CAGNY 2023 Presentation Master VFinal
CAGNY 2023 Presentation Master VFinal
CAGNY 2023 Presentation Master VFinal
This presentation contains a number of forward-looking statements as defined under U.S. federal securities laws, including, but not limited to, statements, estimates, and projections
relating to our business and long-term strategy; our ambitions, goals, targets, and commitments; our activities, efforts, initiatives, plans, and programs, and our investments in such
activities, efforts, initiatives, plans, and programs; and projected or expected timing, results, achievement, and impacts. Words such as “aim,” “anticipate,” “aspire,” “believe,” “could,”
“estimate,” “expect,” “guidance,” “intend,” ”may,” “might,” “outlook,” “plan,” “predict,” “project,” “seek,” “will,” “would,” and variations of such words and similar future or conditional
expressions are intended to identify forward-looking statements. These statements are based on management’s beliefs, expectations, estimates, and projections at the time they are
made and are not guarantees of future performance. Such statements are subject to a number of risks and uncertainties, many of which are difficult to predict and beyond our control,
which could cause actual results to differ materially from those indicated in the forward-looking statements. For additional, important information regarding such risks and uncertainties,
please see our earnings release, which accompanies this presentation, and the risk factors set forth in Kraft Heinz’s filings with the U.S. Securities and Exchange Commission, including
our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. We disclaim and do not undertake any obligation to update, revise, or withdraw any
forward-looking statement in this presentation, except as required by applicable law or regulation.
These non-GAAP financial measures assist management in comparing the Company’s performance on a consistent basis for purposes of business decision-making by removing the
impact of certain items that management believes do not directly reflect the Company’s underlying operations.
Please view this presentation together with our associated earnings release, Annual Report on Form 10-K, and the accompanying non-GAAP information, which includes a discussion of
non-GAAP financial measures and reconciliations of non-GAAP financial measures to the comparable GAAP financial measures, available on our website at ir.kraftheinzcompany.com
under News & Events > Events & Webcasts, or directly at ir.kraftheinzcompany.com/events-and-webcasts.
WHERE WE ARE
We’ve made tremendous progress on our transformation journey...
3
WHERE WE ARE
This is Good. But not Good Enough.
NTM P/E1
Pursuit of Greatness
25.0x
Peer2
20.0x
Average
Reinvention
15.0x
Stagnation
10.0x
5.0x
0.0x 3
2019 2022 Potential
1| 2019 KHC NTM P/E Multiple represents the minimum in FY2019; 2022 KHC NTM P/E Multiple as of Dec 31, 2022; Peer Avg P/E Multiple as of Dec 31, 2022; Sourced from FactSet
2| Peers Include: McCormick, Coca-Cola, PepsiCo, Mondelez, Nestle, General Mills, Kellogg’s, Campbell’s, Smucker’s, Conagra
3| The Company views comparison to 2019 to be meaningful as it was the base year for the Company's strategic plan announced at the Company’s September 2020 Investor Day. 4
5
WHERE WE ARE GOING
We are on a Journey to GREATNESS.
Best-in-Class Execution
Consistent Performance
Top Tier Stockholder Returns
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
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CLEAR PATH FORWARD| Portfolio
It Starts with the Strongest Portfolio of Iconic Brands.
6
$1B+
97%
U.S.
Brands (1)
HHP
(2)
Product Imagery
GROW Business 1
64% Margin2 vs
KHC Average
9
2| Adjusted Gross Profit Margin. Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
Brands shown by platform role are illustrative and do not reflect all brands within each platform role.
PORTFOLIO | Energize
ENERGIZE: Strong Brand Position as #1 or #2 in Core Categories.
Margin2 vs
KHC Average
10
2| Adjusted Gross Profit Margin. Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
Brands shown by platform role are illustrative and do not reflect all brands within each platform role.
PORTFOLIO | Stabilize
STABILIZE: Significant Cash Generation to Fuel our Growth.
Margin2 vs
KHC Average
STABILIZE3
21%
52%
64% 70%+ Grow
Energize
Stabilize
14% Divested
Business
15%
22%
21%
12%
1
2019 2022 2027E
Brands shown by platform role are illustrative and do not reflect all brands within each platform role.
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PORTFOLIO | Trajectory
Taste Elevation
Brands shown by platform role are illustrative and do not reflect all brands within each platform role.
14
PORTFOLIO | Trajectory
Easy Meals
Convenient Quick-Prep
and Ready-to-Eat Meal Solutions
~20% of Portfolio
Brands shown by platform role are illustrative and do not reflect all brands within each platform role.
15
PORTFOLIO | Trajectory
Two iconic brands, together with Taste Elevation and Easy Meals, will drive our growth.
16
CLEAR PATH FORWARD| Portfolio
Strongest Portfolio of Iconic Brands … to drive accelerated profitable growth.
17
CLEAR PATH FORWARD| Portfolio
Active Portfolio Management aligned with our strategy…to drive accelerated profitable growth.
18
CLEAR PATH FORWARD| People
A more Engaged and Diverse organization.
BOARD OF DIRECTORS HIGHER EMPLOYEE ENGAGEMENT
INDEPENDENCE AND DIVERSITY1 AND DIVERSITY1
Independent
(10/11 Directors) Women in Senior Management Positions
41%
36% People of Color in US Salaried Population 28%
Women
27%
People of
Color
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GROWTH PILLARS | U.S. Retail
Foodservice
Emerging
Markets
21
GROWTH PILLARS | U.S. Retail
~35% of
Growth Pillars Net Sales Market Share
U.S. Retail
Grow Platforms
Foodservice
Emerging
Markets
22
GROWTH PILLARS | Foodservice
~35% of
Growth Pillars Net Sales
Market Share
U.S. Retail
Grow Platforms
Foodservice industry grows faster than retail industry
Foodservice Faster consumer insights for innovation
Powerful brand-building lever, particularly Front of House
Emerging
Markets
23
GROWTH PILLARS | Foodservice
~35% of
Growth Pillars Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
24
GROWTH PILLARS | Emerging Markets
~35% of
Growth Pillars Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
High Industry Growth Rate
Distribution Opps Across Markets and Share Still Low
25
GROWTH PILLARS | Emerging Markets
~35% of
Growth Pillars Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales1 13% CAGR
Foodservice 1pp
Organic Net Sales1 Growth
Algorithm
2-3%
Organic Net
Emerging Sales1
Markets
1pp
Organic Net Sales1 Growth
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
27
HOW WE WILL GET THERE | Strategy
ENABLERS are key ingredients to capture growth and market share.
28
HOW WE WILL GET THERE | Strategy
ENABLERS are key ingredients to capture growth and market share.
29
Carlos Abrams-Rivera
EVP and President
North America Zone
U.S. RETAIL GROW PLATFORMS | Renovation
Successfully renovated our brands with our brand design-to-value approach.
32
ENABLERS FOR GROWTH
Driving growth in North America.
33
U.S. RETAIL GROW PLATFORMS | Renovation
Successfully renovated our brands with our brand design-to-value approach.
Powerful Results
Strengthened brands
Improved top line
Drove market share gains
34
U.S. RETAIL GROW PLATFORMS | Renovation
We renovated Lunchables with product and packaging improvements…
Re-Branded Logo
• Empowering Kids
Nutritional Attributes
• Driving Creativity
• Improved Nutrition
• Incorporating Recycled
Packaging
Kid
Creativity
Recycled
Content in
Packaging
35
U.S. RETAIL GROW PLATFORMS | Renovation
… and deployed breakthrough kid-empowered marketing.
Determine
Breakthrough
Advantage
Build
Minimum
Viable
$2B
Product
Uncover
Unmet Need Incremental Net Sales
2023 – 2027E
Validate
in Market
Scale
37
U.S. RETAIL GROW PLATFORMS | Innovation
We will drive growth across 3 consumer-based spaces … faster, focused and bigger.
Just Spices
38
U.S. RETAIL GROW PLATFORMS | Innovation
Consumers are looking for new flavors & authentic cuisines to break from the routine.
39
U.S. RETAIL GROW PLATFORMS | Innovation
Partnership ecosystem feeds our ONE innovation engine.
MEXICAN STRATEGY
Capability: Unleash Supplier-enabled Innovation
Speed to Innovation
From To
3 YEARS 6 MONTHS
40
U.S. RETAIL GROW PLATFORMS | Innovation
Consumers are looking for high-quality food that is convenient to prepare.
41 41
U.S. RETAIL GROW PLATFORMS | Innovation
We’re shattering the paradigm that taste and convenience requires a tradeoff.
HOMEBAKE
Capability: Scale Ownable Tech Platforms
42
U.S. RETAIL GROW PLATFORMS | Innovation
Consumers are looking for food to enhance their health and improve physical wellness.
HOLISTIC WELLNESS
43
U.S. RETAIL GROW PLATFORMS | Innovation
We’re making plant-based food taste as good as the original.
44
U.S. RETAIL GROW PLATFORMS | Innovation
We have A robust innovation pipeline, and our new model is driving initial success.
92%
Repeat Rate
80% Exceeded
Consumer
Expectations
2X
Net Sales since
#1
Plant-Based in
Acquisition1 test market
Easy Meals
Taste Elevation
Homebake
Mexican Strategy
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U.S. RETAIL GROW PLATFORMS | Disruptive Marketing
In 2022, we drove more media coverage for our brands than ever before.
7%
Engagement
100%
Activations Garnered
Rate Growth1 98%+ Neutral/Positive
Sentiment
45%
Increase in
7X
1B+ Earned Media
Awards2 vs PY Impressions
Barbara Connors
Vice President of Strategy & Acceleration at 84.51
A Subsidiary of Kroger
50
U.S. RETAIL GROW PLATFORMS | Sales Excellence
Customer relationships have strengthened significantly in recent years.
Anthony Suggs
Group Vice President Center Store Merchandising
Albertsons
51
U.S. RETAIL GROW PLATFORMS | Sales Excellence
Customer relationships have strengthened significantly in recent years.
Brian Hartshorn
SVP/GMM Consumables, Dollar General
52
GROWTH PILLARS | U.S. Retail
~35% of
Growth Pillars Net Sales Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales
13% CAGR
53
GROWTH PILLARS | Foodservice
~35% of
Growth Pillars Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales
13% CAGR
54
FOODSERVICE | North America
Kraft Heinz has an advantaged position with strong Front of House presence.
New Images
coming
55
FOODSERVICE | North America
We have transformed our foodservice organization to drive growth.
Foodservice Transformation
New Leadership
56
FOODSERVICE | North America
Strategies in place to capture significant distribution and expansion opportunities.
3. New Channels
57
FOODSERVICE | North America
KHC NA Foodservice will continue to outpace the industry.
58
FOODSERVICE | North America
KHC NA Foodservice will continue to outpace the industry.
160 Customer
Leads
59
FOODSERVICE | North America
KHC NA Foodservice will continue to outpace the industry.
3 New Channels
K-12 SCHOOLS B2B ECOMMERCE
60
GROWTH PILLARS | Foodservice
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales
13% CAGR
61
Rafael Oliveira
EVP and President
International Markets
GROWTH PILLARS | International Foodservice
~35% of
Net Sales
Market Share
U.S. Retail
Grow Platforms
Foodservice ~15% of
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales1 13% CAGR
Global Partners | Scale Solutions Unlocking Growth with Local Burger Lovers Zone-Wide
64
FOODSERVICE | International
Dedicated Chef Network creating bespoke Menu Solutions for our Customers.
30
International Chefs
>400 Chef-Led
Co-Creation Experiences
65
GROWTH PILLARS | Emerging Markets
~35% of
Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice Net Sales 7% CAGR
Emerging
Markets
~10% of
Net Sales1 13% CAGR
$60B +6%
‘22 KHC Developed Double-Digit
INDUSTRY1
Sales
Execution
LOCAL
PRESENCE 90% 80% GTM
>32 Countries with Emerging Markets KHC Emerging Markets Proprietary
Local Presence with Top Gaining Market Share Model
Brand Awareness (supported by Local Jewels)
68
EMERGING MARKETS | Go-to-Market Model
Our Go-to-Market Sales Execution Model will continue to Drive Sustainable Growth.
The Market Size Key Categories The Service Model w/ Perfect Execution
Size of prize evaluation by Prioritization based on Definition of distribution Digitization of in store shelf
channel, category and region strategic and financial fit model e.g distributor or direct performance analytics
69
EMERGING MARKETS | Go-to-Market Model
Accelerated Growth; Implementing our Model in 90% of Emerging Markets by the end of 2023.
25%
18%
Organic Net Sales1
Growth vs PY
15%
11%
3%
1%
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
70
EMERGING MARKETS | Go-to-Market Model
+70 emerging countries still to be explored… We are launching in Mexico, Colombia and Peru.
BEES Partnership -
GTM Model rollout planned
71
Global Launch | Big Innovation
We are focused on continuing to Win with Innovation.
Launching in
10+ Markets
… others to follow
72
GROWTH PILLARS | International Foodservice and Emerging Markets
~35% of
Net Sales
Market Share
U.S. Retail
Grow Platforms
~15% of
Foodservice
Net Sales
7% CAGR
Emerging
Markets
~10% of
Net Sales1 13% CAGR
75
SOURCES OF FUNDING | Revenue Management
Dedicated Revenue Management organization driving Optimization across all levers.
Revenue Management
Dedicated Structure
Proprietary Trade
Management System
76
SOURCES OF FUNDING | Revenue Management
Leveraging Digital Tools to maximize return on trade investment.
1| The Company views comparison to 2019 to be meaningful as it was the base year for the Company's strategic plan announced at the Company’s September 2020 Investor Day.
77
SOURCES OF FUNDING | Supply Chain Efficiencies
Accelerating Rate of Supply Chain Efficiencies End-to-End.
Line Automation
3.0%
OEE Optimization
2.0%
Transport Utilization
1.0%
Global Sourcing
78
SOURCES OF FUNDING | Supply Chain Efficiencies
Optimizing OEE to Maximize Value of current assets.
1| The Company views comparison to 2019 to be meaningful as it was the base year for the Company's strategic plan announced at the Company’s September 2020 Investor Day.
79
SOURCES OF FUNDING | Working Capital Efficiencies
Driving Inventory Improvement to achieve better Working Capital.
Key Drivers
SKU Decomplexity
Network Optimization
80
LONG -TERM ALGORITHM
Pillars of Growth and Enablers will drive On-Algorithm Results.
4% to 6%
Generate Free
Cash Flow Conversion1
Adjusted EPS1
Approximately Growth
100% 6% to 8%
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
82
LONG-TERM ALGORITHM | Organic Net Sales
Accelerating profitable Organic Net Sales1 growth.
7.0%
6.0%
1 5.0%
1
4.0%
3.0%
LTA
2.0%
• Growth coming from three strategic pillars: 1.0%
• ~1/3 from Grow Platforms in U.S. Retail
• ~1/3 from Global Foodservice 0.0%
• ~1/3 from Emerging Markets -1.0%
• Balanced contribution from price and '17-'19 '20-'22 2023E 2024 and
volume Beyond
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
83
LONG-TERM ALGORITHM | Adjusted EBITDA
Preserving top tier Adjusted EBITDA1 Margin while investing for GROWTH.
1
1 Constant Currency Adjusted EBITDA1
Growth vs PY
6.0%
4.0%
LTA
2.0%
1
1
0.0%
-2.0%
-4.0%
-6.0% Guidance Range
• Expanding Adjusted Gross Profit Margin (from 2019 -8.0% M&A / 53rd Week
base)
-10.0%
• Price/Revenue Management offsetting Inflation
• Gross Savings more than offsetting Mix -12.0%
2019 2022 2023E 2024 and
• Increased investments for growth fully funded by
M&A (6.1)pp - Beyond
Adjusted Gross Profit Margin growth: 53rd Week +2.0pp (2.0pp)
• Marketing (~5.0% Sales), R&D and Technology
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
2| The Company views comparison to 2019 to be meaningful as it was the base year for the Company's strategic plan announced at the Company’s September 2020 Investor Day. 84
LONG-TERM ALGORITHM | Adjusted EPS
Accelerating Adjusted EPS1 Growth through Adjusted EBITDA1 growth and lower interest expense.
1
Adjusted EPS1
1 Growth vs PY
8.0%
LTA
6.0%
4.0%
1 1
2.0%
0.0%
-2.0%
Guidance Range
• 4 to 6% Adjusted EBITDA1 growth -4.0% M&A / 53rd Week
• Reduced Interest Expense
• CAPEX ~4% Net Sales, decreasing to 3.5% with -6.0%
improved ROIs 2022 2025 and Beyond
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts. 85
LONG-TERM ALGORITHM | Free Cash Flow Conversion
Increasing Free Cash Flow1 generation while Investing in organic business needs.
1
1
Free Cash Flow Conversion1
150%
1 1
100% LTA
50%
• ~100% Free Cash Flow Conversion1
• Better working capital
• Lower interest rates (target ~3x Net Leverage)
• Higher capex (~4% winding down to 3.5% 0%
over time) 2019-2021 2022 2023E 2025 and
Beyond
1| Non-GAAP financial measure. See the accompanying Non-GAAP Information and Reconciliations at ir.kraftheinzcompany.com/events-and-webcasts.
86
CAPITAL ALLOCATION STRATEGY
Committed to Maintaining our Dividend, while Investing in the Business, Maintaining Investment
Grade and Managing the Portfolio.
Ongoing commitment to Invest in the organic Pay down debt Focus on Grow platforms,
current dividend business to support brands opportunistically to achieve accelerate topline growth
and profitable growth net leverage ratio with path to solid gross
of ~3.0x margin profile
Return more when Capture sustainable Maintain investment grade Maintain price discipline
excess cash consistently efficiencies without (recently upgraded to BBB)
available sacrificing growth
87
Miguel Patricio
Chief Executive Officer
and Chair of the Board
89