Delhi, DL 110092 995 369 4780 arvind.rana264@gmail.

com

Arvind Rana
Digital Marketing Manager with Five Years of Experience Leading Marketing Campaigns and
Developing Marketing Strategies. Led Teams of 10-50 People Across Technology, Business, And Design
Departments.

PROFESSIONAL SUMMARY
Seasoned Digital Marketing Manager with 5 years’ success in creating on-brand marketing content for
existing and new social media platforms. Accomplished in evaluating analytics and marketing
campaign results to adjust strategies and achieve goals. Proficient in SEO and social media monitoring
and management tools.

SKILLS

 Marketing Strategies
 Project Management
 Communication and writing skills
 Content Development
 Cold calling skills
 Online marketing
 Web analytics
 SEM strategy development
 Social media expert
 SEO proficiency
 Marketing strategy
 New Business Development
 Relationship Management
 Brand Development
 Email Marketing
 Website Optimization
 Keyword Research
 PPC
 Delhi, DL 110092 995 369 4780 arvind.rana264@gmail.com

WORK HISTORY
Digital Marketing Manager
SFM Pvt Ltd Delhi, Delhi

 Administered marketing calendar and posted new content to coincide with new product and
service releases.
 Project managed digital marketing campaigns which were heavily focused on revenue
generation and customer retention.
 Drove all digital marketing tactics, which include email marketing, landing pages, SEO/SEM, paid
search, banner placement, analytic tagging, mobile optimization, and social components.
 Developed an SEO-centered content strategy for the launch of a new website, increasing page
views by 200%.
 Spearheaded client meetings to determine project needs and professional requirements and
identify correct course of action enhance client success.
 Utilized techniques such as cold calling, networking and prospecting to develop new leads.
 Evaluated monthly performance statistics and used data to inform future strategies.
 Monitored and evaluated website analytics to assess campaign success, identify issues and
make forward-thinking adjustments to maintain targets.
 Discussed SEO needs and optimized strategies for short- and long-term campaigns.
 Successfully launched offline and online consumer targeting and marketing strategy.
 Detailed study of competitor pages to locate backlinks and Conducted keyword analysis to
improve traffic quality by 300%.
 Managed a team of 30 professionals with direct reports engaged in ongoing product
optimization, account management, and ad placement on the company website.
 Increased customer engagement through social media.
 Devised strategies and roadmaps to support product vision and value to business.
 Drafted social media content with consistent content and tone.
 Directed successful search engine marketing campaign that used solid linking, technical and
keyword research tactics.
 Provided weekly updates on digital marketing campaigns to clients, discussing strategic
initiatives and methods for improvement.
 Masterminded highly successful digital strategies for various platforms to attract customer
engagement.
 Created marketing content such as blogs, promotional materials and advertisements for social
media.
 Improved page content, keyword relevancy, and branding to achieve search engine optimization
goals.
 Monitored return on investment of online and social media marketing efforts.
 So far trained more than 70 marketing and digital marketing interns who were from reputed
colleges from different parts of India.
 Delhi, DL 110092 995 369 4780 arvind.rana264@gmail.com

Sr. Marketing Executive

Digital Horizons India Delhi, Delhi

 Drafted marketing plans based upon extensive research and prospects targeted.
 Analyzed marketing campaigns using key metrics and performance indicators.
 Oversaw development of traditional and social media marketing campaigns to drive sales and
customer engagement.
 Supervised marketing team of 5 Marketing Executive.
 Redesigned user experience, site functionality and online merchandising, increasing sales by
40%.
 Created official company page on different social media platforms to facilitate interaction with
customers.
 Coordinated teams of design and implementation professionals to manage all project objectives.
 Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
 Increased market awareness and penetration through development of creative collateral.

Sr. CSE in SAMSUNG Process

I Energizer IT Services Pvt Ltd Noida, Ghaziabad

 Developed team communications and information for meetings.

 Maintain a good relationship between customers and the company.
 Communicate effectively with the customer support team.
 Identifying customer needs and helping customers use specific features.
 Participated in team-building activities to enhance working relationships.
 Maintained excellent attendance record, consistently arriving to work on time.

EDUCATION

Secondary School
CPS NCR

Higher Secondary School Commerce with Maths

VBS NCR

Executive Level Legal, Secretarial, And Corporate Governance.

Institute of Company Secretaries of India New Delhi

Bachelor of Commerce
Delhi University New Delhi
 Delhi, DL 110092 995 369 4780 arvind.rana264@gmail.com

SOFTWARE
 Microsoft Word

 Microsoft Excel

 Microsoft PowerPoint

 CorelDRAW

SEO Tools
 Google Analytics  Ahrefs
 Google Tag Manager  Google AdWords
 Google search console  Social champ
 Mailchimp  Ubersuggest
 SEMrush  Rank Math
 Hootsuite  Yoast SEO

CERTIFICATES

 Google AdWords Certification

 Google Analytics Certification
 Facebook Ad Certification
 YouTube Certification

LANGUAGES
 English
Excellent
 Hindi
Excellent
Interests
 Travelling
 Social Service
 Blogging
 Listening to music
 Poetry