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Zudio Assignment

Zudio is a retail franchise that offers affordable yet stylish clothing. It targets middle-class families and young adults seeking fashionable options. The franchise requires an investment of Rs. 1.5-2 crores and offers franchises of 6000-8000 square feet. Applicants must provide documents demonstrating their financial stability and ability to operate the business successfully.

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Sanket Dhamane
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5K views

Zudio Assignment

Zudio is a retail franchise that offers affordable yet stylish clothing. It targets middle-class families and young adults seeking fashionable options. The franchise requires an investment of Rs. 1.5-2 crores and offers franchises of 6000-8000 square feet. Applicants must provide documents demonstrating their financial stability and ability to operate the business successfully.

Uploaded by

Sanket Dhamane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ZUDIO FRANCHISE INFORMATION

EDPM Assignment No. 02

Sanket Dhamane - FIN-52


Yash Sandhan - FIN-71
Siddhika Deshmukh - HHM-15
Parul Sharma - FIN-39

Submitted to: Professor Sphurti Birajdar Mam


Franchise Name:- Zudio
Location:- Sai Paradise, Punavale Bazar, Punawale, Pimpri Chinchwad,
Maharashtra 411033.
Manager Name:-

About Zudio:-
It is established in 1998 and it is a phase of the Tata group, and Trent Ltd.
operates Zudio. Zudio is a mass market company in the cost structure providing
a separate fashion destination. The Zudio shops have various departments to
meet the diverse purchasing wants of customers. Zudio sells clothing for men,
females, kids, sneakers, and homes. Tata Trent Ltd opened its first 8,000 sq.ft
personal label shop Zudio at Commercial Street in Bangalore in September
2016. Shop for Zudio online at TataCliq.

Zudio is a retail clothing store that offers stylish and affordable clothing for
men, women, and children.
Norms:-
Zudio will aim to provide high-quality clothing at affordable prices. The
company will prioritize sustainable and ethical practices in its operations,
including sourcing materials from ethical and sustainable suppliers and
implementing eco-friendly practices in its stores. Zudio will also prioritize
customer satisfaction by offering a hassle-free return policy and excellent
customer service.

Market Segmentation:-
Zudio will target customers who are looking for stylish clothing at affordable
prices. The target market will include middle-class families and young adults
who are fashion-conscious and looking for trendy clothing options. Zudio will
target both men and women, as well as children, with a focus on offering a wide
variety of clothing options for each group.

Price Planning:-
Zudio will offer affordable prices for all its products, with a focus on offering
value for money. The company will use a cost-based pricing strategy to ensure
that prices remain competitive while still allowing for a reasonable profit
margin. Zudio will also offer occasional sales and discounts to attract customers
and encourage repeat business.

Financing:-
Zudio will require initial funding to cover the cost of setting up its stores,
purchasing inventory, and hiring staff. The company will seek financing from
investors or obtain a loan from a financial institution. Once the stores are
operational, Zudio will generate revenue through the sale of clothing and
accessories. The company will reinvest profits into expanding its operations and
opening new stores in other locations.

• Space Required: 6000 – 8000 sq. ft.

• Franchise fee: Rs. 10 lakh

• Security Deposit (6-month rental): Rs. 29 lakh

• Stamp Duty and Registration: Rs. 20 lakh

• Consultancy/Brokerage: Rs. 2 lakh

• Total Investment: Rs. 1.5 – 2 Crores


Documents Required:-
A detailed application form:- This will provide the franchisor with your
personal and business details, including your financial history, previous
business experience, and the location of the proposed franchise.

Financial documents:- You will need to provide financial documents such as


bank statements, tax returns, and credit reports to demonstrate your financial
stability and ability to operate the franchise.

Legal documents:- This will include documents such as your business


registration, lease agreement for the proposed location, and any other legal
agreements required by the franchisor.

Franchise disclosure document:- This document provides information on the


franchisor and the franchise system, including the fees and royalties you will
need to pay, the training and support provided, and the terms and conditions of
the franchise agreement.

Franchise agreement:- This document will outline the terms and conditions of
the franchise agreement, including the rights and obligations of both the
franchisor and franchisee.

Conclusion:-
Overall, Zudio's business plan focuses on providing high-quality clothing at
affordable prices while prioritizing sustainability and customer satisfaction. By
targeting a wide range of customers and using a cost-based pricing strategy,
Zudio aims to become a leading retailer of stylish and affordable clothing.

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