UX PH February Meetup

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g n fo r

l i t y a n d Desi
e s si b i
eb A c c b i l it i e s
W i t h D i s a
rs o n s W
the Pe
y M e e t Up
eb rua r
X P H: F
U
Kim Selorio
@kimSELORIO
kim.selorio@sqdesignlab.com
https://ph.linkedin.com/in/ktselorio
#UXPHaccessiblity
K.I.S.S.
How do PWDs Access Info?

 Deaf – Visual Senses


 Blind – Text-to-Speech & Brail
Printing
 Color Blindness – Inversion Monitors
PWD exclusion; Culture
Change Needed?
  millions of people have disabilities that affect
access to the Web;

  some Web sites are required to be accessible;

  Web accessibility also has carry-over benefits


for other users.
Marketing/Advertising
People Present?
  At least 10% of the population in most countries
has disabilities;
  Average age of population in many countries is
increasing;
  aging sometimes results in combinations of
accessibility issues;
  vision & hearing changes, changes in dexterity &
memory.
Converting to an
Accessible Website

Four key ideas to keep in mind


Perceivable (Interpret)
  Provide text alternatives <img src=“”
alt=“Captioning here.”>
  Multimedia closed captions
  Make it easier for users to see and hear
content.
Operable: Usability
  Make all functionality available from a keyboard.

 <a href="http://www.w3schools.com/"
tabindex="2">W3Schools</a><br>
 <a href="http://www.google.com/"
tabindex="1">Google</a><br>
 <a href="http://www.microsoft.com/"
tabindex="3">Microsoft</a>
Operable: Usability

 Avoid text that cause seizures


 <marquee>, Flash
Replayable?
Stopable?
Operable: Usability
 Navigable (ADHD)
Understandable

<font size=“1”> VS <font


size=“8”>

<font color=“gray”> VS
<font color=“#999999”>
Understandable

 Proper usage of <h1>, <h2>,


<h3>, <h4>, <meta> tags
 Screen style sheets, design
style sheets
Understandable
Help your users

Click here Link vs Link Title


“Photograph of Philippines”
Live up to promises
What’s wrong here?
Robust: Change over Time
 OLDEST ISSUE: IE vs the world
(browser compatibility)
 Graphic savvy websites vs Philippine
internet speed
 60% of the market is going mobile,
what are you doing about it?
(Marketing Magazine)
Don’t want to adopt to change?

  Target Corporation - settlement for damages of


$6 million lawsuit by US National Federation of
the Blind (NFB).

  Amex - "Bank upgrade is excluding blind.


Visually impaired customers of American
Express say they can no longer read their credit
card statements online.”
Let’s Audit
-  No iframes
-  Alt tags
-  Meta tags
-  No flash
SEO is actually BEING accessible
Queries?
REMEMBER: Design for inclusion

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