Executive Summary

Clean Energy Technologies®, LLC is a U.S based and standard solar panel installation, maintenance and
repair company. We have been able to secure a standard and well – positioned office facility in a central
business district in San Diego – California.

We are a solar panel installation, maintenance and repair company that is set to compete in the highly
competitive solar panel installation, maintenance and repair services industry not only in San Diego –
California, but also throughout the United States market.

Clean Energy Technologies®, LLC will offer services such as solar panel sales, installation, repair, servicing
and maintenance et al. Our business goal is to become one of the leading solar panel installation,
maintenance and repair company in the United States and we will make sure that we do all we can to
compete favorably with leaders in the industry including solar panel manufacturing companies that are
also into solar panel repairs.

Our workers are going to be selected from a pool of certified and highly experienced solar panel / solar
energy repair engineers and technicians in and around San Diego – California and also from any part of
the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that
will position them to meet the expectation of the company and to compete with leading solar panel
installation, maintenance and repair companies in the United States and throughout the globe.

At Clean Energy Technologies®, LLC, our client’s best interest will always come first, and everything we
do will be guided by our values and professional ethics. We will ensure that we hold ourselves
accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a
living, and living in our world, for all our partners, employees and for our clients.

Clean Energy Technologies®, LLC is founded by Engr. Shannon Carson a solar energy engineer per
excellence, who graduated with from Illinois Institute of Technology (B.Engr.) and his friend and business
partner for many years Moses Carpenter (B.Sc. Business Management).
They have a combine experience that can help them build Clean Energy Technologies®, LLC to favorably
compete with other leading solar panel installation, maintenance and repair businesses in the United
States of America.

3. Our Products and Services

Clean Energy Technologies®, LLC was established with the aim of maximizing profits in the solar panel
installation, maintenance and repair services industry.

We want to compete favorably with the leading solar panel installation, maintenance and repair
companies in the United States which is why we have but in place a competent quality assurance team
that will ensure that every repair carried out or related services rendered meet and even surpass our
customers’ expectations.

We will work hard to ensure that Clean Energy Technologies®, LLC is not just accepted in San Diego –
California but also in other cities in the United States of America. Our products and services are listed
below;

Sale and distribution of solar panel and accessories

Servicing, maintenance and repair of solar panels

Roof mounted panel installation

Solar tracking panel installation

Ground mounted panel installation

Fixed rack panel installation

Monitoring services

Other related solar panel installation, maintenance and repair services

4. Our Mission and Vision Statement

Our vision is to establish a standard and world class solar panel installation, maintenance and repair
company whose services and brand will not only be accepted in San Diego – California but also in other
cities in the United States of America.

Our mission is to provide professional solar panel installation, maintenance and repair services and
other related services that will assist businesses, individuals, households and non-profit organizations in
ensuring that their solar panels are always in good shape to produce the required power output.
We want to build a solar panel installation, maintenance and repair company that can favorably
compete with other leading brands in the solar panel installation, maintenance and repair services
industry.

Our Business Structure

Clean Energy Technologies®, LLC, is a solar panel installation, maintenance and repair company that
intend starting small in San Diego – California, but hope to grow big in order to compete favorably with
leading solar panel installation, maintenance and repair companies in the industry both in the United
States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of
the kind of world class business we want to own. This is why we are committed to only hire the best
hands within our area of operations.

At Clean Energy Technologies®, LLC, we will ensure that we hire people that are qualified, hardworking,
creative, customer centric and are ready to work to help us build a prosperous business that will benefit
all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff
and it will be based on their performance for a period of five years or more as agreed by the board of
trustees of the company. In view of the above, we have decided to hire qualified and competent hands
to occupy the following positions;

Chief Executive Officer

Head, Technical Services

Human Resources and Admin Manager

Sales and Marketing Executive

Accountant

Solar Panel Installation, Repair and Maintenance Engineers/Technicians (10)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling,
and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities;
planning, monitoring, and appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities.

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e.
leading the development and implementation of the overall organization’s strategy.

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

Head, Technical Services:

Serves as project manager of the organization; works directly with employees

Develops strategic plan by studying technological and financial opportunities; presenting assumptions;
recommending objectives.

Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating
resources; reviewing progress; making mid-course corrections.

Coordinates efforts by establishing procurement, production, marketing, field, and technical services
policies and practices; coordinating actions with corporate staff.

Builds company image by collaborating with customers, government, community organizations, and
employees; enforcing ethical business practices.

Maintains quality service by establishing and enforcing organization standards.

Maintains professional and technical knowledge by attending educational workshops; reviewing

professional publications; establishing personal networks; benchmarking state-of-the-art practices;
participating in professional societies.

Makes certain that the technical department perform efficiently, coordinate employee efforts, and
facilitate communications between management and computer repairs and maintenance engineers and
technicians

Ensures that the organization work in line with international best practices.

Human Resources and Admin Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Defines job positions for recruitment and managing interviewing process

Carries out staff induction for new team members

Responsible for training, evaluation and assessment of employees

Responsible for arranging travel, meetings and appointments

Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

Manage external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones

Model demographic information and analyze the volumes of transactional data generated by customer

Identifies development opportunities; follows up on development leads and contacts; participates in the
structuring and financing of projects; assures the completion of development projects.

Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy

Responsible for handling business research, market surveys and feasibility studies for clients

Responsible for supervising implementation, advocate for the customer’s needs, and communicate with
clients

Develops, executes and evaluates new plans for expanding increase sales

Create new markets cum businesses for the organization

Empowers and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

Responsible for preparing financial reports, budgets, and financial statements for the organization

Provides managements with financial analyses, development budgets, and accounting reports; analyzes
financial feasibility for the most complex proposed projects; conducts market research to forecast
trends and business conditions.

Responsible for financial forecasting and risks analysis.

Performs cash management, general ledger accounting, and financial reporting for one or more
properties.

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for Clean Energy Technologies®, LLC

Serves as internal auditor for Clean Energy Technologies®, LLC.

Computer Repair and Maintenance Engineers (2) and Technicians (8)

Responsible for general solar panel repairs and maintenance services

Carries out solar panel installation services for clients

Handles solar panel and accessories sales and supply for the organization

Handles roof mounted panel installation

Handles solar tracking panel installation

Handles ground mounted panel installation

Fixes rack panel installation

Handles monitoring services

Client Service Executive

Welcomes clients and potential clients by greeting them in person or on the telephone; answering or
directing inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a
personalized customer service experience of the highest level

Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
company’s products and services

Manages administrative duties assigned by the creative director in an effective and timely manner

Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients when they make
enquiries

6. SWOT Analysis

Clean Energy Technologies®, LLC engaged the services of a core professional in the area of business
consulting and structuring to assist our organization in building a well – structured solar panel
installation, maintenance and repair business that can favorably compete in the highly competitive solar
panel installation, maintenance and repair service industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization
in conducting a comprehensive SWOT analysis for Clean Energy Technologies®, LLC. Here is a summary
from the result of the SWOT analysis that was conducted on behalf of Clean Energy Technologies®, LLC;
Strength:

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly
trained and experience solar panel installation, maintenance and repair engineers and technicians, a
team with excellent qualifications and experience in various niche areas in the solar panel installation,
maintenance and repair service industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best
practices in the industry.

Weakness:

As a new solar panel installation, maintenance and repair company in San Diego – California, it might
take some time for our organization to break into the market and gain acceptance especially from top
profile clients in the already saturated and highly competitive solar panel installation, maintenance and
repair services industry; that is perhaps our major weakness.

Another weakness is that we may not have the required cash to pump into promoting our business the
way we would want to.

Opportunities:

No doubt, the opportunities in the solar panel installation, maintenance and repair services industry is
massive considering the number of individuals and corporate organizations who are now switching over
to alternative energy such as solar panel. As a solar panel installation, maintenance and repair company,
we are ready to take advantage of any opportunity that is available in the industry.

Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that
may likely confront us is the arrival of a new solar panel installation, maintenance and repair company in
same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

Market Trends

One obvious trend in the solar panel installation, maintenance and repair industry is that players in this
industry install solar panels as part of general residential and commercial contracting services.
These solar panel installation, maintenance and repair companies are contracted either by a
homeowner, a solar panel manufacturer or by solar marketing firms that arrange a buyer for solar
panels and contract an industry enterprise to carry out the installation work, maintenance and repairs et
al.

Another trend is that, the Solar Panel Installation, Repair and Maintenance industry has galloped ahead
in recent years as a result of the rapid technological developments in our world, falling solar panel costs
and favorable government policy.

In the coming years, demand for solar panel installation is projected to continue growing. Ongoing
government aid in the form of tax credits and rebates, along with technological advances in solar
energy, as well as the rising popularity of solar power purchase agreements (SPPAs), is expected to help
revenue grow sharply going forward.

Lastly, the solar panel installation, maintenance and repair industry is still going to be dominated by
original equipment manufacturers (OEMs), which are companies that will visit a customer to repair or
replace the same products that they make.

8. Our Target Market

Before starting our solar panel installation, maintenance and repair business in San Diego – California,
we conducted a market survey and feasibility studies and we are certain that there is a wide range of
both corporate and individual clients who cannot successfully run their businesses without the services
of solar panel installation, maintenance and repair companies.

In view of that, we have created strategies that will enable us reach out to various corporate
organizations and households who we know can’t afford to do without our services. Below is a list of the
people and organizations that we have specifically market our products and services to;

Banks, Insurance Companies and other related Financial Institutions

Blue Chips Companies

Corporate Organizations

Manufacturers and Distributors

Real Estate Owners, Developers, and Contractors

Research and Development Companies

The Government (Public works department)

Schools (High Schools, Colleges and Universities)

Hotels

Sport Facilities

Religious Organizations

Television Stations

Printing Press (Publishing Houses)

Branding and Advertising agencies

Individuals and households

Entrepreneurs and Start – Ups

Our competitive advantage

Surviving in the business world as a solar panel installation, maintenance and repair company requires
more than, your expertise, knowing how to deliver standard repairs and maintenance jobs but also how
to network with key people that matters; decision makers that can decide who will get a solar panel
supply, installation, repair and maintenance contract.

Without a shadow of doubt, there are loads of big time investors (Solar Panel Manufacturing
Companies), that have a stake in the solar panel installation, maintenance and repair services industry;
but one thing is certain, there is room big enough to accommodate both the big solar panel installation,
maintenance and repair companies and the small solar panel installation, maintenance and repair
companies.

What smaller solar panel installation, maintenance and repair companies need to do to survive in the
industry is to concentrate on providing solar panel sales, repair, maintenance and installation services to
households, individuals, estates, communities, schools, hospitals and hotels et al before bidding for big
solar panel supply, installation, repair, and maintenance contracts from large corporations and
government agencies (Public Works Department).

We are quite aware that to be highly competitive in the solar panel installation, maintenance and repair
services industry means that you are not only expected to be able to deliver consistent and highly
reliable solar panel supply, installation, repair and maintenance jobs, but you must be able to meet set
targets. No one would want to continue to hire your services if don’t always meet up with the target
date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified
and highly trained and experience solar panel installation, maintenance and repair engineers and
technicians, a team with excellent qualifications and experience in various niche areas in the solar panel
installation, maintenance and repair service industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best
practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best
within our category (startups solar panel installation, maintenance and repair businesses in the United
States) in the industry. It will enable them to be more than willing to build the business with us and help
deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Clean Energy Technologies®, LLC is established with the aim of maximizing profits in the repair services
industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the
expectations of all our clients.

Clean Energy Technologies®, LLC will generate income by offering the following solar panel installation,
maintenance and repair related services;

Sale and distribution of solar panel and accessories

Servicing, maintenance and repair of solar panels

Roof mounted panel installation

Solar tracking panel installation

Ground mounted panel installation

Fixed rack panel installation

Monitoring services

Other related solar panel installation, maintenance and repair services

10. Sales Forecast

One thing is certain, there would always be corporate organization, government agencies, households
and individual who would need the services of solar panel installations, maintenance and repair
companies.

We are well positioned to take on the available market in solar panel installation, maintenance and
repair services industry and we are quite optimistic that we will meet our set target of generating
enough income / profits from the first six month of operations and grow our solar panel installation,
maintenance and repair company to enviable heights.

We have been able to critically examine the solar panel installation, maintenance and repair market and
we have analyzed our chances in the industry and we have been able to come up with the following
sales forecast. The sales projection is based on information gathered on the field and some assumptions
that are peculiar to similar startups in San Diego – California.

Below is the sales projection for Clean Energy Technologies®, LLC, it is based on the location of our
business and of course the wide range of our services and target market;

First Year-: $350,000

Second Year-: $750,000

Third Year-: $1,200,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown and there won’t be any major competitor offering same
solar panel installation, maintenance and repair services as we do within same location. Please note that
the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the solar panel installation, maintenance
and repair services industry; hence we have been able to hire some of the best marketing experts to
handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the solar panel
installation, maintenance and repair services industry and they will be trained on a regular basis so as to
be well equipped to meet their targets and the overall business goal of Clean Energy Technologies®, LLC.
Our corporate goal is to grow Clean Energy Technologies®, LLC to become one of the top 10 solar panel
installation, maintenance and repair services brands in the United States of America which is why we
have mapped out strategy that will help us take advantage of the available market and grow to become
a major force to reckon with not only in San Diego – California but also in other cities in the United
States of America.

Clean Energy Technologies®, LLC is set to make use of the following marketing and sales strategies to
attract clients;

Introduce our solar panel installation, maintenance and repair company by sending introductory letters
alongside our brochure to individuals, households, corporate organizations, religious organizations and
key stake holders.

Promptness in bidding for solar panel supply, installation, repair, and maintenance contract from the
government and other cooperate organizations

Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.

List our business on yellow pages ads (local directories)

Attend relevant international and local expos, seminars, and business fairs et al

Create different packages for different category of clients in order to work with their budgets and still
deliver excellent services

Leverage on the internet to promote our business

Engage direct marketing approach

Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out
publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the
whole of the United States and beyond which is why we have made provisions for effective publicity and
advertisement of our solar panel installation, maintenance and repair company.

Below are the platforms we intend to leverage on to promote and advertise Clean Energy
Technologies®, LLC;
Place adverts on both print (newspapers and magazines) and electronic media platforms

Sponsor relevant community based events/programs

Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube,
Google + et al to promote our services

Install our Bill Boards on strategic locations all around San Diego – California

Engage in road show from time to time in targeted neighborhoods

Distribute our fliers and handbills in target areas

Contact corporate organizations by calling them up and informing them of Clean Energy Technologies®,
LLC and the services we offer

List our solar panel installation, maintenance and repair company in local directories/yellow pages

Advertise our solar panel installation, maintenance and repair company in our official website and
employ strategies that will help us pull traffic to the site.

Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our
company logo et al.

12. Our Pricing Strategy

At Clean Energy Technologies®, LLC we will keep the prices of our services below the average market
rate for all of our customers by keeping our overhead low and by collecting payment in advance from
corporate organizations who would hire our services. In addition, we will also offer special discounted
rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like solar panel supply,
installation, repair, and maintenance services which are always lucrative, we will ensure that we abide
by the pricing model that is expected from contractors or organizations that bid for such contracts.

Payment Options

At Clean Energy Technologies®, LLC, our payment policy will be all inclusive because we are quite aware
that different people prefer different payment options as it suits them. Here are the payment options
that we will make available to our clients;

Payment by via bank transfer

Payment via online bank transfer

Payment via check

Payment via bank draft

Payment via mobile money

Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or
no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of capital as
you would need to ensure that your employees are well taken care of, and that your facility is conducive
enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations
for your business. The tools and equipment that will be used are nearly the same cost everywhere, and
any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard solar panel installation, maintenance and repair
company; it might differ in other countries due to the value of their money. However, this is what it
would cost us to set up Clean Energy Technologies®, LLC in the United of America;

Business incorporating fees in the United States of America will cost – $750.

The budget for Liability insurance, permits and license will cost – $3,500

Acquiring an office space or warehouse that will accommodate the number of employees for at least 6
months (Re – Construction of the facility inclusive) will cost – $100,000.

The amount required to purchase the needed tool box and repair equipment – $25,000

Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture,
telephones, filing cabinets, and electronics) will cost – $30,000

Amount required to purchase the needed software applications to run our business – $ 3,500

Launching an official Website will cost – $500

Amount need to pay bills and staff members for at least 2 to 3 months – $70,000

Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
Going by the report from the market research and feasibility studies conducted, we will need about two
hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard
solar panel installation, maintenance and repair company in the United States of America.

Generating Funding/Startup Capital for Clean Energy Technologies®, LLC

Clean Energy Technologies®, LLC is a business that will be owned and managed by Engr. Shannon Carson
and his friend and business partner for many years Moses Carpenter. They are the sole financial of the
business which is why they decided to restrict the sourcing of the start – up capital for the business to
just three major sources.

These are the areas we intend generating our start – up capital;

Generate part of the start – up capital from personal savings and sale of his stocks

Generate part of the start – up capital from friends and other extended family members

Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family
members $30,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank.
All the papers and document has been duly signed and submitted, the loan has been approved and any
moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Clean Energy Technologies®, LLC is to build a business that will survive
off its own cash flow without the need for injecting finance from external sources once the business is
officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our solar
panel installation, maintenance and repair services a little bit cheaper than what is obtainable in the
market and we are well prepared to survive on lower profit margin for a while.
Clean Energy Technologies®, LLC will make sure that the right foundation, structures and processes are
put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is
designed to drive our business to greater heights and training and re – training of our workforce is at the
top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it
will be based on their performance for a period of three years or more. We know that if that is put in
place, we will be able to successfully hire and retain the best hands we can get in the industry; they will
be more committed to help us build the business of our dreams.