Republic of the Philippines

Department of Education
SCHOOLS DIVISION OF MARINDUQUE

4th Quarter Summative Test

Principles of Marketing

Name ________________________________Date _________________ Score________

Directions: Read and analyze the questions carefully. Write only the letter of
your answer on the spaces provided below.

______1. What is a product bought by final consumers for personal consumption?

A. Actual Product B. Augmented Product
C. Consumer Product D. Durable Product______
______2. What is the developing a product involves defining the benefits that the
product will offer?
A. Branding B. Labelling
C. Packaging D. Product Attributes
______3. What approach in which all the company’s people are involved in
constantly improving the quality of products, services and business
processes?
A. Just-in-time B. Behavioral Approach
C. First-in, First Out D. Total Quality Management
______4. What are industrial products that help in the buyers’ production or
operations?
A. Brands B. Capital items
C. Materials and parts D. Label
______5. What level of product where installation, actual sale-service, warranty
and delivery and credit belong?
A. Actual Product B. Augmented Product
C. Consumer Product D. Durable Product
______6. Which of the following will it cost less to keep the goodwill of existing
customers than it does to attract new customers or win back lost
customers?
A. Branding B. Labelling
C. Packaging D. Product Attributes
______7. Which of the following IS NOT belong about branding that adds value to
consumers and society?
A. The brand name makes it easier for the supplier to process orders and
track down problems.
 B. Those who favour branding suggest that it leads to higher and more
consistent product quality.
C. Branding also increases innovation by giving producers an incentive
to look for new features that can be protected against imitating
competitors. Thus, branding results in more product variety and
choice for consumers.
D. Branding helps shoppers because it provides much more information
about products and where to find them.
______8. Which of the following are consumer goods that the consumer either does
not know about or knows about but does not normally think of buying?
A. Convenience Products B. Shopping Products
C. Specialty Products D. Unsought Products
______9. For example, most consumers would perceive a bottle of Chanel perfume
as a high-quality, expensive product. But the same perfume in an
unmarked bottle would probably be viewed as lower in quality, even if
the fragrance were identical. What product decision is asked?
A. Branding B. Labelling
C. Packaging D. Product Attributes
______10. It refers to the fair amount of return.
A. Fixed Cost B. Labor
C. Overhead Cost D. Profit Cost
______11. This refers to the practice of setting low prices on selected products
resulting to less profits.
A. Loss Leader Pricing B. Odd-Numbered Pricing
C. Price Lining Pricing D. Price-Quality Relationship Pricing
_______12. The following are forms of promotional pricing EXCEPT…
A. Allowance B. Cash rebates
C. Low-Interest Financing D. Sale
_______13. What kind of market competition that has only few buyers competing
in the purchase of commodity?
A. Monopoly B. Oligopoly
C. Oligopsony D. Pure Competition
_______14. In a discriminatory pricing, identical products with different images are
price at two different levels. This is known as _____.
A. Customer Segment Pricing B. Image Pricing
C. Location Pricing D. Product Form Pricing
_______15. What is the degree of control over price by the seller in a monopsony
market competition?
A. It has a very slight degree of control over the price of the commodity.
B. It has a high degree of control over the price of the commodity.
C. It has a very high degree of control over the price of the commodity.
D. It doesn’t have a degree of control over the price of the commodity
_______16. Which statement best describe a Discount?
A. It encourages buyers to pay their bills quickly
B. It is a reduction from the list price that as given by sellers to buyers.
C. It is a reduction from the list price to buyers for performing some activity
D. It is a price reduction given when a used product is part of the payment
on a new product
________17. Which among the choices below is NOT an odd-numbered pricing?
A. Php89.15 B. Php100.00
C. Php48.75 D. Php99.95
________18. Which of the following is NOT included under geographical pricing?
A. Freight Absorption B. Location
C. Point-of Production D. Zone delivered
________19. Why are discounts given to customers?
A. To reward customers for buying more goods.
B. To encourage buyers to pay their bills quickly.
C. To reward customers for early payment volume purchase and off
season buying.
D. To help the manufacturer maintain production even at off season.
________20. Which refers to the path or route through which goods and services
travel to get from the place of production or manufacture to the
final users?
A. Distribution Channel B. Distribution Management
C. Supply Chain Management D. Supply Chain Channel
________21. Which of the following types of marketing channels works best for
manufacturers that specializes in shopping goods like clothes and shoes?
A. Producer → Consumer
B. Producer → Retailer → Consumer
C. Producer → Wholesaler/Distributor → Consumer
D. Producer → Agent/Broker → Wholesaler/Retailer → Consumer
________22. Which of the following consists of the various firms included in
executing the activities needed to produce and transport a product
or service to consumers?
A. Channel chain B. Command chain
C. Optimal chain D. Supply chain
________23. It occurs between a producer and industrial users of raw materials
needed for the manufacture of finished products.
A. Business-to-business (B2B) distribution
B. Business-to-channel (B2Ch) distribution
C. Business-to-customer (B2C) distribution
D. Business-to-supply (B2S) distribution
______24. Which of the following types of marketing channels involves an agent as
a marketing intermediary?
A. Producer → Consumer
B. Producer → Retailer → Consumer
C. Producer → Wholesaler/Distributor → Consumer
D. Producer → Agent/Broker → Wholesaler/Retailer → Consumer
______25. Which of the following refers to the consistency of the carrier in
delivering the goods on time with satisfactory condition?
A. Accessibility B. Capability
C. Reliability D. Traceability
______26. All are functions of distribution channel EXCEPT:
A. Financing B. Pricing
C. Promotion D. Securing
______27. The following are supply chain interconnected logistical components
EXCEPT:
A. Inventory control B. Order processing
C. Pricing strategy D. Transportation
______28. Which of the following is NOT a criterion in selecting transportation
mode?
A. Accessibility B. Addressability
C. Capability D. Reliability
______28. It occurs between a producer and final user of the product.
A. Business-to-business (B2B) distribution
B. Business-to-channel (B2Ch) distribution
C. Business-to-customer (B2C) distribution
D. Business-to-supply (B2S) distribution
______29. It occurs between a producer and industrial users of raw materials
needed for the manufacture of finished products.
A. Business-to-business (B2B) distribution
B. Business-to-channel (B2Ch) distribution
C. Business-to-customer (B2C) distribution
D. Business-to-supply (B2S) distribution
_____30. It refers to the name, term, signs, symbols, design, or combinations of
these, which serve as identification of the products, services, or
institutions that separate them from their competitors.
A. Brand B. Label C. Logo D. Trademark
_____31. It serves as the identification or ID card of the brand because it tells
many things about the product’s name, origin, symbol, content, dimension
and usage.
 A. Brand B. Label C. Logo D. Trademark

_____32. The most powerful tool for reaching national audience in advertising
product.
A. Flyer B. Newspaper C. Radio D. TV
_____33. What is a push strategy?
A. a communications strategy aimed at distributors
B. a marketing strategy with a customer focus
C. a communications strategy aimed at consumers
D. a low-budget corporate strategy
_____34. What is a pull strategy?
A. a communications strategy aimed at distributors
B. a marketing strategy with a customer focus
C. a communications strategy aimed at consumers
D. a hard sell marketing strategy
_____35. What is the predominant promotional technique used by Lazada and
Shopee?
A. Advertising B. Direct Marketing
C. Personal Selling D. Sales Promotion
_____36. The role of promotion is to inform, persuade, and .
A. collect B. remind C. remember D. understand
_____37. At the introduction stage of the product lifecycle the most likely
promotional technique to use is:
A. Informative advertising B. Persuasive advertising
C. Reminder advertising D. Reinforcement advertising
_____38. Advertising is generally a better promotional tool than sales promotion
when it comes to closing a sale.
A. True B. False
C. Partly correct D. Undecided
_____39. Promotion of a product can include all of the following except:
A. advertising a new product
B. offering money-off vouchers to encourage increased sales
C. personal selling by using sales representatives
D. redesigning a product to make it look more modern
_____40. As a customer without much knowledge about gadgets, in what
promotional strategy would you be likely to be convinced to buy the
laptop you need?
A. the advertisement in newspaper with colored picture of the laptop
B. the sales promotion of buy 1 take 1 for laptop
C. the convenience of online purchasing from Lazada
D. the computer store sales person explaining to you the specifications of the
laptop and its advantages from the other brands
_____41. It includes customers, suppliers, competitors and other elements of the
distinct business world. This sentence pertains to what?
A. Macroenvironment B. Marketing Audit
C. Microenvironment D. SWOT Analysis
_____42. A study of factors will lead to the discovery of opportunities and threats.
What Is it?
A. Macroenvironment B. Marketing Audit
C. Microenvironment D. SWOT Analysis
_____43. It aims to capitalize on strengths, reduce weaknesses, use the
opportunities, and neutralize or convert threats into opportunities. What
is the terminology being described?
A. Macroenvironment B. Marketing Audit
C. Microenvironment D. SWOT Analysis
_____44. It refers to the comprehensive, systematic, analysis, evaluation and
interpretation of the business marketing environment. This sentence
defines what?
A. Macroenvironment B. Marketing Audit
C. Microenvironment D. SWOT Analysis
_____45. These are areas that limit or inhibit an organization’s overall success.
What is it?
A. Opportunities B. Strengths
C. Threats D. Weaknesses
_____46. These refer to economic, socio-cultural, political, technological,
demographic, and industrial trends and events that could significantly
benefit an organization in the future. This sentence pertains to what?
A. Opportunities B. Strengths
C. Threats D. Weaknesses
_____47. Example of this is having internal systems must measure the
effectiveness of specific marketing activities. This sentence pertains to
what?
A. Implementing the Marketing Effort
B. Planning the Marketing Programs
C. Controlling the Marketing Efforts
D. Market Analysis
______48. t involves developing and implementing action plans or tactics under
each strategy. What is it?
A. Implementing the Marketing Effort
B. Planning the Marketing Programs
C. Controlling the Marketing Efforts
D. Market Analysis
_____49. These are economic, cultural, political, technological, demographic, and
industrial trends and events that are potentially harmful to an
organization’s present and future competitive position. This sentence
describes what?
A. Opportunities B. Strengths
C. Threats D. Weaknesses
_____50. It is about price skimming and promotional pricing.
A. Marketing Strategy B. Strategic Planning
C.. Strategic Analysis D. Strategic Management
_____51. It tells your age, gender and income.
A. demographic B. Budget
C. Objectives D. Target Market
_____52. It is a member of potential customers
A. Macro Environmental Analysis B. Demographic
C. Market Size d. Micro Environmental Analysis
_____53.Which of the following is the estimation of revenue and expenses?
A. Demographic B. Marketing size
C. Objective C. Budget
_____52. These refer to internal competencies possessed by an organization that
will enable it to achieve its objectives. What is this?
A. Opportunities B. Strengths
C. Threats D. Weaknesses
_____53. These are economic, cultural, political, technological, demographic, and
industrial trends and events that are potentially harmful to an organization’s
present and future competitive position. This sentence describes what?
A. Opportunities B. Strengths
C. Threats D. Weaknesses
____54. These statements can give you vital information on its business
philosophy and long-term direction.
A. Brief History B, Mission/Vision
C. Products/Services D. Socio-cultural
_____55. It is the most important tool for any company to utilize.
A. Marketing Tactics B. Marketing Strategy
C. Marketing Plan D. Marketing Tool

_____56. A goal setting includes_______

A. Marketing Audit B. Marketing Budget
C. marketing Plan D. Marketing Tool
_____57.Among the following these statements are incorrect
A. A marketing plan does not have to be complex and lengthy
B. The marketing planning process includes goal setting and analyzing
the current situation.
C. The elements of marketing planning include objectives, strategy and
budget.
D. A marketing plan is the collection of specific products.
_____58. Which is TRUE about marketing plan?
A. Retail outlet construction expenses and the purchase of packaging
machineries are included in the marketing budget
B. Goal setting includes marketing audit
C. Creating marketing strategies includes marketing objectives and
create alternative plans
D. A marketing plan is the collection of specific products.
______59. One thing to come up with mini marketing plan that makes your
business great and unique to customers.
A. Pricing B. Positioning C. Promotion D. Product
______60. If you are planning to open your own business plan, the first step is to
develop a business plan, then the next step is to _____,
A. Develop a marketing plan
B. Develop a marketing goals
C. Define a target audience
D. Research marketing tactics

-------- GOD BLESS --------

Prepared By:

NANCY O. LOGMAO
SST II

Checked by:

DAVE HENRY R. NOBLEZA

Master Teacher I
Teacher -In -Charge
ANSWER KEY:
1. D 48.B
2. B 49.B
3. B 50.B
4. B 51.A
5. A 52.A
6. B 53.C
7. A 54.B
8. C 55.A
9. D 56.C
10. B 57.B
11. D 58.B
12. C 59.A
13. D 60.A
14. A
15. C
16. A
17. C
18. D
19. A
20. B
21. C
22. C
23. D
24. A
25. A
26. C
27. B
28. C
29. B
30. A
31. D
32. D
33. D
34. B
35. B
36. D
37. C
38. D
39. D
40. B
41. A
42. A
43. C
44. B
45. D
46. B
47. A