its subject in number and person.
It also changes according to the tense of the sentence. It forms the main clause.
Examples:
• I am a teacher.
• He is a teacher.
• She goes to school every day.
• They go to school every day.
2. Non – Finite verbs: A non-finite verb is a form of the verb that does not change according to the
person, number or tense of the sentence. It cannot stand alone as the main verb in a sentence. There
are three kinds of non finite verbs-
i. Infinitive: It is a base form of the verb. The word ‘to’ is frequently used in front of infinitive.
E.g.:
to walk, to run
• To err is human.
• Sunita loves to dance.
ii. Participle (past and present): A participle is that form of the verb, which acts as both a
verb and an adjective.
Present participle ends with -ing, whereas the past participle ends with –ed (walked) or past
form of the verb (burnt).
He sat on a broken chair.

We met a girl carrying a bag of fruit.

iii. Gerunds – A gerund is that form of the verb which ends in ‘–ing’, and acts as a noun..
Playing cricket is not allowed here.
I like reading religious texts.
Although both the present participle and the gerund are formed by adding -ing to a
verb, the participle acts as an adjective while the gerund acts as a noun.
3. Auxiliary verbs: These are the helping verbs. The forms of verbs am, is, are ,was, were, has, have,
had, does, do, did , when used with ordinary verbs to make tenses, passive forms, questions and
negatives are called auxiliaries or helping verbs.
Examples:
He is working on a project.
The gate was opened by the postman.
4. Modals: A modal is a verb that combines with another verb to indicate mood or tense. They are used
before ordinary verbs and express meanings such as permissions, possibilities, certainty, and
necessity.
can, could, may, might, must, shall, should, will and would are 9 core modals.
Examples:
• I can drive a car. (ability)
• You may come in. (permission)
• We should obey laws. (obligation)
Semi-modals are used to imply a range of possibilities, obligations, necessity, or advice such as ‘need
to, ought to, used to, dare to, etc.’
5. Transitive verbs: A transitive verb is one that performs its action on an object. These verbs always
have direct objects, which means someone or something receives the action of the verb.
Examples:
Meher spoke the truth.
The driver stopped the car.
The donkey kicked the man.
6. Intransitive verbs: It denotes an action that does not pass over to an object. An intransitive verb is
the opposite of a transitive verb in the sense it does not require an object to act upon.
Examples:
• He ran a long distance. (action)
• The baby sleeps twelve hours a day. (state)
• There is a flaw in this design. (being)

COMPLEMENTS
A word or word group that completes the meaning of a subject, an object, or a verb is called a complement.
1. Subject complement: Follows a verb and modifies or refers to the subject. It may be a noun or an
adjective.
• Kamla is pretty. (The adjective pretty is a subject complement; it describes the subject,
Kamla.)
• Ms. Monica Sharma is an English teacher.(The noun phrase English teacher is also a subject
complement; it describes Monica Sharma.)
2. Object complement: Follows and modifies or refers to a direct object.
• I consider Indian television negative. (television is the direct object. Negative describes
television; it is the object complement.)
• The judges elected her Miss Universe, 2016. (Miss Universe is the object complement,
describing the direct object her.)
3. Verb complement: This is a direct or indirect object of a verb. It may be a noun, pronoun, or word or
word group acting as a noun.
• Sushma gave Shaily my chocolate. (Shaily is the indirect object, my chocolate is the direct
object of the verb gave. Both are considered verb complements)
TYPES OF SENTENCES
Sentences are classified according to function and structure.
1. Classification of Sentences according to Function:
There are four types of sentences based on function:
a. Declarative Sentences
b. Imperative Sentences
c. Interrogative Sentences
d. Exclamatory Sentences
a. Declarative sentences: Declarative sentences simply make a statement or express an opinion. In
other words, they make a declaration. These sentences can be positive or negative statements, a
proverb, a universal truth or a suggestion. These sentences end with a full stop (.).
Examples:
• It is raining. (declaration)
• The child is going to school. (simple statement)
• Honesty is the best policy. (universal truth)

• Barking dogs seldom bite. (proverb)

• She should not shout at elders. (negative)
• My friend is a good actor. (opinion)
b. Imperative sentences: Sentences that express an instruction, order, command, advice, request,
proposal or a suggestion are called imperative sentences. They can end with a full stop (.) or
exclamation (!), depending on the imperative mood.
Examples:
• Please listen to me. (request)
• Get lost. (command)
• Let us go for a long drive. (suggestion)
• Make sure you pack your warm clothes. (advice)
• Please get out of the room! (command)
• Preheat the oven. (instruction)
c. Interrogative Sentences: Sentences that ask a question are interrogative sentences. Usually ‘wh’
words are used to frame questions, e.g. which, what, when, where, who, why, whom, how. A verb
always follows a question word while framing a question sentence. They end with a question mark (?).
Examples:
• What is your name?
• Where do you live?
• Can you help me solve the puzzle?
• Why did you shout?
• Do you know where Sita lives?
d. Exclamatory Sentences: Sentences that express strong feelings or emotions such as joy, sorrow,
regret, surprise, wonder etc., are called exclamatory sentences. They end with an exclamation mark
(!).
Examples:
• What a beautiful piece of art! (wonder)
• Hurray! We won the match. (joy)
• Alas! The pet died. (sorrow)
• Oh my god! When did you come? (surprise)
• What a shame! (regret)
2. Classification of Sentences according to Structure:
a. Simple sentences

b. Compound sentences
c. Complex sentences
d. Complex Compound sentences
Simple Sentences: A simple sentence structure consists of only one subject and one predicate. It
has just one finite verb. In other words, it consists of a single main clause. It expresses a single
complete thought that can stand on its own.
• I walk.
This two-word simple sentence has one main clause that consists of the subject ‘I’ and a
verb (the predicate) ‘walk’ that expresses a complete thought.
• Shyamalee ran after her little brother.
This simple sentence has one main clause.
The subject is ‘Shymalee’, and the predicate, ‘ran after her little brother. The predicate is
a verb phrase that consists of more than one word.
• In great anger, the man shouted and yelled at his lazy son.
This simple sentence has one main clause with a single subject, ‘man’, and single
predicate, ‘shouted and yelled at his lazy son’.
This predicate has two verbs, known as a compound verb: shouted and yelled.
Note: This compound verb should not be confused with a compound sentence. ‘In great
anger’ and ‘At his lazy son’ are prepositional phrases.
Compound Sentences: A compound sentence is composed of two or more main/independent
clauses. It does not have a dependent clause. The clauses are connected by a coordinating
conjunction, a comma, a semicolon and even a colon.
Basically, a compound sentence contains two simple sentences.
(Coordinating conjunctions such as for, and, nor, but, or, yet, and so, connect grammatically
similar elements-two nouns, two verbs, two modifiers, two independent clauses).
Correlative conjunctions work in pairs to join words and groups of words of equal weight in a
sentence. There are many different pairs of correlative conjunctions: either...or, not only...but (also),
neither...nor, both...and, whether...or, just as...so, no sooner...than, rather...than.)
Examples:
• The robber tried to escape but the police caught him.
• Both sides of the conjunction “but” are complete sentences. “The robber tried to escape” can
stand alone and so can “the police caught him.” Therefore, this is a compound sentence.
• I will decide what I must do; you are requested not to interfere.
• The law has been passed: from 1 July, all businesses will have to comply with GST
norms.

• The fire raged on for days; consequently, the whole forest was destroyed
• The night came on, the rain fell heavily and we all got very wet.
Complex Sentences: A Complex sentence has one main clause and one or more Dependent
clauses (also called subordinate clauses).
The subordinating conjunction performs two important functions within a sentence.
First, demonstrate the importance of the independent clause and second, provide a link between two
ideas in the same sentence by indicating a time, place, or cause and therefore affecting the
relationship between the clauses.
The subordinating conjunctions include the following:
Indicating Time: after, before, since, when, whenever, while, until, as, once, as long as.
Indicating Place: where, wherever.
Indicating Manner: as if, as though, how.
Indicating Reason: because, since, so that, why, in order that, now that, as, so.
Indicating Condition: if, unless, until, in case (that), provided that, only if/ if only, that
Indicating Concession: although, though, even though, while, whereas, rather than.
Examples:
• The boy ran away when he saw the lion.(one main clause+ one subordinate clause)
• When he saw the bear, he climbed the nearest tree, because he was terrified. (one main clause+ two
subordinate clauses)
• I think that you should ask him personally, if it is convenient for him, before you call on him.( one main
clause+ three subordinate clauses)
In complex sentences, subordinate clauses function within the sentence as adjectives, adverbs, or
nouns.
Complex compound sentences: A sentence with two or more independent clauses plus one or more
dependent clauses is called compound-complex or complex-compound.
In the following examples independent clauses have been underlined.
• He smiled brightly and laughed delightedly, when he saw his new bicycle.
• Although I like to watch movies, I haven't been able to see any lately, and there haven’t been any
interesting ones released recently.
• The door of the room was open as I crossed the hall and I saw the most beautiful arrangement of
flowers.
• I usually use a wooden spoon, whenever I cook in nonstick ware, but sometimes I prefer to use my
plastic spatula.

SUBJECT-VERB AGREEMENT
Subject-verb agreement is the correspondence of a verb withits subject in person (first, second, or third)
and number (singular or plural). It is also known as subject-verb concord.
The principle of subject-verb agreement applies to finite verbs in the present tense and, in a limited way, to the
past forms of the verb to be (was and were).
Rules to remember:
1. Basic Rule: Subject and verb must agree in number. This is the cornerstone rule that forms the
background of the concept.
The lion roars when he is angry.
The lions roar when they are angry.
2. Subordinate clauses that come between the subject and verb do not affect their agreement.
The dog, who is chewing on my jeans, is usually very good.
3. A prepositional phrase cannot contain the subject of the sentence. Do not be confused when a
prepositional phrase (a phrase that begins with of, in, between, and so on) comes between the subject
and the verb. In such cases, the object of the preposition appears to be the subject of the sentence
when in reality it is not.
Prepositional phrases between the subject and verb usually do not affect agreement.
• The colours of the rainbow are beautiful.
• Food between the teeth results in decay.
• Water in the fuel lines causes an engine to stall.
4. When sentences start with "there" or "here," the subject will always be placed after the verb. Some
care needs to be taken to identify each part correctly.
• There is a problem with the balance sheet.
• Here are the papers you requested.
5. Subject does not always comes before verbs in questions. Make sure you accurately identify the
subject before deciding on the proper verb form to use.
Where are the pieces of this puzzle?
6. If two subjects are joined by ’and’, they typically require a plural verb form.
• The cow and the pig are jumping over the moon.
• My friend and his mother are in town.
7. The verb is singular if the two subjects separated by ‘and’ refer to the same person or thing as
a whole.
Red beans and rice is my mom's favorite dish.

8. If one of the words ’each’, ’every’, or ’no’ comes before the subject, the verb is singular.
No smoking or drinking is allowed.
Every child has right to education.
9. If the subjects are both singular and are connected by the words ’or’ ’nor’, ’neither/nor’
’either/or’, or ’not only/but also’, the verb is singular.
Either Jessica or Christian is to blame for the accident.
10. The only time the object of the preposition decides plural or singular verb forms is when noun and
pronoun subjects like ’some’, ’half’, ’none’, ’more’, or ’al’" are followed by a prepositional phrase. Then
the object of the preposition determines the form of the verb.
• All of the chicken is gone.
• All of the chickens are gone.
Some of the books were missing.
All of the cookies were eaten.
11. The singular verb form is usually reserved for units of measurement of distance, periods of
time, sum of money, quantity etc.
• Four quarts of oil was required to get the car running.
• Three miles is too far to walk.
• Ten dollars is a high price to pay.
12. If the subjects are both plural and are connected by the words ’or’, ’nor’, ’neither/nor’, ’either/or’, or ’not
only/but also’, the verb is plural.
• Not only dogs but cats are also available at the animal shelter.
• Neither Riya nor Siya is available.
13. If one subject is singular and the other is plural, and the words are connected by the words ‘or’, ‘nor’
’neither/nor’, ‘either/or’ or ‘not only/but also’ use the verb form of the subject that is nearest the
verb.
• Either the bears or the lion has escaped from the zoo.
• Neither the lion nor the bears have escaped from the zoo.
14. Indefinite pronouns typically take singular verbs (with some exceptions).
• Everybody wants to be loved.
• Is anyone home?
15. The exceptions to the above rule include the pronouns ‘few’, ‘many’, ‘several’, ‘both’, ‘all’ " and
‘some’ These always take the plural form.
• Few were left alive after the flood.
• Many children are coming to Rohan’s birthday party.

16. If two infinitives are separated by ‘and’, they take the plural form of the verb.
To walk and to chew gum require great skill.
17. When gerunds are used as the subject of a sentence, they take the singular form of the verb. However,
when they are linked by ’and’, they take the plural form.
• Standing in the water was a bad idea.
• Swimming in the ocean and playing drums are my hobbies.
18. A collective noun, such as ‘team’ or ‘staff ’ can be either singular or plural depending upon the rest of
the sentence. Typically, they take the singular form, as the collective noun is treated as a cohesive
single unit.
• The herd of cows is stampeding.
• The committee unanimously has taken the decision.
PRACTICE EXERCISE
Complete the editing exercise below. Several (but not all) of the following sentences contain errors in subject-
verb agreement. When you spot an error, correct it. If a sentence is free of errors, identify it as correct.
1. Music soothe me.
2. John bake brownies every Christmas.
3. Diana and Shrutiis arguing again.
4. Avantika never takes the bus to work.
5. The people who own that house has no insurance.
6. One of these mechanics have a set of jumper cables.
7. Richard and his brother is mending the wings of butterflies.
8. Both of my essays is brilliant.
9. The pulses emitted by a neutron star recurs at precise intervals.
10. One of my aunts dances at the Rainbow Cafe.
11. Mr. Bates and his friends has gone to the concert.
12. Both of my daughters are professional doctors.
13. Every one of the workers receive the same benefits.
14. There is two rodents in my bathroom.
15. This box of toys belong in the attic.

ANSWERS
Here are the answers below, with the corrected words in bold.
1. Music soothes me.
2. John bakes brownies every Halloween.
3. Diana and Shruti are arguing again.
4. Correct
5. The people who own that house have no insurance.
6. One of these mechanics has a set of jumper cables.
7. Richard and his brother are mending the wings of butterflies.
8. Both of my essays are brilliant.
9. The pulses emitted by a neutron star recur at precise intervals.
10. Correct
11. Mr. Bates and his friends have gone to the concert.
12. Correct
13. Every one of the workers receives the same benefits.
14. There are two rodents in my bathroom.
15. This box of toys belongs in the attic.
TENSES
Grammar tenses refer to the state of the verb. The state, or tense, of the verb explains the time of the action.
The present tense is used to describe things that are happening right now, or things that are continuous.
The past is used to describe things that have already happened (e.g., earlier in the day, yesterday, last week,
three years ago).
The future tense describes things that have yet to happen (e.g., later, tomorrow, next week, next year, three
years from now).
Example:
♦ I dance. (Present)
♦ I danced. (Past)
♦ I will dance. (Future)

There are in total 12 tenses.

Let us study the following table to understand the structure and meaning of sentences in each type of
tense.
Simple Present Simple Past Simple Future
I read nearly every day. Last night, I read an entire novel. I will read as much as I can this
year.
Present Continuous Past Continuous Future Continuous
I am reading Premchand at the I was reading William Wordsworth I will be reading the book, Ikigai
moment. last night. soon.
Present Perfect Past Perfect Future Perfect
I have read so many books I I had read at least 100 books by the I will have read at least 500 books
cannot keep count. time I was twelve. by the end of the year.
Present Perfect Continuous Past Perfect Continuous Future Perfect Continuous
I have been reading since I was I had been reading for at least a year I will have been reading for at
four years old. before my sister learned to read. least two hours before dinner
tonight.
Past Present Future

Simple I ate chocolate yesterday. I eat chocolate everyday. I will eat chocolate
tomorrow.
To indicate past habits or an To express habits or To indicate an action,
action already completed. general truth. condition or circumstance
which has not taken
Can be used with or without
place yet.
adverbs of time.
Continuous I was eating the chocolate. I am eating the I will be eating the
chocolate. chocolate.
To indicate what will be
To indicate uncompleted
going on at some time in
action of the past To indicate action going
the future.
on at the time of
(with or without time reference)
speaking.
To indicate planned
To indicate persistent habits of
To indicate temporary future.
the past.
action which may not be
happening at the time of
speaking.

Perfect I had eaten the chocolate. I have eaten the I will have eaten the
chocolate. chocolate.
To indicate a completed action To indicate past action To indicate an action that
of the past that happened which is not defined by a will be complete before
before another event took time of occurrence. another event takes
place. place.
To indicate an action
which started in the past
and has continued up
until now.
Perfect continuous I had been eating the I have been eating the I will have been eating
chocolate. chocolate. the chocolate.
To indicate an action in the To indicate an action To indicate an action that
past that began before a which started at some will have happened for
certain point in the past and point in the past and may some time and will not be
continued up until that time. or may not be complete. complete yet at a certain
point in the future.
ACTIVE PASSIVE VOICE

Voice or form of a verb indicates the relation between the participants in a narrated event (subject, object) and
the event itself. It shows whether the subject of a sentence is doing the action, or having the action done to it.
1) Active Voice
A verb is said to be in active voice when its form shows that the subject is performing the action,
that is, it is the doer of the action.
Sentences in the active voice have a strong, direct, and clear tone. It is preferable to use the active
voice whenever possible for clarity, conciseness, and for conveying the message more
effectively. Passive voice sentences often use more words, can be vague, and can lead to a tangle of
prepositional phrases.
Examples:
• Rohit wrote a story on the wall. (subject: Rohit; object: wall)
• Sanya sang a song. (subject: Sanya; object: song)
• Radha hit the boy. (subject: Radha; object: boy)
• Amit read the letter. (subject: Amit; object: letter)
• Have you done anything about a room? (subject: you; object: room)
• We have booked a room for you in the Grand hotel. (subject: We; object: room)

2) Passive Voice
A verb is said to be in passive voice when its form shows that the subject is acted on by the verb,
which means subject is the receiver of the action.
Though active voice is the preferred mode of communication, there are sometimes good reasons to
use the passive voice.
• To emphasise the action rather than the actor
The GST bill was passed in the parliament.
• To keep the subject and focus consistent throughout a passage
A new experimental liver transplant operation was performed successfully yesterday.
• The speaker is being discreet by not naming the person/persons responsible for any
deed/ action.
The message has been misinterpreted.
• To describe a condition in which the actor is unknown or unimportant
The public buildings were damaged in the riots.
• To create an authoritative tone
Entry into the restricted area is forbidden.
• In most newspaper headlines as the news/ action is more important than the doer.
Nagapada destroyed by cyclone fury.
Examples:
• A story was written on the wall by Rohit.
• A song was sung by Sanya.
• The boy was hit by Radha.
• The letter was read by Amit.
• Company targets are set every year.
• The factory was set up in 1985.
• Production targets were met by the workforce. (The focus is on the production targets, but at
the same time we mention who they were met by ,without emphasising it.)
Rules for changing active into passive:
a) Change of subject and object: The object of the active voice becomes the subject of the passive
voice and the subject becomes object of the passive voice.
Basic structure of the sentence
Active voice: Subject + Verb + Object
Passive Voice: Object + Verb +Subject

Active voice: Ram kicked the ball. (S + V + O)

Passive voice: The ball was kicked by Ram. (O + V + S)
b) Change of verb form: The verb in the active voice is changed into a form of ‘be+ past participle’ of
the verb. (past participle is the third form of the verb)
Active voice: Sita is taking the dog for a walk.
Passive voice: The dog is being taken by Sita for a walk.
Study the following table to understand the changes:
Tense (or Model) + base

Active voice Passive voice
(Structure in passive voice)(PG1)
Simple present throw am thrown
S + Is/am/are + V3 + by +Agent throws is thrown
are thrown
Present continuous am throwing am being thrown
S + is/am/are + being +v3 is throwing is being thrown
+by+agent are throwing are being thrown
Present perfect has thrown has been thrown
S +Has/have+been+v3+by+agent have thrown have been thrown
Simple past Threw was thrown
S + Was/were+v3+by+agent were thrown
Past continuous was throwing was being thrown
S +was/were+being+v3+by+agent were throwing were being thrown
Past perfect had thrown had been thrown
S+had+been+v3+by+agent
Simple future will throw will be thrown
S + will/shall+be+v3+by+agent shall throw shall be thrown
Future continuous will be throwing will be being thrown
S+will/shall+be+being+v3+by+agent shall be throwing shall be being thrown
Future perfect will have thrown will have been thrown
S+will have+been+v3+by+agent shall have thrown shall have been thrown
Can/ may/ must etc. +base can throw can be thrown
S+modal+be+v3+agent must throw must be thrown

c) Change of Pronouns :
The nominative/subjective case is used for the subject of the verb, i.e. the word that denotes
who/what does what the verb says.
The accusative/objective case marks the object of the verb, i.e. the word that receives the action of
the verb (when there is such a receiver).
Active voice: I like T.V programmes with positive content.
Passive voice: T.V. programmes with positive content are liked by me.
Nominative Case Objective Case

I Me
He Him
She Her
You You
They Them
It It
We Us
Who Whom
d) Addition of the word ‘by’: The passive verb is followed by ‘by’+ ‘doer’. If the doer is not known or
irrelevant, it is omitted in the passive voice.
Active voice: Lalita teaches poor children every weekend.
Passive voice: Poor children are taught by Lalita very weekend.
Active voice: Someone broke all the pots.
Passive voice: All the pots were broken. (object not required)
e) When there are two objects in an active voice sentences, there are two possible passive
sentences.
Sentence 1: The farmer gave the cows some hay and oats. (Active Voice)
Sentence 1: The cows were given some hay and oats by the farmer. (Passive voice)
Sentence 2: The farmer gave some hay and oats to the cows. (Active Voice)
Sentence 2: Some hay and oats were given to the cows by the farmer. (Passive voice)
There are two objects in each of the above sentences:
Object 1 = indirect object → the cows
Object 2 = direct object → some hay and oats

f) Changing interrogative sentences into the passive:

1. The primary auxiliary verbs do, does or did do not appear in the passive form. They get
converted to the form of the verb ‘to be’.
Structure:
Active: do/does/did + subject + verb +object?
Passive: is/am/are/was/were + subject+v3+by+agent?
Active: Does Seema like painting?
Passive: Is painting liked by Seema?
Active: Did Seema like painting?
Passive: Was painting liked by Seema?
2. The verbs, has, have, had, will, shall, can, may etc. do not change their position at the
beginning of the sentence when the active voice is changed to the passive voice.
Structure:
Active: has/have/had + subject + v3 +object?
Passive: has/have/had + subject+ been + v3+by+agent?
Active voice: Has he done his homework?
Passive voice: Has his homework been done by him?
Structure:
Active: modal+ subject + verb +object?
Passive: modal + subject+ be+ v3+by+agent?
Active: May Sachin play cricket
Passive: May cricket be played by Sachin?
Active voice: Will Salma eat the mango?
Passive voice: Will the mango be eaten by Salma?
3. The question words when, why, where, how or what do not change their position at the
beginning of the sentence when the active voice is changed into the passive voice.
Note - who changes to by whom and whom into who.
Structure
Active Voice: ‘Wh’ word + auxiliary + subject + verb + object?
Passive Voice: ‘Wh’ word + auxiliary + subject + V-3 + by + agent?
Active voice: What did the leader say to his followers?
Passive voice: What was said by the leader to his followers?

Active voice: Whom did you greet at the party?

Passive voice: Who were greeted by you at the party?
g) Changing Imperative sentences into passive: Imperative sentences are sentences which express
advice, suggestion, request or command.
Examples:
• Close the door.
• Please give me the bottle.
• Pick up the phone.
• We should exercise every day.
These sentences express advice, request or command.
Generally, sentences containing request have the word ‘please’ in it. Such sentences start with
‘You are requested to’ in the passive form.
Please bring me some tea. (Active Voice)
You are requested to bring me some tea. (Passive Voice)
Imperative sentences containing advice start with ‘You are advised to’ in the passive voice.
Do your work on time. (Active Voice)
You are advised to do your work on time. (Passive Voice)
Do not drink and drive. (Active Voice)
You are advised not to drink and drive. (Passive Voice)
Imperative sentences containing command or order generally start with ‘Let’ in the passive
form.
Bring in the culprits. (Active Voice)
Let the culprits be brought in. (Passive Voice)
Cook the food. (Active Voice)
Let the food be cooked. (Passive Voice)
You can change the sentences containing command or order into passive using ‘You are
ordered to’ also.
Imperative sentences containing suggestion are changed into the passive form by adding the
modal verb ‘should’ suggesting correctness and obligation.
Respect elders in the family. (Active Voice)
Elders in the family should be respected. (Passive Voice)
Follow your dreams. (Active Voice)
Your dreams should be followed. (Passive Voice)

h) Modals: Can, could, should etc. do not change when changing active into passive.
• The rich should help the poor. (Active voice)
The poor should be helped by the rich. (Passive voice)
• Students ought to listen to their teacher. (Active voice)
The teacher ought to be listened to by the students. (Passive voice)
i) Only transitive verbs can be changed into passive form, intransitive verbs remain in the active
form only.
Explanation:
Transitive verbs are action verbs that have an object to receive the action.
Example:
I baked a cake. (Active).
A cake was baked by me. (Passive)
Varun hit the ball. (Active)
The ball was hit by Varun. (Passive)
Intransitive verbs are action verbs that do not have an object to receive the action.
Example:
The Sun rises in the east.
Water flows under the bridge.
(No passive voice possible for the above sentences)
2. Passive Voice: Changing Passive to Active Voice
When you change a sentence from passive to active voice, reverse the position of the subject and
object.
You can identify the doer by locating the ‘by the’ phrase.
Appropriate changes in the form of the verb must be made.
At times, the ‘doer’ is not identified in the sentence. In such cases, you have to presume a doer from
the context.
The rules applied to change active voice into passive have to be inverted to change passive
into active voice.
Passive Voice: The book (object on which action is performed; subject in this sentence) is being
read (verb) by most of the class. (subject who performs the action; object in this sentence)
Active Voice: Most of the class (subject) is reading (verb) the book. (object)
Passive Voice: Results (object on which action is performed; subject in this sentence) will be
published (verb) by? in the next journal.

Active Voice: The researchers (subject) will publish (verb) the results (object) in the next journal.
Passive Voice: A policy of whitewashing and cover-up (object on which action is performed;
subject in this sentence) has been pursued (verb) by the CIA director and his close advisors.
(subject who performs the action; object in this sentence)
Active Voice: The CIA director and his close advisors (subject) have pursued (verb) a policy of
whitewashing and cover-up. (object)
Passive Voice: Mistakes (object on which action is performed; subject in this sentence) were
made (verb) by? Agent is not specified.
Active Voice: We (subject) made (verb) mistakes (object). The agent ‘We’ is made the ‘subject’ of
the sentence.
DIRECT AND INDIRECT SPEECH

We may report the words of a speaker in two ways-
1. We can quote the actual words spoken by the speaker. This is called Direct Speech.
2. We may report what was said without quoting the speaker’s exact words. This is called Indirect or
Reported Speech.
Use of Direct Speech:
1. To convey the exact words of the speaker.
2. To supplement and clarify the information that is being reported.
3. Eyewitness accounts in news stories.
4. Inserting dialogues in narratives and stories defines characters. It also brings in variety and
inculcates interest in the reading the story/novel/ play. A narrative without dialogues often becomes
dull and boring.
5. In reporting minutes of meetings, the most significant points that have been made must be stated in
direct speech.
6. While reporting speeches, many direct quotes are included to convey the essence of the
speaker’s message.
7. Scripts of plays and films use direct speech.
Use of Indirect/Reported Speech:
1. It is impossible and tiring to convey an entire conversation in direct speech to anyone.
2. To avoid lengthy and confusing documentation.
3. To bring in clarity and precision to the reporting.
4. Most personal/office interactions use reported speech to convey messages/ conversations with
others.

5. Generally, reports of speeches during Annual General Meetings/ other meetings are noted in indirect
speech.
6. Newspaper reports use the indirect speech format most often to report who said what, when and
where.
Examples of direct and indirect speech:
She said, “I am busy tomorrow”. (Direct )
She said that she was busy the next day. (Indirect )
Note the changes in the sentence when direct speech is changed to indirect speech:
1. Notice that in direct speech inverted commas or speech marks are used to mark off the exact words of
the speaker. In indirect speech, we do not use them.
2. The conjunction ‘that’ is used before the indirect statement.
3. The pronoun ‘I’ is changed to ‘she’.
4. The verb ‘am’ is changed to ‘was’.
5. The adverb ‘tomorrow’ is changed to ‘the next day’.
Rules for changing Direct Speech into Indirect speech
Certain rules need to be followed while changing direct to indirect speech. Below is a list of rules for the same:
1. When the reporting or principal verb is in the past tense, all present tenses of the direct words are
changed into the corresponding past tenses.
Note the changes in the table below:
Rule Direct speech Indirect speech
Simple present changes to "I always drink coffee", she She said that she always drank
simple past said. coffee.
Present continuous changes to "I am reading a book", he He explained that he was
past continuous explained. reading a book.
Present perfect changes to past She said, "He has finished his She said that he had finished
perfect work". his work.
Present perfect continuous "I have been to Spain", he told He told me that he had been to
changes to past perfect me. Spain.
continuous
Simple past changes to past "Bill arrived on Saturday", he He said that Bill had arrived on
perfect said. Saturday.
Past perfect remains past "I had just turned out the light," He explained that he had just
perfect he explained. turned out the light.

Past continuous changes to “We were living in Paris", they They told me that they had
past perfect continuous told me. been living in Paris.
Future changes to present "I will be in Geneva on He said that he would be in
conditional Monday", he said. Geneva on Monday.
Future continuous changes to She said, "I'll be using the car She said that she would be
conditional continuous next Friday." using the car next Friday.
Exception:
1. If the reported speech contains a universal fact, or a scientific truth, the tense of the
verb does not change even if the reporting verb is in the past tense.
a. He said, “Honesty is the best policy.” (Direct)
He said that honesty is the best policy. (Indirect)
b. The teacher said, “The earth revolves around the sun.” (Direct)
The teacher said that the earth revolves around the sun. (Indirect)
2. If a statement is still relevant, we can choose whether to keep the original tense or
change it.
Sheila said, “French is easy to learn.” (Direct)
Sheila said that French is / was easy to learn. (Indirect)
3. If the reporting verb is in the present tense, the tenses of the Direct Speech do not
change.
He says, “I like classical music.” (Direct)
He says he likes classical music. (Indirect)
Rohit says, “I watched a movie at night.” (Direct)
Rohit says he watched a movie at night. (Indirect)
2. Words expressing nearness in time or place are generally changed into words expressing
distance.
Study the table to understand the changes.
Direct speech Indirect speech
Here There
Today That day
Yesterday The day before
Tomorrow The next day
Next week The following week
Next month The following month

Now Then
Ago Before
Thus So
Last night The night before
This That
These Those
Come Go
3. The pronouns of the direct speech are generally changed from first person and second person to
the third person in the indirect speech.
a) First person pronouns in the direct speech change according to the subject.
Rahul says, ‘I am going to Thailand’. (Direct)
Rahul says that he is going to Thailand. (Indirect)
Priya says, ‘I will leave soon’. (Direct)
Priya said she will leave soon. (Indirect)
b) Second person pronouns change according to the nouns or pronouns coming after the
reporting verb.
I said to Sachin, “You will have to play cricket”. (Direct)
I said to Sachin that he would have to play cricket. (Indirect)
Teacher said to you, “You are wrong”. (Direct)
Teacher said to you that you were wrong. (Indirect)
c) Third person pronouns of the direct speech in the nominative case, that is, as the subject,
remain unchanged when converted to indirect.
Kapil said to me, ‘‘They will win”. (Direct)
Kapil said to me that they would win. (Indirect)
He said, “They will accompany us to the monastery.” (Direct)
He said that they would accompany them to the monastery. (Indirect)
d) The pronouns of the direct speech are changed, where necessary, so that their relations with
the reporter and the hearer are indicated, rather than the original speaker, are indicated.
He said to me, “I don’t believe you.”
He said to me that he didn’t believe me.
She said to him, “I don’t like you.”
She said to him that she didn’t like him.

I said to him, “I don’t trust you.”

I said to him that I didn’t trust him.
I said to you, “I don’t have anything for you.”
I said to you that I didn’t have anything for you.
3. Changes in Modals in indirect speech
Rule Direct speech Indirect speech
Can changes into could He said, “I can drive a car”. He said he could drive a car.
May changes into might He said, "I may buy a computer". He said that he might buy a
computer.
Must changes into had He said, "I must work hard". He said that he had to work
to hard.
Modals like would, should, ought to, and might do not change during the conversion.
Examples:
They said, "We would apply for a visa". (Direct)
They said that they would apply for a visa. (Indirect)
He said, "I could run faster". (Direct)
He said that he could run faster. (Indirect)
He said, "I should avail the opportunity. (Direct)
He said that he should avail the opportunity. (Indirect)
He said to me, "You ought to wait for him". (Direct)
He said to me that I ought to wait for him. (Indirect)
4. Changes for imperative sentences from direct to indirect:
a) In reporting commands, advice, suggestions and requests, the indirect speech begins with a
verb expressing the sentiment indicated in the sentence, e.g. order, request etc.
b) The verb is followed by the personal object and the ‘to’ infinitive.
a) For negative imperative sentences, don’t or do not are substituted by ‘not to’.
b) For Imperative sentences starting with ‘let’ and expressing a proposal or suggestion, ‘said’
should be changed to ‘proposed to’ or ‘suggested to’
Examples:
The master said to the servant, “Finish the work at once”. (Direct)
The master ordered the servant to finish the work at once.(Indirect)
The teacher said to the student, “Please study properly”. (Direct)

The teacher requested the student to study properly. (Indirect)

Father said to his son, “Work hard for success in life”. (Direct)
Father advised his son to work hard for success in life. (Indirect)
5. Changes for interrogative sentences from direct to indirect:
a) ‘Said to’ changes to ‘asked’ ‘demanded’ or ‘enquired’, depending on the nature of the
sentence.
b) When the question in the reported speech begins with helping verbs like am, is, are, was,
were, do, does etc. the reporting verb is followed by ‘if’ or ‘whether’.
c) If the sentence is start with integrative pronoun or adjective and interrogative adverb, like
what, whom, where, why, how, which, etc. the same word is used to introduce the question
in the indirect speech. In other words, the question word becomes the joining word
instead of that, if or whether.
d) The interrogative sentence is converted in assertive sentence, for that we place subject
before the verb and the question mark (?) is replaced with full Stop (.).
e) In all Interrogative sentences, if Reporting Verb is 'say/say to, says/says to, will say/will say to
or said/said to', in Indirect Speech also it will be changed to 'ask, asks, will ask or asked'.
Examples:
Sania asked, ‘Are you coming with them?” (Direct)
Sania asked if I was coming with them. (Indirect)
“Have you anything to say on behalf of the accused?” said the judge to the lawyer. (Direct)
The judge enquired of the lawyer if he had anything to say on behalf of the accused.
(Indirect)
He said to me, “What are you doing?” (Direct)
He asked me what I was doing. (Indirect)
The gentleman said, “Where is the market?” (Direct)
The gentleman asked where the market was. (Indirect)
6. Changes for exclamatory sentences from direct to indirect:
a) Exclamatory sentences change into assertive sentences.
b) Interjections are removed.
c) Exclamation marks change into full stops.
d) ‘Wh’ words like what and when change into adjectives.
e) Changes also depend on the mood of the sentence. Refer to the table below.

Mood in Direct Speech Verb in Indirect speech

sorrow in reported speech exclaimed with sorrow/grief/exclaimed sorrowfully
or cried out
happiness in reported speech exclaimed with joy/ delight/ exclaimed joyfully
surprise in reported speech exclaimed with surprise/ wonder/ astonishment
The reporter said, “Alas! Many lives have been lost due to tsunami”. (Direct)
The reporter exclaimed sadly that many lives had been lost due to tsunami. (Indirect)
The grandmother said, “May you meet with success wherever you go”. (Direct)
The grandmother blessed her grandson that he should meet with success wherever he goes. (Indirect)
The foreigner said, “What a man Obama is!”. (Direct)
The foreigner exclaimed in wonder that Obama was a great man. (Indirect)
7. ‘Said’ is changed to ‘wish’ in case of greetings like good morning, good afternoon, good evening.
He said to me, “good morning”. (Direct)
He wished me good morning. (Indirect)
8. ‘May’ or ‘May God’……..’ kind of blessings change into wished or prayed.
She said to her friend, “May God grant you success in your examination”. (Direct)
She prayed that God might grant her friend success in her examination. (Indirect)
Rules for changing indirect to direct speech
To change from Indirect to Direct Speech, the rules of the Direct Speech are applied in the reverse order.
♦ Use the reporting verb, ’ say’ or ‘said to’ in its correct tense.
♦ Remove the conjunctions ‘that, to, if or whether etc’ wherever necessary.
♦ Insert quotation marks, question mark, exclamation and full stop, wherever necessary.
♦ Put a comma before the statement.
♦ Write the first word of the statement with capital letter.
♦ Change the past tense into present tense wherever the reporting verb is in the past tense.
♦ Convert the past perfect either into past tense or present perfect as required.
♦ Change the pronouns as per the context of the sentence.
He asked me what I was doing. (Indirect)
He said to me, “What are you doing?” (Direct)
He asked if that was his pen. (Indirect)
He said, “Is this your pen?” (Direct)

Rama ordered Arjun to go away. (Indirect)

Rama said to Arjun, “Go away”. (Direct)
He requested him to open the door for him. (Indirect)
He said to him, “Please, open the door for me”. (Direct)
He said to me that I was/am his best friend. (Indirect)
He said to me, “You are my best friend”. (Direct)
Seema said to her father that she would like to become a doctor. (Indirect)
Seema said to her father, “I would like to become a doctor.” (Direct)
PRACTICE EXERCISES
1. Classify the following sentences as Simple, Compound, Complex, or Compound-Complex.
a. We decided to go fishing and camping out at the lake.
b. This summer our vacation should be both exciting and restful.
c. After the tornado hit, my house was completed destroyed.
d. Since we had only one plate, we had to take turns to eat our dinner.
e. Lata and Suman cooked and served people through the day.
f. I wanted to go to the market today, but the thunderstorm prevented me from doing so.
g. The boys have completed the job as promised, so we should give them credit and pay them
accordingly.
h. The earlier mobile phones were bulky; the latest models, which are sleek, have many more
features.
i. Taxation without representation was a common complaint two hundred years ago.
j. Snowboarding looks like fun, but it requires a lot of practice which is boring and dangerous.
k. Before I was born, my mother worked as a receptionist.
l. Go to the store and get some milk, as I must have your cake baked in time for the party.
m. Don’t tell me you can’t find your backpack!
n. When you were renovating, did you hire contractors or did you do the work yourself.
o. Mr. Jones has a lot of books, he is well informed about current events.
2. State which of the following are compound and which are complex sentences. In every sentence,
identify the dependent and independent clauses.
a. The flash floods wiped out the town but luckily, there were no casualties.
b. He swam across the channel in five hours and set a new record with his achievement.

c. If you cannot do this job, I will ask someone else to do it for me.
d. He said that he was so unwell that he could not even get up from his bed.
e. A man who serves his fellow human beings personally is more virtuous than a man who only
donates money for a noble cause.
f. The soldiers were asked to carry out the orders which their commander had given them.
g. It is a stitch in time that saves nine.
h. Neither is the architecture of the house appealing nor is the interior of the house done well.
i. He will come when it suits him.
j. Anil not only did his own work, but also helped others complete theirs.
3. Change the following sentences to indirect speech.
a. He says, “Kashmir is the heaven on earth.”
b. The Shopkeeper says, “Prices are shooting up alarmingly.”
c. She said, “Nobody can solve the problem.”
d. Antony said, “Martin has gone home.”
e. She said, “I shall be taking a test.”
f. The man said, “Is your father at home?”
g. The clerk asked his manager, “Shall I email this letter again, Sir?”
h. She said, “Will you tell me what it means, David?”
i. She said to me, “How have you done this sum?
j. The policeman said to the stranger, “Who are you?”
4. Rewrite the following sentences in passive voice
a. Sue changed the flat tyre.
b. We are going to watch a movie tonight.
c. I ran the obstacle course in record time.
d. The crew paved the entire stretch of highway.
e. Mom read the novel in one day.
f. The critic wrote a scathing review.
g. I will clean the house every Saturday.
h. The staff is required to watch a safety video every year.
i. She faxed her application for a new job.
j. Tom painted the entire house.

k. The Corporation’s sales and Service organisation covers the country.

l. We enclose payment together with our order.
m. The customer should receive the delivery by Friday.
n. They may have notified him before the invoice arrived.
o. FCS are only marketing their new dental equipment in Europe.
p. We would reduce costs if we used less paper.
5. Rewrite the following sentences in the active voice.
a. The captain of the Indian cricket team was cheered by the crowd.
b. His painting has been praised by the critics.
c. The horse is being purchased by the farmer.
d. The new tax reforms will be implemented from July.
e. Food from roadside vendors should not be eaten.
f. By whom has this building been vandalized?
g. What was eaten by you for lunch?
h. The entire district was destroyed by the cyclone.
i. He will be given a ticket for over speeding by the police officer.
j. The forest was going to be cut down for the new hydroelectric project.
k. They will be welcomed by the reception committee.
l. Where was the ferocious man-eating tiger shot dead?
m. The man who saved the child from the burning house was being cheered by the crowd of
onlookers.
n. The place where he lived had been converted into a hotel by the trustees.
o. The first fax machines were installed in 1958.
p. The systems can easily be operated by ordinary office staff.
q. The new software can be mastered easily in a couple of days.
r. Software for head count is provided by SASTRA.
s. Thapa cannot be stopped by injury.
t. Seven movie goers were booked in city for disrespecting national anthem.
6. Listen to speeches of famous personalities, comments, and suggestions by the top industrialists of the
country. Try to change it into reported speech. This exercise will not only add value but also helps
students practice the topic in discussion.

ANSWER KEY
Q.1.
a. Simple
b. Simple
c. Simple
d. Complex
e. Simple
f. Compound
g. Compound
h. Compound-Complex
i. Compound-Complex
j. Compound-Complex
k. Complex
l. Compound-Complex
m. Complex
n. Compound-Complex
o. Compound
Q.2.
a. Compound Sentence Independent Clause-1 :The flash floods wiped out the town, Independent Clause-
2: luckily there were no casualties.
b. Compound sentence -Independent clause 1- He swam across the channel in five hours - Independent
clause 2- (he) set a new record with his achievement.
c. Complex sentence - dependent clause --If you cannot do this job, independent clause-I will ask
someone else to do it for me.
d. Complex sentence - independent clause -He said that he was so unwell –dependent clause-that he
could not even get up from his bed.
e. Complex sentence - independent clause- A man who serves his fellow human beings personally is
more virtuous-dependent clause than a man who only donates money for a noble cause.
f. Complex sentence - independent clause -The soldiers were asked to carry out the orders dependent
clause- which their commander had given them.
g. Complex sentence -independent clause- It is a stitch in time –dependent clause-that saves nine.

h. Compound sentence -independent clause - Neither is the architecture of the house appealing –
independent clause-nor is the interior of the house done well.
i. Complex sentence - independent clause- He will come – dependent clause-when it suits him.
j. Compound sentence - independent clause Anil did his own work,-independent clause- (he) helped
others complete theirs.
Q.3.
a. He says that Kashmir is heaven on earth.
b. The shopkeeper says that prices are shooting up.
c. She said that nobody could solve the problem.
d. Anthony said that Martin had gone home.
e. She said that she would be taking a test.
f. The man asked me if my father was home.
g. The asked his manager if he should email that letter again.
h. She enquired/asked of David if he would tell her what it meant.
i. She asked me how I had done the sum.
j. The policeman asked the stranger who he was.
Q.4.
a. The flat tyre was changed by Sue.
b. A movie is going to be watched by us tonight.
c. The obstacle course was run by me in record time.
d. The entire stretch of the highway was paved by the crew.
e. The novel was read by mom in one day.
f. A scathing review was written by the critic.
g. The house will be cleaned by me every Saturday.
h. A safety video is required to be watched by the staff every year.
i. Her application for a new job was faxed by her.
j. The entire house was painted by Tom.
k. The country is covered by the corporation’s sales and service organisation.
l. Payment is enclosed together with our order by us.
m. The delivery should be received by the customer by Friday.
n. He may have been notified by them before the invoice arrived.
o. Their new dental equipment is only being marketed by FCS in Europe.
p. Costs would be reduced by us if we use less paper.

Q.5.
a. The crowd cheered the captain of the Indian cricket team.
b. The critics have praised his painting.
c. The farmer is purchasing the horse.
d. The government will implement the new tax reforms by July.
e. We should not eat food from toad side vendors.
f. Who has vandalised this building?
g. What did you eat for lunch?
h. The cyclone destroyed the entire district.
i. The police officer will give him a ticket for over speeding.
j. They were going to cut down the forest for the new hydroelectric project.
k. The reception committee will welcome them.
l. Where did the hunter shoot down the ferocious man eating tiger?
m. The crowd was cheering the man who saved the child from the burning house.
n. The trustees had converted the place where he lived into a hotel.
o. They installed the first fax machines in 1958.
p. Ordinary office staff can easily operate the systems.
q. People can easily master the new software in a couple of days.
r. SASTRA provides software for head count.
s. Injury cannot stop Thapa.
t. The police booked seven movie goers in the city for disrespecting the national anthem.

CHAPTER 3
VOCABULARY
GOALS
1. Provide students with skills and opportunities to learn words independently.
2. To teach students the meaning of specific words.
3. To help students build word power and vocabulary for better communication.
LEARNING OBJECTIVES
The learners will:
♦ Learn new words.
♦ Use new words while speaking and writing.
♦ Understand words in a variety of contexts from a variety of roots (Greek, Latin, etc.).
♦ Try to determine word meanings by analysing the textual content.
♦ Use their knowledge of a word’s roots to determine its meaning.
INTRODUCTION
The term ‘vocabulary’ is defined as ‘the body of words used in a particular language’. It is also called
‘wordstock’, ‘lexicon’, and ‘lexis’. Vocabulary consists of the words we understand when we hear or read them
and words we speak or write. However, it is ‘more than words’; it is a measure of all that a person has learnt,
experienced or felt. Vocabulary knowledge requires not only knowledge of word meaning, but it requires the
usage of words in the appropriate context and in a natural way.
Vocabulary is developed gradually and serves as a fundamental tool for communication, and acquiring
knowledge. We build vocabulary by picking up words that we read or hear and through direct instruction from
teachers or other professionals. The more words we know, the more we will be able to understand what we
hear and read. In turn, the better we will be able to say what we want to while speaking or writing. Therefore, it
can be said that learning vocabulary is an important part of learning a language.

Why is rich vocabulary important?

Vocabulary knowledge is the heart of a language comprehension and use.
A good vocabulary helps us understand what other people are saying and what we are
reading. Unfamiliar words become holes in the text, preventing us from completely understanding what we
have read. To comprehend a text successfully we need to have sufficient word knowledge. A writer’s message
can only be understood if the reader knows the meaning of most of the words used in a text. Therefore, having
extensive knowledge of vocabulary is essential to language comprehension.
It gives us the ability to articulate clearly, what we mean: Vocabulary helps us with language production.
The more words we know the more precisely we can express ourselves. . Therefore, we have to overcome the
lack of vocabulary knowledge in order to communicate effectively.
Vocabulary knowledge boosts our ability to grasp ideas and think more logically. The greater the
number of words we know, the more we can interpret ideas from others, and express our own ideas.
Having a rich vocabulary helps us communicate in a more engaging way. Relying on one or two words to
describe an idea will be repetitive and not as persuasive, as relying on a vocabulary of 10-15 similarly
descriptive terms.
It helps us make a good impression on others. How we articulate our thoughts in words constitutes a big
part of the impression we make on others.
Which Words to Learn
As we grow older, we come across thousands of words. However, not all words have equal importance in our
lives. Then, how do we decide which words to learn? Since vocabulary knowledge is not something that can be
fully mastered, we must concentrate on learning words that are of more use to us than others. Here are some
suggestions:
♦ Words that are important to the subjects we are studying.
♦ Words that we read or hear repeatedly.
♦ Words we know we will want to use regularly.
Based on this we can say that there are three types of vocabulary words that we need to learn - basic
vocabulary, high frequency / multiple meaning vocabulary, and subject related vocabulary.
A word’s frequency of use, complexity, and meaning determines which type it will fall into.
The readers with mature vocabularies and literacy skills understand and use words from all three categories.
Types of Vocabulary
The term ‘vocabulary’ has a wide range of meanings and thus it can be divided in many different ways. Word
knowledge is often divided into the following four types: listening, speaking, reading and writing.
1. Listening Vocabulary - This type of vocabulary refers to the words we hear and comprehend. Most
adults can identify and comprehend almost 50000 words.
2. Speaking Vocabulary - This type of vocabulary refers to the words we speak. We use barely 10000
words for communication. The number of words used during speaking is far less than listening. The
reason behind this is the level of comfort in usage.

3 VOCABULARY 3.3
3. Reading Vocabulary - Reading vocabulary refers to the words we recognise when we read any text. If
a person is a reader then this type of vocabulary happens to be the second largest vocabulary.
Needless to say, vocabulary grows with reading.
4. Writing Vocabulary - It represents the words we use while writing to express ourselves. Our writing
vocabulary is intensely affected by the words we can spell.
These types of vocabulary can further be categorised in two ways. The first is expressive and receptive
vocabulary. Depending on how we ‘use’ or ‘understand’ vocabulary, we can categorise word knowledge into
expressive or receptive vocabulary.
♦ The words that we use for ‘speaking’ and ‘writing’ are termed expressive vocabulary as these are
vocabularies that we use to express our thoughts and feelings.
♦ The words that we need to know to understand what we read or listen to are termed as receptive
vocabulary and refers to listening and reading vocabularies.
Alternatively, vocabulary can be divided into oral vocabulary and written vocabulary. Speaking and listening
vocabularies constitute oral vocabulary and reading and writing vocabularies constitute written vocabulary.
Oral
Vocabulary
Receptive Listening Speaking

Expressive
Vocabulary Vocabulary
Reading Writing
Written
Vocabulary
It has been noted that our receptive vocabulary is normally larger than our expressive vocabulary. For
Example: a child who cannot speak, write or sign can follow quite a number of instructions given in language
that he or she is used to.
Effective Ways to Build Vocabulary
Building vocabulary is a powerful way to enhance your career. It can be pleasurable and profitable investment
of both your time and effort. If you spend a few minutes a day on a regular basis to study words or to attempt
vocabulary-building exercises, there will surely be a rapid enhancement in your vocabulary skills. This in turn
will help improve your communication skills.

Needless to say, you already have an extensive vocabulary, and that with each passing day more words will be
added to it whether you work on it or not. However, you need to work consistently and with dedication if you
desire to enhance the speed of your learning. There are no short cuts or magical ways to improve your
vocabulary; but the larger your vocabulary bank, the easier it will become for you to make associations and
links between new words and the vocabulary you already possess; making it easier to remember the word and
its meaning. Thus, as your vocabulary grows so will the pace of your learning.
As you try to learn new words, it will benefit you if you are aware of the kinds of vocabulary you will encounter.
Generally speaking, you will encounter the following types:
1. Synonyms: words that have similar meanings
2. Foreign Words: words that have been borrowed from other languages
3. Connotations: words that invoke an idea or a feeling when read or heard
4. Antonyms: words that mean the opposite of other words
5. Collocations: words that are used together or form fixed relationships
6. Idioms: a group of words that have a meaning different from their literal meaning
7. Phrasal Verbs: multi- word verbs
Here are some points to remember in your quest to improve our vocabulary:
• Be aware of words. Do not avoid words that are foreign or new to you. Instead, examine them closely.
Even before you look up the meaning of the word, you should attempt to deduce its meaning from the
context. Later, you may also check the dictionary meaning of the word to verify whether your deduction
was correct. Do not be afraid if it slows down your reading initially; eventually, due to your improved
understanding and vocabulary, it will speed up your learning of other words.
• Read voraciously. Choose books, articles, etc. of your interest and read regularly. Reading is crucial
for vocabulary enhancement since it helps in finding most of the words that are important for
comprehension and expression and must be learnt.
• Use a dictionary. The dictionary is an important tool for one who desires to improve vocabulary.
Whenever you consult a dictionary, you should circle the word you are looking up. You must also
examine the entire entry about the word. This is because the word may have more than one meaning.
Reading all the meanings will help in understanding how to use the word in different ways.
• Maintain a journal. If you note down all the new words you encounter, you can refer to the list later,
study the words and slowly include these words in your active vocabulary.
• Use new words. The more you use these words in your writing and conversations, the sooner they will
become a part of your active vocabulary.
• Engage in conversations. Simply engaging in conversations with other people can help you learn and
discover new words.
• Study new words regularly. Vocabulary building is a simple process. It involves the reviewing of
words regularly until they are fixed in one’s memory. The best way to do this is by taking some time
out in your daily schedule for vocabulary study. During this time, you can study new words i.e. look for

5 VOCABULARY 3.5
their meanings, find their synonyms, and root words. You must also set a goal for the number of
words you want to learn every day.
• Go back to the roots. One of the most powerful tools for learning new words and for deciphering their
meaning is studying their Latin and Greek roots. Latin and Greek elements (prefixes, roots and
suffixes) are a significant part of the English language and a great tool for learning new words.
• Attempt word puzzles and play word games. If you wish to expand your vocabulary, then playing
board games and attempting word puzzles will help you achieve your goals. Apart from improving your
critical thinking skills, they also strengthen your word knowledge.
CONNOTATIONS
Connotation is defined as an idea or feeling which a word invokes for a person in addition to its
literal or primary meaning.. The strict, dictionary definition of a word is called its ‘denotation,’ i.e. the
feelings or emotions associated with it.
Example: Both ‘fat’ and ‘chubby’ have a common denotation. Both words mean ‘being overweight’,
however, most people would rather be chubby, because chubby has a positive connotation and fat has a
negative connotation.
Let us examine another example– home and house. Both words have a common denotation- a building / place
meant for human habitation. However, the word ‘home’ connotes warmth, family, love and affection, whereas
the word ‘house’ connotes only a structure of cement and concernment for inhabitation.
Importance of connotation
Connotation gives us an indication of the emotions or associations that surround a word. A word's connotations
can be either positive or negative and will depend on the context in which it is used, and to some degree, on
the reader or the listener. Therefore, understanding a word’s literal and suggestive meaning is of extreme
importance to every speaker and writer. On some occasions, you may want to use a word that carries a
negative connotation on purpose. However, there are times you want to ensure that you do not mistakenly use
a word that carries a misleading connotation.
It is of utmost importance that we choose our words with care. The choice of words can change the meaning of
the sentence significantly. For example: Describing a woman who is thin as ‘scrawny’ carries a negative
connotation; whereas describing her as ‘slender’ carries a positive connotation.
Let us examine connotations a little more closely by studying the groups of words given below:
Group Word Tone/Undertone Meaning /Connotation

1 Verbose Negative Containing more words than necessary
Eloquent Positive Vividly or movingly expressive
2 Stench Negative A bad odour or scent
Aroma Positive A pleasant or savoury smell
3 Cheap Negative A person who hates to spend money.
Thrifty Positive A person who is very careful with money.

4 Young Neutral A person who is of a young age.

Youthful Positive A person who may not be young, but has all
the good qualities of youth.
Childish Negative A person who behaves like a child in a
negative way.
5 Proud Neutral To have self-respect
Confident Positive To believe in your own abilities
Conceited Negative To be too proud of your abilities. To view
yourself too highly.
6 Headstrong Negative Willful and determined; not easily restrained:
impatient when given advice or suggestions
Determined Positive Possessing or displaying a firm resolve.
7 Scrawny Negative Exceptionally thin and meager in body or
size.
Slender Positive Gracefully thin or slight.
8 Crippled Negative Flawed or imperfect
Disabled Neutral Impaired or limited by a physical, mental,
cognitive, or developmental condition
You must have noticed that the words in each group have similar denotations; however, each word has a
different connotation.
PRACTICE EXERCISE
Q1. Categorise the words from each group given below as positive, negative or neutral. The first one is
done for you as an example.
1. gaze, look steadily, stare
2. brainwash, persuade, influence one way or another
3. delayed, not on time, tardy
4. somewhat interested, nosy, curious
5. lazily, without haste, leisurely
6. ask of someone, demand, request
7. gathering, a large group, mob
8. discuss with others, debate, argue
9. observe, watch, spy
10. assertive, firmly confident, pushy

7 VOCABULARY 3.7
Positive Connotation Denotation Negative Connotation

1 gaze look steadily Stare
2
3
4
5
6
7
8
9
10
Q2. In each of the following sentences, the italicised word has a fairly neutral connotation. For each word
in italics, list two synonyms (words with similar denotations): one with a negative connotation and the
other with a positive connotation.
1. I recognised the familiar smell of my mother’s cooking.
2. Siddharth’s interest in painting has turned into a hobby.
3. Vasco was an adventurous traveller.
4. My old laptop has finally died.
5. Sneha was mildly intimidated by Gautam's assertive behavior.
Q3. Read each of the following sentences. Decide from the context whether the speaker is showing
approval or disapproval of the topic. Then identify the word that most suits the context.
1. This refrigerator is (expensive / overpriced) but Soham did not mind paying extra because of
the numerous useful features it has.
2. Shiv Tomar and his (cronies / employees) have controlled the management in this company
for over fourteen years now. I wish Arindham Chatterjee is elected President this time.
3. Hopefully I won’t have to share office space with Mrs. Singh. She can be very (curious / nosy).
4. Please ask Rohit to turn down the volume. It is difficult for me to concentrate with all that
(noise / music).
5. Mr. Nair had better be wary of his new neighbor, Ms. Banerjee; she is a (crafty / clever) one.
6. I have great respect for your brother who is rather (reserved, antisocial) and dignified.
7. My friend can’t stand her mother – in – law who is very (thrifty / miserly); she has a lot of
money but refuses to help others.
8. The new saleswoman tends to be (enthusiastic, pushy) while dealing with customers. She is
scaring them away.

You should know!

Jargon
Jargon is a term that is defined as the use of specific phrases and words in a particular situation, profession, or
trade. These specialised terms are used to convey hidden meanings accepted and understood in that field.
While the use of jargons is often useful or necessary for those within the group, it is usually meaningless to the
outsiders.
Jargon is sometimes wrongly confused with slang, and people often take it in the same sense but a difference
is always there.
Slang is a type of informal category of language developed within a certain community, and consists of words
or phrases whose literal meanings are different from the actual meanings. Hence, it is not understood by
people outside of that community or circle. Slang is more common in spoken language than written.
Jargon, on the other hand, is broadly associated with a subject, occupation, or business that makes use of
standard words or phrases, and frequently comprises abbreviations, such as LOC (loss of consciousness), or
TRO (temporary restraining order). However, unlike slang, its terms are developed and composed deliberately
for the convenience of a specific profession, or section of society. We can see the difference in the two
sentences given below.
List of Jargon Words
Jargon can be found in a variety of fields, from law to education to engineering. Some examples of jargon
include:
• Due diligence: refers to the research that should be done before making an important business
decision.
• AWOL: Short for "absent without leave," AWOL is military jargon used to describe a person whose
whereabouts are unknown.
• Hard copy: a physical printout of a document (as opposed to an electronic copy).
• Cache: In computing, "cache" refers to a place for short-term memory storage.
• Dek: A journalism term for a subheading, usually one or two sentences long, that provides a brief
summary of the article that follows.
• Stat: This is a term, usually used in a medical context, that means "immediately." (As in, "Call the
doctor, stat!")
• Phospholipid bilayer: This is a complex term for a layer of fat molecules surrounding a cell. A simpler
term is "cell membrane."
• Detritivore: A detritivore is an organism that feeds on detritus or dead matter. Examples of detritivores
include earthworms, sea cucumbers, and millipedes.
• Holistic: Another word for "comprehensive" or "complete," "holistic" is often used by educational
professionals in reference to curriculum that focuses on social and emotional learning in addition to
traditional lessons.
• Magic bullet: This is a term for a simple solution that solves a complex problem.

9 VOCABULARY 3.9
• Best practice: In business, a ‘best practice’ is one that should be adopted because it has proven
effectiveness.
Business Jargons
• Bang for the buck - a term that means to get the most for your money
• Best practice - the best way to do something
• Core competency - basic strength of a group or company
• Due diligence - putting effort into research before making a business decision
• Drill down - to look at a problem in detail
• Low-hanging fruit - the easiest problems to fix
• Scalable - an endeavor that can be expanded without a lot of additional investment
• Sweat equity - getting a stake in the business instead of pay
• The 9-to-5 - business jargon meaning a standard workday
• Chief cook and bottle-washer - a person who holds many responsibilities
SYNONYMS AND ANTONYMS

Words that have similar definitions or meanings are known as synonyms. These words can be used
interchangeably. Look at the two sentences given below:
1. The long movie bored the viewers.
2. The lengthy movie bored the viewers.
'Lengthy' replaced the word 'long.' However, the message of the sentence did not change, because 'long' and
'lengthy' are synonyms; they have similar definitions. Synonyms can generally be used interchangeably
However, it must be understood that a synonym does not always carry a meaning that is the same as the word.
In fact, no two words ever mean the same. There will be subtle differences in emphasis, suggestion or use.
Example: Take the words ‘cost’, ‘charge’ and ‘fee’. All are used to describe ‘money you pay for something’.
However, all three have different connotations / nuances:
Cost is defined as ‘the amount of money that you need to buy, make or do something’. (How much is spent by
the buyer.)
Example:
♦ The total cost of the trip was ` 10,000.
♦ You can get a new phone at the cost of ` 3,000.
♦ They protest against the high cost of living.
Charge is defined as ‘an amount of money that is asked in return for goods or services’. (How much is
requested by the seller/provider.)
♦ There is a monthly charge of ` 1000 for using the lift.

♦ There is an admission charge at the club.

Fee is defined as ‘an amount of money that you have to pay for professional advice or services’. (the officially
set price).
♦ The lawyer charges a high fee for the services that he provides.
♦ These fees do not cover accommodation or meals.
As you can see, cost, charge and fee have similar meanings, but there are slight differences present. They can
be used differently. Therefore, it can be said that the words that are listed in a dictionary as synonyms cannot
always be interchanged in the same context.
Antonyms are defined as pairs or groups of words that are the notionally opposite (or nearly the opposite) in
meaning. Example: Brave is the antonym of coward. Like synonyms, it may be that there are numerous
antonyms for a word. Example: Evil, malicious, bad, and corrupt are all antonyms of good. There are three
types of antonyms: relational, graded and complementary.
Graded antonyms are pairs of words whose meaning do not have an equal weighting. Such word pairs are
called gradable antonyms as they do not hold an either- or relationship; instead, they have a more – less
association. Typically, they are pairs of adjectives that can be qualified by adverbs such as very, more, etc.
Example: The word ‘fair’ and its antonym ‘dark’ are gradable antonyms. Such words have grades such as
‘fairer’, ‘darker’ or ‘less dark’. If someone is not fair, he may still be not dark.
Complementary antonyms are pairs of words that are opposite in meaning and cannot be graded. With
complementary antonyms, each word has only one antonym. For example: ‘push’ is the antonym of ‘pull’.
Relational antonyms are word pairs where opposites make sense only in the context of the relationship
between the two meanings. Example: borrow and lend; teacher and student.
Quite often, an antonym can be made by adding a prefix. For example:
• likely / unlikely
• symmetrical / asymmetrical
• entity / nonentity
• decent / indecent
Advantages of knowing Synonyms and Antonyms
There are numerous advantages of knowing synonyms and antonyms. The first advantage one can identify is
that knowledge of synonyms and antonyms helps us to express ideas clearly. The selected word should
express a thought or a fact precisely.
Example: A building can be described as ‘dilapidated', but an automobile cannot as the word refers to buildings
in particular.
Understanding and using synonyms and antonyms is important for not only precise communication, but to
avoid monotony of expression as well. Repeating the same words tends to become boring and monotonous.
You should use antonyms and synonyms to reduce redundancy and retain the audience’s interest in your
writing or speech.. Remember the whole point of language is to express oneself or to send a message
effectively.

11 VOCABULARY 3.11
In addition, you can develop a full understanding of an area if you learn the different synonyms and the
connotations that apply to it in speech or writing. Similarly, knowing the antonym of a word increases your
ability to understand and retain the word itself.
Given below is a list of words with their antonyms and synonyms for your reference.
Word Synonyms Antonyms

abhor (v) hate, detest, loathe love, like, admire, relish
bombastic (adj) pompous, loud, flamboyant dull, inactive, lack lustre
cacophony (adj) harsh sound, disagreeable noise euphony, pleasant sound
jovial (adj) cheerful, lively, joyous sad, morose, dull, unhappy
dirty (adj) squalid, filthy, unkempt clean, hygienic, organized
verdant (adj) lush green, grassy, flourishing infertile, barren, dry, parched
destitute (n/adj) needy, poor, incapable rich, affluent, well-off
incite (v) instigate, arouse, stimulate calm down, settle, relax, comfort,
resolve
scanty (adj) meagre, dearth, less abundant, plenty, full of
palatial (adj) grand, palace like, elegant earthly, basic, rustic, simple
illicit (adj) unlawful, illegal legal, lawful, normal, expected
facile (adj) easy, simple, straightforward difficult, complicated
PRACTICE EXERCISE
Q1. In the following questions choose the word which best expresses the meaning of the given word.
(a) Obliterate
a) Differ b) Suffer c) Destroy d) Forget
(b) Myriad
a) Many b) A disease c) Dramatic d) Confusion
(c) Perpetual
a) General b) Emotional c) Stubborn d) Continuous
(d) Fissure
a) Opening b) Big c) To fetch d) Excite
(e) Despot
a) Tyrant b) Storage c) Hot meal d) Against

Q2. Select a suitable antonym for the word given in question.

1) Remorse
a) Split b) Jovial c) Careless d) Pity
2) Disparage
a) Eulogize b) Belittle c) Alert d) Defame
3) Vex
a) Wordy b) Verify c) Annoy d) Amused
4) Novice
a) Beginner b) Spin c) Experienced d) Absolute
5) Propriety
a) Indecency b) Charming c) Property d) Appropriate
Q3. In each sentence below, underline the word, that means the opposite of the italicised word. Also
identify meaning of the italicised word from the options given below.
1. Many people have pointed out the harmful effects that a working mother may have on the
family, yet there are many salutary effects as well.
a) Well-known b) Beneficial c) Hurtful
2. Trying to control everything your teens do can impede their growth. To advance their
development, allow them to make some decisions on their own.
a) Hamper b) Predict c) Improve
3. During their training, police officers must respond to simulated emergencies in preparation for
dealing with real ones.
a) Made-up b) Mild c) Actual
4. “I’ve seen students surreptitiously check answer sheets during exams,” said the professor.
“However, until today I never saw one openly lay out a cheat sheet on his desk.”
a) Legally b) Secretly c) Loudly
5. In formal communication, be sure to avoid ambiguous language. Clear language prevents
confusion.
a) Wordy b) Ineffective c) Unclear
ROOTS OF WORDS

13 VOCABULARY 3.13
The study of the origin of words and the way in which their meanings have changed throughout history is called
etymology. It determines the basic elements, earliest known use, and changes in form and meaning of a
linguistic form, tracing its transmission from one language to another. It also identifies the similarities of a
linguistic form with other languages.
In English grammar, a root is a word or word part from which other words grow, usually through the addition
of prefixes and suffixes. It is the heart of a word.
Example: The root of the word ‘running’ is ‘run’. When you strip off the affixes from words, what is left (with
slight spelling modifications) is the root.
Even though the root is the basis of a new word, it may not typically form a stand-alone word on its own. For
example, the word reject is made up of the prefix re- and the Latin root ject, which is not a stand-alone word.
Understanding the meanings of the common word roots can help us deduce the meanings of new words that
we encounter. Henceforth, by elimination technique, students can make the right selection of answer. However,
be careful as the root words can have more than one meaning. In addition, words that look similar may be
derived from different roots. So, when encounter a new word, be sure to rely on a dictionary to check
its definition.
If we wish to hone our vocabulary skills, then we must study roots. Knowledge of the root and its usage will
improve our vocabulary exponentially. If we know one root, any word with that root would be cognizant. So
typically, we do not’ have to sit and mug up the entire wordlist. The learning will happen itself!!
Given below is a detailed list of roots, its meaning and the possible words made of the root.
Roots Meaning Words Meaning of words
Aer/o Air Aeroplane Vehicle flies in air
Aerospace Air in the space
Aerate Give way to air
aerial Air related like acts, animals
Anthrop Man Anthropology Study of man
Philanthropy Love for mankind
Misanthrope Hater of mankind
Anthropomorphism Attributing human characteristics to a
God, animal, object
Arch First, prime, ruler Archbishop Head of Church
Monarch Head of state/King
Archaeology Study of the first/origin of things

Biblio Book Bibliophile Lover of books

Bibliography List/writings of books
Bible The book (Main book)
Bio Life Biology Study of life
Biography Writings on life
Biosphere Life around us
Cent Hundred Centenary 100 years anniversary
Per cent Per hundred (%)
Century 100 years
Cide To kill Patricide To kill father
Matricide To kill mother
Fratricide To kill brother
Genocide To kill the whole race
Cracy To rule Democracy Rule of the people
Gerontocracy Rule by the old people
Aristocracy Rule by the elite
Derm Skin Dermatology Study of the skin
Pachyderm Tough skinned
Epidermal Outer layer of skin
Ego Self Egoist Pre-occupied with oneself
EgotistAlter-ego Feeling of superiority about oneself
The other self
Eu Good Eulogize To praise
Euphony Pleasant/good music
Euthanasia Mercy killing, to kill for good.
Acri- Bitter Acrimony Feelings of hatred
Acrid Bitter /foul smell
Tele Far Telephone Means of talking
Telegram Means of writing
Telepathy Feelings felt at distance
Pathos Emotion Sympathy Similar feelings
Apathy Indifferent
Antipathy Opposite feelings/hate
Ject Throw out Reject Discard
Inject Throw in
Eject Bring out

15 VOCABULARY 3.15
Sect Cut out Intersect Point of crossing

Section A part
Dissect Cut out
Vis To see Vision Eye sight
Visible Can see or not
Envision See beyond
Vor Eat, Voracious Greedy
eat greedily Carnivorous Flesh eating
Devour Gulp away
Herbivorous Grass/plant eating
Sen Old Senior Experienced due to age
Senate Council of senior members
Senile Mentally unstable due to old age
Although, important roots have been discussed, this list is only for reference as there are more roots in the
English language.
PRACTICE EXERCISE
Q1. Make new words combining the root word and one of the following prefixes. Each is used twice.
de over anti pre dis
1. ___ place
2. ___ code
3. ___ vent
4. ___ social
5. ___ obey
6. ___ act
7. ___ septic
8. ___ age
9. ___ pend
10. __ serve
Q2. Choose the correct meanings of the given root words:
1. Duo
a. one b. two c. three d. four

2. Aud
a. light b. air c. sound d. water
3. Biblio
a. vehicle b. college c. school d. book
4. Ced
a. eat b. go c. sleep d. wake
5. Ego
a. other b. together c. another d. self
You should know!

Loanwords
These are words borrowed from another language and used as it is. You may use such words if your
audience understands the meaning of these foreign words.. Foreign phrases in English are often italicized so
they are easier to spot. Over the centuries, the English language has assimilated words and phrases from a
variety of other languages.
Following is the list of common foreign words that are used frequently in written as well as verbal
conversations.
Common Foreign Word Source Language Meaning
Ad hoc Latin For a particular purpose
à la carte French From the menu
Alfresco Italian Fresh air
Alma mater Latin Former school
Alter ego Latin Second self
Avant-garde French Unorthodox, experimental
Bon Appetit French Enjoy your meal
Bona voyage French Have a good journey
Bona fide French In good faith
déjà vu French Sense of having already
experienced something
corpus delecti Latin The evidence required to prove
a crime has been committed.
modus operandi Latin Method of procedure, method
of operating (commonly
abbreviated to M.O.).

17 VOCABULARY 3.17
pro bono Latin Donated or done without

charge.
prima facie Latin At first view.
status quo Latin Existing state or condition.
PREFIX AND SUFFIX

A prefix is a letter or a group of letters that appears at the beginning of a word and changes the word’s
original meaning.
A suffix is a letter or a group of letters that is usually added onto the end of words, to change the way a word
fits into a sentence grammatically.
Collectively, prefixes and suffixes are known as affixes.
Prefixes and suffixes are not words in themselves. They do not make sense in a sentence if used on their own.
While studying them, we put a hyphen to denote their incompletion.
If you study prefixes and suffixes, you will become more comfortable with the language as you develop the
ability to recognise words that you were not familiar with. As discussed earlier, confidence with vocabulary goes
a long way in reading, writing, listening and speaking.
Moreover, English vocabulary is enormous and is growing steadily. A majority of the new words introduced to
the language, and a great percentage of the words used to express abstract ideas, are complex words. These
words are made up of simple word parts (affixes and roots) that have their own definitions and can be
understood in context without an exact definition. By slowly and steadily studying the most prominent prefixes
and suffixes, you can acquire a vocabulary that is far greater than the sum of its parts.
Given below are lists of prefixes and suffixes with their meanings and words made using them.
Prefix Meaning Sample words

ambi-, amphi- both ambiguous, ambidextrous, amphibian,
amphitheatre
a- without atypical, apathy, aback
ante- before antecedents, antediluvian
bene- good benevolent, benediction, benign
bi- two bicycle, bicameral, biannual
circum- around circumference, circumlocution,
circumspect
di- two dichotomy, diurnal, dilemma
dys- faulty dysfunctional, dyslexia

epi- on, upon, over epigram, epitaph, epidermal, epicene,

epilogue
extra-, extro- more than, beyond extra-curricular, extra-terrestrial,
extrovert, extravagant, extraordinary
intra- within intravenous, intramural, intra class
inter- across inter-house, interval, intermediate
macro- big macro economics, macrocosm, macro
level
mis- inappropriate, improper, bad misbehave, misdemeanor,
misappropriate, misnomer
mono- one monolith, monologue, monogamy,
mono acting
multi- many Mult-tasking, multi facet, multilingual,
multi-level
neo- new neo-natal, neophyte
omni- all omnipresent, omniscient, omnivorous
para- related, extension, beyond para-olympics, paragraph, paraphrase,
para- gliding
poly- many polygamy, polygon, polythene
proto- first of its kind, original protozoa, prototype, protocol
re- again, back repeat, restate, restore, rewind, reduce
semi- half, partly semi-finals, semi-conscious, semi-
circle
super- over, above normal, too much supernatural, superstar, superb
tetra- four sides tetra pack, tetragon, tetrachloride
trans- across, over, beyond limit transatlantic, transgender, transfusion,
translate
un- not, opposite unwilling, unkempt, unusual
-able, -ible can be done (verb) capable, readable, convertible
-acy, -cy office of, state of, condition (noun) infancy, privacy, agency
-age action, process (verb) pilgrimage, bondage, pilferage
-arian Person librarian, humanitarian, grammarian
-ation state of (noun) refrigeration, occupation, irritation

19 VOCABULARY 3.19
suffix meaning sample words

-ectomy surgical removal of (verb) hysterectomy, colectomy, polypectomy
-fic making, doing, form of (adj) beatific, terrific, scientific, calorific
-iferous bearing, carrying, producing vociferous, calciferous, lactiferous
-ism beliefs, faith, doctrines (noun) theism, antagonism, regionalism,
fanaticism, heroism, baptism,
plagiarism
-ist person, one who believes in racist, theist, misogynist
-ine characterized by, pertaining to (adj) feline, supine, serpentine
-oid resembling to (adj) steroid, anthropoid, ovoid
-ose full of (adj) jocose, verbose, lactose, maltose
-logy science of, study of biology, geology, zoology, psychology,
astrology
-ly in the manner of motherly, fatherly, timely, rarely,
beautifully
-ship state of, manner (noun) friendship, censorship, hardship
-osis condition (noun) neurosis, osmosis, psychosis
-ster in the likes of (adj) monster, youngster, prankster
-tude state of (noun) attitude, altitude, gratitude
-wise by , means of clockwise, otherwise, lengthwise
PRACTICE EXERCISE
Q1. Use a prefix to find the opposite of the given words:
a. wrap
b. connect
c. behave
d. fold
e. spell
Q2. Complete the following sentences by using the appropriate form of the word given in the bracket. (Add
a prefix or a suffix)
1. The team he supported was able to win the _____________. (champion)
2. I think that you should _____________ your decision. It may not be the best thing to do.
(Consider)

3. The CEO has been responsible for many _____________ decisions. (popular)
4. His _______ comments made him disliked by the female employees. (sex)
5. ___________ of speech and belief is extremely important for the health of an individual.
(free)
6. Some TV shows are completely ____________ for children. They mustn't watch them.
(suitable)
7. The party was a _________________, everything went wrong. (disaster)
8. They had to __________________ the lion before they could catch it. (tranquil)
9. He needed to __________________ the temperature. (regular)
10. You need a _______________of motivation, organisation and revision to learn English.
(combine)
PHRASAL VERBS
A phrasal verb is a group of words that functions as a verb. It consists of a verb that is combined with a
preposition or adverb or both. The meaning of a phrasal verb is different from the meaning of its separate parts.
The particle (i.e. the preposition or adverb) can change the meaning of the verb completely. For example:
♦ pass away – die
♦ pass out – lose consciousness
♦ pass up – decline an opportunity
Phrasal verbs are used mostly in spoken English and informal texts but they are less appropriate in formal
language. If you are writing a formal document or an academic essay, try to avoid using phrasal verbs and use
more formal alternatives instead.
Phrasal verbs have to be learned because many of them are idiomatic, and you cannot deduce their meaning.
Advantages of knowing Phrasal Verbs
Spoken English is literally packed with phrasal verbs. Therefore, if you want to communicate effectively, you
must learn to use phrasal verbs. Moreover, phrasal verbs lend a distinct connotation and command while
speaking to the language making it more native-like, easy to understand.
Another advantage of knowing phrasal verbs is that you can easily substitute a string of long words with a
single phrasal verb. This will make the conversation natural and fluent. If you learn at least the most used
phrasal verbs, you will definitely increase your overall fluency and understanding.

21 VOCABULARY 3.21
S.No Phrasal Verb with ‘Look’ Meaning

1. Look after To take care of
2. Look into To find out more about something in order to improve the
situation.
To investigate or examine.
3. Look out To be careful.
To avoid imminent danger.
4. Look for To search for something or someone.
5. Look through To examine something, usually quickly.
6. Look up To search for information (usually in a book)
7. Look up to To respect or admire someone.
8. Look away To turn your eyes away from someone or something that
you were looking at.
S.No Phrasal verb with ‘Bring’ Meaning
1. Bring about cause it to happen
2. Bring someone round make him conscious again
3. Bring up a) raise a child; b) cause something to be considered; c)
vomit
4. Bring down cause to be lower
5. Bring off cause to be successful; succeed in an attempt
6. Bring on lead to; help to produce
7. Bring out cause to appear clearly; publish
8. Bring in To introduce
S.No. Phrasal verb with ‘Put’ Meaning
1. Put away place an object in its proper location
2. Put back Return an object to the location where it came from.
3. Put down To write on a piece of paper
To criticize and humiliate
4. Put forth/forward To offer an idea, plan, or proposal for consideration
5. Put off To delay doing something, procrastinate
To Make a bad impression, make somebody repulsed or
disgusted

6. Put on To start wearing or using

7. Put out Extinguish
Publish
Inconvenience someone
8. Put through To transfer or connect somebody on the telephone
9. Put someone up To give somebody a place to stay at your home
To encourage or persuade the person to do something
10. Put up with To tolerate; accept an annoying situation or behavior
S.No. Phrasal verb with ‘Take’ Meaning
1. Take after To resemble somebody else, usually a family member
2. Take apart To disassemble something
3. Take back To admit wrongdoing
4. Take someone in To allow someone to stay in your house
5. Take something in To observe something
6. Take off To leave the ground and fly
To become popular or successful
To leave a place quickly – colloquial
7. Take over To take control of something
8. Take up To begin a sport, hobby or a challenge
9. Take someone on Hire or employ somebody
Fight or compete against somebody
10. Take someone out Go with somebody to a restaurant or movie and pay for
their food or ticket
11. Take something out Remove something from a place
S. No Phrasal Verb Meaning
1. Bear with someone Be patient with someone
2. Be up to something To be involved in something strange, a prank
3. To change hands To go from one person to another

23 VOCABULARY 3.23
4. To change colour To turn pale (usually when caught/ guilty)

5. To cut short To sum it all
6. To do away with something To discard something
7. To be all ears Ready to listen
8. To be all eyes Ready to watch
9. To fight tooth and nail To fight every bit
10. Fall apart Break into pieces
11. Fall back on something Rely on something during emergency
12. Get ahead To move ahead, get success
13. Get along Compatibility
14. To hold good To be true, valid
15. Hang on Wait for sometime
16. Hang together Get along (two people)
17. Knock into someone To meet someone by chance
18. In the long run In the long term
19. To leave for good Leave for ever
20. To mean business To be serious in what you say
21. Off and on Occasionally
22. Play around Fiddle with things/ Be irresponsible
23. Subject in hand Subject of discussion
22. Up to date Aware of current happenings
25. Stop over Halt in a journey
26. Bank on Depend on something
27. Get away Escape, take a break
28. Watch out Be aware, be cautious
29. Turn down Refuse
30. Wear out To get tired, unstable

PRACTICE EXERCISE
Q1. Each sentence given below contains an incomplete phrasal verb. Complete the expression by
supplying a suitable preposition or adverb particle. Choose your answer from the options given in the
brackets.
1. All Maria’s relatives are of the opinion that she takes ___________ her grandmother. (after /
off / in)
2. The music is too loud. Could you turn ____________ the volume, please? (back / down / up)
3. Quick, get ___________ the bus or you will have to walk back home. (on / under / over)
4. We will take this issue ………………………. when we meet next week. (up / on / over)
5. I am afraid that we have run _______ of juice. Will you have coffee? ( with, out, away)
Q2. Complete the following sentences by filling in the blanks with suitable phrasal verbs.
(i) I thought the conference was going to be boring, but it ______________________ to be quite
useful.
(ii) He ________________ the kitchen and made some tea.
(iii) The police have been looking for him ever since he ____________________ of the prison.
(iv) We left an hour earlier but we drove so fast that we were able to _________________ with
him.
(v) The President asked the members of the Cabinet to ____________________ their letters of
resignation.
COLLOCATIONS
A collocation is a familiar grouping of words, especially words that habitually appear together and thereby
convey meaning by association. For example, we usually say 'heavy rain' and not 'strong rain' or 'big rain'. Even
though they are grammatically correct, but both 'strong rain' and 'big rain' sound completely strange. If you use
the normal collocation ('heavy rain') your English will sound a lot better and more natural.
Why do we need Collocations?
♦ Makes language interesting and natural.
♦ Helps adhere to a proper, pre-decided structure of language.
♦ Helps to articulate better.
♦ Enhances language skills.
♦ Enriches the language.

25 VOCABULARY 3.25
Types of Collocations
1) Noun +Noun
Examples: tea leaf, service industry, single entry, death camp, peer group, street name
2) Noun + Verb
Examples: dogs bark, water flows, bears growl, pigs grunt, paper flutters, leaves rustle
3) Adjective + Noun
Examples: high fever, burning sensation, blurred vision, sumptuous meal, dwindling prices, critical
analysis
4) Adverb+ Adjective
Examples: completely satisfied, infinitesimally small, meticulously studied
5) Verb + Adverb
Examples: performed magically, sang melodiously, read thoroughly, informed repeatedly
Business Related Collocations
Make a profit/loss Sales figures

Security blanket Cease to trade
Dollar diplomacy Go bankrupt
Blank cheque Make money
Service charge Break the law
Trade route Profit margin
Draw attention to Opinion poll
Chair a meeting Excise tax
Annual turnover Cash flow
How to learn Collocations?

• Read extensively. While reading books, newspapers we come across use of collocations that show us
the proper usage
• Use different collocations. Check for few combinations. You might come up with something new!!
• Always refer to a good dictionary to look for collocations
• Club words of a category. For example, collocations related to time, distance, money etc.
• Think of various collocations possible for a given word. For example, ‘remember’: faintly remember,
vividly remember, distinctly remember, hardly remember.
• Be aware and alert; identify collocations.

PRACTICE EXERCISE
1) Try to form collocations for the given words:
a) -----------sun
b) -----------ice
c) -----------meeting
d) -----------completely
e) ------------pain
f) ---------------freedom
g) ---------------rule
h) -------------decision
i) ----------------unit
j) ----------------wind
k) --------a presentation
l) ---------an argument
m) -------- time
n) --------a meeting
o) Burst into --------
IDIOMS
An idiom is an expression that takes on a figurative meaning (when certain words are combined) which is
different from the literal meaning of the individual words.
Examples: "to beat black and blue" and "a hard nut to crack". The meaning of these expressions is different
from the literal meaning or definition of the words of which they are made. Their meanings are however used
figuratively. They mean respectively "to beat very badly" and "to a very difficult problem or situation”.
Idioms add flavor and style to the language. A right idiom used in the right place not only shows the user’s
knowledge but also puts forth the thought more convincingly. The important aspect is to know the idioms, their
meanings and use them often in language. Article writing, presentations and even board room discussions
need a good command over language which can be possible with proper use of good vocabulary, idioms and
phrases.
Let us have a look at a few idioms and their meanings.
Idioms Meaning Usage

Black sheep The odd one in the family The younger son is the black sheep in the
family.

27 VOCABULARY 3.27
A bed of roses A comfortable life with all Do not expect life to be a bed of roses.
luxuries
To beat black and blue To beat very badly The public beat the thief black and blue.
To blow one’s trumpet To praise oneself a lot My friend has the habit of blowing his own
trumpet.
Kith and kin One’s relatives and friends During times of need, kith and kin are the only
help.
A hard nut to crack A difficult thing or problem The last question in the exam was a hard nut
to crack.
A cold reception Unwelcome, indifferent The guests felt bad when they got a cold
reception at the party.
Lion’s share A major part The elder son took the lion’s share of the
family wealth.
Other fish to fry Other important work to do Please be quick, I have other fish to fry.
All and sundry One and all The minister invited all and sundry to his son’s
wedding.
Spick and span Clean, neat and organized My friend’s room is always spick and span.
A square meal Complete meal The poor in our country find it difficult to get a
square meal leave alone buy luxuries.
To take French leave To take leave uninformed Gone are the days when employees could
take a French leave.
Man of straw Man of no substance Don’t believe your neighbor, he is a man of
straw.
A bolt from the blue An unexpected disaster Narendra Modi’s demonetisation is like a bolt
from the blue for those dealing in black
money.
A fair weather friend A friend only in good times I have only one true friend, the rest are all fair
weather friends.
Beat around the bush Digress from the main topic The manager does not want his team
members to beat around the bush, he wants
results!
The ball is in your court Your chance; someone else’s I told my boss that if he doesn’t pay me more
turn to make a move money, I will leave. Now, the ball is in his court
now.
Whole nine yards All of it; everything that is The mountain trail was difficult but I wanted to
possible go the whole nine yards.

Keep something at bay To stop something that could A good way of keeping your anxieties at bay is
be a problem for you from to meditate.
getting close or getting worse
At the drop of a hat Immediately, instantly Don’t let Namrita watch those emotional
serials; she cries at the drop of a hat.
A herculean task A difficult job Convincing my mother to let me go for a night
stay is a herculean task.
Gift of gab Speaking fluently Our English teacher definitely has the gift of
gab, the listeners are in awe of his speech.
PRACTICE EXERCISE
Q1. Identify the idiom in the given sentences and determine the meaning from the context.
1. I know that the fight that they had yesterday seemed serious, but that’s just the tip of the
iceberg.
2. I called in sick all week before the summer vacation, but now I have to face the music.
3. Tara jumped on the bandwagon and got her ear pierced after all of her classmates pierced
their ears.
4. Tommy’s mother didn’t even lecture him after he came home late again; it was like beating a
dead horse.
5. When Mrs. Banerjee told the students that she was going to share the answers, they were all
ears.
6. While the boss was away, the two workers decided to shoot the breeze over a cup of coffee.
7. Dad wanted to let me off the hook, but mom said, “He made his bed. Now he has to lie in it.”
8. You knew there was no answer to this problem, yet you sent me on a wild goose chase.
PRACTICE EXERCISES
Q1. Select the correct meaning of the idioms/phrases given below.
1) Bone of contention
a) Area of agreement
b) Of least importance
c) Subject of dispute
d) To be cautious

29 VOCABULARY 3.29
2) To rule the roost

a) To dominate
b) To like eating chicken
c) To be unsure
d) To be lazy
3) To grease the palm
a) To eat butter
b) To offer bribe
c) To swim in deep sea
d) To be in deep thought
4) Storm in a teacup
a) Crave for something
b) Drink tea often
c) Get in to quarrels
d) Make a big issue out of a small thing
5) Long for
a) Quarrel
b) Yield
c) Desire
d) Search
6) Pen and ink
a) Modern day technology
b) Extensively
c) Wastage
d) In writing
7) Take after
a) Follow someone
b) Resemble
c) Note down
d) Recover

8) A far cry
a) Shout loudly
b) To break silence
c) Disappoint
d) Very different
9) Hobson’s choice
a) No choice at all
b) Lot of choices
c) Unanimous decision
d) To make eye contact
10) In the pink of health
a) Prolonged suffering
b) Emergency situation
c) Best of health
d) Challenging situation
Q2. Select the suitable substitute for the word in italics in the sentences given below. Ensure that the
meaning of the sentence does not change.
1) Lack of education has retarded the nation’s progress.
a) degraded b) improved c) slackened d) confined
2) The cream offers blemish free skin results.
a) oil free b) flawless c) colored d) smiling
3) The army captain was awarded the Param Vir Chakra posthumously.
a) secretly b) liberally c) after death d) formally
4) The magician’s tricks mesmerized the audience.
a) provoked b)fascinated c) confused d) scared
5) Seeing the artist work with such finesse, the crowd cheered.
a) Expertise b) casually c) authority d) unwillingness
6) The match was a complete fiasco for the foreign team.
a) Shock b) Learning c) Win d) Failure
7) The demure actress has won the hearts of the public.
a) bold b) shy c) versatile d) legendary

31 VOCABULARY 3.31
8) His parents were adamant about not sending their son for a two-day trip.
a) poor b) inflexible c) willing d) unfavorable
9) A sluggard would be a misfit in the Army.
a) cheat b) old c) talkative d) lazy
10) Finishing the ten-page home work in two days is a tedious job.
a) easy b) common c) tough d) boring
Q3. Fill in the blanks with the most suitable option.
1) Of the two new workers, one is experienced, while the other is a ----------.
a) renegade b) novice c) robust d) witty
2) The --------data collected is not helpful in any way to reach a conclusion.
average b) flexible c) erratic d) commendable
3) It was quite humorous to see the --------minister talk about health and fitness issues.
a) rotund b) corrupt c) angular d) quarrelsome
4) The --------rainfall in desert regions has led to a risk of famine.
a) worthy b) scanty c) expensive d) abundant
5) The sage is leading a -------- life in the mountain peaks.
a) spiritual b) boring c) graceful d) ghostly
6) --------arrangements were made for the wedding.
a) handsome b) annual c) ostentatious d) childish
7) The music played in the function was --------, lots of people were complaining about it.
a) melodious b) destructive c) confusing d) boisterous
8) To --------a secret is no less than crime than lying.
a) divulge b ) forget c) hide d) attach
9) The study of coding-decoding involves various --------clues.
a) obvious b) cryptic c) healthy d) verbose
10) The rich businessman has donated a --------amount from his savings.
a) colossal b) agrarian c) ultimate d) cowardly

ANSWER KEY
Connotations
Q1.
Positive Connotation Denotation Negative Connotation
1 Gaze look steadily Stare
2 Persuade influence one way or another Brainwash
3 Delayed not on time Tardy
4 Curious somewhat interested Nosy
5 Leisurely without haste Lazily
6 Request ask of someone Demand
7 Gathering a large group Mob
8 Debate discuss with others Argue
9 Observe watch Spy
10 assertive firmly confident pushy
Q2. (Answers may vary) These are only sample answers

1. I recognised the familiar smell of my mother’s cooking.
negative connotation: stench
positive connotation: aroma
2. Siddharth’s interest in painting has turned into a hobby.
negative connotation: obsession
positive connotation: avocation
3. Vasco was an adventurous traveler.
negative connotation: foolhardy
positive connotation: courageous
4. My old laptop has finally died.
negative connotation: decrepit
positive connotation: venerable
5. Sneha was mildly intimated by Gautam’s assertive behavior.
negative connotation: bossy
positive connotation: confident

33 VOCABULARY 3.33
Q.3. 1. This refrigerator is (expensive) but Soham did not mind paying extra because of the numerous
useful features it has.
2. Shiv Tomar and his (cronies) have controlled the management in this company for over
fourteen years now. I wish Arindham Chatterjee is elected President this time.
3. Hopefully I won’t have to share office space with Mrs. Singh. She can be very (nosy).
4. Please ask Rohit to turn down the volume. It is difficult for me to concentrate with all that
(noise).
5. Mr. Nair had better be wary of his new neighbor, Ms. Banerjee; she is a (crafty) one.
6. I have great respect for your brother who is rather (reserved) and dignified.
7. My friend can’t stand her mother – in – law who is very (miserly); she has a lot of money but
refuses to help others.
8. The new saleswoman tends to be (pushy) while dealing with customers. She is scaring them
away.
Synonyms and Antonyms
Q1. a. Obliterate
c) Destroy
b. Myriad
a) Many
c. Perpetual
d) Continuous
d. Fissure
a) Opening
e. Despot
a) Tyrant
Q2. 1. Remorse
b) Jovial
2. Disparage
a) Eulogize
3. Vex
d) Amused
4. Novice
c) Experienced
5. Propriety
a) Indecency

Q3. 1. Many people have pointed out the harmful effects that a working mother may have on the
family, yet there are many salutary effects as well.
b. beneficial
2. Trying to control everything your teens do can impede their growth. To advance their
development, allow them to make some decisions on their own.
a. hamper
3. During their training, police officers must respond to simulated emergencies in preparation for
dealing with real ones.
a. made-up.
4. “I’ve seen students surreptitiously check answer sheets during exams,” said the professor.
“However, until today I never saw one openly lay out a cheat sheet on his desk.”
b. secretly
5. In formal communication, be sure to avoid ambiguous language. Clear language prevents
confusion.
c. unclear
Roots of Words
Q1. a. displace
b. decode
c. prevent
d. antisocial
e. disobey
f. overact
g. antiseptic
h. overage
i. depend
j. preserve
Q2. 1. Duo - b. two
2. Aud - c. sound
3. Biblio - d. book
4. Ced - b. go
5. Ego - d. self

35 VOCABULARY 3.35
Prefixes and Suffixes

Q1. a. unwrap
b. disconnect
c. misbehave
d. unfold
e. misspell
Q2. 1. The team he supported was able to win the championship.
2. I think that you should reconsider your decision. It may not be the best thing to do.
3. The CEO has been responsible for many unpopular decisions.
4. His sexist comments made him disliked by the female employees.
5. Freedom of speech and belief is extremely important for the health of an individual.
6. Some TV shows are completely unsuitable for children. They mustn't watch them.
7. The party was disastrous, everything went wrong.
8. They had to tranquilise the lion before they could catch it.
9. He needed to regulate the temperature.
10. You need a combination of motivation, organisation and revision to learn English.
Phrasal Verbs
Q1. 1. takes after
2. turn down
3. get on
4. take up
5. run out
Q2. i. turned out
ii. came into
iii. broke out
iv. catch up
v. hand in
Collocations
Q1. Answers may vary.
a) Bright Sun, Scorching Sun
b) Break the ice

c) Cordial meeting, Informal meeting

d) Read completely, understood completely
e) Unbearable pain, excruciating pain
f) Coveted freedom
g) Break the rule, Strict rules, abide by rules
h) Tough decision, momentous decision
i) Single unit, army unit
j) Blowing wind, fierce wind
k) Give a presentation
l) Counter an argument
m) Save time, spare time
n) Close a meeting, chair meeting
o) Burst into tears
Idioms
1. tip of the iceberg – only a small noticeable part of a problem, the total size of which is really much
greater
2. face the music – to accept criticism or punishment for something you have done
3. jump on the bandwagon – an activity, group, movement, etc. that has become successful or
fashionable and so attracts many new people
4. beat a dead horse – to waste effort on something when there is no chance of succeeding
5. to be all ears – to be waiting eagerly to hear about something
6. shoot the breeze – to spend time talking about things that are not important
7. a. let somebody off the hook – to relieve someone of responsibility
b. make one’s bed and lie in it too – suffer the consequences of one’s actions
8. wild goose chase – a foolish and hopeless pursuit of something unattainable
Practice Exercises
Q1. 1) Bone of contention – c) Subject of dispute
2) o rule the roost – a) to dominate
3) To grease the palm – b) to offer bribe
4) Storm in a teacup – d) make a big issue of a small thing
5) Long for – c) desire
6) Pen and ink – d) in writing
7) Take after – b) resemble

37 VOCABULARY 3.37
8) A far cry – d) very different

9) Hobson’s choice – a) no choice at all
10) In the pink of health – c) best of health
Q2. 1) Lack of education has retarded the nation’s progress.
c) slackened
2) The cream offers blemish free skin results.
b) flawless
3) The army captain was awarded the Param Vir Chakra posthumously.
c) after death
4) The magician’s tricks mesmerized the audience.
b) fascinated
5) Seeing the artist work with such finesse, the crowd cheered.
a) Expertise
6) The match was a complete fiasco for the foreign team.
d) Failure
7) The demure actress has won the hearts of the public.
b) shy
8) His parents were adamant about not sending their son for a two day trip.
b) inflexible
9) A sluggard would be a misfit in the Army.
d) lazy
10) Finishing the ten page home work in two days is a tedious job.
c) tough
Q3. 1) Of the two new workers, one is experienced, while the other is a ------------
b) novice
2) The --------data collected is not helpful in any way to reach a conclusion
c) erratic
3) It was quite humorous to see the --------minister talk about health and fitness issues
a) rotund
4) The --------rainfall in desert regions has led to a risk of famine.
b) scanty

5) The sage is leading a -------- life in the mountain peaks.

a) spiritual
6) --------arrangements were made for the wedding
c) ostentatious
7) The music played in the function was --------, lots of people were complaining about it.
d) boisterous
8) To --------a secret is no less than crime than lying.
a) divulge
9) The study of coding-decoding involves various --------clues
b) cryptic
10) The rich businessman has donated a --------amount from his savings
a) colossal

CHAPTER 4
COMPREHENSION PASSAGES
GOALS
1. To enable learners to read and understand given texts of varied lengths from a wide range of subjects
like Arts, Political Science, Economics, History, Geography etc.
2. To apply the skills and strategies of a successful reader.
3. Read the given information critically.
4. To be able to analyse content from a different perspective
LEARNING OBJECTIVES
 Skim through (reading the text quickly) to get a general idea/meaning/ theme of the text.
 Scan (look at all parts of the text carefully) for details.
 Develop a good reading speed.
 Build a strong vocabulary.
 Infer meaning of new words from the context.
 Differentiate between main ideas and specific details.
 Be able to understand the difference between facts, opinions, assumption and inferences.
 Identify the author’s tone, purpose and style of writing
 Develop ability to infer, predict, analyse, and evaluate content in the text.

STRATEGIES FOR ATTEMPTING COMPREHENSION PASSAGES

1. Read the passage quickly to understand the main idea.
2. It is advisable to underline the main points, identifying key words and statements, while reading the
passage.
3. Scan through all the questions.
4. It is beneficial to underline the details/ information asked for in the questions to avoid misinterpretation
of the question.
Example: What did Rohan seek while climbing the mountain?
The answer should be based on the object/ emotion/ state of mind sought by Rohan and not difficulties
faced while ascending the mountain etc.
5. Read the passage again mark specific information related to the questions.
6. There is often an ambiguity in the answers provided in multiple-choice questions. Many a times,
students feel that two answers are appropriate in the context. However, there will always be fine
differences. One answer may be incomplete compared to another, or the inference may be varied.
Therefore, choose carefully.
Example-refer to sample passage 3, Q1.
Q1. We lose privacy on social networking sites because
a) We put many photographs on the site.
b) Sites require us to share a great deal of our personal information
c) We choose wrong friends.
d) Youngsters are generally careless.
In the question all options seem to be valid. However, when you go through the passage again, you
realise that b) is the correct answer in context of the passage.
7. Sometimes readers feel none of the given choices answer the question. Read the passage again and
choose carefully.
8. Finally, review before you move on to the next question.
BLOOMS TAXONOMY
Blooms taxonomy gives the students an idea of higher and lower order thinking skills. The students will be
tested on all areas depicted in the pyramid.

3 COMPREHENSION PASSAGES 4.3
Source : Vanderbilt University Centre for Teaching

Types of Questions
A reading comprehension passage attempts to test a student’s reading skills, and ability to recall, understand,
apply, analyse, evaluate and create content based on the passage. A variety of questions are framed to cover
the above listed areas of Bloom’s taxonomy. The following are examples of the types of questions that are
based on the passage.
• Asking specific details from the content/body of the passage- remember and understand
• Determining the meaning of words/phrases/idioms used in the passage (from the context)-understand
and apply
• Drawing inferences and conclusions -analyse, evaluate
• Identifying the tone of the speaker /author/ passage.- evaluate
• Main idea/theme of the passage- understand, apply, evaluate
• Suitable title for the passage-understand, evaluate, create
How to Improve Reading Speed
Reading any text is often a challenge for many people, especially if it is not in their mother tongue. Several
techniques can be applied to improve reading speed.
1. Read early in the day/ or whenever you are the most receptive, and in a quiet environment
2. Do not read aloud. It hampers speed.

3. Sometimes it is beneficial to cover the text you have already gone through to prevent your eyes from
straying to the previously read content
4. Set a speed faster than you can understand. You may not comprehend the material at first, but stay
focused on the text, and keep your eyes moving. Set yourself a time limit. Gradually your speed will
increase and you will begin to comprehend the text.
5. If you want to get a gist or general idea of a text, a newspaper/ magazine article, or prepare for an
examination, skimming through the subject matter helps. However, reading the text in detail is the only
way to get a complete understanding of any written material.
6. Read the main and sub heading, tabular material and table of contents to get an idea of the
information contained in the text. An idea of the content increases reading speed.
7. It helps in reading the beginning and end of any text, article, paragraph etc. Reading the first and last
paragraphs and lines gives an idea of the content. If you are familiar with it, reading becomes faster.
8. Underline/ highlight important words in the text. It helps in picking out the important aspects and mark
crucial areas of the subject. It also helps build vocabulary.
9. It is a good strategy to time your reading speed often. Time yourself whenever you read. Aim to
improve your speed each time. You can try the following method.
• Get an idea of the number of words in a page by counting the words in a line and thereafter
multiplying it with number of lines in the page.
• Put a time limit for yourself, say half an hour and check how much text you can cover in that
time.
• Use simple mathematics of multiplying the number of pages/ words by the time taken to read
them to assess your reading speed per minute.
10. You have to set yourself a target of the time and pace which you want to achieve in improving your
reading speed. Adopting the strategies mentioned above will definitely help you improve. Sometimes
people even double their speed in a few weeks. Self-motivation and regular practice is the best way to
attain your goal.
The varied speed at which people read are classified as follows:
• An individual aged 12 or above is supposed to read 200–250 words per minute.
• College students generally read at 300 wpm.
• If you are reading 450 wpm, you will be skimming the text for main points. At this speed, you
should be able to understand almost the complete text.
• A reading speed of 600–700 wpm, is used for looking for some specific information in a text..
Most people can learn to read at this speed with about 75% of their normal comprehension.
• At 1,000 wpm and above, you are reaching the level of competitive speed-readers. This
usually requires extreme techniques that skip over most of the text. Most people cannot
remember much at this speed.

Tips
• Take a break after about half an hour. This helps to remain focused and reduce eye-strain.
• Practicing in a place that is quiet with no distractions and which is well lit and ventilated is
recommended.
• Do not change the text you are reading too often. It makes comprehension and maintaining a
good reading speed difficult.
• Make sure your speed-reading is not hampering your understanding of the text.
• A fresh mind and ability to concentrate is a pre-requisite for reading important texts. Some
people function well in the morning, while others think better in the afternoon or evening. So
decide for yourself.
Vocabulary Enhancement
Learning new vocabulary is never easy. Here are some suggestions to enhance your word power.
1. Reading extensively: Magazines, newspapers, novels or any other texts expose you to a wide
range of vocabulary.
2. Use a dictionary or thesaurus to look up meanings of new words. You will also come to know
which is the most appropriate in the context.
3. Read material that interests you. It strengthens word associations and usage. For example, reading
engaging stories helps learners build emotional and sensory contexts around new vocabulary.
4. Learn groups of words that come together. E.g. It is easier to memorise and recall ‘flock of sheep’
than just ‘flock’.
5. It is impossible to memorize all the words we come across. One way to enhance vocabulary is to put
the words you wish to memorise where you will see them frequently on a wall, computer (make it
your screen saver), on desktop, notebook- anything you will view frequently.
6. A successful way of building vocabulary is to make associations with the word that you will always
recall, for example ‘gigantic’, linking it to the huge God statue in your vicinity will always help
remember the meaning. Alternatively, may be relating it to a giant with huge dimensions.
7. Many experts advise that to build vocabulary, ‘learn a dedicated memorisation strategy that uses
some form of mnemonics (a system such as pattern of letters, ideas, or associations which
assists in remembering something’).
8. Lastly, persistence and perseverance play a key role to build a large and comprehensive vocabulary.
Sample Passages
Passages of differing lengths and a range of topics have been included to expose students to varied types of
genres and writing styles. Number of words has also been mentioned for the students to analyse their reading
speed content.

Passage 1
Read the passage carefully and answer the questions that follow:
What is spirituality? It is nothing but living life sensibly, striking a balance with your material life, neglecting
neither. We have around us the immediate reality, the world. Living sensibly and perfectly in this world is
important and is our immediate goal. We have to consider both material and spiritual parts. We have to burn
karmas by meditation and gain freedom from all types of bondages. We have to gain freedom at several levels
before achieving the final freedom, Moksha, the ultimate goal. We have to emote and think without any past
influences; this is possible by meditation. Meditation is necessary even to live our material life sensibly. But
mere meditation won’t make us spiritual. We have to allow the influence of meditation into our daily life.
So from now, let us step complaining, grumbling and feeling disgusted with the systems we have. Let us begin
channelling Light to these systems and the people, instead. Of course, we complain about others. Sometimes
by mistake, we also grumble about and condemn ourselves.
We know, when we channel light, we can bring changes and completely prevent destruction or minimise it, at
least. Let us change ourselves. Then the systems change automatically. If you change, people around you also
change. So channel light daily for at least seven minutes- Heal yourself and the world. (222 words)
(Source: The Speaking Tree)
1. Give a suitable title to the passage.
2. Express the main idea of the passage in two to three sentences.
Passage 2
Three years ago, technophobic Sushmi Ghosh refused to exchange her feature phone for a smart phone. But
last month, the 45-years-old high schoolteacher ordered a front-loading washing machine through an e-
retailer’s app on her smart phone. “I was pleasantly surprised,” she said, “It was not only delivered in a day but
also installed immediately. I did not have to walk to a shop in this heat. I saved some money too because I
bought it during a sale.” Online sales of large appliances have boomed in the past two years as e-retailers have
addressed buyers’ delivery and installation concerns. While they also offered discounts earlier, delivery took
days and installation was another waiting game, with further uncertainty about warranty.
During its recently concluded sale, ASD ane-commerce company claimed in the first day it sold around half
(20,000 units) of the average daily TV sales in India. “There has been a huge shift in the number of brands
that want to do business with us,” said Mr. MT, the VP at ASD.
Some manufacturers have even teamed up with e-retailers to offer TVs, refrigerators and washing machines
with specific features. “This helps bring down prices,” said Mr. SK, head of large appliances at another e-
commerce company ABC. From being a negligible part of its business, the large appliances category has
become one of the top three earners for ABC. It acquired Jeeves, a repair services and maintenance company,
for providing after-sales services. At present, ABC offers one-day delivery on 72% of large appliances through
10 dedicated warehouse. “We are working on a pilot that will enable installation of 70% of our large appliances
at the time of delivery,” said SK. Exchange offers and financing options provided by e-retailers have also
pushed sales. “During our last sale 35% of shoppers opted for no-interest EMIs,” said SK.

ASD has also created a home services arm to synchronise delivery and installation of products. ASD’s Tiwary
said, “We created our group of technicians who will get the installation done according to the convenience of
the customer. In smaller towns, this is a big help since many brands don’t have a robust presence.” ASD has
nine warehouses from which it can reach 80% of the country. Most manufacturers, however, are tight-lipped
about online sales as e-retailers’ discounts and freebies eat into the margins of their brick-and-mortar dealers.
While a spokesperson for an appliance brand QW turned down an interview request for this story, another
brand XC did not reply to an email.
Mr. AS, director of sales and service at PQR India, said, “It’s still early days for online. Customers want to have
a look and feel of the product before buying. Most of our online sales consist of small appliances.” Companies
such as FGH, CVB and BNM, which follow an online-first model, are optimistic, though of favourable response
from buyers. Ms. DS, founder of CVB Technologies, which sells 40% of all TVs sold on ABC, said, “When I
started selling CVB televisions we did a business of ` 35 crore in 2013-14. After going online, we ended 2016-
17 at Rs 500 crore.” (507 words)
Q1. Sushma Ghosh says, “I was pleasantly surprised.” She was surprised
a) By the promptness of the service for the washing machine.
b) Because she managed to save money while buying the washing machine.
c) By the warranty offered for the washing machine.
d) By the quick delivery and instant installation of the washing machine.
Q2. Some manufacturers have even teamed up with e-retailers to
a) Give special discounts
b) Have special sale offers on large appliances like T.V.s with specific features.
c) Get discounts from e retailers.
d) To give discounts to e retailers.
Q3. One of the top three earners of ABC is
a) Household goods.
b) Clothes brands.
c) Large appliances.
d) Mobile phones.
Q4. The two factors that are promoting sales of e retailers are
a) Exchange offers and easy financing options available
b) Quick delivery and good products.
c) Ease of service and no disturbance of any kind.
d) Many options to choose from and ability to view products from home.

Q5. Brick and mortar stores are affected by e retailers

a) Promoting their sales.
b) In no major way.
c) By starting a price war
d) By eating into their profits
Passage 3
The Internet has changed our world. It has been defined as ‘a world-wide broadcasting capability, a mechanism
for information dissemination, and a medium for collaboration and interaction between individuals and their
computers without regard for geographic location’. Instant communication on various social networking sites is
an off shoot of the internet revolution.
Though these sites have numerous advantages in terms of connectivity and sharing information, and are
increasingly becoming a part of everyday life of people, they are being misused by anti-social elements,
terrorist organisations, governments, various institutions and the public at large. Twitter, instagram, snapchat,
blogs, whatsapp, virtual worlds, and specific social networking sites like Facebook are an inseparable part of
our lives in the modern world.
One of the biggest disadvantages is loss of privacy by individuals. Social networking sites ask for a great deal
of personal information, and it is possible for people in all parts of the world to see that information. There are
privacy settings for these sites, but many people are either unaware of them, or are careless about guarding
their personal information. Besides, the information creates a “digital footprint” that cannot be easily erased.
Many share inappropriate content and pictures on which can be misused by unscrupulous elements and cause
irreparable damage to reputations.
There have been innumerable examples of sexual exploitation of young boys and girls on social media.
Inappropriate photographs, messages, and private content that they shared on the site, is used to blackmail
them. Numerous instances of pictures being morphed, and used to ruin reputations, have been reported.
Sexual predators make fake profiles, befriend young people and take advantage of them. Celebrities and
ordinary citizens are trolled maliciously on twitter if their opinions are disliked by a certain section of their
followers. Explicit sexual threats are posted on their accounts.
Cyber bullying has become a common phenomenon on social networks. All most all teenagers admit to being a
target of such bullying at least once in their lives. People are abused, reviled and mercilessly teased. Being
malicious, unkind and cruel is fun for some people. Others use the medium to send an intimidating message,
start a nasty rumor, or upload embarrassing photos. It's possible to be completely anonymous as well, so there
is less chance of getting caught. Such bullying causes lasting psychological damage to the victims. Many have
been known to have taken the extreme step of committing suicide.
Another problem that has been highlighted by psychiatrists is ‘internet addiction disorder’. Many people literally
live out their lives on social media. Every event and happening has to be shared on Facebook. Their lives
revolve around the number of likes and comments they get on their posts. Unfortunately, many of these
comments are insincere and fake, thus giving the individual incorrect perception of himself / herself. Moreover,

this addiction consumes a lot of time which would be otherwise productively used for the benefit of the body
and mind.
Contrarily, interacting on internet is also known to have caused a loss of social skills. Many people feel
comfortable chatting with a person online than in engaging in a face-to-face verbal conversation. More
importantly, you can do all kinds of things you could never do in real life, like giving hugs and kisses to
everyone, which you would rarely do in real life. And you can give yourself a completely unique identity.
Sometimes people start to prefer their fake online lives to their actual lives, and this is when social networking
sites start to negatively affect social skills.
Another issue gaining ground is spreading of fake news on the internet. Enormous amount of information on
social, political, economic, health related information is available on various sites. There are serious social
ramifications of circulation of such false information. The government is making attempts to bring in laws to
control this phenomenon.
In conclusion, the advice is that, like everything else, use social media in moderation and with wisdom.
(657 words)
(Source: internet)
Q1. We lose privacy on social networking sites because
a) We put many photographs on the site.
b) Sites require us to share a great deal of our personal information.
c) We choose wrong friends.
d) Youngsters are generally careless.
Q2. Cyber bullying is common because
a) Bullies are present everywhere.
b) People are mean and unkind.
c) It is very easy to "hack" into another person's profile.
d) It is quick and easy to post nasty comments anonymously on social media sites.
Q3. What is the negative influence of ‘social networking’ in the context of the passage
a) It takes away our identity.
b) We do not make many friends.
c) We network with friends and colleagues easily and frequently.
d) It can lead to loss of social skills.
Q4. Which of the following is not a by-product of social networking (as per the passage)?
a) Sexual predator
b) Damages social skills
c) Ability to make many friends

d) Waste of great deal of time

Q5. Which of the following words is most similar to ‘intimidating’ as used in the passage
a) To get intimate with someone
b) To frighten or threaten someone
c) To become personal
d) To be too friendly
ANSWER KEY
Passage 1 :
1. Modern Day Spirituality/Spirituality Redefined/ Balance between Spiritual and Material World. (any
other suitable title)
2. Spirituality is living life sensibly and striking a balance with the material world. Meditation is an
important aspect of this balancing technique
Passage 2 : Q1. d. Q2. b. Q3. c Q4. a. Q5. d.
Passage 3 : Q1. b. Q2. d. Q 3. d Q4. c Q5. b
PRACTICE EXERCISES (PASSAGES)

Passage 1
Automation and Artificial Intelligence
Automation and artificial intelligence are the buzz words which have created excitement and commotion in the
industry and economy. AI is the simulation of human intelligence processes by machines, especially computer
systems. These processes include learning (the machines acquire knowledge of rules for using the
information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.
Scientific and technological advancements have led to the invention of sophisticated machines, robots and
software which surpass humans in physical and cognitive functions. This means that there is increased
profitability that leads to economic growth. However, the downside is loss of traditional jobs and increasing
unemployment in varied sectors of the industry which has a ripple effect on, and serious implications for the
society.
As governments, organisations and workforce all over the world grapple with this phenomenon, one recalls the
words of the U.S. president, Lyndon B. Johnson in 1964. He had said at that time, “If we understand it, if we
plan for it, if we apply it well, automation will not be a job destroyer or have a family displaced. Instead, it can
remove dullness from the work of man and provide him with more than man has ever had before.” It also brings
to fore the words of Isaac Asimov, who had said that, ‘there is no way but onwards’, in relation to scientific
inventions impacting human lives.

The McKinsey Global Institute has published a report on automation and its potential effects on productivity.
According to them, activities that involve data collection, data processing, and physical work in factories in
sectors such as manufacturing, food services, transportation and warehousing, and retail will be the most
affected.
On one hand, AI and automation will open new avenues for individuals, certain sections of the industry and the
economy, but on the other hand, they will also lead to loss of jobs of millions across the world, creating an
unhappy, dissatisfied and disgruntled population. It will also mean more money allocation by the state for social
welfare. Thus, the need of the hour is to have strategies and policies that could increase the benefits of AI and
diminish its negative impact.
Mr. OS, who built the app for a startup idea that we now call UVX, says he thought very little about how the
application would affect society, and the large number of drivers who would lose a source of income. “We are
all responsible,” he said at the Milken Global Conference in Los Angeles. “We are adding technology to a
society without thinking about the consequences. I think government, industry and society need to work more
together, because it is going to get crazier and crazier.” According to him, the technology companies who
create AI, must not only participate in the discussions on the effects of the automation, but also take
responsibility for them.
It is certain that AI-driven automation will influence and change the economy over the coming years and
decades. The challenge for all stakeholders and policymakers will be to update, strengthen, and adapt policies
to respond to the economic effects of AI. The solution, it seems, lies in identifying skills required in the job
market in the future; re-skilling and retooling workers for the new job scenario; revamping education for jobs of
the future; and also support and develop AI for its many benefits.
Though no one can be certain how much and how far the human race will benefit from AI, or what drawbacks
and disruptions people across the globe will face because of it, the need to be prepared for its impact on an
individual, community, national and international level is vital and necessary in the future.
Q1. What is ‘artificial intelligence’?
a) Intelligence feigned by some humans.
b) Intelligence exhibited by machines and software.
c) Intelligence which is based on falsehood.
d) Inappropriate intelligence.
Q2. Mr. OS says, ‘We are all responsible’. For what does he hold us responsible?
a) For creating new jobs in the industry.
b) For developing new software for industry.
c) For creating technology leading to loss of jobs.
d) For creating new start-ups.
Q3. The way forward for the tech community is
a) To develop more software.
b) To create an environment in which employees feel comfortable.

c) To participate in discussions.
d) To train the existing workforce for tech jobs of the future.
Q4. Which is the closest meaning of a ‘start-up’ in the context?
a) To start something new.
b) An insolent person.
c) A young company that is just beginning to develop.
d) Fresh and modern.
Q5. Isaac Asimov says, ‘There is no way but onwards.’ He means that
a) We have to move forward quickly.
b) Science and technology are bringing rapid changes in our lives.
c) Further development in science and technology will find solutions to problems created by new
inventions.
d) Moving on with life is the only option available to us in the current scenario.
Passage 2
‘The difference between technology and slavery is the slaves are fully aware that they are not free’ Nassim
Nicholas Taleb
How is technology impacting our lives? Many research studies are seeking answers to this question and
coming up with data and information that is worrisome. As the human race increasingly depends on devices for
work and leisure, technology invades every aspect of our lives. We have appliances in our kitchens and homes,
machines and computers in offices, and of course, and innumerable gadgets without which people feel lost and
incomplete.
In fact, we now try to measure every aspect of our lives with gadgets and gizmos available in the market. These
health devices can track routine activities like sleep, exercise, diet, heartbeat, breathing rate, steps taken,
water intake and every conceivable aspect of life. Health and fitness is measured by a smart watch, fitness
band and other wearable apps available in the market. Though many of these apps are truly useful to measure
health parameters like blood pressure, heart rate, etcetera for the ailing; they have begun to dominate the lives
of people for whom it becomes their personal health information guru. If the health parameters do not match the
desired outcome of the application they are using, it causes anxiety and stress. Many health freaks end up with
obsessive-compulsive disorders.
Several psychiatrists disapprove of our dependence on gadgets to assess our health. They refer to it as the
over monitoring syndrome. Instead of listening to our own bodies, which are best judges of our physical and
mental health, we look at the numbers on the gadget to tell us whether we had a good workout or sufficient and
restful sleep at night. Since every human being is different, can an app accurately match and measure the
parameters of each individual using it? Another downside is that instead of enjoying the simple health benefits
and pleasure of a sport/ workout, the completion of the target becomes the focal point of the exercise.

The advice given by medical practitioners is that a healthy life is judged by your physical, mental and social
wellbeing and not machines of any kind. So use gadgets judiciously and do not let them dictate your life.
Q1. Health devices are useful for
a) checking our moods
b) keeping fit and happy
c) keeping a track of everyday activities like exercise, sleep etc.
d) monitoring work and leisure activities
Q2. Medical practitioners’ advise that we should measure health by
a) physical fitness
b) mental fitness
c) social wellbeing
d) all of the above
Q.3. The drawbacks of health devices are
a) they are too bulky.
b) they are very costly.
c) they cause pressure and anxiety in users.
d) they are a cause of too much distraction.
Q4. We should assess our health by
a) using health gadgets which measure all our parameters.
b) talking to a doctor.
c) listening to our own body.
d) asking family and health experts.
Q5. Find words in the passage which are similar in meaning to the ones given below
a) Dimensions
b) Supervising or overseeing
Passage 3
Studies by the Bengaluru-based Swami Vivekananda Yoga Anusandhana Samsthana (S-VYASA) analysed the
changes that take place in the body during Om meditation. The study found “small but statistically significant”
reduction in hear-rate during Om meditation. This, according to the researchers, suggests a deep psycho
physiological relaxation, which in turn increases alertness. The study also showed decrease in blood flow in the
skin, which, too, is indicative of improved alertness.

Some studies based on the analysis of electroencephalographic (EEG) recordings have shown that
mindfulness meditation improves relaxation. One study that looked at performance in cancellation tasks (a
psychometric test of visual perception and vigilance) in 70 healthy subjects- some of them meditated before the
task-found that performance in such tasks improves after meditation.
Researchers have demonstrated that meditation leads to positive changes in midbrain-associated with vision,
hearing, motor control sleep and alertness-whether one choose to meditate on a single syllable or a series of
thoughts, Transcendental meditation, which uses a sound or mantra, improves perception of hearing. In the
various studies done by-S-VYASA on sleep and meditation, it is said meditation in many ways is similar to a
deep state of sleep. Bodily sensation is voluntarily reduced in both these conditions. However, unlike in sleep,
the level of awareness is significantly higher in meditation.
Q1. Meditation benefits the
a) Body
b) Mind
c) Spirit
d) All of the above
Q2. Transcendental Meditation uses
a) Sleep mode
b) Sound or mantra
c) Music
d) Psycho-physiological phenomena
Q3. Select the most suitable title for the passage
a) Mindful Meditation
b) Body of Meditation
c) The Science of Meditation
d) Best of Meditation
Q4. Select the option which is closest in meaning to ‘vigilance’ in the context
a) Keeping track of
b) Helpfulness
c) Perception
d) Attentiveness
Passage 4
Cerebral Matter
The human brain has been examined for ages in an attempt to understand its structure and functioning..
Scientists, over time, have indicated that the slow decline of brain as you age is inevitable. It is true that after
the age of forty the brain begins to lose volume. However, it has recently been discovered that if we continue to
keep it active by using it to learn multifarious new and challenging skills and activities, it will improve instead of

declining. Research shows that we can not only change the way we think and feel, but that those thoughts and
feelings can change the very physical workings of the brain-it is called neuroplasticity. And that means the brain
you own is the one you build, and you are building it every day with what you do. Exercise and nutrition are
key, and genetics plays a role, of course.
A US study recently published findings on online brain training games, concluding that the games-which
challenge memory and reasoning skills-could cut the risk of dementia by a third. Experts described these
results as “spectacular”.
But there are other changes you can make that have a proven impact on brain function. You need to challenges
you brain so find something really difficult and new that you like to do-and do it. Numerous studies prove that
the more mentally active you stay, the longer you stay mentally active, building new networks among your brain
cells. Build a boat, learn a language, make art, make music-and don’t retire from life when you stop working.
Studies show that the educated brain stays sharp longer, so keep learning-or even better, teach a class.
The healing benefits of sleep are obvious. Now studies show that it enhances memory if you sleep within a few
hours of learning something new-and that sleep deprivation disrupts memory formation. These studies, both
from the US, found that even a very short sleep after learning strengthens memory. It appears that our
unconscious (or autonomic) nervous system stays at work while we sleep, seemingly consolidating all that new
learning.
And don’t forget naps. Even very short ones can enhance memory and improve learning. Sara Mednick, a
professor of psychology at the University of California, Riverside, author of Take a Nap! Change Your Life and
co-author of one of the sleep studies, has said that napping between 15 and 90 minutes of great for the brain
and can be as good as a whole night’s sleep.
Dozens of studies show meditation reduces stress. And newer studies show meditation physically changes the
brain. Ongoing studies from Richie Davidson at the Center for Healthy Minds at the University of Wisconsin-
Madison, USA, have shown meditation increase grey matter in parts of the brain associated with flexibility,
memory and learning, and also executive function-the ability to solve problems and make choices. While the
most dramatic changes were seen in brains that had been meditating for decades, measurable brain changes
were seen after only a few months.
(Source: The Week)
Q1. Neuroplasticity refers to
a) Ability of brain to form and reorganize connections to remain active and young
b) Flexibility of the brain
c) Challenging and stretching the brain
d) Change thoughts and feelings
Q2. The brain remains active and agile if
a) Eat nutritious food
b) Meditate

c) Build new networks in the brain by learning new things

d) All of the above
Q3. The best way to prevent dementia is
a) Exercise everyday
b) Control your thoughts and feelings
c) Meet many people frequently
d) Enhance memory, reasoning skills and continue learning all your life.
Q4. Sleeping is
a) Detrimental for physical and mental health
b) Makes you lethargic
c) Beneficial for all brain functions
d) Disrupts memory formation
Passage 5
‘ChanakyaNeeti’ is synonymous with efficient statecraft around the world, and Chanakya is India’s face of
political statecraft and the rich political understanding of its ancient heritage. No political efficiency is devoid of
understanding Chanakya and his ways of statecraft. In fact, he showed the world what political theory is in
practice. Ancient Indian history is incomplete without a reference to his ways of statecraft and politics.
Chanakya amazes any scholar with his multifaceted character, but it had a distinct focused aim. He was more
about philosophy and thoughts put into action. He does not bore you with his philosophical theory but engages
you to think, act and achieve what you dream of. He overthrew a mighty empire and put in the throne a humble
man like Chandragupta Maurya. He identified the potential ruler from a group of children, thus gave the world a
great sovereign who united the Indian subcontinent into a political and administrative unit.
For sure, Chanakya’s mental capabilities were superb. The modern global diplomacy revolves around his
principal of ‘saam, daam, dand, bhed’ (persuade, purchase/ set a price upon, punish, exploit the weakness).
His ‘Arthashastra’ elevates the state to a position where service to it entails imperatives unknown to morality
Chanakya would be identified as a professor of political science and economics at Taxila. He was an economic,
political and royal adviser and a think tank, and can be credited to have given India its first complex united
empire.
Q1. ‘Chanakya Neeti’ is
a) An individual
b) A political treatise
c) A philosophy
d) A complex way of thinking

Q2. Chanakya amazes scholars because of

a) His character
b) His focused aim
c) Boring political philosophy
d) Ability to get people to think, act and achieve their dreams.
Q3. In ‘Arthashastra’ Chanakya places the interests of the state
a) Below moral responsibility
b) At par with moral responsibility
c) Above any moral responsibility
d) The state has nothing to do with moral responsibility
Q4. The modern day global diplomacy follows the principle of
a) Reward, request, entreaty and punishment
b) Request, cajole, threaten and persuade
c) Purchase, punish, request and accept
d) Persuasion, exploitation, punishment and purchase
Q5. Pick out words from the passage which means
a) Involves
b) Raises
Passage 6
‘Kindness & politeness are not overrated at all, they are underused’—Tommy Lee Jones
Following the latest trends and being fashionable is the ‘in thing ’these days. This fad is not only prevalent in
clothes, accessories, home décor and every conceivable thing, but also attitude and behavior. These days’
being rude, loud, intolerant and aggressive is ‘COOL’. Anyone who is quiet, polite, and keeps a low profile is
labeled a sissy, simple and regressive.
Increasingly, the world is becoming ‘I’ centric. Everyone believes and follows the principle of ‘ME’ and
‘MYSELF’ above ‘YOU’ and ‘YOURS’ Checking your phone repeatedly when in company, not listening to
others, interrupting a conversation, talking loudly on the phone in public places, parking my car in the middle of
the road and being unmindful of the traffic chaos, being nasty on social media, aggression on the road is all a
part of normal behavior these days.
A 2013 survey by Vital Smarts found that as social media usage surged over the years, it has given rise to
increasing cases of incivility; with 78 per cent of 2,698 people reporting and increase in rudeness online. Social
media has brought about an increase in bad manners and loss of courtesies, decency and etiquette in society.
Perhaps, it is easier to be mean, nasty and rude when you are not in a face-to-face interaction with somebody.

Some reality shows on T.V. encourage bad manners and vulgarity. People get vicarious pleasure in watching
the contestants sling mud on each other and fling sleazy accusations on others. The more conniving, cunning
and crude you are, the higher your chances of winning. It is a reflection on our society that thrives on such
shows. Sadly, appalling behavior and intolerant views, with a good dose of abuse, aggression and expletives
thrown in, have become fodder for the soul.
Q1. We are becoming increasingly rude because
a) of modern day stresses
b) we like being rude
c) social media encourages such behavior
d) we aren’t concerned about others feelings
Q2. In some the winner is
a) polite and courteous
b) friendly and considerate
c) happy and carefree
d) nasty and discourteous
Q3. These days it is ‘fashionable’ and ‘cool’ to be
a) dressed in the latest fashion
b) knowledgeable and accessible
c) funny and friendly
d) ill- mannered and insolent
Q4. Pick out words from the passage which mean the following
a) scheming
b) imagined
Passage 7
RBI GETS POWER TO ACT AGAINST DEFAULTERS
The government has promulgated an ordinance empowering the Reserve Bank of India (RBI) to issue specific
instructions to banks to act against defaulters and also initiate bankruptcy and insolvency proceedings under
the law, while promising more steps to ensure that banks get cracking on tackling bad debt amounting to over
` 6 lakh crore.
While details of additional steps will be announced shortly, finance minister Arun Jaitley told reporters that new
targets, being fixed for the state-run lenders as part of the annual exercise, will link additional equity support to
immediate “cash release initiatives”, such as sale of assets, closure of non-profitable branches, steps to turn
around the business and strengthening of credit appraisal process.

While some of the steps such as sale of non-core assets have been discussed in the past too, banks failed to
make much headway. For the moment, the government has focused on the legal provisions through the
ordinance to let the RBI to issue “directions to any banking company or banking companies to initiate
insolvency resolution process in respect of a default under the provisions of the Insolvency and Bankruptcy
Code (IBC), 2016”.
The ordinance also empowered the RBI to set up sector oversight panels that will help shield bankers from
possible action by investigative agencies looking into loan restructuring proposals. The fear of agencies such
as the CBI, the Comptroller & Auditor General and the Central Vigilance Commission have been cited by
bankers to hold back decisions.
“A Committee which oversees such JLF (Joint Lenders Forum) arrangements is one step which will give them
(bankers) this comfort level,” finance minister Arun Jaitley said at a press conference. An amendment is also
proposed to the Prevention of Corruption Act, for which a Bill was introduced in parliament. The standing
committee has submitted its report on it and a revised Bill will be introduced in parliament soon.
Jaitley – who made no bones about “unacceptably high level of non-performing assets (NPAs)” hindering the
capacity of lenders to fund economic activities said the government has also given a one-time general
authorisation to the RBI. The ordinance, recommended by parliament on Wednesday, was promulgated by
President Pranab Mukherjee on Thursday evening. The ordinance, which inserts two new provisions into the
Banking Regulation Act 1949, will have to be placed in parliament for approval in the monsoon session.
“The object of this act is that the present status quo cannot continue. And, the present status quo is that not
much was moving and therefore paralysis in the name of autonomy is detrimental to the economy itself and
therefore really requires to be broken,” Jaitley said. He said the move will expedite commercial decisions of
banks. The minister said one of the objects is that “when bankers take commercial decisions on commercial
and banking considerations, they must have adequate comfort level”. (Source: The Times of India)
Q1. The Reserve Bank has been empowered to
a) act against loan defaulters.
b) begin bankruptcy and insolvency proceedings against many people.
c) tackle bad debt by withdrawing money from accounts of defaulters.
d) give warning to loan defaulters.
Q2. Bankers do not take action against defaulters because they
a) have no powers to do so.
b) fear action by investigative agencies.
c) are forbidden to do so by forces in power.
d) have no desire to do so.
Q3. According to Mr. Jaitley, the present status quo cannot continue as
a) it is detrimental for the economy.
b) nothing is moving forward.

c) borrowers are taking the banks for granted.

d) the banks have to do something.
Q.4. Which is the most appropriate meaning of ‘status quo’
a) high status in society.
b) the status quotient in society.
c) existing circumstances.
d) poor circumstance.
Passage 8
For many years now the Governments have been promising the eradication of child labour in hazardous
industries in India. But the truth is that despite all the rhetoric no Government so far has succeeded in
eradicating this evil, nor has any been able to ensure compulsory primary education for every Indian child.
Between 60 and 100 million children are still at work instead of going to school, and around 10 million are
working in hazardous industries. India has the biggest child population of 380 million in the world; plus the
largest number of children who are forced to earn a living.
We have many laws that ban child labour in hazardous industries. According to the Child Labour (Prohibition
and Regulation) Act 1986, the employment of children below the age of 14 in hazardous occupations has been
strictly banned. But each state has different rules regarding the minimum age of employment. This makes the
implementation of these laws difficult. Also, there is no ban on child labour in nonhazardous occupations. The
act applies to the organised or factory sector and not the unorganised or informal sector where most children
find employment as cleaners, servants, porters, waiters, among other forms of unskilled work. Thus, child
labour continues because the implementation of the existing law is lax. There are industries, which have a
special demand for child labour because of their nimble fingers, high level of concentration and capacity to
work hard at abysmally low wages. The carpet industry in U.P. and Kashmir employs children to make hand-
knotted carpets. There are 80,000 child workers in Jammu & Kashmir alone. In Kashmir because of the political
unrest, children are forced to work while many schools are shut. Industries like gem cutting and polishing,
pottery and glass want to remain competitive by employing children.
The truth is that it is poverty which is pushing children into the brutish labour market. We have 260 million
people below the poverty line in India, a large number of them are women. Poor and especially woman-headed
families have no option but to push their little ones in this hard life in hostile conditions, with no human or
labour rights. (360 words) (Source: internet)
Q1. What does the word ‘brutish’ mean, as used in the last paragraph of the passage?
a) Easy going
b) Barbarian
c) Idealist
d) Categorical
Q2. According to the passage, how many children are still working in hazardous industries?
a) 100000

b) 1000
c) 1000000000
d) 10000000
Q3. ‘The implementation of the existing law is lax’ what does this sentence mean?
a) Laws made are not implemented
b) Government laws have no relevance
c) The law in discussion is not sufficiently strict
d) The existing law needs amendments
Q4. Select a suitable word to replace the word ‘hazardous’ as used in the first paragraph, hazardous
industries.
a) Chaotic
b) Renewable
c) Smoky
d) Dangerous
Passage 9
None else could sit in Grandfather’s chair so long as he was present. When unoccupied, it had to remain so, for
it was meant to be filled by Grandfather alone. After Grandfather, the privilege was Father’s, followed by the
others. And so, sat upon by this custom through many generations, it seemed the chair itself gathered power.
For imagine, Grandmother herself says that even Vikramaditya’s throne had gathered power owing to this same
tradition! (Source: Kannada Writings)
Q1. What is the most suitable inference basis the passage:
a) Houses having grandfathers would have special chairs
b) A chair would be powerful if Vikramaditya sat on it
c) The chair would remain empty for eternity if Grandfather was not present but alive
d) Both a and b
Q2. Identify the style of writing
a) Descriptive
b) Narrative
c) Argumentative
d) Travelogue
Q3. Which of the following could be true based on the passage?
a) Even women agreed with the tradition of male superiority
b) Only men could argue

c) Women chose to rebel against male dominance

d) All of the above
Q4. Give a suitable title to the passage
a) The Chair
b) The Grand father Chair
c) Vikramaditya’s throne
d) Fight for your rights
Passage 10
Today, the Arctic is warming twice as fast as anywhere on earth, and the sea ice there, is declining by more
than 10% every 10 years. As this ice melts, darker patches of ocean start to emerge, eliminating the effect that
previously cooled the poles, creating warmer air temperatures and in turn disrupting normal patterns of ocean
circulation. Research shows the polar vortex is appearing outside of the Arctic more frequently because of
changes to the jet stream, caused by a combination of warming air and ocean temperatures in the Arctic and
the tropics.
The glacial melt we are witnessing today in Antarctic and Greenland is changing the circulation of the Atlantic
Ocean and has been linked to collapse of fisheries in the Gulf of Maine and more destructive storms and
hurricanes around the planet.
What happens in these places has consequences across the entire globe. As sea ice and glaciers melt and
oceans warm, ocean currents will continue to disrupt weather patterns worldwide. Industries that thrive on
vibrant fisheries will be affected as warmer waters change where and when fish spawn. Coastal communities
will continue to face billion-dollar disaster recovery bills as flooding becomes more frequent and storms become
more intense. People are not the only ones impacted. In the Arctic, as sea ice melts, wildlife like walrus are
losing their home and polar bears are spending more time on land, causing higher rates of conflict between
people and bears. (Source: worldwildlife.org)
Q1. Which of the following statements is true as per the passage?
i) Wildlife and aquatic life are not impacted due to the glacial melt.
ii) Glacial melt leads to darker patches of ocean.
iii) Weather patterns are least effected by glacial melts.
iv) Frequent flooding and storms at coastal areas could be a consequence of melting glaciers.
a) i, ii, iii
b) ii, iv
c) Only ii
d) All of the above
Q2. What is the tone of the author for the state passage?
a) Sarcastic

b) Ludicrous
c) Thoughtful
d) Gloomy
Q3. ‘High rate of conflict between bears and people’ means:
a) Bears are stronger than humans
b) Humans kill bears
c) Survival of bears and humans together is getting difficult
d) The ecological balance is disturbed.
Q4. The passage could be an excerpt from:
a) A school text book
b) A political science journal
c) A novel
d) A documentary on wildlife
Passage 11
Bitcoins and other crypto currencies will see increasing use in India, according to industry players, who say
that, right now, the sector is too small to be regulated by the Reserve Bank of India (RBI) or Finance Ministry.
Bitcoin companies also say that volatility in the crypto currency's price is likely to continue since it is still
attracting new investors with inadequate knowledge about the market, with speculation separately fuelling the
price gyrations.
“The fluctuation has always been there, but suddenly there has been a surge because of a few reasons,” said
Mr. VSF, CEO of CDE. “One, things that are happening in the market. Some countries have legalised crypto
currencies like Japan and Korea, and in the U.S. they have announced that there will be bitcoin futures trading.
So, this not only gives a legal standing to it, it also opens the door to speculation. The second thing is that
people are seeing others put in ` 1 lakh and making 10% the very next day, so that is also bringing a lot of
laymen into this, which may or may not be a good thing, ” he further added.
Another reason for the price volatility, something that will continue for some time, is the disaggregated nature of
the bitcoin market.“Since bitcoin is widely distributed and the majority of it is not owned by a limited number of
people, that makes it volatile,” Mr. A, founder of BCD, said. “As far as the future is concerned, I won’t want to
comment on the price, but adoption will increase. Now, the serious investors are eyeing bitcoin. No newspaper
or serious person would have mentioned bitcoin five years ago, but now all eyes are on it.”
While the RBI has cautioned against its use, informing users, holders, investors and traders dealing with virtual
currencies that they are doing so at their own risk, Securities and Exchange Board of India Chairman recently
said the cryptocurrency had so far not posed any systemic risk. He added that the government had formed a
panel to examine it.
Q1. What does the word ‘volatile’ means (Since bitcoin is widely distributed and the majority of it is not
owned by a limited number of people, that makes it volatile……..)

a) Violent
b) Unstable
c) High
d) Irrational
Q2. Give a synonym for the word ‘gyrations’ as used in the first paragraph.
a) Evolution
b) Cyclone
c) Spinning
d) Rising
Q3. What is the primary reason for laymen to start believing in bitcoin?
a) It’s easy to use nature
b) The fact that the value increases by 10% the very next day
c) There is no check on bitcoin transactions
d) Japan has legalised it
Q4. What are the reasons mentioned for the volatility in the crypto currency price?
a) Legalised in few countries
b) Fast money
c) New investors
d) Inadequate market knowledge and new investors
Q5. According to Mr. A, which of the following statements said by him are false?
a) The adoption of bitcoin will decrease as buyers are no more interested.
b) He does not want to comment on the bitcoin price.
c) Few years back, this concept was not discussed.
d) People now seem to show interest in bitcoin.
Passage 12
Jallikattu, the bull-taming sport of Tamil Nadu banned by the Supreme Court due to cruelty to the animals, is
not just a folk sport. It has spawned an economy of its own in rural parts of the state that has far-reaching
implications.
Bulls that are reared for Jallikattu are an asset class of sorts. For instance, a poor farmer buys a bull calf for
` 15,000. He raises it to make it strong. The feeding and maintenance of the bull costs him nearly ` 300 a day.
The calf matures after one-and-a-half years. If the farmer makes it perform in Jallikattus, he can win prizes if it
performs well.

That also raises its price to a few lakhs. Good bulls provide a very high return on investment. The Supreme
Court's decision to ban Jallikattu has brought down prices of the sport bulls. From ` 2 lakh to ` 3 lakh, they
began selling at mere ` 5,000. Apart from the cultural angle, there is a small economy involved. Rearing of
sport bulls not only give small farmers and the rural poor a chance to make a low investment in a calf and get a
big return if it performs well in a Jallikattu; rearing a Jallikattu bull also supports a range of rural poor who make
accessories for the bull. Since a Jallikattu bull is a matter of pride for the owner and a potential means of high
return, it is decorated with various accessories made by rural artisans. Rich owners of Jallikattu bulls employ a
number of poor workers for the upkeep of the bull. Also, a lot of money is spent on a Jallikattu event.
It ranges from ` 50,000 to ` 20 lakh. Dozens of Jallikattus were organised before the legal intervention by
PETA. Jallikattus are big events that draw people in thousands. They generate a lot of consumption around
them which is significant for the rural poor.
Q1. Why has the price of sports bulls reduced?
a) Bulls are not being fed properly.
b) Farmers have become poor and hence do not care for their bulls.
c) People are buying cows more than bulls.
d) The Supreme court ban on Jallikattu.
Q2. What amount approximately is spent on a Jallikattu event?
a) Thousands
b) Ten thousands
c) Crores
d) Lakhs
Q3. How do good bulls offer a high return on investment?
a) The bull becomes stronger on becoming a sports bull.
b) The price of a bull increases after its win.
c) The Supreme Court awards the owner of a winner bull.
d) Not stated in the passage.
Q4. Why does Jallikattu bull rearing effect people other than the owner?
a) It offers distribution of money.
b) It involves people who make accessories and help in rearing of the bull.
c) All villagers own one bull.
d) The owner has to pay of his debts.
Q5. Why was the folk sport Jallikattu banned by the Supreme Court?
a) Not many people were interested in it.
b) The bulls were not properly fed to play the sport.
c) It caused cruelty to the animals.
d) All of the above.

ANSWER KEY
Passage 1 : Q1. b. Q2. c. Q3. d Q4. c Q5. c
Passage 2 : Q1. c Q2. d Q3. c Q4. c Q5 a. parameters b. monitoring
Passage 3 : Q1. d Q2. b Q3. c Q4. d
Passage 4 : Q1. a Q2. d Q3. d. Q4. c
Passage 5 : Q1. b Q2. d Q3. c Q4. d Q5. a. entails b. elevates
Passage 6 : Q1. c Q2. d Q3. d Q4. d. Q5. a. conniving b. vicarious
Passage 7 : Q1. a Q2. b Q3. a Q4. c
Passage 8 : Q1. b Q2. c Q3. c Q4. d
Passage 9 : Q1. c Q2. b Q3. a Q4. b
Passage 10 : Q1. b Q2. c Q3. c Q4. d
Passage 11 : Q1. b Q2. c Q3. b Q4. d Q5. a
Passage 12 : Q1. d Q2. d Q3. b Q4. b Q5. c

CHAPTER 5
NOTE MAKING
GOALS

1. To read texts of varied lengths from a wide range of subjects and analyse them critically.
2. To develop a basic understanding of note making and its nuances.
3. To use different techniques of note making: linear and non-linear.
4. To improve comprehension and retention of text through accurate and meaningful notes.
5. To develop excellent review and reusable resources.
LEARNING OBJECTIVES
 Skim through (reading the text quickly) to identify the main idea / theme of text.
 Scan (look at all parts of carefully) for details.
 Differentiate between main ideas and supporting details.
 Sift through the given material to identify the most important details.
 Provide an appropriate title for the given information / text.
 Categorise the information gathered under suitable headings and sub- headings.
 Present the given information in the form of notes using appropriate format.
 Use symbols, abbreviations and acronyms while making notes, to save time.
 Summarise the given notes in as few words as possible.

INTRODUCTION
Note making is an essential study skill. Amongst the most important measure to achieve excellence in
academics is making good notes and reviewing them regularly to maximise learning. According to a dictionary
definition, note making is the practice of recording information from another source. The source could be a
book, an event, a meeting or a discussion. Note making is useful as going through bulky documents (both hard
copy and soft copy), attending lectures and day-long conferences trying to remember what was preached, can
be very tedious.
Moreover, it has become imperative that the skill of note making be developed in a world where there is an
explosion of information. There is a scarcity of time and the information available is vast, therefore, making
brief notes with filtered and relevant information offers convenience. It allows one to skim and scan through
available sources and make note of the desired knowledge in a form that is not only easy to write, easy to read
but also less theoretical.
ADVANTAGES OF NOTE MAKING

One of the main advantages is that the learner can make notes in a pattern that he/she is comfortable and
familiar with. Notes are useful records of important points for future use. They aid in presenting information in a
more organised and planned manner so as to help you to remember pertinent details effectively. Making notes
that are effective is about making sense of the material in a manner that is personal and individualised, thus
ensuring a better understanding. Furthermore, note making helps learners master the art of learning volumes of
text quicker and aids in saving time while revising, particularly before exams.
A few different styles of note making have been discussed in this chapter. For the benefit of the students,
sample notes and practice exercises have been included. However, for academic purposes there is a specified
format and style that is followed. It is advisable to follow the given template to keep your notes in the standard
form to make them readable.
STRATEGIES FOR EFFECTIVE NOTE MAKING

♦ Read the text at least twice. The first time to get an overview or to identify the main idea and the
second time to draw important points.
♦ Frame a heading/title based on the main idea. It should be short. Avoid using long sentences as a title.
♦ Look at how the main idea has been presented and developed. Normally there are three or four
subordinate/associated ideas. You can frame subheadings based on these.
♦ Ignore information or points which are less important. Be as brief and specific as possible. Leave out
examples and other unnecessary details.
♦ Systematically divide and sub-divide the important information, write the points in logical sequence.
♦ Though you write in phrases or points only, the information should be complete.
♦ Indent, i.e., suitably space and number the sub-headings and sub-sub points.

3 NOTE MAKING 5.3
♦ Leave no space for ambiguity.

♦ Avoid adding your own interpretation.
♦ Ensure that you DO NOT change the author’s intended meaning.
♦ Abbreviate often-repeated terms or lengthy words. Any abbreviation used should not hamper
comprehension.
NOTE MAKING AND NOTE TAKING

Often the two terms, note taking and note making, are used synonymously. But we must distinguish between
the two as there are subtle differences between them.
Note taking is a passive process that involves taking down what is heard or read without actually processing
the information. Information is often copied from the original source and rewritten in a similar layout. In note
taking, notes being taken are often unselective, trying to cover as much of the information as possible without
highlighting the main points or issues.
Whereas, note making is a more active and focused activity. It assists your understanding of new material if the
notes are organised in your own way and in your own words. Here the attempt is to produce notes that are
organised in a way that makes more sense or leads to more connections between them. Note making makes it
easier to distinguish between important issues and detail.
Note taking should be regarded as the first-stage of the process and should lead to note making.
STYLES OF NOTE MAKING

As mentioned earlier, note making allows one to skim and scan through available sources and make note of the
desired knowledge in a form that is not only easy to write, easy to read but also less theoretical. Therefore,
there are various ways in which one can present their notes. Typically, there are two styles of note making:
Linear and Non-linear.
I) Linear Note Making
Linear note making is the simplest, therefore, the most common style of note making used by people.
In this form of note making, notes are written down the page, one line after the other in a structured
manner. Such notes include headings for main ideas and concepts, sub-headings for main points
within those ideas. Linear notes include use of key words, underlining, indentation, and use of
abbreviations. This format will be discussed in detail later in the chapter.
Example:
Note Making Tips
A. Reading
A.1 read twice
A.1.1 1st time – identify main idea
A.1.2 2nd time – identify important points

A.2 UL imp. words

B. Planning – division of content acc. to
B.1 theme
B.2 importance
B.3 time
C. Writing
C.1 sub - headings
C.1.1 about 3 – 4
C.1.2 use phrases
C.1.3 ignore unimportant info.
C.1.4 indent and number sub-headings and sub- points
C.2 abbreviation
C.2.1 abbreviate long words/often rpted words
C.2.2 use common symbols and acronyms
II) Non- Linear Note -Making
Non- linear notes have some distinctive patterns. They present and connect ideas in diagrammatical,
non-linear forms. Non-linear styles of note making include mind maps, tables, flowcharts, and tree
diagrams. This technique has a number of advantages. It enables you to see a large amount of
information on one page and the connections between the key concepts can be shown easily.
Mind mapping is a more visual representation of information. Ideas are presented diagrammatically.
The mind map starts with a main concept and branches out to other concepts related to the main idea.
Each of these is comparable to the sub-heading and details in linear note making. Mind maps can
include images, words, symbols and other visual representations of concepts. Moreover, additional
information can be included easily and the open ended nature of the pattern means that new
connections can be made easily.
Example:
Source: www.mindmapart.com

5 NOTE MAKING 5.5
A table is most commonly used to make comparisons. This form of note making is an extremely simple and
effective way of presenting differences and similarities with clarity.
Example:
Linear Note Making Non- Linear Note Making
Connections between ideas are clear Connections between ideas are quite clear
Not very visually appealing Very visually appealing
Very difficult to add information later Normally easy to add information later
Structured Not very structured
Made using a format No fixed format
A flowchart is a useful form of notes. It is best used when a process or a change over time needs to be
depicted. A flowchart usually has steps shown in boxes connected by arrows which give one an idea about the
sequence of events or the process.
Example:
Source: http://www.assignmentpoint.comtree

A tree diagram, if turned upside-down, resembles a tree. They are used to show classification.
Example:
Source: hierarchystructure.com
Mechanics of Linear Note Making
As the name suggests, linear style of note making moves down the page using headings, sub headings, bullets
and pointers which finally leads to structured information. It has been seen that this form usually uses the
roman numerals (I, II, III, IV, V and so on) to make sub points, though this is not mandatory. One can use
letters, numbers, or even pointers while making notes.
I) Format
A typical note making format should look somewhat like this:
Heading
I. Sub Heading
I a. sub point
I b. sub point
I c. sub point
Ic (i). sub – sub point
Ic (ii). sub - sub point
II. Sub Heading
II a. sub point
II a (i). sub – sub point

7 NOTE MAKING 5.7
II a (ii). sub - sub point

II a (iii). sub – sub point
II b. sub point
II c. sub point
III. Sub Heading
III a. sub point
III b. sub point
III c. sub point
III c (i). sub – sub point
Key:
Abbreviations used
Symbols used
II) Heading/title
This basically refers to the topic in question. A suitable heading/title makes it easy to connect with the topic, or
subject of discussion for which the notes have been made. You can choose a title for the notes by identifying
the main idea or theme of the given passage or text. Keep the title as short as possible. Avoid using long
sentences. Titles for notes have to be direct and to the point. They usually will answer the question ‘What is the
article / text / report about?’
Example: Careers in Commerce; Healthy Living; Social Media: A Bane; Mutual Funds: Risks and Returns
III) Sub-heading
The sub heading, as the name suggests, is a subordinate division of the main topic. In other words, it is the
heading given to the sub-section of an article, report, or any event. Under the sub-heading would follow details
(sub – points and sub-sub points) of the sub-section/topic, which is part of the main topic. So if the sub-heading
is numbered as Roman numeral I, details would follow as sub- point I a, and sub – sub points I a (i) and so on.
For Example
Electronic Communication Heading
I. Types of communication Sub heading
Ia. Telephone
Ib. Fax
Sub-point
Ic. Scan
Id. Internet

Id (i) E-mail
Id (ii) Skype Sub-sub point
Id (iii) Blogs
NOTE: Try to keep the notes (sub-headings, sub-points and sub-sub points) as brief as possible. Most texts or
essays can be divided into the following sub- headings:
I) Facts, causes, benefits, and suggestions (for positive content)
II) Facts, causes, consequences, and solutions (for negative content)
II) Facts, advantages and disadvantages
IV) Past, Present, and Future
IV) Indentation
The act of proper alignment and spacing of written matter is called indentation. In linear note making indenting,
i.e., shifting from the margin is used to clearly indicate subheadings, sub–points and sub-sub points. Similarly,
sub-headings, though separated by points are placed below one another. Sub - points and sub-sub points too
come below one another. Such use of indenting gives your notes a visual character. You can see the main idea
and its various aspects at a glance.
These days, with the extensive use of gadgets, such as computers for writing, indentation has become an easy
task. User-friendly software like MS Word, MS Excel, etc., take care of headings, sub headings, bullets,
pointers, styles and so on. A point that must be noted is that too many indents/pointers make the content
complicated to understand.
Need for Indentation
♦ Offers a well defined structure.
♦ Makes it readable and comprehensible.
♦ Increases the objectivity of the content.
V) Abbreviations / Acronyms / Symbols
Abbreviations, acronyms and symbols are used in order to save time and space Moreover their use can make
your notes easier to read. Acronyms can be used both (whether you’re typing or writing by hand), The
shortened form of a word is called its abbreviation. Example: contd.(continued). An acronym is a stand-in for a
string of words. Unlike abbreviations, they are words consisting of the first letters of each word in the name of
something. Example: NASA (National Aeronautics and Space Administration)
Ways to abbreviate words
Almost any word can be shortened during note-making. Given below are some ideas about how to do this.
A) Use the beginnings of words.
One way to shorten a word is to use only the first few letters of the word. Example:
 info. - information
 max. – maximum

9 NOTE MAKING 5.9
 stat. – statistics
 corp. – corporation
 pop. – popular
 int. – interest
 promo. – promotion
B) Use the beginnings of words with the final letter.
Sometimes a word can be abbreviated by using the first few letters of the word and adding the final
letter to it. An apostrophe (‘), may be added in the place of the omitted letters. For example:
 govt. or gov’t. - government
 dept. or dep’t. – department
 prodn. or prod’n – production
 intl. or int’l. – international
C) Omit vowels
Abbreviations can also be formed by leaving out the vowels. It is still possible to understand the word.
Example:
 prblm. – problem
 schl. - school
 bckgrnd. – background
 yrs. – years
 flvr. – flavour
 bsns. – business
D) Use the first letter and the last letter of a word.
Some words, especially those words that have just one syllable, can be abbreviated by writing the first
and last letter of the word.
Example:
 mt. - mount
 qt. - quart
 gl. - girl
 Mr. – mister
E) Shorten the suffix at the end of the word.
At times words can be abbreviated by shortening the suffix at the end of the word.
 productn. - production

 consistg. - consisting
 processg. - processing
 implemn. - implementation
 decrg. - decreasing
 ckg. - checking
Common Symbols and Acronyms
There are many common abbreviations, acronyms and symbols which can be used for note-making. You
already are aware of many (especially the mathematical symbols). Try to start using them while making notes.
Examples of Symbols
Symbol Meaning Symbol Meaning
→ leads to & And
← caused by % Percent
↑ Increase $ Money
↓ Decrease @ At
> greater than ′ minutes/feet
< less than ″ seconds/inches
∴ Therefore ♂ Male
∵ Because ♀ Female
Examples of Acronyms
Acronym Acronym
CAO Chief Accounting Officer FIFO First In, First Out
CEO Chief Executive Officer ROE Return on Equity
CFO Chief Financial Officer COD Cash on Delivery
CIO Chief Information Officer USP Unique Selling Point
CMO Chief Marketing Officer HR Human Resources
COO Chief Operating Officer PR Public Relations
CPA Certified Public Accountant CC Copy To
CTO Chief Technology Officer FIFO First In, First Out
DOB Date of Birth AMA Against Medical Advice
SUV Sports Utility Vehicle OTC Over The Counter

11 NOTE MAKING 5.11
Suggested tips while using Abbreviations / Acronyms / Symbols

 Use abbreviations judicially.
 While using self made abbreviations, adhere to a pattern so that while going through the notes, one
can recall what the abbreviation meant.
 According to a general rule, headings should not be abbreviated. However, sub headings may/may not
have abbreviations.
 Avoid forming a sentence with only abbreviations and symbols. It would not be
comprehensible for others.
 Include a key listing the abbreviations, symbols and acronyms used.
Useful tip: Students are advised to use standard acronyms while making notes. However, there can be more
flexibility while using abbreviations. The list of abbreviations used should be listed down at the end of note
making as ‘Key for reference’.
SUMMARISING THE NOTES

A summary is a shortened or condensed version of a longer essay or reading. It is not a redraft of the original
text and should not be long. Your purpose while writing the summary is to give a basic idea of the original text,
what it was about and what the author wanted to communicate. A summary should not have a word limit
exceeding 25 percent of the original text. Remember that a summary must include all the points from the
notes. Abbreviations must not be used while summarising notes. To write a summary, you must use your own
words to express briefly the main idea and relevant details. Given below is a list of points to be kept in mind
while summarising notes:
 Use the information given in the notes.
 Do not add or subtract any piece of information.
 Do not make assumptions.
 Use short and crisp sentences as opposed to detailed and long ones of the original content.
 Avoid repetitions; use new words to express the same information.
 Try to cover maximum points.
 Reach a conclusion if required.
EXAMPLES OF NOTE-MAKING
TYPE 1
Read the following passages and make suitable notes.
Most twins are fraternal, which means they developed from two separate eggs which were fertilised at the same
time. Such twins are no more similar in physical characteristics than are any other brothers or sisters. About
one third of twins are identical, which means they developed from a single fertilised egg, and usually share a

common placenta. Unlike fraternal twins, their genetic makeup is identical, so they have very similar physical
characteristics, and are always the same sex.
Twins
I. Fraternal twins
a) dvlp from 2 separate eggs
b) ferti’n of eggs happens at same time
c) not similar in phy. chrctrstcs
II. Identical twins
a) develop from 1 egg
b) share com. placenta
c) Similar in phy. chrctrstcs
Key:
1. dvlp – develop
2. ferti’n – fertilisation
3. phy. – physical
4. chrctrstcs - characteristics
2. It may sound too fantastic to be true but if you are lucky enough to go to the Sahara Desert one day,
then you too will be able to see thousands of engraved, decorated rocks! On these rocks, there are
scenes of animals, of agriculture, of sheep-herding, and hunting; there are ceremonies and dances,
and chariots drawn by galloping horses, all pictured on the rocks as if they were part of an illustrated
book—a wonderful, stone book, which conjures up images of incredible journeys. And if we could
make a voyage to the dawn time, we would find that the Sahara was not then the desert we now know,
but a green and fertile region instead. Mighty rivers flowed down and the vegetation was
Mediterranean style: Pine trees, Holm oaks, cedars, lime trees and ash trees.
Sahara Desert
I) What can you see?
a) engr’d rocks
b) scenes of animals, hunting, agri.
c) pic. of dances, ceremonies and chariots with horses
II) What was Sahara like in initial days?
a) green and fertile
b) luxurious Mdtrn kind of veg.
c) rivers flowing down

13 NOTE MAKING 5.13
Key
1. engr’d. – engraved
2. agri. – agriculture
3. pic. – pictures
4. mdtrn. - Mediterranean
5. veg. – vegetation
TYPE 2
Read the following notes and summarise them using as few words as possible.
1) Functioning of the Ear
i) Snd travels as waves
ii) Ext. ear gathers the waves
iii) Waves are led to ac
iv) Ac inc. loudness and moves waves to erdrm
A) parts of the erdrm: three tiny bones
a) hammer
b) anvil
c) stirrup
B) change weak sound waves into powerful ones
v) Erdrm passes the waves to cochlea
v) Waves reach the Corti
vi) Hair like receptors convert sound waves to elec. impulses; pass to the brn
vii) Brn allows us to hear the sound
Key
1. snd. –sound
2. ext. – external
3. inc. increases
4. elec. – electrical
5. ac – auditory canal
6. erdrm – eardrum
7. brn – brain

SUMMARY
Sound travels in the form of waves which the external ears gather. Passing through the auditory canal which
increases the loudness, these waves move to the eardrum. The different parts of the eardrums (hammer, anvil
and stirrup) change the weak sound waves into powerful ones. Finally, the waves pass through the cochlea to
the Corti, where they get converted to electrical impulses, and reach the brain which then allows us to hear the
sound.
2) The Importance of Strategic Planning
1. SP entails
1.1 plan of action
1.2 tool for large org. & nations
1.3 tool for ind.
2. Imp. of SP for people
2.1 helps bal. b/w passivity & trying to live acc.
2.2 antithesis to simply drifting
2.3 smartness to embrace opportunities
3. Imp. of SP in business
3.1 provides knwldg about employees
3.2 max. short/long term investments
4. Fundamental steps in SP
4.1 creating a plan
4.2 keeping track of rslts
4.3 altering course based on rslts
5. How can we plan for complexities in life?
5.1 pick area of life which is most challenged
5.2 start planning for it
5.3 when that area is stabilized, dev. plan for another aspect
5.4 learn to dev. skills in making trade-offs b/w various aspects of life
Key
1. b/w - between
2. ind. - individual
3. acc - according
4. dev. - develop

15 NOTE MAKING 5.15
5. inv. – investment
6. rslts - results
7. SP – strategic planning
8. max. – maximise
9. org. – organisations
SUMMARY
Strategic planning refers to a plan of action. It is an important tool used by large organisations, industries,
nations and even individuals. It is important because it provides a balance between passivity and living
according to a plan. Strategic planning leads to smartness in embracing opportunities. Planning is important in
business because you need to know about your employees and maximise short-term and long-term
investments. The fundamental activities in planning include preparing/devising a plan, keeping track of results
and altering the course based on results. One can plan for a complicated life by picking up an area of life that is
most challenged and starting to plan for specific areas. When one area is stabilised, start on the other.
TYPE 3
Read the following passages carefully and make notes on it, using headings, sub-headings, etc. Use
recognisable abbreviations wherever necessary. Use a format you consider suitable. Supply an appropriate title
to it. Also write a summary.
1) If you are looking for ways to improve your writing skills there is one sure fire way to accomplish this.
Every time we sit down to write an article the intention should be to try and keep things short and
sweet. Good articles are short articles that get a point across with the minimal amount of words used.
All too often however we find ourselves going off on tangents thereby increasing the length of the
article. Effective writing skills include the ability to write less and say more but without repetition this
skill can be hard to develop.
Here are ways which can make you a better writer. Why say something in 100 words that can be said
in just 50? Your readers will greatly appreciate this. It is always a good idea when you have finished
writing your composition, let it sit for a while. With a little thought and a fresh perspective, you can
always edit out words, phrases, and even paragraphs that are not needed. Getting your point across
using as few words as possible will give those words you do use more impact.
Your ability to stick to the subject and get to the point is something every reader will appreciate. A
common tendency for most writers is to sometimes deviate from the main point of their articles. In fact
meandering away from your intended subject can irritate readers to the point where they do not even
finish reading what you wrote. The additional content does not necessarily add any value to the article
itself and therefore can and should be left out when possible.
Learn to write so everybody understands you and do not try to impress them with your vocabulary. The
need for a dictionary is not what your readers are looking for since this takes additional time and is
inconvenient. Always write to and for the general audience and never assume that they have an
appreciation for a verbose vocabulary. This only makes their reading all the more difficult and less
enjoyable.

The best way to improve your writing skills is through practice. One of the most effective writing talents
a person can develop is the ability to write less and say more. This is particularly true when you write
an article since you want to capture the readers’ attention without boring them. As a rule of thumb,
good articles are short articles. (Source: ArticlesFactory.com)
Improve Your Writing Skills
I) Cnsldt your thoughts.
a) use few words
b) give the topic some thought
c) edit unwanted words, phrases, and even paras
II) Stick to the sub
a) get rt. to the pt.
b) do not dvt. from the main pt.
c) addn content doesn’t necsrly add any val.
d) dvting from the topic irritates readers
III) Write plainly
a) write for the general public
b) ensure everybody undrstnds you
c) use easy vocab.
Key
1. cnsldt. - consolidate
2. paras. - paragraphs
3. rt. - right
4. pt. – point
5. dvt.: divert
5. sub. – subject
6. val. – value
7. addn. – additional
8. vocab. – vocabulary
SUMMARY
If you are looking for ways to improve your writing skills, then there are a few things you must keep in mind.
The first step is to stick to the subject. Do not divert from the topic. Get your point across using as few words as
possible to give your words more impact. Write for the general public. Use easy vocabulary. After writing the
first draft, let it sit for a while. Edit out unnecessary words, phrases, and even paragraphs.

17 NOTE MAKING 5.17
PRACTICE EXERCISES
Q1) Read the following passages carefully and make notes on it, using headings, sub-headings, etc.
Provide a key for the abbreviations used. Use a format you consider suitable. Supply an
appropriate title to it.
1) Anything printed and bound in book size can be called a book, but the quality or mind
distinguishes the value of it.
What is a book? This is how Anatole France describes it: “A series of little printed signs
essentially only that. It is for the reader to supply himself the forms and colors and sentiments
to which these signs correspond. It will depend on him whether the book be dull or brilliant,
hot with passion or cold as ice. Or if you prefer to put it otherwise, each word in a book is a
magic finger that sets a fibre of our brain vibrating like a harp string and so evokes a note from
the sounding board of our soul. No matter how skilful, how inspired the artist’s hand, the
sound it makes depends on the quality of the strings within ourselves.”
Until recently books were the preserve of a small section-the urban upper classes. Some,
even today, make it a point to call themselves intellectuals. It would be a pity if books were
meant only for intellectuals and not for housewives, farmers, factory workers, artisans and, so
on.
In India there are first-generation learners, whose parents might have been illiterate. This
poses special challenges to our authors and to those who are entrusted with the task of
disseminating knowledge. We need much more research in the use of language and the
development of techniques by which knowledge can be transferred to these people without
transmission loss.
Publishers should initiate campaigns to persuade people that a good book makes a beautiful
present and that reading a good book can be the most relaxing as well as absorbing of
pastimes. We should aim at books of quality no less than at quantitative expansion in
production and sale. Unless one is constantly exposed to the best, one cannot develop a taste
for the good.
2) Smokers will often say that they are not addicted to cigarettes. These people think of smoking
as a habit which they can control and would be able to stop at any time. While, it is true that
some people can stop smoking at will (most cannot), it must be recognised that smoking is in
fact an addiction, much like an addiction to alcohol, heroin or cocaine. Furthermore, smoking
is addictive because nicotine, a substance that when given to monkeys, rats, dogs and even
squirrels will precipitate chemical dependency in them. Cigarette addiction is the result of a
complex interaction between the smoker (host), nicotine and the environment. For the host,
factors such as personality, educational level and social setting are important. Smokers tend
to associate certain situations or moods with smoking. These associations become cues that
reinforce patterns of smoking. Having a cigarette with coffee, after dinner or while stressing
out over a job are a common habits among smokers and these become associations that
provoke craving for cigarettes.

Q2) Read the following notes and summarise appropriately.

1) Headache and their Treatments
A) Classifin
(i) tnsnh’ach
(ii) mgrneh’ach
B) Symptoms
(i) tnsnh’ach
(a) feeling tight band around head
(b) pain in neck and shoulders
(ii) mgrneh’ach
(a) pain on one side of the head
(b) vomiting and irritability
(c) bright sport of flashes of light
C) Causes:-
(i) tnsnh’ach
(a) long stretches of driving
(b) long hrs. of typing or sitting on the desk
(ii) mgrneh’ach.
(a) chocolate, coffee, smoking.
(b) MSU is certain food items
D) Treatment :-
(i) self –care techniques for shorter pd.
(ii) doctor advice for permanent treatments.
KEY
1. classifin – classification
2. h’ache – headache
3. tnsn – tension
4. mgrne – migraine
5. pd – period (Source: mkenglishlessons/online)

19 NOTE MAKING 5.19
2) Effects of Global Warming

A) What is GW?
i) causes of GW
a) human influ.
b) carbon poln
c) burning of forests
ii) effects of GW
a) rise in temp.
b) severe disasters like heat wave, floods and droughts
c) epidemics and advent of various diseases
d) higher death rate: flora and fauna both
e) acidic oceans
B) How to prevent GW
i) at the personal lvl
a) reduce, reuse, recycle
b) use less of ac
c) use energy efficient products
d) plant more trees
e) use CNG vehicles
ii) at the industry level
a) recycle industrial waste
b) install taller chimneys in industries
c) campaigns against deforestation at the govt. level
d) digitisation of bills, accounts, writings: avoid use of paper
e) stop forest fires
KEY
1. GW - global warming
2. influ. - influence
3. poln - pollution
4. temp. - temperature
5. lvl – level
6. ac- air conditioner

Q.3) Read the following passages carefully and make notes on it, using headings, sub-headings, etc.
Use abbreviations wherever necessary. Use a format you consider suitable. Supply an
appropriate title to it. Also write a summary.
1) The coffee plant, an evergreen shrub or small tree of African origin, begins to produce fruit 3
or 4 years after being planted. The fruit is hand-gathered when it is fully ripe and a reddish
purple in colour. The ripened fruits of the coffee shrubs are processed where they are
produced to separate the coffee seeds from their covering and from the pulp. Two different
techniques are in use: a wet process and a dry process.
First the fresh fruit is pulped by a pulping machine. Some pulp still clings to the coffee,
however, and this residue is removed by fermentation in tanks. The few remaining traces of
pulp are then removed by washing. The coffee seeds are then dried to a moisture content of
about 12 per cent either by exposure to the sun or by hot-air driers. If dried in the sun, they
must be turned by hand several times a day for even drying.
In the dry process the fruits are immediately placed to dry either in the sun or in hot-air driers.
Considerably more time and equipment is needed for drying than in the wet process. When
the fruits have been dried to a water content of about 12 per cent the seeds are mechanically
freed from their coverings.
The characteristic aroma and taste of coffee only appear later and are developed by the high
temperatures to which they are subjected during the course of the process known as roasting.
Temperatures are raised progressively to about 220-230°C. This releases steam, carbon
dioxide, carbon monoxide and other volatiles from the beans, resulting in a loss of weight of
between 14 and 23 per cent. Internal pressure of gas expands the volume of the coffee seeds
from 30 to 100 per cent. The seeds become rich brown in colour; their texture becomes
porous and crumbly under pressure. But the most important phenomenon of roasting is the
appearance of the characteristic aroma of coffee, which arises from very complex chemical
transformations within the beans. The coffee, on leaving the industrial roasters, is rapidly
cooled in a vat where it is stirred and subjected to cold air propelled by a blower. Good quality
coffees are then sorted by electronic sorters to eliminate the seeds that are roasted badly.
The presence of seeds which are either too light or too dark depreciates the quality.
2) Swimming pools were once considered a luxury limited only to the rich. Today, thanks to
plastics and plenty, they number in the millions. Few, of course are of Olympic size where a
swimmer can quickly do his laps and stay in shape. Most are above-ground, round mini-pools,
line for a cool-off and a’ frolic. But, health experts have come to realize that exercises created
especially for such swimming pools can tone the muscles, strengthen the heart and pacify the
spirit of people of all ages and conditions. And these exercises aren’t restricted to small pools
alone. Any type of pool, including a crowded municipal one, will do.
Designer of the principal popular exercises is C. Carson Conrad, executive director of the
California Bureau of Health. Physicians approve of Conrad’s exercises for three reasons.
First, since water pressure, even on a non-moving body, stimulates the heart to pump blood
throughout the body, exercise in the water promotes thorough circulation still more effectively.

21 NOTE MAKING 5.21
Second, water exercise is rhythmic. And continuous, rhythmic exercises, authorities agree,
are one of the best defenses against circulatory ailments which might cause athersclerosis,
often the precursor of coronary attacks and strokes.
Third, water exercise can be enjoyed with benefit by both young and old, healthy and infirm,
swimmers, and in shallow water, non swimmers. Dr. Ira H. Wilson and Fred W. Kasch, a
physician-and-physiologist team, assert that even persons with paraplegia, rheumatic heart,
asthma, emphysema, victims of polio or strokes, or amputation can exercise in water and
enjoy weightless movement. Arthritics move easily under water. Some physicians use
hydrocalisthenics for their cardiac patients.
At the University of Illinois Prof. Richard H. Pohndori studied the effect of water exercise on a
“typical” couple. He chose as subjects a man-and-wife team of physicians, 43 and 41 years
old respectively, who had been sedentary for years. His program was simple: “Swim from one
end of the pool to the other until you can swim 1000 yards a day. Swim every day for ten
weeks.” Before they started, the couple took 151 physical tests. At the end of ten weeks, they
were tested again: their pulse rate had dropped, their rate of breathing had dropped, their
blood pressure had come down to normal, the cholesterol level in their blood had dropped 20
percent. Further, more than half of the broken blood vessels disfiguring the woman’s thighs
had vanished, her husband had improved in all his physical-fitness tests; he reduced the size
of his heart, making it more efficient. Both felt younger, more vigorous.
3) Some big retailers said this holiday season could be better than last year, and that they were
actually worried about tightening inventory in categories like entry-level laptops and high-end
TVs.
Indian businesses are stocking up more ahead of this year’s big festival season than at any
time in the last five years, expecting people whose earnings were relatively unaffected by the
pandemic to spend the money they saved during months of lockdowns.
India’s biggest shopping season is at the time of the festivals of Durga Puja and Diwali, which
fall 20 days apart in October-November each year. Traditionally, this is a time when houses
are re-decorated, big-ticket items purchased, feasts held and gifts exchanged.
Businesses and shopkeepers expect more purchases than usual this year, beginning with
Durga Puja on Thursday, because the months of lockdowns have resulted in pent-up demand.
Recent data shows that demand for diesel, power and cars has already picked up, and any
resurgence of retail buying of everything from phones to furniture would bode well for India’s
economy that shrank 23.9 per cent in the quarter ended June — its steepest decline.
4) Concern about the effects of television on children has centred exclusively upon the contents
of the programs which children watch. Social scientists and researchers do complex and
ingenious experiments to find out whether watching violent programs make children behave
aggressively. But it is easy to overlook the simple fact that one is always just watching
television when sitting in front of the screen rather than having any other experience. Parents
who are deeply troubled about the effects of television upon their children have centred their
concern on the subject matter of the programmes. A group called Action For Children’s
Television (ACT) was formed in the USA not only to reduce the amount of violence in
programmes but also to protest against incessant commercial breaks which encouraged

children to crave for fashionable toys and unhealthy foods. One of its founders described its
aims”….parents have the rights to ask that programmes aimed at the young should meet the
specific needs of children….” But is it the needs of children which are at stake when parents
demand better programmes ? Surely the fact that young children watch so much television
reflects the needs of parents to find a convenient source of amusement for their offspring and
a period of quiet for themselves. Their anxieties about the possible ill effects of those hours of
passive, quiet viewing are lessened if the time spent at least seems to be educational. The
real needs of young children are quite different. They need opportunities to work out basic
family relationships, thereby coming to understand themselves; television only reduces these
opportunities. They need to develop initiative, and to find out things for themselves ; television
provides answers too easily. Children need to acquire fundamental skills of communication ;
television retards verbal development because the child is silent while watching it. Television
discourages the sort of games that enable the young to discover their strengths and
weaknesses, with the result that as adults they will be less fulfilled .Their need for fantasy is
gratified far better by their own make-believe activities than by the adult-made fantasies
offered on television. Intellectual stimulation is provided more completely by manipulating,
touching and doing than by passively watching and listening.
5) The potential is enormous, and we have not lived up to it. Yes, trade is more than $2 billion,
but most of that comes from trade in a few items like potash and phosphate and we would like
to diversify. Jordan could be a market and would welcome investment from Indian companies,
including in ICT, infrastructure and energy. His Majesty is looking forward to his visit in early
2018, as soon as possible, and we hope to create momentum to put us on a fast track of ties.
You spoke of opportunities, but equally Jordan is in a region in turmoil. Jordan itself houses
millions of refugees from Palestine and Syria. How will this change in 2018?
For us, the core issue remains the Palestinian-Israeli conflict and there cannot be peace and
stability in the region without a resolution to the conflict on the basis of a two-state solution
that would allow an independent sovereign Palestinian state with Occupied (East) Jerusalem
as its capital, on the lines of the 1967 situation, and that would allow a peaceful Israelas well.
We want every country to support this. India has always had a very clear position in favour of
a just, lasting peace, and we encourage India to be more engaged and would like to see more
of an Indian role [in the peace process.
6) On June 23, registered voters of the United Kingdom will voice their opinion whether the
nation should 'Remain' in or 'Leave' the European Union.
Though he managed to get the EU's nod for restrictions on certain welfare benefits for new
migrants, British Prime Minister David Cameron was unable to bring unity within his
Conservative Party, and thus decided to seek public opinion on the issue.
While Mr. Cameron wishes his country remain in the EU, former London Mayor and MP Boris
Johnson campaigns for Britain's exit, or Brexit as it is being referred to.
The Labour Party too is divided. While the Labour chief Jeremy Corbyn supports staying with
the EU, a group calling itself Lexit (Left for Exit) is campaigning for leaving the bloc citing the
EU's Cold War origins and pro-market stand.

23 NOTE MAKING 5.23
While the Scottish National Party (SNP) bats for 'Remain', hardline U.K. Independence Party
(UKIP) wants exit from the EU.
ANSWER KEY
1) The Importance of Books
A. Value of bks. acc. to Anatole France
1) not merely printed signs
2) reader gives
i) colours
ii) forms
iii) sentiments
a) brilliant or boring
b) touches our souls
B. Bks. are meant for diff. sections of society
1) until recently bks. were read by only intellect.
2) meant for all housewives, farmers, artisans, etc.
C. Bks. for 1st gen. learners
1) challenge for authors
2) need more research in use of lang.
3) need for dev. of teaching tech.
a) knowledge transfer w/o transmsn loss
D. Publisher’s role
1) campaigns to persuade
a) bks make good presents
b) rdng – a relaxing pastime
Key
1. acc. - according
2. 1st - first
3. bks. - books
4. gen. - generation
5. diff. – different

6. lang. - language
7. intellect. - intellectuals
8. dev. – development
9. w/o – without
10. transmsn - transmission
2) Smokers
i) Smkng: an adictn
ii) No control over it
iii) Dependency on nicotine and env.
iV) Sitn moods
V) Smokers Patterns Addictions
KEY
1. smkng - smoking
2. adictn – addiction
3. env. - environment
4. sitn – situation
Ans 2) Summary Writing
1) Tension headaches are characterised by a painful band around the head or pain in the neck and
shoulders. This kind is usually caused due to long driving hours or sitting in front of pc’s or at the desk.
Migraine headaches are characterised by pain on one side of the head, vomiting, irritation or bright
flashes of light. This kind is usually caused due to intake of coffee, chocolates and MSG in food items.
Headaches can be treated on our own or by following a doctor’s advice.
2) Global warming is caused by human interference, burning of forests and carbon exhaust. This leads to
rise in temperature further leading to acidic oceans, increase in floods and droughts. It causes an
increase in epidemics and resultant destruction of flora and fauna. Global warming can be controlled
and prevented at the personal level by using energy efficient products, recycled products and also
planting more trees. At the industry level, installation of taller chimneys and recycling industrial waste
can be of help. Lastly, awareness campaigns like reducing the use of paper etc can bring a change.
Ans 3) 1. COFFEE AND ITS PROCESSING
1. Fruits of Coffee plants
1.1 coffee plants- prod. fruits after 3-4 years
1.2 ripe fruits hand- gathered- processed to separate covering from pulp
1.3 2 types of process- wet & dry

25 NOTE MAKING 5.25
2. Wet process
2.1 fruits – pulped by machine- remaining pulp remd. by fermentation
2.2 coffee seeds dried to moisture cont. of 12 %-exposure to sun /hot-air dryers
2.3 in the sun hand- turned several times- for even drying
3. Dry Process
3.1 fruits immed. placed in the sun/ hot air-dryers
3.2 dry process- requires more time than wet process
3.2.1 dried to 12% IIr to wet process
4. Roasting
4.1 Temps. raised to 220-230 degrees C
4.2 releases steam, CO2 , CO- leads to wt. loss- between 14-23 %
4.2.1 internal pressure of the seeds increase
4.2.2 seeds become porous & crumbly
4.3 aroma appears from chem. Transformations
4.4 rapidly cooled- sorted by electric sorters- bad seeds eliminated
KEY
1. Prod. – produce
2. Remd. - remove
3. Immed. - immediately
4. Chem. – chemical
SUMMARY
The coffee plants produce fruits after 3-4 years. The fruits are hand- picked and then processed in two ways-
the wet process and the dry process. In the wet process pulp of the fruits are removed by a machine and
further by fermentation. The coffee seeds are then dried in the sun or in hot driers. In the dry process they are
directly sun dried till the moisture content is optimum. Roasting is a process by which the coffee seeds are
subjected to a lot of chemical changes and this lends it the aroma. The roasted seeds are sorted to remove the
bad ones and then sent to the market.
2) Swimming Pools and the Importance of Swimming
I. Swimming pools
1. within every body’s reach - innumerable
2. of diff. types – above- ground mini polls to Olympic size
3. ex.s immaterial of size

II. Conrad’s principal popular ex.s – approved by physicians for

1. water pressure stimulates heart
2. preventn of circulatory ailment
3. ex. beneficial to all – even arthritics and cardiac patients
III. The effect of water ex.s on a couple
1. the prog.
a) sub. – a couple in their 40s; sedentary lifestyle
b) to swim till they can swim 1000 yards/ day
c) swim everyday for 10 wks
2. effect on the couple after 10 wks:
a) on both
i. pulse rate dropped_______________
ii. rate of breathing dropped_______________
iii. blood pressure down to normal
iv. cholesterol dropped 20%
v. felt younger and more vigorous
b) on the husband only
i. improved on physical fitness tests
ii. size of heart reduced _______________
c) on the wife only
i. broken vessel on thighs vanished ______________
Key to abbreviations
1. diff. - different
2. ex.s - exercises
3. prevent.n - prevention
4. prog. - programme
5. & - and
6. Wks. – Weeks
7. prevrntn – prevention
8. sub. – subject

27 NOTE MAKING 5.27
SUMMARY
Swimming pools are accessible to all today- if not the Olympic size one, then at least above-ground mini pools
are. According to scientists swimming is good for health as water pressure stimulates heart. It even improves
circulation, thus prevents circulatory ailment. Water exercise can benefit the young and old irrespective of
whether they are healthy and infirm.
The effect of water exercise on a “typical” couple was studied at the University of Illinois. The subjects were a
man-and-wife team of physicians, 43 and 41 years old respectively, who had been sedentary for years. Foe the
programme the couple had to swim a 1000 yards a day for ten weeks. At the end of ten weeks, their pulse rate
and rate of breathing had dropped; their blood pressure and cholesterol weredown to normal. More than half of
the broken blood vessels disfiguring the woman’s thighs had vanished, and her husband had improved in all his
physical-fitness tests. He reduced the size of his heart, making it more efficient.
3) Festivals Galore
1. The retail market after the pandemic.
1.1 Bsnses. stckng. up for the fstvssn.
1.2 People to spend their savings on
1.2.1 Decrtv. items
1.2.2 gifts
1.2.3 Exp. Phones
1.2.4 furntr
2. Demand surged for
2.1 Power and diesel.
3. Economic revival expctd
3.1 stpst decline over
Key for abbreviations
1. Bsnses-Businesses
2. Stckng.- stocking
3. Fstv-festive
4. Ssn-season
5. Dcrtv-decorative
6. Exp-expensive
7. Frntr-furniture
8. Expctd-expected
9. Stpst-steepest

Summary
The upcoming festival season brings a lot of hope for retailers and businesses. They are stocking up more than
usual to meet the pent up demand. Decorating houses, exchanging gifts is bound to encourage people to
spend the money saved during the lock down. The season during October and November is expected to revive
demand for big-ticket items including phones and furniture. It would lead to resurgence of economy which saw
the steepest shrunk of 23%.
[The number of words in the summary will depend on the number of words in the passage]
4) Should we monitor TV Content?
1. The effects of TV on chdrn.
1.1 violent progs. make them agrsv.
2. ACT formed in USA
2.1 To reduce vlnc. in TV progs.
2.2 To protest incsnt. cmrcl. Breaks
3. Basic chdrn. needs
3.1 amsmnt & engmnt
3.2 develop comm. skills
3.3 family rlnshps.
3.4 intll. dvlpmnt.
4. Passive TVwchngdtrmntl, reasons:
4.1 Rdcs.sclng.
4.2 Retards brain dvlpmnt.
4.3 Chdrn. can’t identify strnths & wknss.
Key for abbreviations
1. TV - Television
2. Chdrn.-Children
3. Vlnc.- violence
4. Progs.-programs
5. Agrsv.-aggressive
6. ACT- Action for Children’s Team
7. USA-United States of America
8. Vlnc.-violence
9. Incsnt.-incessant

29 NOTE MAKING 5.29
10. Comrcl.-commercial
11. Amsmnt.-amusement
12. Engmnt.-engagement
13. Rlnshps.-relationships
14. Intll. - intellectual
15. Wchng.-watching
16. Dtrmntl.-detrimental
17. Rdcs.-reduces
18. Sclng-socialising
19. Comm.-Communication
20. &-and
21. Dvlpmnt.-development
22. Strnths.-strengths
23. Wknss.-weaknesses
Summary
Watching TV passively makes children aggressive. ACT (Action for Children Treatment) in USA has been
formed to check violence in TV programs and protest against TV ads that make children crave for unnecessary
products. Parents have to find an alternative way of keeping children engaged and amused. Watching TV
excessively retards verbal development and adversely affects family relationships, communication skills and
intellectual development in children. It also discourages playing games that help them identify their strengths
and weaknesses making them dull and passive. However, TV can be watched for educational purposes.
5) Jordan : A potential market
1. A good plc for bsnss.
1.1 Trade more than 2 mill.
1.2 Potash and phosphate
2. Need and appeal to diversify
3. Inviting Indian giants to invest in
3.1 ICT
3.2 Infra.
3.3 Energy
4. Need to work on Palest.-Syria conflict
4.1 Build peaceful ties
4.2 Reslv the cnflt

4.3 Create indpndt Palest. State

4.4 Req. sprt from Ind.
Key for Abbreviations:
1. Plc- place
2. Bsnss- business
3. Infra- infrastructure
4. Reslv= resolve
5. Cnflt- conflict
6. Indpndt- independent
7. Req- request
8. Sprt- support
Summary
Jordan has a big trade industry, primarily in potash and phosphate and wishes to diversify. His Majesty of
Jordan, with the above interest, appeals to all countries especially India to strengthen their ties in trade and
economic reforms. The appeal also extends to support in matters of the Palestinian-Israel conflict, hoping for a
peaceful settlement.
6) Brexit: UK goes to polls
1. Agenda for Br. Ntnls
1.1 Remain with or exit Europe
1.2 To be dcd by voting
2. Who supports/ remain with EU
2.1 Br PM
2.2 Labour chief
2.3 SNP
3. Who wants to exit?
3.1 Former London Mayor
3.2 A group termed Lexit
3.3 UKIP
Key for Abbreviations:

1. Br- British

31 NOTE MAKING 5.31
2. Ntnls - nationals
3. Dcd - decided
4. SNP - Scottish National Party
5. UKIP - United Kingdom Independent Party
Summary
The United Kingdom is ready for voicing its opinion whether to stay or leave the European Union. The British
PM’s conservative Party is divided in its opinion, hence a public opinion is sought. Whereas, the Scottish
National Party and the Labour party Chief wish to remain with the EU; another section of the Labour party and
the UKIP are against the ‘Remain’ vote. ‘Brexit’ is going to be world news with public voting being the final
decision.
(These answers are for reference. Different ways of writing are possible.)

CHAPTER 6
INTRODUCTION TO BASICS OF
WRITING
GOALS
1. To enable the students to understand the basic requirements of writing
2. To help students write appropriately and effectively
3. Familiarise the students with the various styles writing
4. Realise the importance of learning business writing
LEARNING OBJECTIVES
 Understand the need to develop writing skills.
 Understand steps in writing and organising content logically and systematically.
 Learn strategies to organise content.
 Comprehend the various styles writing.
 Write well in all styles.
INTRODUCTION
Language has four basic components-listening, speaking, reading and writing. A child first listens to conversations
around him/her, and then repeats the sounds and words which have been learnt from the environment. Thus, the
next step is learning to speak. Thereafter, the child begins to recognise alphabets and words and starts to read. The
last skill to be mastered is that of writing. Beginning from writing alphabets, then words, moving on to sentences,
paragraphs and finally producing complete written compositions on their own, the process takes many years for the
individual to master.
The reason is that, writing is a complex activity that requires vast knowledge of vocabulary, varied sentence
structures, and correct grammatical usage. Presenting content in a logical and sequential manner is another

essential aspect of writing. Multiple areas of brain are used in creating text, organising words and sentences
sequentially so that they make sense to the reader.
Writing is a skill that needs to be honed and developed as:
• It is an important medium of communication, used to express ideas or opinions, exchange information,
influence and bring a change.
• It is essential to content development and composing any kind of text.
• Official and personal records are maintained in the written form.
• Creative Writing brings to us valuable fiction and non-fiction work in form of novels, short stories,
biographies etc.
• It is the source of earning a livelihood for many people.
• Writing down ideas helps in bringing clarity to the thought process.
• It is a means of saving information for later reference.
• Writing also creates a permanent documentation, available for ready reference anytime (text books,
financial statements, minutes of meetings, etc.). Knowledge creation and propagation happens largely
through carefully documented research procedures and their outcomes.
• It is the most used form of official communication.
• Good communication skills have become the need of the hour and also help during recruitment.
Steps for writing:
1. Selecting a topic: The process of writing begins by selecting a topic for writing. The selection maybe made
by a teacher, a manager or by the writer himself/herself. The first step is to have an idea, theme, issue or
any subject matter clearly thought of.
2. Brainstorming: The next step is to brainstorm. Once you know the topic you have to write on, random
thoughts, ideas, information related to it, begins to crowd your mind. You may also search for content
related to the topic. Note down all the points that come up.
3. Organising your content: This is the framework on which your written work stands. First make a list of the
main sub points you wish to include. Thereafter, put all the subject matter that can be included in that point,
under the subheading. Next, decide the sequence or order of the points. Creating a diagram or outline
helps you organise your ideas appropriately. Some graphic examples are as follows:
Ray diagram: write the main topic in the circle and related characteristics/ features at the end of the lines.

3 INTRODUCTION TO BASICS OF WRITING 6.3
Sequential form: List the sequence in which you want to present the content
Comparison and contrast: List the similarities and dissimilarities/ advantages and disadvantages in different
columns.
Problem and solution: State the problem/ problems and the recommendations to solve it/ them.
Cause and effect: State cause of situation and its various effects separately.
Diagrammatic presentations bring a great deal of clarity in organisation of content.

4. Writing: The most important step is writing. The choice of words, an interesting beginning of the article,
framing of suitable sentences, division of paragraphs, inclusion of anecdotes and dialogues and use of
illustrations and examples, decide whether your written content makes an impact on your readers. This is a
time consuming and laborious task. You write, delete and rewrite before the final product is ready.
5. Revising: Give yourself a break before you revise your text. This gives you a fresh perspective and an
enhanced ability to notice errors. At this stage you can add or delete content, reorganise matter, and
improve upon certain sections of your work.
6. Editing and proof reading: Once the text is ready, it is time to proof read it for spelling, grammar,
punctuation, and sentence structure errors. This can be done by an expert in the field.
7. Publishing and printing: Once the final document is ready, it can be sent for printing, put on a website for
viewers or be used as a research document.
Styles of writing:
Every writer has his/her own style of writing. It is a reflection of the author’s mood, tone, perspective,
personality, and objectives of writing a particular piece. However, there are four main types of writing;
1. Expository
2. Persuasive/Argumentative
3. Descriptive
4. Narrative
1. Expository: Expository writing is writing that seeks to explain, illuminate or 'expose' (which is where the
word 'expository' comes from). The main purpose of this type of writing is to spread information. This style of
writing attempts to relay facts for a purpose. It is objective in nature. The writer’s opinions, emotions, biases,
or points of view have no place in it. This type of writing includes-
• Textbooks
• Research papers
• News stories
• Encyclopedias
• Instruction manuals
• Recipes/ any process description
• Essays
• Reports
Sample-1
THE TAJ MAHAL
The Taj Mahal is an impressive mausoleum built in white marble by the Mughal Emperor, Shah Jahan, in memory of
his wife Mumtaz Mahal. The construction started in 1631 and took twenty years to complete. It is a stunningly
beautiful piece of Indo, Persian and Islamic architecture and has been declared a World Heritage site by UNESCO in
1983.

The structure is built from gleaming white marble which changes its colour in moonlight and sunlight. It is reported
that over 20,000 thousand artisans and 1000 elephants were employed in the construction of the monument.
Artisans were brought in from all over the world for its construction.
The mausoleum is constructed on a high platform so that its pearl like translucent beauty can be viewed from a
distance. Its central dome has a height of 240 ft. and is surrounded by four smaller domes. It has four slender
minarets at the corners. Pietra Dura, a technique of forming intricate designs with cut and fitted highly polished
coloured stones has been used with inlaid semiprecious stones like amethyst, jade, turquoise etc. to create motifs to
enthrall the visitors. Verses from the Quran are etched on the arched entrances of the monument and at other places
in the complex. The cenotaph of Mumtaz Mahal is housed in a perfect octagonal marble chamber. The highly
polished and richly decorated lattice screen encircles both the false tombs of Mumtaz Mahal and Shah Jahan.
The mausoleum is surrounded by perfectly laid gardens and many fountains. The combination of lush green
surroundings, red buildings and pathways, the beautiful shining white marble monument and the blue sky above
create a picture of unparalleled beauty.
Sample-2
Memory
The human memory remains an interesting research subject for psychologists. Typically, human beings live in the
present. However, the past constitutes an integral component of life, and this makes the memory a fundamental
element in daily operations.
According to Zimmerman and Kelley (2010), the recall of the past and recent events involves intricate mental
processes that integrate the multiple complex domains of the brain. Our memory is not a physical object, nor a
component within our body; rather, it is comprised of past events and the meaning that is attached to them. The
ability to store past recollection of experiences makes up our memory.
The work done by the brain involves processing information and classifying each piece by its importance. The ability
to break down information into manifold relevant and irrelevant pacts ensures that the most relevant information is
stored. Consequently, the human memory is comprised of the complex process of perception and retention of
events.
Schwabe and Wolf (2010) assert that without memory, one cannot learn. Memory is the internal mental record that
gives people access to personal and past events. The human brain captures succinct information from the
environment and stores it for future use. Encoding experiences or personal information embodies a mental process
that allows for the retrieval of information from the various compartments of the brain.
Scientists suggest that the hippocampus in the brainstem is the center where information is kept. Our brain has the
ability to recall bits of information and discriminate said information in which the most relevant data is retained
appropriately (Wimer & Shohamy, 2012). Human memory underpins learning the process; through retention of
information, learning takes place. (Source: Essay pro com)
2. Persuasive/ Argumentative: The aim of persuasive writing is to convince and influence a reader of a
certain idea or position on an issue. The writer persuades the reader to accept his point of view through
arguments supported by reasoning and facts. Persuasive writing is common to-
• editorials
• speeches

• business idea
• complaints
• critical analysis
• reviews (books , films, events)
• advertisements
Sample-1
Safety First in Mobile Use
The mobile phone has become an extension of our personality. It functions not only as a means of communication
but also our watch, calendar, calculator, reminder, diary, music provider, album and the list goes on. Most of us feel
lost and cut off from the world without it. However, this useful device has become a threat to our lives.
A car slows right before you, somebody stops suddenly, and at times, the vehicle seems to have gone wayward on
the road. Are you familiar with this scenario? Then you also know that the reason is the use of the cell-phone while
driving. Statistics indicate that talking on the cell phone while driving increases by four fold your chances of meeting
with an accident. As the driver converses on the phone, his attention is diverted and reflexes are slow. Many times,
people are driving with just one hand while holding the phone in the other. More horrifying is the trend now among
youngsters to read or send text messages while driving. With your eyed being off the road for any period of time,
where split second reflexes are required, you are definitely endangering your own and others life on the road.
More and more research studies are pointing towards radiation risks from cell phones. Using cell phones over long
periods of time daily increases your risk of developing cancer. It is advised that the phones are kept away from our
bodies and that we use hands free devices and loud speakers to converse with others. This lets the radiation emitted
from it dissipate before it reaches you. Keeping the cell phone at least a couple of feet away from us when it being
charged or when you sleep is advocated. However, many of us place it close to us while sleeping, and others,
literally, take it to bed with them.
Talking on the phone and walking? Well everyone does it. But the risk is high. We are so engrossed in our talk that
we fail to notice oncoming traffic, pot holes, other impediments and even people in front of us, leading to injuries and
accidents.
Is our life so cheap and worthless that we risk it every day just because we fail to change our habits? Why can’t we
just pull off the road to talk on the phone or sit and converse in peace with our friends and family or keep the phone
away from us when we sleep or talk to others? Being safe is any day better than having cancer, getting injured or
even dying just to talk. So friends, please be safe always.
3. Descriptive: The style involves description of a particular action, object, person, place, event, or sense. The
expository and descriptive writing both entail describing what is being written about, but a description is
more detailed, personal, and subjective. It is vivid, uses figures of speech and allows the reader to sense,
see, and feel everything that a particular phenomenon evoked in the writer.
To distinguish between an expository and descriptive explanation, the reader has to assess whether
the writing is more subjective or objective. Expository writing is impartial and based on facts,
whereas descriptive writing is a more personalised account by the author. Descriptive writing truly
attempts to captivate the reader.

The descriptive type of writing is common to

• poetry
• diaries
• parts of larger stories
• novels
• travelogues
Sample-1
The Tunnel
I passed though an area where the trees closed a cover above my head and over the road. The shade fell upon the
hairs on my exposed arms like a cold blanket. Not being in direct sunlight focused my attention back to myself, my
breathing was elevated, my chest raised just a little more than usual on each breath, my hands were clamped in a
tight grip around both handlebars and the whizz of my tires was drowned out slightly by the constant moving air
passing my ears. Of course this all vanished as I re-emerged from the tree cover. The warmth of the sun was
experienced again as it tickled my arms and face. The gentle tugging the breeze did to my loose shirt felt like
nature’s way of affection, almost like it appreciated my exploration of its glory.
Sample-2
The Perfect Summer Holiday Home
My maternal grandparents’ home in rural Punjab was the perfect holiday destination for all children in the family. A
large family home, it was built on almost an acre of lane. Its location amidst green swaying fields, the roads leading
to it flanked by numerous mulberry and mango trees, the water flowing in the small gullies amidst the fields and, of
course, most importantly the canal flowing just two hundred meters behind the house was the source of much
pleasure for the kids.
The house itself had many treasures for all of us. The large iron doors, ten feet high and seven feet wide each,
opened into a huge compound. Right at the entrance, on the left side, was the formal sitting room where my
grandfather met all his male friends and associates. It had a collection of his magazines and formal documents.
Sneaking into this august place was a desire harboured by many of us.
At the far end of the compound was a row of large cavernous rooms with huge canopied beds, ancient wooden
almirahs and large tin trunks holding beddings for at least fifty people. In one of the rooms was an iron mesh
cupboard which had goodies stored in it. It had to be kept locked by my granny as it would be raided and emptied in
no time by the brood. Delicious aromas always wafted from the open and enclosed kitchens with something cooking
on the mud chulhas with wood fires and clay ovens.
The left of the compound had a hen coop and the right side housed the buffaloes. Excitement ran high when we went
looking for eggs laid by the free range hens, helped feed the buffaloes and were given rides on buffaloes and bullock
carts. The entire area was surrounded by large sheesham and neem trees; just perfect for playing hide and seek.
Bathing in the large tube well of the house and the canal behind was frowned upon by the adults but the children
could often be found chilling and cooling in them with their clothes on regaling each other with stories, playing games
or simply squabbling among themselves.

I cannot envisage a better place for a vacation even now. But I wonder whether the current generation, with their
smart phones and overload of information, would enjoy such simple pleasures or be able enjoy only the company of
other human beings?
4. Narrative: The narrative style is about story telling/ narrating a tale, complete with characters, actions,
dialogue, plot, and setting. It is usually fictional, but can be non-fictional as well if it depicts real life events
and stories. Narrative writing is mostly personal and imaginative. It is original and self-expressive. Writers
attempt to relate universal truths through poetry and telling stories.
Techniques used in narrative writing include:
• Interesting, well-fleshed out and rounded characters.
• Well developed plot of the story/ novel/ narrative.
• A vivid and vibrant setting such that the reader gets transported to the place/ era while reading
about it.
• A clearly identifiable theme.
• Point of view stated lucidly.
• Dialogues to break monotony of narration, to define characters and build interest of reader.
• Inclusion of anecdotes, especially in oral narration to build curiosity and hold attention of listeners/
readers.
• Use of metaphors and similes to add beauty to the language.
• Imaginative language and coining your word groups/ figures of speech is the creative license of the
writer.
• Emotional appeal in writing which often leads to catharsis for readers.
• Detailed and elaborate description to create a mental image of the setting/ character/ place for the
reader.
It is often found in-
• Novels
• Screen scripts
• Plays
• Stories
• Legends
• Poems
• Autobiographies/ biographies
• Memoirs
• Songs
• Personal essays

Sample-1
Life at Crossroads
I stood at the crossroads, waiting for an opportunity to cross over to the other side. A gleaming, sleek, red coloured
Audi standing outside an apartment block drew my eyes. As I was admiring the car, its owner emerged from the
complex. A handsome young man in grey pinstriped suit, crisp white shirt, a light pink tie with perfect Adonis like
features, swept back hair and immaculately groomed, he was the cynosure of many eyes. He was the epitome of
sophistication, youth and wealth.
My gaze strayed to the corner where a fruit vendor was laying out his produce. The care with which he polished the
apples, mangoes and pears was a pleasure to behold. The not so perfect ones were hidden under the pile whereas
the glowing, fresh products were displayed at the top. A lady stopped by to purchase some apples. The haggling
began. After reaching a compromise, the selection process started. In an attempt to get the perfect weight, I saw the
wily fruit seller slide in a bruised apple. I smiled as I looked on at the perennial businessman.
A wracking cough attracted my attention. I saw a middle- aged old man plodding on with heavy steps. His peach shirt
and brown pant were clean but threadbare. A shabby grey cloth bag held in his hand completed his ensemble. A
weary and sad expression bespoke of many cares and troubles besides lack of sufficient finances and failing health.
Sounds of gleeful laughter wafted toward me like the cool, fragrant spring air. Two children aged about seven and
five came racing into my line of vision. They chatted incessantly playing some game, racing up and down the
footpath. The warm summer breeze that tugged at their clothes and hair did not bother them. Their mother could be
heard admonishing them repeatedly but to no avail. Their carefree, bright, joyous faces personified the best of
childhood.
A hand touched me. An old lady almost bent over with age was seeking my assistance in crossing the road. In
pristine white clothes, hair tied back neatly, a purse clutched in her hand, she had a determined look on her face.
The jutting lower lip stated her stubborn resolve to be independent in no uncertain terms. I labeled her ‘aging with
dignity’.
The traffic light turned green. I gently held the old lady’s hand and led her across the road, leaving behind a slice of
life at the cross roads.
Significance of Writing for Students:
Writing is an essential part of the educational process. Developing good writing skills is one of the essential keys to
success in academic and professional life.
Why is writing effectively important for students?
1. Improves communication skills- Writing is a tool for expression and communication. An effective writer is
skillful and comfortable in expressing his/her thoughts and feelings.
2. Helps students review and remember recently learned material-It is an excellent way to reinforce newly
learnt material, recall key lesson points and build writing skills at the same time.
3. Means by which educators assess student learning: Written assignments help teachers assess the
comprehension and progress of the students. They are the primary tools for grading learners.
4. Encourages creative expression and exploration: It helps students to develop creativity and imagination,
explore possibilities, employ problem-solving techniques, and engage in storytelling.

5. Essential for self-understanding: One of the best ways to understand anything is to write an assignment /
essay related to it. As you begin to search for relevant content and organise it logically, the concept
becomes clear. Creative writing helps the author understand his/her thoughts and feelings.
6. Future Career prospects: Employers are increasingly complaining of the lack of adequate communication
skills amongst youngsters. Possessing good communication skills is a pre-requisite in many jobs. Ability to
write well can help you get selected for a particular job and would be helpful in your future career growth,
Characteristics of Good Business Writing
Our world is increasingly dependent on the clear and effective communication of information. This is especially
important in business communication. What does effective business writing look like?
The following characteristics need to be taken care of in business writing.
1. Clear Purpose: People working in the fast paced world have busy schedules and time lines to adhere to.
Therefore while drafting any written piece, ensure that there is absolute clarity about your purpose for
writing. Anything that is ambiguous or confusing is likely to be designated to the trash bin. What you write
should be worth taking out the time to read.
2. Clarity and Conciseness: Creative figures of speech and poetic phrases are not be used in business
correspondence. The aim in business writing is the effective communication of required information.
Therefore, clarity and brevity is of utmost importance.
3. Target Audience: The audience you are writing for ascertains your language and tone. The manner in
which you communicate with a superior, a colleague, a customer or a service provider will differ. Do not use
phrases and expressions that could be misunderstood or offensive. Tailor your content and words keeping
in mind what your reader needs and wants to hear.
4. Suitable Tone: One tricky aspect is the tone of the writer. It can easily be misinterpreted. Always be polite
and courteous in your communication. Do not be overly informal or friendly.
5. Appropriate Format: Business modes of writing have specified formats. Letters, proposals, memos, and
many other types of business writing follow the standard format as it helps avoid any kind of
misinterpretation or confusion. The reader is able to quickly identify the purpose of the document. Attention
to format is more important in business writing than most other kinds of writing.
6. Personal Opinions/Emotions: Business communication is based on facts and figures. The writer’s
personal opinion or perspective on a matter does not carry any weight. He has to follow the company policy
or directive. Avoid use of phrases like, ‘I think’, ‘I feel’, ‘in my opinion’ etc.
PRACTICE EXERCISES
1. You are Ashish Batra, the Sales Manager of Vibhuti Agarbaties. You had a meeting with a client, Mr. Ashok
Goyal, regarding bulk supply of agarbaties (incense sticks) to their company ‘Evergreen Traders’. Write a
brief summary of the meeting for your superior in about 150 words.(Expository style)
Hints-place, time, and purpose of meeting, whom you met, what you discussed, outcome of
meeting, further steps that need to be taken.

2. You visited the Google office in Delhi and were impressed by the building and infrastructure. Describe the
office in your own words, stating your perceptions and feelings. Word limit 125-150. (Descriptive style).
Hints: location, huge building….ten floors, interior tastefully decorated, plush furnishings, well
ventilated and lighted, eco friendly, ample office space for every employee.
3. You wish to join journalism instead of engineering. Write a short paragraph (150 words) persuading your
parents to let you join the course of your choice.(Persuasive style)
Hints: You understand the concerns and viewpoint of parents but have no interest in engineering, have an
aptitude for writing well and are very keen on joining the journalism course, many good career options
available in journalism these days, feel you may not do well in engineering since did not score high marks in
science subjects in school, any other valid point you want to include.
4. Narrate a short anecdote from your life, real or imaginary, in about 125-150 words. Add all the elements of
storytelling. (Narrative style)
Hints: should have characters, theme, and emotional appeal.
5. Write a paragraph discussing the National Education Policy 2020. (200 words)
(Hints: List down a few facts, Get the figures correct, mention the important changes in school curriculum,
State the impact and consequences in short)
6. Write an article emphasising the need for online classes for students all sections of the society with respect
to the lockdown situation. (200 words)
(Hints: Ensures continuous flow of studies, does not hamper academics, makes one computer literate,
makes children aware of technology, location is no more an obstacle)

CHAPTER 7
PRECIS WRITING
GOALS
To enable learners:
1. To apply the skills and strategies of a successful reader.
2. To develop their critical thinking, reading and writing skills.
3. Learn condensing and synthesising techniques.
4. To develop a basic understanding of précis writing and its nuances.
LEARNING OBJECTIVES
The learners will:

 Skim through (reading the text quickly) to identify the main idea / theme of text.
 Scan (look at all parts of text carefully) for details.
 Differentiate between main ideas and supporting details.
 Sift through the given material to identify the most important details.
 Provide an appropriate title for the given information / text.
 Write a précis of the given text in as few words as possible.
INTRODUCTION
An abstract of a text, in one’s own words, is known as a précis. The term is derived from the French
word précis meaning ‘precise’. Thus, a précis gives an accurate and concise description of the substance (or
the main idea) contained in the text without losing its meaning. In fact, it is an exact reproduction of the logic,
organisation, and emphasis of the original text.

Précis writing is a useful exercise as it helps to develop a habit of careful reading and builds capacity to
differentiate between the essential and the non-essential content.
DIFFERENCE BETWEEN PRÉCIS AND SUMMARY

Usually the word ‘summary’ is used loosely to refer to ‘précis’. However, there are subtle differences between
the two.
The first and the most important difference is that a précis is a brief piece of writing such as a report, article or
a chapter from a book; whereas a summary is a short account of longer pieces of work such as a thesis or a
novel.
Secondly, the précis follows the order and proportion of the material in the original, whereas the writer of the
summary is free to change the order and proportion if need be.
Another important difference between the two is that the précis states only the thought of the original text;
whereas, the writer of the summary is free to interpret the material and to comment on the original text.
WHAT ARE THE CHARACTERISTICS OF A GOOD PRÉCIS?

A good précis displays the writer’s writing skills, it must have the following characteristics
1. Clarity
It is essential that the ideas presented in the précis are clear and comprehensible. By using simple
language and structures, the writer can ensure that there is no ambiguity.
2. Objectivity
The writer must have an objective approach. He should be able to write a précis that is unbiased and
purely based on the original text.
3. Correctness
The writer must ensure that not just the facts, but also the grammar and sentences are flawless. Such
errors can obscure the meaning of the message.
4. Coherence
A good précis should be coherent i.e. the ideas must be presented in a way that shows the
connections clearly.
5. Completeness
The writer should include all the important facts from the text in the précis. No important fact can be
omitted to make it short.
6. Conciseness
Conciseness is a desirable quality of a good précis. A piece of writing is considered concise if it
conveys the message in the fewest possible words. But the writer should not omit essential facts to
achieve conciseness.

3 PRÉCIS WRITING 7.3
PRÉCIS WRITING PROCEDURE

Step 1
Read the passage carefully- more than once if so required. The first requirement of the writer is to understand
the text well enough to extract its central / main idea.
Step 2
Decide which facts or ideas in the text are essential and which are secondary or of little importance. Underline
the important terms and ideas.
Step 3
Select a suitable title for the précis.
Step 4
Collect all the key points and prepare a first draft of the précis, keeping in mind the need to reduce the original
text to one-third its length.
The main thoughts expressed in the passage, the opinions presented and the conclusion arrived at should be a
part of the rough draft.
Step 5
Read the draft. It might be much longer than desired. Shorten it further, if necessary, by omitting anything
which is not necessary to the central idea or by rephrasing the sentences. (Normally, you should succeed in
producing a good précis by the second draft.)
Step 6
When you have prepared the second (or final) draft, carefully revise your précis to ensure that you have
minimum words necessary to express the idea of the passage.
POINTS TO REMEMBER
♦ A précis must not exceed one-third of the length of the original passage.
♦ Identify the central idea and omit unnecessary details.
♦ Eliminate wordy expressions from the précis.
♦ Every précis should have a short and appropriate title.
♦ It should be written in the words of the author/writer.
♦ The main ideas of the original text should be presented in the same order in the précis.
♦ Do not introduce your own ideas.
♦ Do not criticise or change the author's ideas.

♦ Always use the third person, reported speech and past tense while writing a précis. Only universal
truths should be written in the present tense.
SOLVED EXAMPLE
Q. 1 Write a précis of the passage given below.
A life of action and danger moderates the dread of death. It not only gives us fortitude to bear pain, but also
teaches us at every step the precarious tenure on which we hold our present being. Sedentary and studious
men are the most apprehensive on this score. Dr. Johnson was an instance in point. A few years seemed to
him soon over, compared with those sweeping contemplations on time and infinity with which he had been used
to pose himself. In the still life of a man of letters there was no obvious reason for a change. He might sit in an
armchair and pour out cups of tea to all eternity would it had been possible for him to do so. The most rational
cure after all for the inordinate fear of death is to set a just value on life. If we mere wish to continue on the
scene to indulge our head-strong humour and tormenting passions, we had better be gone at once; and if we
only cherish a fondness for existence according to the good we desire from it, the pang we feel at parting which
it will not be very severe.
Solution
Step 1:
Identify the main idea: The text discusses people’s fear of death. It details why some people fear death and
how this fear can be overcome.
Step 2:
Identify the main points / facts:
a) We do not fear death if we live an active life.
b) Those people who fear death the most are the ones who spend much time sitting and studying.
c) This happens because they lead an inactive and peaceful life and do not want any change.
d) The most sensible way of ridding oneself of the fear of death is by valuing life.
e) We should be comfortable with the knowledge that life is unpredictable and that our hold upon life is
very uncertain.
Step 3:
Provide a suitable title: The Fear of Death
Step 4:
Write the first draft:
If we lead an active life facing dangers, we will fear death less. People who spend a lot of their time lazing
around and leading a peaceful life are the ones who are most afraid of death. This is because they do not want
any change. The most sensible way of getting rid of the fear of death is to value life properly. If we do not give
unnecessary importance to our life, we will not feel the pang of death.

Step 5:
Edit your work.
Remember that the précis cannot be more than a third of the length of the original text. Since the given
passage is approximately 200 words, the précis cannot exceed 65 words. However the first draft consists of 80
words. Therefore it needs to be edited. Example:
‘People who spend a lot of their time lazing around and leading a peaceful life are the ones who are most afraid
of death. This is because they do not want any change.’ can be rewritten more succinctly in the following
manner: ‘People, who lead a lazy and peaceful life, are the most afraid of death.’
Step 6:
Write the final draft.
The Fear of Death
If we lead an active life facing dangers, we will fear death less. People, who lead a lazy and peaceful life, fear
change and are most afraid of death. The most sensible way of getting rid of the fear of death is to value life
properly. If we do not give unnecessary importance to our life, we will not feel the pang of death.
SAMPLES
1. Sentence Correction is probably the easiest sub-section within the Verbal section of the GMAT for you
to improve. Doing well on this section is really a function of knowing your grammar rules very well and
then practising them ad nauseum with high quality practice problems. Spend some time figuring out
what the best materials are, study those materials, and then go back and study the materials a few
more times to make sure you have the grammar rules down cold (learn perfectly). It’s important to do
this because you’ll want to get these questions done quickly so you can save time for the more time-
consuming Critical Reasoning and Reading Comprehension sections.
There are a few good books out there to learn the fundamentals of sentence correction, but I used the
Manhattan GMAT Sentence Correction Guide. I’ve also looked through the Aristotle Sentence
Correction book and can say that is of very high quality as well. The Manhattan GMAT book was
really great and was very clear and concise in describing all the grammar rules I needed to learn. My
main complaint about it is that it doesn’t have very many practice problems. From what I can tell, this
book seems to be the standard book that people suggest when talking about this section of the test
and I don’t disagree. In case you are wondering, you don’t actually have to learn that many grammar
rules for the GMAT. The number of rules you have to learn pales in comparison to the topics you must
know for the math section of the test. However, the questions on the GMAT are very tricky, so you
should go through the Manhattan GMAT book 5-6 times and even make flashcards to make sure you
have every rule absolutely down cold. If you do, then you should be able to focus on the meaning of
each sentence, which is usually what’s required for the harder questions on the test. For practice
problems, I really just used the Official Guide and the Official Guide Verbal Supplement. Those were
really great resources for practice problems.
I would also recommend memorising idioms for the test. As of the last few months, idioms are less of
a focus on the test, but knowing idioms down cold is an easy way to get an extra question or two

correct. You also don’t really need to spend that much time memorising them, so why wouldn’t you
want to do it?
As I mentioned before, there are instances on more difficult problems where you need to assess the
meaning of the sentence and what it is trying to convey. Keep this in mind and try not to obsess over
very detailed grammar rules. When in doubt, go with the answer choice that seems to have the most
logical meaning over the one that appears to follow some minute grammar rule the best. If the
meaning of the original sentence is changed in one of the answer choices, it is definitely a wrong
answer choice. If you follow this advice, I guarantee that you will do well on the sentence correction
section of the GMAT. (Source: Free Articles from ArticlesFactory.com)
Précis
GMAT Sentence Correction- How to Get Better
The Sentence Correction of the GMAT is very doable. Knowing your grammar rules and practicing
them will ensure success. Identify the best study material; read it several times to ensure you have the
rules on your fingertips.
Some reference books that you could use to learn the fundamentals of sentence correction are
Manhattan GMAT Sentence Correction Guide and Aristotle Sentence Correction book. You do not
actually have to learn that many grammar rules for the GMAT. However, the questions on the GMAT
are very tricky, so you should make sure you have every rule absolutely down cold.
There are instances on more difficult problems where you need to assess the meaning of the sentence
and what it is trying to convey. When in doubt, go with the answer choice that seems to have the most
logical meaning over the one that appears to follow some minute grammar rule the best. Also,
remember that the answer is definitely incorrect if the meaning of the original sentence is changed.
2. India’s trade deficit with China increased to $52.69 billion in 2015-16 from $48.48 billion in the previous
financial year, Parliament was informed on Monday.
“During the April-September period of 2016-17, the deficit is at $25.22 billion,” Commerce and Industry
Minister Nirmala Sitharaman said in a written reply to the Lok Sabha.
“Increasing trade deficit with China can be attributed primarily to the fact that Chinese exports to India
rely strongly on manufactured items to meet the demand of fast expanding sectors like telecom and
power,” she said.
India is negotiating the Regional Comprehensive Economic Partnership (RCEP) trade agreement
keeping in view “its offensive export interests” as well as sensitivities with respect to all participating
countries including China, she said. She added that efforts are being made to increase overall exports
by diversifying the trade basket with emphasis on manufactured goods, services, resolution of market
access issues and other non-tariff barriers. (Source: The Hindu)
Précis
India’s increasing trade deficit with China
According to Commerce and Industry Minister Nirmala Sitharaman, India’s trade deficit with China has
risen by $4.21 billion, since the last fiscal year, reaching a figure of $ 52.69 billion. She attributes this
to the imports made by the telecom and power sector. To bridge this gap, efforts are being made to

enhance the overall exports by diversifying the market emphasizing on various services and
manufactured goods.
PRACTICE EXERCISES
Read the following articles and write a précis for each of the following.
1) India’s new mining bill has provisions which seek, rightly, to shovel money from mining companies to
rural people affected by mining, but the devil could lie in the detail. The proposal has three defects—
One, it seeks differential treatment for coal and other minerals—coal miners would share 26% of their
profits, while miners of other minerals would give additional royalty payments. Two, it exempts captive
miners from this obligation to share mineral wealth. And three, it leaves out the key variable, the price
of the ore, manipulating which companies can arbitrarily understate their profits and pay a pittance as
royalty, as they indeed have been. The sensible thing is to link royalty to the globally traded price of
the mineral in question and assign a share of reasonable royalty to the local community. Unify the
sharing parameter as a share of the royally linked to globally traded prices, for every mineral.
As coal mining is done mostly by state owned giant Coal India, it will have to pay most. Current royalty
rates, revised every three years, are pathetically low. Miners routinely understate prices at which they
sell minerals to deflate the value of royalties. Some of India’s largest miners are actually power, steel
and other metals makers that squat on large captive mines. (Archives: newspaper)
2) India has witnessed great expansion of educational opportunities since the attainment of
independence. However, the disabled children have not yet benefited in any substantial manner from
the growth in educational facilities. Education of handicapped children is not considered important as it
is believed that such children ultimately become more dependent and non-productive. It is therefore
believed that scarce national resources should not be wasted on them.
Further, it has been our misconceived notion that the education of handicapped children requires
highly specialised people and as such, it must essentially be very costly. Maybe, precisely for these
wrong notions, we have not been able to involve clinical and educational specialization programmes of
training and education exclusively meant for handicapped children.
It is encouraging to note that the new National Policy on Education has recommended the placement
of such children in regular schools so as to provide them with integrated education along with normal
students. The integrated education will take care of the different needs of various categories and types
of disabled children. The objective is to place the disabled children in ordinary schools for imparting
education with the help of special teachers, aids and other resources. For fulfilling this objective an
array of the necessary infrastructure by way of training of teachers, provision of equipment and book
etc. are some of the basic pre-requisites. Hopefully, the parents and their handicapped children will be
greatly relieved when the latter are transferred to regular schools.
3) Interviews are the most common method used by employers to find candidates for jobs. Many
candidates take the interview process very seriously, while others do not. There are 5 interview
mistakes that you must avoid if you are to secure the job that you want.

1. Being late
Apart from a major emergency when everything shuts down, there really is no excuse for
being late. Take the time to plan your journey, estimate how long it will take to get to the
interview venue and build in time for delays. Plan to arrive 15 minutes before your interview
time and allow 30 minutes for delays. It is better to arrive 45 minutes early than 15 minutes
late.
2. Not knowing about the organisation
A question to find out what you know about the organisation is almost guaranteed. Despite
this many candidates are unable to demonstrate that they have even done basic research.
With the power of the internet and more general freedom of information there really is no
excuse.
3. Not knowing why you want the job
This is another interview favourite. The interviewer knows that you need to earn money so
make sure this is not your response. Is it something about the businesses reputation, the
challenges it faces, the segment of the market it serves, style of management or progression
prospects. Whatever it is be clear on why you want the job.
4. Not knowing yourself
A question about your strengths and weaknesses will come up in some form or other. Clearly
you don’t want to come up with a weakness that will blow away your chances of getting the
job, but at the same time you need to demonstrate self awareness. Think of 3 strengths and 3
development areas that you will talk about in the interview.
5. Asking about salary
Good interviewers will give you the opportunity to ask them questions. Poorly prepared
candidates will not make the most of this opportunity. They will ask (before they have been
offered the job) about salary, benefits and holidays. The well-prepared candidate will focus on
questions about promotion prospects, training and development, the future direction of the
company and what it is like to work in the organisation.
Interviews are challenging for both the interviewer and candidates. By avoiding some of the
most common mistakes, you can greatly increase your chances of success.
(Source: Free Articles from ArticlesFactory.com)
4) Corporate Social Responsibility (CSR) is a type of business self-regulation with the aim of being
socially accountable. There is no one "right" way companies can practice CSR; many corporate CSR
initiatives strive to positively contribute to the public, the economy or the environment. In today's
socially conscious environment, employees and customers place a premium on working for and
spending their money with businesses that prioritise CSR.
As the use of corporate responsibility expands, it is becoming increasingly important to have a socially
conscious image. Consumers, employees and stakeholders prioritise CSR when choosing a brand or
company, and they are holding corporations accountable for effecting social change with their business
beliefs, practices and profits.

Undertaking CSR initiatives is a win for everyone involved. The impact of your actions will not only
appeal to socially conscious consumers and employees but can also make a real difference in the
world. (Source: Business News Daily)
5) Reserve Bank of India Governor Shaktikanta Das on Friday announced that the large-value Real
Times Gross Settlement System (RTGS) system for payments will be available round the clock or 24x7
from December 10, 2020.
RTGS is different from both NEFT and EFT, which are electronic fund transfer modes that operate on a
deferred net settlement (DNS) basis. In both NEFT and EFT, transactions are settled in batches unlike
RTGS payments, where transactions are processed continuously throughout the RTGS business
hours. The RTGS system is primarily for large value transactions and it has no upper payment cap.
The minimum payment, however, needs to be Rs 2 lakh.
As of now, the RTGS system for making payments is currently available for customers from 7 am to 6
pm on all working days of the week except the second and fourth Saturday of the month.
However, the RBI has now decided to make the service available 24x7 for all 365 days of the year.
With this, India will be one of the very few countries globally with a 24x7x365 large value real-time
payment system. (Source: India today/business)
6) After a lull in hiring due to the lockdown and the effect of the COVID-19 pandemic on the Indian
economy, things have started looking up as there are signs of revival. While many organisations had
stalled their hiring for the initial few months of the pandemic, the same has recently picked up for many
industries such as pharmaceuticals, healthcare, ecommerce, ed-tech and the IT and IteS segments.
According to the recent NaukriJobSpeak Index, September saw a 24 per cent improvement in hiring
activity as compared to August. In addition, though hiring activity in September declined by 23 percent
versus last year, the trajectory of decline has become less steep with an improvement in every
subsequent month.
Metros that were reeling under various lockdown measures earlier have posted strong double digit
growth in September as against August, with Pune leading the pack followed by Hyderabad, Chennai
and then Bengaluru. Tier-2 cities like Ahmedabad, Chandigarh, and Jaipur have also seen a
significant uptick in the hiring activities. Hiring grew across the board in terms of experience bands.
(Source: The Week)
7) The Goods and Services Tax (GST) is a vast concept that simplifies the giant tax structure by
supporting and enhancing the economic growth of a country. GST is a comprehensive tax levy on
manufacturing, sale and consumption of goods and services at a national level. The Goods and
Services Tax Bill or GST Bill, also referred to as The Constitution (One Hundred and Twenty-Second
Amendment) Bill, 2014, initiates a Value added Tax to be implemented on a national level in India.
GST will be an indirect tax at all the stages of production to bring about uniformity in the system.
On bringing GST into practice, there would be amalgamation of Central and State taxes into a single
tax payment. It would also enhance the position of India in both, domestic as well as international
market. At the consumer level, GST would reduce the overall tax burden, which is currently estimated
at 25-30%. Under this system, the consumer pays the final tax but an efficient input tax credit system
ensures that there is no cascading of taxes- tax on tax paid on inputs that go into manufacture of
goods

In order to avoid the payment of multiple taxes such as excise duty and service tax at Central level and
VAT at the State level, GST would unify these taxes and create a uniform market throughout the
country. Integration of various taxes into a GST system will bring about an effective cross-utilisation
of credits. The current system taxes production, whereas the GST will aim to tax consumption.
8) A dual transition—to a consolidated democracy and an advanced market economy—represents the
main challenge that the Korean political and economic system currently confronts. During the two
decades since it became a democracy, South Korea has faced lingering problems, such as poor
governance, high-level corruption, lack of leadership, political conflict, social polarisation, volatile
public opinion, and lack of consensus on major issues.
At the same time, profound leadership changes have fundamentally changed the South Korean
political landscape. The new leadership has attempted to dismantle social, economic, and political
structures that were formed during the Cold War and to establish a more democratic and diplomatically
independent society. Such an approach has resulted in further social and political conflict, trials and
errors in policy, civic distrust, and a lingering leadership crisis.
Although Korean democracy is successfully consolidated, it is far from effective. There are profound
generational cleavages over various national issues, including economic and social policies, policies
toward North Korea and national defense, and attitudes towards the United States and China. Under
these circumstances, political institutions have been pushed aside, and civic organisations are
dominant.
ANSWER KEY
1) Loopholes in New Mining Bill
India’s new mining bill that diverts funds from mining companies to rural people affected by mining has
numerous loopholes. It seeks differential treatment for coal and other minerals. It exempts captive
miners from this obligation to share mineral wealth. It disregards the price of the ore, manipulating
which companies can understate their profits. Instead, royalty can be linked to the globally traded price
of the mineral and unifying the sharing parameter thus ensuring fairness.
2) Inclusive Education for Children with Disabilities
Despite expansion of educational opportunities in India, the disabled children have not yet benefited
significantly. Due to the belief that handicapped children are dependent and non- productive and their
education requires highly specialised teachers, educational programmes for handicapped children
have never been implemented. The new National Policy on Education recommends that such children
be placed in regular schools where their needs are catered to. However, to fulfill this objective, there
are pre-requisites such as training of teachers, provision of equipment and book, etc. Hopefully, this
recommendation will bring relief to handicapped children.
3) Interview Mistakes that Must be Avoided
Since interviews are still the most common method of selecting candidates for jobs, there are some
mistakes that you must avoid making during an interview:

1. Being late: There is no excuse for being late, so plan in a manner that you arrive a few
minutes earlier.
2. Not knowing about the organisation: Do some basic research about the organisation.
3. Not knowing why you want the job: Clearly state the reasons apart from the fact that money
is needed.
4. Not knowing yourself: Demonstrate self-awareness. Think of strengths and development
areas that can be discussed in the interview.
5. Asking about salary: When given a chance to ask questions, enquire about things like
training and development, instead of enquiring about salary and perks.
4) Corporate Social Responsibility
Corporate Social Responsibility (CSR) refers to the self regulation policy that businesses have towards
the society. It typically involves a corporate contribution to the public, economy and the environment.
With workers and businesses making CSR as a deciding factor to work and invest in, it becomes an
issue of social image. Consumers, employees and stake holders now base their choice of brand on the
CSR taken up by Companies. It would definitely lead to socially conscious world.
5) 24 by 7 RTGS payment: Announces RBI Governor
RTGS, a payment system different from NEFT and EFT (transactions were settled in batches) would
now be available round the clock, 24* 7, from December 10, 2020. In the Real Time Gross Settlement
System (RTGS), preferable for large value transactions would need a minimum payment of Rs 2 lakhs.
India could now be in the list of countries with a 24 by 7 by 365 value real time payment system.
6) Cities pick up hiring rate: Naukri index shows
The pharmaceuticals, healthcare, e- commerce, ed-tech and IT sector have picked up and revived
hiring after a dull phase in the lockdown imposed due to the Covid 19 pandemic. A clear 24 % increase
in hiring has been observed in September 2020 as compared to the previous month. Pune followed by
Hyderabad, Chennai, Bengaluru lead the list recording a double digit growth in September. A
noticeable rise has also been observed in Ahmedabad, Chandigarh and Jaipur in the Tier- 2 city
bracket
7) One Tax for all: GST
Goods and Service Tax (GST) is a complete indirect tax structure, levied on manufacturing and sale of
goods and services. It aims to combine all taxes into one, thus reducing the burden of the consumer.
GST unifies the market sector throughout the country with the aim to tax consumption and not
production.
8) South Korea in deep trouble(Title)
South Korea having gained the status of a democracy is yet to settle issues like corruption, political
conflicts, lack of leadership & consensus and many more. The efforts made by the new leaders on the
economic and social front have resulted in unexpected turns leading to more conflicts, distrust and
erroneous policies. The resulting loop holes have made the civic organisations dominate the political
institutions.

CHAPTER 8
ARTICLE WRITING
GOALS
To enable learners to:
1. Understand the importance of article writing.
2. Express their ideas with clarity.
3. Compose articles using appropriate style, structure and voice.
LEARNING OBJECTIVES
The learners will be able to:
♦ Differentiate between the various types of articles.

♦ Identify the target audience and the purpose of writing.
♦ Identify the main issue.
♦ Locate, organise and integrate relevant data from various sources.
♦ Systematically organise their ideas and write coherently.
♦ Write articles using correct format and style.
♦ Provide suitable titles.
♦ Use anecdotes, quotations and examples to make their writing more interesting.
INTRODUCTION
Article writing is the process of creating a non-fiction text about topics that can vary from serious to the ordinary. An article
is a piece of writing mainly intended to be published in a newspaper, magazine or journal, and has a wide audience.
They can discuss ideas or concepts such as current issues or topics of general interest such as health, politics,
entertainment, environmental concerns, etc. Being written for a wide audience, it is essential that the language used
is interesting, yet simple, and includes stories, anecdotes, and facts to keep the readers engaged. The language

used in an article can be formal or informal depending on the target audience, but it must be less formal than a
report.
What can an article do?
Unlike a report, an article can do much more than simply report an event or state facts.
• It can offer suggestions and advice.
• It can provide information on various topics/subjects.
• It can bring about a comparison.
• It can describe a location, person, object, technology, etc.
• It can simply amuse and bring a smile on a reader’s face.
• It can enable readers to think, hence it can influence.
• It can offer opinions, arguments/counter arguments.
Format of an Article
An article is usually considered as a part of informal writing. There are no rules or techniques to abide by while
writing articles, yet an organised structure is preferred. Hence, a basic outline of the format needs to be studied.
Heading/Title: Eye- catching; illustrating the central theme
By Line: Writer’s name (to be mentioned under the title towards the right)
Introduction: Establish the context. (Draw the readers’ attention using anecdotes, startling facts, statistics,
rhetorical questions or quotations.)
Body: 2-3 paragraphs detailing the various aspects of the topic i.e. merits, demerits, causes, consequences,
effects, advantages, disadvantages.
Conclusion: A formal and logical end to the written content; a summary of all that has been included in the article.
One may conclude with a final opinion, recommendation or a comment expressing hope, a warning, an appeal or a
call for action.
Points to Remember
• The topics should be unique and of relevance.
• Know the target audience.
• Identify the aim of writing the article- to advise, inform, entertain, compare, describe, etc.
• The title should be short and appropriate.
• Begin with a striking opening sentence which gets the readers interested in the topic.
• The writer must have enough to say; enumerate your ideas before writing.
• Be true to what you write, make assertions and go by them throughout the article.
• Keep it brief; unnecessary repetitions and irrelevant information makes it boring.
• Break the article into paragraphs to delineate it into separate ideas.
• Pay attention to the choice of voice and tense.
• Conclude logically.

3 ARTICLE WRITING 8.3
Steps in Article writing

Like reports, articles too need to be well written to hold the readers’ attention. The stages of article writing are
discussed below.
Step 1: Identify the target audience
Before you begin writing, it is important to consider who the intended readers are. Are they a specific group such as
students or businessmen, or adults in general?
Step 2: Identify the purpose of writing
Identify the aim of the article. Is your aim to advise, suggest, inform, compare and contrast, describe, etc.?
Step 1 and Step 2 are the deciding factors in determining the layout of your article, its style, language and level of
formality.
Example:
If the topic for the article is ‘Careers in Commerce’, then the target audience will be students of Commerce. The
article would be an informative one, detailing the various careers that a commerce student can choose from,
colleges/universities, eligibility, and selection process. The tone must be formal, and the language should be easy
and straightforward for comprehension. If the article is meant for doctors, then technical jargon related to the field of
medicine can be used.
Step 3: Collect and select information
The third step is to collect information that is available on the selected topic. You may use various sources such as
books, interviews, etc. Read them and select relevant information.
It is important to ensure that the information you have collected is authentic and reliable.
Step 4: Organise the information sequentially and logically
Once the information has been gathered and selected, you must organise it so that it follows a logical order. You can
make use of mind maps and flow charts to organise the content.
Example 1:
Various
courses Placements
Chartered
Accountancy
Post
Graduation
Cost and works Careers in
Accountancy Commerce
From Institute
of Chartered
Accountants
of India Company Secretary Soft skills required
Eligibility

Example 2: Problems caused by demonetisation:

• A large section of the population does not have
bank accounts
• Traders, taxi operators and the tourism sector
have been hit hard.
Advantages of demonetisation: • People are going through a harrowing time in
• Helped govt. fight fraudulent long queues
activities • A limit has been imposed on withdrawals
• Difficult to hide black money from banks
• Govt. able to track transactions • Factory labour and other daily wage workers
are unemployed
• Stopped/ reduced terrorist
funding • Farmers and people in rural areas also facing
hardships
• Help attract domestic investors
• Drop in the money in circulation will cause
• Created fear in the minds of
deflation
people about tax theft.
Solutions:
• Every citizen to have an
Reasons for implementation – Demonetisation account
• Inflation • Use cashless modes of
Corruption, payment – IMPS,
Prevalence of a cash cheques, net banking,
system - prevalence of etc.
black money What is demonetisation?
• Separate queues for
A currency unit is stripped off its money withdrawal and
status as legal tender. exchange
Old unit of currency is replaced with
a new currency unit.
Step 5: Write the article

Once you have determined the information you are going to use and organised your ideas, write the article. The
article could be formal, semi-formal or informal, depending on your target audience.
First, give your article a title that catches the attention of the reader. Then begin writing the article with a striking
opening sentence that addresses the readers and gets them interested in the topic. Remember to present a strong

argument for your ideas supporting it with evidences or data/statistics. Your attempt must be to develop your ideas
as much as you can to make them interesting and substantial. Finally, conclude with your strongest point.
Use vocabulary and descriptive language appropriate for the article. Linking words and expressions, and a variety of
vocabulary will only improve your work and make it more interesting. Use passive voice, humour, rhetorical questions
to make it riveting.
Do not talk about yourself. You are writing for the public, not a close circle of friends. Your opinions are only
interesting to other people if you can justify/explain them.
Sample Articles
Article 1
The colour green: corporate conscience or fashion statement?
by Brendon Craigie
Hotwire has conducted a major audit looking at the greening of corporate communications and its potential influence
on consumer purchasing habits across Europe.
They researched five sectors (retail, banking & finance, manufacturing and automotive, utilities and technology &
telecoms) in five countries (the UK, France, Germany, Spain and Italy) looking at how frequently companies use
green issues in their external communications vehicles. In this instance press releases were selected as the
representative communications tool. We coupled this with pan-European consumer research that identified how
green issues affect the purchasing decisions of consumers in the same sectors and countries.
Contrary to popular opinion, companies across Europe do not greenwash their communications wholesale. The
Hotwire study has found that across all the sectors green appeared as a theme relatively infrequently - in only 7.5%-
17% of companies' external communications. French companies use green issues the most at 17% while German
companies are least likely at 7.5%. These are interesting findings – with Germany very much an international leader
in terms of energy efficiency we put it more down to regional 'style' than the reality of the companies' initiatives.
However, while it is good to see that companies are not opting for a cheap greenwash across the board, it is also
interesting to note that they are not in sync with consumer interest for green products and services. While companies
communicate about green issues relatively infrequently the consumer interest in all things green is high. When asked
to score their interest in 'green' between 1 and 10 (10 being the highest) European consumers scored averaging
between 6.3 (Germany) and 8 (France). Consumers in Spain, the UK and Italy scored 7, 7.2 and 7.7 respectively. In
other words, consumer interest is high but in terms of corporate communications, companies are not doing much to
satisfy the interest.
The technology & telecoms sector is an interesting sector in terms of how it currently communicates around green,
and what influences the buying decision when purchasing technology products and services. The UK is the only
country that communicates in any volume (22% of technology companies' external communications) about 'green'. At
5 out of 10, the consumer research indicates that 'green' is not a very compelling driver for British consumers in the
technology space, however there is some interest and UK-based companies are doing a few things to garner that
interest. In the rest of Europe, PR professionals in the technology space have huge opportunities. While consumer
interest is pretty high at between 5.5 and 6.1, the companies' corporate communications efforts have so far ignored
the green agenda. In France only 7% of external communications by technology companies include the green theme,
in Germany 1%, Spain 2.9% and in Italy 0%. There are some big openings for being the green champion in the
technology & telecoms industries in France, Germany, Spain and Italy.
(Source: http://www.reusablearticles.com)

Article 2
The Health Problems of Tattoos
by Paul Silver
Tattoos have been around for thousands of years, but they have always had their health problems. The main
potential problem with getting a tattoo is infection.
The tattooing process involves pushing pigment far down into the dermis of the skin with a needle. With modern
stainless steel and sterilization machines, this is much easier to keep clean and problem-free than the original
tattooing method of rubbing ash into wounds, but problems can still occur. If a tattooing needle is not completely
clean when it pierces your skin, it can deposit germs deep into the skin along with the pigment it is delivering.
A major problem with infection from unclean tattooing is it can infect the recipient with Hepatitis B. In turn, hepatitis
can cause inflammation of the liver, which is painful to start with, and if left to develop can become chronic and cause
long-term damage and even death.
Initial symptoms of a Hepatitis infection can last for up to two weeks, and include a raised temperature, headache,
and lack of energy. After this, jaundice can develop, and then potentially anorexia, nausea, vomiting and diarrhoea. If
left untreated you will probably then experience upper abdominal pain, a tender, enlarged liver and enlarged lymph
glands in your neck.
By this point, the pain and other symptoms should have taken you to the doctors. They will need to carry out blood
tests to confirm which strain of Hepatitis you have contracted (there are five types, A-E.) If you have developed a bad
infection, you may need hospital care to recover, mainly so doctors can spot if you have the early stages of acute
liver failure.
Up to 95% of adults with a Hepatitis B infection will recover fully, but the rest may develop life-long chronic Hepatitis,
especially if they already have immunodeficiency problems before they get the infection.
Infection can be prevented by good living conditions, and Hepatitis B can be prevented with a vaccination, which
many tattooists will have as a preventative measure as they do not wish to catch Hepatitis B from their customers,
some of who may carry it unknowingly.
When you receive a tattoo, ensure that the tattooist's equipment is properly sterilised, the local health department
has checked them out, and that you are confident that they are clean. No responsible tattooist will mind showing you
how he or she ensures his or her equipment is clean and safe. When the tattoo is healing, make sure you keep the
tender area clean and you do not expose yourself to possible infection through poor hygiene or living conditions.
After receiving your tattoo, if you run a temperature, get headaches or a sudden lack of energy to do anything, get in
touch with your doctor straight away. It is much better for it to be diagnosed as not being a problem than to risk
having a Hepatitis infection and not having it treated as early as possible.
Instead of getting a permanent tattoo, you could get a temporary one. They are available in a wide range of designs,
from star tattoos to tribal styles, and do not carry any risk of infection. (Source: http://www.reusablearticles.com)

Article 3
Genius has gender. Only in our minds
When Cambridge University advised its examiners to avoid words like ‘genius’ and ‘brilliant’ because they exclude
women, many of us rolled our eyes and dismissed it as political correctness gone wild. But close your eyes – what’s
the first image that comes to your mind when you hear the word genius? Is it Albert Einstein? Stephen Hawking or
Srinivasa Ramanujan, perhaps? Shakespeare or Premchand? Steve Jobs? Whether you are female or male, odds
are your mind sees a man.
These associations affect our perceptions of others, which in turn affects their self-image and choices. Gender gap in
the sciences, for instance, can be partly explained by the notion that these areas call for ‘genius’ or raw natural
ability, which many women don’t feel confident they possess. Reasons for that lack of confidence are also cultural; in
the US a depressing piece of research found that even six-year-olds were likely to think of only boys as ‘brilliant’.
When professors are rated, its men who are described as stars and visionaries, and the same qualities are
overlooked or disparaged in women. Think of the routine putdown ‘hysterical’, which literally means a disorder
caused by the womb.
The idea of a lone genius is a Romantic myth; hard work, collaboration and luck have as much to do with
accomplishment as ability, and none of these traits is sexual in characteristics. Thinking harder about how we fling
around words like flair and brilliance might foster a better intellectual climate, all around.
(Source: http://blogs.timesofindia.indiatimes.com)
Article 4
The Current Rise of Women Entrepreneurial Leaders
By Brent Gleeson
As the positive movement for gender equality in the workplace gains significant momentum, the data not only shows
forward motion, but many opportunities to be taken advantage of. Cultural progress is of little value unless there is a
framework to channel mindset and behavioural transformation into actions and results.
Women have long been underrepresented in entrepreneurship, yet the number of women entrepreneurs in the US
has increased over 30 percent since 2007. For some more recent and interesting data, according to
Smallbiztrends.com, 57% of women business owners expected their revenues to increase in 2018. This suggests
that women-owned businesses are just about as likely to grow at a similar rate as male owned businesses (59% of
male-owned businesses said they expect revenue growth).
Over the past 15 years, these women-owned firms have grown at a rate 1.5 times greater than other small
businesses and were estimated to provide more than 5 million jobs by 2018. Whether women more quickly become
dissatisfied with climbing the corporate ladder or just cannot ignore the drive to pursue their passions, female
business owners have historically begun their entrepreneurial journeys earlier in life than their male counterparts.
According to a Guardianfinancial.com survey, 51 percent of female business owners were under the age of 50 when
they launched compared to 44 percent of men. However, the largest group of female respondents were in their fifties,
so it seems women are becoming business owners at almost every stage of adult life.
The latest numbers regarding women in business cannot be ignored. There are 9.1 million woman-owned
businesses nationwide, employing 7.9 million employees and generating $1.4 trillion in sales, according to the
National Association of Women Business Owners.

The facts speak for themselves. The downside is that, in our opinion, barriers in the standard workplace
environment, in some part, drive this growth in female entrepreneurship.
So, how about leveraging the momentum of this great movement to generate tangible results? Culture
transformations, whether they be in an organisation, an industry or any environment typically fail unless there is a
framework and diverse mechanisms to translate desire into action and lasting change.
(Source: https://www.forbes.com/)
Article 5
The Impact of Social Media on Society
Almost a quarter of the world’s population is now on Facebook. Nearly 80% of all internet users are on this platform.
Because social networks feed off interactions among people, they become more powerful as they grow.
Thanks to the internet, each person with marginal views can see that he is not alone. In addition, when these people
find one another via social media, they can do things — create memes, publications and entire online worlds that
bolster their worldview, and then break into the mainstream.
Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility
of issues has shifted the balance of power from the hands of a few to the masses.
While social media activism brings an increased awareness about societal issues, questions remain as to whether
this awareness is translating into real change.
Some argue that social sharing has encouraged people to use computers and mobile phones to express their
concerns on social issues without actually having to engage actively with campaigns in real life. Their support is
limited to pressing the ‘Like’ button or sharing content.
This is a very human reaction when people are given options that absolve them from the responsibility to act. A 2013
study by the University of British Columbia’s Sauder School of Business found that when people are presented with
the option of ‘liking’ a social cause, they use this to opt-out of actually committing time and money to a charitable
cause. On the other hand, when people are allowed to show support in private, they are more likely to show
meaningful support in terms of making a financial contribution.
The researchers found that a public endorsement is an action meant to satisfy others’ opinions, whereas people who
give in private do so because the cause is aligned to their values.
It has been said that information is power. Without a means of distributing information, people cannot harness the
power. One positive impact of social media is in the distribution of information in today’s world. Platforms such as
Facebook, LinkedIn, Twitter and others have made it possible to access information at the click of a button.
This means that the longer the information is in circulation, the more discussion it generates and the greater the
impact of social media.
While the world would be a much slower place without social media, it has caused harm as well as good. However,
the positive impact of social media is astronomical and far surpasses the ills associated with sharing.
At the end of the day, sharing is about getting people to see and respond to content. As long as the content is still
relevant and the need for information still exists, it is always worthwhile for any organisation to use social media to
keep publishing. (Source: https://www.simplilearn.com/)

Read Articles 1, 2 and 3 and try to analyse them as per the following checklist.
o Write in a lively but formal style, using Standard English.
o Use an impersonal style, avoiding the pronouns 'I', 'you' and 'we'.
o Start with a headline that is catchy but tells the topic and main idea.
o Include information that is split into paragraphs.
o Use quotations from important interested individuals, organisations and experts.
o Use quotations that give important peoples’opinions that support the overall idea.
o Include interesting and useful data (statistics) in support of your opinion/argument.
o Consider language techniques such as alliteration.
o Use some technical vocabulary or jargon that relates to the subject but keep in mind that the audience must
understand it.
o Use a variety of sentence lengths and styles, including informative complex sentences.
o Keep paragraphs lively, to the point and short (but use a single sentence paragraph perhaps once only for
emphasis and effect).
o Offer many specific, interesting and useful details about the topic.
o End in a satisfying way avoiding an essay-like summary of the article.
PRACTICE EXERCISES
Q.1. Read the following articles and provide a suitable title.
Article 1
Stocks related to the consumption theme have taken a severe beating ever since the Prime Minister announced the
demonetisation of Rs 500 and Rs 1,000 notes on 8 November. The Nifty India Consumption Index has shrunk
11.4%. Some stocks have slipped up to 21%. The fear that the demonetisation drive would put a leash on high-ticket
spending by consumers has spooked sentiments. While the current outlook is bleak, analysts say this sell-off
provides a good opportunity for investors to enter certain stocks, as the consumption story remains on a solid
footing.
The sell-off in the consumer basket is backed by reason. Consumer sentiment soured after the government sucked
out liquidity from the system by removing Rs 500 and Rs 1,000 notes from circulation. People face an uphill task
managing their liquidity position with the limited stock of lower denomination notes in circulation and difficulty in
transacting with the new Rs 2,000 notes.
For most, the focus soon will be on preserving cash and planned discretionary spending will be put on the
backburner. In the near term, discretionary spending, and sectors reliant on the cash economy will be affected. The
rural segment, where most transactions are in cash, will take the biggest hit. This will dent large-ticket sales of two
wheelers, passenger vehicles and consumer durables.“Rural and semi-urban markets can see a significant cut in
discretionary spend.

Article 2
BENGALURU: Real estate brokers in Karnataka, hit by slowdown and demonetisation, fear that the new draft state
Real Estate Regulator Act (RERA) will make their business unviable, with some even apprehending the prospect of a
closure. The government expects an agency to pay a proposed registration fee of Rs 5 lakh in the city and Rs 2.5
lakh In rural areas in the new state RERA rule. Currently, 80% are individual agents while just 20% work with
agencies in the city.
The registration fee set by the regulatory authority in Gujarat and Uttar Pradesh is Rs 10,000, which is much more
affordable in the light of the relatively lower income levels of real estate agents. "The agents work for a mere two
percent commission on the consideration value. The high cost of operations and the long gestation period in real
estate transactions diminish the real returns. Given this, it is unviable to expect a real estate agent to pay Rs 5 lakh
as registration fee," said Farook Mahmood, CMD, Silverline Group, a real estate developer andabroking company.
The Bangalore Realtors Association of India (BRA-I) has expressed its reservations on the proposed rules-the first
being registration fees, and the other is the issue of penalties for default bydevelopers.
"Such measures will be a setback for the trade," said Ayub Khan, owner, APEX Estates & Properties, a real estate
brokerage firm in Bengaluru.
Q.2. Write articles on the following topics in about 300-350 words.
1) Card payment on a high after demonetisation.
2) Mumbai: No longer India’s economic capital.
3) Unemployment: an obstacle in the country’s economic growth.
4) Phishing.
5) Covid 19: Impact and Strategies for Education Sector in India.
6) The Importance of Good Mental Health at Workplace.
7) Role of Entrepreneurship in Development.
8) Growing health problems in the youth today: Causes and Consequences.
9) Should the voting age limit be lowered to 16?
ANSWERS
Ans. 1.
Article 1
Consumption Stocks Offer Good Buying Opportunity Post Demonetisation.
Article 2
Major Problems Faced by Real Estate Brokers.
Or
Real Estate Brokers Hit by High Agency Fees.

Ans. 2.
Given below are the value points that will be helpful in writing the articles
1) Card payment on a high after demonetisation.
• On Nov. 8, 2016 – govt. announced discontinuation of Rs. 500 and Rs. 1000 notes.
• The move forced people to use options such as Internet banking, mobile banking, credit and debit
cards, mobile wallets and other prepaid payment instruments.
• Digital transactions have grown by 400 to 1000%.
• This figure does not include transactions done through Master and Visa cards.
• People to be educated about digital payments through websites and television.
• Increased transactions on e-wallet.
• Volume of transactions using Rupay card has increased from 3.85 lakh per day to 16 lakh per day.
• These digital transactions will ensure money comes into the system.
• All transactions/ money will be accountable. They will generate tax, thus developing the country’s
economy.
• The government will develop better welfare plans when money will be deposited in banks.
2) Mumbai: No longer India’s economic capital
• Mumbai preserves the charm of an open dynamic urban space, owing to preferential decision-
making on investment; Delhi appears to have been surging ahead of Mumbai.
• Mumbai has ceded its position as economic capital of India to Delhi.
• The Oxford Economics forecast for 2030 shows that Delhi is predicted to be at the 11th spot,
Mumbai will be 14th.
• Delhi has outpaced Mumbai post-liberalisation, in physical infrastructure and social infrastructure.
• Since Delhi is the capital, businesses want to be closer to it for clearances.
• The availability of infrastructural facilities affects the cost thus attracting the businesses.
• High cost of land and labour in Mumbai is unfavourable to business and does not offer suitable
inducements to attract investment—domestic and foreign.
3) Unempolyment: an obstacle in the country’s economic growth
• The world economy is facing 2 major challenges - unemployment and poverty.
• Financial crisis caused by unemployment leads to an overall purchasing power resulting in poverty
followed by an increasing burden of debt.
• In India, the problems of underemployment, unemployment and poverty have always been the
main hindrances to economic development.
• Another colossal problem is the large population.
• A critical aspect is the regional disparity.

• Mass migration from rural to urban regions is adding to the problems of unemployment and
poverty.
• Economic reforms, changes in the industrial policy and better utilisation of available resources will
reduce the problem.
• The government must initiate long term measures for poverty alleviation.
4) Phishing
What is phishing?
• Phishing is a cybercrime in which a target or targets are contacted by email, telephone or text
message by someone posing as a lawful organisation to tempt individuals into providing sensitive
data such as personally identifiable information, banking and credit card details, and passwords.
The information is then used to access important accounts and can result in identity theft and
financial loss.
• Tactics Used for Phishing.
• Deception Phishing - Sending out a mass email and trying to convince users to click the link in
the message.
• Tab Nabbing -Seeking to impersonate popular websites that have been left unattended for some
time, and trying to convince users to re-enter their credentials.
• Malware Based Phishing - Aimed at small and medium -sized businesses (SMBs). Inserting
malware onto a user’s computer (by email attachment, download, etc.) in order to gain information
and exploit vulnerabilities.
• Key Loggers and Screen Loggers are a type of malware that can record a user’s keystrokes and
activities – sometimes even your entire display
• Search engine phishing - Phishers create websites with “offers” and have them indexed
methodically within popular search engines.
How to prevent phishing attacks?
• Use spam filters. Generally, the filters assess the origin of the message, the software used to send
the message, and the appearance of the message to decide if it’s spam.
• Change browser setting. The settings of the browser should only allow reliable websites to open
up.
• Change password on a regular basis. Those websites that require users to enter login information
may be open to security attacks. Change passwords on a regular basis, and never use the same
password for multiple accounts.
• Banks and financial organisations use monitoring systems to prevent phishing.
• Legal action can be taken against fake websites.
• Organisations should provide security awareness training to employees to recognise the risks.
• Changes in browsing habits are required to prevent phishing.

5) Covid 19: Impact and Strategies for Education Sector in India

• Country began shutting down schools and colleges temporarily as a measure to contain the spread
of the novel corona virus.
• crucial events such as - board exams, entrance exams, admissions, etc.impacted.
• long-term impact on the continuity of learning for more than 285 million young learners in India
• Structure of school, learning and teaching methodology affected.
• Handful of private schools could adopt online teaching.
• Low-income private schools/government schools shut because of no access to e-learning
solutions.
• Disrupted the higher sector education which is a critical determinant of a country’s economical
future.
• Students have been barred to leave the country.
• Unemployment shot up from 8.4% in mid-March to 23% in early April and the urban unemployment
rate to 30.9%.
• Disruption is pushing policymakers to figure out how to drive engagement at scale while ensuring
inclusive e-learning solutions.
• Strategies required to manage the crisis :
o Continuity of learning in government schools and universities.
o Learning solution at least for marginalised needs to be developed.
o Reconsider the current delivery and pedagogical methods in school and higher education
by seamlessly integrating classroom learning with e-learning modes to build a unified
learning system.
6) The Importance of Good Mental Health at Workplace
• Nearly half of Gen Z and millennial report feeling stressed.
• Career, finances, and family welfare are common problems.
• Physical and emotional stress is the reason why people miss their work.
• Mental health effects overall performance.
• Stress is the legitimate reason to take time off from work.
• Statistics- age group (18-29 & 30-39) shows higher rate of anxiety and depression.
• Mental health is important for all in a workplace.
• Research and study to find the root cause is important Discussing about the mental health is not a
stigma.
• Steps to improve mental health – stay connected, take time to ask and listen, collaborate and
share resources.

7) Role of Entrepreneurship in Development

• Influential role of entrepreneurship in economic growth of a country
• Wealth creation and sharing
• Creating jobs
• Balanced regional developments
• Standard of living
• Community development
• Exports
8) Growing health problems in the youth today: Causes and Consequences
• Causes of health issues: a crisp list
• Rush of life
• Anxiety issues due to office work
• Sedentary lifestyle
• Bad eating habits
• Erratic sleep patterns
• Demanding family
• Effects
• Lifestyle diseases on the rise
• Physical health issues
• Strain on eyes
• Young deaths
9) Should the voting age limit be lowered to 16?
• Knowledge explosion
• Youth has more awareness
• Globalisation
• Advent of internet
• Kids are street smart
• Too young
• Immature
• Get influenced very soon
• Indecisive and impatient
• Impulsive decision makers
• Lack of holistic vision at 16 yrs.

CHAPTER 9
REPORT WRITING
GOALS
1. To enable learners to understand the concept of report writing

2. Familiarise the students with the various formats of report writing
3. Use appropriate language and style for varied reports
LEARNING OBJECTIVES
 Identify types of reports
 Understand different formats for varied types of reports
 Organise content logically and systematically
 State findings, report events, objectively
 Practice writing different types of reports
INTRODUCTION
A report is an account given of a particular event, issue, subject, especially in the form of an official
document. It is presented after thorough investigation or consideration by an appointed person or
body. It is written for a defined purpose and for a specific audience. Information and evidence is clearly stated
in a concise manner.
TYPES OF REPORTS
1. Newspaper report
2. Magazine report
3. Official reports for various organisations

FORMAT OF VARIOUS REPORTS

Newspaper Reports: These are accounts of current events and happenings.
Title/ Headline
By (name of author)
Place, date (date is not always mentioned)
Body of the report.
Magazine Reports: These are written to give account of specific events that have taken place, for example,
India International Fashion Week, School Annual Day etc.
Title/ Heading
By (name of author)
Body of report
Formal/ Official Reports: These are complex documents often of important projects and proposals. Example:
results of studies and experiments, proposals for launching a new product etc.
Format -1
Heading
To:
From:
Date:
Subject:
Introduction:
Give details of the task and the reasons for it
Main Body:
Information, resources and material used,
Description of task
Results
Conclusion
Your evaluation and suggestions.
Format-2
1. Title page-include
a) To: name of person report being submitted to
b) From: name and department

3 REPORT WRITING 9.3
c) Date of submission
d) Acknowledgements: A list of people and organisations that helped you in collecting data,
research and in other aspects of getting the report ready.
2. Table of contents: a clear list of all sections and subsections of the report.
3. Summary: A summary of the major points, conclusions, and recommendations should be written to
give a general idea of the report.
4. Introduction: Explain the problem and make it clear to the reader why the report has been written.
5. Findings: Give details of the information collected, material used, methods utilised, and results arrived
at.
6. Conclusions: Include implications and inferences of your findings based on the facts described in the
main body. The importance of the study is discussed in this section.
7. Recommendations: Give suggestions and proposals based on information and data collected.
8. Bibliography/References: Give a list of all the sources you have referred within your text.
Official report writing as such does not have a specific, fixed format. Many organisations have their own
formats and styles that are used by their employees. Moreover, there are differences in types of official reports,
for example, company annual reports, audit reports, financial reports etc.
POINTS TO REMEMBER
1. All reports are objective. There is no place for any personal opinions, perceptions, emotions and
feelings in a report. Your suggestions and recommendations should be based on facts and data and
not merely on subjective views.
2. Keep in mind the target audience and structure your report accordingly.
3. Personal pronouns in first and second person (I, me, we, us, you,) are generally not used in a
report.
4. Passive voice is preferably used in writing newspaper and magazine reports. Active voice is
preferred in official reports.
5. Past tense is mostly made use of in report writing since we are reporting happenings that have
already taken place.
6. The language should be clear, concise and to the point. Long winding sentences, vague
information and irrelevant material must be avoided.
7. Technical jargon and subject specific terminology must also be avoided, as it would be difficult
for everyone to understand. If including such terminology is necessary, add a glossary for it.
8. Information should be organised logically and coherently. Many reports are written in the
chronological order, i.e., following the sequence in which the event occurred. A poorly structured
report would not make sense to the reader.
9. A report should not have any grammatical errors. It is a good idea to get it proof read for accuracy.

Flow chart below explains the sequence involved in Report Writing
Writer
Observes /
Collates Information Researches / Investigates
/ Gathers Information
Event / Happening
Of particular Issue /
Problem / Phenomenon
For General Reader

For defined Readers
To bring knowledge /
Information to public
domain For specific purpose
Mainly published in Generally not published or

newspapers and published for select
magazines audience
(e.g. annual reports of
companies)
STEPS IN REPORT WRITING

All reports need to be clear, concise and well structured. A well-written report requires planning and
preparation. The essential stages of successful report writing are described below.
Step 1: Understand the purpose of the report
It is the important that you understand the purpose and requirements of your report. Keep in mind whom the
report is for, and why it is being written. Be sure that you understand all the instructions.

Step 2: Gather and select information

Gathering information is a time consuming and onerous task. You have to choose appropriate sources, read
them and select only relevant information. Ensure that your sources are authentic and reliable.
Step 3: Organise your content
A great deal of information is collected during the research period. Sort out and select the content relevant to
your report. Group together the points that are related. They can be put together under sections or chapters.
Thereafter, decide the sequence in which they have to be presented. Choose an order that is logical and easy
to follow.
Step 4: Analyse your material
Prior to writing your first draft for the report, analyse the material critically that you have gathered. Look through
carefully at the material, thinking about flaws and limitations in evidence gathered, conflicting data, verifiable
conclusions that can be drawn from it.
Step 5: Write the report
After your material has been organised into appropriate sections and headings you can write the first draft of
your report. Some people write the summary and contents page at the end when they know exactly what will be
included. Write clearly and concisely. Avoid irrelevant, lengthy and confusing explanations or content.
Step 6: Review and redraft
Take a break before you review your first draft. It is essential to get an appropriate perspective on the draft.
You may rewrite or reorganise certain sections after the review. Assess the report without any bias, from the
perspective of a reader in terms of clarity, simplicity and relevance.
Step 7: Presentation
Once you are ready with your final draft, check the presentation of the report. Make sure that the wording of
each chapter/section/subheading is clear and accurate. Ensure proper sequencing in the numbering of
chapters, sections and appendices. Verify that you have mentioned all your sources and references. Check
your report for errors of spelling or grammar. Errors in presentation or expression create a poor impression and
can make the report incomprehensible.
SAMPLE NEWSPAPER REPORTS

Sample 1
Daughter of Gardener Tops Board Exam
By Riya Sharma
Bhubneshwar, May 12: Suman Nayak, the daughter of a municipal gardener, Om Nayak, has topped the
Odisha Board Senior Secondary Examination with 98.8% marks. Her success has been lauded by the staff
members of her school ‘The Government Senior Secondary School, Malkaganj’, the Odisha Education board
and the State Education Minister.

When her classmates conveyed the news to Suman, she did not believe them. It was only when the school
principal called her that the reality sunk in. Suman’s father, Om Nayak, is overjoyed at the news. He said,
“Suman was always a bright student. I have made all efforts to provide her with the best education despite my
meagre means”. He hopes that she will be able to continue her education in spite of his financial constraints.
Suman attributes her success to her parents and teachers. She said that the schoolteachers had provided her
with all possible help by giving her extra time and attention along with books and moral support. Her teachers
speak highly of her perseverance, dedication and hard work.
When asked about her plans, Suman said she wished to become a doctor. However, she was unsure if she
could pursue her dream because of financial problems. She hopes that she will be able to secure a scholarship
and get funding by the government.
The Times Group has started an initiative to help Suman fulfil her aspirations. Anyone who wishes to contribute
to Suman’s education can send the amount by cheque to, ‘Suman Nayak Education Fund’, The Times of India,
M.G. Road, Bhubaneswar.
Sample 2
Commercial tax department to train its officials and industry participants
TNN | May 6, 2017
INDORE: With an aim to become well equipped with the new Goods and Services Tax (GST) and address
concerns of dealers, the commercial tax department started to train its officials and industry participants from
Friday. The department has selected 25 locations in the state, covering 23 cities on different dates.
Manoj Choubey, deputy commissioner, commercial tax department said, "Our aim is to be fully prepared to
handle GST from July. We started a training session from Friday that will most likely extend till the end of the
month across Madhya Pradesh."
Initially, the department will train all its officials and then conduct interactive training sessions for dealers.
GST — to be implemented in the country from July 2017 — aims to provide a single window tax structure
across the country, simplifying tax refunds and inter-state transfer of goods and ensure merchant compliances.
According to the tax department, about 2,200 of its officials across the state will be trained. In Indore, two
locations have been finalised by the department to conduct training sessions.
There are about 3 lakh dealers across the state registered with the commercial tax department of which close
to 50,000 are from Indore, tax experts said.
"We plan to conduct corporate training as well under the session. Training session will bring clarity and
technical knowhow about dealing with tax returns and other things under GST," Choubey said.
Industry participants have raised serious concerns about various norms under GST stating the lack of clarity
and training will lead to difficulties in handling GST. This will prove especially true for small units that are not
tech-savvy and do not have access to internet.
They said small industries are not computer literate and they will have to employ additional work force to file
returns every month. (Source: The Times of India)

SAMPLE MAGAZINE REPORTS

Sample 1
St. Agnes Public School Celebrates Annual Day
By Manoj Upadhaya
St. Agnes School, Green Park, celebrated its annual day on 2nd May with great fanfare. Mr. Arvind Kejriwal,
the Chief Minister of Delhi, was the chief guest at the function. The programme began with the lighting of the
lamp by the chief guest. It was followed by welcome address and the presentation of the school annual report
by the principal, Ms. Swati Mehra.
The first item of the cultural program was presented by the primary wing. It was a musical drama on the
necessity of protecting the environment for the future generations. The little children expressed themselves
brilliantly bringing out the perils of destroying our planet.
The middle school showcased the culture of India through folk dances. Each dance was preceded by beautiful
audio- visual effects, depicting the main cultural features of the region. The colourful dresses of the graceful
Garba dancers, the vigour and energy of Bhangra dancers, and lilting music with elegant swaying movements
of the Bihu and Hajgiri dancers from the North East, enthralled the audience.
The senior school pupils enacted a play depicting the dangers of internet and social media addiction for adults
and children. They brought out the message poignantly. Every child and adult was moved by the acting and
story of a young life ruined by social media addiction. The audience gave a loud and long round of applause for
all participants.
The grand finale was the speech by Mr. Arvind Kejriwal. He highly praised the performances by the children
and appreciated the thought provoking themes chosen by them. The programme concluded with a vote of
thanks by Sagar Mehta, the school head boy.
Sample 2
Almost 900 H1N1 cases reported: WHO
Headlines Today
Geneva, May 4, 2009
The number of suspected H1N1 flu cases across the globe has touched 898 with 20 confirmed deaths so far.
Though the World Health Organisation's (WHO) alert level remains one short of a global pandemic, 18
countries have now reported laboratory confirmed cases.
Colombia became the first South American country to report a case. However, US health officials are cautiously
optimistic that the flu is not as dangerous as it was first feared.
Mexico remains the worst affected with 506 cases and 19 deaths. However, the country's Health Secretary
feels that the epidemic is now declining.
But the WHO is not dropping the level five alert just yet. (Source: India Today)

SAMPLE FINANCIAL REPORT

Financial reports are very long and complicated with complex data and figures. A short report is being given as
an example.
Sample
Nuvo Pharmaceuticals™ Announces 2017 First Quarter Results
Reports Q1 Revenue of $7.0 million and Net Income of $2.2 million
MISSISSAUGA, ON, May 10, 2017 /CNW/ - Nuvo Pharmaceuticals Inc. (Nuvo or the Company) a commercial
healthcare company with a portfolio of commercial products and pharmaceutical manufacturing capabilities,
today announced its financial and operational results for the first quarter ended March 31, 2017.
First Quarter Financial Summary(1)
Total revenue for the three months ended March 31, 2017 was $7.0 million compared to $7.8 million for the
three months ended March 31, 2016.
Adjusted EBITDA decreased to $2.3 million for the three months ended March 31, 2017 compared to $3.0
million for the three months ended March 31, 2016.
Net income from continuing operations was $2.2 million for the three months ended
March 31, 2017 or $0.19 per share compared to $1.9 million or $0.17 per share for the three months
ended March 31, 2016. Cash and short-term investments increased to $18.6 million as at March 31,
2017 compared to $17.6 million as at December 31, 2016.
(1) The financial information presented herein reflects results from continuing operations with Nuvo's
previously disclosed segment, Crescita, presented as a discontinued operation.
(2) Adjusted EBITDA is a non- International Financial Reporting Standards (IFRS) financial measure
defined by the Company below.
First Quarter Financial Review
Table of Selected Financial Results
For further details on the results, please refer to Nuvo's Management, Discussion and Analysis (MD&A) and
Condensed Consolidated Interim Financial Statements which are available on the Company's website
(www.nuvopharmaceuticals.com)
Three months ended
March 31, March 31,
2017 2016 Change
(from continuing operations, Canadian dollars in $ $ $
thousands, except gross margin)
Product Sales 6,653 7,325 (672)
Gross Margin % on Product Sales 58% 57% 1%

Other Revenue 329 517 (188)

Total Operating Expenses 4,716 5,378 (662)
Net Income 2,196 1,928 268
Adjusted EBITDA 2,298 2,989 (691)
Total revenue, consisting of product sales, royalties, contract, and other revenue for the three months
ended March 31, 2017 was $7.0 million compared to $7.8 million for the three months ended March 31, 2016.
The decrease in total revenue was primarily related to a decrease in product sales.
Total operating expenses for the three months ended March 31, 2017 decreased to $4.7 million compared
to $5.4 million for the three months ended March 31, 2016. The decrease in operating expenses was primarily
attributable to a decrease cost of goods sold (COGS) and general and administrative (G&A) expenses, slightly
offset by an increase in research and development (R&D) expenses.
R&D expenses increased slightly to $0.3 million for the three months ended March 31, 2017 compared to $0.2
million for the three months ended March 31, 2016. In the current quarter, the Company incurred R&D
expenses related to the 2016 Pennsaid 2% Trial for the treatment of acute ankle sprains.
G&A expenses decreased to $1.7 million for the three months ended March 31, 2017 compared to $2.1
million for the three months ended March 31, 2016. In the current quarter, a $1.0 million decrease in stock-
based compensation (SBC) expense was partially offset by an increase in regulatory consulting fees and
increase in general corporate costs due to the allocation of certain corporate G&A costs to Crescita in the
comparative quarter.
The Company earned net interest income of $38,000 for the three months ended March 31, 2017 compared
to $56,000 for the three months ended March 31, 2016. The decrease in net interest income in the current
quarter related to the significantly lower cash balances as compared to the comparative period whereby $35.0
million was transferred to Crescita on March 1, 2016 as part of the reorganization transaction.
The Company experienced a net foreign currency loss of $0.1 million for the three months ended March 31,
2017 compared to a net foreign currency loss of $0.5 million for the three months ended March 31, 2016.
Net income from continuing operations was $2.2 million for the three months ended March 31, 2017 compared
to $1.9 million for the three months ended March 31, 2016. In the current quarter, the decrease in gross margin
and a slight increase in R&D expenses were more than offset by a decrease in G&A expenses and a decrease
in foreign exchange losses.
Adjusted EBITDA decreased to $2.3 million for the three months ended March 31, 2017 compared to $3.0
million for the three months ended March 31, 2016. In the current quarter, an increase in net income from
continuing operations was more than offset by a decrease in SBC expenses.
(Source: Medical Pharmaceuticals)

SAMPLE FORMAL REPORT

Ganga River Cleaning Project
To: Mr. Sunil Gupta, Joint Secretary, Ministry of Environment
From: Mr. Nilesh Upadhaya, Research Officer, Ministry of Environment
Date:15th April 2017
Subject: Cleaning the Ganga River
Acknowledgements
I am deeply grateful to all the people who extended their invaluable help and support in the research and
writing of the report. I wish to especially thank Mr. Sushil Dhar, Mr. Premnath Singh , Mr. Rajiv Kumar and Mr.
Pramod Bansal.
Contents:
1. Introduction
2. Causes
3. Effects
4. Solutions
5. Conclusion
6. Bibliography
SUMMARY
Our National River, the Ganga, remains one of the most polluted in the world, denying vast populations of their
rights to clean water. The problems associated with pollution of the Ganga are numerous. It has multiple
causes related to the issue. The contamination of the water effects humans, flora and fauna as well as the
ecology of areas along the river. However, there are solution and remedies that can be implemented to save
the dying river.
Introduction:
The river Ganga is often referred to as ‘the dying river’ due to its continuing pollution for decades. This reports
attempts to state the current situation and the damage to the environment and ecosystem being caused by
pollution of the river. Several solutions to clean the river have been suggested to restore the river to its pristine
state.
Causes:
1. Over exploitation-, Exploitation of Ganga’s waters have rendered long stretches of the river completely
dry for much of the year. Almost 80% of the water is diverted for agricultural purposes.
2. Dumping of sewage waste- accounts for 80% of pollution in the Ganga River.

3. Discarding Industrial waste- Toxic industrial effluents dumped into the river account for 20% of the
pollution.
4. Agricultural pollution- Water intensive farming and run-off from inorganic farms, including dangerous
chemicals like DDT and HDH, add to the pollution.
5. Disposal of solid waste- Tons of plastic, polythene, images of gods, and other trash are thrown into the
Ganga River, choking her waters and blocking existing sewerage systems.
6. Harvesting electricity- Dams built along the Ganga have impacted her flow, effecting the ecology of the
river.
7. Ecological degradation- deforestation, encroachment, tourism and other human activities are damaging
the fragile ecosystems the Ganga River supports.
Effects:
1. Spread of disease: Drinking polluted water can cause cholera , typhoid and diarrhea.
2. Affects body organs: The consumption of highly contaminated water can cause injury to the heart and
kidneys.
3. Harms the food chain: Toxins present in the water can harm aquatic organisms, thus breaking a link in
the food chain.
4. Causes algae in water: waste matter causes Algae to in a water source. Bacteria feed off the algae,
decreasing the amount of oxygen in the water. The decreased oxygen causes harm to other organisms
living in the water.
5. Flooding: The erosion of soil into waterways causes flooding, especially with heavy rainfall.
6. Harms animals: Birds that get into oil-contaminated water die from exposure to cold water and air due
to feather damage. Other animals are affected when they eat dead fish in contaminated streams.
The effects of water pollution are not always immediate. However, water pollution has a huge impact on our
lives. With knowledge, consideration and preparation, water pollution can be decreased. It does not take much
effort — just a little thought.
Solutions
Several steps can be taken to help prevent water pollution from getting worse.
1. Take steps to conserve soil. It results in conserving water and water life. Planting vegetative covers,
strict erosion management and implementing beneficial farming methods are just a few of the many
possible approaches to soil conservation.
2. Restore ecological flows at every point along the Ganga’s course.
3. Prevent and curtail all wastewater, starting with sewage and industrial waste, from mixing with the
river. Install sewage and effluent treatment plants.
4. Promote massive water conservation and water resource management, including rainwater-harvesting
schemes.
5. Involve stakeholders in all ways to clean the river.

6. Implement policies and plans that connect state and local bodies, addressing their challenges and
encouraging training and capacity-building programmes.
7. Start mass awareness campaigns and media-based water eco-consciousness campaigns that get
people to not only stop pollution, but to also become an active part of the solution.
Conclusion
Cleaning the Ganga river is feasible and possible project. It requires strict implementation of policies formulated
by the government, involvement of all stakeholders and involving general population at every level in the effort
to reach the goal of having an uncontaminated river.
Bibliography/ References
1. Conaway, Cameron (2015-09-23). "The Ganges River is Dying Under the Weight of Modern
India". Newsweek. Retrieved 2017-04-11.
2. "'Ganja receives 2,900 million ltrs of sewage daily'". http://www.hindustantimes.com/. Retrieved 14
May 2015.
3. "The WaterHub". Retrieved 14 May 2015.
4. A Sacred River Endangered by Global Warming 17 June 2007
5. Wohl, Ellen E. 2012. A world of rivers: environmental change on ten of the world's great rivers.
Chicago: University of Chicago Press.
6. Ganga, Yamuna banks cleaned 12 November 2013
PRACTICE EXERCISES
1. Your institute ‘Global Business School’ organised a seminar on ‘Profitable Business Practices in the
Next Decade’. Write a report on the seminar for your institute’s monthly newsletter in about 150/200
words. (Hints: research how a seminar is conducted and what are profitable business practices).
2. You are the Cultural Society President of your college. The Principal of your college, Mr. Subhash
Kapoor, feels that in the increasingly westernised world, the students should not lose touch with their
culture and values. He has asked you to suggest ways and means to familiarise the students with the
great aspects of Indian culture. Prepare a report in 250-300 words for the principal suggesting the
areas that could be covered and the ways and means they be introduced into college life. ( Hints:
select areas and methods that appeal to youngsters).
3. You are Mr. Sunil Kaushik, the administrator of Gyan Jyoti Institute. Certain areas of the infrastructure
of your institute need to be restructured and revamped. You have been asked to prepare a report on
the matter for the managing committee of the institute, stating the specific buildings that need facelift,
and the areas that need attention (example furniture, auditorium, and cafeteria). Use the formal report
format.
4. You are Reena Singh, a reporter of the `The Times of India’. Write a report on a fire in a slum cluster in
Seelampuri in 250-300 words.

5. You are a sports reporter, Ajay Singh. Write a report on the one day cricket match between Australia
and India at Melbourne in250-300 words
6. You are Amit/Amita, working with an NGO for the cause of the underprivileged. Prepare a report for a
specific area, showing the statistics of population in relation to the effect of the Covid 19 pandemic.
(Hint: number of cases, gender roles, and facilities provided to low income groups etc.)
7. Prepare an official report discussing the poor drainage system in your neighbourhood and the adverse
effect of incessant rains as a result. The report needs to be submitted to the Municipal authorities of
the concerned area.
8. You are member of the HR division of your company. Prepare a report to show the lack of proper
infrastructure in the office campus (including PC’s, Desks, Library, meeting rooms) which is affecting
the productivity of the employees.
9. As the School Captain, write a report for your school magazine, about a cultural fest held in your
school last week. Mention the various schools that participated, the cultural programmes, the food
stalls et al.
10. An NGO working for the cause of the underprivileged had set up a one-day workshop in your college. As member
of the Organising committee, write a report for your college magazine giving details of the workshop.
ANSWERS (VALUE POINTS)

Question 1:
♦ Use the formal report format.
♦ Mention topic, venue and number of speakers (not more than 5) at Seminar.
♦ Specify designations of speakers. (Can be external speakers, experts from the industry, University
professors)
♦ State designated audience. (Top heads, faculties, students)
♦ Give synopsis of each speakers content.
♦ Speaker one-highlights need for remote offices-- majority of jobs completed by employees based in far
of places. Communication technology makes it possible to have face-to-face meetings without being
physically present.
♦ Speaker two- Organising and structuring meetings for productive outcomes.—use digital note making
software, online calendars and wide range of communication tools.
♦ Speaker three- use of ‘big data’- no business can survive without it.
♦ Speaker four-Conducting marketing and advertising campaigns, delivering the right content as per
schedule.
♦ Speaker five Adapting to rapidly changing consumer needs.
♦ Question answer session with audience/ Open House.
♦ Vote of thanks by organiser.

Question 2
♦ State problems- Students unfamiliar with Indian art forms.
♦ Mention areas that will grab the attention of the students-dance, music, drama, painting.
♦ Give suggestions.
a. Expose them to the various fine art forms of India by organising cultural programmes
juxtaposing the modern with the traditional.
b. Hold exhibitions of varied types of paintings.
c. Organise competitions.
♦ Concluding statement.
Question 3
• Use the formal report format.
♦ State issue under consideration.
♦ Identify buildings that need facelift- Administrative Block, School of Architecture building, Engineering
College.
♦ White washing and painting urgently required.
♦ Administrative Block- some furniture needs replacement.
♦ School of Architecture building-washrooms need to be repaired.
♦ Engineering College- labs require remodelling and latest equipment.
♦ Mention time required to complete the work.
♦ Concluding statement.
Question 4
♦ Use the newspaper report format.
♦ Opening statement-fire destroying entire slum.
♦ Cause of fire-short circuit.
♦ Time fire started.
♦ Spread rapidly due to inflammable materials used to build hutments.
♦ 500 families lost all their belongings…no roof over their head in this inclement weather.
♦ Ten people sustained burn injuries. Others lucky to escape.
♦ People seeking help/ compensation from government.

Question 5
♦ Use newspaper format (Date, location).
♦ State name of tournament/series.
♦ Exciting match with nail biting finish: describe the match.
♦ Mention who won toss and batted first.
♦ Performance of key players in both teams.
♦ Reason for victory of winning team.
Question 6
♦ Make a table to show the number of cases; divide them into age groups/ gender/profession.
♦ Number of active cases; can be mentioned as a number or a graphical representation.
♦ Number of recovered cases; can be mentioned as a number or a graphical representation.
♦ Request for facilities for better hygiene and safety.
♦ (All representations are for figurative purpose)
Question 7
♦ Write on behalf of the Residents Welfare Association.
♦ Mention the after effects of incessant rains; talk about destruction to life and livestock.
♦ Suggest solutions/help.
♦ Do not go overboard with complaints and concerns. Be precise.
Question 8
♦ Use formal report format.
♦ Write on behalf of the HR department; Report needs to be presented to higher authorities.
♦ State the lack of facilities.
♦ Make a tabular format: mention the infrastructure that needs a change/renovation.
♦ Write a line or two how the poor infrastructure and resources are effecting the employee’s
performance.
♦ Mention how a change/revamp will help increase the productivity and efficiency of the employees.
Question 9
♦ Mention, date, venue time.

♦ Divide the report into three paragraphs.

♦ What/When/Where/ Who was invited.
♦ Purpose of the event (learn about the cultural diversity).
♦ Describe the event in details (name of schools that participated, the dances and other cultural
programmes performed, the food stalls, the game stalls).
♦ Enthusiasm in the student community.
♦ Conclude with an optimistic view.
Question 10
♦ Mention date, venue, time, name of the NGO.
♦ The purpose of the workshop.
♦ How many members came from the NGO; how did they go ahead with the workshop.
♦ The audience and its reaction.
♦ Games, pamphlets, information shared during the session.
♦ Motivational talks.
♦ Conclusion.

CHAPTER 10
FORMAL LETTERS AND OFFICIAL

COMMUNICATION
PART – 1
FORMAL LETTERS
GOALS
1. Improve their business communication skills.
2. Understand the importance of formal letters in business communication.
3. Become familiar with the various types of formal letters.
4. Explore the appropriate language and format associated with a formal letter.
5. Express their ideas clearly.
LEARNING OBJECTIVES
♦ Differentiate business letters from other formal letters like letter to the editor and job application.
♦ Understand the subject matter carefully and include relevant information pertaining to the issue in the
letter.
♦ Organise content logically and systematically.
♦ Use proper format while writing formal letters.
♦ Write letters using appropriate language and style.
♦ Practice writing different types of formal letters.

INTRODUCTION
Letters are a traditional and popular method of communication. A letter is a written message sent from one
party to another that contains important information. Letters perform the function of bringing friends or relatives
closer together, enhancing professional relationships and providing a means of expressing one’s
views/feelings. There are two types of letters, i.e. formal letters and informal letters.
Informal Letters
Informal letters are letters written to people we are familiar with, like relatives and friends. They are used for
casual and personal communication. While writing informal letters we can make use of a personal and
emotional tone. The language and tone of the letter depends on the level of comfort and familiarity between the
sender and the recipient. There is no specific format prescribed for writing informal letters.
Formal Letters
Formal letters are used for official and professional communication. They are written with a particular, well-
defined objective or set of objectives in mind and not for the sake of arbitrary correspondence. As opposed to
informal letters, there is a manner prescribed for writing formal letters. These letters are concise and written in
a specific format using formal language. The term formal letter encompasses any letter written for a formal
purpose, whether it is a recommendation letter, a complaint letter, a job application, or a letter to the editor.
Formal letters are used mainly for two purposes. The first is that they open channels for communication that will
aid you in receiving a desirable response while solving a problem, preparing, and inquiring about products and
services. Moreover, they can be used as official records of the communication between two parties, so that if
there is a dispute or confusion, you can support your case with documentary evidence.
Formal letters can be categorised into the following:
(a) Business or official letters (for making enquiries, registering complaints, asking for and giving
information, placing or cancelling orders, sending replies in response to enquiries or complaints etc.)
(b) Letters highlighting civic problems (letter to the editor, or letters to concerned authorities regarding
civic problems)
(c) Job applications
In this unit, we will focus on business or official letters only.
POINTS TO REMEMBER WHILE DRAFTING FORMAL LETTERS

♦ Use the specified format.
♦ Leave a line/additional space between paragraphs since no indentation is followed.
♦ State your reason for writing in your first paragraph. Your objective while composing a formal letter
should be to present the key facts as quickly and as simply as you can.
♦ Keep the language simple. Formal does not mean complicated. Use simple language that is easy to
read and understand.

3 FORMAL LETTERS AND OFFICIAL COMMUNICATION 10.3
♦ At all times, add details and information that will make the addressee /receiver’s task easy. For
example: If you are writing to an organisation to apply for a job, mention the post you are applying for
along with your qualifications and experience. If you are writing to a service centre, mention specifics
such as model number, year of purchase, invoice number, etc. about the product along with a
description of the problem you are facing.
♦ If you wish to refer to previous letters or conversations, payments, etc., provide details such as date,
invoice number, quotations, cheque numbers etc.
♦ Always be gentle and courteous while directing the receiver’s course of action.
♦ Do not forget to be polite even if it is a complaint letter you are writing.
♦ Check to ensure that your letter is free from any mistakes, i.e. grammatical or spelling.
FORMAT OF FORMAL LETTERS
Sender’s Address R-27, Block - A

Greater Kailash
Pune - 56
Date 17 May, 20XX
Designation/Name of Addressee The Manager / Mr. / Ms.
Address of the Addressee Shrishti Enterprises

247, Okhla Industrial Area
New Delhi -25
Salutation Sir/Madam
Subject Placing an Order for Office Furniture
Content : After going through your catalogue of office furniture, I

Introduction wish to place an order for the following items for our
office.
S. No. Item Quantity
Body
1. Chairs (Steel) 25 Pieces
2. Tables (Wooden) 15 Pieces
3. Stool (Wooden) 20 Pieces
4. Computer Table 10 Pieces
Conclusion
5. Filing Cabinets 05 Pieces
All the items should be as per the specifications

mentioned in your quotation. Substandard material will

be returned. The delivery should be made before May
25, 20XX failing which the order will stand cancelled.
Please send the bill after deducting the discount as
applicable. As agreed upon earlier, payment of the bill
will be made by cheque in favour of the firm within 10
days after the delivery of items.
Complimentary Close Yours truly / sincerely
Signature Rohan Sinha
Designation of Sender Manager

(if applicable) KD Infotech
Sender’s Address
The sender’s complete address or contact details must be added at the top. If you are making use of the
letterhead of the company, then contact details will be present on top of the letter.
Date
It is important to add the dates because, if you want to communicate further then adding the date can make it
easy for you to maintain a record of your letters.
Salutation
The salutation is an important part of the letter and must be added at the beginning.
♦ Dear Sir or Madam
If you do not know the name of the person you are writing to, use this. However, it is always advisable
to try to find out the name of the person you are writing to.
♦ Dear Mr. Mudliar
If you know the name, use the title (i.e. Mr. Miss., Mrs., Ms, Dr., etc.) along with the surname only.
Subject
The subject is mentioned immediately after the salutation. It is a brief statement of the issue or matter the letter
is being written for. It must attract the attention of the receiver and help him understand quickly what the letter
is all about. Examples: Placing an order for library books; Application for the post of Assistant Manager;
Complaint regarding incorrect billing; Enquiry about exchange policy etc.
Content
a) Introduction - The introductory paragraph of a formal letter should always be written in a concise
manner. It should quickly and simply summarise the point that you want the reader to focus or act on.
b) Body – The body of the letter should detail the key points or the message you want to convey. Add all
the required details but do not exaggerate. Use simple language that is easy to read and understand.

c) Conclusion – The conclusion is a declaration of the writer’s purpose of writing, expectations from the
receiver, what he thinks the next step should be and further actions that he may take. Moreover, the
writer should always hope for a positive reaction or reply and must use terms like ‘Thanking you’, ‘With
warm regards’, etc. before signing off.
Examples:
The concluding lines for a job application may be: ‘I will be readily available for a personal interaction
any time as per your convenience, in case my candidature is considered for the aforesaid post.’
or
The concluding lines for a letter of complaint may be: ‘It is apparent from the condition of the machine
that it is a defective piece. Since the date of purchase is well within the guarantee period, I would like it
to be replaced with a new one, but of the same model at the earliest.’
Complimentary Close
A complimentary close is the term prior to your signature in a letter. This sign-off phrase shows your respect
and appreciation for the person who is considering the request in your letter. The following options are all good
ways to close a formal letter:
♦ Yours respectfully
♦ Yours sincerely
♦ Yours truly
♦ With appreciation
♦ With sincere appreciation
♦ With sincere thanks
TYPES OF BUSINESS OR OFFICIAL LETTERS

1. Letters of Enquiry
A letter of enquiry is one of the most important types of business letters. These letters are written to gather
information from various sources about people seeking jobs, prices of services and products, etc. They help the
receiver decide whether they should give jobs and promotions, grant credits or enter into contracts. They may
also be written to third parties asking for information about jobs or about organisations wishing to build a
business relationship.
When writing a letter of enquiry, you should:
♦ Give a brief introduction about yourself with the name of your organisation.
♦ Provide the details about the subject of enquiry.
♦ Present queries in bullet points if you require a lot of information.
♦ Mention the deadline by when you require the information.

Sample:
Zest Designs
F- 671, AH - Block
Jangpura
New Delhi - 18
29 October, 20XX
Proprietor
Creative Catering
59, Kailash Colony
New Delhi- 32
Dear Mr. Khan
Subject: Enquiry about Catering Services
With reference to your advertisement dated October 20, 20XX, we wish to enquire about your catering services.
We are celebrating 50th anniversary of our organisation’s foundation in the coming month and looking for a
catering service that can handle a big guest list We are expecting at least 500 guests and employees for our
celebration dinner. It will be a formal event and we will need full catering services that include several courses
including starters and desserts. We also require ten waiters and five hosts to serve and attend the guests.
Kindly provide us with details about the following:
♦ Whether your catering service has the experience to handle a lavish celebration with a large audience
such as ours.
♦ Whether waiters and hosts are provided by you
♦ Offers and discounts available
♦ The menu options and charges
♦ If there are any additional charges levied for linens, centrepieces etc.
We shall be grateful if you could provide the details mentioned above along with a rough estimate as soon as
possible.
Thanks and Regards,
Ms. Sadhna Kakkar
Administrator
Zest Designs

2. Order Letters
An order letter is written by a buyer to the seller requesting him to deliver goods. These letters include three
major types of information.
1. Details about the item or product being ordered: Complete information and specifications of the goods
ordered must be provided in an order letter. Such information includes the followings:
• Name of product
• Name of brand
• Unit price
• Quantity
• Other specifications (such as catalog number, model number, colour, size, weight, etc.) if
required
2. Information related to delivery: In case the information is erroneously missing, misunderstanding can
arise between buyer and seller. Delivery information may include the following:
• Desired receipt date
• Desired delivery location
• Mode of delivery (rail, road, or waterways)
3. Information relating to payment: Mode of payment must be clearly indicated. The seller will accept the
order letter only when both agree to the terms and conditions of payment. Payment information
includes the following:
• Mode of payment (cash, cheque, draft)
• Payment date
Sample:
APS School
Kochi
12 June 20XX
Best Sports & Co.
21, Mall Road
Chennai -12
Subject : Placing an Order for Sports Equipment
Dear Sir/Madam,
As discussed telephonically, we wish to place a bulk order for the supply of the following sports equipments for
our school.

S. No. ITEM QUANTITY SPECIFICATIONS
1. Basket ball 1 dozen Cosco, No.6
2. Football 1 dozen Cosco, No.18
3. Badminton net 4 units Nivea
4. Hockey stick 1 dozen Alfa Hockey
5. Badminton racket 2 dozen Carlton gpx – 11
6. Cricket sets 5 sets GM apex
The equipment mentioned above should reach us latest by 15 July 20XX. You are requested to ensure the
quality, condition and packaging of the equipment. The payment will be made at the time of delivery in the form
of a demand draft after deducting 15% discount.
An early delivery would be appreciated.
Yours sincerely,
John Mathews.
(Principal )
3. Letters of Complaint
In the business world, where selling and providing services to fulfil needs of customers plays an important role,
there will also be scope for complaints raised by customers due to several reasons. A letter of complaint letter
enables us to notify an individual, company or business that we are dissatisfied with a product purchased or a
service received from them. A complaint letter can be written in an individual capacity or on behalf of a
company. Writing a compliant letter is an effective and professional way to get the problems resolved.
While writing a letter of complaint, you should:
♦ Give a clear and detailed description of the problem you are facing and what you want done (i.e.
the outcome).
♦ Include important dates. It is imperative that you mention the date on which you placed the order,
purchased the goods or services and when the problem occurred. If you are following up on a previous
complaint that you made, you may even need to include the date on which you made the first
complaint.
♦ Give details of what action you have taken up till now to solve the problem and what you plan to do
if the problem is not resolved.
♦ Ask for a response. Give the seller a reasonable time limit to respond to your request, but state
clearly the response/action expected from them.

♦ Attach a copy of any supporting document such as a receipt or invoice.

♦ Never make personal accusations/allegations.
♦ Avoid discussing any other concern besides the complaint issue.
Sample Complaint letter
XYZ Corporation
Rajeev Chowk
Delhi
15 December, 20XX
The General Manager
Sales and Purchase Division
ABC Electronics
Bailey Road
Ghaziabad
Dear Sir/Madam,
Subject: Complaint against the Order No. S/N-115
This is with reference to Order no. S/N 115 made on December 1, 20XX. The order comprised six 2 tonne split
air-conditioners of XXX brand and four 1.5 tonne window air-conditioners of XYZ brand. As per the agreement,
the products were to be delivered within ten days of order and a representative was to be sent for installation
and demo. Unfortunately, only half the order has been delivered and no representative has visited for
installation or demo.
The fact that you have taken undue time and have not yet delivered the complete order has caused us great
embarrassment and inconvenienced our clients. In addition, we have received no correspondence from your
side explaining the delay.
Kindly ensure that the remaining items are delivered to us before December 20, 20XX failing which payment
will be stopped or the order cancelled.
I sincerely request you to look into the matter and do the needful as soon as possible.
Thanks and Regards!
Ashita Bhargava
Sr. Manager
Operations and Admin Department
4. Reply to Letter of Complaint
The way a firm/business responds to complaints and unhappy customers affects its reputation more than most
other things. Customer service has always been an important part of developing brand loyalty. With the

increasing competition in the market, it is becoming even more critical for companies to provide great customer
service.
While responding to complaints made by customers, it is important that you:
♦ Address clearly and specifically the problems and issues brought up by the customer.
♦ Acknowledge and apologise for any error that occurred at your end.
♦ Explain to the customer exactly what you plan to do or may have already done to resolve the problem.
♦ Assure the customer that he will never experience such problems in the future and propose how you
will improve his experience.
Customers do not accept vague responses to their complaints. You may even lose clients or customers if they
feel that their complaints are being brushed off; therefore, it is of extreme importance that you are very specific
and clear while responding to letters of complaint.
Sample:
ABC Electronics
Bailey Road
Ghaziabad
16 December, 20XX
Sr. Manager
Operations and Admin Department
XYZ Corporation
Rajeev Chowk
Delhi
Dear Ms. Bhargava,
Subject: Reply to Complaint against Order No. S/N-115
This is about your order no. S/N -115, which you placed with our company on December 1, 20XX. The order
comprised six 2 tonne split air-conditioners of XXX brand and four 1.5 tonne window air-conditioners of XYZ
brand.
We sincerely apologise to you for the delay in delivery of the products you ordered with us. Due to problems
with supply from the manufacturers’ end, this inconvenience has been caused to you.
We are trying our best to minimise the delay as much as possible to reduce your trouble. We promise that your
shipment will be delivered before December 20, 20XX.
You have been a loyal and supportive client of our company for years, and we are grateful to you. As a small
token of honour and as a mark of apology we offer 10% discount to you on your next purchase order with us.
Whenever you place your next order with our company, you can avail this discount on the final bill value.

To ensure that a similar problem does not occur in the future again, we have taken all precautionary steps.
Once again we apologise to you for the inconvenience caused to you. We would appreciate your support in the
matter.
Thank you!
Yours Sincerely,
Siddhartha Sapra
General Manager
Sales and Purchase Division
5. Promotion Letters
Promotional content refers to letters written to customers primarily to apprise them of some new development,
like opening of a new branch, offers and deals extended by them or new facilities available. They may even be
used to inform customers of new schemes or up gradation from a normal to a privileged category, or to offer
promotional discounts.
How to write promotional content
♦ Adhere to business English.
♦ Avoid fancy jargon.
♦ Text should be to the point and discuss only promotions.
♦ Personal topics should not be included.
♦ Subject should be clear and precise.
Sample Promotion letter
XYZ Bank
56 Videocon Towers
Prashant Lok
Mumbai -02
10 December, 20XX
Chief Finance Officer
Arihant Corporation Ltd
Sarojini Nagar
Delhi -38
Dear Sir/Madam,
Subject: New branch at XYZ Nagar
We are happy to announce the grand opening of our bank’s 100th branch in XYZ Nagar, New Delhi.
As a privileged customer, we are pleased to offer you extra benefits for an account opening in the new branch.

The new branch has three ATM machines and locker facility. In lieu of our long term association, we would not
charge you any fees for locker facility.
Kindly visit the branch. Contact details are given below:
87, XYZ Nagar
Just 2 km from main bus stop.
Ph: 011-25590000
Yours sincerely,
Sudhir Kumar
(Branch Manager)
6. Sales Letters
Sales letters are an important means of business communication and are written to publicise and ultimately sell
a product or a service to the consumers.
Benefits of Sales Letters
♦ Help in sales promotion
♦ Help in presenting introductory offers
♦ Strengthen business ventures and partnerships
♦ Highlight the importance of customers
♦ Makes it easy to understand facts and figures
Tips to Write Sales letter
♦ Use formal language; spoken English and slangs should be avoided
♦ Formal salutations must be used
♦ Content should be sales specific
♦ Extra details/information should not be included
♦ Personalised comments should not be included
♦ Keep things short and crisp
♦ For a new product launch, mention its features, uses, benefits
♦ Pay attention to the target audience, each letter might need a different phrasing
Sample Sales Letters
Kalu Sarai,
New Delhi
10 December, 20XX
Mr. Akbar

Director, Sales and Marketing

XYZ Corporation
Dear Sir/Madam,
I would like to take the opportunity to thank you for your business with our organisation. It has always been a
pleasure working with you.
I would like to inform you that the 1800 units of machinery ordered, will be delivered as per the mutually
decided date. In addition, our experts would come for installation and give a detailed demo of its working. We
would also provide a free service for the next two years, taking care of any wear and tear or product damage.
The product has a two-year warranty period.
For any other query regarding the machinery ordered and its functioning, please feel to contact me. We would
be happy to serve you at the earliest.
Thanking you!
Yours Sincerely,
Mr. Khan,
Sr. Manager, Sales and Marketing, Drive Pvt. Ltd.
Ph: 123456789
7. Recovery Letters
Recovery letters are addressed to customers or clients from whom money needs to be collected for the goods
or services provided to them. The intent behind writing such letters is to ‘recover’ money without annoying or
alienating the customers. Such a letter will include detailed information regarding the amount of outstanding
payment and the last date for the payment of the outstanding amount. It must also detail the legal action that
could be taken in the event of further delay or non-payment of dues. One must remember that the language
used while writing recover letters must be polite, so as not to offend the customer and to ensure that future
transactions with him are not adversely affected.
Tips to Write Recovery Letters
♦ Use polite language, as in a gentle reminder.
♦ Accusatory or threatening language should be used only when things are beyond control.
♦ State the reason for dispute, error, pay back.
♦ Sate the legal action that could possibly be taken.
♦ Do not use official recovery letters to vent out personal enmity or hatred.
♦ Keep the language formal and business oriented.

Sample Recovery letter

XYZ Bank
PP Towers
Tirumalai
Tamil Nadu
30 June, 20XX
Manager,
Tirumala Corporation
Tirumalai,
Tamil Nadu
Dear Mrs. Ved Lakshmi ,
SUBJECT: Pending dues
This letter is a gentle reminder for the payback of the loan amount of Rs 4 crores that your company took from
our bank in June last year. As per the terms, your company must pay 25% of the loan amount plus 5% interest
on the total loan amounting to Rs 1 Crore and 20 Lakhs upon completion of twelve months. As the payment is
due since xx-xx-20xx, we would appreciate if you send the cheque immediately.
I request you to kindly do the needful within the next six working days, failing which strict legal action will be
taken.
Kindly acknowledge the receipt of this letter.
Yours Truly,
Mr. Anil Jain
Manager
Sample Letters
1. You are Manager HR of BNM India. As part of the CSR exercise, you intend to donate toys to an
orphanage. Write an enquiry letter to ABC Enterprises Pvt. Ltd. for supply of 100 toys.
Sender’s address
Date: 20th October 20xx.
To
Address
Dear Sir/Madam,
Subject: Enquiry for Toys
We are a leading firm in accounting. As part of our Corporate Social Responsibility (CSR) initiative, we
intend to donate toys to an orphanage providing for children in the age group of 1 to 10. Your company

ABC Enterprises Pvt. Ltd. is one of the leading manufacturers of non-toxic and educational toys. Kindly
send the latest catalogue with rates and the discount you can offer if we purchase around 100 pieces.
You may reply by e-mail in the next 3 working days to the undersigned. We look forward to hear from
you.
Regards,
XYZ(Manager HR)
BNM India
Mobile: xxxxxxx
e-mail: xyz@bnm.in
2. You are Purchase Manager of an MNC. Write a letter to place an order for 100 toys for an orphanage.
Sender’s address
Date in full
To address
Dear Sir/Madam,
Subject: Order for purchase of 100 Toys
This is with reference to your reply dated 20th October 20XX in response to the enquiry for purchase of
100 toys to be donated to an orphanage. We would like to place the order for 10 pieces each of Code
number 1 to 10 in your brochure.
You are required to deliver the order by November 10, 20XX. Kindly take care of the quality and
packaging of the pieces. Send the tax invoice and bank details by e-mail to the undersigned. The
payment will be affected by NEFT within a day from when the order is delivered.
We hope that all our requirements will be met.
Regards!
Yours Faithfully,
Mr. ASD
Purchase Manager,
BNM India
Mobile: xxxxxxxxxx
E-mail: asd@bnm.in

3. Write a complaint letter to ABC Enterprises Pvt. Ltd. about 10 toys being defective out of 100 pieces
delivered.
Sender’s address
Date in full
To address
Dear Sir/Madam,
Subject: Toys (10 in number) Found Defective

With reference to order number bnm/xxx dated 24th Oct 20xx, ten toys of Code No. 5 from the
brochure have been found defective. 4 have been found to be broken and 6 do not operate properly.
You are requested to replace all the 10 pieces in the next 2 working days to avoid any delays in the
payment.
Looking forward to prompt action.
Yours Faithfully,
Mr. ASD
Purchase Manager,
BNM India
Mobile: xxxxxxxxxx
e-mail: asd@bnm.in
4. You are Dispatch Manager, ABC Enterprises Pvt. Ltd. Write a response letter to BNM India about the
action that will be taken at your end.
From address
Date in full
To address
Dear Sir/Madam,
Subject: Response to Complaint by BNM India, letter dated 11th Nov, 20xx
With are in receipt of your complaint dated 11th Nov, 20xx with reference to your order number
bnm/xxx number dated 24th Oct, 20xx. We regret that some pieces (10 of Code No. 10) were found to
be defective causing inconvenience. We extend our sincere apologies for the same.
Our staff will deliver 10 new pieces and collect the defective pieces positively by tomorrow. We assure
that such a mistake shall never be repeated and stringent quality checks shall be done before
delivering a consignment.

Best Regards,
SDF
Despatch Manager,
ABC Enterprises
Mobile: xxxxxxxxxx
e-mail: sdf@abc.in
5. Write a promotional letter to your existing clients about the launch of a new dish washer with added
features.
From Address
Date in full
To Address
Dear Sir/ Madam,
Subject: Launch of Zenith new Dish Washer with super clean features and exciting Promotional
Offers!
Zenith Home Appliances, a trusted name in white goods launches Dish Washer with super clean
features. Look forward to exciting offers and relief from the hard labour of cleaning vessels. Relax and
enjoy a clean and healthy kitchen for healthy cooking.
Zenith dishwasher will be available by 2nd November, 20xx in leading electronic stores. Visit your
nearest electronic stores for a demo and introductory offers!
Looking forward for your continued support and patronage.
Regards,
Marketing Team,
Zenith Home Appliances

PART – 2
OFFICIAL COMMUNICATION
GOALS
1. Improve their official and business communication skills.
2. Understand the importance of memos and circulars in business communication.
3. Become familiar with the various types of circulars and memos.
4. Explore the appropriate language and format associated with circulars and memos.
5. Express their ideas clearly.
LEARNING OBJECTIVES
♦ Differentiate between circulars and memos.
♦ Understand the subject matter carefully and include relevant information while drafting memos and
circulars.
♦ Use proper format, language and style while drafting memos and circulars.
INTRODUCTION
Since every organisation whether it is a huge conglomerate or a small business is divided into various
departments, using a form of internal communication becomes mandatory. Inter-departmental and intra-
departmental communication are important aspects of both business and official communication. Official
communication can be segregated into memoranda, official circulars, and office suggestion boxes.
CIRCULARS WITH SAMPLE

Office circulars are generally those letters, which are circulated to a large number of employees in an office
conveying a special message or an instruction that needs to be followed in the future. It is a user-friendly and a
cost effective method of circulating information by ensuring that the particular message reaches many persons
at the same time. These types of announcements primarily focus on operational issues and hold a certain
degree of importance for employees in an office. The information conveyed through a circular may vary from an
invitation to a meeting to the important issues like impending meetings, new rules or change in existing rules to
be implemented in near future. This method is seen as an effective method of communication as it

disseminates information simultaneously to a large number of people. It is an indispensable tool which is both
cost effective and formal and which reduces the effort of the management considerably.
Sample
Circular No. XXI 7th December , 2016
Office working hours
For all employees
This is an official confirmation about the office timings that have to be followed strictly by all the employees.
Being an outsourcing organisation, we maintain a different schedule of work hours as compared to the normal.
It is a sincere request to all employees to follow office timings as per the mentioned guidelines, catering to the
US work time.
• Working hours 6 pm to 2 am.
• Saturday and Sunday off.
• Meal break: 9:00 am to 9:30 am.
Defaulters will be liable for explanation and strict action will be taken against repeated defaulters. In case of
emergency or any other exigency, kindly notify the respected Heads within 24 hours.
Simran Thalreja
Manager, HR
MEMOS WITH SAMPLE

A memo is used as a means of official communication within a company or an organisation. The word memo or
memorandum means ‘reminder’ and is frequently used to inform the people within the organisation about
policies, procedures, etc. It is often written from a one-to-all perspective (like mass communication),
broadcasting a message to an audience, rather than a one-on-one, interpersonal communication. It may also
be used to update a team on activities for a given project, or to inform a specific group within a company of an
event, action, or observance.
A memo typically has five functions:
♦ To remind
♦ To highlight
♦ To recount
♦ To keep a record
♦ To inform or instruct briefly
In all the above scenarios, memos should use an easy language, with short and crisp statements.

Sample 1
(A memo letter informing the Office Manager about the purchase of office furniture.)
ABC Technopolis Ltd.
65, Nehru Nagar, New Delhi
Interoffice Memo
Date : 25 July, 2016
To : Office Manager
From : Mr. Ashok Reddy, Purchase Officer
Reference : 216/BM
Subject : Purchase of Office Furniture
As desired, the order for the supply of office furniture (chairs and tables, sofa sets) has been placed with
Shivshakti Furniture Mart, Kirbi place, New Delhi. The chairs and tables will be supplied in multiple lots. The
order will be completed in ten days.
Sample 2
Write a memo apprising all branch employees about suspension order of an employee of the same office.
Samriddhi Bank Limited
29,Kapasehra, Gurgaon, Haryana
Interoffice Memo
Date : 05 September, 2016

To : Branch Manager & Staff
From : Mr. Naresh Kochar, General Manager
Reference : 114/LT
Subject : Cashier’s Dismissal
This is to inform that Mr. XYZ, Cashier of Samriddhi Bank, Vilas Nagar Branch, has been suspended on charge
of misappropriation of funds. All concerned are requested to abstain from dealing with him. Strict action will be
taken against a branch employee found to be in contact with him. Bank authorities shall not be responsible for
any fraud/cheating caused by him henceforth with any branch employee.

PRACTICE EXERCISES
Q1) You are the Sales Head of your company Overseas International. You had dispatched a hundred
important letters to your branch offices using the services of a courier company named Courier and
Co. As committed, the courier company failed to deliver the letters on time due to which your company
has sufferd losses.
Draft a complaint letter for the same, addressing it to the Director, Dispatch and Delivery, of Courier
and Co.
Q2) Imagine yourself as the Sr. Manager, of a company called Direct Solutions. One of your clients had
ordered few software products, which you have delivered. However, only half the payment has been
received. In spite of repeated e-mails and phone calls, the client has not cleared the pending payment.
Draft a recovery letter for the same, referring to dire consequences that could be taken in case of
unfulfilled payment.
Q3) As the HR, head of your company, draft a circular, to be distributed to all employees informing them
about certain changes in dress code.
Q4) Draft a memo for a CA firm, quoting the amount to be spent on stationary and office supplies for the
first quarter of the financial year.
Q5) Imagine yourself as the Manager, Keller Kitchen Company. Write a letter to Tajmeet Sethi, Proprietor
of Manjeet Kitchen Equipment, ordering various kitchen equipment for your newly opened restaurant.
Specify all the necessary details.
Q6) As the Office Manager of A.Q. Electronics Ltd., write a letter to the Sales Manager, Standard Office
Furniture Limited enquiring about their range of visible record system filing cabinets that you are
interested in introducing in your main office. Also request price lists and catalogues.
Q7) Green Clean Ltd. is a firm providing its customers home cleaning services. As Suheil Tandon, Manager
of the firm, write a sales letter addressed to Aanya Aiyer describing your state-of–the–art and
environment friendly cleaning methods. Explain, why you have an edge over firms providing similar
services. Also provide information about any discounts or offers you may be extending to your
customers.
Q8) As the Manager, HR of Net Solutions Ltd, Mumbai, draft a complaint letter to the Administrative Head
of Food for you, Mumbai, stating your concern about the bad quality of food being supplied to your
company’s cafeteria.
Q9) As the HR Manager of your organisation, draft a circular for all the employees of your company,
informing them about a charity cultural event being organised over the weekend in the office campus.
Mention a few events and request for active participation.


A.1)
♦ Mention the date the letters were sent for courier.
♦ Refer to the importance of delivering by an assigned date.
♦ Refer to the losses your company will bear as a result of late delivery of letters.
♦ Mention that this would affect further business with the courier company.
♦ State reasons for having chosen that particular company.
♦ Use salutations and date, location format according to details given in the complaint letter section.
A.2)
♦ Use proper format.
♦ Refer to the order no of the product; do not forget to mention the date of order.
♦ Quote the payment details and till when the full payment was to be made.
♦ Make a sincere request to complete the payment.
♦ Or else state some strict action that could be taken, probably you would file a complaint or issue a
legal notice. Since it is a software you can’t take the product back as it would have been installed by
now. In case of solid products, you might also state that you will procure them back.
♦ Suggest another date by which you expect the complete payment to be made.
A.3)
♦ Use the circular format.
♦ Mention the date, a fictional circular number.
♦ Write a heading.
♦ State the objective of the circular.
♦ State reasons for change in dress code.
♦ Mention few pointers for male/female employees separately, stating the expected dress code.
♦ State the date from which this change should be effective.
♦ Also mention actions that would be taken against defaulters.
A.4)
♦ Write the heading/subject.
♦ State the no. of stationary supplies needed; name them for eg. Pens, pencils etc.
♦ Name the vendor.
♦ Signed by a, name the person with designation and date.

A.5)
♦ Use appropriate format.
♦ provide full particulars of goods ordered such as product name, brand name, quantity and other
specifications (such as catalog number, model number, colour, size, weight, etc.) if required.
♦ Specify desired receipt date, shipping location and mode of shipping (rail, road, or waterways).
♦ Mode of payment must be clearly indicated.
♦ Payment date must be indicated.
A.6)
♦ State clearly where you got to know about them (advertisement, reference or previous business).
♦ Describe your need.
♦ List clearly all that you need information about (price, discounts, models, installation, after sales
service, etc.).
♦ Specify a desired date before which you need the information.
A.7)
♦ Describe your services - state-of-the-art and environment- friendly home cleaning at Rs. 2500.
♦ Better than other services – use non-toxic cleaning products that are safe for children and pets; police
– verified staff.
♦ Satisfaction guaranteed (include testimonials from existing customers).
♦ Discount offers such as 10% discount for first time users.
♦ Provide contact details.
A.8)
♦ Mention the details of food items supplied and payment terms.
♦ List of food items recently supplied.
♦ List of food items shoddy in quality.
♦ Problems in taste/adulteration in ingredients.
♦ Health hazards caused.
♦ Warning to improve quality.
♦ Food to be tested and approved by Food Manager on daily basis at the time of delivery.
♦ Quality chart to be maintained.

A.9)
♦ Mention about the event, date ,time and venue.
♦ Dress code (optional).
♦ Objective of the event.
♦ Invitation extended to the family of the employees.
♦ Games and group activities to be organised.
♦ Cultural events such as classical dance, sufi music, short skit.
♦ Request for contributions in cash or kind (old clothes, books, bedding, furniture etc.).

CHAPTER 11
WRITING FORMAL MAILS

GOALS
1. Understand the basics of e-mail writing.

2. Comprehend the format of e-mail writing.
3. Use appropriate language and style for writing e-mails.
4. Compose a clear and effective e-mail.
LEARNING OBJECTIVES
♦ Identify difference between informal, semi-formal and formal e-mails.
♦ State your purpose of writing the e-mail clearly.
♦ Follow etiquettes of e-mail writing.
♦ Use appropriate language and style.
♦ Practice writing different types of reports.
INTRODUCTION
There has been a revolution in the manner and method of communication in the last few decades. The internet
has made instantaneous communication a part of everyday life. Writing and posting letters is no longer a viable
option.
The most common and preferred method of informal and formal communication in the modern world, is
the e-mail (electronic mail). It is the method of composing, sending, storing and receiving messages
over electronic communication system.

An e-mail can be used as an inter-office or intra-office written communication tool It is the fastest mode
, that allows you to interact and seek/share information with all kinds of entities viz. suppliers,
customers, colleagues, peers, relatives, friends and even family. It connects you within and beyond the
national boundaries. However, there are differences in language and style used in a formal, semi- formal and
informal e-mail.
Formal E-mails: They are addressed to people within and outside the organisation to business suppliers
and customers. Therefore, the style and language should be formal; the purpose should be clear and content
should be lucid and precise. It is advised to follow all etiquettes of formal communication. Using contractions,
abbreviations, emoticons and slang language are not recommended.
Semi- Formal e-mails: These are addressed to colleagues functioning within a team and at the same
seniority level. The E-mail can be brief, and the language can be casual and friendly. However, maintaining
the etiquette is essential and the purpose of the mail and message should be clear to the recipient/s.
Informal e-mails: They are sent to friends and relatives. There are no rules to be followed. You can use a
casual/ informal language (slangs/ abbreviations can be used). No particular style of writing is required to be
followed. However, the purpose of the mail and message should be clear to the recipient.
Format of e-mail writing:
From: Sender’s e-mail id/address

To: Receiver’s e-mail id
Cc: (Cc means Carbon copy) The same mail is being sent to other individuals
with their e-mail Ids visible to all in the group.
Bcc: (Bcc means Blank carbon copy) The names and e-mail IDs of the Bcc
receivers is not visible to the recipient of the mail, but his/her ID is visible
to the Bcc receivers.
Subject: Title or the reason/objective of writing the e-mail
Salutation: The e-mail should start with a salutation such as Dear Mr. Price. It is always
good to address the recipient by name.
Main Body: It contains main content of the mail.
a) Opening paragraph should outline the main idea/ reason for the mail
b) Following paragraphs give relevant details.
Closing: Make a concluding statement/ suggestion -
a) Recommendations to address the issue or problem
b) Suggestions on the timeline for resolving the issue and delegating
responsibility to selected individuals.
Attachments: Attach the required documents and give the list in the e-mail.
You can use ‘Please find attached.’ before the list of documents, to inform
the receiver about the attachments.
Signature Line: Includes signature, name and designation of sender. It may include e-mail
address and telephone number for convenience of recipient.

3 WRITING FORMAL MAILS 11.3
Anatomy of a good e-mail

♦ Subject line:
The most important part of the e-mail because -
• A good subject line can entice people to open your e-mail to read.
• A bad subject line can land your e-mail in trash.
• Hence, carefully draft the subject line. Please note that every time you are discussing a new
topic, change the subject line.
♦ Salutation/ Greetings:
• Directly address the person you are sending the e-mail to.
Example : ‘Dear Students,’; ‘Dear Ms. Jones,’, ‘Hi Mr. Smith’
• If you do not know the name of the person whom you are sending the e-mail, try to find the
designation/position or simply address as ‘‘Dear Human Resource Department,’; ‘Dear
Sir/Madam,’; ‘To whom it may concern’
• Use ‘Dear All’ if you are addressing to a group of people.
Tip: Suppose you are addressing the person whose name is S. Oberoi, write either – ‘Dear
Ms./Mr. Oberoi,’ or ‘Dear S’, use last name with title or just the first name.
♦ Body of the e-mail:
• Introduce yourself if you are connecting with someone for the first time.
• Briefly explain the subject in the beginning.
• Be clear and concise.
• Organise the contents point-wise in paragraphs.
• Each paragraph should have only one point of discussion.
• Check the grammar, spelling and punctuation.
♦ Closing:
• Just as you started on a pleasant note with greetings, you should part well.
• Sign off on a friendly note, for example : ‘Thanks, Best Regards, Best Wishes’
• Choose a closing that genuinely reflects your sentiment and strengthens your relationship to
ensure professionalism.
♦ Signature:
• Always use your full name.
• Your contact information should be mentioned in the signature – such as designation,
company’s name, phone number, e-mail id, website address, etc. Providing this information
establishes a connect apart from creating a good impression.

Example:
Incorrect version:
Dear Sanjana Shroff,
I read online that you’re selling business cards. I was wondering how much if I only wanted 500? Is colour and
a logo extra? Can I see an example before all are shipped or will that cost extra? You seem to have a great
business so I hope you can help.
Thanks,
Jess Higgins
Correct version:
Dear Ms. Shroff,
I was searching online for a company that makes business cards. I came across your website and am
extremely impressed. However, I do have a few questions.
If I were to order only 500 instead of the advertised 1000 business cards, how much would that cost?
Furthermore, I would like my business card to be coloured, and include the logo of my company. Are those
requests possible, and if so, how much extra will they be?
Due to my request for colour and logo I would like to preview the card before receiving all 500. Is that feasible?
I appreciate your assistance and look forward to hearing from you.
Sincerely,
Jessica Higgins
Managing Partner
First Financial Assistance
(555) 555-5555
Analyse the following points in the correct version and compare with incorrect version:
1. Salutation: Either Ms. Sanjana or Ms. Shroff. (Please note: while addressing to a female you always
use ‘Ms.’ as title.
2. Body of the e-mail
a. Language used: In the first e-mail, the language is informal. The sentence structures are not
well drafted so the e-mail does not convey the appropriate message. It does not create an
impression on the reader/receiver as it should. Whereas in correct version of e-mail, the
language is formal – no abbreviation and slang is used.
b. Main Body: The major difference between the two versions is in the body of the e-mails. In
the second/correct version, every point of discussion is written in a separate paragraph.
c. Opening and closing of the e-mail – In the second/correct version, the e-mail starts briefly
stating the purpose (how the sender got to know about receiver and clearly states the interest

of the sender) and closes on a formal note, clearly specifying the expected action(sender to
hear back from receiver as soon as possible.
The e-mail should be concise but it should tell the receiver about the sender’s interest and expectation
clearly to evince the interest of the reader (especially when it is the first e-mail).
3. Signature – The signature should always be complete. If the sender just writes their first name
casually, it does not create a good impression. Writing your full name along with designation, your
firm’s name and contact details makes you sound serious and more convincing.
Starter Kit to writing good e-mails
Following are the sample phrases/sentences that can be used in formal e-mail writing.
♦ Greetings:
– Dear Jones,
– Hi Amit,
– Dear Professor Jain,
– Dear Ms. Sharma,
♦ Introducing a topic/informing
– This is to inform you…
– Just to let you know…
– Good news!, Bad news!, I have got a news for you…
♦ Follow up on previous discussion/e-mail:
– As discussed,…
– To follow up on our meeting/discussion,…
– As required,…
– Regarding/in regards to…
♦ Asking and requesting:
– I would like to know if….
– Could you please let me know if…?
– Could you confirm if/when/how…?
– Could you give me an update/quote/estimate?
♦ Thanking:
– Getting back to me.
– The information.
– The update.

– The e-mail.
– Following up on/with…
♦ Ending:
– I will get back to you as soon as I can.
– I will let you know.
– Let me know.
– Looking forward to hearing from you soon.
– Trust you will find in order.
– Keep me posted.
– Thanks/regards/all the best.
Points to Remember:
1. Be clear about the purpose of writing the e-mail.
2. Make points about information that needs to be included in it.
3. Your tone and language should be suitable for the intended recipients.
4. Use your official id for all work-related e-mails.
5. Use an appropriate salutation.
6. Keep the mail short and simple. Nobody has the time to read lengthy, confusing and complicated e-
mails.
7. Use short sentences to convey your message clearly and concisely.
8. State the subject/ objective of writing the e-mail clearly in the opening paragraph.
9. Use separate paragraphs for stating different points.
10. The content of the mail should be logically and systematically organised.
11. Do not write the entire e-mail in capital letters. (Using capital letters might give an impression of
being rude or shouting at recipient.) Capital letters can be utilised to highlight certain points but should
be used judiciously.
12. Highlight/underline the key points so that the reader can skim through the e-mail and get an idea of
the content.
13. Take special care of the tone. Since all you write goes on record, make sure that your tone is
pleasant and reflects what you intend to state.
14. Ensure you are always polite, regardless of seriousness of the matter .
15. Proofread your mail before you send it. Check for grammatical, spelling and punctuation errors.
An e-mail full of errors would communicate that you are careless or that you do not pay attention to
detail. Besides, errors may change the meaning of the e-mail. Always ensure to enclose the specified
attachments.

16. When framing a reply to a received mail, ensure you answer the queries or requests in it.
17. Do not use slang, incomprehensible abbreviations and SMS language in your e-mails. Using
casual language makes it incomprehensible to the reader and trivializes the objective/purpose of the e-
mail.
e-mails are effective means of communication when:
1. You need to send information to a large group of people.
2. You wish to send someone an electronic file, bulky documents or detailed information about any
project/ course/ product.
3. It also makes it easier to contact people who are otherwise not approachable due to distances, busy
schedules, differing time zones etc.
4. You require daily communication on varied matters in an organisation.
5. You need a written record of the communication. It is imperative that important e-mails are saved
for reference to retrieve the previous correspondence, register the time and substantive
proof/evidence for example: proof that you have sent some consignment and have received
confirmation for the same or review excerpts of an important meeting such as deadline, memo etc.
e-mails are inappropriate means of communication when:
1. If the issue is complicated and involves repeated lengthy discussions, it is better to arrange a
meeting with the concerned person/ party.
2. The information is confidential and sensitive in nature. Your e-mail can be forwarded to others
without your knowledge. All your electronic communication is stored in the server even after you have
deleted it. This can be accessed and misused by anyone.
3. Do not write an e-mail when you are emotional (distressed, upset, overjoyed or excited) about
something. You may use words that can alter the tone of the message and the recipient can
misunderstand this. Besides, do not write anything in an e-mail that you cannot say to a person in a
face-to-face conversation.
Sample e-mails:
The following are some examples of informal, semi formal and formal e-mails.
1. Amit Suri, has recently been promoted to the post of Senior Manager in Hindalco Industries. He
receives a congratulatory mail from his sister, his colleague, and his General Manager.
a) To: Amit Suri
CC/BCC:
Subject: CONGRATULATIONS!!
Hi Amit,
We just got the SUPER news of your promotion. I am so excited and thrilled. A big party is
due from you and, of course, gifts for your loving sis.

Mom and Dad too are overjoyed. They are proud of their hardworking son. They send you
their love and blessings.
We are all looking forward to your visit home so that we can have a grand celebratory party.
Yours affectionately
Jyoti,
b) To: Amit Suri
CC/BCC:
Subject: Congratulations on Your Promotion
Hi Amit,
I just got to hear of your promotion to the post of Senior Manager. Please accept my heartiest
congratulations.
Your hard work and dedication have been rewarded. You surely deserve the recognition and
responsibility of the position. All team members are elated that you have been selected from
our team (out of the members of ten teams.)
We are surely looking forward to a party from you at your earliest convenience.
Regards,
Sumit Choudhary
(Team member)
c) To: Amit Suri
CC/BCC:
Subject: Promotion to the Post of Senior Manager
Dear Amit Suri,
I am pleased to apprise you of your promotion to the post of a Senior Manager in the
Production Department.
You have been with Hindalco Industries for the past seven years and have proved your worth
time andagain. Your dedication, hard work and willingness to take on new initiatives has been
recognised and appreciated by your seniors
You have implemented procedures which have improved efficiency in your department and
been recognised for outstanding achievement.
Please accept my congratulations on your promotion.
Regards,
Prateek Chopra
General Manager
Hindalco Industries

Sample 2:
Following is the resignation e-mail of Mr. Sushil Kumar, Project Manager. The e-mail is written to his
immediate boss, Mr. Anil Malhotra and other team members informing them about the handover of the
ongoing project.
To: Mr. Anil Malhotra
CC/BCC: Mr, Satish Kumar, Mr. Ranjeet Prasad
Subject: Handover of ABC Project
Dear Mr. Malhotra,
This is for your information that I would be discontinuing my services in this organisation w.e.f 5th June
2017. I am writing to let you know that the project ABC is 70% complete and requires some more
effort on our behalf in the next one month to wrap it up. As I am in the last week of my notice period, I
would like to hand over the project details to you so that you can take it forward.
I have sent the relevant communication to the client informing them of the change in contact person.
From 2nd June 2017 onward, they would be communicating directly with you. Hence, I am sending the
project files attached with the mail.
Please get back to me in case you require any clarification regarding the project.
Thanks and Regards!
Sushil Kumar
Project Manager
2. Difference between a well-drafted and poorly structured e-mail.
Sample 1:
Version 1 of Sudha Kumari’s e-mail
Subject: tomorrow
As you know, tomorrow afternoon we all are meeting to discuss the status of all the new assignments
we are preparing for the students for the coming session. Tea will be provided. Be sure to arrive on
time and bring along the assignments you have been working on —bring plenty copies for everyone.
Bring everything you have been working on- your calendars, reports, and any important e-mails you
have sent. Also, I wanted to remind you that your material has to be given to Ms. Ridhima at the
reception. If she is not at her desk when you stop by, you can e-mail them to her later.
Thanks and Regards!
Sudha Kumari
Academic Convener

Version 2
Subject: Materials required for Wed. staff meeting
Hi, everyone—
For tomorrow’s 3 p.m. staff meeting in the conference room, please bring copies of the following
materials:
• The assignments prepared by you till now
• A one-page report describing your progress so far
• A list of goals for the next month
• Copies of any messages you have sent to team members this past month
You are also requested to submit the finalised assignments for printing to Ms. Ridhima at the
reception. If you do not find her at her desk, please e-mail them to her later.
See you tomorrow—
Thanks and Regards,
Sudha Kumari
Academic Convener
Comments
Version 1
1. The first mail is confusing, poorly structured, and worded.
2. It is not addressed to anyone.
3. Subject is vague. It does not give a clue to the contents of the mail.
4. Time and place of meeting is not mentioned.
5. It is a single paragraph with too much information that is randomly put in- tea, assignments, reports, E-
mails etc.
6. The reader has to read the mail very carefully to understand the message.
Version 2
1. Politely addressed to all recipients
2. States the subject clearly- you know it is about material required for Wednesday’s staff meeting.
3. Time and place of meeting clearly mentioned.
4. Lists material required in bullet points.
5. Makes a separate paragraph for submitting assignments to Ms. Ridhima.

Sample 2
Version 1
Dear Sir/Madam,
I am a graduate from ABC College. I got a degree in business and would now like to use it. Your company
looks interesting. Can I come in for an interview? I have alot of experience from my schooling and extra-
curricular activities. I think I can help the company alot. Please respond to my e-mail to let me know.
Thanks,
Manvi Singh
Version 2
Dear Hiring Manager,
My name is Manvi Singh. I graduated in May 2020 from ABC College with a Bachelor of Business
Management with Specialisation in Marketing. I was recommended by my mentor, Dr. Abhinav Srivastav to
contact you concerning the job opportunities in your organisation. . I believe that I would be an excellent
candidate for a job.
I have recently interned at Google as an Internet Marketing Researcher. I have also taken many courses in
Marketing to enrich my knowledge including Principles of Marketing, Marketing Research, Strategic
Marketing Management, Consumer Behaviour, and Internet Marketing.
I believe that I can be a valued asset to your company.
I look forward to hearing from you.
Sincerely,
Manvi Singh
singh.manvi@gmail.com
555-555-5555
PRACTICE EXERCISES
1. You are Mr. Pradeep Kumar, General Manager, Surbhi Furnishings. You provide furniture and other
furnishings to large businesses. Write an e-mail to Mr. Naveen Bansal, proprietor, ‘Chelsea’ chain of
restaurants offering your latest range of products at a discounted price in about 100-150 words.
2. Write an e-mail to Mr. Santosh Desai responding to his query about the availability of cosmetics and
toiletries in your manufacturing unit ‘Shimmer and Shine’. You are Mr. Manohar Singh, marketing head
of the company. (word limit: 100-150 words)
3. Write a mail to Ms. Shikha Sharma, reminding her of a business contract you have sent to her
regarding providing infrastructure maintenance services to her company ‘Global Solutions’. You are
Mr. Sanjay Johri, Business Head of Bloomsbury Infrastructures.(word limit:100-150 words)

4. You are Amar Singh, a team lead in project implementations department of Cellular
Telecommunications. Write a mail to all members of your team asking them to attend a meeting after
two days, seeking their suggestions on ways and means to speed up the implementation of the project
of improving connectivity in X, Y, Z areas. In the city.(word limit: 100-150 words)
5. You are Mr. Abhijeet Roy who has just graduated from a reputed college of mass communication.
Write an e-mail to Ms. Ria Bansal, HR Head of Luxury Living Magazine to apply for the position of
Associate Editor.
6. You are Rajan studying in second year of your graduation course. Write an e-mail to your professor,
Dr. Jane Watson requesting her for leave for the upcoming lecture because of ill health.
7. You are Abhishek Sanon, an entrepreneur and have founded a start-up, ‘Innovators’. Write an e-mail
to your prospective clients telling them about the services/products offered by your company.
8. As the HR head of Axis Telecom Pvt Ltd, write an appointment mail to Mr. Anshul Malik, informing him
about his selection for ‘Team Lead’, Sales and Marketing division.
9. You have opened a new branch of a catering company supplying food and snacks. As the owner, write
a mail to an organisation, telling about your services.

Q.1
♦ Subject: New Offer on Furnishings
♦ Opening paragraph states the offer.
♦ Offer special discount to an old valued customer.
♦ Detail your trendy, stylish and durable products and affirm that you are the first in the industry to
introduce these state of art products.
♦ Be persuasive in convincing customer to be the first to use the products and thus attract clientele.
♦ Mention your website where the wide range of products can be viewed.
♦ Request to place order at the earliest.
Q.2
♦ Mention query letter and date (with reference to your request vide letter dated 5 th May …)
♦ Make a list of products available
♦ State that you make a business commitment only after 25% advance payment and remaining payment
be made within 3 months.
♦ Mention time period of delivery of goods.
♦ Tell that you would be pleased to answer any further queries.

Q.3
♦ Remind that you had sent the contract on x date and no reply has been received till date.
♦ Mention date of meeting and discussion of details of contract
♦ Ask if any further details/ clarifications required from your side.
♦ Seek meeting to discuss any issues that have come up.
♦ In case, all is well you would appreciate it if the contract is signed and mailed to you.
Q.4
♦ Address a group-‘Hi all’/’Dear All’
♦ Specify date and place of meeting
♦ Mention time frame of completion of project
♦ State problems being faced-procuring equipment, legal problems, local people protesting against
radiation threat, getting required permission from local government bodies etc.
♦ Ask for viable suggestions such as better resources and software, longer working hours
Q.5
♦ Address the HR as Dear Ma’am/ Dear Ms. Bansal
♦ Start with the reference of the job post and your interest in the position
♦ Introduce yourself
♦ Briefly mention your background
♦ State how you would be a perfect fit for the position
♦ End e-mail with ‘Looking forward to hearing from your soon.’
♦ Mention about the attachment of your resume
♦ Give your contact details e-mail address and mobile number along with your full name and signature
Q.6
♦ Address your Professor
♦ Start your e-mail with – ‘I am sorry to inform you that…’
♦ Give reason for your ill health
♦ State that you are sorry and request for leave
♦ Assure that you will catch up with the class
♦ Ask for help on assignment

Q.7
♦ Subject: Introducing ‘Innovators’
♦ Address the person whom you are sending personally – like Dear Ms./Mr. ABC or Dear abc,
(addressing the person entices the person to look at the e-mail)
♦ Introduce yourself and mention about the reference (if any)
♦ Tell about your agenda of writing the e-mail
♦ Introduce your start-up idea/product/service being offered
♦ Tell how the reader would be benefitted
♦ End the e-mail with appropriate closing
Q.8
♦ Congratulate the incumbent on his selection for the said position/profile
♦ Invite him to collect the appointment letter on day, time and place at the head office, if accepts the
offer.
♦ Orientation Programme (spanning 2-3 days) organised at the head office, details to be mentioned.
♦ Date of joining to be mentioned.
♦ Closure (hoping for a prompt reply and acknowledgement)
Q.9
♦ Introduce your company.
♦ Apprise about the other branches operating at prominent places.
♦ Apprise them about the food items that you can supply broadly and mention that Rate List/Menu Card
is appended.
♦ Specify items that can be offered for tasting for a quality check
♦ Apprise about bulk orders and discounts offered.
♦ Closure (hoping for a quick order)

CHAPTER 12
RÉSUMÉ WRITING
GOALS

1. Understand the importance of job applications and résumé in business communication.
2. Identify the skills and abilities that are required for a particular career option.
3. Relate their own abilities to the skills and abilities required for a job and assess whether they are
suited to the profile.
4. Use a premeditated process to plan their career. They will make use of self-assessment, personal
development and a career portfolio as a way to gain initial admission into the workplace.
5. Exhibit job-seeking skills.
LEARNING OBJECTIVES
 Identify the various types of résumés.

 Identify the different elements that are needed in a résumé.
 Create a complete résumé representing their skills, experience, and educational background.
 Practise writing a résumé using a suitable format.
 Write a suitable cover letter to support the résumé.
INTRODUCTION
A résumé is a document that introduces you i.e. the applicant to your prospective employer or trainer. It tells
them who you are, what you have done, and why they should hire you. There is no need for a trainer or an
employer to know absolutely all there is to know about you. What you need to show or tell them is that you are
suited for the course or job, i.e. you possess the skills, knowledge, understanding, and personality traits
needed for it. Therefore, it is of extreme importance that you choose what you write in your résumé wisely.

While drafting your résumé pick your skills that are most suited for the position you are applying for and present
them in a manner that allows the prospective employer or trainer to evaluate them quickly and easily.
The importance of a good résumé must never be underestimated. First impressions are important. The first
impression that you make on a prospective trainer or employer depends on the content and presentation of
your résumé. In this increasingly competitive job market, it is imperative that your résumé makes an impression
and gives you the best possible chance of getting the employer’s or trainer’s attention.
However a résumé is incomplete without a cover letter. A cover letter is a letter that accompanies the résumé
and reflects your knowledge of the employer or trainer. Its purpose is to introduce you to an organisation,
convey your interest in the company or a specific vacancy, and draw attention to your résumé. Since this letter
is often the first contact you have with a prospective employer or trainer, a neat, concise, well-written letter will
increase your chances of getting an interview.
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is a strategic planning
technique that makes you identify your strengths, weaknesses, opportunities and threats thereby, enabling you
to assess your holistic personality. Strengths and weaknesses are aspects with respect to your
inherent/acquired abilities, opportunities in terms of academic and professional breakthroughs and threats in
terms of competition (academic or professional). While strengths and opportunities are helpful in achieving
your objective provided that you are able to utilise your strengths and leverage the opportunities; Weaknesses
and threats give you a reality check as to where you stand vis a vis others and enable you to identify the
aspects you need to improve to steer ahead of others.
After the analysis, it becomes easier for you to highlight your abilities/skills in the form of a résumé. Moreover,
you are able to map your qualities vis a vis the requirements/expectations posed by opportunities whether
academic or professional and the apparent threats (competition). It also propels you to persistently work
towards strengthening your strengths, overcome your weaknesses and while looking for opportunities, be wary
of threats (competition).
Subsequently, you can prepare your résumé that is brief, clear and complete, most likely to be shortlisted.

3 RÉSUMÉ WRITING 12.3
Formats of a Résumé
There are different formats that you can choose from, when deciding on how your résumé should be displayed:
1. A chronological résumé
The chronological résumé format is the most commonly used. It lists your most recent work or education
history in reverse chronological order i.e. With your most recent work or education history is listed on top.
This type of résumé places more emphasis on your job titles and your employment history over your skills.
Chronological résumé format, with subheadings for students:
♦ Name and contact details
♦ Objective Summary
♦ Academic Qualifications and Achievements
♦ Co-curricular Achievements
♦ Training Programs attended/completed
♦ Strengths
♦ Interests/Hobbies/ Skills (optional)
♦ Personal Details
Chronological résumé format, with subheadings for job applicants:
♦ Name and contact details
♦ Objective summary
♦ Career summary
♦ Professional experience
♦ Company 1
- Job title
- Responsibilities/Achievements
♦ Company 2
- Job title
- Responsibilities/Achievements
♦ Educational Details
♦ Hobbies / Interests / Skills (optional)
♦ Personal Details
2. A functional résumé
The functional or skill-based résumé places more importance on your skills and accomplishments. Job
titles and where you have worked previously take on secondary importance. These résumés showcase your

skills and experiences and are most suited for people who have gaps in their career. This type of résumé is
also ideal for fresh graduates, who are new to the workforce, or are looking to change career paths, or are
applying for a job with very specific requirements and characteristics in mind.
3. Combination résumé
A mix of the chronological and functional formats is known as combination résumé. It includes a sequential
list of a person’s employment and educational history. It also includes a section that focuses on skills. This kind
of résumé is best suited for people who want to highlight their employment history. A combination résumé
begins with the functional format and finishes with information of employment history which provides
details of organisations one has worked for with dates.
However, regardless of which type of résumé you chose, they must include as much of the following
information as possible:
♦ Contact Information – It is extremely important to supply your contact details on your résumé. Do not
forget to include your mailing address, telephone or mobile number and your email address.
♦ Career Profile – A brief summary of your skills and areas of expertise should be included to give the
potential employer an idea as to what you can do.
♦ Work Experience – As much as possible, include all your work history experience, detailing the
company, job title, responsibilities and the dates of the companies where you are currently working or
previously associated with.
♦ Education – Include details of your education, including licenses or certifications you have acquired.
♦ Skills – Mention any relevant skills in terms of software and hardware systems and other technical
skills.
Points to remember while writing a résumé:
♦ Keep the format simple and readable.
♦ Restrict your résumé to minimum number of pages. There is nothing called an ideal length to a
résumé, so try to keep it short and crisp to avoid boring your prospective employer or trainer.
♦ Clearly state your objective. Do not use a broad objective statement.
♦ Provide correct information. Avoid exaggerations or false details as the employers or trainers may
verify these.
♦ Organise the information in a manner that flows logically, either from academics to job
experience for Résumé Writing.
♦ Tone should be neutral; no bias towards any community/religion.
♦ Ensure there are no grammatical errors.
♦ Highlight your achievements instead of responsibilities.
♦ Unless asked for, do not mention the expected salary in the résumé.

Sample 1 (Chronological Format)

Aditya Bhattacharya
822, SFS Flats, Santa Cruz
Mumbai - 220045
Phone: 98XXXXXXXX
Email: adi.bhattacharya@abc.com
OBJECTIVE:
To be associated with an organisation that will offer to me tremendous opportunities for growth in career and
provide a challenging environment that will utilise my accounting skills and abilities to the maximum.
SUMMARY:
• More than 13 years of experience in both practical and managerial aspects of the job.
• Possess a flawless understanding of fundamental concepts in accounting.
• Exceptionally good at application of accounting concepts in a varied manner. Extensive experience in
accounting practices to explore the various facets of the economy.
• Excellent communication and comprehension skills.
• In-depth knowledge of foreign policies and trade policies followed by various nations across the world.
EXPERIENCE:
2004 – PRESENT CHARTERED ACCOUNTANT
Audit and Taxation Department
XYZ & Associates,
Bandra, Mumbai
• Dealing with different clients to understand their trading scopes and status
of accountings.
• Managing their financial systems and budgets.
• Performing periodic financial audit.
• Preparation of reply to notices of Income Tax Authorities.
• Preparation of Sales Tax, Service Tax and Wealth Tax Returns of various
clients.
• Conducting regular meetings with the senior management.
• Providing expert financial advice for the decision making process.

2001 – 2004 INTER QUALIFIED CHARTERED ACCOUNTANT

Direct Taxation Department
Goel & Associates Chartered Accountants
Pitam Pura, Delhi.
• Worked as a core team member of engagement teams for statutory audits,
and Tax Audits to clients across varied sectors of the industry.
• Independently handled assignments and maintained liaison with clients.
• Prepared financial statements of various companies and firms.
EDUCATION:
2004 CA – FINAL
ICAI, Mumbai
2001 CA PCE
ICAI, Delhi
1998 CA CPT
ICAI, Delhi
2000 B.Com. (Pass)
Hansraj College
Delhi University
1997 Class XII (CBSE)
K. D. Public School
Shalimar Bagh
Delhi
1995 Class X (CBSE)
K. D. Public School
Shalimar Bagh
Delhi
SKILLS:
• Well versed with MS Office
• Working knowledge of Tally
• Completed compulsory 250 hrs of Computer Training as per ICAI curriculum
schedule.
• Updated with all the latest computer applications and softwares.

PERSONAL DETAILS:
Date of Birth 15 July, 1980
Marital Status Married
Languages Known English, Hindi, Bengali, Marathi
Permanent Address : 822, SFS Flats, Santa Cruz
Mumbai - 220045
DECLARATION
I solemnly declare that all the above information is correct to the best of my knowledge and belief.
Date:
Place:
(Aditya Bhattacharya)
Sample 2 (Functional Format)
DAVID ALTER
Phone: 917 – XXX – XXX
Email: davidalter@gmail.com
Address: 98 Green Meadows, Mangalore, Karnataka.
Date of Birth: September 3, 1993
CAREER OBJECTIVE
Seeking a challenging career with a progressive organisation that provides an opportunity to utilise my
technical skills & abilities in the field of information technology (IT).
TECHNICAL SKILLS
• Hardware troubleshooting
• Network troubleshooting
• Programming (Java, C++, Visual Basic, Android Programming Language)
• Microsoft Office (MS Word, Excel, Powerpoint, Internet, etc)
• Adobe Creative Suite (Photoshop, InDesign, After Effects, Dreamweaver)
PERSONAL SKILLS
• Excellent verbal communication skills
• Highly organised and efficient
• Ability to work independently or as part of a team
• Proven leadership skills and ability to motivate

EDUCATION
B. Tech in Information and Communications Engineering (2010 – 2014)
M.J. Institute of Technology
Boni Avenue, Mangalore, Karnataka
ACHIEVEMENTS/RESPONSIBILITIES
• President, Association of Computer Students (2013 - 2014)
• Lay-out Artist, The M.J. Student Magazine (2012 - 2014)
PRE-PROFESSIONAL EXPERIENCE
Technical Support Intern - IT Department
ABC Business Services, Mangalore, Karnataka (June 2013 – Feb 2014)
• Provided Level 1 support, handled troubleshooting and maintenance as well as monitoring and
deployment of IT.
REFERENCES:
Will be provided upon request.
DECLARATION
Date:
Place:
(DAVID ALTER)
Sample 3 (Combination Format )
RAGHAV SHETTY
1207, Minto Road
Pune, Maharashtra
Tel: 954XXXXXXX / email: r_shetty@ymail.com
CAREER OBJE CTIVE
Seeking to work for a progressive organisation at the post of a Laboratory Technician, Junior Technologist
or Quality Control Assistant within the Food Processing, Pharmaceutical or Chemical Manufacturing industry
which will provide opportunities to utililise my skills , abilities and experience.
SUMMARY OF QUALIFICATIONS
In-depth understanding of the manufacturing process of Foods and Pharmaceuticals including Research,
Product Testing, In-Process Control, Production Planning, Process Operations, Statistical Quality Control,
Experimental Techniques, Product Development and Technical Documentation.

Have a hands-on training and laboratory experience along with the competency to conduct detailed
experiments and testing, interpret their results and prepare written reports for them.
I am an enthusiastic, industrious and creative individual possessing strong analytical, investigative, decision
making, and communication skills.
EDUCATION
Jindal College of Applied Sciences
Pune, Maharashtra.
B. Tech in Food and Drug Technology (3 year Undergraduate Programme)
Major Areas of Study:
♦ Practices of Food Manufacturing
♦ Processing Operations
♦ Statistical Quality Control
♦ Pharmacology
♦ Analytical Chemistry
♦ Food Science & Nutrition
OVERVIEW OF SKILLS AND EXPERIENCE ACQUIRED THROUGH TRAINING
♦ Carried out detailed analysis of foods utilising modern instrumentation.
♦ Identified possible risk factors such as toxins, contaminations and foreign bodies using practical
applications of microbiology in testing pharmaceuticals and foods.
♦ Carried out tests on numerous products in a laboratory for quality and product substitution.
♦ Studied in depth about the rules and regulations that control the market.
♦ Employed techniques of analysis involving electrochemical, spectroscopy, gas chromatography, and
high-pressure liquid chromatography (HPLC).
EMPLOYMENT EXPERIENCE
JB CHEMICALS, Pune, Maharashtra 2005 - 2017
Sales Manager (full – time)
♦ Ensured that excellent service was provided to customers after identifying their needs and providing
appropriate product information.
♦ Tracked, recorded and verified the shipping of products from warehouses across the country.
♦ Awarded “Most Promising Employee” and “Pinnacle Award” for reliability and commitment to delivering
great customer service.

COMPUTER SKILLS
♦ Proficient in the use of advanced testing instruments including XYZ Testing Suite.
♦ Expert in the use of Microsoft Word, Excel and PowerPoint.
♦ Possess the ability to quickly and independently learn new computer applications.
REFERENCES
Available upon request.
DECLARATION
Date:
Place:
(RAGHAV SHETTY)
Format of a Cover Letter
Since a cover letter is just as important as a résumé, it must be drafted with care. A cover letter must give the
recipient a reason to be interested in you. It must also explain why you are interested in the position and the
organisation.
Cover letters / Job applications a type of formal letter, therefore, they follow a similar format. Given below is a
basic outline for the cover letter.
Sender’s Address
Date
Designation / Name of Addressee
Address of Addressee
Salutation
Subject
Content
1. Introduction:
The lead sentence should state the position you are pursuing. Also mention how you learnt about
the opportunity or the company.
2. Body:
Highlight the most relevant skills and experience from your résumé. This section of your cover
letter should contain a detailed description of what you can offer to the company. Therefore, you must
make strong associations between your capabilities and the requirements mentioned in the job
description. Highlight and explain clearly how and why your skills and experience make you a suitable
candidate for the job. You must also develop the information in your résumé; don’t just repeat it,

expand on it. You should try to support each statement you make with some evidence. Use several
shorter paragraphs rather than one large block of text.
Explain why you are interested in the job, and convey your awareness of what the company does to
show that you have done careful research already.
3. Conclusion:
Conclude your application letter on an optimistic note, seeking a positive reponse. Include
information on how you will follow-up, when can an interview or face-to-face interaction be fixed.
Complimentary Close
Signature
(Name in Capital letters)
Sample
B-343, Second Floor
Indira Nagar
Lucknow, U.P.
kavita.verma@abcmail.com
July 20, 20XX
H.R. Manager
Air Atlantic
237, Safdarjang Enclave
Delhi
Dear Ms. Gurung

SUBJECT: Application for the post of Flight Attendant
This is with reference to your advertisement in ‘The Times of India’ dated July 15, 20XX for the post of flight
attendant in Air Atlantic. I wish to apply for the same. I am confident that my dynamic customer service and
teamwork skills will make me a strong member of your crew.
My extensive experience in the customer service industry has taught me the value of providing positive,
individualised service to all customers. As an award-winning sales representative, I worked one-on-one with
clients to make sure all their queries were satisfactorily answered.
As a restaurant host, I ensured each guest’s comfort and well-being. As a host, I had to be in constant
communication with the wait staff, the kitchen, and the management. My positivity and clear communication
skills helped strengthen our team’s efficiency and sense of community.

I would bring the same positive energy, prompt service and hospitality to my job as a flight attendant at Air
Atlantic. My experience and strength as a team player will also make me a strong crew member.
I look forward to a positive response from your end and the opportunity to present myself in person for an
interview/discussion.
Sincerely
Kavita
(Kavita Verma)
Points to remember while writing a cover letter:

• Use correct format. i.e. the format of a formal letter.
• Do not repeat information provided in your résumé.
• Keep it short and to the point.
• Mention what post or course you are applying for.
• Explain why you are interested in the job/course and the company/institution.
• Draw attention to your suitability for the post.
• Lay the groundwork for further contact.
PRACTICE EXERCISES
Q1. You are Mitali / Mitanshu Joshi, a resident of Green Park, New Delhi. You have recently come across
an advertisement from NDTV in `The Hindustan Times' for the post of a senior journalist. Draft a
résumé along with a cover letter in response to the advertisement.
Q2. You are Suresh/Smita. You come across the following advertisement in a national daily. You consider
yourself suitable and eligible for the post. Write an application in response to the advertisement. Attach
your résumé.
Applications are invited for the post of Nursery teacher in a reputed school of Delhi. The candidate
must have at least 5 year's experience of teaching tiny-tots. The applicant must have a pleasant
personality.
He/she should be creative and innovative. Attractive salary. Interested candidates should apply to The
Principal, AKS International, Indirapuram, New Delhi within 10 days with detailed résumé.

Q3. Draft a résumé for a fresher with a Bachelor degree in Commerce, applying for a job in finance. He/she
has no work experience.
Q4. Draft your own résumé using the chronological format.
Q5. University of Mumbai, advt. No TAAS - O1/2020-21
Walk in interview Online applications are invited for the part time Accountant posts in the University
Departments purely on temporary basis for a period of 11 months. Interested and qualified candidates
are requested to be present at the University of Mumbai, Convocation Hall, M.G. Road, Fort, Mumbai
400032 at their own cost. Last date is 1st Nov 2020. Details are available at the following website
www.muonline.org.in
Write a chronological résumé and a covering letter.
Q6. You are Shyam. Write a combination résumé for doing an articleship in XYZ Ltd. by Dec XX-XX-XX.
Specify your availability, expressing your interest in the company.
ANSWERS
Q1. Cover Letter
Sender’s address
Date
Receiver’s designation
Receiver’s address
Subject- Application for the post of a journalist
Dear Sir/Madam,
This is with reference to your advertisement in ‘The Hindustan Times’ dated January 18, 2016 for the post of a
journalist in your esteemed organisation. I wish to apply for the same.
I am outgoing, diligent, open to learning and have an excellent command over English. After completing my
M.A. in English meritoriously, I worked with Curry Makers as a Content Developer and was acclaimed for my
persistent hard work and dedication. I enjoy taking new challenges and have been delivering good results. My
curriculum vitae and other necessary documents are attached herewith. I assure you of my utmost sincerity and
dedication if an opportunity is given to me.
I will be readily available for a personal interaction any time as per your convenience, in case my candidature is
considered for the aforesaid post.
I look forward to a positive reply.
Yours sincerely,
Mitali Joshi

ENCLOSURE:
1. Testimonials
2. Résumé
Résumé
NAME : Mitali Joshi
FATHER’S NAME : Dr. R.P Joshi
PERMANENT ADDRESS : 20 Bailey Road
South Extension
Delhi
CONTACT : 989XXXXXXX
DATE OF BIRTH : 22 December 1989
NATIONALITY : Indian
MARITAL STATUS : Unmarried
ACADEMIC QUALIFICATION :
S. Subject / Board / Year of Percentage/

Qualification Institute
No. Stream University Passing Division
Loreto Convent
1 Higher Secondary Humanities CBSE 2007 85%
Bangalore
2 B.A. (Hons.) English St. Mary’s College Delhi University 2010 I Division
St. Stephen’s
3 M.A. English Delhi University 2012 I Division
College
WORK EXPERIENCE :
S. No. Organisation Position held From To
1. Tehelka Senior Intern July 2012 January 2016
HOBBIES : Interacting with people and reading novels

LANGUAGES KNOWN : English, French and Hindi

REFERENCES : i) Ms. Indu Malhotra,

C.M.O., Bangalore.
Ph 9898765476
ii) Ms. Shalini Malik,
Editor, Tehelka
Ph- 9999967897
Q2. Cover Letter
D-20, Kavi Nagar
Ghaziabad, U.P.
25 June 20XX
The Principal
AKS International
Indirapuram
New Delhi
Dear Sir/Madam,
Subject- Application for the post of Nursery Teacher
This is with reference to your advertisement in ‘The Hindu’ dated June 22, 20XX for the post of Nursery
Teacher in your esteemed organisation. I wish to apply for the same.
I am outgoing, diligent and open to learning. After completing B.A. (Hons.) in Psychology meritoriously, I
underwent the Nursery Teachers Training (NTT) from the prestigious Laxmi Bai College in Delhi University.
I am a hardworking and honest person, who is passionate about the noble vocation of teaching. I wish to make
a difference in the lives of people through education. I worked for 6 years as a nursery teacher in The Indian
Public School, Mehrauli, and was acclaimed for my persistent hard work and dedication.
I am enclosing my résumé herewith for your reference. I shall be available for an interview on any day of your
convenience.
If selected, I assure you that I shall work with utmost devotion and sincerity to your full satisfaction.
Hoping for a favourable response.
Yours sincerely,
Smita Verma

ENCLOSURES:
1. Testimonials
2. Résumé
Résumé
NAME : Smita Verma
PERMANENT ADDRESS : D-20 Kavi Nagar, Ghaziabad, U.P.
CONTACT : 981XXXXXXX
DATE OF BIRTH : 22 March 1985
ACADEMIC QUALIFICATION :
Subject / Year of Percentage/Di

S. No. Qualification Institute Board / University
Stream Passing vision
1. NTT Laxmi Bai College Delhi University 2008 65%
B.A. (Hons)
2 Humanities St. Mary’s College Delhi University 2006 I Division
Psychology
Higher RD Public School,

3 Humanities CBSE 2003 85%
Secondary Ghaziabad
RD Public School,
4. Grade X CBSE 2001 88%
Ghaziabad
WORK EXPERIENCE :
S. No. Organisation Position held From To
Indian Public School

1 Nursery Teacher July 2008 December 2014
Mehrauli
SKILLS : Excellent verbal communication skills

Highly organised and efficient
Ability to work independently or as part of a team
Proven leadership skills and ability to motivate
HOBBIES : Interacting with people and reading novels

LANGUAGES KNOWN : English, French and Hindi

REFERENCES : Ms. Anita Sekhri, Vice Principal .The Indian School
Ph 9898765476
Q3. Answer Clues
The student may use either the chronological format or the functional format for drafting the résumé for
a Commerce graduate with no experience.
The following information must be given in the résumé:
• Personal details
• Contact information
• Education details - information about Grade X, Grade XII, and Graduation. Which school or
college the boy / girl attended? Which year did they pass?
• Skills - soft skills (such as problem solving; time management; critical thinking); computer
programming; speaking multiple / foreign languages; etc.
• Achievements - competitions won; positions of responsibilities; projects undertaken
Q4. Answer Clues
The student will use the chronological format for drafting his/ her résumé. The following information
must be given in the résumé:
• Personal details
• Contact information
• Education details
• Skills
• Achievements
Q5.
Cover Letter
25 June 20XX
The Registrar
The University of Mumbai
Santa Cruz
Mumbai
Dear Sir/Madam,
Subject- Application for the post of part-time Accountant
This is with reference to your advertisement on the University website for the post of Accountant in your
esteemed University. I wish to apply for the same.

I am a graduate in commerce (B.Com), a rank holder in CA IPCC, currently pursuing CA Final. I have been a
topper throughout my schooling.
Having interned at ABC consultants Pvt. Ltd during articleship, I have gained extensive knowledge in
application accounting, financial planning and valuation. I am committed and open to learning. I am enclosing
my résumé for your reference. I shall be available for an interview on any day as per your convenience.
I assure you that I shall work with utmost devotion and sincerity to your full satisfaction.
Hoping for a favourable response.
Yours sincerely,
Ram Bhatija
ENCLOSURE:
1. Testimonials
2. Résumé
Résumé
Ram Bhatija
22, Arihant Apartments, Dombiville
Mumbai - 220045
Phone: 98XXXXXXXX
Email: rambhatija@xyz.com
OBJECTIVE:
To serve as a part-timer to be able to devote time for studies.
SKILLS:
• Proficient in accounting, valuation and taxation.
• Good communication and drafting skills.
• Good analytical skills.
• Well versed with Tally, Ms-Excel
QUALIFICATIONS/TRAINING:
2019 – Present 1. Pursuing CA Final
2. Volunteering at Matram, NGO (working for Adult Education)
helping them with accounts and drafting letters and reports.
2016-19 Articleship at ABC Consultants Pvt. Ltd. (leading firm in Mumbai for Taxation and
Valuation)
2016 CA IPCC; Scored 20th Rank May 2016 exam

2016 Completed compulsory 250 hrs of Computer Training and Orientation Programme
2015-18 B.Com, Jain College, Mumbai University(Distance Learning)
2015 CACPT
2014-15 XII Commerce CBSE; Topped with aggregate 98%, 100% in Maths and Accounts
DAV School, Kamla Nagar, New Delhi
2012-13 Class X CBSE; Topped with 97% aggregate, 100% in Maths
DAV School, Kamla Nagar, New Delhi
PERSONAL DETAILS:
Date of Birth 15 July, 2000
Languages Known English, Hindi, Marathi
DECLARATION:
Date: (RAM BHATIJA)

Place: Mumbai
Q7.
Cover Letter
Sender’s address
Date
Receiver’s designation
Receiver’s address
Subject- Application for the position of an Article Assistant
Dear Sir/Madam,
This is with reference to your notice hosted at your website dated November 20xx for recruitment of Article
Assistants in your esteemed organisation. I wish to apply for the same.
I am outgoing, diligent, open to learning and have an excellent command over English. I completed my CA
Intermediate exam in November 20XX with distinction. I have a keen interest in Law, Audit and Financial
Reporting. I believe in accepting challenges and learning from them. Please find my résumé and other
credentials enclosed herewith for your perusal and consideration. If given an opportunity I will prove to deliver
my duties to the best of my abilities.
I will be readily available for a personal interaction any time as per your convenience, in case my candidature is
considered for the aforesaid post.

Looking forward for a favourable reply. Thanking you in anticipation.

Yours sincerely,
Shyam
ENCLOSURES:
1. Testimonials
2. Résumé
Résumé
NAME : Shyam
FATHER’S NAME : Dr. S.Mohan
PERMANENT ADDRESS : 1-A, Royal Enclave
South Extension
Coimbatore , 562000 Tamil Nadu
CONTACT : 989XXXXXXX, xyz@gmail.com
DATE OF BIRTH : 02 Jan 20XX
NATIONALITY : Indian
QUALIFICATIONS:
S. Qualification Institution Board/ Year of Percentage/
No. University Passing Division
1. Xth Bishop Cotton CBSE 20XX 75%
2. XIIth Senior Bishop Cotton CBSE 20XX 90%
3. CA Foundation ICAI ICAI 20XX 73%
4. CA Intermediate ICAI ICAI 20XX 69%
5. B.Com (Hons.) St. Josephs Bharathidasan Pursuing
College University
TRAINING:
Information Techology Training : Completed ITT(100 hours) conducted by ICAI in virtual mode
Orientation Programme : Completed OP (100 hours) conducted by ICAI in virtual mode
Online training in Tally : 20 hours of online training at ‘Weblinks’
SKILLS:
Good grasp over Law, Audit and Strategic Management
Good analytical skills

Proficient in Tally and MS-Office

Good Communication and interpersonal skills
HOBBIES : Listening to Motivational Talks, Interacting with people, Reading
LANGUAGES KNOWN : English, Hindi and speaking knowledge of French
DECLARATION:
I declare that the details mentioned are true to the best of my knowledge and belief.
Date: (SHYAM)
Place:

CHAPTER 13
MEETINGS
GOALS
1. Understand the concept of a meeting.

2. Gain knowledge about the components of meetings.
3. Learn to prepare agendas.
4. To be able to take down notes during meetings and draft minutes of a meeting.
5. To be able to compile an ‘Action Taken Report’.
LEARNING OBJECTIVES
♦ Determine aspects of a meeting.
♦ Explain requisites for conducting a meeting.
♦ Elucidate need for an agenda.
♦ Learn to take down notes during meeting.
♦ Explicate writing down minutes of meetings.
♦ Discuss and write ‘Action Taken Report’.
INTRODUCTION
According to Business Dictionary a meeting is defined as, ‘Formal or informal deliberative assembly of
individuals called to debate certain issues and problems, and to take decisions.’ Formal meetings are held at
definite times, at a definite place, and usually for a definite duration to follow an agreed upon agenda. In a
corporate setting, meetings are of two types.

(1) Organisational meeting: A meeting that takes place at a definite time , usually with the same agenda
and outcomes such as one that includes stockholders (shareholders) and management, as
participants eg. a Board Meeting and Annual General Meeting (AGM).
(2) Operational meeting: Regular or ad hoc meeting where time and agenda are not fixed in the sense it
can be called anytime involving committee/section/department head and employees, such as a
committee/section/department meeting
Meetings are a part and parcel of everyday life at work places in modern times. Meetings are conducted by
people within an organisation to resolve problems and issues faced while planning a task, to chalk out new
strategies to promote business or increase profitability, to exchange ideas/information, to ensure coordination
on issues and to announce/propagate a message effectively within a group/organisation. For any meeting to be
successful, coordination and cooperation amongst the team/group members is essential. There must be a
common intention of achieving some goal or objective.
The Requisites for a Meeting are:
1. Select the Right Participants: The participants in the meeting have to be chosen with extreme care.
Often people are included because they belong to the department or are part of the team, or because
you do not wish to offend anyone. To engage in a purposeful meeting, participants must have a reason
for attending; a point of view about the issue, the need to know, the authority to make a decision, or
share any useful information, that will add value to the discussion and lead to some conclusion.
2. Set an Agenda: An agenda must be formalised before the meeting. Agendas are the
objectives/purpose and framework that define the points of discussion. Agenda communicates the
purpose of the meeting, lists the speakers/ participants and states the time allotted to each speaker
and so forth.
3. Send Intimation to all participants: Notice/Circular for the meeting should be sent by a competent
authority at least 2-3 days prior to the meeting (unless it is called in an emergency situation) so that
participants have the time to prepare, gather information and data required for it. It must have
information about date, time, venue, names of participants and the agenda of the meeting.
4. Appoint a Facilitator: A facilitator is appointed to guide the meeting to its logical conclusion. His/her
task is to aid the group in reaching a consensus while taking a decision. He ensures (i) the participants
stick to the agenda (ii) provides a structure to the process, (iii) enables cooperative decision-making
(iv) ensures conflict avoidance/resolution.
5. Arrive at Clear Conclusions and Formulate Next Steps: Many a times meetings fail to come to clear
conclusions about the agenda/points under consideration. Irrespective of the result of the meeting,
members of the group are accountable and committed to the resolution taken by them. After
deliberation on an agenda topic, it is necessary to summarise what was discussed; state lucidly the
deductions arrived at, and decide on further steps to be taken. After the meeting concludes, a brief
account of the proceedings is prepared known as Minutes of the Meeting to summarise the
conclusions and future course of action.
6. Create Opportunities For Creativity and Participation: In most meetings the structure is top-centric,
that is, the senior management speaks and the juniors only contribute when asked to give their inputs.
When there is lack of free flow of ideas, information and opportunities to speak, the participants fail to

3 MEETINGS 13.3
contribute their perspective, curbing their creativity. In such a scenario the purpose of the meeting is
defeated. A meeting should be an opportunity to bring multiple perspectives into the room in order to
collaborate, debate, decide, and perform the tasks assigned to the team.
Need for an Agenda:
Agendas are the blueprints for successful meetings. They are essential as they:
a. State the objective/purpose of the meeting.
b. Enumerate the issues/ topics to be discussed.
c. Keep the meeting focused on the issues prevents the speakers to deviate from the subjects and issues
stated in the agenda.
d. To guide the participants to understand and prepare for their roles.
e. Allot specific time to each speaker.
f. Inform the sequence in which the members will speak.
An example of tabular agenda-
Time Topic Attendees Speaker Duration

9:00 am Introduction Names of the Name of the 15 minutes
participants speaker
9:15 am Discussing upcoming Names of the Name of the 30 minutes
strategy for launch of participants speaker
new product
9:45 am Project Report Names of the Name of the 30 minutes
10:15 am Tea break All members 20 minutes
10:35 am Market trends Names of the Name of the 25 minutes
11:00 am Details on costing Names of the Name of the 30 minutes
11:30 am Open house Questions and 20 minutes
discussions from
participants
11:50 am Thank you note All members Chairperson 10 minutes

Template for Meeting Agenda:

MEETING INFORMATION
Objective :
Date: 01/01/2000
Time: 6:00 AM
Location: [Enter Location]
AGENDA ITEMS PRESENTER

1. Call to Order [Name]
2. Pledge of Allegiance [Name]
3. Welcome/Introduction [Name]
4. Roll Call [Name]
5. Approval of Previous Meeting Minutes [Name]
6. Old Business [Name]
A. [Tem 1] [Name]
7. New Business [Name]
A [Tem 1]
B [Tem 2]
8. Additions to Agenda [Name]
9. Calendar
10. Adjoumment
OTHER NOTES OR INFORMATION
Recoded By : Date :
Meeting Agenda Template @2010Vertex42.com

Source: Vertex42.com
MINUTES OF A MEETING
Minutes, or, informally notes, are the instant written record of a meeting . These typically describe the events of
the meeting and may include a list of attendees or participants, a statement of the issues considered by the
participants, and related responses or decisions for the issues

5 MEETINGS 13.5
Need for preparing Minutes of a Meeting

a. Various participants may have different recollections of the meeting.
b. Diverse interpretations of action plan are possible.
c. Important tasks can be forgotten.
d. Dates of submission of subject matter/ report/ action taken plan might be overlooked.
e. A written record is always available for future reference
f. Used as reminders for oneself and others.
g. Can be required for legal reasons.
Steps in writing the Minutes:
Points to be kept in mind while writing minutes of meeting:
1. Pre-Planning- It is essential in taking clear and complete notes of the meeting.
• Use a copy of the agenda as a guideline to take notes and prepare the minutes
• Use a similar order and numbering of items as on the agenda for the meeting.
• Note down the names of all people attending the meeting in advance.
• All documents and handouts used or given in the meeting should be filed for future reference
and shared with others.
• Get clear instructions of the expectations of your role during the meeting, as well as the
details expected in the minutes.
2. Record taking at the meeting-Understand the type of information you need to record at the meeting.
Though several organisations have their own structures in place, there are certain points common to
all:
• The date and time of meeting
• Names of all participants present and absent in the meeting.
• The actions taken as decided in the previous meeting.
• The decisions taken (if any) about each agenda item.
• The necessary steps taken or will be taken with reference to each issue.
• The future plan of action.
• Date and time of next meeting, if decided.
Suggestions for Taking Notes:
a. Have a format/ structure ready. Note down main points to be discussed in the agenda so that
you can simply jot down the all details of discussions, decisions etc. under each main/ sub
point. Leave enough space below each item for your hand-written notes to be printed later.

b. Keep a record of attendees;ensure that the names of all people attending the meeting are
noted.
c. Mention all absentees at the meeting.
d. Make notes on all items for discussion on agenda during the meeting to ensure accuracy.
e. Ask for clarification if there is ambiguity at any point.
f. Do not try to capture it all as it is impossible to take down the complete proceedings of the
meeting. Therefore, write (or type) just the decisions, assignments, actionable points, etc.
briefly, clearly and sequentially.
g. Record it –you can also record the meeting (e.g., on your smart phone, iPad, recording
device, etc.). However, all participants must know they are being recorded. The recording is
useful if you need clarifications.
3. The Minutes Writing Process-
After the meeting is over; you have to write the minutes.
• Go through the recording. You may decide to add some details and delete some in the written
report.
• Recheck with all concerned to ensure that all decisions, resolutions and motions are correctly
noted.
• Ensure that all required details are noted, especially if the meetings are lengthy and long
drawn deliberations have taken place.
• Notes should be brief and easy to understand.
• Ensure proper sequence, flow and grammatical accuracy.
• Do not include any personal conflicts or comments.
• Reference material if any, can be attached in the appendix.
4. Distributing or Sharing Meeting Minutes-
Before circulating the minutes of the meeting, get the draft duly approved by a competent authority
heading the meeting. You can either send hard copies or share it (if the authorities permit it) on email.
5. Filing/Storage of Meeting Minutes-
After the final approval, the minutes need to be filed for future reference. The minutes can also be
stored online, in hard drives.
Example of minutes of meeting:
Minutes
Date: 5th Dec, 20xx
Meetings started at 9: 00 am.
Participants present: Mr. Ramesh, Mr. Kamlesh, Ms. Shalini, Mr. Rehman, Mr. Satyan, Mr, X, Mr. Y, Mr. Z

7 MEETINGS 13.7
Mr. Ramesh, Chairperson gave an introduction

Mr. Kamlesh, Product Head spoke about the new product
Ms. Shalini, Regional Manager, Business, presented a detailed project report including market surveys, future
projections and challenges.
Participants approved and appreciated Ms. Shalini’s report.
Mr. Rehman, Marketing Head discussed the current market scenario, demand & supply and customer interest.
Mr. Satyan, Director Finance, gave details of costing. Finance team led by Mr X, Mr. Y and Mr. Z were part of
the presentation.
The Chairperson declared an open house for participants to put up their concerns, and finally gave a vote of
thanks.
Conclusions stated
Proposal for more funds put forward.
Tenders to be released
ATR to be submitted by 12th Dec, 20 xx
Action Taken Report (ATR)
Action Taken Report is a report compiled few days after a meeting, stating the various actions taken as per the
discussions made.
ATR must always be submitted after a gap of about 5-7 days, or more, after the meetings. This gives
appropriate time for actions to be taken and the matter to be discussed/ stated in the form of a report.
Read the following sample ATR for a better understanding:
Action Taken Report
12th Dec, 20xx
As per the meeting held on 5th Dec, 20xx at the Head Office of SV Technologies, following actions have been
reported:
♦ The client had complied to deliver the goods by 4th Dec. Work done.
♦ The client has asked for more time for installation of 600KV turbine.
♦ The order has been retained and client’s proposal has been agreed to.
Undersigned
Director, Sales & Marketing
Director, Business

PRACTICE EXERCISES
1. The Managing Committee of Bharat Shiksha Institute has decided to bring changes in the English and
Accountancy syllabus for the first year course. Mr. Kamal Kapoor, the Academic Dean of the institute,
has been assigned the task of convening a meeting of all stakeholders- subject experts, college
lecturers, students and members of print and publishing department,- to decide the necessary
alterations in the syllabi. As Kamal Kapoor –
Set an agenda for the meeting. (Suggestions for discussions-Review previous syllabus, identify
redundant topics, suggest inclusion of latest relevant content, include constructive and useful content
from student point of view, discuss time frame for completion of revamping)
a. Inform your secretary, Ms. Swati Singh, to write the minutes of the meeting.
b. Submit an ‘Action Taken Report’ to the managing committee.
(Each section should be written in about 200 words)
2. The Marketing Head of Aptex Products, a consumer goods company, plans to conduct a meeting to
review the effectiveness of marketing policies of the previous year and plan strategies for the next year
to increase the profit margin of the company. (attendees should be from marketing, advertising and
media, and research and development department)
a. Set an agenda for the meeting(suggestions for discussion- products that garnered high sales
and those that failed to make the mark; reasons for poor sales; new research and
development input, novel advertising means )
b. Designate your secretary to write the minutes of the meeting.
c. Ask the junior marketing analyst, Mr. Sudeep Roy, to submit an ‘Action Taken Report’ to him
within seven days.
(Each section should be written in about 200 words)
3. As the Chief of staff to the Director, Finance, prepare a tabular form agenda of an upcoming meeting.
The agenda is to discuss a new merger with a foreign client. Your company is into the telecom sector.
4. Prepare the Minutes of a Meeting, presided by the Chairman of HKU Pvt Ltd, an FMCG company. The
main agenda of the meeting was introducing a new product, fixing a cost, discussing the Sales and
Marketing and the advertising strategies.
5. Set an agenda for an organisation meeting to discuss the effect of Covid 19 on the current sales.
(Include speakers from sales and marketing, Finance and HR: discuss the effects, the challenges, the
future action plan etc.).
6. Prepare Minutes of the Meeting for Question 5.
7. Prepare an Agenda for an internal meeting of a Pharmaceutical Company. The meeting would
primarily discuss the heavy sale of Paracetamol drug and the inability to cope with the extensive
demand as opposed to a limited supply. (Include speakers from the drug and delivery department,
subject experts and Sales and Marketing experts)

9 MEETINGS 13.9
ANSWERS
Clues for 1 and 2
Agenda-(follow the pattern given in template)
Minutes of Meeting-- follow all points mentioned in ‘record the minutes’
Action Taken Report-mention in brief how much work completed by the various members.
3.

8:30 am Introduction Name of the Director, Finance 10 minutes
participants
8:40 am Discussing Name of the Finance team 25 mins.
merger plans participants members
9:05 am Tea /breakfast Tea break Tea/breakfast 30 mins
break break
9:35 am Discussion on Name of the Name the 15 mins
growing telecom participants speakers
sector
9:50 am Technology Name of the Name the speaker 20 mins
upgrade participants
discussion
10: 10 am Open House All participants All members 10 mins
10:20 am Vote of Thanks All participants Chairperson 5 mins.
4. Minutes of Meeting
Speakers involved were: the chairperson, the Product Head, the Sales Head and the Creative Director.
FMCG, new product new product, fixing a cost, discussing the Sales and Marketing and the advertising
strategies.
Date: xx/xx/xxxx
Meeting started at 4: 00pm.
In Attendance: Chairperson, Product Head, Sales Head and Creative Director.FMCG.
Agenda: Discussion on Sales ,Marketing and the advertising strategies.
Minutes
Mrs Kamla Murthy, Chairperson, gave an introduction about the product range and the need to add
more to retain the market share.

Mr.Raju D, Product Head spoke about the new product its USPs and explained how it was superior to
others in the segment available in the market.
Mrs. Usha Krishnan, Sales Head gave a detailed analysis of costing, overheads and other
miscellaneous expenses to market the product.
Ms. Jennie Matthew, Creative director, PR, spoke about advertising campaign. Also mentioned the
cost involved.
Her team including Mr. X, Mr. Y, Mr. Z elaborated on the advertising strategies.
All the participants approved of the plan and appreciated it.
Madam Chairperson declared an open house for participants to put up their concerns, and finally gave
a vote of thanks.
Conclusions stated. Proposal for more funds put forward.
ATR to be submitted by xx/xx/xxxx
5. Table as follow for Agenda
4:00 pm Introduction All participants Mr. Keshav 10 mins

(Finance)
4:10 pm Quarterly Results All participants Mr. Amit 40 mins

(Finance)
4:50 pm Impact of Covid All participants Ms. Ramya 30 mins

19 on sales (Sales)
5:20 pm Future challenges All participants Mr. Arun 30 mins

(Product)
5:50 pm Impact on All participants Mr. Raj (Sales 20 mins

Turnover and Marketing)
6:10 pm Solutions and All participants Ms. Ramya & 30 mins

Recommendations Mr. Arun
6:40 pm Break Break Break Break
7:00 pm New HR policies All senior Ms. Garima 30 mins

officials (HR)
7:30 pm Thank you note All senior Ms. Garima 10 mins

officials (HR)

11 MEETINGS 13.11
6. Minutes
Date: 22nd Sept, 2020
Meeting started at 4:00 pm
Mr. Keshav from the Finance department gave a short introduction.
Mr. Amit, also from finance discussed at length the quarterly results. (Slides shown)
Ms. Ramya gave a brief on the impact of Covid 19 on the current sales followed by Mr. Arun who
spoke about the challenges in store.
Mr. Raj from the S & M team, discussed the impact of the sales on the turnover.
Ms. Ramya and Mr. Arun, together offered solutions and suggested recommendations for the issue in
concern.
A short break was announced, wherein many participants could exit the meeting.
Only senior officials were present for the post break session.
Ms. Garima discussed the new HR policies and also ended the meeting with a vote of thanks.
ATR will be submitted by 28th September, 20XX
7. Make an agenda in a tabular format. Refer to answer 3.
Topics for discussion can be as follows:
Sales and Marketing person: Limited sales due to limited workforce/ Difficult to increase production
Drug experts: Over supply of paracetamol and over usage might have side effects/ the
clients/customers should be aware
Subject experts: Paracetamol is not the solution/vaccine for Covid 19
Production department: Need more time/ Quality cannot be compromised
NOTE: All the above are hints/prompts for the questions. Students are free to make changes in
the content; stick to the format though.

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CHAPTER 1

Learners will be able to-

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THE BROAD CATEGORIES OF COMMUNICATION

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Essentials of oral communication

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Unplanned conversations are judged incorrectly but spoken English is spontaneous,

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Wheel and Spoke Network

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THE CHARACTERISTICS OF EFFECTIVE COMMUNICATION

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Mr. C- What accomplishments are you proud of?

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6. Emotions created communication barriers for Rohit.

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Based on purpose and style-

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SENTENCE TYPES, ACTIVE-PASSIVE

♦ Distinguish between phrase, clause and sentence.

♦ Gain knowledge of types of phrase and clauses.

♦ Recognise components of a sentence.

♦ Identify types of sentences based on functionality and structure.

♦ Understand subject verb agreement and tenses.

♦ Differentiate between active and passive voice.

♦ Learn direct-indirect/reported speech.

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PHRASE, CLAUSE AND SENTENCE

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There are several types of phrases :

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There are two types of clauses-

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♦ I like horror films.

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♦ Ruhi repaired the computer yesterday.

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Take a look at the following examples:

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We met a girl carrying a bag of fruit.

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• Barking dogs seldom bite. (proverb)

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