Background of The Industry
Background of The Industry
Background of The Industry
Company
Dina Farms Company, a market leader in the production of fresh milk products and farming
agricultural products, has faced several obstacles. Some of the main obstacles include:
1. Competition: Dina Farms faces competition from other companies in the market, such as
Isis, Ekwan El Bata, and other small players. This competition poses a challenge in
maintaining and expanding its market share.
2. Supply Chain Management: As a company that deals with perishable products like
fresh milk, Dina Farms faces challenges in managing its supply chain effectively.
Ensuring the timely delivery of fresh products while maintaining their quality can be a
complex task.
3. Market Dynamics: The market for fresh milk products can be influenced by various
factors, such as changes in consumer preferences, economic conditions, and government
regulations. Adapting to these dynamics and staying ahead of market trends can be a
challenge for Dina Farms.
Overcoming Challenges
Dina Farms has taken several steps to overcome these challenges:
4. Continuous Improvement: Dina Farms has focused on continuous improvement in its
operations, including investing in advanced technologies and equipment. For example,
they have installed a Korral Kool cooling system in all dairy units to adapt to the warm
seasons in Egypt.
5. Diversification: To mitigate the risks associated with relying solely on fresh milk
products, Dina Farms has diversified its product offerings. They have built a skimmed
milk powder factory, making them the sole SMP factory in Egypt. This diversification
helps them cater to different market segments and reduce dependency on a single
product.
6. Quality Assurance: Dina Farms has obtained ISO certification, which demonstrates their
commitment to quality and adherence to international standards. This certification helps
build trust with customers and differentiates them from competitors.